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AI in Gaming Market to Grow by USD 4.5 Billion (2024-2028), Rising Adoption of AR and VR Games Driving Revenue Growth – Technavio

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NEW YORK, Dec. 17, 2024 /PRNewswire/ — Report with the AI impact on market trends – The global AI in games market  size is estimated to grow by USD 4.5 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  24.65%  during the forecast period.  Growing adoption of ar and vr games is driving market growth, with a trend towards increasing emergence of cloud gaming. However, network latency in between games  poses a challenge. Key market players include Alphabet Inc., Capcom Co. Ltd., Charisma Entertainment Ltd., COGNOSPHERE PTE. LTD., Electronic Arts Inc., Konami Group Corp., Latitude, Microsoft Corp., NetEase Inc., Nintendo Co. Ltd., NVIDIA Corp., PrometheanAI Inc., Side Effects Software Inc., Sony Group Corp., Take Two Interactive Software Inc., Tencent Holdings Ltd., Theai Inc., Ubisoft Entertainment SA, Unity Software Inc., and Vivendi SE.

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Type (AI enabled platforms and AI enabled games), Technology (Machine learning, Natural language processing, Computer vision, and Robotics), and Geography (North America, APAC, Europe, South America, and Middle East and Africa)

Region Covered

North America, APAC, Europe, South America, and Middle East and Africa

Key companies profiled

Alphabet Inc., Capcom Co. Ltd., Charisma Entertainment Ltd., COGNOSPHERE PTE. LTD., Electronic Arts Inc., Konami Group Corp., Latitude, Microsoft Corp., NetEase Inc., Nintendo Co. Ltd., NVIDIA Corp., PrometheanAI Inc., Side Effects Software Inc., Sony Group Corp., Take Two Interactive Software Inc., Tencent Holdings Ltd., Theai Inc., Ubisoft Entertainment SA, Unity Software Inc., and Vivendi SE

Key Market Trends Fueling Growth

Cloud gaming’s adoption is growing due to its accessibility and cost-effective structure. Grid computing enables streaming of high-quality games to devices via wired or wireless connections. Cloud gaming eliminates the need for expensive hardware and offers click-to-play simplicity. AI plays a crucial role in optimizing cloud costs and enhancing gaming experiences. The global AI in games market will benefit from this trend, with AI-driven techniques like auto-scaling and cost visualization helping businesses control expenses. 

The AI market in the games industry is experiencing significant growth. With the integration of Virtual Reality (VR) and Augmented Reality (AR), games have become more interactive and engaging. Real-time analytics and machine learning technologies are used to enhance the player experience. Two prominent AI applications are NPCs (Non-Player Characters) and predictive analytics. NPCs provide realistic and dynamic gameplay, while predictive analytics help players improve their performance. Companies are investing in AI to create more and personalized gaming experiences. The use of cloud computing and GPUs (Graphics Processing Units) enables the processing of large amounts of data in real-time. The future of AI in games is bright, with advancements in natural language processing and computer vision set to revolutionize the industry. 

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Market Challenges

The AI in Games market experiences a major hurdle in the form of network latency. This delay between a player’s action and the game server’s response can negatively impact gameplay, particularly in multiplayer scenarios. Factors contributing to latency include internet connection quality, geographical distance, network infrastructure, player numbers, and server load. Despite its impact on market growth during the forecast period, efforts are ongoing to mitigate latency and enhance user experience.In the rapidly growing AI in games market, developers face several challenges. They need to ensure that AI-powered gameforms are engaging and realistic, requiring complex programming and large datasets. Data collection and management is a significant challenge, as is ensuring that AI systems can adapt and learn in real-time. Additionally, integrating AI into existing game engines and ensuring compatibility with various platforms can be difficult. Furthermore, privacy concerns and ethical considerations must be addressed when implementing AI in games. Overall, the integration of AI in games presents numerous opportunities, but also requires careful planning and execution to overcome these challenges.

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Segment Overview 

This ai in games market report extensively covers market segmentation by

Type 1.1 AI enabled platforms1.2 AI enabled gamesTechnology 2.1 Machine learning2.2 Natural language processing2.3 Computer vision2.4 RoboticsGeography 3.1 North America3.2 APAC3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 AI enabled platforms-  AI platforms in the gaming industry facilitate the development, deployment, and maintenance of deep learning and machine learning models. These tools enable faster and more accurate data analysis, prediction, and action-taking, enhancing game production. Companies like Microsoft and Alphabet AI lead this change, offering advanced graphics, real-time interactions, and player behavior insights. AI’s impact on game immersion and realism, through ray tracing and AI-powered virtual characters, is driving market growth during the forecast period.

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Research Analysis

The AI in Games market is experiencing significant growth, with advancements in AI algorithms, machine learning, and deep learning driving innovation. Virtual and augmented reality technologies, such as Microsoft HoloLens 2, are integrating AI to provide experiences. AI-generated content, including 3D representations and image upscaling, is enhancing the gaming experience. Euphoria, a middleware system, is utilizing AI to create realistic character behaviors. Games like Cyberpunk 2077, Battlefield V, Red Dead Redemption 2, and others are leveraging AI technologies, including neural networks and ray tracing, to deliver more engaging and predictive gameplay. Network latency is being addressed through AI-enabled platforms, while GPUs and CPUs continue to play crucial roles in powering 3D games. Data analysis and prediction are key applications of AI in gaming, providing personalized experiences for players.

Market Research Overview

The AI in Games market refers to the integration of artificial intelligence technology in the development and creation of video games. This includes the use of machine learning algorithms for character behavior, non-player character interactions, and game design. AI in games can enhance the player experience by creating more realistic and dynamic game environments. It can also be used for game development tools, such as procedural content generation and game balancing. The use of AI in games is becoming increasingly popular, with many developers exploring its potential to create more and engaging gaming experiences. The applications of AI in games span across various genres, from strategy and role-playing games to first-person shooters and sports simulations. The future of AI in games holds great promise, with advancements in technology expected to lead to even more sophisticated and interactive gaming experiences.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeAI Enabled PlatformsAI Enabled GamesTechnologyMachine LearningNatural Language ProcessingComputer VisionRoboticsGeographyNorth AmericaAPACEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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AstroRad Vest Worn by Astronauts Aboard International Space Station to Go on Display at Smithsonian National Air and Space Museum

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43 minutes ago

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October 30, 2026

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The historic exhibition follows landmark radiation protection findings from NASA’s Artemis I mission, whose AstroRad vest is separately displayed at Kennedy Space Center.

TAMPA, Fla., Oct. 30, 2026 /PRNewswire/ — StemRad, a developer of advanced radiation protection technology, shared that one of its AstroRad radiation protection vests, flown aboard the International Space Station (ISS) and worn by five space travelers, will go on display in the At Home in Space gallery at the Smithsonian’s National Air and Space Museum in Washington, D.C.

The vest was worn by four female American astronauts and an Israeli private astronaut during everyday activities aboard the ISS, including work and sleep. These in-orbit evaluations provided valuable experience with the practicality and comfort of wearable radiation protection during extended space missions.

The Smithsonian exhibition follows the recent publication of landmark scientific findings in Science Advances from NASA’s Artemis I mission. The research demonstrated AstroRad’s ability to dramatically reduce radiation exposure during potentially cancer-inducing solar radiation storms: for the August 1972 storm, which occurred between Apollo 16 and 17, a 60% reduction in dose was demonstrated (roughly 1,200 chest X-rays). This provided important evidence for protecting astronauts on future missions to the Moon and Mars.

The AstroRad vest that traveled around the Moon aboard Artemis I is separately on display at NASA’s Kennedy Space Center Visitor Complex in Florida. Together, the two exhibits trace AstroRad’s journey from operational evaluations aboard the ISS to radiation protection research beyond Earth’s magnetic field.

“Having AstroRad displayed at the Smithsonian is a tremendous honor and a proud milestone for our team,” said Dr. Oren Milstein, CEO and Co-Founder of StemRad. “Knowing that a technology we developed to help protect astronauts is now being recognized as part of the history of space exploration is incredibly rewarding. With AstroRad also on display at Kennedy Space Center following the groundbreaking Artemis I mission, we hope these exhibits will inspire future generations to tackle the challenges of human space exploration.”

“The AstroRad vest helps tell two stories in the new At Home in Space exhibit,” said Dr. Jennifer Levasseur, Museum Curator, and the lead curator for the gallery. “Importantly, the vest represents efforts to protect astronauts from the significant concern of increased radiation exposure on long duration spaceflights. It’s also an example of how technology demonstrations on the ISS will inform future human deep space exploration.” AstroRad was developed by StemRad in collaboration with Lockheed Martin to address one of the principal challenges of human space exploration: exposure to harmful ionizing radiation. The ISS operational evaluations, the Artemis I scientific results, and the Smithsonian and Kennedy Space Center exhibitions collectively highlight the growing role of wearable radiation protection in the future of human spaceflight.

About StemRad

StemRad is an American-Israeli company specializing in personal radiation protection technologies. Its solutions are designed to protect critical organs and tissues from harmful ionizing radiation while preserving mobility and operational effectiveness. StemRad develops radiation protection solutions for space exploration, emergency response, and defense applications.

Media Contact
StemRad
Tamar Cohen
+1-813-291-2303
425954@email4pr.com
www.stemrad.com

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Three Products Featuring TCL CSOT Displays Named to TIME’s Best Inventions of 2026

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43 minutes ago

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October 30, 2026

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SHENZHEN, China, Oct. 30, 2026 /PRNewswire/ — TCL’s flagship X11L SQD-Mini LED TV, the XTEINK X4 Pro Pocket eReader and the Framework Laptop 13 Pro have been named to TIME’s Best Inventions of 2026 list. All three products feature displays supplied by TCL CSOT.

TCL X11L: Advancing Large-Screen Picture Quality

As the only Chinese TV selected in the consumer electronics category of TIME’s Best Inventions of 2026, the TCL X11L features the TCL CSOT WHVA 2.0 Ultra Panel, delivering a native contrast ratio of 7,000:1 and 100% BT.2020 color space coverage. Its display technology combines the TCL CSOT Ultra Color Filter with 20,736 Precise Dimming Zones and 10,000-nit peak HDR brightness. Powered by SQD-Mini LED technology, which delivers an industry-leading color gamut, the X11L captures subtle variations in light, further advancing large-screen picture quality.

In its Best Inventions of 2026 coverage, TIME noted that “those who manufacture TVs are constantly seeking new ways to one-up their competitors, either through unique design or unmatchable image quality.” The TCL X11L, the publication stated, “promises the latter with an LED panel that employs ‘super quantum dot’ technology, designed with the capacity to emit light at more specific nanometer wavelengths than previously available tech. The resulting image is extremely color accurate but also impressively bright.”

XTEINK X4 Pro: Bringing Reading to Your Pocket

The XTEINK X4 Pro features a 4.3-inch E Ink display that uses reflective imaging technology and emits no blue light, delivering a paper-like reading experience designed to reduce eye fatigue during extended use. Its capacitive touchscreen and adjustable warm-and-cool front lighting help provide comfortable reading conditions throughout the day and night.

TIME wrote, “While the most popular e-readers are smaller than a hardcover, many are still a bit too large for true grab-and-go convenience. XTEINK filled the gap with its X3 and X4 e-readers.” Beyond its compact size, the XTEINK X4 Pro further enhances the reading experience with an upgraded, higher-capacity battery, making pocket-sized reading convenient at any time of day or night.

Framework Laptop 13 Pro: A Repairable, Upgradeable Laptop

The Framework Laptop 13 Pro combines a modular, repairable design with a custom 13.5-inch 2.8K touchscreen supplied by TCL CSOT. The display module measures 2.0 mm thick on the device side and 2.1 mm on the PCB side, with a weight of only 180 g, supporting the laptop’s modular architecture. The updated model also features a 74 Wh battery and a haptic trackpad, while its modular design allows users to replace or upgrade components and customize their configuration, from memory and keyboard options to ports.

TIME recognized the laptop for making high-performance computing more repairable and user-customizable. The newly updated Framework Laptop 13 Pro is more “like a bicycle,” says Framework CEO Nirav Patel. “Every part is easy to replace.” With an included screwdriver and components designed for replacement and upgrades, the laptop enables users to repair and personalize their devices themselves, and help extend product lifespan. By putting repair and customization in users’ hands, the Framework Laptop 13 Pro offers a more flexible and sustainable approach to personal computing.

The inclusion of all three products in TIME’s Best Inventions of 2026 highlights not only the strength of each product, but also TCL CSOT’s end-to-end capabilities from technology R&D to industry collaboration. Looking ahead, TCL CSOT will continue to advance multiple display technology pathways and collaborate with industry partners to expand applications across diverse scenarios, bringing high-quality, slim, eye-care and environmentally friendly display solutions to more users.

SOURCE TCL CSOT

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Bybit Brings Its New Financial Platform Vision to Hong Kong FinTech Week 2026

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44 minutes ago

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October 30, 2026

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LISBON, Portugal, Oct. 30, 2026 /PRNewswire/ — Bybit, the New Financial Platform trusted by more than 80 million users worldwide, announced its participation in Hong Kong FinTech Week (HKFTW) 2026, Asia’s premier fintech summit bringing together global financial leaders, regulators, and innovators at the Hong Kong Convention and Exhibition Centre from November 2 to 6, 2026.

Bybit’s senior leadership will take the stage during the two-day main conference, joining more than 1,000 global speakers and 45,000 participants from over 120 economies at one of the year’s most anticipated events for changemakers in financial services and innovation.

Ben Zhou, Co-founder and CEO of Bybit, will deliver a fireside chat on the Main Stage on November 3 titled “Bridging the Divide: The Next Chapter of TradFi & Crypto Convergence.” The session will explore how AI-driven platform innovation, institutional-grade infrastructure and asset tokenization are reshaping the boundary between traditional financial markets and the digital asset ecosystem.

Sean Ballard, Head of Derivatives and Institutional Business at Bybit, will join a panel discussion titled “The Future of Trading: Next-Generation Market Infrastructure and Liquidity” alongside executives from Panthertrade, Gravity Team and BitGo on November 3. The panel will examine how AI-driven execution models, tokenized market access, and synchronized liquidity pools are converging to create more resilient, capital-efficient and accessible trading infrastructure for professional market participants.

Themed “Fintech Nexus: Bridging the World, Building the Future”, HKFTW 2026 is organized around three strategic engines: Finance+, AI+, and Go Global, reflecting the city’s role as a super-connector between capital, innovation and international markets. The event features 10 dedicated forums, including the Digital Assets and Web3 Forum and the AI in Finance Forum, with keynote speakers from leading global financial institutions and regulators.

Bybit is not licensed by the Hong Kong Securities and Futures Commission, and its services are not available to the public in Hong Kong.

About Bybit

Bybit is The New Financial Platform.

We believe every person should have access to every financial opportunity on earth. That’s why we’re building the first intelligent platform that connects anyone, anywhere to the world’s finance.

Trusted by more than 80 million users worldwide, Bybit brings together investing, trading, payments, and wealth-building in a single secure and intelligent ecosystem. Through the combination of AI-powered technology, deep global liquidity, robust security, and transparent operations, Bybit makes global finance more accessible, efficient, and empowering for everyone.

Built for everyone. Powered by intelligence. Open to the world.

Learn more at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: media@bybit.com
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