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Stena RoRo takes delivery of the battery hybrid vessel Guillaume de Normandie

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GOTHENBURG, Sweden, Dec. 23, 2024 /PRNewswire/ — Stena RoRo has taken delivery of E-Flexer No. 12 – in a series of 15 vessels – from the Chinese shipyard CMI Jinling (Weihai). The ship is the Guillaume de Normandie and is long-term chartered to the French shipping company Brittany Ferries. In April next year, the ship will enter service on the Portsmouth – Caen route, replacing the Normandie, which has sailed the route since 1992. This is the fifth of five ordered E-Flexer vessels for the Brittany Ferries fleet.

Just as with four of the five E-Flexer ships that Stena RoRo has delivered to Brittany Ferries, the vessel will be powered by multi-fuel engines as well as the market’s largest battery-hybrid package of 12 MWh. With these batteries, the ship will be able to operate in and out of port solely on battery power and even maneuver when docking and undocking without using the ship’s diesel engines.

This is a unique technical solution that provides significantly lower CO2 emissions for the ship.

The E-Flexer concept has been continuously developed in line with future environmental requirements, and through its technical design and high degree of innovation, it can fulfill and exceed both existing and future international requirements.

The Guillaume de Normandie is also equipped with a shore connection with an output of 8 MW for high-speed charging of the batteries, which also enables a completely fossil-free stay when in port.  With the installed battery capacity, the vessel can operate at speeds of up to 17.5 knots on batteries alone.

The ship’s engines can be powered by marine diesel (MGO), liquefied natural gas (LNG), biodiesel or biogas. In addition, the PTI/PTO system with the Battery Power function can be used for propulsion at sea or maneuvering in port. The system is scalable, which means that in the future, the Guillaume de Normandie can operate entirely on batteries or with a combination of the different fuels.

The ship’s modern interior (designed by Figura Arkitekter AB) has been especially created for the current route and with clear influences from Normandy. The ship is certified for 1300 passengers along with 2410 lane meters of cargo, whereof 176 lane meters for personal cars.

The E-Flexer series is based on a basic concept with vessels larger than most existing RoPax ferries and features a highly flexible design. Each ship is tailored to customers’ needs, both commercially and technically. An optimized design of the hull, propellers and rudders along with opportunities to incorporate new environmentally friendly technology contribute to the E-Flexer vessels being at the absolute forefront in terms of sustainability and performance as well as cost and energy efficiency.

“It is with great satisfaction and pride that we have now taken delivery of the twelfth E-Flexer vessel in the series,” says Stena RoRo AB Managing Director Per Westling. “Within the framework of the E-Flexer concept, there has been continuous technical development and we can offer our customers flexible and future-proof propulsion systems that by a wide margin meet both today’s and future environmental requirements. The large battery hybrid system we installed on the Guillaume de Normandie means that the ship can operate optimally, in step with regulatory developments, or in accordance with the operator’s own policies.”

The Guillaume de Normandie is chartered to Brittany Ferries for 10 years.

The total of five E-Flexer ships ordered by Brittany Ferries are renewing and modernizing the company’s current fleet of cargo and passenger ships. The first ferry, the Galicia, was delivered in the autumn of 2020, the second in November 2021, the third in December 2023. The Saint-Malo  was delivered in October 2024, which is the fourth vessel in the series, and the Guillaume de Normandie in December 2024, the fifth and final ship.

Stena RoRo currently has 15 confirmed orders at CMI Jinling, Weihai shipyard for E-Flexer vessels, as well as two orders for New Max RoRo vessels. Twelve vessels have now been delivered.

Stena E-Flexer orders:

1.  Stena Line: Stena Line network in the Irish Sea; delivered in 2019

2.  Stena Line; Stena Line’s network in the Irish Sea, delivered in 2020

3.  Brittany Ferries: Brittany Ferries network; delivered in 2020
          Long-term charter agreement

4.  Stena Line: Stena Line network in the Irish Sea; delivered in 2021

5.  DFDS; DFDS network; delivered in 2021
          Long-term charter agreement

6.  Brittany Ferries: Brittany Ferries network; delivery 2021
          Long-term charter agreement; LNG operation

7.  Stena Line; Stena Line network, delivered from the shipyard in May 2022
          Extended version

8.  Stena Line; Stena Line’s network, delivered from the shipyard in September 2022
          Extended version

9.  Brittany Ferries: Brittany Ferries network; delivered in December 2022
          Long-term charter agreement, LNG operation

10.  Marine Atlantic; Marine Atlantic network, delivered in February 2024
          Long charter agreement; LNG operation with battery-hybrid installation

11.  Brittany Ferries: Brittany Ferries network, delivered in 2024
          Long charter agreement; LNG operation with battery-hybrid installation

12.  Brittany Ferries: Brittany Ferries network, delivered in 2024
          Long charter agreement; LNG operation with battery-hybrid installation

13.  Corsica Linea, Corsica Linea network, delivery 2026
          LNG operation with battery-hybrid installation

14.  Attica Group, delivery April 2027
          Methanol-ready, battery-hybrid installation

15.  Attica Group, delivery August 2027
          Methanol-ready, battery-hybrid installation       

E-Flexer No. 12 specifications for Brittany Ferries:
Length: 194.7 m
Draught: 6.5 m
Beam: 27.8 m
Capacity: 1300 passengers and 2410 lane meters, of which 176 lane meters are intended for automobiles
Passenger cabins: 222 distributed over four decks
Speed: 23 knots (17.5 on batteries only
Photos: CMJS Shipyard

Captions:

Guillaume de Normandie – Brittany FerriesBatteri room 1Batteri room 2Les Planches, the ship’s bar on deck 8, shows clear influences from Normandy There is a special lounge on deck 6 for the ship’s pod cabin guestsRiva Bella, the restaurant in the forward section of deck 7

For more information, please contact:
Per Westling, Managing Director, Stena RoRo AB
Tel: +46 31 855154; +46 704 85 51 54
Email: per.westling@stena.com

Since 1977, Stena RoRo has led development of new marine RoRo, cargo and passenger concepts. We provide custom-built vessels, as well as standardized RoRo and RoPax vessels. The company leases about fifteen vessels to operators worldwide, both other Stena companies and third parties. Stena RoRo specializes above all in using its technical expertise for the design and production of new vessels and the conversion and technical operation of existing vessels in order to deliver tailor-made transport solutions to its customers. We call this “Stenability”. Since 2013, we have had responsibility for the design and completion of Mercy Ships’ new hospital vessel the Global Mercy – the world’s largest civilian hospital ship. The ship was delivered in 2021.
www.stenaroro.com

Brittany Ferries is a French ferry company and tour operator based in Roscoff, France. The company was founded by an agricultural cooperative in Breton for exporting vegetables to the UK. The first ferry voyage was from Roscoff to Plymoth on January 2, 1972, the day after the UK joined the EEC – the European Economic Community, the predecessor to the EU. The cargo consisted of artichokes and cauliflower. The company quickly expanded with more ships and routes when it became clear that the biggest market was British tourists who wanted to explore Brittany and later Normandy as well. Brittany Ferries presently operates 14 routes connecting France, Great Britain, Spain and Ireland. In a normal year, the company has sales of approximately 450 million Euros and transports approximately 2.5 million passengers and 205,000 freight units. The company is still largely owned by French farmers, supported by the regions of Brittany and Normandy, and prides itself on being the largest employer of seafarers in France.www.brittanyferries.com

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/stena-roro/r/stena-roro-takes-delivery-of-the-battery-hybrid-vessel-guillaume-de-normandie,c4086104

The following files are available for download:

https://mb.cision.com/Main/9515/4086104/3189235.pdf

Stena RoRo takes delivery of the battery hybrid vessel Guillaume de Normandie

https://news.cision.com/stena-roro/i/guillaume-de-normandie,c3365506

Guillaume de Normandie

https://news.cision.com/stena-roro/i/battery-pack,c3365507

Battery pack

https://news.cision.com/stena-roro/i/battery-pack,c3365508

Battery pack

https://news.cision.com/stena-roro/i/les-planches-the-ship-s-bar-on-deck-8-with-influences-from-normandie,c3365509

Les Planches the ship s bar on deck 8 with influences from Normandie

https://news.cision.com/stena-roro/i/dormitary-pod-lounge-area—on-deck-6,c3365510

Dormitary pod lounge area – on deck 6

https://news.cision.com/stena-roro/i/riva-bella-the-restaurant-in-the-forward-section-of-deck-7,c3365511

Riva Bella the restaurant in the forward section of deck 7

View original content:https://www.prnewswire.co.uk/news-releases/stena-roro-takes-delivery-of-the-battery-hybrid-vessel-guillaume-de-normandie-302338562.html

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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