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9 in 10 Gen Z and Millennials Impulse Buy on Social Media, GoDaddy Survey Reveals

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Where consumers shop sees stark generational divide across social platforms

TEMPE, Ariz., Dec. 12, 2024 /PRNewswire/ — New survey data by GoDaddy (NYSE: GDDY) found consumers are shopping on social media often, but maybe not the platforms you’d expect.

More than 1 in 5 of the 1,500 U.S. consumers surveyed in September make purchases on social media platforms at least weekly, and the top platform was… Facebook, with Millennials leading the charge(s).

There are generational differences in where people shop
Millennials are most likely to shop on Facebook than any other generation, with Gen X and Boomers seeming as interested in the platform as Gen Z. When asked if they purchased from Facebook in the last three months:

Gen Z – 31% said yesMillennials – 52% said yesGen X and Boomers – 35% said yes

Gen Z is most likely to shop on TikTok. When asked if they purchased from TikTok in the last three months:

Gen Z – 52% said yesMillennials – 37% said yesGen X and Boomers – 12% said yes

Instagram was Gen Z and Millennials’ second most used platform for purchases made on a social platform in the last three months:

Gen Z – 44% made a purchaseMillennials – 39% made a purchaseGen X and Boomers – 12% made a purchase

Younger consumers are shopping often and impulsively

Only 1 in 10 Gen Z (9%) and Millennials (12%) say their purchases on social media are planned ahead of timeMore than half of Gen Z (62%) and Millennials (56%) make purchases on social media platforms at least monthly, while 1 in 5 (21%) Gen Z and Millennials make several purchases a week on social media platforms

Gen Z and Millennials are spending in similar ways

The majority of Gen Z (80%) and Millennials (79%) have made purchases on social media, compared to just half of Gen X and Boomers (51%)Among those who have made purchases on social media, the top three categories were fashion and clothing (37%), food (22%), and electronics (10%)Gen Z (44%) and Millennials (38%) said they would not spend more than $50 on items purchased via social media

Legitimacy and shipping concerns can stop a purchase

Uncertainty about the legitimacy of a business is the primary barrier to purchasing items from social media, cited by nearly half (47%) of consumers across all generationsShipping issues were a big cause of concern for nearly half Gen Z (46%) and Millennials (47%), citing that high shipping costs or long shipping waits would deter them from buying

“Consumers are actively shopping on social platforms in ways that may surprise small business owners,” said GoDaddy Trends Expert Amy Jennette. “Small businesses that have convenient, shoppable posts directly within a social platform will be a step ahead of the competition. Entrepreneurs need more than a social profile, otherwise they’re leaving money on the table.”

When considering the social platforms small businesses should prioritize, most Millennials (67%) feel strongly that small businesses should maintain a presence on Facebook compared to other generations, which aligns with their shopping habits. 

The table below outlines which social platforms each age group expects a small business to be present. (For example, 61% of Gen Z consumers expect businesses to be on Instagram.) 

Social Media Platform  

Gen Z  

Millennials   

Gen X and Boomers

Facebook  

49 %

67 %

47 %

Instagram  

61 %

49 %

19 %

TikTok  

48 %

30 %

13 %

Snapchat  

24 %

14 %

5 %

X  

22 %

19 %

8 %

Threads  

7 %

7 %

4 %

Do not expect a small business to have an online presence  

5 %

6 %

17 %

E-commerce small businesses should take note of which social platforms their target audiences are shopping on and update their business’ social media profiles to provide convenient shopping experiences for consumers.

GoDaddy helps entrepreneurs sell their products across social media platforms from one central GoDaddy Dashboard. Small businesses with an online store can quickly sync their product catalog and create direct checkout listings, so social media users buy directly through the social platform to help convert the sale.

To learn more about GoDaddy and its products, visit www.GoDaddy.com.

About GoDaddy
GoDaddy helps millions of entrepreneurs globally start and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services, and accept payments. GoDaddy Airo™, the company’s AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy’s expert guides are available 24/7 to provide assistance. To learn more about the company, visit www.GoDaddy.com.

Source: GoDaddy Inc.

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SOURCE GoDaddy Inc.

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HelloNation Article Explains Deferred Maintenance, Featuring Commercial Property Management Expert Courtenay Brack

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The article explains why addressing repairs early helps commercial property owners reduce long-term costs and protect property value.

CHARLESTON, S.C., Nov. 2, 2026 /PRNewswire/ — What happens when commercial property owners delay needed repairs? HelloNation answers that question in an article featuring insights from Commercial Property Management Expert Courtenay Brack of Charleston Green Commercial, LLC in Charleston, South Carolina.

The article explains that postponing repairs may appear to reduce expenses in the short term, but deferred maintenance often results in substantially higher costs over time. According to the HelloNation article, delaying repairs can lead to larger construction projects, operational disruptions, and declining property value that consistent upkeep could have avoided.

Commercial buildings depend on numerous systems that are designed to perform reliably for decades when properly maintained. The article notes that roofs, HVAC systems, parking lots, plumbing infrastructure, elevators, and exterior finishes all require routine inspections and scheduled servicing. Small maintenance issues rarely remain isolated when they are left unresolved. Instead, they often spread to surrounding building components, increasing both the complexity and the cost of future repairs.

The HelloNation article highlights roof leaks as one example of how deferred maintenance can escalate. A small leak may initially appear insignificant, but over time it can damage insulation, ceilings, electrical systems, and tenant improvements. Likewise, aging HVAC components that could have been repaired during routine service may eventually fail completely, requiring costly system replacements instead of relatively inexpensive repairs. The article explains that these situations demonstrate why preventive maintenance consistently provides greater value than emergency response.

Commercial Property Management Expert Courtenay Brack’s featured insights also highlight how maintenance affects tenant satisfaction. Businesses rely on safe, comfortable, and dependable spaces to serve customers and operate efficiently. The article explains that recurring equipment failures, poor climate control, water intrusion, or deteriorating common areas can affect tenant confidence and increase the likelihood of lease turnover. Stable occupancy supports reliable income and helps owners avoid the additional costs of vacant space.

Emergency repairs often involve expenses beyond the construction work itself. According to the article, after-hours labor, expedited material delivery, temporary tenant accommodations, and interruptions to business operations all contribute to higher overall costs. The article explains that planning routine maintenance helps commercial property owners avoid many of these unexpected financial burdens while allowing repairs to be completed under more favorable conditions.

The article also discusses the importance of life cycle planning for long-term property performance. Every major building component has an expected service life, and regular condition assessments help owners forecast future replacement needs. Developing reserve funding and budgeting for improvements before systems fail allows owners to spread capital expenses over time instead of responding to emergencies that require immediate funding.

Commercial Property Management Expert Courtenay Brack’s featured article further explains that professional property managers support owners by coordinating inspections, documenting building conditions, prioritizing repairs, and recommending maintenance schedules based on observed performance. This proactive approach gives owners better information for decision-making while helping preserve building systems and manage operating costs more effectively.

The article concludes that building condition also influences insurance considerations, financing opportunities, and marketability. Buyers and lenders often review maintenance history before closing, and well-maintained properties generally perform better operationally with fewer unexpected capital expenses. The article explains that consistent maintenance protects investments by supporting tenant satisfaction, preserving property value, and reducing long-term financial uncertainty for commercial property owners.

Why Delaying Commercial Property Repairs Costs More features insights from Courtenay Brack, a commercial property management expert in Charleston, South Carolina, in HelloNation.

About HelloNation

HelloNation is America’s Good News Network, a premier media platform built on the idea that good news travels faster when real people tell real stories. Through its community-focused publications and innovative “edvertising” approach, HelloNation delivers content that informs, inspires, and spotlights the leaders making a meaningful impact in their communities.

www.hellonation.com

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SOURCE HelloNation

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Drone Nerds Expands Drone Detection Portfolio Through AirSight Partnership

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AirGuard software and compatible detection systems support airspace awareness for public safety agencies, critical infrastructure operators, and enterprise security teams

FORT LAUDERDALE, Fla., Nov. 2, 2026 /PRNewswire/ — XTI Aerospace, Inc. (Nasdaq: XTIA) (“XTI Aerospace,” “XTI,” or the “Company”), an aerospace and advanced technology platform and parent company of Drone Nerds, LLC (“Drone Nerds”), a drone solutions platform serving commercial, enterprise, and government customers, today announced a partnership with AirSight, a drone detection and airspace security software solutions provider, to expand Drone Nerds’ drone detection offerings within its enterprise solutions portfolio.

The partnership broadens the options available to customers seeking greater visibility into drone activity around their facilities and operations. AirSight’s solutions combine compatible detection systems with its AirGuard software platform. Intended applications include law enforcement, critical infrastructure, correctional facilities, higher education campuses, and sports and entertainment venues.

AirGuard brings data from compatible detection sensors into a unified interface, providing security teams with real-time alerts and information to assess detected drone activity. Solutions can be configured for individual facilities, campuses, or multiple locations based on customer requirements.

“AirSight strengthens our drone detection portfolio and enhances our ability to serve the security needs of enterprise and government organizations,” said Jeremy Schneiderman, Interim CEO of XTI Aerospace. “This partnership supports our growth strategy by opening doors to new customers and broadening our role across drone operations and airspace security.”

Expanding Security Awareness into the Airspace

AirSight’s approach allows organizations to add drone detection capabilities alongside their existing security infrastructure. Its hardware-agnostic AirGuard platform integrates compatible detection technologies and can support connections with existing security and command systems, subject to technical compatibility.

The partnership will focus on helping customers evaluate their airspace monitoring needs and identify appropriate solutions, including:

Drone Detection and Alerts: Detection of drone activity within system coverage, with real-time notifications to designated security personnel.

Centralized Monitoring: A unified software interface that brings together information from compatible detection sensors.

Scalable Configurations: Solutions tailored to individual sites or multiple locations, with the ability to expand as requirements evolve.

Integration Support: Evaluation of compatible connections with existing security systems to incorporate drone detection information into operational workflows.

Available information and detection performance depend on the selected sensors, drone characteristics, site conditions, and system configuration.

“Drone detection gives security teams an additional layer of awareness beyond their ground-based perimeter,” said Robert Tabbara, CEO and Founder of AirSight. “Working with Drone Nerds allows us to introduce these capabilities to more enterprise and public safety organizations and help them evaluate solutions suited to their facilities, existing systems, and operational priorities.”

Availability

Customers can contact Drone Nerds’ enterprise team to discuss AirSight drone detection solutions, available configurations, and pricing. Drone Nerds’ team will work with AirSight specialists to evaluate customer requirements and discuss deployment options.

For more information, visit enterprise.dronenerds.com.

About XTI Aerospace, Inc.

XTI Aerospace, Inc. (“XTI”) (Nasdaq: XTIA) is focused on building a leading platform for commercial and government drone adoption in the growing unmanned aircraft systems (“UAS”) industry. Through its subsidiary, Drone Nerds, LLC, XTI supports enterprise and government customers in sectors including public safety, agriculture, construction, and energy across the drone program lifecycle, from hardware sourcing and deployment to training, service, repair, and the proprietary Always Flying™ program. Its established U.S. customer base and reputation as a trusted solutions provider position the company as a go-to-market partner for drone manufacturers and software developers seeking to scale in the domestic market.

For more information about XTI, please visit xtiaerospace.com and follow XTI on LinkedIn, Instagram, X, and YouTube.

About Drone Nerds

Drone Nerds, LLC, a subsidiary of XTI Aerospace, Inc. (Nasdaq: XTIA), provides comprehensive drone solutions for enterprise, private and recreational needs. Established in 2014, Drone Nerds focuses on helping customers deploy the right UAS solutions for their unique operational requirements. Through its proprietary Always Flying™ program, Drone Nerds focuses on delivering enhanced reliability and assurance for enterprise implementations across industry verticals, including public safety, government, agriculture, construction, insurance, energy, inspection, and more.

For more information, visit enterprise.dronenerds.com.

About AirSight

AirSight provides drone detection and airspace security software solutions. Its AirGuard platform integrates data from compatible detection sensors to provide real-time alerts and visibility into drone activity. Depending on sensor configuration and available data, the platform can provide drone and pilot location information to help security teams assess activity and inform their response.

For more information, visit airsight.com.

Contacts:

General inquiries:
Email: contact@xtiaerospace.com
Web: https://xtiaerospace.com/contact

Investor Relations:
IR@xtiaerospace.com

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SOURCE XTI Aerospace, Inc.

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The Inner Circle acknowledges Andrea E. Neal as a Pinnacle Professional Member Inner Circle of Excellence

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TITUSVILLE, Fla., Nov. 2, 2026 /PRNewswire/ — Prominently featured in The Inner Circle, Andrea E. Neal is acknowledged as a Pinnacle Professional Member Inner Circle of Excellence for her contributions to Reading Education and Literacy Development.

Andrea E. Neal has dedicated her career to helping students overcome reading challenges and achieve academic success through individualized instruction and evidence based literacy interventions. As an intensive reading teacher at Einstein Academy in Cocoa, Florida, she is recognized for her commitment to supporting students with dyslexia, learning disabilities, and other educational needs through targeted reading instruction that builds confidence and long term success.

Since joining Einstein Academy in 2020 and serving as an intensive reading teacher since 2022, Ms. Neal has provided specialized support for students with Individualized Education Programs and 504 plans. Her expertise includes intensive reading instruction, dyslexia support, phonics development, word decoding, and therapeutic literacy interventions designed to meet the unique needs of each student.

Certified in the Lindamood Phoneme Sequencing Program for Reading, Spelling and Speech, Ms. Neal utilizes evidence based strategies and manipulative based activities to strengthen phonemic awareness, decoding skills, and reading comprehension. Through small group instruction, she helps students deepen their understanding of language by exploring idioms, vocabulary, and contextual reading strategies.

Ms. Neal earned a Bachelor of Fine Arts in Fine and Studio Arts from Linfield University in 2000. She also completed the New World of Work externship program for teachers and paraprofessionals, further enhancing her ability to support student growth and development.

Among her most rewarding accomplishments is helping students achieve significant literacy gains. One notable success involved guiding a ninth grade student from a fourth grade reading level to grade level proficiency while fostering a genuine love of reading. Her dedication has helped countless students overcome barriers and develop the skills necessary for academic achievement.

Beyond the classroom, Ms. Neal remains active in volunteer service through tutoring, soup kitchens, Habitat for Humanity International, and church Bible conferences. She is also honored to have been recognized by Marquis Who’s Who Top Educators for her dedication, achievements, and leadership in reading education.

Ms. Neal credits much of her success to the support of her husband, Troy Neal, and the inspiration she draws from her daughter on the autism spectrum. Their experiences have strengthened her commitment to helping students with diverse learning needs reach their full potential.

Looking ahead, she hopes to expand her impact through programs with increased funding and resources that will allow more students to receive the specialized literacy support they need. Guided by a philosophy centered on individualized instruction and student success, Ms. Neal remains dedicated to helping every learner overcome reading obstacles and thrive academically.

Contact: Katherine Green, 516-825-5634, editorialteam@continentalwhoswho.com

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SOURCE The Inner Circle

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