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Sports Technology Market to grow by USD 37.85 Billion (2024-2028), driven by the rise in sports tech events, Report highlights market evolution powered by AI – Technavio

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NEW YORK, Dec. 9, 2024 /PRNewswire/ — Report on how AI is driving market transformation – The global sports technology market size is estimated to grow by USD 37.85 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  23.96%  during the forecast period. Rising number of sports technology events is driving market growth, with a trend towards increasing incorporation of smart stadiums and venue technologies. However, increasing number of fatalities in hard adventure sports activities  poses a challenge. Key market players include Active Network LLC, Agile Sports Technologies Inc., Athlete Intelligence, CAM Solutions Ltd., Catapult Group International Ltd., Chetu Inc., Cisco Systems Inc., Epicor Software Corp., Garmin Ltd., International Business Machines Corp., Jonas Club Software, Kinexon GmbH, Orreco, PlaySight Interactive Ltd., Salesforce Inc., Samsung Electronics Co. Ltd., SAP SE, SPay Inc., Sportradar Group AG, Upper Hand Inc.,Stats Perform group of companies, Apple, Inc.; ChyronHego Corp.; HCL Technologies Ltd.; Infosys Ltd.; Modern Times Group MTG; Oracle; Panasonic Corporation.; Sony Corporation; Stats LLC; Telefonaktiebolaget LM Ericsson; Amazon Web Services Inc.; DELTATRE; Ernst & Young Global Limited; Genius Sports Group; Microsoft Corporation; SAS Institute Inc.; Sportradar AG; Synergy Sports; CBS Sports Digital; Draft Kings, Inc; Dream 11 (Sporta Technologies Pvt. Ltd.); Dream Sports Group; FanDuel Group.

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View Free Sample PDF

Sports Technology Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 23.96%

Market growth 2024-2028

USD 37.85 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

23.56

Regional analysis

Europe, North America, APAC, South America, and Middle East and Africa

Performing market contribution

Europe at 37%

Key countries

US; China; Germany; France; Italy; Canada; Mexico; UK; Spain; India; Japan; South Korea; Brazil; Argentina; UAE; Saudi Arabia; and South Africa.

Key companies profiled

Active Network LLC, Agile Sports Technologies Inc., Athlete Intelligence, CAM Solutions Ltd., Catapult Group International Ltd., Chetu Inc., Cisco Systems Inc., Epicor Software Corp., Garmin Ltd., International Business Machines Corp., Jonas Club Software, Kinexon GmbH, Orreco, PlaySight Interactive Ltd., Salesforce Inc., Samsung Electronics Co. Ltd., SAP SE, SPay Inc., Sportradar Group AG, Upper Hand Inc., and Stats Perform group of companies, Apple, Inc.; ChyronHego Corp.; HCL Technologies Ltd.; Infosys Ltd.; Modern Times Group MTG; Oracle; Panasonic Corporation.; Sony Corporation; Stats LLC; Telefonaktiebolaget LM Ericsson; Amazon Web Services Inc.; DELTATRE; Ernst & Young Global Limited; Genius Sports Group; Microsoft Corporation; SAS Institute Inc.; Sportradar AG; Synergy Sports; CBS Sports Digital; Draft Kings, Inc; Dream 11 (Sporta Technologies Pvt. Ltd.); Dream Sports Group; FanDuel Group

Market Driver

The sports technology market is experiencing significant growth, driven by the integration of advanced technologies into sports arenas. Fans now demand and interactive experiences, leading to the adoption of innovations like smart lighting, connected seating, and digital signage. Key technologies include on-field and off-field analytics, Opta Vision, AI, ML, and data analysis, enhancing athletic performance and team analysis. Additionally, VR, Unreal Engine, wearable tech, and high-density Wi-Fi are transforming outdoor sports like football, rugby, and tennis, as well as indoor activities such as badminton, chess, swimming, and esports. 

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 Market Challenges

The sports technology market encompasses various advanced technologies, including stadiums equipped with high-density Wi-Fi, digital signage, and location-based services. Esports technology, Virtual Reality (VR), Unreal Engine, and hardware-software integrations are transforming fan engagement and virtual entertainment. Wearable technology, sports analytics, player and team performance analysis, health assessment, and data interpretation are crucial for athlete optimization. Artificial intelligence, Opta services, and data analytics platforms facilitate smart stadium management, football clubs, and cricket operations. Integrated security systems ensure audience safety and entertainment activities.

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Segment Overview 

This sports technology market report extensively covers market segmentation by  

End-user 1.1 Sports association1.2 Clubs1.3 leaguesTechnology 2.1 Artificial intelligence/machine learning2.2 Internet of Things (IoT)2.3 Augmented reality/virtual realityGeography 3.1 Europe3.2 North America3.3 APAC3.4 South America3.5 Middle East and AfricaTypeSports

1.1 Sports association-  The global sports technology market is experiencing significant growth, driven by the adoption of advanced technologies such as Artificial Intelligence (AI) and Machine Learning (ML) in various sports domains. Sports associations are leveraging AI and ML for data analysis in soccer, cricket, rugby, tennis, golf, badminton, chess, swimming, and other indoor and outdoor sports activities. AI-powered on-field and off-field analytics from Opta Vision and similar solutions enable coaches to make informed decisions and improve athletic performance. Wearable devices, including smartwatches and fitness trackers, are transforming the way fans monitor their favorite players’ statistics in real-time. Esports and virtual entertainment are attracting massive audiences, with streaming platforms and digital fan-engagement platforms providing experiences. Ticket management, Wi-Fi networks, food ordering, smart lighting, and integrated security systems are essential components of modern sports infrastructure. The English Football League and other sports clubs are investing in these technologies to enhance fan experiences and boost revenue. The integration of AI, ML, data analysis, and smart cameras in sports technology is revolutionizing the industry and setting new standards for innovation.

Download a Sample of our comprehensive report today to discover how AI-driven innovations are reshaping competitive dynamics

Research Analysis

The Sports Technology Market is experiencing significant growth, driven by advancements in Esports technology, High-density Wi-Fi, Location-based services, Digital signage, and Wearable technology. These innovations enhance the fan experience at Stadiums and Arenas/stadiums, transforming Sports events into immersive, interactive experiences. Unreal Engine and Virtual Reality (VR) technologies bring Esports and Indoor sports activities to life, providing Athletic performance analysis through Data analytics and Opta services. Artificial Intelligence (AI) and Wearable devices are revolutionizing the way we monitor and improve Athletic performance in sports such as Badminton, Chess, Swimming, Tennis, Golf, and more. The integration of these technologies is fueling the Digital transformation of the Sports industry, offering new opportunities for Entertainment activities and Games.

Market Research Overview

The Sports Technology Market encompasses various innovative technologies designed to enhance athletic performance and fan experience. Esports (sports) and tech (technology) convergence is driving significant growth in this sector. Technologies such as Virtual Reality (VR), Augmented Reality (AR), and Artificial Intelligence (AI) are transforming the way sports are played and consumed. Wearable technology, including smartwatches and fitness trackers, are popular tools for athletes to monitor their performance and health metrics. Digital signage and analytics are used by teams and leagues to engage fans and optimize stadium operations. Sports technology companies are also leveraging data and analytics to provide personalized training programs and fan experiences. The market is expected to continue growing as technology continues to revolutionize the sports industry.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userSports AssociationClubsLeaguesTechnologyArtificial Intelligence/machine LearningInternet Of Things (IoT)Augmented Reality/virtual RealityGeographyEuropeNorth AmericaAPACSouth AmericaMiddle East And AfricaTypeSports

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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JAMS Launches AI for Enterprise Job Scheduling: JAX and JAMS MCP, on the Model You Choose

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A new AI agent and an open-standard connector let IT teams query, diagnose, and manage automation in plain language, on the model they choose, with operational data staying inside their own network

LONDON, July 24, 2026 /PRNewswire/ — JAMS Software, an orchestration solution for scheduled and event-driven automation, today announced the general availability of two AI capabilities for enterprise job scheduling: JAX, an AI agent built into the JAMS Web Client, and JAMS MCP, a connector built on the open Model Context Protocol standard that brings JAMS into external AI coding tools. Both capabilities ship at no additional cost as part of JAMS Web.

Automation environments grow faster than the teams that run them. Jobs multiply across SQL Server, Azure Data Factory, Airflow, SAP, JDE, and Banner, and when one fails, finding the root cause often means searching several consoles at once, frequently outside business hours. At the same time, IT leaders carry pressure to adopt AI while staying accountable for where operational data goes. JAX and JAMS MCP close both gaps together.

Full details on how JAX and JAMS MCP work, including the control model behind every action, are available at jamsscheduler.com/product/ai.

JAX is an AI agent that runs inside the JAMS Web Client. It finds jobs, troubleshoots failures, and answers how-to questions in plain language, with each response grounded in the JAMS user guide and checked against a built-in glossary. JAX acts only when a user asks it to. Reads flow freely, and every write action pauses for the user’s explicit approval before it runs. JAX does not learn between sessions, and conversations are not retained on the server.

JAMS MCP is a connector, built on the open Model Context Protocol standard, that brings JAMS into the AI tools engineering teams already use, including Cursor, VS Code with Copilot, Claude Code, Claude Desktop, and Codex. Users query jobs, investigate failures, and manage runs in plain language without leaving their tool.

Both capabilities run inside the customer’s own network and act as the signed-in user, with that user’s exact JAMS permissions. There is no elevated AI account: whatever a user cannot do in the JAMS interface, JAX and JAMS MCP cannot do on that user’s behalf. Every JAX and MCP operation is recorded in its own dedicated log, and changes made through the JAMS API land in the JAMS audit trail like any other change. Customers choose their own AI model, whether a commercial provider such as OpenAI or Anthropic or a model running entirely on their own hardware, and JAMS never trains on customer data. In the current release, neither feature edits or deletes a job, folder, schedule, or agent definition. For teams that must keep operational data within a defined boundary, JAX runs on a local model entirely inside the customer’s own network, so nothing leaves at all.

“Adopting AI usually means giving something up, most often visibility into where your data goes,” said Pete Hegland, Chief Executive Officer of JAMS Software. “We built JAX and JAMS MCP so that trade does not have to happen. Every action runs as the signed-in user, every change waits for approval, and the model itself can run entirely inside your own network.”

“IT teams across the United Kingdom and EMEA tell us the same thing: they want the benefit of AI without losing sight of where their data goes,” said Greg McLaughlin, Account Executive for EMEA at JAMS Software. “JAX and JAMS MCP let them keep operational data inside their own network and still get answers in plain language. That combination is what makes this practical for the teams I work with.”

JAX and JAMS MCP are available now to all JAMS Web customers across the United Kingdom and EMEA, with no separate licence, SKU, or additional cost. AI-assisted creation of new jobs and workflows from a plain-language description is on the roadmap for a future release, gated by the same approvals and permissions as every other action.

Learn how JAX and JAMS MCP work at https://jamsscheduler.com/product/ai.

Fast facts

JAX is an AI agent built into the JAMS Web Client for job scheduling and workflow automation.JAMS MCP is a connector built on the open Model Context Protocol standard, for Cursor, VS Code with Copilot, Claude Code, Claude Desktop, and Codex.Both act as the signed-in user, with that user’s exact JAMS permissions, and there is no elevated AI account.Customers choose the AI model, including a local model that runs entirely inside their own network.JAMS never trains on customer data.Both are available now at no additional cost as part of JAMS Web.

About JAMS Software

Founded in 1987, JAMS Software is an orchestration solution that helps IT teams centralize, automate, and manage scheduled and event-driven jobs across complex, hybrid environments. Over 850 customers rely on JAMS to run their automated workloads. JAMS Software, LLC is headquartered at 108 Patriot Drive, Suite A, Middletown, DE 19709.

Media Contact
Bobby Schmidt, Vice President of Marketing
press@jamssoftware.com
800.261.4267

 

 

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View original content:https://www.prnewswire.co.uk/news-releases/jams-launches-ai-for-enterprise-job-scheduling-jax-and-jams-mcp-on-the-model-you-choose-302833908.html

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Video: CNPC offers green chemical answer

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BEIJING, July 24, 2026 /PRNewswire/ — A news report from chinadaily.com.cn:

Located on the edge of the Taklamakan Desert in Northwest China’s Xinjiang Uygur autonomous region, the Tarim 1.2 MTA Phase II Ethylene Project and its supporting green and low-carbon demonstration facility of PetroChina Dushanzi Petrochemical Company, a subsidiary of China National Petroleum Corporation, are offering a new example of China’s low-carbon industrial transformation.

Watch the video to discover how CNPC is exploring a cleaner and more circular future for the industry.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/video-cnpc-offers-green-chemical-answer-302834036.html

SOURCE chinadaily.com.cn

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Shanghai Electric showcases embodied intelligence robot matrix and AI-native smart factory solutions at WAIC 2026

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Featuring humanoid robots with 41 degrees of freedom, pipe‑inspection robots with ±1mm positioning accuracy, and 51 industrial‑grade AI agents

SHANGHAI, July 24, 2026 /PRNewswire/ — Operations in high-end equipment manufacturing often involve confined spaces, complex objects, and fine manipulation tasks that demand sustained and stable precision. At the recent 2026 World Artificial Intelligence Conference and High-Level Meeting on Global AI Governance (WAIC 2026), Shanghai Electric (SEHK: 02727, SSE: 601727) showcased its comprehensive portfolio of embodied intelligence solutions tailored to a range of industrial scenarios.

Themed “AI for All: Smart Squad, Shining Without Limits,” Shanghai Electric highlighted its capabilities across embodied AI robots, robot core components, and AI-native smart factory solutions, demonstrating end-to-end capabilities spanning complete robot systems, critical parts, industrial software, and smart factory architecture.

“The true value of embodied intelligence lies in understanding real industrial tasks: combining the strength, precision, and stability of machines with human experience and judgment to drive a genuine paradigm of ‘machine-assisted, human-machine collaboration,'” said Wang Chunlei, deputy general manager of the Robotics Business Unit at Shanghai Electric Automation Group.

Shanghai Electric’s robotics portfolio covers five key industrial scenarios: connector insertion, electrical operations, flexible sorting, intelligent assembly, and pipe processing. Highlights include:

“SUYUAN” bipedal humanoid robot: With 41 degrees of freedom for enhanced mobility, it is equipped with a multimodal visual sensing system on the head and torso, along with a dual-battery hot-swap system. It is well-suited for inspection, material handling, and assembly tasks.”TUOYUAN” industrial wheeled humanoid robot: Powered by an embodied intelligence foundation model and force-position hybrid control, it is capable of multi-spec connector insertion, material sorting, and loading/unloading of automotive sheet metal parts.”Mermaid” bionic wheeled humanoid robot: Capable of autonomously identifying buttons, knobs, and air switches, it generates real-time operation paths.Autonomous pipe inner-wall chamfering robot: Designed for confined spaces, it can position and process thousands of hole edges with accuracy within 1 millimeter while transmitting data in real time.

Shanghai Electric also showcased its portfolio of core components ranging from power-output to end effectors. Among them, the planetary roller screw offers more than three times the load capacity of traditional ball screws, while the DexHand dexterous hand is designed to meet diverse gripping and manipulation requirements.

Shanghai Electric launched 51 AI models and agents under its “StarCloud Intelligent Manufacturing” series across three domains: R&D and design, production and manufacturing, and operations and maintenance—covering critical equipment processes such as process optimization and wind power facility maintenance.

These industrial agents are embedded in robotic decision-making systems and the operational logic of AI-native smart factories, transforming industrial expertise into digitized, reusable capabilities. They support production-line scheduling, quality inspection, and predictive maintenance, driving the evolution of manufacturing systems from experience-driven to data-driven operations.

Shanghai Electric also released the “AI-Native Smart Factory Technology White Paper,” proposing an active evolution architecture that enables real‑time, closed‑loop optimization of production data, giving the factory self‑perception, self‑decision, and self‑execution capabilities. Built on First Principles, the AI‑native smart factory vertically integrates process flows, industrial software, agents, and smart equipment to dismantle traditional hierarchies while horizontally bridging data silos. The architecture features three core layers: the AI factory brain as the “control center,” industrial agents and embodied robots as the “execution network,” and the physical twin as the “digital mirror.”

Leveraging its deep industrial expertise and comprehensive solution capabilities, Shanghai Electric will continue to drive the implementation of AI in industrial settings, tackle technical challenges facing embodied intelligence in complex scenarios, accelerate the large‑scale deployment of AI‑native smart factories, and deliver replicable solutions across diverse manufacturing environments.

SOURCE Shanghai Electric

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