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EdTech Market to Grow by USD 162.7 Billion (2024-2028), Driven by Shift to Ebooks, Report Highlights AI-Powered Market Evolution – Technavio

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NEW YORK, Dec. 15, 2024 /PRNewswire/ — Report on how AI is driving market transformation – The global edtech market size is estimated to grow by USD 162.7 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 16.82% during the forecast period. Learners shifting toward ebooks is driving market growth, with a trend towards increased demand for distance learning. However, availability of open-source learning content poses a challenge. Key market players include 2U Inc., Alphabet Inc., Anthology Inc., Chegg Inc., Cornerstone OnDemand Inc., Coursera Inc., D2L Inc., edX LLC, Ellucian Co., Instructure Holdings Inc., Microsoft Corp., Oracle Corp., PleIQ Smart Toys Spa, Promethean World Ltd., Think and Learn Pvt. Ltd., Udacity Inc., UOL EdTech, upGrad Education Pvt. Ltd., Warner Bros Discovery Inc., and Workday Inc..

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Edtech Market Scope

Report Coverage

Details

Base year

2023

Historic period

2017 – 2021

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 16.82%

Market growth 2024-2028

USD 162.7 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

14.02

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 35%

Key countries

US, Germany, China, Canada, and Japan

Key companies profiled

2U Inc., Alphabet Inc., Anthology Inc., Chegg Inc., Cornerstone OnDemand Inc., Coursera Inc., D2L Inc., edX LLC, Ellucian Co., Instructure Holdings Inc., Microsoft Corp., Oracle Corp., PleIQ Smart Toys Spa, Promethean World Ltd., Think and Learn Pvt. Ltd., Udacity Inc., UOL EdTech, upGrad Education Pvt. Ltd., Warner Bros Discovery Inc., and Workday Inc.

 

Market Driver

Online learning has experienced substantial growth over the last decade, with educational institutions embracing the internet to offer opportunities for skill acquisition. The COVID-19 pandemic accelerated this trend, as schools, universities, and businesses shifted to remote work. Initially, institutions responded with emergency remote learning. However, as the pandemic progressed, they adopted more comprehensive online learning solutions. Many schools have reopened, but the popularity of online education persists. Top-tier universities, such as Stanford and Harvard, now offer courses online in subjects like computer science, engineering, mathematics, business, art, and personal development. This democratization of education is fueling the expansion of the global EdTech market. 

The Edtech market is thriving with innovative trends, catering to various segments like Physical Disabilities, Preschool, Business, and Consumer. Educational content is being transformed into Audio format for Vocabulary and Interpretive Reading. Integrated Facilities Solutions offer Facility Scheduling, Work Orders, and IoT for Smart Classrooms. AI technology and Big Data fuel Adaptive Learning Platforms, providing Personalized Learning Experiences. Venture Capitalists invest in Game-based Learning and Digital Transformation in the Corporate Training Space. Edtech includes Digital Tools for Educators, Online Learning Platforms, Educational Apps, and Digital Learning Tools. Remote Learning Solutions and eLearning Platforms are essential in today’s world. AI and Multimedia (Animations, Video, Graphics) enhance engagement, while Data Privacy Norms ensure security. Upskilling and Reskilling through interactive Displays and AI are key trends in the industry. 

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 Market Challenges

The global EdTech market faces a challenge due to the abundance of open-source learning content. The COVID-19 pandemic has accelerated the shift from traditional classroom learning to online education. However, economically disadvantaged students in countries like Brazil, Argentina, Chile, and South Africa, who lack Internet access, are being denied education. To make online education more inclusive, universities and institutions are providing free or low-cost open-source courses. This trend may decrease the demand for paid EdTech services, potentially impacting market growth negatively.The Edtech market is thriving with the increasing adoption of digital tools by educators and learners alike. Online learning platforms, educational apps, and digital learning tools are transforming the education sector. However, challenges persist. In the corporate training space, digital transformation, upskilling, and reskilling require advanced tools like Artificial Intelligence, virtual reality headsets, and interactive whiteboards. Infrastructure challenges and the digital divide hinder access to these solutions. Hybrid learning models, edutainment, and gamification are popular trends. Businesses and consumers use Zoom Video Communications, mobile learning, microlearning, and eBooks for convenience. Data analytics and learning analytics help personalize learning experiences. Hardware like laptops, tablets, and interactive displays are essential. The COVID-19 pandemic accelerated this digital transformation, making it a critical area for investment.

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Segment Overview 

This edtech market report extensively covers market segmentation by

Type 1.1 Hardware1.2 Content1.3 SoftwareSector 2.1 K-122.2 Higher education2.3 OthersGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Hardware- The Edtech market encompasses various hardware segments, including educational PCs, interactive displays, classroom wearables, sound systems, projectors, and lecture capture solutions. Notably, the adoption of educational PCs, such as desktops and laptops, has witnessed significant growth due to the large student population in higher education institutions. Technology-enabled classrooms increasingly rely on computing devices to facilitate information access and dissemination. Higher education institutions are also investing in digital displays with touch screens. Document cameras have gained popularity due to their benefits, enabling the recording, sharing, and live streaming of lectures. Tablets remain a significant hardware component in Edtech, with sales increasing by approximately 19.2% in Q4 2020 compared to the previous year, according to IDC data. Detachable tablets have gained traction, with sales growing by 27.9% during the same period due to their productivity, flexibility, and ease of use. Slate tablets also experienced a 13.7% growth in sales during Q4 2020 as consumers sought entertainment options. Despite this, the growth of the global Edtech market is expected to remain slightly affected by the increasing sales of detachable tablets.

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Research Analysis

Educational Technology, also known as Edtech, refers to the use of digital tools and online learning platforms to enhance and transform the education experience. This includes educational apps, digital learning tools, and remote learning solutions that offer personalized learning experiences. Artificial Intelligence plays a significant role in Edtech, providing innovative solutions for the corporate training space and facilitating digital transformation. Upskilling and hardware are essential components of Edtech, with virtual classrooms and e-learning platforms becoming increasingly popular. Digital content, available in both eBook and printed formats, can be accessed on various devices, making education more accessible to a wider audience. Language learning, accommodating physical disabilities, and providing educational content in audio format are other key areas where Edtech is making a difference. Integrated facilities solutions, including facility scheduling, further streamline the educational process.

Market Research Overview

Educational Technology, also known as Edtech, is revolutionizing the way we learn by integrating digital tools and online platforms into education. Digital learning tools include educational apps, interactive displays, tablets, laptops, and cloud deployment services. These technologies offer personalized learning experiences and remote learning solutions, enabling educators to reach students beyond traditional classrooms. Artificial Intelligence (AI) plays a significant role in edtech, powering adaptive learning platforms and chatbots for instant feedback and support. The COVID-19 pandemic has accelerated the digital transformation in education, creating a new normal for hybrid learning models. While the corporate training space and upskilling/reskilling initiatives have embraced e-learning platforms, the consumer end-user segment is also adopting mobile learning, microlearning, and gamification. Infrastructure challenges and the digital divide persist, but innovations like virtual reality headsets, learning management systems, and virtual classrooms are bridging the gap. Edtech also caters to diverse needs, such as eBooks, digital content, and multimedia for various languages and physical disabilities. Data analytics and learning analytics provide insights into student performance, while hardware and IoT solutions streamline facility management. Data privacy norms and AI technology ensure secure and effective learning experiences. Venture capitalists continue to invest in edtech, fueling innovation in preschool, business, and consumer segments. The future of edtech is bright, with game-based learning, virtual level, and interactive whiteboards shaping the landscape.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeHardwareContentSoftwareSectorK-12Higher EducationOthersGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Northern Hemisphere Heat Drives Demand for Cooling and Sun-Protection Products on Yiwugo

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YIWU, China, July 24, 2026 /PRNewswire/ — Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. The final whistle may have blown on the World Cup, but the intense heat gripping the Northern Hemisphere shows no sign of letting up. Europe has experienced unusually hot weather this year, sparking not only a surge in demand for air conditioners but also a boom in portable handheld fans. Merchants on Yiwugo say that in previous years, European customers would begin placing orders in March or April and take their time completing their annual procurement. This year, however, the purchasing season has stretched well into summer, with a flood of new buyers coming in, most of them looking for small handheld fans. With customers eager to capitalize on the peak summer season, delivery timelines have also become significantly tighter. Whereas orders in previous years could generally be fulfilled within a month, merchants are now frequently being asked to deliver within about a week, leaving manufacturers scrambling to keep pace with demand.

Lingpan Official Flagship Store has specialized in the production and sales of small fans, insulated cups, and related products for 15 years. This summer, demand from European customers for high-speed small fans has risen sharply, accompanied by urgent delivery requirements. Many customers began requesting shipment just one week after placing their orders, hoping the products would arrive in time for the World Cup and the ongoing heatwave across Europe. One long-standing European customer purchased only five models of small fans from Lingpan last year. Anticipating stronger demand ahead of this summer, the customer expanded the order to 10 models. The first shipment sold out soon after arriving at port, prompting several subsequent repeat orders. European buyers have shown particular interest in high-speed cooling fans and placed great requirements on product quality. So far this year, Lingpan’s fan sales have more than doubled compared with the same period last year, with total purchases reaching approximately RMB 1 million.

Beyond Europe, the owner of Lingpan, Ling Pan pointed out that the Indian market has also undergone significant changes over the past two years. Indian customers are showing great interest in panda-shaped fans, drinking cups, and related products. Procurement volumes among many Indian buyers have increased substantially, with average annual purchases now reaching several hundred thousand yuan.

Unlike European countries grappling with sudden heat waves, Asian markets such as Japan and South Korea, where summers are consistently hot and air conditioners and fans are already everyday essentials, have shown much stronger demand for sun-protection products. From April 1, 2026 to date, sales of sun-protection masks on Yiwugo have increased by 31.6% YoY, while sales of sun-protection face shields surged by 72.42% and sun hats rose by 8.1%.

Chen Jia, a Yiwugo merchant, has engaged in the production and sales of sun-protection masks and sun-protection face shields for eight years. Chen operates the Xiao Zhen and Xiao Mian Sun-Protection Products Workshop in District 4 of the Yiwu International Trade Market. In recent years, the company has customized cooling nylon fabrics for customers in Japan and South Korea. Sun-protection masks and sun-protection face shields made from this material not only offer UPF 50+ protection, but also maintain a more structured shape and are less susceptible to snagging or deformation. Their protective performance remains effective after routine washing, and the products can last for more than five years under normal use.

In 2024, a TV shopping operator from South Korea contacted Xiao Zheng and Xiao Mian through Yiwugo and began placing orders after inspecting the products in person. Over the following two years, the company continued to improve the fitness and design of its sun-protection products. It introduced sun-protection face shields with breathable mesh panels and incorporated soft supports around the nose area to prevent the masks from rubbing against lipstick. These product upgrades have steadily driven up customer ratings on the client’s store. Annual procurement, initially valued at around RMB 300,000, has risen year by year, and the company has since developed into a recognized brand in the local market.

Persistent heat across the Northern Hemisphere has been creating new forms of cross-border consumer demand while enabling Yiwugo merchants to keenly capture shifts in overseas markets. From the strong sales of small portable fans in Europe to the rising demand for functional sun-protection products in Japan and South Korea, the diversity of orders reflects both consumers’ need for relief from extreme heat and the ability of Yiwu manufacturers to strengthen their presence in global markets through product innovation and rapid fulfillment. Faced with a rapidly changing international market, many merchants are continuing to refine product designs, upgrade fabric techniques, and enhance supply efficiency. By leveraging Yiwugo to broaden their export channels, they are keeping pace with overseas consumption trends and capitalizing on the expanding market for cooling and sun-protection products, turning the summer heat into new momentum for cross-border trade.

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SOURCE Yiwugo.com

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Snorkel AI Highlights First Wave of Open Benchmarks Grants Projects

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SAN FRANCISCO, July 24, 2026 /PRNewswire/ — Snorkel AI today highlighted the first group of projects supported through Open Benchmarks Grants, a $3 million commitment to support open-source datasets, benchmarks, and evaluation research.

Launched in February 2026, Open Benchmarks Grants has received hundreds of applications from researchers, labs, and engineers working to address a growing challenge: AI systems are advancing faster than the field’s ability to rigorously measure their performance on realistic, consequential work.

“From complex environments and huge autonomy horizons to rich, sophisticated outputs, these projects tackle some of the field’s hardest evaluation challenges,” said Fred Sala, a member of the Open Benchmarks Grants steering committee and assistant professor at the University of Wisconsin–Madison. “I’m excited to see the broader research community use, validate, and build on them.”

Open Benchmarks Grants provides selected teams with funding, expert data development support, research and engineering collaboration, and platform resources. Supported projects include:

Frontier-Bench (formerly Terminal-Bench 3.0), developed with Laude Institute and the Harbor community, is a harder, more domain-diverse successor to Terminal-Bench 2.1 — built in the open, task by task, under continuous adversarial review.Agents’ Last Exam, developed with UC Berkeley RDI and the RDI Foundation, evaluates agents on long-horizon, economically valuable professional workflows. It spans 55 sub-industries and includes more than 1,500 tasks toward a 5,000-task target, sourced and validated by more than 300 industry experts.OSWorld 2.0, developed with XLANG Lab, evaluates computer-use agents on 108 long-horizon workflows across 31 self-hosted web environments and professional desktop applications.Continual Learning Bench, developed with UC Berkeley SkyLab and the University of Wisconsin–Madison, measures whether agents genuinely improve across sequential, stateful tasks.SlopCode Bench, developed with the University of Wisconsin–Madison, measures how code quality degrades as coding agents repeatedly modify and extend their own solutions.Terminal-Bench 2.1, developed with Stanford University, Laude Institute and the Harbor community, evaluates agents on challenging work in terminal environments. The release corrected 28 tasks and introduced continuous validation.

With support from Open Benchmarks Grants, Terminal-Bench Science is also now in development, extending the Terminal-Bench framework to computational research workflows across the life, physical, earth, and mathematical sciences.

Beyond the grants program, Snorkel led the development of Senior SWE-Bench with the research teams at Princeton University and the University of Wisconsin–Madison. The benchmark evaluates coding agents on senior-level engineering work, including implementing features from realistic instructions, investigating bugs that require runtime analysis, and producing code that follows existing codebase conventions.

Open Benchmarks Grants was established with support from Hugging Face, Prime Intellect, Together AI, Factory, Harbor, and PyTorch. Applications remain open and are reviewed on a rolling basis.

Learn more and apply for a grant at benchmarks.snorkel.ai.

About Snorkel AI
Snorkel AI is the frontier AI data lab, helping teams build the data and environments behind high-performing frontier and agentic AI. We combine technology with research-driven AI data development to create datasets, benchmarks, evals, and custom solutions for real-world AI systems. Founded out of the Stanford AI Lab in 2019, Snorkel works with leading AI labs and enterprises to move from better data to better outcomes. 

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Payzli Vaults to No. 3 on Tampa Bay’s Fast 50, Up From No. 22 in One Year

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Payments technology company, Payzli earns a second consecutive Fast 50 ranking, crediting the climb to accelerating partner and merchant growth on its proprietary technology stack.

TAMPA, Fla., July 24, 2026 /PRNewswire/ — Payzli, the partner-first payments technology company, has been named the No. 3 fastest-growing company in the region on the Tampa Bay Business Journal’s 2026 Fast 50 – a 19-spot climb from its No. 22 debut last year, and the company’s second consecutive year on the list.

The ranking was announced July 23 at the Tampa Bay Business Journal’s Fast 50 event in Tampa, where Co-Founder and Chief Revenue Officer Naim Hamdar accepted the award alongside members of the Payzli team.

Payzli attributed its growth to a compounding effect: a national network of ISOs, agents and ISVs bringing merchants onto a technology platform Payzli built and operated in-house. 

That platform rests on three proprietary pillars:

Payzli Connect: the company’s payment CRM and merchant-and-partner dashboard, giving agents and ISOs daily residuals visibility and giving merchants a single place to run their account.Payzli POS: AI-powered point-of-sale and business software purpose-built for service businesses, including salons, med spas, wellness studios, and independent operators.Payzli Transact: an online payment gateway built on Visa Platform Connect through Payzli’s partnership with Visa Acceptance Solutions.

The Visa Acceptance Solutions partnership is central to how Payzli frames its credibility: rather than assembling a growth story on top of borrowed infrastructure, the company processes on rails backed by one of the most established networks in the industry alongside Fiserv and TSYS – a point that matters to the partners and merchants deciding where to place their volume.

“A second year on this list, and a jump to No. 3, isn’t about one good quarter. It’s about a network deciding to build with us and stay,” said Naim Hamdar, Co-Founder and Chief Revenue Officer of Payzli. “Every rank on this list represents partners we’ve earned and merchants who trust us to run their payments. We built the technology in-house so we could keep the promises the industry usually breaks: nothing hidden, a real person in reach, and daily residual visibility our agents can actually count on. That’s what this ranking measures and it’s why we’re doing it all, for the joy of business.”

“They say nothing in Tampa moves fast except the afternoon thunderstorms, so making the Fast 50 two years running feels pretty good,” said Kapil Pershad, Co-Founder and Chief Technology Officer of Payzli. “In all seriousness, this is a credit to our team and the businesses that trust us to power their growth.”

The Fast 50, produced by the Tampa Bay Business Journal, recognizes the fastest-growing private companies in the Tampa Bay region. Payzli’s return to the list and its move into the top three reflects a merchant-first product suite and a rapidly expanding national partner network across the payments and embedded-finance landscape.

About Payzli

Payzli is an end-to-end payments technology partner that makes accepting payments simpler and affordable for businesses of all sizes and risk levels. Founded in 2020 and headquartered in Tampa, Florida, Payzli brings together in-person processing, an advanced online gateway, AI-powered point of sale, and mobile and contactless payments – backed by its own technology, honest pricing, and dedicated human support. Built partner-first, Payzli equips ISOs, agents, developers, and independent software vendors to grow, with direct integrations to major processing platforms, in-house underwriting, a flexible credit policy, a Visa Acceptance Solutions foundation partnership, and sponsor-bank backing from Esquire Bank, a NASDAQ-listed strategic investor in Payzli. For more information, email partners@payzli.com or visit payzli.com.

Payzli is a registered trademark of United Payment Systems LLC. United Payment Systems LLC is a registered ISO of Esquire Bank (Jericho, NY), Commercial Bank of California (Irvine, CA), and KeyBank, National Association (Cleveland, OH).

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SOURCE Payzli

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