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TECNO Joins Forces with University of Leeds and Dar Al-Hekma University to Enhance Skin Tone Representation for Saudi Arabia

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 TECNO is advancing its Universal Tone technology to better represent Saudi Arabia’s diverse skin tones, reinforcing its leadership in mobile imaging and commitment to inclusivity and innovation.

RIYADH, Saudi Arabia, Dec. 11, 2024 /PRNewswire/ — Innovative technology brand TECNO announced the partnership with the University of Leeds in the UK and Dar Al-Hekma University in Saudi Arabia to conduct research ensuring accurate representation of Saudi consumers in mobile imaging. This collaboration will further advance TECNO Universal Tone technology, solidifying its position as a leader in inclusive smartphone imaging and promoting skin tone diversity.

Unveiled in 2023, TECNO’s AI-powered Universal Tone technology is at the forefront of multi-skin tone mobile imaging innovation, authentically capturing the full spectrum of humanity’s diversity, with a particular focus on emerging markets. This latest collaboration aims to expand the skin tone database of Saudi Arabia consumers, enhancing the Universal Tone algorithm to ensure TECNO devices provide more inclusive and accurate representations of the diverse skin tones found in Saudi Arabia. The research supporting this technology will gradually expand to other Middle Eastern countries, ensuring broader and more accurate skin tone representation across the region.

Leading the research team is Professor Kaida Xiao, Technical Advisor of TECNO ColourScience of Skintone Image Technology and Professor in Colour and Imaging Science in the School of Design at the University of Leeds, supported by Professor Ahmed Nasseraldin, Assistant Professor at Dar Al-Hekma University, who brings invaluable expertise and regional insights into Saudi market.

Expanding the Skin Tone Database for Saudi Arabia and Beyond

The collaboration in Saudi Arabia centers on developing an extensive skin tone database tailored to Saudi consumers. By collecting and analyzing a broad spectrum of skin tones in the region, TECNO aims to build a local database that enhances color accuracy and authenticity in its imaging technology, refining Universal Tone technology to better represent and adapt to the diverse complexions unique to Saudi Arabia and the broader Middle East.

In addition to data collection, TECNO will develop new skin tone patches, adding to its existing global database of 268 patches. These updates will be specifically calibrated for the Saudi market, ensuring that TECNO’s devices accurately reflect the diverse local skin tones. TECNO will also work on fine-tuning its image processing algorithms to cater to the unique characteristics of Saudi skin tones, providing users with an even more authentic and precise mobile imaging experience.

Professor Kaida Xiao shared, “It’s a global priority for mobile imaging technologies to capture the diverse skin tones, especially in emerging markets like Saudi Arabia. We are excited to collaborate with TECNO to explore and better understand Saudi skin tones by developing a dedicated Saudi skin tone color card with over 30 new patches. This initiative ensures that Saudi and Middle Eastern consumers are authentically represented on their devices.”

Professor Ahmed Nasseraldin added, “Understanding the cultural nuances and skin tone representation preferences in Saudi Arabia is essential to the success of this project. The region’s skin tones, reflect its unique identity, and TECNO’s efforts to capture this are highly commendable.”

Saudi Arabia’s diverse range of skin tones, from pale and medium to olive and dark brown, embodies its vibrant cultural identity and reflects the broader diversity of the Middle Eastern region. Recognizing this, TECNO has positioned Saudi Arabia as the focal point of this research, leveraging its findings to drive innovations in inclusive imaging technology that benefit both Saudi consumers and the wider Middle Eastern market.

Driving Inclusivity and Diversity in Mobile Imaging through “Glocalization”

TECNO’s “Glocalization” strategy emphasizes adapting global technological innovations to meet regional needs. Since launching Universal Tone, TECNO has focused on partnering with top academic institutions to address diverse imaging requirements worldwide.

This marks TECNO’s second collaboration with the University of Leeds, following its initial partnership with the University of Leeds in 2023 to establish a global standard in inclusive imaging. TECNO has also worked with NTU Singapore to explore Southeast Asian aesthetic preferences.

TECNO’s efforts to emphasize the importance of more accurate and inclusive mobile imaging and to celebrate skin tone diversity were recently highlighted in its successful #ToneProud campaign, which launched in November. This campaign drew attention to Universal Tone’s extensive 268-skin tone patch color card – built on the industry’s largest and most accurate skin tone database. The ever-expanding database demonstrates TECNO’s dedication to users in emerging markets like Saudi Arabia, with the technology enabling users worldwide to embrace and celebrate their natural skin tone beauty.

“Refining Universal Tone technology for the Saudi market is a key step in our mission to set a global standard for inclusive imaging,” said Jack Guo, General Manager of TECNO. “Partnering with leading local institutions ensures that our advancements in technology are genuinely aligned with the needs of local consumers. TECNO is committed to continuing partnerships with universities around the world to deliver an inclusive and accurate mobile imaging experience that reflects the beauty of diversity.”

With its miracle mission of redefining the visual experience for 6.82 billion consumers[1] in the emerging market, Universal Tone reflects TECNO’s commitment to inclusivity and innovation, driven by the brand philosophy, “Stop At Nothing.” By continuously enhancing imaging technologies, TECNO is paving the way for a future where every individual, regardless of skin tone, feels authentically represented.

About TECNO

As a global innovative technology brand with operations in over 70 markets, TECNO has been committed to revolutionizing the digital experience in global emerging markets, relentlessly pushing for the perfect integration of contemporary, aesthetic design with the latest technologies and AI. TECNO offers a wide range of smartphones, smart wearables, laptops and tablets, smart gaming, HiOS operating systems and smart home products. Guided by its brand essence of “Stop At Nothing”, TECNO is committed to unlocking the newest technologies and AI-powered new experiences for forward-looking individuals, inspiring them to never stop pursuing their best selves and their best futures. For more information, please visit TECNO’s official site: www.tecno-mobile.com.

[1] Source: International Monetary Fund- World Economic Outlook (October 2024)

 

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SoftwareOne named a Leader in the 2026 Gartner® Magic Quadrant™ for SAM Managed Services

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October 26, 2026

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Empowering clients with proven SAM excellence

MILWAUKEE, Oct. 26, 2026 /PRNewswire/ — SoftwareOne (SIX: SWON), a leading global software and cloud solutions provider, today announced that it has been named a Leader in the 2026 Gartner® Magic Quadrant™ for SAM Managed Services for the seventh consecutive year.

SoftwareOne believes this recognition reflects its commitment to helping clients achieve measurable value from their cloud, software and AI investments as licensing models continue to shift.

Software asset management (SAM) gives organizations visibility and control over their on-premises IT, cloud and SaaS estates. SoftwareOne helps customers simplify these portfolios, improving financial control and managing licensing and audit risks, so they can direct resources towards business priorities and innovation.

“Seven consecutive years as a Leader matters to us because we believe that consistency is what our customers actually buy. The technology landscape continues to grow more complex as organizations navigate an ever-expanding mix of software licensing, cloud consumption, and AI-driven business models,” says Raphael Erb, CEO, SoftwareOne. “Our customers need a partner whose judgement holds up through all of it. We see this recognition as validation of the expertise, commitment, and customer focus that our teams bring to every engagement, every day.”

Gartner delivers actionable, objective insight to executives and their teams. Its expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s mission-critical priorities.

The Gartner Magic Quadrant evaluates vendors based on their Ability to Execute and Completeness of Vision. We are honored to be included among the recognized vendors in this important report. Learn more about the Magic Quadrant.

Helping clients unlock value from IT portfolios

SoftwareOne’s ITAM and FinOps portfolio brings together software asset management, FinOps and AI optimization, SaaS management, IT sustainability advisory and vendor management. These services help clients cut waste, manage audit risks and go into publisher negotiations, with a clear picture of what technology they use and what it all costs.

With global delivery at scale, SoftwareOne helps organizations optimize and simplify AI cloud and software investments across hybrid environments. AI-enabled automation powers licensing intelligence, compliance and cost control, so clients can reduce spend and make confident decisions about where to reinvest.

Positioned alongside SoftwareOne in the Magic Quadrantii as A Leader is Anglepoint, an independent company that is majority-owned by SoftwareOne. 

About the Gartner Magic Quadrant

The Gartner Magic Quadrant evaluates providers on Completeness of Vision and Ability to Execute. Leaders execute well against their current vision and are well positioned for tomorrow. SoftwareOne views its recognition as a reflection of the consistency of its SAM managed services and the work of its delivery teams.

Source

Gartner, Magic Quadrant for Software Asset Management Managed Services, By Yolanda Harris, Jaswant Kalay, and Rob Schafer. October 2026

Gartner disclaimers and trademarks

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark of Gartner, and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and are used herein with permission. All rights reserved.

About SoftwareOne

SoftwareOne is a global software and cloud solutions provider and distributor. With a presence in over 70 countries and a team of about 12,000 professionals, we combine global scale and local expertise to help partners and customers optimize costs, source, and procure, accelerate growth, and navigate complex IT environments with confidence. Leveraging deep capabilities in cloud, software, and data and AI, the company empowers organizations to modernize, innovate, and unlock the full value of their technology investments. Headquartered in Switzerland, SoftwareOne is listed on the SIX Swiss Exchange and Euronext Oslo Børs under the ticker symbol SWON. Visit us at www.softwareone.com

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TrueLoyal® Appoints Erica Thompson as Head of Loyalty

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October 26, 2026

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Longtime retail and loyalty expert will lead loyalty strategy and program services for TrueLoyal’s brand partners

SAN ANTONIO, Oct. 26, 2026 /PRNewswire/ — TrueLoyal®, the loyalty and advocacy platform for consumer brands, today announced the appointment of Erica Thompson as Head of Loyalty. Thompson will lead TrueLoyal’s loyalty strategy, customer retention architecture, and lifecycle engagement work as the company continues to help brands turn consumer loyalty into a dynamic growth engine.

TrueLoyal® names longtime retail and loyalty expert Erica Thompson as Head of Loyalty.

Thompson brings more than 20 years of leadership in customer relationship management (CRM), brand loyalty, and digital marketing strategy. Throughout her career, she has led data-driven loyalty programs and omnichannel customer experiences for leading consumer brands, including serving as a retail Chief Marketing Officer and as Senior Vice President at Stride Rite. She also advised retail clients as a consultant with loyalty agency Kobie Marketing, has advised brands through her firm, ACIRE Consulting Group, and held senior marketing roles at PetSmart, New York & Company, and HSN. Her background in behavioral analytics, tiered reward structures, and customer lifecycle engagement strengthens TrueLoyal’s ability to help brands design and run programs that perform.

“Brands have to earn loyalty through compelling, continuous experiences, and points and discounts alone won’t get them there,” said Jacek Materna, CEO of TrueLoyal. “Erica’s proven ability to build scalable loyalty engines and translate customer insights into genuine brand devotion makes her the perfect leader for our next chapter.”

“I’ve spent my career on the brand side of loyalty, and the programs I’m proudest of were the ones built around what customers actually cared about,” said Thompson. “That’s the work I want to keep doing. I’m here to roll up my sleeves with our brands, understand what their customers need, and help them build loyalty that’s worth something to both sides.”

At TrueLoyal, Thompson will lead the company’s enterprise loyalty frameworks, its Program Strategy and managed loyalty services, and cross-functional alignment across product and client strategy. Her appointment reflects TrueLoyal’s continued investment in loyalty expertise as the company grows with CPG and D2C hybrid brands.

About TrueLoyal

TrueLoyal® is a loyalty and advocacy platform that helps brands turn the customer experience into repeat purchases and long-term growth. Brands use Rewards to run their loyalty program and Fan Club™ to bring community and user-generated content together, all connected to the commerce systems they already use. TrueLoyal also offers services that range from Program Strategy to fully managed loyalty operations. Learn more at trueloyal.com.

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THE POWER HOUR™ LAUNCHED FROM TIKTOK HEADQUARTERS IN NEW YORK CITY WITH A BOLD MISSION: MOVE THE WORLD FOR ONE HOUR

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October 26, 2026

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The Power Play Impact Fund and The Power Hour™ Began a 365-Day Global Countdown to an October 2027 Guinness World Records Attempt Turning Movement Into Impact for the Next Generation

NEW YORK, Oct. 26, 2026 /PRNewswire/ — What could happen if, for one hour, the world moved together?

Recently in New York City, The Power Hour™ and Power Play Impact Fund officially launched an ambitious global movement built around a remarkably simple idea: invite people everywhere to dedicate one hour to physical movement and turn that collective action into meaningful impact for youth and communities.

The announcement was made during an exclusive gathering hosted at TikTok Headquarters in New York City on the opening day of Advertising Week New York, bringing together professional athletes, business leaders, Family Offices, health and wellness leaders, innovators, and changemakers.

October 5 was day one of a 365-day global countdown. In October 2027, The Power Hour™ will bring people across countries, communities, companies, and cultures together for 60 synchronized minutes of physical movement as part of an ambitious Guinness World Records attempt. Think walk, run, dance, yoga: move the way you want. It is being built as an inclusive global movement rather than a traditional fitness event. Participation in the global movement is FREE, removing one of the barriers to joining.

The Founder and Visionary behind The Power Hour™and Power Play Impact Fund is Angella Goran. A former professional cyclist and world-class multi-sport athlete, she has built a career spanning entrepreneurship, technology, financial innovation, sport, and social impact. Her experience as an athlete and her belief in the lifelong opportunities created through sport, wellness, and community became the foundation for The Power Hour™.

“I’ve always believed that one hour of collective action can become the starting point for something that lasts far longer,” said Goran. “When millions of people around the world move together for 60 minutes, we create more than a record. We create lasting impact for youth and communities across physical, mental, nutritional and financial wellness.”

The Power Hour™is excited to partner alongside some incredible athletes such as:

Jerome Williams, former NBA Player, founder of Shooting for PeaceAngela Ruggiero, 4x Olympic Medalist, Founder of Sports Innovation Lab & Women’s Sports Club (acquired by GENIUS in 2026)The Gasol Foundation, Founded by Pau Gasol (6x NBA All-Star, 2x NBA Championship Winner, 3x OLY and Chair of IOC Athletes’ Commission)Dr. Jen Welter (1st NFL Female Coach/Player, 2x Gold Medalist Team USA, Founder of Grrridiron Girls Foundation & “The Day in the Life Of” event series)

The vision is to harness technology, social platforms, connected fitness, and community activations to transform millions of individual actions into one extraordinary collective moment. But breaking a record isn’t the ultimate goal. Creating impact is.

At the heart of The Power Hour™ is the Power Play Impact Fund, created to help raise awareness and funding for youth and community initiatives across four interconnected areas of wellness: physical, mental, nutritional, and financial. The Power Hour™ believes that movement belongs to everyone. There is no qualifying time. No required sport. No expectation of athletic ability.

The Uptown Agency in Dallas has partnered with The Power Hour™ to provide support on communications and other projects.

Just move.
ONE WORLD. ONE HOUR. ONE MOVEMENT.
The countdown starts now.

ABOUT THE POWER HOUR™

The Power Hour™ is a global movement and social-impact initiative created to unite people through 60 minutes of physical movement. Through sport, technology, community and collective action, The Power Hour™ aims to connect individuals, athletes, businesses and communities around the world while creating meaningful impact for the next generation. The inaugural global event is planned for October 2027 and will pursue a Guinness World Records attempt through synchronized participation around the world. To learn more, please visit https://www.powerhour.world/.

ABOUT POWER PLAY IMPACT FUND

The Power Play Impact Fund is the impact engine behind The Power Hour™, supporting a mission focused on investing in and donating to youth and community initiatives for physical, mental, nutritional, and financial wellness. Through partnerships, charitable giving, fundraising, and The Power Hour™ global movement, the initiative seeks to direct attention and resources toward programs that create greater opportunity, well-being, and accessibility for youth and communities. The Power Play Impact Fund operates with LOHAS as its fiscal sponsor administrator.

ABOUT THE UPTOWN AGENCY

The Uptown Agency is an award-winning, full-service marketing and branding partner dedicated to engineering differentiation through creative excellence and data-driven strategy. Recognized as a leader in brand growth, the agency combines industry-leading expertise in brand strategy, creative development, digital marketing, web development, and PR to deliver bespoke solutions that activate audiences and drive measurable results. The Uptown Agency is a true extension of client teams, prioritizing deep business understanding over templated approaches. Their work spans strategic brand overhauls, custom-coded web experiences, and high-impact campaigns that blend cultural relevance with technical precision. Explore their work at www.theuptownagency.com.

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