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Lazada’s AI-Powered 12.12 All Out Sale Generated US$483 Million in Savings for Shoppers in Southeast Asia

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12.12’s #LazzieChatHunt campaign saw 6 million AI engagements for LazCash and LazRewards redemption – more than double that of 11.11.A 46% increase in proactive AI interactions as shoppers seek to uncover best deals and obtain personalized recommendations

SINGAPORE, Dec. 19, 2024 /PRNewswire/ — Lazada, Southeast Asia’s leading eCommerce platform, today announced the successful conclusion of its 12.12 All Out Sale, marking the final mega sale event of the year. This year’s sale was powered by Lazada’s latest suite of GenAI in-app features, launched in late October, which aims to transform the shopping experience and drove significant engagement across the region.

This 12.12, consumers are not only engaging with Lazada’s AI features, but also checking out based on smart recommendations, try-ons, AI-generated models and more. The #LazzieChatHunt campaign — which rewarded shoppers with LazCash or LazRewards for entering promotional codes via the Message+ chat — resulted in 76% increase in unique visitors and 6 million AI engagements, more than double that of 11.11’s.

Lazada also saw a 46% rise in proactive interactions with its AI-powered virtual assistant, AI Lazzie, during the 12.12. Among these proactive interactions, over 15% actively interacted with AI Lazzie to uncover the best deals and receive personalized product recommendations.

Since the launch of Lazada’s new GenAI features, AI Lazzie has played a central role in campaign mechanism by gamifying voucher collection. Shoppers can now input unique codes to unlock exclusive vouchers, LazRewards, or LazCash daily, with some users able to redeem rewards up to three times a day, depending on their engagement levels.

Lazada’s recent Artificial Intelligence Adoption in eCommerce in Southeast Asia whitepaper shows that consumer trust in AI-powered platforms is exceedingly high. Findings revealed that:

92% of respondents rely on AI for personalized product recommendations,90% use AI-generated product summaries, and88% make purchasing decisions based on AI-driven content.

Lazada’s suite of GenAI features includes:

AI Lazzie: an AI-powered personal shopping assistant for tailored recommendations and seamless support,Smart Recommendations: curated product suggestions based on user preferences,AI-Generated Product Information: accurate, engaging product details, andAI-Generated Models: virtual tools to enhance product visualization.

These new AI features also leveraged Alibaba’s newly improved AI translation tool, Marco MT, to address language localization challenges in Southeast Asia’s diverse markets. Built on Alibaba’s proprietary large language model Qwen, Marco MT ensures sellers can create accurate, localized product pages by interpreting cultural nuances and industry-specific terms for their target markets.

About Lazada Group

Lazada Group is Southeast Asia’s pioneer eCommerce platform. For the last 12 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region. 

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SOURCE Lazada Group

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Aeon and Mountain Horse Prove Low-Cost Warhead and Fuze Package at Drone Dominance

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Mountain Horse’s warhead and Aeon’s MERC ESAD flew together on top-performing drones. Available now and built for high-volume production.

AUSTIN, Texas and COLORADO SPRINGS, Colo., Sept. 30, 2026 /PRNewswire/ — Aeon Industrial and Mountain Horse Solutions today announced that their integrated lethality package — a Mountain Horse warhead paired with MERC, Aeon’s low-cost, high-voltage electronic safe-and-arm device (ESAD) — flew on drones from several of the top-performing companies in the recent Drone Dominance Gauntlet at Fort Carson, Colorado for one-way attack drones.

Multiple top competitors selected the Mountain Horse warhead and MERC for their Drone Dominance platforms, where the package performed reliably. Mountain Horse, a winner of the Drone Dominance Lethality Prize Challenge, supplied the warhead; Aeon supplied the fuze. MERC has been reviewed by fuze safety boards under the Drone Dominance lethality program, supports time, proximity and impact fuzing, and integrates across different drone types, from quadcopters to fixed-wing, as well as missiles and interceptors.

MERC is NDAA-compliant, available now, and priced at a fraction of the cost. It is already in volume production, delivering more than 10,000 units to U.S. programs and scaling output at Aeon’s new 140,000-square-foot manufacturing facility. Together, Aeon and Mountain Horse provide drone manufacturers with an all-in-one, flight-proven warhead and fuze package.

As the Department of War moves to increase production of drones, missiles and other affordable weapons, the supply of critical components must scale with the platforms themselves. Building more drones does not solve the problem if manufacturers cannot get the warheads and fuzes required to complete them. Aeon and Mountain Horse pair the two so drone manufacturers can integrate a complete, flight-proven lethality package at the needed scale.

“Drone manufacturers are being asked to scale faster than their component suppliers can follow, and the lethality package has to scale with them,” said Chris “Gus” Jennings, Director of Growth at Aeon. “Pairing MERC with Mountain Horse’s warhead gives manufacturers a proven, lethal combination. MERC is NDAA-compliant, available now, and being produced at volume. Any manufacturer that needs a fuze can get one from us today.”

“Drone manufacturers need lethality solutions that are proven, straightforward to integrate and available at the quantities their programs require,” said Cameron Acorn, Program Manager sUAS Lethality at Mountain Horse Solutions. “Pairing our warhead with Aeon’s fuze gives customers a complete package that has already flown together on leading platforms at Drone Dominance and is ready to support large production programs.”

As a vertically integrated company, Aeon supplies rocket motors, fuzes and other critical subsystems to drone and missile manufacturers. Mountain Horse provides warheads and integrated lethality solutions for unmanned systems and other defense applications. By making these capabilities available to industry, the companies are helping remove critical supply constraints that stand in the way of affordable mass.

About Aeon Industrial
Aeon Industrial is a vertically integrated defense manufacturer developing and producing advanced strike systems and critical subsystems at industrial scale. From its 140,000-square-foot manufacturing facility, Aeon brings weapon design and production under one roof, including propulsion, fuzing, autonomy and other critical subsystems. Led by former special operators, senior government officials and experienced aerospace and defense engineers, Aeon is a trusted partner to U.S. government customers and industry.
www.aeonindustrial.com

About Mountain Horse Solutions
Mountain Horse Solutions provides warheads, unmanned systems and integrated defense solutions to U.S. and allied customers. A winner of the Drone Dominance Lethality Prize Challenge, Mountain Horse develops modular lethality solutions designed for rapid integration across unmanned and autonomous platforms.

Aeon: Wes Shover, WShover@aeonindustrial.com

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SOURCE Aeon Industrial

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MediaTek Dimensity 9500 Powers Samsung Galaxy Tab S12 Series, Advancing AI-Driven Tablets

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Flagship performance, on-device AI, and advanced graphics enable demanding work, creativity and entertainment that last all day

HSINCHU, Sept. 30, 2026 /PRNewswire/ — Today, MediaTek announced its flagship Dimensity 9500 platform powers the new Samsung Galaxy Tab S12 Ultra and Samsung Galaxy Tab S12+, delivering incredible performance and on-device intelligence to Samsung’s premium tablet lineup.

MediaTek and Samsung have built a long-standing collaboration across the Galaxy Tab series, bringing flagship technology to Samsung’s premium tablets. Now, as AI reshapes how consumers work, create and interact with their devices, the companies are bringing more intelligence to the tablet experience. 

“Together with Samsung, we share a vision for what the next generation of premium technology can deliver: powerful performance and intelligent experiences that help people get more out of their tablets,” said Jerry Yu, Corporate Senior Vice President and Head of Smart Life Business Group at MediaTek. “The Dimensity 9500 brings our latest advances in flagship performance, on-device AI and power efficiency to the Galaxy Tab S12 Series, helping create responsive experiences across work, creativity, entertainment and more.”

“Collaboration is at the heart of what we do at Samsung, and our partnership with MediaTek continues to drive what’s possible in premium tablet experiences,” said Drew Blackard, SVP of Product Management at Samsung. “With the Dimensity 9500 powering the Galaxy Tab S12 series, we’re bringing together flagship performance and on-device Galaxy AI to unlock new possibilities across productivity, creativity and entertainment; all in a device that’s built to keep up with how people work and live today.”

At the heart of the Galaxy Tab S12 is the MediaTek Dimensity 9500, which is built on TSMC’s 3nm process and brings an All Big Core CPU architecture, AI processing, advanced graphics and power-efficient technologies in a highly integrated platform. The result is fast, responsive performance for demanding workloads, creative applications like Adobe Photoshop, and multitasking, all in a thin and light fanless design. This helps users move seamlessly between productivity and entertainment on a larger screen.

The built-in MediaTek NPU 990 and Generative AI Engine 2.0 makes it possible to access intelligence from the edge to the cloud, enabling users to create and build AI experiences, get smart assistance and stay organized through the many features and capabilities found in the Galaxy Tab S12.

For gaming and entertainment, a flagship 12-core GPU with hardware-accelerated raytracing and Unreal Engine 5.5+ support delivers detailed, immersive visuals while intelligent power management help balance sustained performance all day.

The MediaTek Dimensity 9500-powered Galaxy Tab S12 series will be available at all major retailers starting on Monday, October 7. For more details visit here.

About MediaTek Inc.

MediaTek (TWSE: 2454) is a global leader in fabless semiconductor design, providing solutions from the edge to the cloud. Powering over 2 billion connected devices every year, MediaTek’s leading-edge technology keeps the world connected and enhances everyday life. At the forefront of innovation, MediaTek drives advancements in transformative technologies such as AI, 5G/6G, and Wi-Fi 7/Wi-Fi 8. Our high-performance, power-efficient products form the foundation for a smarter, more connected world, enabling devices from smartphones, smart homes and AI PCs to high-performance computing, automotive, and AI data centers. As a trusted partner to the world’s leading brands, MediaTek leads the industry in creating solutions that meet the evolving needs of the global community, ensuring access to world-class technology for everyone. Our commitment to accelerating AI underscores our dedication to enriching the future of humanity.

Visit http://www.mediatek.com for more information.

1 Battery life results vary with settings, usage and other factors.

Media Contact

Kevin Keating
pr@mediatek.com

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SOURCE MediaTek Inc.

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HelloNation Examines Belgian Beer Trends With Beer Expert Justin Day

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The article explains how Belgian brewing traditions and evolving craft beer tastes are shaping local beer preferences in Delaware.

NEW CASTLE, Del., Sept. 30, 2026 /PRNewswire/ — What is driving the growing interest in Belgian beer among American drinkers? HelloNation has published an article that provides the answer, exploring how Belgian beer is influencing modern craft beer preferences and beer trends across the country.

 

The HelloNation article explains that Belgian beer has gained recognition as beer enthusiasts seek more complex flavors beyond standard options. Known for its depth and variety, Belgian beer reflects centuries of brewing traditions that emphasize natural ingredients, fermentation methods, and careful aging. These qualities have made Belgian beer a standout within the broader craft beer movement.

The article notes that the rise of craft beer in the United States introduced many drinkers to Belgian brewing traditions. As American breweries and importers highlighted these methods, Belgian beer became associated with quality and craftsmanship. This shift in beer trends encouraged beer enthusiasts to explore new styles, including Trappist ales, saisons, and lambics.

In Delaware, the article describes how this national interest has influenced local beer culture. Establishments like Jessops Tavern have responded by expanding their selection to include more Belgian beer. Restaurant Expert Justin Day of Jessops Tavern notes that customers are increasingly curious about these styles, reflecting broader changes in beer trends across Delaware. This growing demand has helped position Belgian beer as a staple within the local beer scene.

The HelloNation article further explains that Belgian beer stands out due to its distinct yeast profiles and higher alcohol content, which contribute to its complex aromas and flavors. These characteristics appeal to beer enthusiasts seeking richer tasting experiences. As a result, Belgian beer continues to play a significant role in shaping craft beer preferences nationwide and within Delaware.

Another key takeaway from the article is the importance of education in driving interest. Many consumers are introduced to Belgian beer through tastings, festivals, and curated local beer menus. These experiences help beer enthusiasts understand the differences in style, strength, and flavor. Restaurant Expert Justin Day highlights that this growing awareness has made Belgian beer more accessible and appealing to a wider audience at Jessops Tavern.

The article also emphasizes that Belgian brewing traditions are influencing American brewers. By experimenting with Belgian-inspired techniques, local breweries contribute to evolving beer trends while maintaining a connection to traditional methods. This blend of innovation and heritage strengthens the craft beer landscape and expands options for local beer drinkers in Delaware.

Additionally, the HelloNation article describes how Belgian beer enhances the dining experience. Its wide range of flavors allows for thoughtful pairings with food, making it a popular choice at venues like Jessops Tavern. This pairing potential further supports the rise of Belgian beer among beer enthusiasts who value both taste and experience.

As Belgian beer continues to grow in popularity, the article suggests its influence will remain strong in craft and local beer markets. In Delaware, this trend offers beer enthusiasts opportunities to explore new flavors while learning about global brewing traditions. The continued presence of Belgian beer at establishments like Jessops Tavern reflects its lasting impact on beer trends and consumer preferences.

Why Belgian Beer Has Gained Popularity in the U.S. features insights from Justin Day, Restaurant Expert of New Castle, Delaware, in HelloNation.

About HelloNation
HelloNation is a premier media platform that connects readers with trusted professionals and businesses across various industries. Through its innovative “edvertising” approach that blends educational content with storytelling, HelloNation delivers expert-driven, good-news articles that inform, inspire, and empower. Covering topics from home improvement and health to business strategy and lifestyle, HelloNation highlights leaders making a meaningful impact in their communities.

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SOURCE HelloNation

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