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Social Media Analytics Market to grow by USD 14.01 Billion (2024-2028), driven by data availability and complexity, with AI-powered market evolution report – Technavio

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NEW YORK, Dec. 4, 2024 /PRNewswire/ — Report on how AI is driving market transformation – The global social media analytics market  size is estimated to grow by USD 14.01 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 31.33%  during the forecast period. Growing availability and complexity of data is driving market growth, with a trend towards surging use of advanced targeting options. However, concerns associated with interpreting unstructured data  poses a challenge. Key market players include Adobe Inc., Agorapulse SAS, Big Propeller LLC, Brand24 Inc., Cision US Inc., Digimind, GoodData Corp., International Business Machines Corp., Khoros LLC, Meltwater NV, MetaQuotes Ltd., NetBase Solutions Inc., Oracle Corp., Reputation Group of Companies, Salesforce Inc., SAP SE, SAS Institute Inc., Simplify360, Sprout Social Inc., and Talkwalker Sarl.

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Forecast period

2024-2028

Base Year

2023

Historic Data

2017 – 2021

Segment Covered

Application (Sales and marketing management, Customer experience management, Competitive intelligence, Risk management, and Public safety and law enforcement), End-user (Retail, Government, Media and entertainment, Travel, and Others), Deployment (On-premise and Cloud), and Geography (North America, APAC, Europe, South America, and Middle East and Africa)

Region Covered

North America, APAC, Europe, South America, and Middle East and Africa

Key companies profiled

Adobe Inc., Agorapulse SAS, Big Propeller LLC, Brand24 Global Inc., Cision US Inc., Digimind, GoodData Corp., International Business Machines Corp., Khoros LLC, Meltwater NV, MetaQuotes Ltd., NetBase Solutions Inc., Oracle Corp., Reputation Group of Companies, Salesforce Inc., SAP SE, SAS Institute Inc., Simplify360, Sprout Social Inc., and Talkwalker Sarl

Key Market Trends Fueling Growth

Social media analytics is a vital business tool that helps companies make data-driven decisions. Advanced technologies like AI speech recognition and machine learning power this market, collecting and analyzing data from social media platforms and tools. Real-time monitoring, performance measurement, and campaign optimization are key trends. Blockchain solutions and cybersecurity measures ensure data security. Self-learning systems and neuroscientific principles enhance insights. Demographic information, competitive information, and business information are crucial data points. Profit margins, workforce management, and customer data are other essential areas of focus. Unstructured social data, cloud adoption, and SaaS solutions are emerging trends. Industries like media & entertainment, IT & telecom, healthcare, and travel benefit greatly. Data identification, preparation, modeling, visualization, and data security concerns are ongoing challenges. Social media analytics drives customer service, engagement, and targeted marketing. User sentiments, competitor intelligence, and influencer tracking are essential for businesses. Cloud-based analytical solutions and AI-powered tools are the future. 

Social media analytics plays a crucial role in identifying potential customers for businesses by analyzing user data on various social networks. Beyond demographic and geographic targeting, social media analytic tools offer interest targeting, allowing brands to reach consumers based on their stated interests, activities, and skills. This service, available on Facebook, LinkedIn, Pinterest, and Twitter, enables effective keyword research and market exploration. By promoting product segments to interested audiences, social media analytics enhances the reach and effectiveness of social media advertising. 

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Market Challenges

Social media analytics is a vital business tool for understanding customer behavior, trends, and competition in today’s digital landscape. Advanced technologies like AI speech recognition and machine learning help in data modeling, identification, and preparation. However, challenges include data collection from various social media platforms and tools, real-time monitoring, and data security. Blockchain solutions and cybersecurity measures ensure data privacy and integrity. Self-learning systems and neuroscientific principles enhance performance monitoring and customer engagement. Profit margins rely on demographic information, competitive and business intelligence, and customer data. Emerging technologies like cloud adoption, SaaS, and AI-powered solutions offer unstructured social data analysis, targeted marketing, and emotional intelligence. Industries like media & entertainment, IT & telecom, healthcare, and travel benefit from social media analytics. Data security concerns and cloud deployment models are key considerations for large enterprises. Brands use social media analytics for customer service, workforce management, and user sentiments analysis.In today’s business landscape, managing a company’s social media presence is a crucial aspect of brand building and customer engagement. Social media platforms provide both free and paid services for businesses to advertise, promote, and endorse their products and services. An experienced professional is responsible for managing the organization’s social media profile, ensuring timely updates and relevant feeds. Customer interaction on these platforms is essential for determining the success of products and building brand loyalty. The sheer size of the audience requires a substantial investment in manpower to effectively manage the official page. Companies delegate this responsibility to individuals or teams to maintain a strong online presence.

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Segment Overview 

This social media analytics market report extensively covers market segmentation by

Application 1.1 Sales and marketing management1.2 Customer experience management1.3 Competitive intelligence1.4 Risk management1.5 Public safety and law enforcementEnd-user 2.1 Retail2.2 Government2.3 Media and entertainment2.4 Travel2.5 OthersDeployment 3.1 On-premise3.2 CloudGeography 4.1 North America4.2 APAC4.3 Europe4.4 South America4.5 Middle East and Africa

1.1 Sales and marketing management-  Social media analytics (SMA) professionals utilize natural language processing and analysis to understand consumer behavior on social media platforms. These tools identify industry capability gaps and inform sales and marketing strategies based on customer feedback. Amidst the COVID-19 pandemic, brands have had to adapt their advertising, marketing, and promotional activities. Consumer engagement through social media has shifted, leading businesses to restructure their campaigns for sustained interest and spending while maintaining a healthy return on investment. These factors contribute to the growth of the SMA market during the forecast period. Organizations leverage social media data to optimize marketing techniques and boost sales.

Download complimentary Sample Report to gain insights into AI’s impact on market dynamics, emerging trends, and future opportunities- including forecast (2024-2028) and historic data (2017 – 2021) 

Research Analysis

Social media analytics is a dynamic and evolving market driven by advanced technologies that help businesses make data-driven decisions. It involves data collection from various social media platforms, audience analysis to understand customer behavior, and competitor analysis to stay ahead of the competition. Content optimization and campaign measurement are crucial for effective social media marketing, while sentiment analysis provides insights into public opinion. Real-time monitoring is essential for timely response to customer queries and crisis management. Emerging technologies like AI speech recognition and cloud-based analytical solutions are transforming the market. With increasing internet penetration and social media users, small and medium-scale organizations are adopting social media analytics for growth. Data security concerns are being addressed through cloud deployment models. Mobile phones and tablets are the primary devices for social media access, and e-commerce and online shopping are major sectors leveraging social media analytics.

Market Research Overview

Social media analytics is a dynamic and evolving market driven by advanced technologies and the increasing use of social media platforms. Data collection is at the core, with real-time monitoring, performance measurement, and campaign optimization key components. Unstructured social data from various sources is identified, prepared, and modeled for insights. AI speech recognition, machine learning, and self-learning systems apply neuroscientific principles to understand emotions and customer sentiments. Cloud adoption and SaaS solutions enable access to data and analysis from anywhere. Emerging technologies like blockchain and cybersecurity measures ensure data security. Large enterprises in sectors like media & entertainment, IT & telecom, healthcare, and travel leverage social media analytics for business intelligence, competitive information, and customer data. Small/medium-scale organizations and online shopping/e-commerce also benefit from targeted marketing and workforce management tools. Internet penetration and social media users continue to grow, fueling the demand for advanced social media analytics. However, data security concerns and cloud deployment models remain critical issues. The market is expected to see continued innovation with AI-powered solutions, augmented reality, and targeted marketing applications.Voices and user sentiments are increasingly important for brands, making social media analytics an essential tool for businesses.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ApplicationSales And Marketing ManagementCustomer Experience ManagementCompetitive IntelligenceRisk ManagementPublic Safety And Law EnforcementEnd-userRetailGovernmentMedia And EntertainmentTravelOthersDeploymentOn-premiseCloudGeographyNorth AmericaAPACEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Wistron Celebrates Grand Opening of First U.S. Smart Factory Marking Milestone in Global Smart Manufacturing Strategy

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FORT WORTH, Texas, July 21, 2026 /PRNewswire/ — Wistron Corporation (“Wistron”) celebrated the grand opening of its D1 AI smart facility in Fort Worth, Texas, the site where the first NVIDIA GB300 Grace Blackwell Ultra Superchip was built and mass-produced in the United States. The US$ 700 million facility, spanning approximately 324,000 square foot, was officially unveiled during a ceremony led by Wistron Chairman Simon Lin and NVIDIA Founder and CEO Jensen Huang. Jessica Rogers, Director of the Economic Development Department for the City of Fort Worth, and Alexander Tah-ray Yui, Taiwan’s Representative to the United States, were among the government officials and business leaders who attended, marking a milestone in the expansion of Wistron’s global footprint and advanced manufacturing capabilities.

This is a key hub in Wistron’s global AI infrastructure manufacturing network. The facility runs on NVIDIA accelerated computing and integrates NVIDIA’s Nemotron and Cosmos open frontier models and Omniverse and Metropolis libraries, using digital twin technology to optimize factory design, production workflows, and operational efficiency. It is Wistron’s first U.S.-based manufacturing facility, established to serve customers locally and produce NVIDIA’s most advanced and cutting-edge products. Wistron Chairman Simon Lin said “The operation here is not typical manufacturing. It is new, very comprehensive, and high-tech. Right now we produce the NVIDIA GB300 Grace Blackwell Ultra Superchip, and beyond, we are also going to produce the NVIDIA Vera Rubin Superchip here. In the next couple of years, this location will be one of the most important, as we build AI infrastructure here in the United States. I think this is the reason we say that there will be the next chapter, and we are going to empower AI from Texas.”

Responding to Customer Needs: Texas, the Newest Global Manufacturing Hub
At this pivotal moment for global AI infrastructure, Wistron is drawing on decades of global manufacturing experience to expand its footprint in Texas, a state with a well-established ecosystem for logistics, talent recruitment, and advanced manufacturing. The new D1 facility produces the NVIDIA GB300 Grace Blackwell Ultra Superchip and soon, the NVIDIA Vera Rubin Superchip — critical to powering the next generation of AI computing. The new Fort Worth facility strengthens a critical upstream layer of the AI infrastructure supply chain by expanding domestic capacity to assemble and test NVIDIA AI systems. These servers can be integrated into NVIDIA DSX infrastructure, with DSX providing the common architecture and technologies needed to deploy and operate energy-efficient AI factories at scale.

One-Stop Operational Ecosystem Strengthens U.S. AI Supply Chain Resilience
Behind every breakthrough in AI computing lies the manufacturing capability to scale it. Wistron is expanding its AI server production capabilities from Taiwan to the United States, guided by a vision of precision, efficiency, and sustainability. This reflects a broader industry shift: AI leadership is determined not only by technological breakthroughs, but also by the operational capability to transform innovation into high-volume production with consistent quality, supply chain resilience, and predictable delivery. By establishing AI infrastructure manufacturing capacity in the United States, Wistron is building a one-stop operational ecosystem spanning manufacturing and after-sales service — shortening delivery timelines and customer support cycles, strengthening supply chain resilience, and laying the foundation for long-term competitive advantage as AI infrastructure continues to scale.

Partnering with NVIDIA to Pioneer a New Model for Smart Manufacturing and Energy Optimization
As the era of physical AI begins, Wistron is extending its smart manufacturing capabilities to the United States, creating a new model for AI infrastructure production built on digital manufacturing, energy optimization, and local operations. Jensen Huang said: “The largest infrastructure buildout in history is underway. Demand for AI factories—the engine of this next industrial revolution—is incredible, and they must be produced everywhere. Together, NVIDIA and Wistron are restoring US advanced manufacturing capacity in Texas, creating skilled jobs and strengthening America’s AI supply chain.” As demand for advanced manufacturing grows in Texas, smarter planning of production loads and energy use will give the plant greater control and flexibility over its electricity needs.

Turning Global Experience into Scalable AI Infrastructure
Simon Lin stressed that the speed the AI era demands comes with its own responsibility. “In the AI era, the pressure of speed is also a form of responsibility,” Lin said. “We don’t just need to build fast; we need to build right.”

The Fort Worth plant will serve as the core engine of Wistron’s U.S. manufacturing operations, the company said, connecting its global production network with ecosystem partners as it scales advanced AI manufacturing. Wistron said that the investment reflects efforts to deepen its technical capabilities, strengthen the resilience and efficiency of global supply chains, and support the next phase of AI infrastructure development.

About Wistron:
Wistron Corporation is a leading global technology service provider delivering advanced ICT products, AI infrastructure, and manufacturing solutions to technology brands worldwide. With more than 63,000 employees across North America, Europe, and Asia, Wistron continues to expand its AI, cloud, and advanced manufacturing capabilities to support the next generation of intelligent computing. For more information about Wistron, please visit the official website at www.wistron.com. Additional information about the event is available on the event website.

Media Contact:
Joyce WL Chou
joyce_wl_chou@wistron.com

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SOURCE Wistron Corporation

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NSG Bio Accelerates Breakthrough Biotech Innovation in Singapore

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New initiative under NSG Bio Tomorrow will support promising startups developing next-generation approaches in respiratory and neonatal care

SINGAPORE, July 22, 2026 /PRNewswire/ — The NSG Bio Tomorrow initiative aims at supporting emerging life sciences startups working on complex challenges in respiratory and neonatal care.

Launched through the support of Chiesi Group, The Impulse initiative will provide a selected startup with one year of NSG Bio membership and access to a dedicated laboratory bench at NSG Bio Singapore. The initiative is designed to help early-stage biotech companies move from promising science toward stronger proof-of-concept work in a fully equipped research environment.

The initiative comes at a time when the biotech industry is increasingly looking for faster, more connected ways to move high-potential science from the lab toward real-world patient impact. For startups, access to infrastructure is only one part of the challenge. Equally important are the right networks, industry visibility, technical environment, and opportunities to engage with partners who understand the path from early discovery to clinical relevance.

The programme will focus on startups developing innovative biotechnological solutions with potential relevance to chronic respiratory diseases and neonatal conditions. Areas of interest include cell therapies, gene therapies, gene-editing technologies, regenerative tissue engineering, engineered or programmable living systems, lung-targeted delivery platforms, preventive approaches, and small-molecule-based approaches.

The selected startup will gain access to NSG Bio’s laboratory infrastructure, shared workspaces, meeting facilities, and wider community of biotech entrepreneurs, researchers, scientific leaders, and industry partners. The support is intended to help the company advance key research milestones while becoming part of Singapore’s growing life-science innovation ecosystem.

For NSG Bio, the initiative is part of NSG Bio Tomorrow, its ecosystem-building arm created to expand the company’s role beyond facilities and real estate. While NSG Bio is known for providing high-quality laboratory and office infrastructure for biotech companies, NSG Bio Tomorrow focuses on building the programmes, partnerships, and opportunities that help startups grow.

“Biotech companies need more than lab space. They need access, momentum, and the right ecosystem around them,” said Hasyim Sim, Co-Founder and Chief Operating Officer, NSG Bio. “Through NSG Bio Tomorrow, we are building initiatives that help promising startups connect with partners, unlock opportunities, and move their science forward. This initiative reflects exactly the kind of role we want to play in the biotech ecosystem.”

“Chiesi is committed to supporting innovation that can make a meaningful difference for patients, and we work with entrepreneurs, researchers and partners to advance meaningful ideas,” said Fabrizio Conicella, Vice President, Center of Open Innovation & Competence at Chiesi Group. “By supporting this NSG Bio Tomorrow initiative, we want to create an opportunity for early-stage innovators to access the infrastructure and ecosystem support needed to develop impactful science in respiratory and neonatal care.”

NSG Bio Tomorrow programme also reinforces Singapore’s position as a growing hub for biotech innovation in Asia, where startups, research institutions, investors, and industry partners are increasingly coming together to support the next generation of healthcare companies.

Applications open on 22 July 2026 at 09:00 a.m. SGT. Finalists will be invited to present at a virtual pitch event, after which the selected startup will be announced.

About NSG Bio

NSG Bio is Singapore’s leading provider of BSL-2 certified co-working laboratory and office spaces, supporting life-science companies from early research through growth. Through its facilities, community, and ecosystem initiatives, NSG Bio enables biotech innovators to accelerate research, access networks, and build companies that address critical healthcare challenges.

About NSG Bio Tomorrow

NSG Bio Tomorrow is NSG Bio’s ecosystem-building arm, created to support the next generation of biotech innovation through partnerships, programmes, community initiatives, and opportunities that extend beyond physical laboratory infrastructure. Its mission is to strengthen the biotech industry by connecting startups with the resources, expertise, and networks they need to thrive.

About Chiesi Group 

Chiesi is a research-oriented international biopharmaceutical group that develops and markets innovative therapeutic solutions in respiratory health, rare diseases, and specialty care. The company’s mission is to improve people’s quality of life and act responsibly towards both the community and the environment. As a certified B Corp since 2019, Chiesi is part of a global community of businesses that meet high standards of social and environmental impact. 

With 90 years of experience, Chiesi is headquartered in Parma (Italy), with 31 affiliates worldwide, and counts more than 7,900 employees. The Group’s research and development centre in Parma works alongside 6 other important R&D hubs in France, the US, Canada, China, the UK, and Sweden. For further information please visit https://www.chiesi.com/en/home 

Media Contact
Giridharan
Laboratory Manager
NSG Bio
giridharan@nsgbio.com
87797175

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SOURCE NSG Bio

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House Judiciary Committee Passes Bill that Would Prevent Future Immigration Crises: Swift Action Needed by Full House, Says FAIR

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WASHINGTON, July 21, 2026 /PRNewswire/ — Today, the House Judiciary Committee passed an updated version of H.R. 2, the landmark border security bill from last congressional session. The bill now awaits consideration by the full House of Representatives. The Federation for American Immigration Reform (FAIR) urges Speaker Mike Johnson to schedule a final floor vote as soon as possible.

The Secure Border Act systematically closes the loopholes that allowed the Biden administration to unleash the largest and most damaging wave of illegal immigration in American history. Enactment of this legislation would prevent future anti-borders administrations from shirking their responsibilities to secure our borders and enforce our immigration laws; asserting unlimited discretion to parole inadmissible aliens to enter the country; or releasing millions of illegal aliens into the country, rather than detaining them or returning them to the country from which they entered.

“We congratulate the Judiciary Committee for its swift action on this critical legislation,” said Dale Wilcox, executive director and general counsel of FAIR. “Ending border chaos and rampant illegal immigration was a key reason that Republicans regained control of the White House and both chambers of Congress in the last election. The clock is ticking on the 119th Congress, and Republicans only have a short time to deliver on the promises they made to voters in 2024, before the midterms.

“Right now, our immigration laws are being enforced in the interests of the American people. As the last administration demonstrated, enforcement of those laws is not guaranteed unless Congress acts to prevent similar abuse in the future. Now is the time for decisive action in the House, where this bill can be passed with a simple majority vote, and an opportunity for Senate Majority Leader John Thune to put every member of that body on record before voters go to the polls in the fall,” Wilcox concluded.

Hayley Hill, hhill@fairus.org 202-328-7004

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SOURCE Federation for American Immigration Reform (FAIR)

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