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CIC Hospitality, Holoconnects, Mews and RAVATAR Launch Holographic, AI-Powered Check-in at Aiden by Best Western

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Holoconnects’ Holobox, featuring an AI-powered holographic front desk interactive avatar by RAVATAR that greets and checks in guests, answers questions and more, in combination with Mews’ hospitality management system, launches at CIC Hospitality’s Aiden by Best Western, a part of BWH Hotels to elevate guest service and experience

CULEMBORG, Netherlands, Dec. 23, 2024 /PRNewswire-PRWeb/ — Holoconnects, a leading technology provider of 3D holographic solutions, Mews, a cloud-native hospitality management system, and CIC Hospitality, a hotel operator in the Nordics, with 13 Aiden by Best Western hotels in its portfolio, today announced the launch of an AI-powered holographic front desk avatar. Developed together with RAVATAR, a company that specializes in creating real-time lifelike AI digital humans, the avatar can help hotel guests check in or out, generate a room key, book additional rooms, make dinner or spa reservations and answer questions. The collaboration offers hotels a new way to ensure customer satisfaction and elevate the guest experience. The AI greeter was first launched at the Aiden by Best Western Lolland in Denmark on November 21.

“The launch of a virtual avatar greeter is an exciting new step forward for Holoconnects and the hospitality sector as a whole. We believe it will ultimately elevate and improve the guest experience and overall hotel customer satisfaction,” said Holoconnects CEO and co-founder, André Smith.

The AI-powered holographic avatar, developed together with RAVATAR AI Avatar Platform, engages with guests in real-time through natural, human-like conversations while being operated inside a Holoconnects’ Holobox, which creates a lifesize and lifelike, immersive experience through a 4K high-resolution 3D holographic visualization of a person, product or logo. The front desk AI avatar is integrated with Mews to handle hotel bookings and check-in. As a software leader in hospitality, Mews helps hoteliers manage their operations, using automation to boost revenue and deliver remarkable guest experiences. The partnership between CIC Hospitality, Holoconnects, Mews and RAVATAR enables hotel visitors to check in and out by talking to the avatar and receive instant answers to frequently asked questions.

“This launch underscores CIC Hospitality’s commitment to leveraging innovative technology to transform guest experiences. We are excited to collaborate with Holoconnects and Mews to explore how cutting-edge solutions like this holographic front desk avatar can enhance the hospitality landscape,” said Matthias Tanski, CEO of CIC Hospitality.

CIC Hospitality, Holoconnects, Mews and RAVATAR will use the launch to gather feedback from visitors and industry professionals and find areas for improvement. Guests can use the live connection and speak live immediately with a lifesize, 4K high-resolution 3D hologram of a CIC Hospitality employee (located in Oslo) should the holographic avatar fail to answer their questions or check-in as needed. The feedback from the launch will help to increase the feature set, reduce response times, and improve the user experience, reflecting CIC Hospitality’s ability to be an early mover with technologies that integrate human-centric and automated experiences.

“The launch of a virtual avatar greeter is an exciting new step forward for Holoconnects and the hospitality sector as a whole. We believe it will ultimately elevate and improve the guest experience and overall hotel customer satisfaction,” said Holoconnects co-founder and CEO André Smith. “Our partnership with Mews, CIC Hospitality and RAVATAR has the potential to change the face of modern hotels. We plan to use this first deployment to learn as much as possible and work with Mews to make the front desk virtual avatar greeter and check-in experience better and more helpful.”

Holoconnects’ holographic technology creates immersive experiences and has broad applications in industries including hospitality, travel, healthcare, retail, entertainment, communications, events, education, advertising, and more. Holoconnects continues to expand its product offerings and enter new market sectors. All Holoconnects products—the Holobox, Holobox Mini, and Hologrid—provide a 3D holographic visualization of a person, product, or logo, transforming communication by creating immersive and interactive experiences that deliver unparalleled engagement and impact.

“At Mews, we are dedicated to building the right solutions that provide remarkable experiences for guests, no matter where they stay. This revolutionary front-desk avatar, in collaboration with Holoconnects, has the potential to transform the hotel reception experience as we know it,” commented Matt Welle, CEO of Mews. “We are delighted to have launched this at Aiden by Best Western Lolland in collaboration with CIC Hospitality, Holoconnects and RAVATAR. It is already freeing up front-desk staff who now have more time to deliver a truly personal experience for each of their guests.”

“This joint initiative with Holoconnects, Mews, and CIC Hospitality is a transformative step for the hotel industry, blending AI and holographic technology to enhance guest interactions,” said Ruslan Synytskyy, CEO of RAVATAR. “We’re thrilled to bring personalized, lifelike avatars into real-world settings, setting a new benchmark for service innovation.”

Access the Holobox Product Specification Sheet here or learn more about CIC Hospitality and Aiden by Best Western, Holoconnects, Mews and RAVATAR at their respective websites.

About CIC Hospitality

CIC Hospitality is a hotel operator in the Scandinavian market. Behind CIC is a team of owners, board members, and employees with extensive experience and key expertise in the hospitality sector. CIC aims to challenge established hotel concepts by focusing on technology, sustainability, and employee satisfaction. Guided by the values Caring, Inspiring, Creative, CIC strives to “care to inspire and create experiences,” delivering innovative and memorable stays for its guests.

About Aiden by Best Western, a part of BWH Hotels

A new generation of hotels for the smart and informed guest that seeks convenience and effective solutions while traveling. Self-service, gaming areas and holograms are just some of the things you can expect when you check into an Aiden hotel. It’s easy-going, relaxed and unpretentious.

About Mews

Mews is the leading platform for the new era of hospitality. Powering over 5,500 customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses. Customers include Generator-Freehand, The Strawberry Group, The Social Hub and Airelles Collection. Mews was named Best PMS (2024) and listed among the Best Place to Work in Hotel Tech (2021, 2022, 2024) by Hotel Tech Report, as well as World’s Best Hotel PMS Provider (2023) and World’s Best Independent Hotel PMS Provider (2022, 2023) by World Travel Tech Awards. Mews has raised $335 million from investors, including Goldman Sachs Alternatives, Kinnevik and Revaia, to transform hospitality.

About RAVATAR

RAVATAR AI Avatar Platform (https://ravatar.com/) is a technology provider that specializes in developing interactive AI Holograms and lifelike conversational 3D AI Avatars. With a focus on creating immersive, dynamic experiences for customer-centric business solutions, RAVATAR remains at the leading edge of technology, driving innovations that redefine virtual presence and digital engagement across industries.

About Holoconnects

Holoconnects is a technology company that strengthens human connection through real-time, lifelike 3D holographic interaction. With a team of industry experts and a commitment to innovation, Holoconnects is dedicated to delivering cutting-edge solutions that transform various industries. Holoconnects’ holographic technology creates immersive experiences and has broad applications in industries including healthcare, hospitality, retail, advertising, communications, events, education, and more, enabling businesses to engage customers, enhance branding and optimize operations.

Founded in 2020, Holoconnects is a privately held company based in The Netherlands. Follow Holoconnects on LinkedIn or learn more at https://holoconnects.com.

Media Contact

Mindy M. Hull, Mercury Global Partners for Holoconnects, 1 415 889 9977, holoconnects@wearemgp.com, https://holoconnects.com

Michael Held-Hernandez, Mercury Global Partners for Holoconnects, 1 480 306 1154, holoconnects@wearemgp.com, https://holoconnects.com

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SOURCE Mercury Global Partners for Holoconnects

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The Ultimate Send-off to Summer: CSTS Debuts Global Entertainment IP PremierX at New York’s Pier 17, Ushering in a New Era of Live Entertainment

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NEW YORK, Oct. 24, 2026 /PRNewswire/ — CSTS Enterprises (‘CSTS’), a New York-based sports, entertainment, integrated media and travel technology group, today announced the official launch of PremierXTM, its flagship live entertainment brand, with a landmark Halloween Weekend event “AFTER DARK” at The Rooftop at Pier 17 in New York on October 30, 2026.

Capping off Seaport’s 2026 Summer Season in unforgettable fashion, the grand finale brings a powerhouse lineup of stars to the PremierXTM stage at Pier 17, featuring Lil Xan, Armani White, DJ Soda, Nate Wyatt, and surprise A-list guest headliners. Set against the iconic Manhattan skyline, the landmark eventing unites chart-topping hip-hop and high-octane electronic music for a festival-grade experience as The Rooftop at Pier 17 transforms into the city’s premier live music destination.

Building on the momentum of the PremierXTM After Party for the 2026 World Cup Final that took place in New York on July 19th, “AFTER DARK” signals the official debut of PremierXTM, a proprietary, New York – born global entertainment IP created by CSTS to deliver defining cultural experiences at the intersection of music, sport, art and lifestyle. Centred on the power of cultural crossover, PremierXTM serves as an international bridge connecting East and West, modern innovation and timeless classical, while uniting world-class artists, creators, performers and audiences through the universal language of entertainment and premium live experiences.

The launch also marks the beginning of a promising relationship with Pier 17, providing a world-class stage for PremierXTM to accelerate its growth in the U.S. and engage international audiences over the long term. By combining PremierXTM’s global entertainment vision with Pier 17’s iconic waterfront setting, the partnership aims to create a premier destination for live experiences, empowering both platforms to expand their global reach, deepen audience engagement, and drive sustainable growth.

As a key pillar of CSTS’ integrated ecosystem spanning entertainment, sports, travel, integrated media and marketing solutions, PremierXTM further strengthens the Group’s ability to create high-impact experiences that connect audiences, destinations and brand partners. With the global live entertainment market projected to grow from approximately US$203 billion in 2025 to US$270 billion by 2030[1], PremierXTM is well-positioned to capitalize on the growing demand for premium, experience-led entertainment while creating long-term value to the Group through recurring audience engagement, tourism and brand partnerships.

“PremierX TM represents a significant milestone in CSTS’ evolution from a leading operator of global sports and hospitality platforms into a creator of world-class entertainment experiences,” said Abel Zhao, Group CEO and Executive Director at CSTS Enterprises. “The season finale at Pier17 marks the beginning of an exciting new chapter for CSTS as we expand our entertainment footprint and introduce a platform designed to deliver iconic live experiences and bring together artists and audiences from across the globe.”

“PremierXTM was built from the ground up as a bespoke platform to champion multicultural talent and visionary creative performers.” said Jason Liu, Regional Director of CSTS USA. “Starting from New York, we are building a scalable global brand that brings iconic live experiences to audiences worldwide while expanding our presence across key entertainment hubs in North America, Asia and Europe.”

Following its New York launch, PremierXTM plans to expand through a broader international rollout across North America, Asia and Europe, with future editions planned as part of a growing network of recurring live entertainment properties and flagship cultural events.

For ticket information on PremierXTM: “AFTER DARK”, visit
https://www.axs.com/events/1644912/after-dark-tickets

About CSTS Enterprises

CSTS Enterprises is an integrated media, entertainment, sports, and travel technology group. Headquartered in New York City, the company develops and partners with intellectual properties and brands to deliver compelling experiences that connect with audiences across the world. In addition to its own initiatives, including Generation CTM and PremierXTM, it collaborates with international IPs including FIFA World Cup, UEFA European Championship, and Formula 1.

CSTS integrates experiential marketing, travel, data, and technology to deliver seamless end-to-end audience experiences. The company engages consumers across physical events and digital channels, executing at scale worldwide, turning complex activations into co-ordinated, measurable outcomes.

[1] Source: Industry research by Markets and Markets, Live Entertainment Market Size, Share, Latest Trends & Growth Analysis, 2025-2030, Live Entertainment Market Size, Share, Latest Trends & Growth Analysis, 2025-2030.

 

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SOURCE CSTS Enterprises

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Swanson Vitamins Launches Swanson Vitamins Nexus Pro to Champion Registered Dietitians and Licensed Nutritionists at Every Stage of Their Careers

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New network for health and nutrition professionals offers CPEU-accredited continuing education, profession-wide promotion, practicum support and exam scholarships

FARGO, N.D., Oct. 24, 2026 /PRNewswire/ — Swanson Vitamins today launched Swanson Vitamins Nexus Pro, a network for health and nutrition professionals. The new initiative champions registered dietitians and licensed nutritionists through every stage of their careers, from students to providers with decades of experience. Created by nutrition professionals for nutrition professionals, Swanson Vitamins Nexus Pro offers educational resources, incentives and investments to support practitioners who share Swanson’s commitment to uncompromising integrity.

Swanson Vitamins Nexus Pro offers tailored resources for both practicing professionals and students. For practicing registered dietitians and licensed nutritionists, the program provides CPEU-accredited continuing education, along with profession-wide promotion of the experts who guide consumers’ wellness decisions. For dietetics and nutrition students, Swanson is investing in the next generation of the profession through practicum support and scholarships toward licensing or credentialing exam fees.

As consumers take a more active role in their health, they are increasingly turning to registered dietitians and licensed nutritionists for accurate, science-backed guidance. Through Swanson Vitamins Nexus Pro, Swanson aims to help nutrition professionals strengthen their credentials and build expertise in areas where consumers are seeking trusted nutritional support.

“Since 1969, we have been committed to uncompromising integrity in service of everyone’s journey to real wellness, and we believe real wellness starts with the experts who guide it,” said Erin Del Ponte, EVP Brand Marketing at Swanson Vitamins. “Registered dietitians and licensed nutritionists translate nutrition science into practical, personalized guidance that helps people make informed decisions about their health. With Swanson Vitamins Nexus Pro, we are proud to support these professionals at every stage of their careers, from students preparing for their credentialing exams to seasoned providers building expertise in the areas that matter most to consumers today.”

Swanson Nexus Pro program highlights

CPEU-accredited continuing education for registered dietitians and licensed nutritionistsProfession-wide promotion of registered dietitians and licensed nutritionistsPracticum support for dietetics and nutrition studentsScholarships to help offset licensing or credentialing exam fees

Applications for Swanson Vitamins Nexus Pro are open and can be submitted HERE. Additional details, including scholarship award amounts and practicum support details, will be announced in the coming weeks.

Swanson Vitamins Nexus Pro was introduced at the Food & Nutrition Conference & Expo, the Academy of Nutrition and Dietetics’ annual conference, held Oct. 24-27 in San Antonio. This initiative builds on Swanson’s longstanding commitment to the nutrition and dietetics community and reflects the company’s continued investment in the professionals who help consumers make informed choices on their journey to real wellness.

Media Assets
Photos HERE

About Swanson Vitamins
Since 1969, Swanson Vitamins has offered high-quality, science-backed vitamins and supplements rooted in one simple belief: proof over promise. Nearly six decades before “wellness” became an industry, Swanson was pioneering trustworthy supplement offerings and upholding uncompromising quality standards through intentional sourcing, rigorous in-house and third-party testing and Good Manufacturing Practices (GMP).

Today, Swanson is a Certified GMP Facility recognized by NSF, backed by an in-house team of nutritionists, dietitians, scientists, chemists and pharmacists with a combined 250-plus years of experience. With more than 1,300 products across 36 categories, Swanson doesn’t chase trends. It sets standards for integrity, quality and clarity in the supplement industry.

Swanson products are available at SwansonVitamins.com, Amazon and iHerb.com. Learn more at SwansonVitamins.com or follow @swansonvitamins on Instagram.

MEDIA CONTACT
Lauren Torrez, Crowe PR
ltorrez@crowepr.com 

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SOURCE Swanson Vitamins

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Technology Drives the Future of Travel: JETOUR Continues to Expand Its “Travel+” Ecosystem

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WUHU, China, Oct. 24, 2026 /PRNewswire/ — Expectations for travel are evolving: vehicles are no longer simply a means of reaching a destination, but travel companions that bring people closer to nature, serving as a “mobile third space.”

JETOUR continues to advance its “Travel+” strategy, integrating technological innovation, product development, and ecosystem building into real travel scenarios. From October 20 to 23, the 2026 JETOUR Global Technology Experience Day, themed “Future Travel Starts Now,” takes place across Wuhu, Anhui and Moganshan, Zhejiang, featuring technology experiences, on-road driving, outdoor living, and conservation activities.

Technological Innovation: Expanding the Possibilities of Travel

Backed by the Group’s expertise in AI, intelligent driving, smart cabins, and AiMOGA Robotics, JETOUR turns cutting-edge technology into experiences users can genuinely feel. The XWD Fully Automatic Intelligent 4WD, with 7+X one-touch modes, tackles mountain roads, gravel, and water crossings, while the GAIA All-Terrain Intelligent Architecture adapts to diverse terrain and C-DM hybrid technology balances performance with efficiency. On October 21, models with these technologies take on mountain-road test drives at Moganshan.

A Diverse Product Lineup: Enriching the Travel Experience

The G700 combines premium comfort with hardcore off-road capability, while the T1 and T2 suit both urban driving and light off-road adventures. Roof tents, onboard refrigerators, and other ecosystem equipment turn the vehicle into an all-round companion. JETOUR also hosts a camping market and a Starry Night Forum, bringing product features into real travel settings.

Ecosystem: Extending the Value of Travel

Travel is about understanding cultures and protecting nature as well as exploration. Participants visit Xiazhu Lake in Zhejiang for a crested ibis conservation initiative. Globally, JETOUR supports cheetah conservation in Africa, turtle conservation in Malaysia, harpy eagle conservation in Panama, and protection of Pakistan’s national animal, the markhor.

JETOUR has also partnered with Chile’s Colo-Colo, FIBA, and the Malaysia Marathon, broadening engagement with local culture, sport, and communities — giving “Travel+” an ever richer meaning.

JETOUR now joins travelers worldwide across city, mountain, and wetland, exploring new possibilities through the deeper integration of technology and travel.

ABOUT JETOUR

Launched in 2018, JETOUR follows the “Travel+” strategy and has entered over 100 countries and regions, with 2,000+ sales and after-sales outlets. Its lineup includes the T Series for light off-road and the G Series for the premium luxury off-road market, covering urban commuting, family road trips, outdoor camping, and long-distance journeys.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/technology-drives-the-future-of-travel-jetour-continues-to-expand-its-travel-ecosystem-302918650.html

SOURCE JETOUR

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