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MoonFox Analysis | Global Expansion Industry Review: Key Features and New Changes in 2024

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About us: Aurora Mobile (NASDAQ: JG) established in 2011, is a leading customer engagement and marketing technology service provider in China. Its business includes notification services, marketing growth, development tools, and data products. As its sub-brand, MoonFox Data is a leading expert in data insights and analysis services across all scenarios, aiming to help companies gain market insights and empower precise decision-making.

SHENZHEN, China, Dec. 26, 2024 /PRNewswire/ — In the first 11 months of 2024, China’s total goods trade import and export value reached RMB 39.79 trillion (USD 5.45 trillion), marking a year-on-year increase of 4.9%. It is anticipated that the total import and export value for the year will approach RMB 45 trillion (USD 6.2 trillion), potentially setting a new historical high.

Accelerating global expansion has become a consensus among domestic companies, with outbound industries diversifying further. Sectors such as healthcare and information technology are rapidly enhancing their international presence, while industries like automotive and cultural entertainment are also gradually increasing their market share. What development trends are emerging across different industries in 2024? How are leading application markets performing?

Gaming: Black Myth: Wukong Boosts the Global Market, Reversing the Decline and Reviving Growth

The gaming industry is a key sub-sector of China’s cultural entertainment industry for global expansion. After more than 20 years of global development, China’s game exports are entering a new stage, with 2024 marking a pivotal turning point.

China’s Self-developed Game Global Market Sales Revenue and Growth Rate (2018 – 2024)

Date

Sales Revenue (USD 100 Million)

YoY Growth Rate

2018

95.9

2019

116.0

21.0 %

2020

154.5

33.2 %

2021

180.1

16.6 %

2022

173.5

-3.7 %

2023

163.7

-5.6 %

2024

185.6

13.4 %

Data Source: Game Publishing Working Committee of the China Audio-Video and Digital Publishing Association (hereinafter referred to as “Game Publishing Working Committee”)

Data Cycle: 2018 – 2024

First, the downward trend in game exports has been halted, and the scale of exports is on the rise once again. According to data from the Game Publishing Working Committee, as of December 13, 2024, China’s self-developed games have generated global sales revenue exceeding USD 18.56 billion, reflecting a year-on-year growth of 13.4% and nearing 2021 levels. The rise of console gaming has played a significant role in this resurgence. As reported by VGinsights, Black Myth: Wukong has sold over 22.4 million copies on the Steam platform, generating more than USD 1.1 billion in total revenue by December 10, 2024. Looking ahead, with additional content updates for Black Myth: Wukong expected to launch, its DLC sales are anticipated to perform strongly. Moreover, the increasing use of AI tools to enhance production efficiency, combined with the growing interest of global players in traditional Chinese culture, suggests that more game companies are likely to invest in AAA game productions. This trend could pave the way for console games to serve as new breakthrough points for Chinese game exports.

Top 10 Markets for Global Game Launches in November 2024

Date

Number of Games Launched

United States

2804.0

Hong Kong, China

2183.0

Taiwan, China

2143.0

Singapore

2053.0

Italy

1938.0

Thailand

1935.0

France

1929.0

Germany

1918.0

Indonesia

1905.0

Philippines

1876.0

Data Source: ADX

Data Cycle: November 2024

Second, mobile games continue to be the primary focus of game exports, with a significant expansion of mid-to-light mobile titles in global markets in 2024. From a user acquisition perspective, ultra-casual games have now surpassed strategy games to become the second-largest genre in terms of global launches. Titles like Whiteout Survival, which has dominated revenue charts for several months, and Capybara Go, a light idle RPG and Roguelike hybrid released in October, exemplify the success of the ultra-casual and gameplay fusion model across multiple markets. This genre still presents vast development potential, and competition among game companies is expected to intensify as they vie for market share in this lucrative segment.

Short Dramas: Dominance of Top Platforms, with Middle-Tier New Platforms Rapidly Emerging 

Overall, in 2024, the short drama global market remains dominated by leading platforms, with relatively consistent strategies. However, focusing on the middle-tier platforms, a growing number of new players are emerging, accelerating their expansion into emerging markets.

January – November 2024 Download Trend Comparison for Top 3 Short Drama Platforms (Unit: Million Times)

Month/Year

ReelShort

DramaBox

ShortMax

Jan-24

5.8

1.6

3.0

Feb-24

4.0

2.6

2.6

Mar-24

4.3

4.3

6.3

Apr-24

2.7

6.2

5.5

May-24

2.2

5.5

5.6

Jun-24

3.2

7.4

4.5

Jul-24

6.0

8.7

7.8

Aug-24

7.5

8.9

8.6

Sep-24

5.9

7.4

11.2

Oct-24

6.4

11.4

10.1

Nov-24

5.9

15.2

7.8

Data Source: MoonFox iApp

Data Cycle: January – November 2024

ReelShort, DramaBox, and ShortMax continue to be the top three platforms for short drama global expansion, collectively accounting for 60-70% of the industry’s download and revenue shares. According to MoonFox Data, as of November 2024, these platforms achieved a total download volume of 28.889 million, with annual downloads projected to reach 230 million. DramaBox, in particular, has seen a significant rise in downloads, surpassing 15 million in November alone, reflecting a month-on-month increase of 33.3%. Supported by Dianzhong Tech, DramaBox has direct access to short drama resources from domestic platforms like Hema Theater and Fanhua Theater, solidifying its position as the leading platform for Chinese dramas subtitled for global audiences.

While the market share for these leading platforms remains stable, competition among mid- and lower-tier short drama platforms is intensifying, with several “dark horses” emerging. For example, StardustTV, launched in July, exceeded RMB 20 million in global revenue and surpassed 3.4 million downloads within just three months. Other platforms like AltaTV, EaShort, and NetShort have also experienced exponential growth in downloads during Q4. The mid- and lower-tier players are quickly cycling through the market, often acquiring users through short-term user acquisition campaigns and the release of standout titles. Moving forward, demand for short drama content from users in emerging markets is expected to rise, providing development opportunities for mid- and lower-tier platforms targeting niche markets and specific demographics. The market landscape is anticipated to undergo significant changes over the next 1-3 years.

E-commerce: Temu Faces Growth Bottlenecks Amid Stricter Local Regulations

According to data from the General Administration of Customs, in the first three quarters of 2024, China’s cross-border e-commerce import and export total reached RMB 1.88 trillion, representing a YoY increase of 11.5%. The total for the year is expected to continue growing at a high rate. Among the leading global shopping platforms, the share of Chinese sellers on Amazon in 2024 has grown to 50%, an increase of about 5 percentage points compared to the beginning of the year. More products and sellers are continuously entering the global market, and Chinese manufacturing still holds significant global influence.

January – November 2024 Download Trend Comparison for Top 2 E-commerce Platforms (Unit: Million Times)

Month/Year

Temu

SHEIN

Jan-24

47.0

18.7

Feb-24

29.2

18.7

Mar-24

41.4

26.1

Apr-24

45.9

23.8

May-24

51.2

23.6

Jun-24

51.2

21.4

Jul-24

59.6

21.3

Aug-24

54.8

19.3

Sep-24

46.8

18.5

Oct-24

49.2

16.2

Nov-24

38.5

14.3

Data Source: MoonFox iApp

Data Cycle: January – November 2024

At the platform level, Temu and SHEIN remain the two leading e-commerce platforms for China’s global expansion. According to MoonFox Data, from January to November 2024, Temu and SHEIN recorded download volumes of 515 million and 221 million, respectively, showing slight year-on-year growth. The trend for the year indicated increased downloads during the shopping season, but a decline was observed toward the end of the year, with Temu experiencing the most significant drop.

After entering the U.S. market at the end of 2022 and rapidly expanding its market share, as well as entering the Mexican market in mid-2023, both regions consistently contributed over 50% to Temu’s market share. However, with the U.S. market now fully developed, user downloads began to decline, prompting Temu to shift its focus to Brazil. By July 2024, Temu achieved over 7.63 million downloads in Brazil, more than double that of Mexico.

Despite these efforts, e-commerce platforms like Temu have slowed their expansion in global markets due to geopolitical issues, local policy adjustments, and exchange rate fluctuations. For instance, Brazil’s recent adjustment to its small import goods tax law means that some low-priced items will no longer be exempt from import taxes. In the long run, e-commerce platforms face developmental bottlenecks, and the market share of third-party managed models is expected to decline, with the “individual sellers + independent sites” model emerging as the mainstream trend.

Automobiles:  New Energy Brands Continue Global Expansion, BYD Demonstrates Strong Performance

Entering 2024, China’s automotive industry continues to experience strong momentum in global expansion, with the acceleration of new energy brands and the rapid shift in global demand presenting significant opportunities for domestic car manufacturers. Export sales have steadily increased.

Global Sales of Chinese Autonomous Automobile Manufacturers in Certain

Regions (2020 – October 2024) 

Month/Year

Sales Volume (Unit: 10,000)

YoY Growth Rate

2020

39.0

2021

75.8

94.4 %

2022

106.3

40.2 %

2023

187.0

75.9 %

January – October 2024

216.3

46.0 %

Data Source: WeChat Public Account of Cui Dongshu

Data Cycle: 2020 – October 2024

From January to October 2024, sales of Chinese car manufacturers in select global regions reached 2.16 million units, reflecting a remarkable 46% year-on-year increase and already surpassing total sales for 2023. New energy vehicles (NEVs) have emerged as a key driver for domestic brands looking to expand internationally. During this period, global sales of Chinese brands’ NEVs totaled 418,900 units, accounting for nearly 20% of total sales, with BYD and SAIC Group each selling over 100,000 units and together contributing nearly 65% of total NEV sales.

BYD has established itself as the undisputed leader in the export of new energy vehicles. Brazil stands out as the primary contributor to BYD’s sales, with 58,400 units sold from January to October 2024, representing about 35% of its overall sales. Official reports indicate that BYD’s new car sales in Brazil alone reached 12,300 units in November, positioning the company to potentially set a new annual sales record.

Looking ahead, markets such as Russia and Mexico are expected to remain key destinations for China’s vehicle exports. Additionally, emerging markets like Brazil and Saudi Arabia are experiencing accelerated sales growth, while countries like the Philippines and Turkey are showing year-on-year increases in market share. NEVs continue to present substantial opportunities for expansion in global markets.

Rankings: E-commerce and Short Drama Platforms Lead, Generative AI Emerges as a Top Performer

In addition to the industries mentioned above, sectors such as generative AI, entertainment and social networking, books and comics are also key areas for Chinese enterprises’ global expansion, with many products achieving success in leading foreign markets.

Download Rankings of Chinese Global Apps in the U.S. Market (November 2024)

App Name

Industry Category

Downloads

Temu

E-commerce

3,466,795

Tiktok

Short Videos

3,360,081

CapCut

Video Editing

1,983,939

SHEIN

E-commerce

1,961,565

AliExpress

E-commerce

1,392,185

Whiteout Survival

Games

1,369,925

Dramabox

Short Dramas

1,308,715

ReelShort

Short Dramas

1,147,590

Gauth

Generative AI

1,085,040

Data Source: MoonFox iApp

Data Cycle: November 2024

In the U.S. market, data from MoonFox reveals that the top apps in November 2024 all surpassed 1 million downloads, with e-commerce, gaming, and short drama remaining the dominant industries. Notably, Gauth entered the top ranks with a monthly download volume of 1.085 million, while the “Generative AI + Education” sector is rapidly gaining traction in global markets.

Overall, 2024 is poised to be a pivotal year for Chinese enterprises seeking to expand internationally, signaling a turning point and the beginning of a new cycle across various industries. Moving forward, short dramas and generative AI are expected to be popular areas for growth, with more platforms and applications targeting niche markets and sectors anticipated to emerge.

Our Information:

Website: https://www.moonfox.cn/
Contact number: 400-888-0936

Contact us:

Name: Felix
Title: Director of Sales, Industry Insight Division
Tel: +86 -13366276383
Email: zhouzt@jiguang.cn
Address: 608/F, Tower B, Wintrust Center, No. 1 Xidawang Road, Chaoyang District, Beijing, China

Name: Janette Zhou
Title: Marketing Manager
Tel: +86-13928239332
Email: zhouxt@jiguang,cn
Address: 608/F, Tower B, Wintrust Center, No. 1 Xidawang Road, Chaoyang District, Beijing, China

View original content:https://www.prnewswire.com/news-releases/moonfox-analysis–global-expansion-industry-review-key-features-and-new-changes-in-2024-302339260.html

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AI-Powered Connectivity: APAC Charts a Path to a Smarter Digital Future

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Asia-Pacific’s first Broadband Development Summit brings regulators and operators to Bangkok to set the agenda

BANGKOK, July 19, 2026 /PRNewswire/ — Government officials, standards bodies and telecom operators gathered in Bangkok on 14 July for the inaugural Broadband Development Summit APAC 2026, convened by the World Broadband Association (WBBA) to build consensus on AI-era networks.

Participants included the ITU, Thailand’s National Board of the Digital Economy and Society, WBBA, IAB, FNCAP, WAA, NIDA and the IPv6 Council, alongside operators Telkomsel, XLSmart, Surge, Globe, AIS, CMI and HKT and Huawei.

Denny Deng, President of Huawei Asia Pacific Carrier Business, envisions a “faster, smarter, greener” Asia-Pacific.

VOICES FROM THE SUMMIT

“To seize the opportunities of the AI era, we call on the industry to accelerate broadband evolution, advance computing-network synergy, and strengthen the cross-border connectivity. Together, let us build faster, smarter, and greener digital infrastructure for Asia-Pacific.”
— Denny Deng, President of Asia Pacific Carrier Business, Huawei

“High-speed broadband is no longer just about ‘getting online’ — it is the vital infrastructure upon which the entire AI revolution is being built. We view AI not merely as a tool, but as a primary engine for national competitiveness and a catalyst for improving the quality of life for all.”
— Wetang Phuangsup, Ph.D., Secretary-General, the National Board of the Digital Economy and Society, Thailand

“Three initiatives define the road to 2030. We must close the quality divide so the value of broadband reaches everyone. We must build AI-ready networks — 10G access, 800GE cores, intelligence end to end. And we must do it together, through shared standards.”
— Martin Creaner, Director General of WBBA

“Moving towards next-generation networks, network architectures must continue to evolve to deliver broader connectivity, superior quality, enhanced security, and greater intelligence. This evolution is essential for Net5.5G, positioning the network not simply as infrastructure, but as the foundation that enables AI, strengthens resilience and efficiency, and supports digital transformation across industries.”
— Dhruv Dhody, Industry Standardization Expert at Huawei, Chair of the IAB, IETF

“Across Asia-Pacific, fibre is extending beyond homes and offices into rooms, devices, and machines. By working together, we can accelerate fibre innovation and adoption to build truly AI-ready infrastructure.”
— Ilham Nandana, Chair of the Market Intelligence Committee, Fiber Network Council APAC (FNCAP)

“We fixed it before you feel it!  AIS is redefining premium home broadband by combining ultra-fast connectivity with AI-driven network intelligence and smart home ecosystem — delivering proactive, invisible service excellence that transforms connectivity into differentiated customer value and sustainable ARPU growth.”
— Thanit Chaiyaboonthanit, Head of Technology Department, Broadband Business, AIS

“Connecting the Unconnected: Affordable Broadband at Scale. Create equal access to global information and empower Indonesia’s digital society.”
— Shannedy Ong, CTO of Surge Indonesia

“Beyond Connectivity: Telkomsel is transforming into a true value creator. By leveraging our FBB market-leading footprint, we power growth through service excellence, customer loyalty, and a next-generation home ecosystem.”
— Stanislaus Susatyo, Director of Sales, Telkomsel Indonesia

“We stopped treating AI as an add-on feature. Instead, our approach at Globe starts with architecture, embedding intelligence into the very core of how we build, how we sell, and how we operate.
AI continuously monitors network health, customer behavior and service quality. Rather than waiting for failures, the system predicts degradation and initiates corrective actions. By maintaining minute-level awareness of network health, our systems automatically resolve 30% of all Wi-Fi issues without any human intervention.”
— Danny Theseira, Head of Broadband Business Group at Globe Telecom

“Huawei is driving the Optics-AI Synergy to foster their collaborative growth. Through AI-ON, operators could build an AI-centric all-optical target network and establish 1-5-20ms latency circles across the Asia Pacific region. AI-ON also supports efficient computing access and usage while delivering an ultimate network experience through gigabit/ultra-gigabit home broadband, accelerating the widespread adoption of AI services.”
— Kim Jin, Vice President & Chief Marketing Officer Optical Business Product Line, Huawei

“Connectivity is not just about technology. It is a lifeline, a platform for opportunity, and a driver of sustainable development. I believe the intersection of connectivity and artificial intelligence will shape the future of smarter, more resilient networks.”
— Dr. Cosmas Zavazava, Director of the Telecommunication Development Bureau, ITU

“Performance and user experience are the essential path to the next-generation WLAN. Based on standards and AI-driven innovation, let’s jointly explore the path to the future autonomous WLAN with all the stakeholders.”
— Dr. Crane H. Yang, Secretary-General, World WLAN Application Alliance (WAA)

“At the summit, NIDA and WBBA signed an MOU to accelerate next-generation network evolution and establish pioneering smart city benchmarks through the co-development of industry standards, the harmonization of global regulations, and the sharing of vertical industry insights.
NIDA focuses on advancing network architecture standards, while WBBA drives global consensus on broadband evolution. This natural strategic complementarity creates vast opportunities for future collaboration.”
— Joey Deng, Secretary-General of NIDA

“ION-2030 develops the global standard for next generation optical networks in the AI era. It provides exceptional AI application and service experience. The WBBA and ITU will jointly accelerate its development, and this is a unique opportunity for Asia-Pacific stakeholders to actively influence the future of optical broadband networks.”
— Dr. Marcus Brunner, Chief Expert Standardization, WBBA WG1 Chair and Vice-Chair of ETSI ISG F5G

“The transition into the AI era demands a high-quality, deterministic digital foundation. By releasing Net5.5G policy guidelines, Malaysia is accelerating the evolution of next-generation network standards based on IPv6, establishing an innovative infrastructure to unleash AI’s value and drive a prosperous digital economy for 2030.”
— Prof. Sureswaran Ramadass, Chair of APAC at IPv6 Council, Industry Partner of WBBA

“The digital economy is thriving across the Asia-Pacific region, with AI emerging as a core catalyst for intelligent transformation. China Mobile International (CMI) is driving regional growth by integrating China’s advanced AI capabilities with comprehensive communications, computing, and AI services. Moving forward, CMI will collaborate closely with industry partners to foster a shared, AI-driven future for the region.”
— Paul Lin, Managing Director of Commercial and Technology, Asia Pacific, China Mobile International

“Next-generation network infrastructure is the oxygen of the intelligent economy. By integrating cutting-edge 800G connectivity with quantum-safe security, HKT is laying the essential foundations to keep Hong Kong’s enterprises highly competitive, secure, and ready for the computing paradigm shifts of tomorrow.”
— Wilson Cheung, Vice President, Broadband Design & Cyber Security, HKT

“The evolution toward Net5.5G AI WAN is an important step in strengthening XLSMART’s transport network for the future. By progressively adopting AI-assisted operations, SRv6, SDN, service differentiation, and higher-capacity transport infrastructure, we are enhancing network intelligence, operational efficiency, and service resilience while supporting long-term sustainability. This transformation is a continuous journey that aligns with the industry’s vision of AI-native broadband networks. Through collaboration with our technology partners and the broader ecosystem, we will continue to develop capabilities that deliver better network performance and support Indonesia’s growing digital connectivity needs.”
— Regie Ginanjar, Head of Transport Autonomy & Orchestration, Transport Network Transformation, XLSMART

“For the AI era, Huawei upgrades the IP bearer network via security resilience, multi-dimensional awareness, and network autonomy. This empowers carriers to guarantee service experience, accelerate monetization, and enhance efficiency, ushering in a new chapter of intelligent connectivity.”
— Arthur Wang, Vice President of Data Communication Product Line, Huawei

A CONVERGING VIEW

Speakers agreed AI is shifting networks from connectivity to intelligent connectivity, as broadband, IP, computing and cross-border infrastructure converge to support innovation and coordination.

WBBA launched the AI-Net Certification, a global benchmark for national policy, industrial ecosystems and network intelligence. XLSmart was named first AI-Net Champion, and Indonesia was among the first with a certified operator, backed by its Net5.5G roadmap.

In another high-profile segment, WBBA Director General Martin Creaner presented the Gigacity Certification to KOMDIGI, SURGE, Telkomsel, AIS, TRUE, HKT and Globe, recognizing regional broadband pioneers.

 

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Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

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Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

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Pillsbury Notice of Data Breach

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NEW YORK, July 18, 2026 /PRNewswire/ — Pillsbury Winthrop Shaw Pittman LLP (“Pillsbury”) was among many law firms targeted by sophisticated social engineering attempts in an incident last year. While the firm quickly detected and blocked the activity, an unauthorized actor was able to access some of the firm’s documents during a short window of time. Pillsbury notified any impacted clients last year and undertook a detailed process to review the accessed documents for personal information. Pillsbury then began notifying individuals whose personal information was affected. That process is now complete, and today, Pillsbury is publishing substitute notice as a final step.

For more information, please visit the substitute notice on our website at https://www.pillsburylaw.com/en/breach-notice.html

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SOURCE Pillsbury Winthrop Shaw Pittman LLP

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