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Sentosa Unveils Island-wide Celebrations with Larger-than-life Carnival and Deals this Festive Season

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This multi-partner collaboration between SDC, RWS, DBS, and STB will transform the island into an immersive festive wonderland with a diverse array of experiences including exclusive retail offerings, interactive installations, and day-to-night activities.

SINGAPORE, Dec. 19, 2024 /PRNewswire/ — This festive season, immerse yourself in larger-than-life experiences at “Sentosa Presents: A Big, Big World”. For the first time ever, the island transformation is set to transport visitors to three distinct and unique whimsical realms across Resorts World Sentosa, Sentosa Sensoryscape, and Palawan Beach. From 9 December 2024 to 16 February 2025, evolving interactive installations and day-to-night activities from Christmas to Chinese New Year will enchant and captivate visitors of all ages, with about 50 exclusive deals across some 40 Sentosa island partners for DBS and POSB debit and credit cardholders[1].

The two-month-long festive experience marks the inaugural joint activation of the Sentosa Precinct Partnership. The partnership established in May 2024 among Sentosa Development Corporation (SDC), Resorts World Sentosa (RWS), DBS Bank (DBS), and Singapore Tourism Board (STB) aims to propel tourism growth and solidify Sentosa’s position as Asia’s premier island resort getaway and leading lifestyle destination.

Larger-than-life Offerings Across Sentosa

“A Big, Big World” is the culmination of initiatives from all four partners to create immersive experiences that bring wonder and imagination to both local and international guests during the festive season. Visitors can look forward to an array of exclusive events and installations across three themed zones on Sentosa.

A Big, Big World of Excitement at Resorts World Sentosa

A Big, Big World of Excitement at Resorts World Sentosa will celebrate the rich cultural diversity and festive offerings of different countries with four uniquely themed zones inspired by England, France, Germany, and Japan. Each zone offers larger-than-life installations that make for picture-perfect moments, including a stunning 8.5 metre hot air balloon in the France zone and a towering 7.8 metre cuckoo clock in the Germany zone. Marvel at show-stopping sights, such as the Eiffel Tower projected onto a 10-metre LED Pyramid and enchanting light displays with origami reindeer sculptures.

The magical Yuletide experience will be enhanced with “snowfall”, transporting visitors to a whimsical wonderland right here in Singapore.

Each of these uniquely themed zones will also feature exclusive retail offerings that capture the distinct charm and spirit of their respective countries. From traditional crafts and specialty goods to festive treats, visitors can discover and take home a piece of the wonder from brands like, WildSen, and Imperial Doggo. DBS and POSB cardholders can also enjoy a 10% discount for selected brands.

Guests can dive deeper into the festive spirit by trying their luck at classic carnival games like balloon pop and claw machines to win exciting prizes. Christmas carollers from talented a cappella groups including The A Cappella Society, Vox Camerata and The Outside Edition, will fill the air with holiday cheer, adding a joyful soundtrack to the festivities.

This holiday season, guests can give back by visiting the SG Enable booth at the carnival, where handmade gifts created by members of i’mable Collective are available for sale. All proceeds will go towards supporting members of the collective, who are a community of talented artists and makers with disabilities.

Resorts World Sentosa’s festive carnival will run from 9 December 2024 to 2 January 2025, and will be refreshed for the Chinese New Year season from 19 January 2025 to 16 February 2025. Please refer to Annex A for further programming details.

A Big, Big World of Dreams at Sentosa Sensoryscape

At the heart of the island connecting visitors in their discovery of “A Big, Big World” from RWS to Palawan Beach is the newly minted Sentosa Sensoryscape. Here, guests are invited to cannonball right into their dreams with Cloud Swing Dreams, giant fluffy swings that evoke feelings of whimsicality. As night falls, ImagiNite transforms Sensoryscape into a vibrant dreamscape, with interactive light projections and augmented reality bringing the space to life for an unforgettable sensory experience.

The verdant corridor will also be enlivened with a robust programming of street performances featuring K-pop dance contests, home-grown buskers, and fun activities like balloon sculpting and storytelling to create a vibrant year-end festive celebration for all. Guests can look forward to additional performances from 22 to 25 December, featuring performances by Bellingham, Stephen Francis & Friends, The Apex Project Acapella Singapore Group, and the Rit Xu Trio. Please refer to Annex B for more information on the Sensoryscape activations.

A Big, Big World of Discovery at Palawan Beach

The skies above Palawan Beach will be transformed into a soaring tapestry of colours in a unique day-to-night kite fiesta. During the day, Flight of Wishes invites guests to join a kite-making workshop where they can craft unique, personalised kites that showcase their creativity. Afterwards, guests can bring their kites to life in a spacious kite-flying area, joining a colourful symphony of kites dancing in the sky. Ready-made kites will also be available for purchase for those who prefer to dive straight into the fun. Guests are also invited to be amazed by the sight of massive kites swishing in the skies in the showcase by the Singapore Kite Association.

Adding to the enchantment, The Floating Marvels is an ethereal nighttime experience where 12 sea creature inflatables, such as jellyfishes, manta rays, and whales will illuminate the skies. Some of these larger-than-life inflatables measure up to 15 metres in size. These mesmerising inflatables celebrate Sentosa’s coastal charm, creating a stunning visual scene that promises to be an extraordinary evening spectacle. This audiovisual experience is specially curated by Myles Ziebart, who specialises in concept design and execution of highly creative projects, and has worked on projects for the Singapore River Festival and Singapore Night Festival. Please refer to Annex C for more information on the programming.

Additionally, DBS is offering exclusive deals and promotions for DBS and POSB cardholders across attractions, hotels and dining establishments on the island including S.E.A Aquarium, Adventure Cove Waterpark, Syun, SkyHelix Sentosa, W SingaporeSentosa Cove and +Twelve for guests to indulge in the festivities as they explore these unique precinct-wide experiences. Please refer to Annex D for the full list of DBS and POSB deals.

Elevating Sentosa’s Position as a Premier Island Destination

This inaugural collaboration between SDC, RWS, DBS, and STB underscores the ongoing evolution of Sentosa as a leading destination in Asia. By synergising the strengths and expertise of each party, Sentosa is poised to elevate guest experiences by encouraging the discovery of Sentosa across accommodation, attractions, entertainment, dining and retail. Through “A Big, Big World” and future collaborations, Sentosa will continue to bring unique and unforgettable experiences for both local and international visitors, further strengthening its position as Asia’s leading leisure and lifestyle destination.

For more information about “Sentosa Presents: A Big, Big World”, please visit
https://abigbigworld.sentosa.com.sg/

High-res images available here.

QUOTE SHEET 

Mr Michael Ma, Assistant Chief Executive (Business & Digital Technology Group), Sentosa Development Corporation, said, “As we bring these larger-than-life experiences to Sentosa this festive season, we hope that guests can discover new and unforgettable moments with their loved ones amid the mirth and merriment. This inaugural partnership among Sentosa Development Corporation, Resorts World Sentosa, DBS, and Singapore Tourism Board marks a significant step in delivering a truly immersive and unique experience across the island. Together, we aim to elevate Sentosa as a premier resort destination for both local and international visitors and to inspire a sense of wonder and discovery that captures the spirit of the festive season.”

Ms Lee Shi Ruh, President of Resorts World Sentosa, said, “We are thrilled to be part of ‘A Big, Big World,’ a festive celebration that promises to bring joy, wonder, and unforgettable moments to visitors of all ages. This year’s collaboration with Sentosa Development Corporation, DBS, and Singapore Tourism Board is a reflection of our shared commitment to delivering extraordinary experiences that truly capture the spirit of the season. At Resorts World Sentosa, we believe in creating immersive, world-class events that not only enchant our guests but also invite them to explore the joy of the holidays in new and exciting ways. From dazzling displays and interactive experiences to carnival games and a delectable selection of festive menus, we are delighted to offer something truly special for everyone this joyous season.”

Ms P’ing Lim, Regional Head of Ecosystems and Cross-border Transfers, DBS Bank, said, “Through this collaboration, DBS is excited to work with 40 island partners in Sentosa to launch some 50 exclusive lifestyle, retail and dining experiences, enabling visitors and travellers to create memorable moments. The lineup of exciting activities for new and repeat visitors in ‘A Big, Big World’ makes Sentosa the ideal destination this festive season. We look forward to welcoming all visitors who can enjoy the larger-than-life promotions and experiences while embracing the spirit of celebration.”

Mr Kenneth Lim, Assistant Chief Executive (Marketing Group), Singapore Tourism Board, said, “We’re excited to invite visitors to experience Sentosa this festive season. Through our partnership with Sentosa Development Corporation, Resorts World Sentosa and DBS, we’re bringing a series of novel experiences for tourists and locals to discover and enjoy. This will complement the exciting lineup of fresh and enhanced offerings being progressively launched within Sentosa, further reinforcing Singapore’s position as a must-visit destination.”

Annex A: A Big, Big World of Excitement at Resorts World Sentosa

Programming Highlights

Programming

Date / Time

Carnival Fun

Play classic carnival games and win delightful prizes by Cow Play Cow Moo!

9 December 2024 – 2 January 2025

Christmas Carollers

Sing along to holiday tunes with The A Cappella Society, Vox Camerata and The Outside Edition.

9, 8, 14, 15, 21, 22, 25, 28, 29, 31 December

Weekend Choir on Sat, Sun Christmas and NYE to run for 30 min

Joyful-licious Giveaway

Sweeten up the festivities with complimentary BIG BIG cotton candy and cookies.

Candyfloss (100 giveaways per hour on a first come first served basis)

14, 15, 21, 24, 25, 28, 29 December

3pm – 9pm (hourly)

Special Date:
31 December

Time: 3pm – 9pm (hourly)

 

Larger-than-life Cookies (100 giveaways per hour on a first come first served basis)

12, 13, 19, 20, 26, 27 December

3pm – 9pm (hourly)

Special Date:
31 December

Time: 2:30pm – 8:30pm (hourly)

A Festive Journey + Snowfall Fun
Embark on a whimsical holiday voyage around the world with a stunning light and sound show on a 10-meter-tall LED tree. End the show with an enchanting snowfall in the tropics during the most wonderful time of the year.  

9 December 2024 – 2 January 2025

Show Times (Daily & Hourly): 12:15pm, 1:15pm, 2:15pm, 3:15pm, 4:15pm, 5:15pm, 6:15pm, 7:15pm, 8:15pm, 9:15pm

Participating Brands (non-exhaustive)

Country Zone

Brands*

*10% discount for DBS and POSB card holders (excluding Johnnie Walker and Don Julio)

England

Mad Roaster, Byjolyn, DotDot Tea, Meltsbakes and Kottagestars

Germany

Wildsen, AERIN Haus, Coezy Premium Corner, Clarity Blend, Coco Hao

France

Satellite Paris, Electro Flash, Imperial Doggo

Japan

Autism Snuggles, Lnxamigurumi, Paws Clothing, Cotton Blue

HOPESHOW MY LOVE, Candy World Marketing (S) Pte Ltd, One Pafe

Annex B: A Big, Big World of Dreams at Sensoryscape

Programming Details

Programming

Date / Time

Cloud Swing Dreams

Whimsical installation that invites visitors to experience the thrill of flight on charming, cloud-shaped swings that seem to float above the ground.

Daily from 12 December 2024 to 16 February 2025

 

Cloud Swing Dreams

Light-Up: 7.00pm – 10pm

The ImagiNite Spectacular

Night-time spectacle across Sensoryscape with interactive light projections.

Daily from 9 December 2024 to 16 February 2025

 

ImagiNite Experience: 7:50pm – 9:40pm

K-POP Random Play Dance

Showdown for K-pop dance machines to show off their moves.

21 December 2024, 18 January 2025, 15 February 2025

 

Time: 8:30pm – 10:30pm

Live Music Performance at Glow Garden

Immerse yourself in the vibrant atmosphere of Sentosa as talented singers serenade you with captivating tunes.

13, 14, 20, 21, 27, 28 December 2024

 

3, 4, 10, 11, 17, 18, 24, 25, 31 Jan 2025, and 1, 7, 8, 14, 15 Feb 2025

 

 

Time: 6:30pm – 10.00pm

Step inside World of Wonder to Bubble Magic

Watch as bubbles of all shapes and sizes float, twist, and transform into mesmerising displays. From dazzling solo bubbles to intricate bubble sculptures, every trick is designed to captivate.

14 December 2024

Time: 6.30pm – 7.00pm

 

28 December 2024

Time: 7.00pm – 7.30pm

Sweetheart’s Balloon Sculpting Show

Sweetheart’s balloon show is full of surprises, with all kinds of animals popping up! She creates elaborate wearables, cartoon characters, and fun balloon toys—she even makes music with a guitar made from a single balloon.

27 December 2024

Time: 7.00pm – 7.30pm

Yusoff the Elf Storytelling

Yusoff the Elf shares a Christmas tale of the Grinch! Listen in as he tells how this grumpy green fellow’s heart grew three sizes, bringing joy and magic to all around!

13 December 2024

7pm – 7.30pm

 

21 December 2024

7.00pm – 7.30pm

Juggling Artisans: Chua Edward and Benjamin Ye

Juggling Artisans presents a show where juggling becomes art! They bring a captivating performance that seamlessly blends diabolo, hat juggling, and classic ball and club juggling.

14 December 2024

7.00pm – 7.30pm

The Wacky Alex Fun Show

The Wacky Alex Fun Show is here to entertain! This high-energy fun show combines mind-blowing magic, hilarious comedy, vibrant balloon sculptures, and endless audience participation.

20 December 2024

Friday

7.00pm – 7.30pm

 

The Magical Uncle Jimbo

Uncle Jimbo dazzles with a blend of comedy and magic! A First Runner Up in the IBM Ring 115 contest, he captivates audiences worldwide, including a royal show in Brunei. Prepare for laughter and amazement!

21 December 2024

6.30pm – 7.00pm

 

27 December 2024

7.00pm – 7.30pm

Le Petit Bar by Jay Che

Le Petit Bar is a show with circus and balancing tricks centred around things you would find in a bar. Audiences would be kept on the edge of their seats as glasses are stacked and balanced in different ways on the edge of a knife.

28 December 2024

6.30pm – 7.00pm

Annex C: A Big, Big World of Discovery at Palawan Beach 

The Kite Fiesta at Palawan Beach will take place every Saturday and Sunday from 9 to 29 December 2024 and 25 January to 16 February 2025.

Programming Details

Programming

Date / Time

Flight of Wishes

●  Kite Making Workshop

●  Purchase Ready-made Kites

●  Kite Flying Zone

●  Showcase by Singapore Kite Association

Every Saturday and Sunday from 13 to 29 December 2024 and 25 January to 16 February 2025 from 3pm to 6pm.

 

Kite Making Workshop Sessions:

3pm, 3:30pm, 4pm, 4:30pm, 5pm, 5:30pm, 6pm (each session lasts about 15-mins, capped at 15 pax per session)

 

Kite-flying will stop at 6:30pm

The Floating Marvels

As the sun sets, experience a spectacular display of 15-metre-long inflatables floating above the horizon and casting a magical glow over the serene waters.

Every Saturday and Sunday from 13 to 29 December 2024 and 25 January to 16 February 2025.

 

From 8.15pm to 10.00pm with a 15-minute interval between each audio-visual experience.  

Annex D: Full List of DBS and POSB Deals 

Brand

Deal

Deal Validity

Adventure Cove Waterpark

DBS Exclusive: Adventure Cove Waterpark Adult one-day ticket

 

S$10 Meal voucher with no minimum spend

2 December to 31 December 2024

Adventure Cove Waterpark Family Fun Combo

DBS Mastercard Exclusive:

Bring your child for free with 2 Adult tickets.

 

S$30 F&B voucher with no minimum spend

 

$5 Retail voucher with no minimum spend

 

3 exclusive Mastercard gifts.

2 December to 31 December 2024

S.E.A. Aquarium

DBS Exclusive: 
2 x S.E.A. Aquarium Adult Admission Tickets at S$44
Complimentary popcorn with minimum S$20 F&B spend.

 

Complimentary S.E.A. Aquarium x @Puffingmuffin keychain merchandise (worth S$12) with minimum S$50 retail spend.

 

Promotion while stocks last.

2 December to 22 December 2024

Hotel Ora

DBS Exclusive:

Complimentary Upgrade from Deluxe Room to the next room category and late Check-out at 1:00pm.

 

Blackout Dates apply.

2 December 2024 to 31 January 2025

Equarius Hotel

DBS Exclusive:

Complimentary Upgrade from Deluxe Room to the next room category and late Check-out at 1:00pm.

 

Blackout Dates apply.

 

2 December 2024 to 31 January 2025

RWS Signature Restaurants:

Ocean Restaurant

Osia Steak and Seafood Grill

CHIFA!

Syun

Soi Social

Feng Shui Inn

DBS Exclusive:

Complimentary glass of champagne with minimum spend of S$180 at participating RWS Signature Restaurants.

2 December 2024 to 2 January 2025

Festive Takeaways by RWS Signature Restaurants

DBS Exclusive:

Complimentary luxury candle and diffuser gift sets for

tiered spending from S$188 to S$388 on

Festive in-house promotions.

2 December 2024 to 30 December 2024

Madame Tussauds Singapore

Online promo:

30% off Standard Ticket + Access to Marvel 4D + Digital Photo Souvenir

 

Walk-in promo:

20% off Standard Ticket + Access to Marvel 4D + Digital Photo Souvenir

Now to 31 July 2025

Sentosa Island Bus Tour

30% off tickets

Now to 31 March 2025

Singapore Cable Car Sky Network

30% off Cable Car Sky Pass (Round Trip)

Now to 31 March 2025

SkyHelix Sentosa

S$4.50 off tickets

Now to 31 March 2025

DinoVenture

20% off tickets

Now to 31 March 2025

Wings of Time

25% off Standard Tickets

Now to 31 March 2025

+Twelve – The Palawan @ Sentosa

15% off house pour: beer, wine, spirits

Now to 31 December 2024

Splash Tribe – The Palawan @ Sentosa

15% off kids’ menu

Now to 31 December 2024

UltraGolf – The Palawan @ Sentosa

S$2 off Adult Tickets

Now to 31 December 2024

Auriga Spa – Capella Singapore

10% off all 90-minute treatments

Now to 31 December 2024

Bob’s Café – Capella Singapore

10% off a la carte menu

Now to 31 December 2024

Cassia – Capella Singapore

10% off a la carte menu

Now to 31 December 2024

Fiamma3 – Capella Singapore

10% off a la carte menu

Now to 31 December 2024

Kwee Zeen – Sofitel

20% off a la carte menu

Now to 31 December 2024

The Cliff – Sofitel

20% off a la carte menu

Now to 31 December 2024

W Singapore

• 10% off per person for wedding lunch or dinners (up to S$10,000 savings)

• Additional complimentary night stay in a Marvelous Suite when you book for a wedding dinner (min. 250 pax)

Now to 30 December 2024

the kitchen table

15% off a la carte menu

Now to 30 December 2024

LiHo Tea

S$1 off with min. spend of S$8

Now to 31 December 2024

 

About Sentosa 

Sentosa, where discovery never ends, is Asia’s leading leisure destination and Singapore’s premier island resort getaway, located within 15 minutes from the central business and shopping districts. The island resort is managed by Sentosa Development Corporation, which works with various stakeholders in overseeing property investments, attractions development, and operation of the various leisure offerings and management of the residential precinct on the island.  

The 500-hectare island resort is home to an exciting array of themed attractions, award-winning spa retreats, lush rainforests, golden sandy beaches, resort accommodations, world-renowned golf courses, a deep-water yachting marina and luxurious residences – making Sentosa a vibrant island resort for business and leisure. Sentosa is also home to Singapore’s first integrated resort, Resorts World Sentosa, which operates Southeast Asia’s first Universal Studios theme park.  

Situated on the eastern end of Sentosa Island is Sentosa Cove, an exclusive waterfront residential enclave bustling with more than 2,000 homes, quayside restaurants, retail and specialty shops. The island is also proud to be home to Sentosa Golf Club and its two acclaimed golf courses, The Serapong and The Tanjong. Sentosa Golf Club has hosted a number of high-profile professional and amateur tournaments, including the Singapore Open and HSBC Women’s World Championship, welcoming international star players and world-class golf professionals from across the world. 

Welcoming a growing number of local and international guests every year, Sentosa is an integral part of Singapore’s goal to be a global destination to work, live and play. For more information, please visit: www.sentosa.com.sg.  

Social Media: SentosaOfficial @sentosa_island  @sentosaisland                           

#Sentosa, #SentosaDiscovery, #DiscoveryNeverEnds

About Sentosa Development Corporation 

Sentosa Development Corporation (SDC) was established on 1 September 1972 as a Statutory Board under the Ministry of Trade and Industry. Its charter since inception has been to oversee the development, management, marketing, and promotion of the island of Sentosa as a resort destination for locals and tourists. 

SDC wholly owns its subsidiaries Sentosa Cove Resort Management Pte Ltd and Sentosa Golf Club Pte Ltd. SDC also owns the Singapore Cable Car Sky Network, managed by Mount Faber Leisure Group Pte Ltd, a wholly owned subsidiary which operates as an autonomous commercial arm.

As a testament to its commitment to sustainability, SDC has been conferred the Global Sustainable Tourism Council – For Destinations (GSTC-D) certificate, making Sentosa the first island destination in Asia to receive this accolade.

About Resorts World Sentosa 

Resorts World Sentosa (RWS), Asia’s premium lifestyle destination resort, is located on Singapore’s resort island of Sentosa. Spanning 49 hectares, RWS is home to world-class attractions including Universal Studios Singapore, S.E.A. Aquarium, Dolphin Island and Adventure Cove Waterpark. Complementing the adventure and adrenaline of its theme parks and attractions are six unique luxury hotels and the premier Resorts World Convention Centre. RWS offers award-winning dining experiences and exciting cuisines from around the world helmed by celebrity chefs, establishing itself as a key player in Singapore’s vibrant and diverse dining scene and a leading gourmet destination in Asia for epicureans. The integrated resort also offers world-class entertainment, from star-studded concerts to immersive exhibitions. RWS is the first integrated resort to be inducted into the TTG Travel Hall of Fame in 2023 after being named “Best Integrated Resort” for 10 consecutive years at the TTG Travel Awards, which recognises the best of Asia-Pacific’s travel industry. 

RWS is wholly owned by Genting Singapore, a company of the Genting Group. For more information, please visit www.rwsentosa.com

About DBS

DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank’s “AA-” and “Aa1” credit ratings are among the highest in the world.

Recognised for its global leadership, DBS has been named “World’s Best Bank” by Global Finance, “World’s Best Bank” by Euromoney and “Global Bank of the Year” by The Banker. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named “World’s Best Digital Bank” by Euromoney and the world’s “Most Innovative in Digital Banking” by The Banker. In addition, DBS has been accorded the “Safest Bank in Asia award by Global Finance for 16 consecutive years from 2009 to 2024.

DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets.

DBS is committed to building lasting relationships with customers, as it banks the Asian way. Through the DBS Foundation, the bank creates impact beyond banking by supporting businesses for impact: enterprises with a double bottom-line of profit and social and/or environmental impact. DBS Foundation also gives back to society in various ways, including equipping underserved communities with future-ready skills and helping them to build food resilience.

With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. For more information, please visit www.dbs.com.

About the Singapore Tourism Board 

The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions. 

More: www.stb.gov.sg or www.visitsingapore.com | Follow us: STB LinkedIn, STB Facebook or STB Instagram

 

[1] Exclusive deals are available to DBS and POSB debit and credit cardholders from Singapore, Mainland China, Hong Kong, India, Indonesia, and Taiwan.

 

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LiftLab Launches PlatformSense: Delivers Real-Time Intelligence That Makes MMMs React Today, Not Next Quarter

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Marketing mix models now respond to what’s happening today, not three months ago.

OAKLAND, Calif., June 18, 2026 /PRNewswire/ — LiftLab, the Full-Funnel MMM and Incrementality Testing platform, announced PlatformSense: a real-time intelligence layer connecting LiftLab’s Agile MMM to live ad platform data for daily updates to channel effectiveness.

With LiftLab’s PlatformSense, Marketing Mix Models now respond to what’s happening today, not three months ago.

Most MMMs rely on historical data to identify effective channels and investment levels. While this is grounded in statistical rigor, it cannot capture real-time changes: a creative losing effectiveness mid-campaign, a competitor eroding auction position, or a seasonal demand shift moving faster than expected.

Marketing teams rely on two separate sources: platform dashboards, which provide speed but lack verifiability, and MMMs, which are credible but slow. As a result, decisions are often instinct-driven. This gap can lead to significant financial loss. Effective spend scales slowly, while inefficient spend persists. According to industry research, 60% of marketing budgets are lost to planning and execution inefficiencies, making every misallocated dollar more consequential.

“MMMs implicitly assume that all impressions are created equal. Most marketers instinctively know this is wrong, so they often override MMM recommendations. PlatformSense changes this by incorporating real-time signals allowing marketers to discern impression quality as it actually varies. This is not just an improvement — it solves a fundamental problem plaguing econometric measurement for decades,” said John Wallace, CEO, LiftLab.

PlatformSense addresses this gap by connecting LiftLab’s MMM to live platform data — click-through rates, conversion rates, and verified spend signals — delivering daily channel effectiveness updates. The long-term model remains grounded in historical data for reliability, and the daily intelligence layer surfaces current insights. The two work together: stable response curves and live performance signals.

The result is sharper, faster decision-making. When a new creative outperforms, PlatformSense detects it within 24 hours, not after the next quarter model refresh. If a channel becomes inefficient, budget recommendations adjust before overspend accumulates. During seasonal peaks and campaign optimization windows, the model reflects current performance, not historical averages. 

PlatformSense is out of beta and available to enterprise omnichannel brands, D2C/eCommerce brands, and next-generation CPGs. To learn more or schedule a demo, visit https://liftlab.com.

About LiftLab

LiftLab is the Full-Funnel MMM and Incrementality Testing platform trusted by category leaders like SKIMS, Pandora, Birkenstock, and Cinemark. LiftLab enables brands to maximize the value of every media dollar by lowering CAC, improving ROAS, and building long-term brand equity on the P&L.

View original content:https://www.prnewswire.com/news-releases/liftlab-launches-platformsense-delivers-real-time-intelligence-that-makes-mmms-react-today-not-next-quarter-302804548.html

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S3 Recycling Solutions expands to 34,000-square-foot facility

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The new California space triples the size of existing location.

FULLERTON, Calif., Jun 18, 2026 /PRNewswire/ — S3 Recycling Solutions, a nationally recognized IT asset disposition (ITAD) company serving clients across North America, announced the expansion of its California operations with the relocation to a new 34,000-square-foot facility at 2350 Artesia Ave in Fullerton. The move triples the company’s existing California footprint and supports increasing demand across the Western United States.

The company expects to complete the transition to the new facility within 60 days.

“This expansion represents a strategic investment in infrastructure, people, and systems to support long-term growth and increasing client demand across the West Coast,” said Rod McDaniel, CEO of S3 Recycling Solutions.

S3 encourages organizations looking for a secure, transparent, and scalable ITAD partner to schedule a pickup today.

The California expansion coincides with several major milestones for S3, including:

the 10-year anniversary of Rod McDaniel’s leadership.the two-year anniversary of S3’s acquisition of iGlobal Asset Management.the 2025 acquisition of assets of ERS in Gallatin, Tenn.S3’s implementation of an enterprise resource planning platform, Makor ERP 2.0. The system unifies operations into a single platform, enabling real-time visibility, improved processing speed, serialized chain-of-custody tracking, and enhanced reporting capabilities for clients while increasing operational efficiency.

The new Fullerton facility will operate as a full-service processing location aligned with S3’s Tennessee operations and is expected to significantly increase processing capacity, improve turnaround times, and support continued client growth throughout healthcare, enterprise, and technology sectors.

S3 plans to pursue R2v3 certification at the new Fullerton facility, with a target completion date in Q2 2027. S3’s Tennessee facility currently maintains R2v3 certification, as well as ISO 9001, ISO 14001, and ISO 45001 certifications, which support quality management systems, environmental responsibility, and employee health and safety standards across the organization.

In 2025, S3 processed more than 500,000 devices across its operations in Tennessee and California. In 2026, S3 is projected to achieve more than 3,000 percent revenue growth since 2016, a benchmark that has been accomplished through acquisitions, operational standardization, technology investments, and enterprise client expansion across North America.

About S3 – S3 is a full-service ITAD firm that helps businesses responsibly and securely manage their electronic and biomed assets. S3 customers reduce the cost of ownership of their assets while receiving the industry’s highest safety and security standards. For more information, visit www.s3rs.com

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SOURCE S3 Recycling Solutions

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Capital, Policy, Corporates, Connectivity: New Guide Maps the Four Strengths Powering Singapore’s Climate-Tech Ecosystem

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New Venture Climate Alliance guide details how Singapore anchors climate technology commercialization across Southeast Asia — a practical resource for companies, investors, and ecosystem stakeholders, produced through the philanthropic HSBC-supported Innovation Scaling Initiative

SAN FRANCISCO, June 18, 2026 /PRNewswire/ — Today the Venture Climate Alliance (VCA) has launched the Singapore Climate Technology Ecosystem Guide, a practical resource designed to help climate technology companies, investors, and ecosystem stakeholders navigate one of the world’s most important growth markets for climate innovation and regional expansion.

Developed through VCA’s Innovation Scaling Initiative and supported by HSBC, the guide provides insights into Singapore’s climate technology ecosystem, including the capital stack, policy and regulatory frameworks, corporate landscape, and pathways for expansion across Southeast Asia.

As climate technologies move beyond innovation toward commercial deployment, founders and investors increasingly face questions about where to establish regional operations, access customers, attract capital, and scale solutions. The guide aims to address these questions by providing practical intelligence on Singapore’s role as a platform for climate technology commercialization and regional growth.

The research draws on more than 200 publicly available sources, interviews, and insights from ecosystem leaders across government, investment, corporate, and startup communities.

“HSBC is proud to support the Venture Climate Alliance’s practical guide for climate tech start-ups and investors entering the Singapore market and beyond. Too often progress is slowed by market complexity—policy nuance, fragmented demand, partnership dependencies, access to capital and perceived and actual risk —rather than technology. This report turns ecosystem insight into actionable guidance to reduce friction and help innovators scale from pilots to deployment.”

Kiran Sura, Global Head of Sustainability Partnerships, HSBC

“Climate technology is at an inflection point; the solutions exist but scaling them into new markets remains one of the sector’s greatest challenges. Southeast Asia is a standout global growth opportunity combining urgent need, rising demand, and an increasingly sophisticated capital ecosystem. Singapore sits at the heart of this, offering the stability, connectivity, and financial infrastructure innovators need to move from validation to large-scale deployment. Guides like this help turn ecosystem complexity into actionable insight, helping founders and investors to make faster, better-informed decisions about where and how to grow.”

Thomas Miles, Senior Manager, Sustainable Finance & Transition, Climate Tech, HSBC

“Across the ecosystem, we heard a common challenge: companies don’t just need capital. They need the partners, policy support, corporate demand, and regional connections that must come together for a solution to scale. Singapore’s strength lies in how it brings these elements together within a highly connected ecosystem. This guide was developed to help founders, investors, and ecosystem stakeholders better understand that landscape and identify practical pathways for commercialization and regional expansion across Southeast Asia.”

Kate Costaris, Venture Climate Alliance

The guide identifies four key strengths that position Singapore at the center of climate technology commercialization across Southeast Asia:

Access to capital through a deep ecosystem of venture capital, growth investors, institutional capital, blended finance vehicles, and government-supported funding programs. Singapore accounts for over half of ASEAN’s green, social, sustainability, and sustainability-linked bond and loan issuance.A coordinated policy environment that provides regulatory clarity and long-term support for climate innovation and deploymentDense corporate networks that create opportunities for pilot projects, commercial partnerships, and customer acquisitionStrategic regional connectivity that enables companies to coordinate growth and deployment across Southeast Asia

The release marks the first in a planned series of Innovation Scaling Initiative market guides exploring key growth climate technology markets globally.

The full guide is available here: https://ventureclimatealliance.org/resources/singapore-guide

About Venture Climate Alliance

The Venture Climate Alliance (VCA) is a global non-profit network of leading venture capital firms that provides general partners and portfolio companies with practical tools, market intelligence, support, and connections to help identify opportunities arising from the transition to a low-carbon economy and navigate climate-related risks. Founded by VCs for VCs, the VCA membership represents more than US$60 billion in assets under management. The VCA helps its members shape best practices, address ecosystem-wide challenges, and embed commercially relevant, climate-aligned strategies within portfolios from day one.

About the Innovation Scaling Initiative

The Innovation Scaling Initiative (ISI) is a two-year program designed to accelerate the commercialization and deployment of climate technologies. Philanthropically sponsored by HSBC and delivered by Venture Climate Alliance in close collaboration with its members, ecosystem partners, and Node, the initiative works to address critical scaling barriers facing climate technology companies through research, ecosystem engagement, market intelligence, and strategic convening.

About HSBC

HSBC Holdings plc, the parent company of HSBC, is headquartered in London. HSBC serves customers worldwide from offices in 56 countries and territories. With assets of US$3,306bn at 31 March 2026, HSBC is one of the world’s largest banking and financial services organisations.

View original content to download multimedia:https://www.prnewswire.com/news-releases/capital-policy-corporates-connectivity-new-guide-maps-the-four-strengths-powering-singapores-climate-tech-ecosystem-302804550.html

SOURCE Venture Climate Alliance (VCA)

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