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iQIYI leads genre-specific storytelling with the return of its trend-setting ‘Light On Theater,’ featuring seven new suspense dramas

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Five years on, the pioneering drama brand remains the benchmark for suspense

BEIJING, Dec. 26, 2024 /PRNewswire/ — iQIYI, China’s leading online entertainment platform, announced this month the return of its acclaimed “Light On Theater,” celebrating the fifth anniversary of this suspense-themed drama brand. Featuring seven new titles with star-studded casts and renowned production teams, the lineup is set to reinforce iQIYI’s leadership in suspense storytelling and highlight the success of its genre-driven model.

The new slate follows the distinctive style of “Light On Theater” with gripping narratives and rich character development as a lens to explore the depth of human nature. Highlights include the drama “Low IQ Crime,” which brings a fresh dark comedy element to the genre, and “Let Wind Goes By,” which premiered on Dec. 26 and breaks new ground as one of the first suspense series set in Northwest China as it follows two generations of police officers entangled in a complex web of relationships. The lineup also features “A Life for a Life,” a compelling prison drama exploring the dynamic between a detention officer and an escaped convict. Other anticipated titles include “Drifting Away,” “Dead End,” “Breaking the Shadows” and “Justifiable Defense.”

Since its launch in 2020, “Light On Theater” has emerged as one of China’s first and most influential drama brands, offering a curated collection of premium suspense series. The label’s breakout hit “The Bad Kids” debuted that same year and quickly became a cultural phenomenon. The series earned critical acclaim and dominated social media conversations, setting a new benchmark for Chinese suspense storytelling with its masterful pacing and nuanced exploration of social issues. This pioneering success has sparked a surge in high-quality suspense productions across the industry that continues today, helping establish suspense as one of the most sought-after genres in Chinese entertainment.

“Our dedication to premium suspense content has created an incredibly engaged viewer base, with high-quality productions driving strong user retention,” says Ying DAI, iQIYI senior vice president and head of “Light On Theater.” “We continuously innovate our content possibilities and boldly push the boundaries of storytelling within the genre, consistently surpassing audience expectations.”

Building on the success of “Light On Theater,” iQIYI has expanded its genre-based approach with “Love On Theater” for romance and “Laugh On Theater” for comedy series, both of which have been well-received by audiences. This year’s launch of “Dajia Theater,” meaning “master of literature,” and “Weichen Theater,” meaning “tiny dust,” which focus on literary adaptations and innovative mini-series respectively, further demonstrates iQIYI’s commitment to serving diverse audience preferences while maintaining premium production standards across genres.

Global recognition

“Light On Theater” has also gained overseas recognition for its premium content, becoming increasingly popular among global audiences in addition to traditional genres like fantasy period dramas.

Standout series “The Bad Kids” and “The Long Night” won consecutive awards at the Asia Contents Awards (ACA) of the Busan International Film Festival, while “Why Try to Change Me Now” marked a milestone last year as the first Chinese-language series to be selected for the Berlinale Series.

The strong reception in overseas markets demonstrates how iQIYI’s meticulously crafted stories resonate with audiences through their universal themes of human nature. Notably, “The Bad Kids” was adapted into a local version in Japan in 2024, highlighting its widespread appeal.

CONTACT: iQIYI Press, press@qiyi.com

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SOURCE iQIYI

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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