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AI Trends 2025 Report Published: Deepfake Threats, Incoming AI Regulations, and Exponential AI Adoption Among Top Trends To Prepare For, Says Info-Tech Research Group

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Info-Tech Research Group’s newly released AI Trends 2025 report provides essential insights into the future of AI strategy, the rapid growth of the AI ecosystem, emerging regulatory landscapes, and the critical challenges posed by deepfake technology. The comprehensive report, based on insights from nearly 1,000 IT leaders, offers actionable steps to harness AI’s potential while maintaining security and compliance.

SYDNEY, Dec. 18, 2024 /PRNewswire/ — As artificial intelligence (AI) continues its exponential expansion across industries, organisations are increasingly challenged to deploy AI responsibly and strategically. Info-Tech Research Group’s newly published AI Trends 2025 report provides critical guidance on Responsible AI, governance, and organisational policies necessary to drive value from AI initiatives. The global research and advisory firm’s report emphasises the importance of managing AI as a core element of organisational strategy and offers actionable steps for effective AI implementation.

‘AI is rapidly reshaping industries across the APAC region, and organisations must balance this opportunity with strong governance to fully realise AI’s benefits,’ says George Khreish, managing partner at Info-Tech Research Group, APAC. ‘The AI Trends 2025 report highlights the importance of frameworks that address both local regulatory requirements and global best practices, helping organisations leverage AI responsibly. By adopting these standards, APAC leaders can excel in both innovation and ethical AI implementation, enhancing trust and gaining a competitive edge in an evolving digital landscape.’

Drawing on Info-Tech’s Future of IT 2025 survey, which collected responses from nearly 1,000 IT decision-makers worldwide, the AI Trends 2025 report presents a comprehensive view of the global AI landscape. Survey participants represented key regions, including Europe, the United States, Canada, and APAC, spanning 17 industries such as financial services, healthcare, government, and manufacturing. This extensive data provides valuable insight into AI’s impact across sectors.

‘With AI’s role expanding in every aspect of business, developing an AI strategy that is aligned with the organisation’s strategy and goals is more important than ever,’ says Bill Wong, lead author of the report and research fellow at Info-Tech Research Group. ‘Our AI Trends 2025 report emphasises that to truly leverage AI’s potential, organisations need to build frameworks that drive improved business outcomes while aligning to Responsible AI principles and regulatory compliance. The structured approach will help organisations drive sustainable value from AI while managing its associated risks and organisational impact responsibly.’

According to Info-Tech’s research findings, despite growing enthusiasm, many organisations are in the early stages of AI strategy development, with limited skills and infrastructure in place. In fact, 41% of surveyed organisations are currently developing an AI strategy, while 26% plan to integrate AI within broader IT and business strategies rather than as a standalone initiative. These insights highlight the need for robust frameworks that address governance, data management, and alignment with business goals to fully harness AI’s transformative potential.

The AI Trends 2025 Report Identifies Four Central Trends That Will Shape AI Adoption in the Year Ahead

As organisations consider how best to tackle these challenges and capitalise on emerging opportunities, Info-Tech’s AI Trends 2025 report identifies four central trends shaping AI adoption in the year ahead:

1. AI Strategy: While 41% of organisations are actively developing an AI strategy, 26% plan to integrate AI within existing IT and business plans, highlighting the need for clear strategic alignment. Info-Tech suggests that successful AI strategies need to be aligned with corporate goals and objectives. This alignment includes AI strategic principles to guide investments and identified business drivers from the key stakeholders to guide the selection and prioritisation of proposed AI initiatives.

2. AI Ecosystem: The AI ecosystem is rapidly scaling, with AI development tools being one of the fastest-growing categories. Organisations must evaluate diverse tools for alignment with organisational objectives, assessing factors like integration complexity, stakeholder support, and value for AI-driven outcomes. Generative AI is a high-demand area, with many organisations preferring to access generative AI through embedded SaaS applications or APIs.

3. AI Regulations: As AI adoption continues to grow, so does the regulatory landscape. The EU AI Act, a risk-based regulatory framework, is expected to set global standards, emphasising privacy, security, and responsible use of AI. Info-Tech advises that organisations should anticipate that regulations like these will shape global AI policies and prepare for what is to come. Governance challenges—such as data management, model accuracy, and integration—will prompt organisations to seek external guidance from vendors and consultants for best practices.

4. Deepfake Threats: The rise of deepfakes and AI-powered cyber threats presents significant challenges. Deepfake technology risks public trust, facilitates fraud, and threatens data integrity, highlighting the need for robust verification and cybersecurity measures. To manage these risks, the firm urges organisations to implement training, authentication protocols, and ongoing oversight to protect data integrity and organisational reputation.

Governance gaps and skill shortages remain significant barriers to scaling AI effectively and responsibly due to a lack of the necessary AI and data management expertise required to advance AI initiatives. Robust governance frameworks are also often missing, which complicates efforts to manage AI’s operational complexities and disruptive impact. The firm advises that establishing these frameworks is essential for secure, compliant, and Responsible AI adoption across industries in 2025 and beyond.

As organisations work to address governance and skill gaps, selecting suitable AI vendor solutions introduces another set of challenges. Privacy and security are top priorities, with model accuracy, reliability, and cost-effectiveness also critical considerations. The complexity of selecting and prioritising AI solutions adds another layer of difficulty as organisations strive to implement solutions that deliver both efficiency and value while aligning with strategic goals.

With organisations and their IT teams watching the horizon and preparing for what 2025 will bring, Info-Tech’s AI Trends 2025 report offers a data-backed blueprint for how organisations can start to create more structured approaches to AI that will open the doors for enhanced innovation, improved operational efficiency, and responsible AI use. This strategic foundation will enable IT leaders to navigate AI’s rapid evolution confidently and sustainably for the years to come.

Download and read the full AI Trends 2025 report for more insights on the year ahead.

For media inquiries or interview requests with Bill Wong, lead author of the 2025 report and an expert on AI trends, please contact pr@infotech.com.

About Info-Tech Research Group

Info-Tech Research Group is one of the world’s leading research and advisory firms, proudly serving over 30,000 IT and HR professionals. The company produces unbiased, highly relevant research and provides advisory services to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide them with everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organisations.

To learn more about Info-Tech’s divisions, visit McLean & Company for HR research and advisory services and SoftwareReviews for software-buying insights. 

Media professionals can register for unrestricted access to research across IT, HR, and software and hundreds of industry analysts through the firm’s Media Insiders program. To gain access, contact pr@infotech.com.

For information about Info-Tech Research Group or to access the latest research, visit infotech.com and connect via LinkedIn and X.

Media Contact: Sufyan Al-Hassan, Senior PR Manager, Info-Tech Research Group, salhassan@infotech.com | +1 (888) 670-8889 x2418

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HUAWEI WATCH D3 Debuts at ISH-ECS 2026, Bringing Advanced Blood Pressure Monitoring into Everyday Life

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DUBAI, UAE, Oct. 27, 2026 /PRNewswire/ — The 31st International Society of Hypertension Scientific Meeting and 17th Emirates Cardiac Society Annual Conference (ISH-ECS 2026) took place in Dubai from 22 to 25 October 2026. As a major international gathering dedicated to hypertension, the conference brought together leading organisations and experts from around the world to discuss the latest research and developments in hypertension prevention and management.

International experts presented findings from their research using HUAWEI WATCH D Series wearable blood pressure monitors, highlighting the potential of wearable technology to support blood pressure monitoring and management. Huawei, a member of the International Society of Hypertension (ISH), also showcased its newly launched HUAWEI WATCH D3 at the event. At the Huawei exhibition area, attendees had the opportunity to experience the new device’s medical-grade blood pressure monitoring capabilities across different scenarios first-hand, offering a closer look at how advanced wearable technology can make blood pressure monitoring more convenient and accessible in everyday life.

Huawei Establishes Wearable Blood Pressure Technology Innovation Fund to Advance Research

Hypertension is one of the most common chronic conditions worldwide and a leading risk factor for cardiovascular disease. Despite advances in prevention and treatment, blood pressure control rates remain low globally, highlighting the need for more effective monitoring and management.

To support further research in this field, Huawei has established the Wearable Blood Pressure Technology Innovation Fund in collaboration with ISH. The fund focuses on two key areas: wearable blood pressure measurement and wearable blood pressure management. It aims to encourage innovation, explore new applications for wearable technology, and support advances in hypertension prevention and management worldwide.

At the conference, researchers leading the first three projects selected for funding, from more than 80 applications, were invited to present their work. The projects involve researchers from the University of Colombo in Sri Lanka and the University of Edinburgh in the UK, Peking University People’s Hospital in China, and the University of Cambridge in the UK. The funding will support further research into blood pressure management using HUAWEI WATCH D series devices.

Airbag-Based Wearables Gain Recognition in Hypertension Guidelines

As wearable health technology continues to advance, wrist-worn blood pressure monitors using inflatable cuffs and oscillometric measurement technology are gaining recognition within the international medical community.

These devices have been addressed in several international guidelines and expert consensus statements, including the European Society of Hypertension’s Wearable Wrist-Watch Type Cuff Oscillometric Blood Pressure Monitors: Consensus Statement, the 2026 ISH Global Hypertension Practice Guidelines, and the HOPE Asia Network Asian Hypertension Guidelines. These publications recognise the potential role of validated wrist-worn oscillometric devices in blood pressure self-monitoring. Experts at the conference also discussed the significance of these developments and their implications for future clinical applications.

In China, the Chinese Guidelines for the Prevention and Management of Hypertension (2024 Edition) included wrist-worn oscillometric blood pressure monitoring for the first time. Meanwhile, the Expert Recommendations for Ambulatory Blood Pressure Measurement Using Wearable Devices recommended the use of smart wearable devices validated against international standards for ambulatory blood pressure monitoring. Together, these developments reflect growing international recognition of the role wearable technology can play in hypertension management.

During the “HUAWEI Wearable Technology” innovation and HUAWEI WATCH D3 experience sessions, HUAWEI experts introduced the technologies and applications behind the company’s approach to comprehensive health management. International hypertension specialists also shared their perspectives on the HUAWEI WATCH D3 and its potential to make blood pressure monitoring more accessible.

Professor Wang Jiguang, President of the Chinese Hypertension Association, noted: “Innovations like Minimally Disruptive ABPM and environmental monitoring reminder by Huawei Watch D3 may be inspiring for shaping a new direction on how future blood pressure management is automated and seamlessly embedded into daily life, via wearable devices”.

Professor George Stergiou, President of the International Society of Hypertension, described the Huawei Watch D3 as a novel, reliable wearable device that provides insights into blood pressure profiles and patterns. He also noted that the European Society of Hypertension (ESH) and the ISH encourages the clinical use of validated wrist-cuff blood pressure monitors, while calling for further research into their implementation in clinical practice.

Professor Maryam Al Saeed of Mohammed Bin Rashid University of Medicine and Health Sciences commented, “Dubai Health and Huawei are collaborating on a clinical research initiative to evaluate non-invasive wearable technology for earlier diabetes risk, leveraging real-world health data to advance personalized prevention, enable proactive healthcare, and improve long-term health outcomes across diverse populations.”

HUAWEI WATCH D3 Combines Monitoring with Everyday Convenience

Gong Yuansong, Vice President of Huawei’s Smart Wearable and Sports Health Product Line (Solutions and Ecosystem), delivered a keynote speech at the conference. He highlighted a growing shift in attitudes towards personal health, with people moving beyond treatment towards proactive monitoring and early prevention. Blood pressure management is also evolving, extending beyond individual measurements and hospital visits to become part of everyday health routines.

He added, “Smart wearables and comprehensive health insight capabilities, such as health glance, trends, and readiness scores, are promising to help users understand and gradually act to improve their health span.”

The HUAWEI WATCH D3 is the latest addition to Huawei’s health-focused wearable portfolio. As the third generation of Huawei’s wrist-worn blood pressure monitors, it combines professional measurement capabilities with a lightweight design and features that support everyday blood pressure management.

Equipped with ultra-narrow airbag oscillometric measurement technology, the HUAWEI WATCH D3 also introduces a new mode for measuring blood pressure before and after exercise. By tracking changes in blood pressure in response to physical activity, the feature helps users identify potentially abnormal responses and provides relevant insights and recommendations to support safer, more informed exercise. This mode is the first of its kind in the industry to receive EU CE certification under the Medical Device Regulation (MDR) and Class II medical device registration in China.

HUAWEI has also partnered with Ruijin Hospital, affiliated with Shanghai Jiao Tong University School of Medicine, to launch the Minimally Disruptive ABPM Study. The research initiative is also set to expand to countries including Saudi Arabia and Malaysia through partnerships with local research institutions.

The study explores a hybrid measurement approach that combines all-day photoplethysmography (PPG) monitoring with precise airbag-based oscillometric measurements for calibration. This approach aims to reduce the number of required cuff-based measurements from 27 to 7, helping to minimise disruptions during ambulatory blood pressure monitoring.

The monitoring approach also provides users with a detailed overview of their blood pressure patterns, including 24-hour, daytime and night-time averages, as well as charts showing how their blood pressure changes throughout the day. These insights can help users better understand their blood pressure trends and support long-term management.

From academic exchange to technological innovation, ISH-ECS 2026 highlighted the growing potential of wearable technology to transform blood pressure management. With innovations such as the HUAWEI WATCH D3, Huawei is bringing advanced health monitoring capabilities beyond clinical settings and into everyday life, helping people take a more proactive role in managing their own health.

SOURCE Huawei

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3TREES Shines at Big 5 Construct Kenya, Showcasing Healthy Living Solutions for East Africa

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PUTIAN, China, Oct. 27, 2026 /PRNewswire/ — 3TREES recently showcased its green coating solutions at Big 5 Construct Kenya, a major building and construction trade show in East Africa that opened on October 21, 2026, at the Sarit Expo Centre in Nairobi. Guided by its “Create Healthy Life” philosophy, 3TREES presented a broad product portfolio at Hall 1, Booth 1J17, attracting strong interest and active business discussions. The event also strengthened the brand’s visibility among regional customers and industry partners.

The exhibition marked another step in 3TREES’ expansion in East Africa. Continued infrastructure investment and urbanization across the region are driving demand for building materials that are environmentally friendly, healthy, durable and suited to local conditions. Through the exhibition, 3TREES introduced integrated green coating solutions for regional construction needs.

The product showcase covered stone-effect exterior coatings, inorganic interior coatings, artistic finishes, waterproofing membranes and coatings, and floor coatings. Together, these products demonstrated 3TREES’ capabilities across wall and floor applications and helped visitors gain a clearer understanding of the company’s product quality, technologies and service strengths.

The booth welcomed distributors, engineering purchasers, contractors and industry professionals from Kenya, Tanzania, Uganda, Ethiopia and other East African markets. Visitors discussed product performance, application methods, technical standards, local adaptability and distribution cooperation with the 3TREES team. Through one-to-one consultations, the team introduced key technologies and application scenarios while sharing experience from engineering and residential projects in China. The exchanges generated positive feedback and opportunities for further cooperation.

Looking ahead, 3TREES will continue adapting its product formulations and coating solutions to East Africa’s high temperatures, intense ultraviolet exposure, concentrated rainy seasons and local construction standards. The company will also advance regional channel development and strengthen technical support and after-sales services to better serve local customers.

Building on its research and development strengths and broad product portfolio, 3TREES will deepen industry exchange and strategic cooperation, introduce mature green coating technologies and solutions to more overseas markets, and support the green development of East Africa’s building materials industry. Through sustained localization, the company aims to bring healthier and greener products to more households and construction projects across the region.

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Festive Travel Gets More Intentional: Indian Travelers Look Beyond the Traditional Holiday, Agoda Reports

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SINGAPORE, Oct. 27, 2026 /PRNewswire/ — For Indian travelers, the October to November festive period is increasingly becoming an opportunity to combine celebrations with a change of scene. With Dussehra, Durga Puja and Diwali approaching, accommodation search trends on digital travel platform Agoda show travelers looking at a mix of international experiences and domestic leisure breaks. Based on searches made between August 1 and September 30, 2026, for stays between October 15 and November 30, Bangkok, Phuket and Tokyo emerged as the top three international cities searched by Indian travelers, while Goa, Puri and Udaipur were the most popular domestic destinations.

Asia remains central to the festive itinerary for international travel

International travel interest for Indian travelers is led by destinations across Asia, with Thailand, Vietnam and Japan emerging among the most searched countries recording 55%, 86% and 125% growth in searches respectively compared to last year. Sri Lanka on the other hand recorded the almost 262% year-on-year growth in searches among the top international destinations, followed by Hong Kong SAR, China at nearly 138% indicating growing interest across a mix of destinations that offer cultural, culinary and leisure experiences.

At the city level, Bangkok and Phuket in Thailand recorded 65% and 51% growth in searches, respectively, offering travelers a combination of cultural landmarks such as the Grand Palace and Wat Pho along with local food and coastal experiences. In Vietnam, Phu Quoc recorded 124% growth in searches by Indian travelers, with its beaches, island-hopping experiences and night markets offering a mix of leisure and local experiences. Hanoi recorded a 94% increase, with attractions such as the Old Quarter and Hoan Kiem Lake offering a glimpse of the city’s heritage. Tokyo also recorded 109% growth in searches from India, with the October to November travel window coinciding with its autumn foliage season, when spots such as Shinjuku Gyoen become popular for ‘Kōyō’, Japan’s tradition of enjoying the changing colors of the leaves.

Festive escapes return to perennial favorites

Within India, festive travel trends reflect a mix of leisure, cultural and nature-led getaways. Goa saw nearly 43% year-over-year growth in searches, while Udaipur grew by nearly 29%, reflecting continued interest in established leisure and heritage destinations. Puri recorded 318% growth in searches, followed by Ooty at 166% and Munnar at 107%, pointing to interest in coastal, hill and nature-focused breaks. Varanasi also recorded 92% year-over-year growth, adding to interest in destinations associated with India’s cultural and spiritual heritage.

Gaurav Malik, Country Director, Indian Subcontinent & Indian Ocean Islands, Agoda, shared: “The festive period has traditionally been when travel and celebration come together, but the destinations people are considering reveal that there are now various ways to spend this time. We are seeing interest span beach holidays, city breaks, cultural destinations and hill station escapes, suggesting that travelers are choosing destinations around the experience they want to have, rather than simply following a conventional itinerary. For Agoda, this also means helping people discover the right stay and experiences around increasingly diverse ways of traveling.”

As travelers increasingly shape festive getaways around the experiences they want to discover, Agoda brings stays, flights and activities together in one place, giving travelers access to more than 6 million holiday properties, over 130,000 flight routes and more than 300,000 activities worldwide through its website and mobile app.

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