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Sports Technology Market to Grow by USD 37.85 Billion (2024-2028), Sports Tech Events Driving Revenue, Report on Market Transformation with AI – Technavio

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NEW YORK , Dec. 17, 2024 /PRNewswire/ — Report with market evolution powered by AI – The global sports technology market  size is estimated to grow by USD 37.85 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  23.96%  during the forecast period. Rising number of sports technology events is driving market growth, with a trend towards increasing incorporation of smart stadiums and venue technologies. However, increasing number of fatalities in hard adventure sports activities  poses a challenge. Key market players include Active Network LLC, Agile Sports Technologies Inc., Athlete Intelligence, CAM Solutions Ltd., Catapult Group International Ltd., Chetu Inc., Cisco Systems Inc., Epicor Software Corp., Garmin Ltd., International Business Machines Corp., Jonas Club Software, Kinexon GmbH, Orreco, PlaySight Interactive Ltd., Salesforce Inc., Samsung Electronics Co. Ltd., SAP SE, SPay Inc., Sportradar Group AG, Upper Hand Inc., and Stats Perform group of companies.

AI-Powered Market Evolution Insights. Our comprehensive market report ready with the latest trends, growth opportunities, and strategic analysis- View Free Sample Report PDF

Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

End-user (Sports association, Clubs, and leagues), Technology (Artificial intelligence/machine learning, Internet of Things (IoT), and Augmented reality/virtual reality), and Geography (Europe, North America, APAC, South America, and Middle East and Africa)

Region Covered

Europe, North America, APAC, South America, and Middle East and Africa

Key companies profiled

Active Network LLC, Agile Sports Technologies Inc., Athlete Intelligence, CAM Solutions Ltd., Catapult Group International Ltd., Chetu Inc., Cisco Systems Inc., Epicor Software Corp., Garmin Ltd., International Business Machines Corp., Jonas Club Software, Kinexon GmbH, Orreco, PlaySight Interactive Ltd., Salesforce Inc., Samsung Electronics Co. Ltd., SAP SE, SPay Inc., Sportradar Group AG, Upper Hand Inc., and Stats Perform group of companies

Key Market Trends Fueling Growth

The sports technology market is experiencing significant growth, driven by the integration of advanced technologies into sports arenas. Fans now demand and interactive experiences, leading to the adoption of innovations like smart lighting, connected seating, and digital signage. Key technologies include on-field and off-field analytics, Opta Vision, AI, ML, and data analysis, enhancing athletic performance and team analysis. Additionally, VR, Unreal Engine, wearable tech, and high-density Wi-Fi are transforming outdoor sports like football, rugby, and tennis, as well as indoor activities such as badminton, chess, swimming, and esports. 

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Market Challenges

The sports technology market encompasses various advanced technologies, including stadiums equipped with high-density Wi-Fi, digital signage, and location-based services. Esports technology, Virtual Reality (VR), Unreal Engine, and hardware-software integrations are transforming fan engagement and virtual entertainment. Wearable technology, sports analytics, player and team performance analysis, health assessment, and data interpretation are crucial for athlete optimization. Artificial intelligence, Opta services, and data analytics platforms facilitate smart stadium management, football clubs, and cricket operations. Integrated security systems ensure audience safety and entertainment activities.

Insights into how AI is reshaping industries and driving growth- Download a Sample Report

Segment Overview 

This sports technology market report extensively covers market segmentation by

End-user 1.1 Sports association1.2 Clubs1.3 leaguesTechnology 2.1 Artificial intelligence/machine learning2.2 Internet of Things (IoT)2.3 Augmented reality/virtual realityGeography 3.1 Europe3.2 North America3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Sports association-  The global sports technology market is experiencing significant growth, driven by the adoption of advanced technologies such as Artificial Intelligence (AI) and Machine Learning (ML) in various sports domains. Sports associations are leveraging AI and ML for data analysis in soccer, cricket, rugby, tennis, golf, badminton, chess, swimming, and other indoor and outdoor sports activities. AI-powered on-field and off-field analytics from Opta Vision and similar solutions enable coaches to make informed decisions and improve athletic performance. Wearable devices, including smartwatches and fitness trackers, are transforming the way fans monitor their favorite players’ statistics in real-time. Esports and virtual entertainment are attracting massive audiences, with streaming platforms and digital fan-engagement platforms providing experiences. Ticket management, Wi-Fi networks, food ordering, smart lighting, and integrated security systems are essential components of modern sports infrastructure. The English Football League and other sports clubs are investing in these technologies to enhance fan experiences and boost revenue. The integration of AI, ML, data analysis, and smart cameras in sports technology is revolutionizing the industry and setting new standards for innovation.

Download complimentary Sample Report to gain insights into AI’s impact on market dynamics, emerging trends, and future opportunities- including forecast (2024-2028) and historic data (2018 – 2022) 

Research Analysis

The Sports Technology Market is experiencing significant growth, driven by advancements in Esports technology, High-density Wi-Fi, Location-based services, Digital signage, and Wearable technology. These innovations enhance the fan experience at Stadiums and Arenas/stadiums, transforming Sports events into interactive experiences. Unreal Engine and Virtual Reality (VR) technologies bring Esports and Indoor sports activities to life, providing Athletic performance analysis through Data analytics and Opta services. Artificial Intelligence (AI) and Wearable devices are revolutionizing the way we monitor and improve Athletic performance in sports such as Badminton, Chess, Swimming, Tennis, Golf, and more. The integration of these technologies is fueling the Digital transformation of the Sports industry, offering new opportunities for Entertainment activities and Games.

Market Research Overview

The Sports Technology Market encompasses various innovative technologies designed to enhance athletic performance and fan experience. Esports (sports) and tech (technology) convergence is driving significant growth in this sector. Technologies such as Virtual Reality (VR), Augmented Reality (AR), and Artificial Intelligence (AI) are transforming the way sports are played and consumed. Wearable technology, including smartwatches and fitness trackers, are popular tools for athletes to monitor their performance and health metrics. Digital signage and analytics are used by teams and leagues to engage fans and optimize stadium operations. Sports technology companies are also leveraging data and analytics to provide personalized training programs and fan experiences. The market is expected to continue growing as technology continues to revolutionize the sports industry.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userSports AssociationClubsLeaguesTechnologyArtificial Intelligence/machine LearningInternet Of Things (IoT)Augmented Reality/virtual RealityGeographyEuropeNorth AmericaAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Huawei Cloud Launches Agentic Infrastructure and CodeArts Agent OBT in Thailand, Accelerating Enterprise AI Innovation

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BANGKOK, July 24, 2026 /PRNewswire/ — Huawei Cloud hosted Huawei Cloud Summit Thailand 2026, bringing together leaders from government, business, industry partners, and the technology community to exchange views on how cloud and AI can support Thailand’s digital economy. During the event, Huawei Cloud announced “Huawei Cloud Agentic Infrastructure: Now Available for Thailand” and officially launched Huawei Cloud CodeArts Agent Open Beta Testing (OBT) in the country.

Mr. Sunny Shang, President of Huawei Cloud APAC, outlined the company’s commitment to working with customers and partners to build an AI-driven digital future for Thailand. Regarding the government’s direction, the Ministry of Digital Economy and Society emphasized the acceleration of digital transformation through national AI policies, public-sector adoption, and stronger public-private collaboration.

The public-sector highlighted how AI can improve government operations and make public services faster and more convenient. NECTEC also presented a Government AI case study covering the development of AI infrastructure and platforms, as well as AI chatbots and intelligent assistants designed to support government officials and improve services for citizens.

Building the Foundation for the Agentic AI Era

Mr. Surasak Wanichwatphibun, CTO of Huawei Cloud Thailand said Huawei Cloud will continue to strengthen its technological capabilities and build a robust computing infrastructure to drive AI innovation across enterprises.

At the center of the announcement is Agentic Infra, a new infrastructure designed specifically for developing and deploying AI agents. It supports efficient token generation, unified scheduling of general-purpose and AI computing resources, continuous learning, and secure and autonomous agent operations.

Mr. Surasak introduced four new features under Agentic Infra:

UnifiedBus-based AI Cluster Service (AICS), which supports highly efficient token generationAgentic Memory Storage Service (AMS), which delivers PB-scale memory storage to address a key bottleneck in agent memory, enabling long-horizon tasks and facilitating continuous learning.AgentSphere, which offers a secure and autonomous runtime environment for AI agentsCCE VolcanoNext, which enables unified scheduling of general-purpose and AI computing resources

CodeArts Agent OBT Launches in Thailand

Another major highlight was the launch of Huawei Cloud CodeArts Agent OBT in Thailand, giving local developers and enterprises an opportunity to experience Huawei Cloud’s coding agent and provide feedback before its wider release.

CodeArts Agent combines IDE functionality, autonomous development capabilities, and coding models. It supports project-level code generation, code completion, R&D knowledge Q&A, and unit test case generation.

The platform also applies Specification-Driven Development (SDD) to help development teams maintain code quality from the requirements stage through to final delivery.

It is worth mentioning that this release also introduces the Agent Team mode, which can automatically form a development team, enabling multiple agents to collaborate concurrently and execute tasks simultaneously.

By reducing repetitive tasks, CodeArts Agent can help developers work more efficiently and allow organizations to bring digital products and services to market faster.

The OBT launch forms part of Huawei Cloud’s efforts to support Thailand’s developer community and make AI-assisted software development more accessible to organizations of different sizes.

Strengthening Security for Enterprise AI

Mr. Surasak also emphasized security, stability, and quality as key priorities for enterprise AI adoption. As cyberattacks become increasingly automated and AI-driven, Huawei Cloud has upgraded its security services in two areas: protecting AI systems and using AI to strengthen cyber defense.

Its model lifecycle security solution covers AI infrastructure, training data, model inference, and agent applications.

For enterprises concerned about data sovereignty and privacy, Huawei Cloud provides dedicated security zones that allow customers to independently manage their encryption keys while preventing platform administrators from accessing customer data. Software-hardware integration and hardware acceleration are also used to maintain encryption performance without compromising service efficiency. Huawei Cloud has also introduced Data Capsule technology, which ensures that data can only be used within authorized environments and automatically becomes invalid if moved outside a designated security zone.

Showcasing AI Use Cases Across Industries

Huawei Cloud Summit Thailand 2026 also featured AI and cloud use cases from organizations in Thailand. These included the development of AI platforms and intelligent assistants for the public sector, the use of AI coding and large language models in banking, and AI-powered learning and skills development platforms for the HR sector.

Huawei Cloud and its partners also shared how ecosystem collaboration can help solve industry challenges and accelerate AI adoption among enterprises.

About Huawei Cloud Thailand

Huawei Cloud Thailand is a leading cloud service provider committed to accelerating Thailand’s digital transformation under the mission of “In Thailand, For Thailand.” According to the latest report from Gartner, Huawei Cloud is ranked No.3 by revenue in Thailand’s Infrastructure as a Service (IaaS) market, solidifying its position as one of the most trusted and fastest-growing international cloud providers in the country.

As the first international public cloud vendor to establish local data centers in Thailand, Huawei Cloud now operates three Availability Zones, ensuring high reliability and low-latency connectivity for local users. Leveraging Huawei’s 30-plus years of expertise in ICT infrastructure, it integrates cutting-edge Artificial Intelligence (AI), Cloud-Native 2.0, and Big Data technologies to empower over 40 government agencies and thousands of enterprises across the Kingdom. By building a robust digital ecosystem and fostering local talent, Huawei Cloud aims to drive Thailand’s “Digital Economy” forward, bringing cloud and intelligence to every corner of the country for a fully connected, intelligent future.

For more information, please visit Huawei Cloud Thailand online at

https://www.huaweicloud.com/intl/th-th/ or follow us on:

https://www.facebook.com/HuaweiCloudTH

https://www.youtube.com/@HuaweiCloudAPAC

 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/huawei-cloud-launches-agentic-infrastructure-and-codearts-agent-obt-in-thailand-accelerating-enterprise-ai-innovation-302833957.html

SOURCE Huawei Cloud Thailand

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Huawei Cloud Launches Agentic Infrastructure and CodeArts Agent OBT in Thailand, Accelerating Enterprise AI Innovation

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BANGKOK, July 24, 2026 /PRNewswire/ — Huawei Cloud hosted Huawei Cloud Summit Thailand 2026, bringing together leaders from government, business, industry partners, and the technology community to exchange views on how cloud and AI can support Thailand’s digital economy. During the event, Huawei Cloud announced “Huawei Cloud Agentic Infrastructure: Now Available for Thailand” and officially launched Huawei Cloud CodeArts Agent Open Beta Testing (OBT) in the country.

Mr. Sunny Shang, President of Huawei Cloud APAC, outlined the company’s commitment to working with customers and partners to build an AI-driven digital future for Thailand. Regarding the government’s direction, the Ministry of Digital Economy and Society emphasized the acceleration of digital transformation through national AI policies, public-sector adoption, and stronger public-private collaboration.

The public-sector highlighted how AI can improve government operations and make public services faster and more convenient. NECTEC also presented a Government AI case study covering the development of AI infrastructure and platforms, as well as AI chatbots and intelligent assistants designed to support government officials and improve services for citizens.

Building the Foundation for the Agentic AI Era

Mr. Surasak Wanichwatphibun, CTO of Huawei Cloud Thailand said Huawei Cloud will continue to strengthen its technological capabilities and build a robust computing infrastructure to drive AI innovation across enterprises.

At the center of the announcement is Agentic Infra, a new infrastructure designed specifically for developing and deploying AI agents. It supports efficient token generation, unified scheduling of general-purpose and AI computing resources, continuous learning, and secure and autonomous agent operations.

Mr. Surasak introduced four new features under Agentic Infra:

UnifiedBus-based AI Cluster Service (AICS), which supports highly efficient token generationAgentic Memory Storage Service (AMS), which delivers PB-scale memory storage to address a key bottleneck in agent memory, enabling long-horizon tasks and facilitating continuous learning.AgentSphere, which offers a secure and autonomous runtime environment for AI agentsCCE VolcanoNext, which enables unified scheduling of general-purpose and AI computing resources

CodeArts Agent OBT Launches in Thailand

Another major highlight was the launch of Huawei Cloud CodeArts Agent OBT in Thailand, giving local developers and enterprises an opportunity to experience Huawei Cloud’s coding agent and provide feedback before its wider release.

CodeArts Agent combines IDE functionality, autonomous development capabilities, and coding models. It supports project-level code generation, code completion, R&D knowledge Q&A, and unit test case generation.

The platform also applies Specification-Driven Development (SDD) to help development teams maintain code quality from the requirements stage through to final delivery.

It is worth mentioning that this release also introduces the Agent Team mode, which can automatically form a development team, enabling multiple agents to collaborate concurrently and execute tasks simultaneously.

By reducing repetitive tasks, CodeArts Agent can help developers work more efficiently and allow organizations to bring digital products and services to market faster.

The OBT launch forms part of Huawei Cloud’s efforts to support Thailand’s developer community and make AI-assisted software development more accessible to organizations of different sizes.

Strengthening Security for Enterprise AI

Mr. Surasak also emphasized security, stability, and quality as key priorities for enterprise AI adoption. As cyberattacks become increasingly automated and AI-driven, Huawei Cloud has upgraded its security services in two areas: protecting AI systems and using AI to strengthen cyber defense.

Its model lifecycle security solution covers AI infrastructure, training data, model inference, and agent applications.

For enterprises concerned about data sovereignty and privacy, Huawei Cloud provides dedicated security zones that allow customers to independently manage their encryption keys while preventing platform administrators from accessing customer data. Software-hardware integration and hardware acceleration are also used to maintain encryption performance without compromising service efficiency. Huawei Cloud has also introduced Data Capsule technology, which ensures that data can only be used within authorized environments and automatically becomes invalid if moved outside a designated security zone.

Showcasing AI Use Cases Across Industries

Huawei Cloud Summit Thailand 2026 also featured AI and cloud use cases from organizations in Thailand. These included the development of AI platforms and intelligent assistants for the public sector, the use of AI coding and large language models in banking, and AI-powered learning and skills development platforms for the HR sector.

Huawei Cloud and its partners also shared how ecosystem collaboration can help solve industry challenges and accelerate AI adoption among enterprises.

About Huawei Cloud Thailand

Huawei Cloud Thailand is a leading cloud service provider committed to accelerating Thailand’s digital transformation under the mission of “In Thailand, For Thailand.” According to the latest report from Gartner, Huawei Cloud is ranked No.3 by revenue in Thailand’s Infrastructure as a Service (IaaS) market, solidifying its position as one of the most trusted and fastest-growing international cloud providers in the country.

As the first international public cloud vendor to establish local data centers in Thailand, Huawei Cloud now operates three Availability Zones, ensuring high reliability and low-latency connectivity for local users. Leveraging Huawei’s 30-plus years of expertise in ICT infrastructure, it integrates cutting-edge Artificial Intelligence (AI), Cloud-Native 2.0, and Big Data technologies to empower over 40 government agencies and thousands of enterprises across the Kingdom. By building a robust digital ecosystem and fostering local talent, Huawei Cloud aims to drive Thailand’s “Digital Economy” forward, bringing cloud and intelligence to every corner of the country for a fully connected, intelligent future.

For more information, please visit Huawei Cloud Thailand online at

https://www.huaweicloud.com/intl/th-th/ or follow us on:

https://www.facebook.com/HuaweiCloudTH

https://www.youtube.com/@HuaweiCloudAPAC

 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/huawei-cloud-launches-agentic-infrastructure-and-codearts-agent-obt-in-thailand-accelerating-enterprise-ai-innovation-302833957.html

SOURCE Huawei Cloud Thailand

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Loomis Interim Report January – June 2026

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STOCKHOLM, July 24, 2026 /PRNewswire/ —

Continued strong growth and record operating margin (EBITA %)

President and CEO Aritz Larrea comments:

“We delivered another very strong quarter reflecting the continued execution of our strategy and the strength of our diversified model. Revenue reached SEK 7.9 billion with a currency-adjusted growth of 9.1 percent. Both segment USA and segment Europe and Latin America contributed to the performance driven by continued strength in our International and Automated Solutions business lines. Operating income (EBITA) exceeded 1 billion SEK and we increased our EBITA margin by more than 1 percentage point year–over–year to 14.0 percent.

Our financial position remains strong. Supported by robust cash flow generation and a solid balance sheet, we continue to invest in long-term growth opportunities, pursue value-creating acquisitions, and maintain our commitment to delivering attractive returns to shareholders.”

Quarter 2, April – June 2026

Revenue for the quarter was SEK 7,891 million (7,407). The currency-adjusted growth was 9.1 percent (4.8), of which organic growth was 6.7 percent (3.8) and acquisitions contributed 2.5 percent (1.0). Including the exchange rate effect, the total growth was 6.5 percent (-3.0).Operating income (EBITA) 1) for the quarter was SEK 1,102 million (944) and the operating margin (EBITA) increased to 14.0 percent (12.7).Operating income (EBIT) before items affecting comparability for the quarter was SEK 1,062 million (882) and operating margin (EBIT) before items affecting comparability was 13.5 percent (11.9).Income before taxes for the quarter was SEK 869 million (664) and profit for the period was SEK 608 million (478).Basic earnings per share for the quarter were SEK 9.09 (7.01) and diluted earnings per share were SEK 9.06 (6.99).Cash flow from operating activities 2) was SEK 683 million (550) in the quarter. The cash flow from operating activities for the rolling twelve months was 95 percent (105) of operating income (EBITA).Net debt in relation to EBITDA was 1.60 times (1.75) in the quarter.Loomis expanded its presence in Latin America through the acquisition of Transportadora del Interior in Argentina and the announced acquisition of Hermes Transportes Blindados in Peru.

1)  Earnings Before Interest, Taxes, Amortization of acquisition-related intangible fixed assets, Acquisition-related costs and revenue and items affecting comparability.
2)  Cash flow from operating activities is exclusive of impact from IFRS 16.

Report presentation today at 10.30 a.m. (CEST)

The report will be presented in a webcast conference today at 10.30 am (CEST) by President and CEO Aritz Larrea and CFO Johan Wilsby.

To follow the webcast, please follow this link.

The presentation materials and a recorded version of the conference will be available on https://www.loomis.com/en/investors/reports-and-presentations/ following the presentation.

For more information, please contact:

Jenny Boström
Head of Sustainability and IR
ir@loomis.com
+46 79 006 45 92

Fredrik Hammarbäck
Media and External Communications Manager
media@loomis.com
+46 76 311 56 29

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/loomis-ab/r/loomis-interim-report-january—june-2026,c4377246

The following files are available for download:

https://mb.cision.com/Main/51/4377246/4201809.pdf

Loomis Interim Report January – June 2026

https://mb.cision.com/Public/51/4377246/940bbe0a24c483c8.pdf

Loomis Interim Report January – June 2026 – press release

 

View original content:https://www.prnewswire.com/news-releases/loomis-interim-report-january–june-2026-302833961.html

SOURCE Loomis AB

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