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Creative Group, Inc. Partners with Virtual Incentives to Enhance Global Payout Solutions

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SCHAUMBURG, Ill., Dec. 19, 2024 /PRNewswire/ — Creative Group, Inc., a full-service meeting, incentive, and recognition company, announced today a strategic collaboration with Virtual Incentives, a leading provider of global digital reward solutions. This partnership aims to bring innovative incentive solutions to the global stage, enhancing the way clients manage and distribute rewards across the diverse markets Creative Group supports.

“We’re thrilled to collaborate with Virtual Incentives to provide our clients with more flexible and seamless global payout options,” said Jamie Schwartz, Sr. Director of Performance Solutions Strategy for Creative Group. “This partnership strengthens our ability to support clients’ needs for customizable, reloadable gift card rewards or incentives, particularly as businesses continue to expand globally. Physical or virtual gift cards are easy and safe, and can be used in many ways such as rewards, spending money for event attendees, gratuities, and holiday gifting.”

The partnership will leverage Virtual Incentives’ digital rewards platform, offering instant, secure, and personalized payouts across multiple currencies and markets. By combining Creative Group’s expertise in incentive and recognition programs with Virtual Incentives’ advanced technology and global content network, this collaboration will deliver enhanced solutions to boost participant engagement, motivation, and loyalty, while streamlining payment logistics for events. Whether it’s for reward or travel, gift cards play an important role in participants having a positive experience.

“Our platform is designed to simplify global reward with industry-leading variety, and through this partnership, we will be able to deliver greater value to Creative Group’s clients, helping them drive performance and achieve business objectives more effectively,” said Nathaniel Shelley-Reade, Chief Revenues Officer at Virtual Incentives.

Both companies are committed to delivering innovative solutions that drive performance through recognition and incentives. This collaboration will benefit clients by providing a streamlined, digital-first approach to reward management, further enhancing Creative Group’s already robust offering.

About Virtual Incentives Virtual Incentives is transforming the landscape of global payouts with unmatched speed, flexibility, and innovation. Serving millions of consumers worldwide, Virtual Incentives offers digital reward solutions for a variety of applications, including employee incentives, research study payouts, and loyalty program cash-outs. With extensive coverage across 145 countries via Visa and Mastercard, eGiftCard availability in 67 countries, and support for 59 currencies, Virtual Incentives connects users to over 4,500 global brands. The platform provides fast, seamless, and efficient payment solutions, tailored to meet the needs of businesses and consumers on a global scale. For more information, visit www.virtualincentives.com.

About Creative Group
Creative Group, a Direct Travel company, is a full-service meeting, events, incentive, and recognition agency specializing in end-to-end meeting and event management, engagement programs, and sales and channel incentives. An industry leader, Creative Group has been honored with an Event Marketer Award, multiple SITE Crystal Awards, and the CMI 25 Award, which recognizes the top 25 most influential meeting and incentive management companies in the U.S.

Creative Group was founded in 1970 and serves clients in technology, financial services, life sciences, insurance, manufacturing, retail, automotive, hospitality, and more. Employing over 200 people, the company is headquartered in Schaumburg, Illinois, and maintains offices near San Francisco, California; Appleton, Wisconsin; and Toronto, Canada. For more information about Creative Group, visit www.creativegroupinc.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/creative-group-inc-partners-with-virtual-incentives-to-enhance-global-payout-solutions-302336323.html

SOURCE Creative Group, Inc.

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Competition Bureau advances investigation into Sobeys’ use of property controls across Canada

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GATINEAU, QC, June 22, 2026 /CNW/ – The Competition Bureau has obtained court orders to advance its investigation into Empire Company Limited’s use of property controls in Canada. Empire is the parent company of Sobeys, Farm Boy, Safeway, IGA, Foodland and FreshCo, among others.

The Bureau’s investigation is examining the company’s use of property controls across Canada to assess whether their practices harm competition in the retail grocery industry. Lack of competition in the grocery industry can result in higher prices, lower quality and less availability.

The court orders, granted by the Federal Court, require the production of records, written information and oral testimony relevant to the Bureau’s investigation.

Earlier in the investigation, the Bureau obtained an initial court order requiring Empire to produce information focused on property controls in the Halifax Regional Municipality. The new orders will provide the Bureau additional information about the scope of Empire’s practices in Canada, including how the company negotiates property controls and their potential impacts on competition across Canada.

The investigation is ongoing and there is no conclusion of wrongdoing at this time.

The Bureau focuses its work on sectors that matter to Canadians, including those affecting essential household expenses like food.

Quick facts:

Property controls are restrictions on the use of commercial real estate that limit how a property can be used by others. These property controls are common across Canada, especially in retail settings. They can harm competition by making it difficult, or even impossible, for businesses to open new stores.In June 2023, the Bureau published its grocery market study, which concluded that property controls can limit competition from new grocers and can deny consumers the benefits of competition including lower prices, greater choice and increased innovation.In June 2024, the Bureau obtained two court orders to advance its investigations into the use of property controls by Sobeys’ and Loblaw’s parent companies related to property controls in the Halifax Regional Municipality.In January 2025, the Bureau took investigative actions that resulted in Empire agreeing to remove a property control that restricted retail grocery store competition in Crowsnest Pass, Alberta.In June 2025, the Bureau announced that it continues to monitor Loblaw’s public commitment to end property controls in Canada.The Bureau urges Canadians to report any property controls that may be anti-competitive using the online complaint form.

Related products

Competitor property controls and the Competition Act

Associated links

Competition Bureau advances investigations into Sobeys and Loblaw’s use of property controls Competition Bureau takes action to protect competition in the grocery industry in an Alberta communityCompetition Bureau monitors Loblaw’s commitment to end property controlsRetail Grocery Market Study

General information:
Request for information | Complaint form

Stay connected:
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The Competition Bureau is an independent law enforcement agency that protects and promotes competition for the benefit of Canadian consumers and businesses. Competition drives lower prices and innovation while fueling economic growth.

SOURCE Competition Bureau

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Survey: 1 in 3 World Cup Fans Perceive the Hydration Break as More of an Advertising Opportunity Than a Health Break

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New MFour Data Research survey of 1,000 U.S. World Cup viewers reveals the 90-second window where Michelob Ultra, Gatorade, and Nike get to put their biggest stars — and the world’s biggest athletes — right in front of a captive global audience

LOS ANGELES, June 22, 2026 /PRNewswire/ — The whistle blows. Players grab water bottles. Sponsor logos flood the screen. And somewhere in the stands, and on couches across the country… a debate quietly plays out: is this break for the athletes, or for the advertisers?

According to a new survey by MFour Data Research, the answer depends on who you ask.

MFour surveyed 1,000 U.S. World Cup viewers in the U.S. during the group round of the 2026 tournament and found that 64% see hydration breaks as a genuine player health measure — while 36% see them for what they also are: a primo 90-second slot for Michelob Ultra, Gatorade, New Balance, and Nike to roll out their glossiest advertising, complete with celebrity appearances, slow-motion athlete close-ups, and whatever Lionel Messi is currently selling. One in three fans knows exactly what’s happening. The other two-thirds are just relieved their striker is getting fluids.

“The hydration break is the best two minutes in advertising — players get water, Michelob Ultra gets eyeballs, and Christian Pulisic gets another advertising deal. Everybody wins. Especially the fans who just spotted Messi in a Mich Ultra ad.”

— Chris St. Hilaire, Chief Executive Officer, MFour Data Research

Survey Methodologys

MFour surveyed n=1,000 U.S. residents who watch the World Cup on June 18, 2026 via its proprietary mobile panel — the largest mobile survey panel in the U.S. The sample is nationally balanced and representative of U.S. adults ages 18-64. Demographic breakdowns available upon request.

About MFour Data Research

MFour Data Research operates the largest mobile survey panel in the United States, connecting brands with real consumers in real moments — on their phones, in their lives, as it happens. MFour Data Research enables companies to understand consumer behavior with unmatched speed and precision. For more information, visit mfour.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/survey-1-in-3-world-cup-fans-perceive-the-hydration-break-as-more-of-an-advertising-opportunity-than-a-health-break-302805735.html

SOURCE MFour Data Research

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Africa Tech Festival 2026 returns as Africa’s defining platform for digital transformation, investment and innovation

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Africa Tech Festival 2026 is structured around six interconnected pillars that reflect the technologies and priorities driving Africa’s digital economy: Telecoms & Connectivity; Data Centres; AI; Cybersecurity; Startups; and Digital Transformation

CAPE TOWN, South Africa, June 22, 2026 /PRNewswire/ — Africa Tech Festival (https://AfricaTechFestival.com), the continent’s longest running and most influential technology gathering, will return to the Cape Town International Convention Centre from 16 to 19 November 2026, bringing together key stakeholders driving the next phase of Africa’s digital growth.

Now in its 29th edition, Africa Tech Festival, originally launched as AfricaCom, has evolved alongside the continent’s digital transformation, expanding its focus to encompass the full spectrum of technology, investment opportunities and policies that drive economic growth.

At a time when investment in connectivity, subsea cables, fibre networks, data centres and cloud infrastructure is reshaping Africa’s digital landscape, Africa Tech Festival serves as a catalyst for the conversations and partnerships driving that progress. South Africa’s Department of Communications and Digital Technologies is a Strategic Partner of the event, with Minister of Communications and Digital Technologies, Hon. Solly Malatsi, confirmed to deliver the opening address.

“Africa Tech Festival is a strategic platform shaping Africa’s digital future, bringing together leaders from across the continent in government and industry to drive collaboration, investment, and innovation. As host country, South Africa is proud to champion an event that not only strengthens partnerships, but advances a shared vision of an inclusive, connected and globally competitive African digital economy,” said Minister Malatsi.

Africa Tech Festival 2026 is structured around six interconnected pillars that reflect the technologies and priorities driving Africa’s digital economy: Telecoms & Connectivity; Data Centres; AI; Cybersecurity; Startups; and Digital Transformation.

Together, these pillars provide a framework for addressing some of the continent’s most pressing priorities, including digital infrastructure expansion, greater connectivity and digital inclusion, responsible AI adoption, stronger data sovereignty and digital trust, and the partnerships and investments needed to unlock Africa’s next wave of innovation and economic growth.

The event will feature dedicated content programmes, executive forums, exhibitions, networking opportunities and investment-focused discussions designed to connect decision-makers from across Africa and around the world.

“It is now clear that this is a defining moment for the ICT sector in Africa. AI adoption is transforming business processes, but it also raises questions around inclusion, data sovereignty and the capacity of digital infrastructure. Africa Tech Festival is the only forum where leaders from across the tech ecosystem – telecoms operators, hyperscalers and corporate end-users – can come together to find the answers,” said David Monaghan, VP, Africa Tech Festival.

As Africa’s digital economy continues to attract global investment and attention, Africa Tech Festival showcases the continent’s capabilities and leadership while connecting African stakeholders with international investors, technology companies and policymakers. Beyond the annual event, it continues to serve as a year-round forum for thought leadership, industry engagement and ecosystem development, helping shape the policies, investments and innovations that are accelerating Africa’s digital transformation.

Register to attend Africa Tech Festival 2026

General registration: https://apo-opa.co/3Sq6goC
For more information, as well as exhibitor and sponsor applications, visit https://AfricaTechFestival.com.
Distributed by APO Group on behalf of Africa Tech Festival.

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About Africa Tech Festival:

Africa Tech Festival is the continent’s leading platform for shaping the future of the digital economy. Taking place annually in Cape Town, the festival brings together the full technology ecosystem, from telecoms and infrastructure providers to enterprise leaders, startups, investors and policymakers.

Through six core pillars spanning connectivity, AI, cybersecurity, data centres, digital transformation and the startup ecosystem, Africa Tech Festival delivers a comprehensive view of the trends, challenges and opportunities defining Africa’s digital landscape.

The festival combines high level content with large scale exhibition and networking, creating a space where strategy meets execution. Across three days, it convenes global technology leaders, decision makers and innovators to share insight, build partnerships and drive real business outcomes.

Africa Tech Festival is part of Informa Festivals, a division of Informa. 

Contact:
marie@apo-opa.com 

View original content:https://www.prnewswire.com/news-releases/africa-tech-festival-2026-returns-as-africas-defining-platform-for-digital-transformation-investment-and-innovation-302806448.html

SOURCE Africa Tech Festival

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