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Lazada’s AI-Powered 12.12 All Out Sale Generated US$483 Million in Savings for Shoppers in Southeast Asia

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12.12’s #LazzieChatHunt campaign saw 6 million AI engagements for LazCash and LazRewards redemption – more than double that of 11.11.A 46% increase in proactive AI interactions as shoppers seek to uncover best deals and obtain personalized recommendations

SINGAPORE, Dec. 19, 2024 /PRNewswire/ — Lazada, Southeast Asia’s leading eCommerce platform, today announced the successful conclusion of its 12.12 All Out Sale, marking the final mega sale event of the year. This year’s sale was powered by Lazada’s latest suite of GenAI in-app features, launched in late October, which aims to transform the shopping experience and drove significant engagement across the region.

This 12.12, consumers are not only engaging with Lazada’s AI features, but also checking out based on smart recommendations, try-ons, AI-generated models and more. The #LazzieChatHunt campaign — which rewarded shoppers with LazCash or LazRewards for entering promotional codes via the Message+ chat — resulted in 76% increase in unique visitors and 6 million AI engagements, more than double that of 11.11’s.

Lazada also saw a 46% rise in proactive interactions with its AI-powered virtual assistant, AI Lazzie, during the 12.12. Among these proactive interactions, over 15% actively interacted with AI Lazzie to uncover the best deals and receive personalized product recommendations.

Since the launch of Lazada’s new GenAI features, AI Lazzie has played a central role in campaign mechanism by gamifying voucher collection. Shoppers can now input unique codes to unlock exclusive vouchers, LazRewards, or LazCash daily, with some users able to redeem rewards up to three times a day, depending on their engagement levels.

Lazada’s recent Artificial Intelligence Adoption in eCommerce in Southeast Asia whitepaper shows that consumer trust in AI-powered platforms is exceedingly high. Findings revealed that:

92% of respondents rely on AI for personalized product recommendations,90% use AI-generated product summaries, and88% make purchasing decisions based on AI-driven content.

Lazada’s suite of GenAI features includes:

AI Lazzie: an AI-powered personal shopping assistant for tailored recommendations and seamless support,Smart Recommendations: curated product suggestions based on user preferences,AI-Generated Product Information: accurate, engaging product details, andAI-Generated Models: virtual tools to enhance product visualization.

These new AI features also leveraged Alibaba’s newly improved AI translation tool, Marco MT, to address language localization challenges in Southeast Asia’s diverse markets. Built on Alibaba’s proprietary large language model Qwen, Marco MT ensures sellers can create accurate, localized product pages by interpreting cultural nuances and industry-specific terms for their target markets.

About Lazada Group

Lazada Group is Southeast Asia’s pioneer eCommerce platform. For the last 12 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region. 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/lazadas-ai-powered-12-12-all-out-sale-generated-us483-million-in-savings-for-shoppers-in-southeast-asia-302335879.html

SOURCE Lazada Group

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Mercuryo Recognised with Great Place to Work® Certification, Highlighting Strength of Its Remote-First Fintech Culture

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Certification reflects overwhelmingly positive employee feedback and a consistently high-trust culture across Mercuryo’s international team 

LONDON, June 19, 2026 /PRNewswire/ — Global payments infrastructure platform Mercuryo has been certified as a Great Place to Work across five key European markets. The recognition is based entirely on confidential employee feedback gathered through an independent survey administered by Great Place to Work, the global authority on workplace culture.

Employees across all five certified country locations rated Mercuryo above the global Great Place to Work benchmark, with country-level scores of Spain (92%), Croatia (91%), Serbia (89%), the United Kingdom (88%), and Cyprus (86%), reflecting consistently positive employee experiences across the organisation.

The achievement is particularly significant given Mercuryo’s remote-first operating model. With employees based across more than 30 countries, the company has focused on building a connected, high-trust culture that enables teams to collaborate effectively across borders, time zones and disciplines while maintaining the flexibility and autonomy that define the modern workplace.

Yulia Bogomolova, Chief Human Resource Officer at Mercuryo, said, “Building a strong culture is an ongoing commitment. We work hard to ensure every employee feels empowered, supported, and connected to our mission, regardless of location. These results demonstrate the strength of that commitment and the exceptional people who make Mercuryo what it is.”

Ashna Vaghela, Chief Customer Officer at Mercuryo, said, “There is a strong culture of ownership and trust at Mercuryo. People are encouraged to contribute ideas, take initiative, and help shape the future of the company.” Another added: “Despite working across different countries and time zones, there is a genuine sense of teamwork and transparency that makes Mercuryo a rewarding place to work.”

Today, Mercuryo’s team of more than 300 professionals supports a network of over 200+ B2B partnerships and serves more than seven million users worldwide. The company leverages a range of modern tools and technologies across operations, analytics, marketing, and product development to help teams work more efficiently, accelerate innovation, and focus on high-impact initiatives, while maintaining strong human oversight and accountability throughout.

The certification marks an important milestone for Mercuryo as it continues to expand its global team and strengthen its position as a leading provider of payments infrastructure connecting traditional and digital finance. As Mercuryo continues its global expansion, the company is actively recruiting talent across a range of positions including: product, engineering, compliance, marketing, and business development functions.

About Mercuryo 

Mercuryo is a leading payment infrastructure platform in the digital token space. Standing out in the decentralized ecosystem by enhancing payment use case growth and on-chain integration, Mercuryo’s intuitive and robust solutions are powering the next generation of Web3 payment services. Mercuryo’s innovative payment products such as Spend bridge the gap between TradFi, Web2 and Web3. Mercuryo is the proud partner of leading pillars in the digital token economy such as Trust Wallet, Ledger and MetaMask, along with Revolut, Mastercard and Visa. Driven by an evolving product suite, Mercuryo is expanding further and continuing to innovate with a diversified stack of payment services. 

Learn more at: https://mercuryo.io/ 

View original content:https://www.prnewswire.com/news-releases/mercuryo-recognised-with-great-place-to-work-certification-highlighting-strength-of-its-remote-first-fintech-culture-302804528.html

SOURCE Mercuryo

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Trupeer AI Appoints Former UiPath APAC President & CEO Raghu Subramanian to Accelerate UK Enterprise Growth

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LONDON, June 19, 2026 /PRNewswire/ — Trupeer AI, the workflow knowledge layer for teams and AI agents, today announced the appointment of Raghu Subramanian as President and Chief Business Officer as the company accelerates its expansion in the United Kingdom, one of Europe’s most knowledge-intensive enterprise markets. Backed by RTP Global, Salesforce Ventures and trusted by more than 50,000 teams in over 100 countries, Trupeer is strengthening its leadership team to scale adoption across enterprises, financial and professional services firms, and technology-enabled business services companies.

The United Kingdom represents a strategic priority for Trupeer. London’s financial services and professional services sectors rank among the most compliance-documented, knowledge-intensive industries anywhere in the world, where process knowledge is a regulatory artifact, not a nice-to-have. UK enterprises are also among Europe’s largest buyers of global business services, operating capability centres across multiple countries, placing them squarely on the demand side of the cross-border knowledge distribution challenge Trupeer is built to solve. For organisations managing teams and processes across geographies, the ability to capture knowledge once and deploy it in 120+ languages is operational infrastructure, not a feature. The depth of this opportunity is already visible in Trupeer’s deployments: a FTSE 100 company used the platform to train thousands of employees across a multi-country IT transformation, saving over 9,000 hours in the process.

Raghu joins from a distinguished career at the forefront of enterprise automation. As a founding member of the management team at UiPath, he was part of the core executive team that helped build the company into a $35+ billion NYSE-listed enterprise. He established UiPath’s India operations in 2016 and later served as President & CEO for India and APAC. Bringing over 25 years of enterprise technology leadership, Raghu has built and scaled enterprise businesses across global markets, with deep expertise in automation, business process management, and enterprise AI adoption. Prior to joining UiPath, he served as CTO of EXL Service.

At Trupeer, he will lead the company’s next phase of commercial expansion, with a sharp focus on UK-headquartered enterprises and the demand side of European global capability centre networks. Trupeer’s platform transforms unstructured, multimodal workflows into SOPs, guides, training assets, studio-quality videos, and continuously updated, AI-ready context for employees and intelligent agents, delivering knowledge transfer in 120+ languages.

Shivali Goyal, CEO and Co-Founder, Trupeer AI, said, “Raghu has spent decades helping organisations adopt and scale transformative technologies and brings deep experience in building enterprises globally. Having seen first-hand the challenges enterprises face in organisational knowledge and agentic AI enablement, Raghu immediately resonated with our vision and the momentum Trupeer has built globally. His expertise will help us strengthen our commercial capabilities, deepen partnerships, and unlock the next phase of growth at Trupeer.”

Raghu Subramanian, President and Chief Business Officer, Trupeer AI, said, “Enterprises have long struggled to get real value from AI, and the reason is fragmented context. The knowledge that makes AI useful sits trapped in people’s heads and scattered across tools. In the agentic AI era, where agents are only as good as the context they run on, that gap becomes the difference between AI that works and doesn’t. This is the gap Trupeer was built to close. I look forward to partnering with enterprises and organisations across the globe to build the context layer that makes enterprise knowledge structured, accessible, and actionable, and AI genuinely useful.”

About Trupeer

Trupeer AI is the workflow knowledge layer for enterprises that enables teams and AI agents. The company helps organizations capture critical operational knowledge that is often trapped in the minds of subject matter experts and scattered across tools, transforming it into structured, accessible, and queryable knowledge. Its platform captures enterprise workflows and turns unstructured, multimodal input into SOPs, guides, studio-quality videos, training assets into 120+ languages and continuously updated, AI-ready context that intelligent agents can leverage, making institutional knowledge accessible, actionable, and queryable. Backed by RTP Global and Salesforce Ventures, Trupeer supports more than 50,000 teams in over 100 countries, including Fortune 100 enterprises, Global Capability Centers and technology-enabled business services companies.

Further details: https://www.trupeer.ai/

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View original content:https://www.prnewswire.co.uk/news-releases/trupeer-ai-appoints-former-uipath-apac-president–ceo-raghu-subramanian-to-accelerate-uk-enterprise-growth-302804635.html

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Resilience Actions, a Re Sustainability Initiative, Launches ECOHUB.IN to Power India’s Climate and Circular Economy Innovation Ecosystem

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HYDERABAD, India, June 19, 2026 /PRNewswire/ — Resilience Actions, the social and environmental impact initiative of Re (Re Sustainability), has launched ECOHUB.IN, a sustainability-focused incubator designed to support early-stage enterprises working in climate and clean-tech, pollution management, resource efficiency, circular economy, and sustainability innovation.

The initiative is aimed at startups that have moved beyond the ideation stage and are ready for commercial scale, with a working Minimum Viable Product (MVP), a committed team, and a clearly defined market opportunity.

As India advances towards a low-carbon and circular economy, the demand for innovative sustainability solutions continues to grow. However, many promising ventures face challenges in scaling due to limited access to mentorship, catalytic capital, industry partnerships, pilot opportunities, and business validation. ECOHUB.IN has been established to bridge these gaps and help transform high-potential sustainability ventures into scalable businesses capable of delivering measurable environmental and social impact.

Through the incubator, participating startups will gain access to mentorship, technical and business advisory support, investment-readiness assistance, pilot-to-commercial pathways, ecosystem partnerships, and opportunities for industry integration. A key differentiator of ECOHUB.IN is its connection to Re’s extensive operational ecosystem, enabling selected ventures to engage with domain experts, validate solutions in real-world environments, and explore pathways for commercial deployment and scale.

Commenting on the launch, Masood Mallick, Managing Director and Group CEO, Re (Re Sustainability), said:

“India’s sustainability transition will not be driven by infrastructure alone. It will be driven by innovation, entrepreneurship, and the ability to scale ideas that solve real environmental challenges. Through ECOHUB.IN, we are creating a platform that brings together innovators, startups, industry leaders, investors, academia, and policymakers to accelerate solutions that are commercially viable, environmentally responsible, and capable of delivering measurable impact.

India has no shortage of ideas. What is often missing is the ecosystem that helps transform those ideas into scalable enterprises. ECOHUB.IN is designed to bridge that gap by providing mentorship, industry access, business validation, and pathways to commercial adoption. By combining the strengths of innovation with the experience and operational ecosystem of Re Sustainability, we hope to enable the next generation of climate and circular economy entrepreneurs to build solutions that contribute meaningfully to India’s sustainability journey and create lasting value for society, industry, and the planet.”

Over time, ECOHUB.IN aims to strengthen India’s sustainability innovation ecosystem by supporting ventures that reduce pollution, improve resource efficiency, advance circularity, create green jobs, enable decarbonization, and contribute to a more resilient future.

Applications for the inaugural cohort will open shortly through ECOHUB.IN.

About Resilience Actions

Resilience Actions is the social and environmental impact initiative of Re Sustainability, focused on building resilient communities through sustainability, innovation, capacity building, and ecosystem partnerships.

Learn more: resilience.org.in | ecohub.in 

About Re Sustainability

Re Sustainability (Re), a KKR company, is one of Asia’s leading providers of integrated environmental and sustainability solutions, delivering waste management, circular economy, water, remediation, and sustainability infrastructure solutions across India and international markets.

Learn more: resustainability.com

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SOURCE Re Sustainability Limited

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