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Online Survey Software Market, 29% of Growth to Originate from North America, Technavio

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NEW YORK, Dec. 13, 2024 /PRNewswire/ — The global online survey software market size is estimated to grow by USD 5.57 billion from 2024 to 2028, according to Technavio. The market is estimated to grow at a CAGR of about 13.21% during the forecast period.

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Report Attribute

Details

Base Year

2023

Forecast period

2024-2028

Historic Data for

2018 – 2022

Segments Covered

End-user (Retail, Financial services, Healthcare, Manufacturing, and Others), Application (SMEs and Large enterprises), and Geography (North America, Europe, APAC, South America, and Middle East and Africa) 

Key Companies
Covered

Alchemer LLC, Checkbox Survey Inc., IdWeb Srl, LimeSurvey GmbH, Medallia Inc., Methods Group LLC, NICEREPLY, Outside Software Inc., Qualtrics LLC, QuestionPro Inc., SAP SE, SmartSurvey Ltd., SoGoSurvey LLC, Survey Monkey Inc., Survey Planet LLC, Toluna Group, TYPEFORM SL, WorkTango Inc., WorldAPP Inc., and Zoho Corp. Pvt. Ltd, Birdeye Inc, Campaign Monitor by Marigold, Cisco Systems, Inc, Dobility, Inc. 

Regions Covered

North America, Europe, APAC, South America, and Middle East and Africa

Region Outlook

North AmericaEuropeAsiaRest of World

1. North America – North America is estimated to contribute 29%. To the growth of the global market. The Online Survey Software Market report forecasts market growth by revenue at global, regional & country levels from 2017 to 2027. 

North America holds a substantial position in the global online survey software market due to its advanced technological infrastructure and highly digitalized economy. The region benefits from the widespread adoption of Internet connectivity and mobile devices, which enable individuals and organizations to easily access online survey software. With one of the highest internet penetration rates in the world, North America’s accessibility to such tools has fueled market growth. Additionally, the region is home to numerous prominent software companies specializing in online survey development. These companies invest heavily in research and development, continually enhancing their products to meet the evolving needs of businesses and researchers in North America.

For more insights on North America’s significant contribution along with the market share of rest of the regions and countries – Download a FREE Sample

Segmentation Overview

End-user 1.1 Retail1.2 Financial services1.3 Healthcare1.4 Manufacturing1.5 OthersApplication 2.1 SMEs2.2 Large enterprisesGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

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1.1 Fastest growing segment:

The retail segment is a significant and expanding sector within the global online survey software market. Retailers are progressively utilizing online survey software to obtain essential customer insights, enhance the shopping experience, and boost operational efficiency. This software enables retailers to gather real-time feedback from customers regarding product preferences, shopping experiences, and overall satisfaction. Additionally, online survey software is crucial for market research and demographic information collection. Retailers can conduct in-store surveys using mobile-friendly platforms, evaluating store layout, product display, staff interaction, and overall satisfaction. This data assists retailers in identifying pain points, addressing customer concerns promptly, and improving the in-store experience, leading to increased customer loyalty and retention. Online survey software also gathers feedback on post-purchase experiences, including shipping, delivery, and return processes, allowing retailers to optimize logistics and fulfillment operations to meet customer expectations. Prominent retailers, such as Amazon.com Inc, Shopify Inc, and Myntra, have adopted online survey software to gain valuable insights into customer preferences and overall shopping experiences. SurveyMonkey Inc and Qualtrics LLC are notable vendors catering to the retail segment, offering user-friendly interfaces, customizable survey templates, and powerful analytics tools. These advantages are anticipated to fuel the growth of the retail segment in the global online survey software market during the forecast period.

Research Analysis

Online Survey Software is a digital tool that enables organizations to collect and analyze data from customers, employees, and the public through the internet. With increasing internet penetration and active internet users, online surveys have become an essential component of modern business strategy. Social media platforms have further expanded the reach of surveys, making it easier to gather feedback from diverse demographics. Online Survey Software is used extensively in various sectors, including healthcare for patient satisfaction surveys, customer feedback for e-commerce businesses, employee engagement for enterprises, and public opinion polls. These tools offer mobile responsiveness, real-time data analysis, and data analytics capabilities, enabling data-driven decision-making and customer insights. Online Survey Software is available in both individual and enterprise-grade versions, with cloud segment being the most popular deployment model. The software offers data security, data-driven decision-making, and customer satisfaction features. SMEs and large enterprises alike use these tools to improve their operations, enhance customer experience, and boost employee engagement.

Market Overview

Online Survey Software: Modern Solutions for Data-Driven Decision-Making in the Digital Age Online survey software has become an essential tool for businesses and organizations to collect valuable data from customers, employees, and the public. With the increasing internet penetration and active internet users worldwide, the market for online survey software continues to grow. Social media integration, mobile responsiveness, and real-time data collection are key features of modern survey software. The software caters to various industries, including healthcare, customer feedback, employee engagement, patient satisfaction surveys, public opinion, and more. Data analytics, visualization tools, and data security are crucial aspects of enterprise-grade online survey software. Individual-grade software is also available for small businesses and SMEs. The cloud segment dominates the market, offering flexibility and accessibility. Online survey software is used extensively in sectors such as medical and media, airline and travel, e-commerce, and remote working. Data-driven decision-making, customer insights, and employee feedback are some of the primary benefits. Advanced features like artificial intelligence, automation, predictive analytics, machine learning, and real-time data analysis enable organizations to gain valuable insights from their data. Free survey tools and bias reduction techniques are also available to cater to various budgets and requirements. High-speed internet and digital touchpoints have made online surveys accessible to a wider audience, enabling organizations to collect feedback from a larger and more diverse population. Clinical research and life sciences are also leveraging online survey software for data collection and analysis. Despite the benefits, challenges such as survey fatigue, response bias, and data security concerns persist. Addressing these challenges requires a human touch and continuous innovation in survey software technology.

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Key Topics Covered:

 1 Executive Summary
 2 Market Landscape
 3 Market Sizing
 4 Historic Market Size
 5 Five Forces Analysis
 6 Market Segmentation
 7 Customer Landscape
 8 Geographic Landscape
 9 Drivers, Challenges, and Trends
10 Venodr Landscape
11 Vendor Analysis
11.1 Birdeye Inc.
11.2 Campaign Monitor by Marigold
11.3 Cisco Systems, Inc.
11.4 Dobility, Inc.
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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ATTOM ENHANCES RENTAL AVM WITH AI-POWERED MODEL COVERING NEARLY 100 MILLION U.S. HOMES

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Enhanced model expands coverage by about 40% and delivers a 5.9% median error on homes not yet listed for rent

IRVINE, Calif., Nov. 3, 2026 /PRNewswire/ — ATTOM, the leading provider of property data, AI-powered intelligence, and real estate analytics solutions, today announced enhancements to its Rental AVM, introducing an AI-powered model that estimates current monthly market rent for nearly 100 million U.S. single-family homes, condominiums, and townhouses, an increase in coverage of about 40%. The model delivers a 5.9% median absolute error on homes before they are listed for rent, helping businesses evaluate rental potential and make more informed decisions.

“Estimating rental values is difficult because leases are private and many homes have no rental history,” said Rob Barber, CEO at ATTOM. “With these enhancements, we’re extending the same approach driving ATTOM Intelligence, combining trusted property data with advanced AI and analytics, to many more homes, so customers get more meaningful insights and can make better-informed decisions.”

Key Enhancements Include:

Expanded Coverage: Rental estimates for nearly 100 million single-family homes, condominiums, and townhouses across all 50 states and the District of Columbia, a coverage increase of about 40%.Improved Accuracy: A 5.9% median absolute error on homes before they’re listed for rent, with calibrated low and high values that tighten as the evidence behind an estimate grows.AI-Powered Modeling: Multiple machine-learning models evaluate property characteristics, property value, rental history, and recent rental activity, weighing each based on the available evidence for a property.Listing-Based Training: The model is trained and benchmarked on observed rental listings, cleaned to remove duplicates, placeholder rents, and unrealistic prices.

“Our enhanced Rental AVM evaluates multiple sources of rental information and adapts to the evidence available for each property,” said Aaron Wagner, Head of Data Science at ATTOM. “That adaptability is what allows us to estimate rent for homes with no rental history and extend coverage to nearly 100 million properties, while keeping the ranges calibrated to the strength of the evidence behind each estimate.”

Built for Real-World Applications
ATTOM’s enhanced Rental AVM supports a range of business needs, including:

Real Estate Investors and Rental Operators: Screen acquisitions, evaluate rental potential, compare rental income with property values, and support rent-setting decisions.Mortgage Lenders and Insurers: Assess rental income for investment-property and DSCR loans, monitor portfolio exposure, and support loss-of-rent analysis.Real Estate Portals and AI Developers: Integrate rental estimates into property listings, investment tools, and AI-powered applications through ATTOM’s MCP Server.

Updated monthly to reflect new rental activity and changing market conditions, the enhanced Rental AVM is available through ATTOM’s APIs, bulk data licensing, Snowflake, Databricks, and MCP Server.

To learn more about ATTOM’s enhanced Rental AVM, visit the Rental AVM landing page or download the Rental AVM White Paper.

About ATTOM
ATTOM delivers AI-driven property intelligence built on the nation’s most trusted property data repository, covering 160+ million U.S. properties—99% of the population. Our engineered, multi-sourced, semantically rich real estate data spans property tax, deeds, mortgages, foreclosure, environmental risk, property conditions, natural hazards, neighborhood insights, and geospatial boundaries, rigorously validated for advanced analytics. ATTOM supports analytics, AI applications, and AI agents through flexible delivery options including APIs, bulk licensing, cloud delivery, and the MCP Server for AI-powered, agentic access to engineered property data, enabling organizations to automate analysis, power intelligent workflows, and scale property intelligence across industries.

Media Contact:
Megan Hunt
megan.hunt@attomdata.com 

Data and Report Licensing:
949.502.8313
datareports@attomdata.com

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SOURCE ATTOM

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Staypineapple to Donate to American Humane Society’s Pups4Patriots™ in Honor of Veterans Day

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Hotel brand will donate a portion of November bookings to help veterans and retired first responders receive service dogs

KIRKLAND, Wash., Nov. 3, 2026 /PRNewswire/ — In recognition of Veterans Day, Staypineapple, the national boutique hotel brand, is supporting American Humane Society’s Pups4Patriots™ program. Throughout the month of November, Staypineapple will donate up to $5,000 on behalf of its guests from every Pineapple Pup Package booking and every booking made with military or government rates. The initiative supports the placement of specially trained service dogs with veterans and retired first responders living with post-traumatic stress (PTS) and/or traumatic brain injury (TBI), at no cost to recipients.

In recognition of Veterans Day, Staypineapple will donate a portion of November bookings to the Pups4Patriots program.

“Dogs have an incredible ability to bring comfort, connection and a renewed sense of purpose to our lives,” said Dina Belon, President of Staypineapple. “We’re proud to support American Humane Society’s Pups4Patriots program and help more of our nation’s heroes access the companionship and support of a service dog. We hope our guests will join us in making a difference through booking a stay this November.”

Pups4Patriots helps remove financial barriers to obtaining a specially trained service dog, matching eligible veterans and retired first responders with dogs trained to support their specific needs.

The impact of the program can be seen in the bond between Russell, a retired U.S. Army veteran and law enforcement officer, and his service dog, Nico. Through Pups4Patriots, Nico has become an important source of support in Russell’s life. As Russell shared, “Nico has brought me a renewed sense of living that I was very much struggling to find before meeting him.”

Through this initiative, Staypineapple hopes to help connect more of America’s heroes with life-changing canine companions to those who have served our country and communities.

To learn more or book a stay, visit Staypineapple.com.

About Staypineapple
Staypineapple is a brand of boutique hotels in urban markets across the U.S., managed by Staypineapple Hotels Inc., based in Kirkland, Wash. Known for personalized service and a warm welcome for people and pets alike, Staypineapple creates unique guest experiences that offer more than just a place to stay. It is a place Where Stays Become Stories. For reservations or more information, visit Staypineapple.com or call (866) 866-7977. Follow Staypineapple on Instagram, Threads, TikTok and Facebook.

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SOURCE Staypineapple

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Terakeet’s Mac Cummings Named to ADWEEK Innovator 50 List

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Recognition honors Cummings’ leadership in transforming Terakeet and building a new model for enterprise reputation management in the age of generative AI

SYRACUSE, N.Y., Nov. 3, 2026 /PRNewswire/ — ADWEEK today announced that Terakeet CEO & Co-Founder Mac Cummings has been named to the 2026 ADWEEK Innovator 50 list, which recognizes leaders driving innovation and shaping the future of marketing, media and technology.

Cummings was recognized for his leadership and vision in anticipating how generative AI would reshape enterprise reputation and positioning Terakeet to address the emerging challenges facing the Fortune 100 and its executives.

Over the past year, Cummings has led Terakeet’s transition from enterprise search marketing to global reputation management. The shift expanded the company’s focus beyond search visibility to the ways brands and executives are represented across search engines, generative AI platforms and the broader digital ecosystem.

“AI has changed what’s at stake for the Fortune 100,” said Cummings. “Reputation risk now moves across search and AI at the same time, and most brands don’t have the infrastructure to manage it. We built the Reputation Operating System to give them the technology, intelligence and expertise to understand those risks and strengthen their position before issues escalate.”

To better serve these customers, Cummings directed investments in proprietary technology, expanded the company’s expertise in cybersecurity and reputation risk, and established new strategic partnerships.

The recognition comes as Terakeet celebrates its 25th anniversary, marking a quarter century of evolution alongside major shifts in technology and the digital landscape. Cummings co-founded Terakeet in 2001 and has led the company through each stage of its growth, from its origins in search to its current focus on enterprise reputation management.

“The responsibility of a leader isn’t to protect the business model that worked yesterday but to recognize where the market is going and build for it,” Cummings said. “For Terakeet, that has meant looking past short-term fixes and building the infrastructure enterprises need to understand risk and protect trust in the AI era.”

About Mac Cummings

Mac Cummings is the CEO and Co-Founder of Terakeet. He co-founded the company in Syracuse, New York, in 2001 and has led its evolution across search marketing, digital strategy and enterprise reputation management. Today, Cummings oversees Terakeet’s business strategy and the continued development of its reputation management capabilities and technology.

About Terakeet

Terakeet is an enterprise reputation management company that helps brands and executives understand and manage how they are represented across search engines, generative AI platforms and the broader digital ecosystem. Founded in 2001, the company combines proprietary technology, intelligence and strategic expertise to support enterprise reputation programs.

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SOURCE Terakeet, LLC

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