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Hydrogen Generation Market to grow by USD 49.7 Billion from 2024-2028, driven by fertilizer demand and AI-driven market transformation – Technavio

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NEW YORK, Dec. 5, 2024 /PRNewswire/ — Report with the AI impact on market trends – The global hydrogen generation market  size is estimated to grow by USD 49.7 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 5.52%  during the forecast period. Growing demand for fertilizers is driving market growth, with a trend towards reduction in fuel cell prices. However, changes in government policies and regulations  poses a challenge. Key market players include Air Liquide SA, Air Products and Chemicals Inc., Claind Srl, Cummins Inc., FuelCell Energy Inc., Green Hydrogen Systems, Hiringa Energy Ltd., Hyster Yale Materials Handling Inc., ITM Power PLC, Iwatani Corp., Linde Plc, Mahler AGS GmbH, McPhy Energy SA, Messer SE and Co. KGaA, Mitsubishi Chemical Group Corp., Nel ASA, Parker Hannifin Corp., Resonac Holdings Corp., Teledyne Technologies Inc., and Xebec Adsorption Inc..

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Delivery Mode (Merchant and Captive), Application (Chemical industry, Refinery industry, Metal processing industry, and Others), and Geography (APAC, Europe, North America, Middle East and Africa, and South America)

Region Covered

APAC, Europe, North America, Middle East and Africa, and South America

Key companies profiled

Air Liquide SA, Air Products and Chemicals Inc., Claind Srl, Cummins Inc., FuelCell Energy Inc., Green Hydrogen Systems, Hiringa Energy Ltd., Hyster Yale Materials Handling Inc., ITM Power PLC, Iwatani Corp., Linde Plc, Mahler AGS GmbH, McPhy Energy SA, Messer SE and Co. KGaA, Mitsubishi Chemical Group Corp., Nel ASA, Parker Hannifin Corp., Resonac Holdings Corp., Teledyne Technologies Inc., and Xebec Adsorption Inc.

Key Market Trends Fueling Growth

The Hydrogen Generation Market is experiencing significant growth due to increasing focus on reducing Greenhouse Gas (GHG) emissions, particularly Carbon Dioxide (CO2) from Electricity production and Heavy Industry. Infrared radiation technology is a trending solution for GHG reduction in hydrogen production. Prominent companies like Air Liquide are leading the way with Coal Gasification and Electrolysis. The Biorefinery sector is also adopting hydrogen for Ammonia and Methanol production. Despite inflation, the Industrial sector’s energy consumption drives the market. Green Hydrogen Policy initiatives are boosting demand. Technological advancements in renewable sources like wind and solar power are making hydrogen production cost-effective. Key players like Air Liquide, Siemens Energy, and Linde are making contracts and acquisitions to expand their market share. Hydrogen energy storage and heat production are gaining traction. Vendor analysis reveals that renewable energy sources are replacing fossil fuels in hydrogen production. Renewable hydrogen is set to replace hydrodesulphurization, hydroCracking, reforming, and petroleum in refineries. The shift to netzero emissions is driving the adoption of hydrogen in refineries, oil refining, and fuel cell applications. Pilot projects like SoHyCal in Fresno, California, and Hygenco Green hydrogen stations are paving the way for a hydrogen-powered future. Accurate market research, including qualitative and quantitative, is essential for businesses to stay informed about this dynamic market. The market’s future depends on continued technological advancements, renewable sources, and government policies. 

The cost reduction in fuel cell technology, primarily due to decreased platinum loading on anodes, larger bipolar plate formation and welding costs, and modified gas diffusion layers, as reported by Original Equipment Manufacturers (OEMs), has led to a decline in the production costs of fuel cell systems. This cost decrease is anticipated to boost the adoption of fuel cells in various sectors, increasing the demand for hydrogen gas and consequently driving the growth of the global hydrogen generation market. 

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Market Challenges

•         The Hydrogen Generation Market is experiencing significant growth due to increasing demand for clean energy and decarbonization efforts. However, challenges persist, such as high GHG emissions from traditional production methods using fossil fuels like coal gasification and petroleum refining. Infrared radiation and greenhouse gas emissions contribute to air pollution, making renewable sources like electrolysis a more attractive option. Heavy industry and long-distance transport sectors are major consumers, driving demand for hydrogen in power generation and heat production. Prominent companies like Air Liquide are leading the way with green hydrogen production through electrolysis using renewable energy. Electricity production from biorefineries and hydrogen energy storage are technological advancements reducing reliance on fossil fuels. However, inflation and energy consumption concerns may impact market growth. Vendor analysis, contracts, and acquisitions are crucial for accurate market research. Renewable hydrogen production from sources like wind and solar power is becoming more common, reducing the carbon footprint and moving towards net-zero emissions. Pilot projects, such as SoHyCal in Fresno, California, and Hygenco Green’s hydrogen stations, showcase the potential of hydrogenpowered vehicles and fuel cells. The industrial sector, including refineries, is adopting hydrogen for processes like hydrodesulphurization, hydroCracking, reforming, and ammonia and methanol production. Despite challenges, the market remains qualitative and quantitative, with renewable energy as a key driver.

•         The hydrogen and fuel cell industry is currently in a development stage, with no industry-specific regulations in place for hydrogen infrastructure products and fuel cell systems in Canada, the EU, the US, and other jurisdictions, except for electricity production. New technologies are emerging for hydrogen’s use in storing renewable electricity. As of now, there are no regulations for fuel cell vehicles. However, with anticipated market growth, the hydrogen generation market may face government regulations in its operating markets.

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Segment Overview 

This hydrogen generation market report extensively covers market segmentation by

Delivery Mode1.1 Merchant1.2 CaptiveApplication 2.1 Chemical industry2.2 Refinery industry2.3 Metal processing industry2.4 OthersGeography 3.1 APAC3.2 Europe3.3 North America3.4 Middle East and Africa3.5 South America

1.1 Merchant-  The merchant delivery mode in the hydrogen generation market involves supplying hydrogen from production facilities to customer sites through tankers or storage containers. Contract agreements for this service last between three to seven years, making it suitable for customers with fluctuating demand or insufficient volume for captive production. Hydrogen can be transported over long distances at a lower cost due to the merchant delivery mode. The hydrogen is transferred from holding tanks into double-skinned tankers with capacities ranging from 10-20 metric tons. The operating pressure of these insulated tankers varies depending on the type of gas being transported. The growing demand for small quantities of hydrogen and the cost-effective nature of merchant delivery are expected to fuel the market’s growth in the forecast period.

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Research Analysis

The Hydrogen Generation Market is witnessing significant growth due to the increasing focus on reducing Greenhouse Gas (GHG) emissions, particularly Carbon Dioxide (CO2), in various sectors. Hydrogen produced from renewable sources, such as wind and solar, is gaining popularity as it emits only water vapor during combustion. The market is driven by the need for cleaner electricity production, heavy industry, long-distance transport, and the shift towards net-zero emissions. Technological advancements in hydrogen production through electrolysis, biorefinery, coal gasification, and petroleum refining processes like hydrodesulphurization, hydroCracking, reforming, and petroleum refining are key factors driving market growth. However, inflation and energy consumption are challenges that need to be addressed. The industrial sector, particularly oil refining, is a prominent consumer of hydrogen, but the market is also expanding to other sectors due to government policies promoting Green Hydrogen. Air pollution from fossil fuels and crude oil quality concerns are also driving demand for hydrogen as a cleaner alternative.

Market Research Overview

The Hydrogen Generation Market is experiencing significant growth due to the increasing demand for clean energy and the need to reduce Greenhouse Gas (GHG) emissions, particularly in sectors such as heavy industry, long-distance transport, and power generation. Hydrogen can be produced through various methods, including electrolysis using renewable energy sources and coal gasification with Carbon Capture, Utilization, and Storage (CCUS) technology. Infrared radiation is used in some hydrogen production processes to improve efficiency. Electricity production from fossil fuels contributes to GHG emissions, making hydrogen an attractive alternative. Biorefineries are also exploring hydrogen production as a byproduct of their processes. The market is influenced by inflation, energy consumption trends, and government policies promoting Green Hydrogen. Technological advancements in hydrogen production through electrolysis, hydro desulphurization, hydroCracking, reforming, and petroleum refining are driving market growth. Renowned publishers provide qualitative and quantitative research on this market, including vendor analysis, contracts, acquisitions, and hydrogen energy storage. Renewable hydrogen is gaining popularity due to its net-zero emissions, and pilot projects like the SoHyCal facility in Fresno, California, and Hygenco Green’s hydrogen stations are leading the way. The industrial sector, including ammonia and methanol production, is also adopting hydrogen to reduce its carbon footprint. Despite these advancements, challenges such as crude oil quality and refinery projects’ carbon footprint remain.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

Delivery ModeMerchantCaptiveApplicationChemical IndustryRefinery IndustryMetal Processing IndustryOthersGeographyAPACEuropeNorth AmericaMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Workday Adaptive Planning Achieves FedRAMP Moderate Authorization to Support Federal Workforce and Budget Planning

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New Milestone Helps Federal Agencies Plan Workforce and Budgets in One Secure, Modern System

WASHINGTON, July 23, 2026 /PRNewswire/ — Workday Government, a wholly owned subsidiary of Workday, Inc. (NASDAQ: WDAY), the enterprise AI platform for HR, finance, and IT, today announced that Workday Adaptive Planning has achieved FedRAMP Authorization at the Moderate Impact Level. The authorization confirms that Workday Adaptive Planning meets the security and compliance standards required to handle sensitive, unclassified federal data, giving agencies a secure, compliant foundation for modern planning.

Federal agencies are under pressure to do more with less, manage costs, and maintain clear records of their decisions. Yet disconnected data, legacy systems, and manual spreadsheet work can make it hard to understand how organizational decisions affect the workforce. Workday Adaptive Planning helps agencies modernize planning by bringing workforce planning, budgeting, and forecasting together so agencies can plan with connected workforce and financial data.

“Federal agencies must align their people, funding, and priorities to deliver their missions effectively,” said Lynn Martin, general manager, Workday Government. “With FedRAMP Moderate authorization, Workday Adaptive Planning gives agencies the secure foundation they need to unify workforce and financial planning. This clarity allows leaders to evaluate trade-offs, allocate resources with impact, and prepare confidently for what lies ahead.”

With Workday Adaptive Planning, agencies can model and assess the workforce implications of organizational change, such as hiring freezes, budget reductions, or reorganizations, to understand the potential effects on headcount, costs, project timelines, and mission readiness. Agencies can also use workforce data to identify talent trends and skills gaps. Finance teams can evaluate competing program requests, allocate costs across funds and programs, monitor budgets throughout the procurement lifecycle, and identify potential overruns earlier. Built-in audit capabilities and FIPS 140-3 compliant security help agencies strengthen fiscal discipline, maintain compliance, and make faster, better-informed decisions.

“Federal agencies need a planning tool they can trust to protect their data and still move fast,” said Ben Pierce, general manager, Workday Adaptive Planning. “With FedRAMP authorization, Workday Adaptive Planning gives them a secure, modern way to make budgeting and workforce planning less painful and a lot more useful.”

As part of Workday Government Cloud, Workday Adaptive Planning works alongside Workday human capital management and financial solutions, helping agencies plan with connected data. By bringing planning into the same platform that powers HR and finance, Workday Government helps agencies move beyond systems that simply record work to a modern, connected foundation for planning safely and collaboratively.

Workday Adaptive Planning is expected to be available to Workday Government customers in early 2027.

For More Information

Explore how Workday Adaptive Planning gives government organizations the power to plan, budget, and forecast the future here.Learn about the mission of Workday Government here.

About Workday Government
Workday Government is a wholly owned subsidiary of Workday, the enterprise AI platform for HR, finance, and IT. Workday Government is dedicated to serving the U.S. government by unifying HR and finance on one intelligent platform with AI at the core, empowering agencies at every level with the clarity, confidence, and insights they need to adapt quickly, make better decisions, and deliver on their missions. Workday Government supports a range of agencies across the civilian, defense, and intelligence communities. For more information about Workday Government, visit workday.com/federal. For more information about Workday visit workday.com.

Forward-Looking Statements
This press release contains forward-looking statements including, among other things, statements regarding Workday’s plans, beliefs, and expectations. These forward-looking statements are based only on currently available information and our current beliefs, expectations, and assumptions. Because forward-looking statements relate to the future, they are subject to inherent risks, uncertainties, assumptions, and changes in circumstances that are difficult to predict and many of which are outside of our control. If the risks materialize, assumptions prove incorrect, or we experience unexpected changes in circumstances, actual results could differ materially from the results implied by these forward-looking statements, and therefore you should not rely on any forward-looking statements. Risks include, but are not limited to, risks described in our filings with the Securities and Exchange Commission (“SEC”), including our most recent report on Form 10-Q or Form 10-K and other reports that we have filed and will file with the SEC from time to time, which could cause actual results to vary from expectations. Workday assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release, except as required by law.

Any unreleased services, features, or functions referenced in this document, our website, or other press releases or public statements that are not currently available are subject to change at Workday’s discretion and may not be delivered as planned or at all. Customers who purchase Workday services should make their purchase decisions based upon services, features, and functions that are currently available.

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SOURCE Workday Inc.

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Ontinue Wins Gold Stevie® Award for Advancing the Future of Managed Security Operations

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Recognition Honors the Innovation Behind Ontinue’s Agentic SOC, Where AI Agents And Expert Cyber Defenders Work Together to Deliver Autonomous, Governed Security Operations

ZURICH, July 23, 2026 /PRNewswire/ — Ontinue, a leading MXDR partner providing nonstop managed security operations through its Agentic SOC, today announced it received a Gold Stevie® for Technology Excellence Award, recognizing the innovation behind its ION MXDR platform and Agentic SOC. The award was presented in the New Product of the Year – Information Technology (Cybersecurity) category, honoring Ontinue’s continued advancement of AI-powered security operations.

Ontinue was recognized for pioneering the Agentic SOC, a new operating model that treats security decision-making itself as software: governed, measurable, and built to scale with attackers who now operate at machine speed. Rather than layering AI onto existing workflows, Ontinue re-engineered its ION MXDR platform around a multi-agent architecture, with specialized agents spanning threat hunting, investigation, response, and posture hardening, that reason over each customer’s accumulated context and progressively take on more decision-making as trust is earned, while Ontinue’s Cyber Defenders retain governance and accountability throughout.

Ontinue defines an Agentic SOC as a security operations model in which software agents progressively assume responsibility for security decisions and actions, under continuous human governance, using accumulated context, policy, and learned behavior. In December 2024, this model went live in production for every ION MXDR customer, extending autonomous investigation to Tier 2-level incidents for the first time in the industry. The result is a platform that acts less like a tool and more like a team.

Ontinue’s Agentic SOC, by the numbers:

Autonomously investigates incidents within minutesCuts mean time to investigate by 50 percentResolves 99.5 percent of incidents without customer involvementDrives median response time for high-severity incidents under nine minutesPre-approves 97 percent of response actions, based on trust earned directly from customers

For Ontinue’s customers, that translates directly into business outcomes, such has stronger Secure Scores, security teams freed from alert fatigue, and hundreds of analyst hours returned to work that actually moves the business forward.

“The cybersecurity industry doesn’t need more AI features, it needs a fundamentally better way to operate security,” said Moritz Mann, Chief Executive Officer at Ontinue. “This recognition validates the work our teams have done over the past two years to transform AI from an assistant into a trusted operational capability. It’s recognition of an operating model that is already delivering measurable outcomes for customers every day.”

“We congratulate all of the winners in the third annual Stevie® Awards for Technology Excellence for their outstanding achievements,” said Stevie Awards President Maggie Miller. “Their innovations are helping shape the future of technology across every industry, and we look forward to celebrating their success on October 28.”

The Stevie Awards for Technology Excellence celebrate the remarkable accomplishments of individuals, teams, and organizations shaping the future of technology across all industry sectors. More than 700 nominations from organizations of all sizes in 37 nations and territories were submitted this year for consideration in a wide range of tech-related categories. More than 180 professionals worldwide participated in the judging process to select this year’s honorees.

Details about the Stevie Awards for Technology Excellence and the list of 2026 Stevie winners are available at http://Tech.StevieAwards.com.

About Ontinue
As a leading provider of AI-powered managed security operations, Ontinue is on a mission to give every organization the freedom to focus on what they do best; by making nonstop security excellence accessible, not just aspirational. By combining advanced AI with deep human expertise, Ontinue delivers managed security operations that are tailored to each organization’s unique environment, operational needs, and risk profile.

Ontinue’s ION SecOps Platform integrates AI-driven insights, automation, and real-time collaboration to continuously prevent, detect, and respond to threats. With deep expertise in Microsoft security technologies, Ontinue helps customers maximize the value of their existing investments while achieving stronger, more scalable security outcomes.

Continuous protection. AI-powered Nonstop SecOps. That’s Ontinue.

About the Stevie Awards
Stevie Awards are conferred in nine programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Great Employers, the Stevie Awards for Women in Business, the Stevie Awards for Technology Excellence and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.

CONTACT: Alison Raymond, araymond@ontinue.com 

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SOURCE Ontinue

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New Harris Poll and Ruth AI Study: 81% of Americans Would Let an AI Agent Handle Part of Their Job Search

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Nearly half would let AI negotiate their salary, while 76% have never heard that AI can provide biased career guidance

SAN FRANCISCO, July 23, 2026 /PRNewswire/ — Artificial intelligence has become a mainstream source of career and financial advice for American workers, according to a national survey of 2,131 U.S. adults conducted by The Harris Poll in collaboration with Ruth AI, the AI career strategist built for women.

The full study, The Trust Gap, is available at https://ruthapp.ai/research and has already drawn coverage from Fast Company.

Nearly half of Americans (45%) have used an AI platform such as ChatGPT, Claude, or Gemini for career or work-related advice. That rises to 66% of Millennials and 63% of Gen Z. One in three U.S. adults has used AI for advice about money at work, including salary, raises, bonuses, or negotiating pay.

Americans are also increasingly willing to let AI act on their behalf. Eighty-one percent would be comfortable having an AI agent handle at least one part of a job search, climbing to 90% of Millennials. A majority would let AI search for jobs (67%), conduct pre-interview research (67%), update their resume (65%), or apply for jobs outright (55%). Nearly half would let AI negotiate their benefits (49%) or salary (47%).

Yet awareness of the technology’s documented limitations remains low. Three in four Americans (76%) had never heard that independent research has found AI can produce biased career and salary guidance. Seventy-two percent agree that AI can sound confident even when its advice turns out to be wrong.

“Americans are handing AI some of the most consequential decisions of their working lives, from the job search to the salary ask, while most have never heard that the guidance can carry bias,” said Valerie Chapman, founder and CEO of Ruth AI. “We are delegating faster than we are asking questions. The responsibility now falls on the people building AI to earn the trust users are already giving it.”

About the Survey

The survey was conducted online within the United States by The Harris Poll from June 11-13, 2026, among a nationally representative sample of 2,131 U.S. adults, including 420 Gen Z adults, 620 Millennials, 519 Gen X adults, and 572 Baby Boomers. Data were weighted to the U.S. general adult population. Some questions were asked only of respondents who had used AI for the relevant purpose. References to research on biased AI guidance refer to external academic research (Sorokovikova, Chizhov, Eremenko & Yamshchikov, 2025; arXiv:2506.10491) and are not findings measured by this survey.

About The Harris Poll Thought Leadership Practice

Building on more than 60 years of experience pulsing societal opinion, The Harris Poll Thought Leadership Practice designs research that is credible, creative, and culturally relevant, driving thought leadership and uncovering trends for today’s biggest brands.

About Ruth AI

Ruth AI is an AI career strategist built for women, on a mission to close the $1.6 trillion gender wage gap. Based in San Francisco, Ruth AI is building a suite of AI agents that help women build personal brands, negotiate their worth, and launch their businesses. Learn more at https://ruthapp.ai.

Media Contact

Valerie Chapman
Founder and CEO, Ruth AI
419380@email4pr.com
786-375-1110

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SOURCE Ruth AI

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