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Leni Launches Industry-First Universal Data Model for Multifamily Real Estate

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2 years ago

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Leni Launches Universal Data Model (UDM): A Groundbreaking Milestone for Multifamily Real Estate Data Integration

NEW YORK, Dec. 6, 2024 /PRNewswire/ — Leni, the leading AI-powered decision-support platform for real estate, is proud to unveil its Universal Data Model (UDM)—a revolutionary innovation redefining data integration and intelligence in the multifamily real estate industry. Developed over three years of intensive R&D by an exceptional team including alumni from MIT, Greystar, EY and X (formerly Twitter), along with PhD and Master’s graduates from Nobel Laureate Geoffrey Hinton’s Vector Institute, the UDM represents a pivotal moment in real estate technology. Leni’s position as an official partner of all the leading Property Management Systems (PMS) further underscores this achievement.

“The multifamily real estate industry has always struggled with siloed data across platforms that don’t communicate, creating inefficiencies and lost opportunities,” said Arunabh Dastidar, CEO and Co-Founder of Leni. “The Universal Data Model is a landmark advancement that changes this paradigm. It acts as a polyglot, translating the languages of various PMS systems into a unified schema—finally empowering professionals to harness the true potential of their data.”

“The Universal Data Model is a testament to our commitment to solving complex data challenges in real estate. By creating a standardized framework that speaks the language of every major PMS system, we’re not just organizing data—we’re unlocking its potential to drive smarter decisions,” said Jonathan Gerstein, Data and Analytics Lead at Leni and MIT alumnus, formerly leading Business Intelligence at Olive Tree. “This innovation represents a fundamental shift in how the industry can leverage its data assets.”

A New Era for Multifamily Professionals

For today’s multifamily professionals, the UDM is more than a technical solution—it’s a gateway to a smarter, more efficient way of investing and managing real estate portfolios. Here’s what this means for you and your organization:

Clarity Amid Complexity: No more wrestling with disparate data systems. The UDM unifies your portfolio data, enabling transparency and operational alignment.Confidence in Decision-Making: Access real-time insights tailored to your specific goals, helping you act decisively in a dynamic market.Enhanced Collaboration: Empower teams, partners, and stakeholders with accurate, actionable information that fosters trust and strategic alignment.Seamless Growth: Scale your portfolio without the headache of fragmented systems, knowing the UDM has already set the foundation for success.

This isn’t just a step forward—it’s a leap into a new world of possibilities.

Redefining Data Integration in Multifamily

The UDM is built to address challenges at every level of multifamily property management, with key features including:

Granular Data Storage: Data down to the unit level, enabling detailed analysis and reporting.Interoperability Across PMS Platforms: A standardized framework that integrates seamlessly with all major PMS systems, representing 300,000 units on the Leni platform.Real-Time Insights: Leverage AI-driven analytics to predict trends, optimize operations, and elevate portfolio performance.

Real-World Applications: Unlocking Potential

The UDM opens doors to innovative solutions, making it possible to:

Align Teams with Actionable Reporting: LPs and GPs can gain a unified view of portfolio performance, eliminating data blind spots and enhancing transparency.Supercharge Operational Efficiency: Operators can use ML models to identify inefficiencies, forecast maintenance needs, and reduce costs.Achieve Smarter Pricing: Benchmark unit-level pricing with real-time competitor insights for optimized revenue strategies.Accelerate Portfolio Onboarding: Consolidate data from newly acquired properties into a single schema, simplifying integrations and reducing time-to-value.

Talking about Leni’s impact on the organization’s operations, George Harabedian, Director at The GSH Group, said, “We rely on multiple management companies and systems to manage our portfolio, and Leni has been instrumental in bringing all the data together in one easy-to-access place. It didn’t take long for us to see the difference – having our financial reports ready without the hassle of manual consolidation has made such a positive impact. Plus, the insights from Leni’s reports give us a clear picture of our portfolio, making it easier to spot any gaps and make smart decisions quickly.”

A Milestone in Real Estate Technology

The Universal Data Model isn’t just another data schema—it’s a patent-pending, transformative technological breakthrough in multifamily real estate data architecture. Built on a sophisticated Entity-Relationship model with advanced normalization principles, the UDM implements a hierarchical structure that maps complex property relationships while maintaining referential integrity across disparate systems. Its polymorphic data adapters can process and normalize inputs from various PMS APIs, converting proprietary formats into a standardized JSON-based schema with built-in validation. The model’s distributed architecture ensures horizontal scalability, while its event-sourcing pattern maintains a complete audit trail of all data transformations. With support for both ACID-compliant transactions and eventual consistency models, the UDM bridges decades of technological fragmentation, providing a robust GraphQL API layer that enables real-time data synchronization and advanced querying capabilities. Through this sophisticated technical framework, property owners and operators can now leverage machine learning models and predictive analytics to make data-driven decisions with unprecedented precision and reliability.

“Our Universal Data Model represents a paradigm shift in how real estate data is structured and utilized. We’ve created a sophisticated yet flexible framework that adapts to the diverse needs of the industry while maintaining data integrity and accessibility,” said Shruti Jain, Product Lead at Leni and former Manager at EY. “This innovation enables seamless integration across platforms, empowering real estate professionals to make informed decisions confidently.”

About Leni

Leni is an AI-powered decision-support platform dedicated to empowering real estate portfolio owners and operators with advanced analytics, streamlined reporting, and seamless data integration. As a SOC2-compliant platform with 300,000 units and partnerships with all major PMS providers, Leni continues to set the standard for data-driven performance in multifamily real estate.

For more information, visit: www.leni.co

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SOURCE Leni

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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5 hours ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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5 hours ago

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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6 hours ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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