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Optimizely caps off 2024 by celebrating a banner year of growth and innovation

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Digital experience leader enters 2025 with continued focus on strengthening its product offering, global partnerships, and market positioning

NEW YORK, Dec. 19, 2024 /PRNewswire/ — Optimizely, the leading digital experience platform (DXP) provider, today celebrates its numerous achievements from the previous year. Over the last 12 months, Optimizely celebrated its 30-year heritage by enhancing its product offerings, strengthening its global partnerships and continuing significant business growth. Earlier this year, the company announced that it had reached $400M ARR as demand surged for Optimizely One, the industry’s first operating system for marketers.

This marquee platform has been further enhanced this year due to additional product offerings and recent features enhancements, including: the SaaS version of its CMS, Personalization, AI Agents and HIPAA-readiness for CMS and Experimentation. All of these product innovations further Optimizely’s deep commitment to making the lives of marketers better. Optimizely recently received recognition for its strengths and market leadership in personalization, Optimizely was named a Leader in The Forrester Wave™: Experience Optimization Solutions, Q4 2024, in which Optimizely was recognized as a top-ranked vendor in the ‘Strategy’ and ‘Current Offering’ categories.

Additionally, in September, Optimizely announced that it would be the first DXP to provide “warehouse native” analytics after its acquisition of NetSpring. This move allows customers to tie experimentation and other digital experience activities directly to key business metrics and outcomes that reside in customers’ data warehouses. Looking ahead, NetSpring will serve as the foundation for Optimizely’s overall analytics capabilities across Optimizely One.

To further improve the marketers’ experience, Optimizely has leaned into AI and enhanced its partnerships worldwide. Last month, Optimizely strengthened its partnership with Google Cloud to allow customers to access Google’s Gemini models directly within Optimizely’s products via Optimizely Opal, the AI assistant across Optimizely One. This gives teams access to a best-in-class AI solution that delivers high-quality outputs and accelerates workflow across the entire content lifecycle. Specifically, Google’s Gemini models power the AI agents accessed through Optimizely Opal, which allow marketers to use context from across the platform to chain together instructions and supercharge both creativity and productivity.

“At Optimizely, we have taken big strides over the past year to be the go-to platform for marketing. Marketers’ time should be spent on creating and optimizing great digital experiences that lead to measurable growth, not on menial tasks or guess work,” said Alex Atzberger, CEO of Optimizely. “We deeply appreciate the dedication and hard work of our employees and partners over the last year in bringing the world’s first operating system for marketers to life. We look forward to continuing to lead the industry in 2025 and helping our customers deliver even more exceptional experiences and higher ROI.”

In the past year, Optimizely has also be recognized as a Leader in key analyst reports:

2024 Gartner® Magic Quadrant™ for Digital Experience PlatformsThe Forrester Wave™: Commerce Solutions for B2B, Q2 20242024 Gartner® Magic Quadrant™ for Content Marketing PlatformsThe Forrester Wave™: Experience Optimization Solutions, Q4 2024IDC MarketScape Worldwide Enterprise Headless Digital Commerce Platforms Vendor Assessment, 2024IDC MarketScape Worldwide Headless Digital Commerce Applications for Midmarket Growth Vendor Assessment, 2024

With these recent placements, Optimizely is now recognized as a Leader in 11 different analyst reports across each of its content, experimentation, personalization, and commerce offerings.

In 2024, Optimizely also received a number of notable industry awards, including:

Great Place To Work® certification in Vietnam and Bangladesh, as well as in the UK22nd Annual American Business Awards® Gold Stevie® – CEO Alex Atzberger named Tech Executive of the Year2024 MarTech Breakthrough Awards – ‘Best Content Management Platform’TrustRadius 2025 Buyer’s Choice Awards for Web Experimentation, Feature Experimentation, and Content Marketing Platform

Throughout the year, Optimizely also became the go-to choice for companies like Capital One, Federated Hermes, Farmers Insurance, USAA, FOX, Levi’s, Crocs, and KPMG to drive digital transformation and business growth.

To learn more about how your brand can deliver next level experiences with Optimizely, visit https://www.optimizely.com/products/

About Optimizely

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Optimizely, Optimizely One, and NetSpring are the trademarks of Optimizely North America Inc., and are registered (or registrations are pending) in the US, EU, UK and other countries. All third-party trademarks cited are the property of their respective owners and are used only for reference purposes.

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NovoLINC Demonstrates 400 W/cm² Cooling on Warped Silicon with MaxLINC™

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MaxLINC™ sustains 400 W/cm² heat flux and 3,300 W total power on production-representative silicon with ~150 µm warpage, demonstrating a path to overcoming a critical thermal barrier for next-generation AI accelerators.

PITTSBURGH, Oct. 6, 2026 /PRNewswire/ — NovoLINC, a provider of advanced thermal solutions for AI computing, today announced a significant high-power demonstration of its MaxLINC™ thermal interface material, achieving 400 W/cm² uniform heat flux and 3,300 W total power on a production-representative silicon test die with approximately 150 µm of warpage.

The demonstration was conducted using a specialized single-phase direct liquid cooling cold plate from CoolIT, an Ecolab Company. Throughout the test, the complete thermal stack maintained the silicon junction temperature below 90°C, demonstrating MaxLINC’s ability to provide highly effective heat transfer even when significant die warpage creates challenging mechanical and thermal interface conditions.

As AI processors move toward higher power and larger package sizes, silicon and package warpage are becoming increasingly important thermal design challenges. Even small variations in flatness can create uneven contact at the interface between the semiconductor and cooling system, increasing thermal resistance and potentially creating localized hot spots.

MaxLINC is engineered to address this challenge through NovoLINC’s proprietary nanostructured composite architecture, combining ultra-low thermal resistance with mechanical compliance. The technology is designed to maintain effective thermal contact across non-flat surfaces, enabling efficient heat transfer from high-power semiconductor devices into advanced cooling systems.

“NovoLINC is actively working with companies across single-phase direct liquid cooling, two-phase direct liquid cooling, and immersion cooling,” said Dr. Sheng Shen, CTO of NovoLINC. “These results demonstrate a clear thermal roadmap: combining NovoLINC’s advanced thermal interface technology with today’s and future liquid cooling systems can provide a pathway to enabling advancement of higher-power chips and AI server architectures.”

“Data center operators are making long-term infrastructure decisions today, and they need confidence that the cooling they deploy will keep up with future silicon,” said Ben Sutton, Product Marketing Manager at CoolIT™. “Pairing CoolIT’s advanced cold plate technology with NovoLINC’s MaxLINC shows that single-phase DLC can handle high-heat-flux processors well into the next decade, without the cost and complexity of switching cooling architectures.”

The demonstration reached 3,300 W of total device power, highlighting the ability of MaxLINC to address the rapidly increasing thermal demands of next-generation GPUs, CPUs, ASICs, and other AI accelerators.

“AI compute is advancing toward multi-kilowatt processors, but extracting that heat efficiently from increasingly large and mechanically complex packages is becoming one of the industry’s most difficult challenges,” said Dr. Ning Li, CEO of NovoLINC. “Our goal with MaxLINC is to remove the thermal interface as a limiting factor, and to give chip designers, system designers, and cooling partners greater freedom to push compute performance and power density to the next level.”

The 400 W/cm² demonstration builds on NovoLINC’s development of MaxLINC for high-performance semiconductor thermal interfaces. The platform is designed for use across the thermal pathway, from direct chip-to-cooling interfaces and chip-to-package heat spreaders to interfaces between packaged devices and cold plates or other advanced cooling hardware.

MaxLINC samples are available for customer evaluation and qualification.

About NovoLINC

NovoLINC is a Pittsburgh-based advanced materials company developing next-generation thermal interface solutions for AI computing and other energy-dense electronic systems. Spun out of Carnegie Mellon University, NovoLINC has developed a proprietary nanostructured materials platform and a scalable manufacturing process designed to overcome thermal bottlenecks in high-performance computing, data centers, automotive electronics, aerospace systems, and power electronics.

NovoLINC works with leading companies across the semiconductor, hyperscaler, AI server OEM/ODM, and cooling systems industries to enable higher computing performance while improving the energy efficiency and sustainability of next-generation computing infrastructure. The company’s technology development has been supported by the U.S. National Science Foundation and the U.S. Department of Energy’s ARPA-E COOLERCHIPS program.

www.novolinc.com

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SOURCE NovoLINC, Inc.

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GEP NAMED AS A LEADER IN SUPPLY CHAIN PLATFORMS EVALUATION, RECEIVES HIGHEST SCORE POSSIBLE IN INNOVATION CRITERION

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GEP recognized for its investments in AI-native architecture, agentic AI, and autonomous decision-making supplier networksRecognition follows recent leadership positions from Gartner, IDC and The Hackett Group across procurement, direct spend and supply chain technology

CLARK, N.J., Oct. 7, 2026 /PRNewswire/ — GEP®, a leading provider of AI-powered procurement and supply chain platforms and services to Fortune 500 and Global 2000 enterprises worldwide, today announced that it has been named a Leader in The Forrester Wave™: Supply Chain Platforms, Q3 2026, a recognition that GEP believes places it among the leading providers in the broader enterprise supply chain technologies.

Forrester evaluated 13 of the most significant supply chain platform providers and named GEP a Leader. GEP also received the highest possible score of 5 out of 5 in the Innovation criterion.

Forrester specifically cited GEP’s investments in agentic AI, knowledge graphs, autonomous decision-making and AI-native architecture. It also recognized GEP’s superior network participant authentication, and demand signal and forecast collaboration.

 “We have invested in building an AI-native platform because the real value of AI comes only when it is embedded across the work, the data and the decisions to identify new value, reduce risk, and drive competitive compete,” said Subhash Makhija, CEO and co-founder, GEP. “GEP Quantum Intelligence provides our customers a fundamentally different advantage: one intelligent platform connecting sourcing, suppliers, risk, demand and execution, rather than adding a thin layer AI on top of fragmented systems.”

Forrester said GEP is best suited to large enterprises seeking a unified procurement and supply chain platform with strong agentic AI, network collaboration, autonomous decision-making and multienterprise orchestration capabilities. Customers interviewed by Forrester also praised GEP’s service and transparency and expressed positive repurchase intent.

GEP believes this recognition extends its leadership from procurement and direct materials into the broader supply chain platform market. It also follows a series of major independent analyst assessments placing GEP at the forefront of enterprise procurement and supply chain technology:

Gartner® named GEP a Leader in the 2026 Magic Quadrant™ for Source-to-Pay Suites.

The Hackett Group named GEP a Leader in its Fall 2026 SolutionMap, with GEP the only provider at the top of the “Sophisticated & Holistic” category across all 15 evaluated areas.

IDC MarketScape named GEP a Leader in its 2026 assessment of AI-enabled direct spend.

Together, for GEP, the assessments recognize a common set of strengths: Its comprehensive source-to-pay capabilities, unified platform and data, AI and agentic innovation, and deep procurement expertise.

GEP Quantum Intelligence™ brings procurement and supply chain capabilities together on an AI-native platform, connecting sourcing, supplier intelligence, multi-tier visibility and risk management with demand signals, supply collaboration and execution.

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. This report is part of a broader collection of Forrester resources, including interactive models, frameworks, tools, data, and access to analyst guidance. For more information, read about Forrester’s objectivity here .

About GEP

GEP® delivers AI-native procurement and supply chain Quantum Intelligence platform, consulting and services that help global enterprises become more agile and resilient, operate more efficiently and effectively, gain competitive advantage, boost profitability and increase shareholder value. Our customers are the world’s best companies, including more than 550 Fortune 500 and Global 2000 industry leaders who rely on GEP to meet ambitious strategic, financial and operational goals. A leader in multiple Gartner Magic Quadrants, GEP’s AI-native Quantum Intelligence platform consistently win awards and recognition from industry analysts, research firms and media outlets, including Gartner, IDC, ISG, and Spend Matters. GEP is also regularly ranked a top procurement and supply chain consulting and strategy firm, and a leading managed services provider by ALM, Everest Group, NelsonHall, IDC, ISG and HFS, among others. Headquartered in Clark, New Jersey, GEP has offices and operations centers across Europe, Asia, Africa and the Americas. To learn more, visit www.gep.com.

Media Contact

Derek Creevey
GEP
derek.creevey@gep.com

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Drainage Planning and Flood Planning Examined In HelloNation, Featuring Land Surveying and Drainage Engineer Expert Michael Cuppy

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The article explains how early water management decisions protect building site stability and reduce costly construction risks.

PUEBLO, Colo., Oct. 6, 2026 /PRNewswire/ — What role should drainage planning and flood planning play before construction begins on a building site? HelloNation has published the answer in an article, featuring insights from Engineering & Surveying Expert Michael Cuppy of Pueblo, Colorado.

 

The HelloNation article explains that drainage planning is a critical part of preparing any building site, yet it is often overlooked during early construction decisions. Water management affects everything from grading to long-term structural performance, making it essential to evaluate how runoff will move across the property. Without proper drainage planning, water can collect in unwanted areas, leading to erosion, foundation damage, and limited site access during storms.

The article describes how a well-designed drainage planning approach maps the natural flow of runoff and identifies low points across a building site. Engineers use this information to guide grading decisions and develop systems such as swales, retention areas, or underground piping. These elements help control water management and ensure that runoff is directed away from structures, roads, and utilities. By aligning site layout with natural water flow, construction projects can avoid preventable complications.

Flood planning expands on drainage planning by addressing more extreme weather conditions. The article notes that flood planning considers how a building site will respond during heavy rainfall or seasonal flooding events. This process allows engineers to adjust grading, elevate structures when necessary, and reinforce vulnerable areas. Without proper flood planning, construction projects face increased risks that can lead to costly repairs and long-term damage.

The article emphasizes that even small miscalculations in runoff patterns can create major issues for a building site. Poor drainage planning can result in standing water, soil instability, or basement flooding. These problems often extend beyond the original construction area, affecting neighboring properties and increasing liability. Engineering & Surveying Experts highlight that early analysis of grading and water management helps prevent these outcomes and supports a more stable site layout.

In addition to protecting structures, the article explains that effective drainage planning improves the performance of infrastructure over time. Roads, landscaping, and utility systems all depend on proper water management to function correctly. When runoff is controlled through thoughtful grading and design, maintenance needs are reduced, and long-term durability improves. This makes drainage planning an essential part of both short-term construction success and long-term property value.

Flood planning also plays an important role in regulatory and insurance considerations. The article notes that local municipalities often require drainage planning and flood planning documentation before approving construction permits. Insurance providers may also evaluate flood risk when determining coverage requirements. Addressing these factors early helps streamline the construction process and reduces the likelihood of delays.

The article further explains that integrating drainage planning into site layout decisions leads to more efficient construction outcomes. When grading, utilities, and road placement are designed with water management in mind, builders can avoid costly redesigns. Engineering & Surveying Experts emphasize that proactive planning allows construction teams to work with natural site conditions rather than against them.

Ultimately, the HelloNation article presents drainage planning and flood planning as essential components of responsible construction. Ignoring water management may seem like a shortcut, but it often leads to complex, expensive challenges. By focusing on runoff control, grading accuracy, and thoughtful site layout, builders can create safer, more resilient building site conditions.

Why Drainage and Flood Planning Matter Before You Build features insights from Michael Cuppy, Engineering & Surveying Experts of Pueblo, Colorado, in HelloNation.

About HelloNation
HelloNation is a premier media platform that connects readers with trusted professionals and businesses across various industries. Through its innovative “edvertising” approach that blends educational content with storytelling, HelloNation delivers expert-driven, good-news articles that inform, inspire, and empower. Covering topics from home improvement and health to business strategy and lifestyle, HelloNation highlights leaders making a meaningful impact in their communities.

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