Connect with us

Technology

Influencer Marketing Platform Market to Grow by USD 52.23 Billion (2024-2028), Vendor Partnerships and M&A Driving Growth, AI Redefining Market Landscape – Technavio

Published

on

NEW YORK, Dec. 18, 2024 /PRNewswire/ — Report with market evolution powered by AI – The global influencer marketing platform market size is estimated to grow by USD 52.23 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  32.07%  during the forecast period. Increasing partnerships and mergers and acquisitions among vendors is driving market growth, with a trend towards influencer marketing platforms gain customer trust and create the brand image. However, increase in number of fake followers  poses a challenge. Key market players include AspireIQ Inc., Captiv8 Inc., Cision US Inc., CreatorIQ, Emplifi Inc, Estalea, ExpertVoice Inc., Fashion GPS Inc., IZEA Worldwide Inc., JuliusWorks Inc., Linqia Inc., Lumanu Inc., Mavrck LLC, Meltwater NV, Modern Agency SAS, Onalytica Ltd., Quotient Technology Inc., Social Beat Digital Marketing LLP, The W Factory LLC, and Upfluence Inc..

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View Free Sample PDF

Influencer Marketing Platform Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 32.07%

Market growth 2024-2028

USD 52.23 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

30.84

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 34%

Key countries

US, China, Japan, Germany, and UK

Key companies profiled

AspireIQ Inc., Captiv8 Inc., Cision US Inc., CreatorIQ, Emplifi Inc, Estalea, ExpertVoice Inc., Fashion GPS Inc., IZEA Worldwide Inc., JuliusWorks Inc., Linqia Inc., Lumanu Inc., Mavrck LLC, Meltwater NV, Modern Agency SAS, Onalytica Ltd., Quotient Technology Inc., Social Beat Digital Marketing LLP, The W Factory LLC, and Upfluence Inc.

Market Driver

Businesses increasingly utilize influencer marketing platforms to expand their brand reach and engage with their audience on social media. These platforms enable enterprises to generate valuable content, fostering trust and credibility among customers. By leveraging influencer marketing, organizations can effectively build a strong online presence and connect with their target demographic. Consequently, the global market for influencer marketing platforms is anticipated to experience significant growth due to this increasing demand. 

The Influencer Marketing Platform market is experiencing significant growth, with many businesses utilizing influencers to reach their audience. Key trends include the use of social media platforms for influencer marketing, the importance of authenticity and transparency, and the measurement of influencer performance through metrics such as engagement rates and reach. Niches like technology, fashion, and health are popular areas for influencer marketing. Brands are also focusing on micro-influencers and niche communities to target specific audiences. The use of video content and user-generated content is also on the rise. Overall, influencer marketing is a powerful tool for businesses looking to build brand awareness and connect with consumers. 

Request Sample of our comprehensive report now to stay ahead in the AI-driven market evolution!

Market Challenges

The influencer marketing platform market has experienced significant growth due to the shift in consumer behavior towards social media and OTT channels. Brands seek to collaborate with authentic and impactful influencers to promote their products or services, leading to increased demand for micro and macro influencers. However, the rise in competition has resulted in concerns over the authenticity of influencer followings. Some influencers purchase fake followers or use bots to inflate their popularity, making it challenging for organizations to distinguish genuine influencers. To mitigate this issue, companies are adopting auditing tools that can identify and filter out fake accounts, ensuring the effectiveness and transparency of influencer marketing campaigns. This trend is anticipated to impact the market’s growth during the forecast period.Influencer marketing platforms have gained significant traction in the digital marketing landscape. However, they come with unique challenges. One major challenge is identifying the right influencer for a brand, ensuring their audience aligns with the target demographic. Another challenge is measuring the return on investment, as engagement metrics don’t always translate into sales. Additionally, maintaining authenticity and transparency in influencer partnerships is crucial to build trust with consumers. Lastly, staying updated with influencer trends and adhering to regulations, such as FTC guidelines, can be time-consuming and complex. Overcoming these challenges requires a strategic approach, effective communication, and influencer marketing platform.

Discover how AI is revolutionizing market trends- Get your access now!

Segment Overview 

This influencer marketing platform market report extensively covers market segmentation by  

End-user 1.1 Large enterprise1.2 Small and medium enterpriseApplication 2.1 Fashion and lifestyle2.2 Food and entertainment2.3 Travel and holiday2.4 Sports and fitness2.5 OthersGeography 3.1 North America3.2 Europe3.3 APAC3.4 Middle East and Africa3.5 South America

1.1 Large enterprise-  Influencer marketing platforms are essential tools for large enterprises to expand their brand reach, engage audiences, and convert leads. These platforms offer powerful analytics and searchable databases to manage complex campaigns across various regions and demographics. Real-time performance insights enable enterprises to optimize strategies and measure ROI. Key features include campaign management, influencer content amplification, marketplaces, and third-party analytics. These platforms also enhance visibility on e-commerce platforms by adding relevant keywords. The focus on data and analytics is driving growth in the influencer marketing platform market for large enterprises.

Download a Sample of our comprehensive report today to discover how AI-driven innovations are reshaping competitive dynamics

Research Analysis

In the dynamic landscape of digital media, influencer marketing platforms have emerged as a powerful tool for brands seeking to build trust and credibility with their audience. These platforms facilitate collaboration between brands and influencers, enabling the creation and dissemination of engaging content. However, transparency and authenticity are paramount in this space, as influencer fraud remains a concern. Generative AI is increasingly being used to identify and mitigate fraudulent activities, ensuring the integrity of niche communities. Machine Learning algorithms, such as those employed by HypeAuditor, help assess influencer performance metrics like engagement rate and sales potential. Influencer marketing spans various industries, including Fashion & Beauty, Gaming, Travel and Lifestyle, and Smartphones. Brands can leverage these platforms for B2B and B2C campaigns, aiming to boost brand awareness and drive sales through content creation on the internet and online platforms accessible to the public.

Market Research Overview

The Influencer Marketing Platform market is a dynamic and growing industry that connects brands with social media influencers to promote their products or services. These platforms facilitate the discovery, management, and measurement of influencer marketing campaigns. They offer features such as influencer identification, campaign planning, content creation, and performance tracking. Brands can leverage influencer marketing to reach new audiences, build brand awareness, and drive sales. The market is driven by the increasing use of social media, the rise of micro-influencers, and the need for authentic and personalized marketing. Additionally, advancements in technology, such as AI and machine learning, enable more effective influencer selection and campaign optimization. Overall, influencer marketing platforms offer a powerful solution for brands looking to engage with consumers in a meaningful and authentic way.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userLarge EnterpriseSmall And Medium EnterpriseApplicationFashion And LifestyleFood And EntertainmentTravel And HolidaySports And FitnessOthersGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

View original content to download multimedia:https://www.prnewswire.com/news-releases/influencer-marketing-platform-market-to-grow-by-usd-52-23-billion-2024-2028-vendor-partnerships-and-ma-driving-growth-ai-redefining-market-landscape—-technavio-302334615.html

SOURCE Technavio

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

VYLIT OPENS ITS CREATOR ADVISORY BOARD, GIVING CREATORS EQUITY IN THE PLATFORM

Published

on

By

Reality star & chef Dom DeAngelis, model & creator Cydney Moreau, and creator-entrepreneur Crystal Jackson named as founding members, with applications now open for creators who want a voice in how the platform is shaped

MIAMI, July 23, 2026 /PRNewswire/ — Vylit, the 18+ creator-first social platform co-founded by Ami Gan, former CEO of OnlyFans, and seasoned entrepreneur Kailey Magder, is opening applications for its Creator Advisory Board, which will include a select group of creators that will have a strong voice in shaping the platform they use and earn on.

Vylit is inviting creators not just to join the platform, but to help build it, with real shares in the company reserved for those who contribute to its growth, culture and direction. The Creator Advisory Board will give creators a direct voice in building Vylit’s community, the platform’s development and creator tools, along with ownership in the business they’re helping grow.

Applications are now open. Creators can apply by emailing vylit@vylitworld.com with their name, bio and social handles.

Vylit is launching the board with three founding members who show the range of creators it’s built for.

Dominic DeAngelis, known from YouTube and Vanderpump Villa, where his culinary skills earned recognition from viewers around the world, has been using the platform to share behind-the-scenes and day-in-the-life content with his subscribers — the kind of direct, monetized relationship with fans that Vylit is designed around.

“Social media sucks right now. The algorithms are negative, you don’t even see the people you follow anymore, and creators are struggling to find real connections with their fans,” said DeAngelis. “I’m thrilled to be part of a platform that’s doing it differently. Vylit is actually listening to creators and building with us, not just for us.”

Cydney Moreau, a Louisiana-born former track athlete turned model and creator with a following across fitness, fashion and lifestyle, balances her work with life as a mom. Vylit is where she’s turning that following into a business for the first time, on her own terms.

“As someone who is monetizing my content for the first time, knowing that I will have a say in how the platform treats other creators means everything,” said Moreau. “It’s not every day a platform actually wants creators in the room while they’re building it. Knowing Vylit is making decisions with our interests at heart gives me the confidence to build here, and I’m excited to help shape where this goes.”

Crystal Jackson, known to millions of followers as Mrs. Poindexter, is the co-founder of EssentL, a company building business infrastructure and benefits for creators. A former engineer turned multi-platform creator and entrepreneur, she brings an operator’s understanding of what creators actually need from the platforms they build on.

“I’ve spent years building an audience and a business across platforms that weren’t built for today’s creator ecosystem,” said Jackson. “What drew me to Vylit is that they’re handing creators actual ownership and a real say in the decisions that affect us. That’s not something I’ve seen anyone else do, and I want to help build it right.”

Since launching, Vylit has positioned itself as the “HBO of social media,” a space between traditional social media and adult subscription platforms, where creators can be expressive, marketable and in control. The Creator Advisory Board takes that further. Rather than building the platform for creators and handing it over, Vylit is building it with them, giving them direct ownership and a say in its direction.

“The users driving value should have a say in the business,” said Ami Gan, Co-Founder and CEO of Vylit. “Creators understand culture and digital monetization better than anyone. At Vylit, that expertise earns them a real seat at the table.”

“We didn’t want to build another platform where creators show up after the fact,” added Kailey Magder, Co-Founder and COO of Vylit. “We want them involved from day one, shaping the product, the community and the direction of the business.”

Vylit truly puts creators in charge, giving them real ownership and a direct say in how the platform evolves. The Creator Advisory Board is just the start.

To learn more, visit https://vylitworld.com/ 

To access the media kit, click here.

ABOUT VYLIT
Vylit is an 18+ creator-first social platform redefining how adults share, discover and monetize content. Co-founded by Amrapali (Ami) Gan and Kailey Magder, Vylit was created to fill the gap between traditional social media and creator platforms, offering a premium digital experience for expression. Built as “the HBO of social media,” the platform allows topless content while prohibiting explicit material, giving creators greater freedom. Vylit combines social connectivity with built-in monetization, interest-based discovery through its Vybe Matching Engine, and in-house AI Image Generation and Chat tools designed for its users. Learn more at www.vylitworld.com.

FOR PRESS INQUIRIES
pr@vylitworld.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/vylit-opens-its-creator-advisory-board-giving-creators-equity-in-the-platform-302833733.html

SOURCE Vylit World

Continue Reading

Technology

CNBC Names PayJoy one of the World’s Top FinTech Companies of 2026

Published

on

By

Recognition highlights PayJoy’s leadership in emerging market consumer finance

SAN FRANCISCO, July 23, 2026 /PRNewswire/ — CNBC and Statista have named PayJoy to the “World’s Top Fintech Companies 2026,” which honors companies providing digital funding and bank-independent lending solutions for individuals and businesses. PayJoy is a leading financial services provider for underserved consumers across emerging markets.

Now in its fourth edition, the ranking identifies 500 leading companies across eight fintech market segments worldwide, including Payments, Neobanking, Wealth Technology, Digital Assets, Enterprise Fintech, Insurtech, Regtech, and Alternative Financing. Companies were evaluated using an aggregated scoring model built on both general and segment-specific KPIs, drawing on desk research from publicly available sources alongside company self-reports submitted through an open application process.

PayJoy’s inclusion reflects its work bringing credit access to the emerging middle class in Mexico, Colombia, Brazil, Panama, Peru, Ecuador, South Africa, the Philippines, and Indonesia, nine countries where traditional financial infrastructure has long excluded first-time borrowers.

“This recognition from CNBC and Statista is a meaningful validation of the work our team does every day,” said Doug Ricket, PayJoy CEO and Co-Founder. “Millions of people across the markets we serve are building credit for the first time through PayJoy. Being named among the world’s top fintech companies reflects the scale and impact of that work.”

For more information on the full ranking, visit https://www.cnbc.com/worlds-top-fintech-companies-2026/ 

About PayJoy
PayJoy expands credit access across emerging markets through point-of-sale financing and card offerings. Its proprietary secured-credit technology enables first-time borrowers to responsibly build financial stability and participate fully in the modern economy. Through its cutting-edge machine learning, data science, and anti-fraud AI, PayJoy has financed over $3.5 billion of loans to more than 20 million people and employs over 1,000 people worldwide. For more information, visit https://www.payjoy.com/ 

Contact
payjoy@thekeypr.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/cnbc-names-payjoy-one-of-the-worlds-top-fintech-companies-of-2026-302833730.html

SOURCE PayJoy

Continue Reading

Technology

Youngstown Innovation Hub Breaks Ground at YBI’s 107 Building

Published

on

By

YOUNGSTOWN, Ohio, July 23, 2026 /PRNewswire/ — As the United States works to strengthen its aerospace and defense manufacturing base, the Youngstown Innovation Hub for Aerospace & Defense broke ground today on YBI‘s 107 Building in downtown Youngstown, positioning the region as a national proving ground for advanced and additive manufacturing. The Hub is managed by the National Center for Defense Manufacturing and Machining (NCDMM).

Youngstown Innovation Hub for Aerospace & Defense breaks ground at YBI’s 107 Building.

The Hub is one of four Innovation Hubs established across Ohio as part of a statewide initiative to strengthen innovation-driven economic growth. Once complete, it is projected to generate approximately $161.6 million in economic impact, create 450 new jobs, and produce 185 new STEM credential opportunities and 40 internship opportunities by 2029.

The groundbreaking comes as Ohio was recently ranked the No. 1 state for business in America by CNBC’s 2026 America’s Top States for Business rankings, up from No. 5 in 2025.

Ohio Lt. Governor Jim Tressel attended and delivered remarks at the ceremony.

“Today is about more than renovating a building. It’s about building opportunity for Ohioans,” said Lt. Governor Tressel. “The Mahoning Valley has always been defined by the people who make things, solve problems, and never stop working toward a better future. This Innovation Hub builds on that proud tradition while preparing the next generation for in-demand careers in manufacturing.”

Hub and YBI leadership also spoke at the ceremony.

“Today’s groundbreaking of the Youngstown Innovation Hub represents much more than the start of a building renovation. It reflects what can happen when state, regional, industry, academic, and community partners come together around a shared vision for the future of manufacturing, aerospace and defense innovation,” said Megan Malara, Ph.D., director of the Youngstown Innovation Hub.

The renovation is made possible in part by a $750,000 state capital investment. Ohio State Sen. Al Cutrona and state Rep. Lauren McNally were credited with helping advance the funding request through the legislative process. YBI also recognized the broader Lake to River legislative delegation, including state Reps. Nick Santucci, Tex Fischer, Monica Robb Blasdel, Dave Thomas, and Sarah Fowler Arthur, for their support, as well as U.S. Sens. Jon Husted and Bernie Moreno for their support of the project in the U.S. Senate.

Speakers at the ceremony included Ohio Lt. Gov. Jim Tressel; Lydia Mihalik, director of the Ohio Department of Development; Mary Mertz, director of the Ohio Department of Natural Resources; Julius Oliver, 1st Ward Councilman for the City of Youngstown; State Sen. Al Cutrona; State Rep. Nick Santucci; State Rep. Lauren McNally; and Megan Malara, Ph.D., director of the Youngstown Innovation Hub. Barb Ewing, CEO of YBI, served as master of ceremonies.

The City of Youngstown, which committed $1.35 million in local matching funds to the project, was represented at the ceremony. John Wilczynski, executive director of America Makes, attended, and Barb Ewing recognized Kimberly Gibson and Alexander Steeb of America Makes for their roles in advancing the project.

Upon completion, the five-story, 130,000-square-foot concrete-framed building will offer flexible space for offices, workspaces, and display areas, along with robust power capacity to support multiple high-demand tenants. The building’s security features, including limited access points and naturally separated manufacturing bays, are designed to meet U.S. Department of War contracting criteria, positioning tenants to compete directly for federal defense work.

“It’s great to finally be transitioning from talking about this project to actually working on it. We appreciate all the support we’ve had from our political leaders and the community. YBI is proud to be a part of the project team that’s changing the trajectory of the Mahoning Valley,” said Barb Ewing, CEO of YBI.

Companies looking to expand, relocate, or enter the aerospace and defense manufacturing sector are encouraged to visit the Youngstown Innovation Hub website at youngstownhub.us.

About the Youngstown Innovation Hub for Aerospace & Defense

Managed by the National Center for Defense Manufacturing and Machining (NCDMM), the Youngstown Innovation Hub is a national proving ground for advanced and additive manufacturing, strengthening U.S. aerospace and defense supply chains and workforce development. Learn more at youngstownhub.us.

About YBI

YBI is a globally recognized economic development nonprofit, advancing innovation and growth across Ohio and beyond. Through a flexible suite of high-quality entrepreneurial services and resources, YBI supports startups, small businesses, and manufacturers at every stage of development. For more information, visit ybi.org.

Media Contact:
Jessica Sprowl, Marketing and Communications Director, YBI
jsprowl@ybi.org

View original content to download multimedia:https://www.prnewswire.com/news-releases/youngstown-innovation-hub-breaks-ground-at-ybis-107-building-302833734.html

SOURCE YBI

Continue Reading

Trending