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RainFocus Survey Reveals In-Person Events Reign Supreme for Corporate Conferences

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Data highlights eagerness to attend in-person events and breaks down swag preferences by generation

LEHI, Utah, Dec. 5, 2024 /PRNewswire/ — RainFocus™, provider of the next-generation event marketing platform, today released new data findings that reveal overall sentiment toward corporate events, as well as generational differences. The survey results indicate that an overwhelming majority of respondents prefer in-person events. The study also highlights the importance of an event swag strategy that focuses on the value these items can deliver to different generations of event attendees.

“It’s crucial for marketers to understand generational preferences and differences in corporate settings. As younger generations continue to make their way into the business world, marketers need to tailor experiences that resonate with each group to ensure higher engagement and satisfaction,” said Ashleigh Cook, CMO at RainFocus. “When planning corporate events, event planners and marketers should recognize and understand the different values of each generation to create a unique, inclusive event that drives collaboration, innovation, conversion, and overall success.”

The Increase of Travel and In-Person Experiences
The survey data indicates a clear preference for in-person events, with 73% of respondents rating in-person events as their preferred format, followed by hybrid events and virtual events. For event marketers and planners, this finding showcases the value of hosting an in-person event format and illustrates that respondents are willing to travel. More than half (54%) of respondents said they are very likely or somewhat likely to volunteer to attend a conference, trade show, or business event that requires travel. This percentage increases for younger demographics, with 77% of Gen Z and 63% of Millennials at least somewhat likely to travel for events, compared to 34% of Boomers. As event marketers begin to plan for a new year of events, the demographics of their attendees is an important consideration to garner the most attendance and engagement.

Generational Insights Inform Swag Options and Increase Engagement
According to the RainFocus survey, 25% of respondents said that notebooks and planners are the most valuable swag items, followed closely by tech items at 19%. Attendees are looking for items that are helpful and practical to their everyday lives. Nearly half (49%) prefer traditional giveaways (such as merchandise or drinkware) over digital giveaways, with Gen Z the only generation noting a preference for digital options (such as gift cards or online services).

Gen Z (55%), Millennials (56%), and Gen X (52%) find more value in premium event giveaways such as an iPad or speaker, and are more likely to visit a booth or participate in a survey for the chance to receive a premium item. The survey also found that 82% of respondents keep their giveaways for at least one month after an event, and 31% keep an item for more than a year.

Overall, the survey data highlights that swag continues to have a place at corporate events but may need to be evaluated to ensure it aligns with the brand’s target audience and their preferences.

For more information on the survey findings, please see the blog post and infographic.

Survey Methodology
The survey was commissioned by RainFocus and conducted by Dynata, the world’s largest first-party data company. The survey was conducted in September 2024 of 1,000 U.S. consumers 21 years and older to understand overall preferences and sentiment towards corporate events and event giveaways.

About RainFocus
RainFocus is the next-generation event marketing platform built to capture and analyze unprecedented amounts of first-party data for exceptional events and optimized engagement throughout the customer journey. RainFocus powers flawless experiences with secure, scalable solutions to support the entire event lifecycle. The platform integrates with sales and marketing technologies, simplifying event registration, content management, and exhibitor activation across in-person, virtual, and hybrid experiences, all from a single dashboard. Leveraging real-time data, RainFocus provides actionable insights to drive personalization, accelerate qualification and lead conversion, and close deals. For more information, visit www.rainfocus.com.

Additional Resources

Join the conversation with RainFocus on Facebook, LinkedIn, and Instagram.Visit RainFocus.com to learn more about our event marketing and management platform. If you’re ready to get started, request a demo.Discover RainFocus On Demand, the go-to learning destination for event industry leaders to discover the latest trends, thought leadership, and best practices, delivered on demand – any time, anywhere. Learn more.Are you interested in joining the RainFocus Partner Program? Apply today.Grow your career and help reshape the events industry at RainFocus. Apply here.

Media Contact
Sheena Lakhani
sheena.lakhani@rainfocus.com

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Qmulos Now Available on Cisco Global Price List (GPL), Accelerating Continuous Compliance Solutions for Joint Customers

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CHANTILLY, Va., April 22, 2026 /PRNewswire/ — Qmulos, a leader in Continuous Compliance, today announced that its flagship products, Q-Compliance (Q-C) and Q-Behavior Analytics and Audit (Q-BA2), are now available on the Cisco® Global Price List (GPL) via the SolutionsPlus Partner Program. This strategic integration allows Cisco partners and customers to seamlessly purchase Q-C and Q-BA2 directly through Cisco’s sales organization, simplifying procurement and accelerating the deployment of automated compliance solutions.

Qmulos now available on Cisco® Global Price List (GPL)!

By joining the Cisco GPL, Qmulos deepens its pre-existing partnership with Splunk, now a Cisco company, empowering organizations to address complex automated compliance challenges with integrated, validated technologies. The collaboration enables a unified buying experience for customers looking to combine Cisco’s industry-leading infrastructure with Qmulos’ specialized capabilities.

“Becoming a SolutionsPlus partner and getting on the Cisco GPL is a major milestone in our commitment to fostering a stronger, more secure digital ecosystem alongside Cisco,” said Matt Coose, CEO and Founder at Qmulos. “This enables us to meet the growing demand for our solutions while providing Cisco customers with a streamlined path to simplify technical evidence collection, streamline workflows, and strengthen cyber posture.”

Key Benefits of Q-Compliance (Q-C) and Q-Behavior Analytics and Audit (Q-BA2) on Cisco GPL:

Simplified Procurement: Customers can now acquire Qmulos through their existing Cisco sales representative, reducing vendor onboarding time.

Validated Integration: Q-C and Q-BA2 work seamlessly within Cisco’s (Splunk’s) architecture, ensuring reliability and performance.

Enhanced Security & Visibility: Continuously monitor control status and effectiveness across numerous compliance frameworks and environments in near-real time.

For more information on the combined solution, visit www.qmulos.com or contact your Cisco account manager. 

About Qmulos
Qmulos is a premier Splunk-based cybersecurity and compliance company founded in 2012 that automates risk management, security compliance, and auditing. They provide real-time compliance solutions for complex environments, helping government and commercial clients adhere to standards like NIST, CMMC, and FedRAMP through actionable, evidence-based insights.

Media Contact:
Danielle Schiffman
danielle.schiffman@qmulos.com
1-844-476-8567

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New Study Reveals Retail Security Measures Are Driving Customers Away

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DALBAR and Competitor IQ survey of 500 North American shoppers uncovers a costly tension between loss prevention and the customer experience

MARLBOROUGH, Mass., April 22, 2026 /PRNewswire/ — DALBAR, Inc. and its division Competitor IQ today released the 2026 Retail Security and Loss Prevention Study, a survey of 500 U.S. and Canadian consumers on how loss prevention strategies affect the retail shopping experience. The findings reveal a significant tension between security and convenience — one that is already costing retailers sales.

38%
of shoppers have abandoned a purchase due to in-store security measures

Key Findings

Security Measures Are Pushing Shoppers Out the Door
A significant share of respondents report abandoning purchases due to security-related friction. Locked merchandise cabinets and access restrictions are the leading causes — and the full study breaks down exactly which measures are driving customers away.

Locked Merchandise Is the Biggest Pain Point
Many customers say locked displays negatively impact their shopping experience. Many feel mistrusted and will leave rather than wait — and the data shows a clear link to lost revenue that retailers cannot afford to ignore.

Safety Matters, But Rarely Drives Store Choice
Most shoppers already feel a baseline level of security when they enter a store. The study reveals which measures build customer confidence — and which ones backfire by sending shoppers online instead.

Customers Want Technology, Not Barriers
A strong majority believe AI and surveillance technology can better balance loss prevention with convenience. The full study includes detailed breakdowns of customer preferences by age, income, and retail category.

“Retailers are caught in a difficult position: theft is rising, but the measures used to combat it are alienating the honest shoppers they need to retain. The path forward lies in smarter, less intrusive security — and the data shows exactly what that looks like.”
— DALBAR / Competitor IQ Research Team

When Customers See Theft Happen In-Store…
Most say they would shop there less often or stop visiting entirely.
Only a small share reports no change in behavior. The reputational cost of visible theft is significant — and quantified in the full report.

About the Study
The 2026 Retail Security and Loss Prevention Study was conducted by DALBAR, Inc. and Competitor IQ in April 2026, surveying 500 consumers across the United States and Canada. The full report includes detailed findings by demographic, retail category, and security measure type — with actionable recommendations for loss prevention teams.

Request the Full Report
www.dalbar.com | www.ciqdata.com | press@dalbar.com

About DALBAR, Inc.

About Competitor IQ

DALBAR, Inc. has set the standard for measuring and improving investment advice and financial services quality since 1976. DALBAR awards are recognized as a symbol of excellence in the financial community.

Competitor IQ is a division of DALBAR, Inc. specializing in competitive intelligence and customer experience research, helping organizations make data-driven improvements to service quality and retention.

MEDIA CONTACT:
Steve Worthy
compete@ciqdata.com
www.ciqdata.com

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MILLROCK TECHNOLOGY APPOINTS NEIL A. GOLDMAN AS CFO

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KINGSTON, N.Y., April 22, 2026 /PRNewswire/ — Millrock Technology (“Millrock”), a provider of lyophilization and advanced freeze-drying solutions for the life sciences and biopharmaceutical industries, today announced the appointment of Neil A. Goldman, CPA, as Chief Financial Officer.

Mr. Goldman is a veteran executive who brings a distinguished track record as CFO of both private equity-backed and public companies across the MedTech, advanced manufacturing, and professional services industries. Throughout his career, he has consistently transformed mid-market and entrepreneur-led businesses into high-performing platforms through a combination of strategic M&A, operational discipline, rigorous execution, and strong financial leadership.

Most recently, Mr. Goldman served as CFO of Life Science Outsourcing, Inc., a national medical device contract manufacturer, where he implemented operational improvements and upgraded enterprise systems to scale the platform. Prior CFO roles include BioPorto A/S, a Copenhagen-listed in-vitro diagnostics company, Chembio Diagnostics, Inc. and Unwired Technology LLC, a high-tech manufacturer. Mr. Goldman began his career at Ernst & Young and holds a B.S. in Business from Miami University. At Millrock, Mr. Goldman will play a critical role in enhancing the company’s financial foundation, supporting strategic growth initiatives, and enabling continued expansion.

“We are thrilled to welcome Neil to the Millrock team,” said Tom Hochuli, Chief Executive Officer of Millrock Technology. “His depth of experience across both public and private environments, combined with a proven ability to scale businesses and drive value creation, makes him an ideal fit for this next phase of growth. Neil’s leadership will be instrumental as we continue to build a world-class organization.”

“I am excited to join Millrock Technology at such a pivotal time for the company and the lyophilization market,” said Mr. Goldman. “Millrock has a strong reputation for innovation, service, and quality, and I look forward to partnering with the entire team to accelerate our strategic roadmap.”

About Millrock Technology

Millrock Technology Inc. is an innovator of freeze-drying (lyophilization) instrumentation and process development solutions for the pharmaceutical, biotech, and diagnostics industries. Millrock specializes in laboratory, pilot, and production-scale lyophilizers with advanced process control technologies that optimize efficiency, compliance, and scalability. To learn more, please visit www.millrocktech.com.

About Artemis

Headquartered in Boston, MA, Artemis is a specialized private equity firm focused on partnering with differentiated Industrial Tech companies, whose people and products enable a healthier, safer, more connected, and productive world. For more information on Artemis, please visit www.artemislp.com.

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