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Enterprise Mobility Management (EMM) Market to grow by USD 75.37 Billion from 2024-2028, driven by BYOD adoption and AI impact on market trends – Technavio

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NEW YORK, Dec. 5, 2024 /PRNewswire/ — Report on how AI is redefining market landscape – The global enterprise mobility management (EMM) market size is estimated to grow by USD 75.37 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  21.22%  during the forecast period. Rapid adoption of byod policy is driving market growth, with a trend towards increasing adoption of EMM solutions in BFSI sector. However, privacy and compliance associated with emm  poses a challenge. Key market players include Beijing NationSky Network Technology Co. Ltd., BlackBerry Ltd., Cisco Systems Inc., Citrix Systems Inc., Codeproof Technologies Inc., GoTo, International Business Machines Corp., Ivanti Software Inc., Matrix42 GmbH, Microsoft Corp., Mitsogo Inc., ProMobi Technologies Pvt. Ltd., Quest Software Inc., SAP SE, SIA CYONE, Snow Software, Sophos Ltd., SOTI Inc., VMware Inc., and Zoho Corp. Pvt. Ltd..

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Enterprise Mobility Management (Emm) Market Scope

Report Coverage

Details

Base year

2023

Historic period

2017 – 2021

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 21.22%

Market growth 2024-2028

USD 75368.6 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

18.16

Regional analysis

APAC, Europe, North America, South America, and Middle East and Africa

Performing market contribution

APAC at 45%

Key countries

China, US, Germany, UK, and Japan

Key companies profiled

Beijing NationSky Network Technology Co. Ltd., BlackBerry Ltd., Cisco Systems Inc., Citrix Systems Inc., Codeproof Technologies Inc., GoTo, International Business Machines Corp., Ivanti Software Inc., Matrix42 GmbH, Microsoft Corp., Mitsogo Inc., ProMobi Technologies Pvt. Ltd., Quest Software Inc., SAP SE, SIA CYONE, Snow Software, Sophos Ltd., SOTI Inc., VMware Inc., and Zoho Corp. Pvt. Ltd.

Market Driver

Enterprise mobility is a growing trend in business, enabling employees to work remotely using mobile devices such as laptops and tablets. Cloud-based Enterprise Mobility Management (EMM) solutions, including Mobile Device Management (MDM), Mobile Application Management (MAM), Mobile Content Management (MCM), and Mobile Security Management (MSM), are popular choices for IT administrators. These solutions provide security features like data wiping, encryption, and cybersecurity solutions to protect sensitive information from cyberattacks. Cloud-based EMM is a flexible and scalable option, offering affordability and operational efficiency. Market leaders like TRUCE Software, 3Eye Technologies, and TD SYNNEX are driving innovation in this space. Mobile security protocols, multifactor authentication, and AI-powered authentication are essential components of EMM. Large enterprises prioritize mobility for their mobile workforce, implementing BYOD programs and workflow automation. However, remote work practices introduce vulnerabilities, making security a top priority. EMM solutions manage corporate devices, ensuring business continuity and productivity. Cybersecurity professionals and developers focus on data encryption, digital signature, and cryptographic hash to protect critical data. Verticals like healthcare, life sciences, and supply chain management require security infrastructure to safeguard sensitive information. As the market evolves, research projects at universities like Université de Sherbrooke explore new technologies like 5G connectivity and VPN solutions to enhance enterprise mobility. Dealers and distributors play a crucial role in brand identity and customer acquisitions, while business clients prioritize customer experience and profitability. In summary, EMM solutions provide essential management controls and security protocols for enterprise mobility, enabling a flexible and productive remote workforce while ensuring business continuity and data security. 

In the BFSI sector, the shift towards digital services has led to an increased need for secure management of critical financial information. With the adoption of the Zero Trust model for cybersecurity, financial institutions are enhancing their security posture. EMM solutions have become essential for BFSI organizations to ensure the secure handling of sensitive data, particularly in the context of remote work and Bring Your Own Device (BYOD) policies. Compliance with security regulations is another key driver for the implementation of EMM solutions in the BFSI sector. By utilizing EMM tools, financial institutions can effectively manage and secure their mobile devices, applications, and data, safeguarding their business and maintaining customer trust. 

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 Market Challenges

•         Enterprise mobility management (EMM) is essential for businesses to securely manage their mobile devices, laptops, and connected devices in today’s remote work environment. Challenges include cloud-based EMM, Mobile Device Management (MDM), mobile device provisioning, Mobile Application Management (MAM), mobile security, and Mobile Content Management (MCM). IT administrators must ensure data wiping, encryption, and cybersecurity solutions protect sensitive information from cyberattacks. Cloud-based EMM, MDM, and MAM solutions offer flexibility for a mobile workforce, enabling BYOD programs and workforce productivity. However, they also present vulnerabilities and require security protocols, including multifactor authentication and AI-powered authentication. Market leaders like TRUCE Software, 3Eye Technologies, and TD SYNNEX provide enterprise systems and security solutions to manage corporate devices and ensure business continuity. As the workforce becomes more remote, managing corporate resources securely is crucial. Large enterprises face unique challenges, such as managing a remote security infrastructure, ensuring data management, and maintaining brand identity. Verticals like healthcare, life sciences, and supply chain management require specialized solutions, including 5G connectivity and healthcare machines. Cybersecurity professionals, developers, and IT teams must navigate the decision-making process to implement effective EMM solutions, considering components like cloud deployment, flexibility, scalability, affordability, and operational efficiency. Ultimately, EMM is essential for managing critical data, workflows, and mobile security protocols to protect against cyberattacks and maintain profitability.

•         In the global Enterprise Mobility Management (EMM) market, privacy and compliance are paramount. Organizations implementing EMM solutions to manage and secure their mobile ecosystems must handle sensitive information, including employee data, device information, and corporate data accessed through mobile devices. This data raises privacy concerns, as organizations must safeguard personal information and adhere to legal obligations. Jurisdictions like the European Union and California have data protection regulations such as GDPR and CCPA, while industries like healthcare are subject to sector-specific regulations like HIPAA. Navigating these privacy regulations and compliance requirements is essential for organizations to protect their data and maintain trust with their employees and customers.

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Segment Overview 

This enterprise mobility management (emm) market report extensively covers market segmentation by  

End-user 1.1 Large enterprises1.2 SMEsDeployment 2.1 On premise2.2 Cloud basedGeography 3.1 APAC3.2 Europe3.3 North America3.4 South America3.5 Middle East and Africa

1.1 Large enterprises-  Large enterprises, also known as corporations or big businesses, require unique solutions for Enterprise Mobility Management (EMM) due to their size and complexity. Scalability is a significant factor, as these organizations often manage a large fleet of mobile devices, including smartphones, tablets, and laptops. EMM solutions must handle a high volume of devices efficiently, ensuring seamless integration with existing IT infrastructure such as ERP and CRM systems. Advanced security features, including data encryption, secure network communication, device authentication, and secure containerization, are essential for large enterprises due to their vast amount of sensitive data and intellectual property. The growing adoption of EMM solutions in large enterprises, with their ability to manage, monitor, and secure a large number of devices while integrating with existing IT systems and providing advanced security features, will drive the growth of the global EMM market in the large enterprises segment.

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Research Analysis

Enterprise mobility management (EMM) refers to the use of technologies and practices to manage mobile devices, such as smartphones and laptops, in a business environment. Cloud-based EMM solutions enable IT administrators to manage and secure connected mobile devices from a centralized platform. Mobile device management (MDM) is a key component of EMM, allowing for mobile device provisioning, data wiping, and encryption. Mobile application management (MAM) is another aspect, focusing on securing and managing mobile applications that access sensitive information. With the increasing use of mobile devices in the enterprise, cybersecurity solutions are crucial to protect against potential security breaches and data loss. Research projects at institutions like Université de Sherbrooke explore the latest developments in EMM, including 5G connectivity and workflow automation. TD SYNNEX, a leading IT distributor, offers a range of enterprise systems and security solutions to help businesses implement effective EMM strategies. The flexible nature of EMM is particularly important for the mobile workforce and BYOD programs, enabling secure access to critical data and ensuring a security infrastructure.

Market Research Overview

Enterprise mobility management (EMM) refers to the use of technologies and practices to manage mobile devices, laptops, and connected mobile devices in a business context. This includes cloud-based EMM solutions such as Mobile Device Management (MDM), Mobile Application Management (MAM), Mobile Content Management (MCM), and Mobile Identity and Access Management (IAM). EMM enables IT administrators to ensure mobile security, manage mobile devices, and maintain business continuity for a flexible and productive mobile workforce. Key features of EMM include data wiping, encryption, cybersecurity solutions, and mobile security protocols. With the increasing use of 5G connectivity and the rise of cyberattacks, EMM is becoming essential for managing the security of sensitive information and corporate resources. EMM solutions can be deployed in various ways, including cloud deployment, which offers flexibility, scalability, and affordability. The market for EMM is growing rapidly, driven by the increasing use of mobile devices in the enterprise, the need for remote work practices, and the importance of managing critical data and business continuity. EMM solutions cater to various industries, including healthcare, life sciences, and supply chain management, and offer features like workflow automation, VPN solutions, and multifactor authentication. EMM solutions help IT teams make informed decisions, manage data, and ensure business clients have a positive customer experience. Market leaders in EMM include TRUCE Software, 3Eye Technologies, and TD SYNNEX, among others. EMM solutions offer various components, including security systems, mobile device provisioning, and mobile security protocols. The focus on cybersecurity is crucial, as vulnerabilities in mobile devices and applications can lead to significant data breaches and loss of critical information. EMM solutions also offer remote wiping capabilities, ensuring that sensitive data is protected even if a device is lost or stolen. In conclusion, EMM is a crucial aspect of managing a modern enterprise, enabling businesses to manage mobile devices, ensure security, and maintain productivity. With the increasing use of mobile devices and the need for remote work practices, EMM solutions are becoming essential for businesses of all sizes, from small businesses to large enterprises. The future of EMM lies in AI-powered authentication, remote security, and the integration of 5G connectivity and IoT devices.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userLarge EnterprisesSMEsDeploymentOn PremiseCloud BasedGeographyAPACEuropeNorth AmericaSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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SiriusXM Media Becomes Exclusive Audio Advertising Representative for YouTube in the United States

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YouTube, Home of The World’s Number One Podcast Platform and a Leading Music Service, Chooses Audio Ad Powerhouse SiriusXM Media as Its Exclusive Audio Sales Representative in the U.S.

New Deal Cements SiriusXM’s Leadership In Powering The Largest Ad-Supported Audio Ecosystem And Gives Brands Exclusive Access To YouTube’s Audio-First Inventory

NEW YORK, April 22, 2026 /PRNewswire/ — SiriusXM (NASDAQ: SIRI) today announced a new audio advertising partnership with Google that connects YouTube to one of the largest audio advertising platforms in North America. The agreement makes SiriusXM Media, the advertising group representing SiriusXM, Pandora, and expansive Streaming and Podcast Networks, the exclusive advertising representative of YouTube audio advertising inventory in the U.S. This will provide advertisers access to guaranteed impressions at scale for the first time, backed by similar sophisticated targeting and measurement as YouTube’s ecosystem.

“Audio is one of the most powerful mediums for listeners, creators, and advertisers alike, and at SiriusXM Media, we’re proud to be at the forefront helping brands harness that impact at scale,” said Scott Walker, SiriusXM’s Chief Advertising Revenue Officer. “By partnering with YouTube, a true leader in ad-supported content consumption, we’re uniting our unique skillset with their audience, creating an unparalleled opportunity for marketers and creators to grow their businesses.”

“YouTube has become a primary destination for audio-first content, where fans engage with their favorite podcasts, music, and creators,” said Romana Pawar, Senior Director of Product, YouTube Ads. “By partnering with SiriusXM Media, we are making it easier than ever for advertisers to tap into these high-attention moments.”

YouTube audio ads reach listeners wherever they are across audio-first content and behaviors: immersed in podcasts, talk shows, and music. By meeting users in environments primed for listening and engagement, such as when YouTube content is playing on smart speakers, brands can tap into high-intent listening experiences across YouTube’s vast creator ecosystem. According to a study from SiriusXM Media and Edison Research, there are more than 212 million monthly listeners in the U.S.1 engaging in audio-first content or environments on YouTube.

Starting this fall, advertisers will be able to buy guaranteed audio ad impressions against YouTube’s high-value audiences at scale for the first time directly through SiriusXM Media—paired with an audio-first activation approach to extend reach and impact. Brands can now reach YouTube’s expansive, next-generation and highly engaged audience in the same place where they buy SiriusXM Media’s leading portfolio of ad-supported audio inventory, ensuring a seamless buying experience powered by AdsWizz Inc.’s ad tech platform. As audio continues to reach consumers as a constant companion throughout the day, from commuting to working hours, this deal gives brands an opportunity to reach a valuable audience that is further leaning into audio-first behaviors and content on YouTube in high-attention moments.

Powered by AdsWizz, SiriusXM Media now offers access to 255 million monthly listeners2—reaching nearly 90% of the U.S. population 13+—delivering expansive scale and incremental reach, best-in-class measurement and targeting capabilities, and premium brand-safe environments across every major audio touchpoint. The landmark partnership with YouTube highlights SiriusXM’s commitment to an open, partner-first audio advertising ecosystem, continuing to connect advertisers to premium audio content wherever audiences choose to listen.

For more information, please visit https://www.siriusxmmedia.com/advertise-on-youtube-audio.

About Sirius XM Holdings Inc.
SiriusXM is the leading audio entertainment company in North America with a portfolio of audio businesses including its flagship subscription entertainment service SiriusXM; the ad-supported and premium music streaming services of Pandora; an expansive podcast network; and a suite of business and advertising solutions. SiriusXM offers a broad range of content for listeners everywhere they tune in with a diverse mix of live, on-demand, and curated programming across music, talk, news, and sports. For more about SiriusXM, please go to: www.siriusxm.com.

Media Contacts:
Victoria Chow, victoria.chow@siriusxm.com
Erica Walsh, ericawalsh@google.com

1 Edison Research, Infinite Dial 2026 + SiriusXM Media
2 Edison Research, Infinite Dial 2026 + SiriusXM Media

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SOURCE Sirius XM Holdings Inc.

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ServiceForge plants two million trees worldwide

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The company celebrates a meaningful milestone in its ongoing initiative to make a lasting impact within global communities

PORTLAND, Ore., April 22, 2026 /PRNewswire/ — ServiceForge, the 24/7 live answering and customer service platform built for skilled trades and home service businesses, announces a significant achievement in its ongoing sustainability drive: the company has now planted more than two million trees worldwide, a milestone reached in time for Earth Day 2026.

 

Each month, ServiceForge plants one tree for every employee and every customer. What began as a simple commitment to give back has grown into a meaningful, long-term impact effort, now surpassing a major milestone. This accomplishment reflects the company’s continued dedication to environmental stewardship and community-focused values.

For context, two million trees adds up to:

Approximately 4,000 acres of forestRoughly 3,000 football fieldsTrees sufficient to remove an estimated 44,000 metric tons of CO₂ per year (equivalent of taking 9,500 cars off the road)

“This milestone reflects the kind of work we believe in: steady, intentional and rooted in real impact,” said Jane Blanchard, head of brand and marketing for ServiceForge. “In the skilled trades, success isn’t about quick wins; it’s about the slow, human work of strengthening homes, businesses and communities. Planting trees is a natural extension of that mission. It’s a way for us to contribute to something lasting, something that grows alongside the businesses we serve.”

ServiceForge partners with verified reforestation organizations that plant trees in areas affected by deforestation, wildfires and climate change. Partners include Trees for the Future, Save the Redwoods League and Friends of Pando, ensuring that each tree contributes to restoration efforts where it’s needed most.

“We’re in the business of fixing things,” Blanchard said. “What better way to exemplify that commitment than by planting trees, which clean the air, restore habitats and ultimately make the world a better place.”

For more information about ServiceForge and their Giving Back initiative, visit https://www.serviceforge.com/why-serviceforge/givingback

About ServiceForge
ServiceForge helps home service businesses get found, get booked and get paid with 24/7 human answering, scheduling, lead qualification and payments. By combining smart technology with real human connection, ServiceForge helps service businesses stand out in an increasingly disconnected world, ensuring contractors capture more jobs while delivering exceptional customer service. For more information, visit serviceforge.com.

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SOURCE ServiceForge

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Contractor Commerce launches AI-powered conversational buying experience

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New technology ushers in new era of e-commerce for home service contracting companies

LEBANON, Ohio , April 22, 2026 /PRNewswire/ — Contractor Commerce, a leading e-commerce and sales enablement platform built specifically for home service contractors, announces the next evolution in its platform: a conversational buying experience that’s powered by AI and designed to improve the way homeowners shop for residential services online.

By empowering home service professionals to establish their own virtual storefronts, Contractor Commerce has long championed a modern buying experience, fully aligned with the way consumers seek information on the web, including through guided buying journeys and seamless purchasing flows. With conversational buying, Contractor Commerce embeds AI directly into the shopping experience, allowing the end consumer to enjoy a more natural, personalized and responsive process.

“This shift from guided to conversational shopping builds on everything we’ve done up to this point,” said Paul Redman, president of Contractor Commerce. “Our goal has always been to help contractors meet homeowners where they are. This advanced and intuitive approach will further that goal, and cement Contractor Commerce as a category leader.”

Contractor Commerce’s expanded capabilities are designed to reflect how homeowners buy today: researching options, comparing pricing and making decisions in a time and place that’s most convenient to them. Features include:

An image upload option, allowing homeowners to submit photos of their home systems to receive specific, real-time recommendations.Robust pricing tools, including quote comparisons and full rebate integration, enabling homeowners to fully assess their options and understand the fine print.An AI agent-guided buying journey, providing homeowners with personalized assistance even when they are not fully sure what types of services they need.

“Our conversational buying platform is made for contractors, not retailers,” Redman said. “The goal is to help businesses establish trust, improve their lead qualification process and capture after-hours demand, all while providing customers with a frictionless shopping experience.”

For more information about Contractor Commerce, visit ContractorCommerce.com.

About Contractor Commerce

Contractor Commerce is the pioneer and industry leader in providing e-commerce services for contractors, offering plug-and-play online stores for home service companies so they can grow their sales and serve customers with convenience and transparent pricing. To learn more about Contractor Commerce and its innovative solutions, visit ContractorCommerce.com.

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SOURCE Contractor Commerce

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