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MoonFox Analysis | Global Expansion Industry Review: Key Features and New Changes in 2024

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About us: Aurora Mobile (NASDAQ: JG) established in 2011, is a leading customer engagement and marketing technology service provider in China. Its business includes notification services, marketing growth, development tools, and data products. As its sub-brand, MoonFox Data is a leading expert in data insights and analysis services across all scenarios, aiming to help companies gain market insights and empower precise decision-making.

SHENZHEN, China, Dec. 26, 2024 /PRNewswire/ — In the first 11 months of 2024, China’s total goods trade import and export value reached RMB 39.79 trillion (USD 5.45 trillion), marking a year-on-year increase of 4.9%. It is anticipated that the total import and export value for the year will approach RMB 45 trillion (USD 6.2 trillion), potentially setting a new historical high.

Accelerating global expansion has become a consensus among domestic companies, with outbound industries diversifying further. Sectors such as healthcare and information technology are rapidly enhancing their international presence, while industries like automotive and cultural entertainment are also gradually increasing their market share. What development trends are emerging across different industries in 2024? How are leading application markets performing?

Gaming: Black Myth: Wukong Boosts the Global Market, Reversing the Decline and Reviving Growth

The gaming industry is a key sub-sector of China’s cultural entertainment industry for global expansion. After more than 20 years of global development, China’s game exports are entering a new stage, with 2024 marking a pivotal turning point.

China’s Self-developed Game Global Market Sales Revenue and Growth Rate (2018 – 2024)

Date

Sales Revenue (USD 100 Million)

YoY Growth Rate

2018

95.9

2019

116.0

21.0 %

2020

154.5

33.2 %

2021

180.1

16.6 %

2022

173.5

-3.7 %

2023

163.7

-5.6 %

2024

185.6

13.4 %

Data Source: Game Publishing Working Committee of the China Audio-Video and Digital Publishing Association (hereinafter referred to as “Game Publishing Working Committee”)

Data Cycle: 2018 – 2024

First, the downward trend in game exports has been halted, and the scale of exports is on the rise once again. According to data from the Game Publishing Working Committee, as of December 13, 2024, China’s self-developed games have generated global sales revenue exceeding USD 18.56 billion, reflecting a year-on-year growth of 13.4% and nearing 2021 levels. The rise of console gaming has played a significant role in this resurgence. As reported by VGinsights, Black Myth: Wukong has sold over 22.4 million copies on the Steam platform, generating more than USD 1.1 billion in total revenue by December 10, 2024. Looking ahead, with additional content updates for Black Myth: Wukong expected to launch, its DLC sales are anticipated to perform strongly. Moreover, the increasing use of AI tools to enhance production efficiency, combined with the growing interest of global players in traditional Chinese culture, suggests that more game companies are likely to invest in AAA game productions. This trend could pave the way for console games to serve as new breakthrough points for Chinese game exports.

Top 10 Markets for Global Game Launches in November 2024

Date

Number of Games Launched

United States

2804.0

Hong Kong, China

2183.0

Taiwan, China

2143.0

Singapore

2053.0

Italy

1938.0

Thailand

1935.0

France

1929.0

Germany

1918.0

Indonesia

1905.0

Philippines

1876.0

Data Source: ADX

Data Cycle: November 2024

Second, mobile games continue to be the primary focus of game exports, with a significant expansion of mid-to-light mobile titles in global markets in 2024. From a user acquisition perspective, ultra-casual games have now surpassed strategy games to become the second-largest genre in terms of global launches. Titles like Whiteout Survival, which has dominated revenue charts for several months, and Capybara Go, a light idle RPG and Roguelike hybrid released in October, exemplify the success of the ultra-casual and gameplay fusion model across multiple markets. This genre still presents vast development potential, and competition among game companies is expected to intensify as they vie for market share in this lucrative segment.

Short Dramas: Dominance of Top Platforms, with Middle-Tier New Platforms Rapidly Emerging 

Overall, in 2024, the short drama global market remains dominated by leading platforms, with relatively consistent strategies. However, focusing on the middle-tier platforms, a growing number of new players are emerging, accelerating their expansion into emerging markets.

January – November 2024 Download Trend Comparison for Top 3 Short Drama Platforms (Unit: Million Times)

Month/Year

ReelShort

DramaBox

ShortMax

Jan-24

5.8

1.6

3.0

Feb-24

4.0

2.6

2.6

Mar-24

4.3

4.3

6.3

Apr-24

2.7

6.2

5.5

May-24

2.2

5.5

5.6

Jun-24

3.2

7.4

4.5

Jul-24

6.0

8.7

7.8

Aug-24

7.5

8.9

8.6

Sep-24

5.9

7.4

11.2

Oct-24

6.4

11.4

10.1

Nov-24

5.9

15.2

7.8

Data Source: MoonFox iApp

Data Cycle: January – November 2024

ReelShort, DramaBox, and ShortMax continue to be the top three platforms for short drama global expansion, collectively accounting for 60-70% of the industry’s download and revenue shares. According to MoonFox Data, as of November 2024, these platforms achieved a total download volume of 28.889 million, with annual downloads projected to reach 230 million. DramaBox, in particular, has seen a significant rise in downloads, surpassing 15 million in November alone, reflecting a month-on-month increase of 33.3%. Supported by Dianzhong Tech, DramaBox has direct access to short drama resources from domestic platforms like Hema Theater and Fanhua Theater, solidifying its position as the leading platform for Chinese dramas subtitled for global audiences.

While the market share for these leading platforms remains stable, competition among mid- and lower-tier short drama platforms is intensifying, with several “dark horses” emerging. For example, StardustTV, launched in July, exceeded RMB 20 million in global revenue and surpassed 3.4 million downloads within just three months. Other platforms like AltaTV, EaShort, and NetShort have also experienced exponential growth in downloads during Q4. The mid- and lower-tier players are quickly cycling through the market, often acquiring users through short-term user acquisition campaigns and the release of standout titles. Moving forward, demand for short drama content from users in emerging markets is expected to rise, providing development opportunities for mid- and lower-tier platforms targeting niche markets and specific demographics. The market landscape is anticipated to undergo significant changes over the next 1-3 years.

E-commerce: Temu Faces Growth Bottlenecks Amid Stricter Local Regulations

According to data from the General Administration of Customs, in the first three quarters of 2024, China’s cross-border e-commerce import and export total reached RMB 1.88 trillion, representing a YoY increase of 11.5%. The total for the year is expected to continue growing at a high rate. Among the leading global shopping platforms, the share of Chinese sellers on Amazon in 2024 has grown to 50%, an increase of about 5 percentage points compared to the beginning of the year. More products and sellers are continuously entering the global market, and Chinese manufacturing still holds significant global influence.

January – November 2024 Download Trend Comparison for Top 2 E-commerce Platforms (Unit: Million Times)

Month/Year

Temu

SHEIN

Jan-24

47.0

18.7

Feb-24

29.2

18.7

Mar-24

41.4

26.1

Apr-24

45.9

23.8

May-24

51.2

23.6

Jun-24

51.2

21.4

Jul-24

59.6

21.3

Aug-24

54.8

19.3

Sep-24

46.8

18.5

Oct-24

49.2

16.2

Nov-24

38.5

14.3

Data Source: MoonFox iApp

Data Cycle: January – November 2024

At the platform level, Temu and SHEIN remain the two leading e-commerce platforms for China’s global expansion. According to MoonFox Data, from January to November 2024, Temu and SHEIN recorded download volumes of 515 million and 221 million, respectively, showing slight year-on-year growth. The trend for the year indicated increased downloads during the shopping season, but a decline was observed toward the end of the year, with Temu experiencing the most significant drop.

After entering the U.S. market at the end of 2022 and rapidly expanding its market share, as well as entering the Mexican market in mid-2023, both regions consistently contributed over 50% to Temu’s market share. However, with the U.S. market now fully developed, user downloads began to decline, prompting Temu to shift its focus to Brazil. By July 2024, Temu achieved over 7.63 million downloads in Brazil, more than double that of Mexico.

Despite these efforts, e-commerce platforms like Temu have slowed their expansion in global markets due to geopolitical issues, local policy adjustments, and exchange rate fluctuations. For instance, Brazil’s recent adjustment to its small import goods tax law means that some low-priced items will no longer be exempt from import taxes. In the long run, e-commerce platforms face developmental bottlenecks, and the market share of third-party managed models is expected to decline, with the “individual sellers + independent sites” model emerging as the mainstream trend.

Automobiles:  New Energy Brands Continue Global Expansion, BYD Demonstrates Strong Performance

Entering 2024, China’s automotive industry continues to experience strong momentum in global expansion, with the acceleration of new energy brands and the rapid shift in global demand presenting significant opportunities for domestic car manufacturers. Export sales have steadily increased.

Global Sales of Chinese Autonomous Automobile Manufacturers in Certain

Regions (2020 – October 2024) 

Month/Year

Sales Volume (Unit: 10,000)

YoY Growth Rate

2020

39.0

2021

75.8

94.4 %

2022

106.3

40.2 %

2023

187.0

75.9 %

January – October 2024

216.3

46.0 %

Data Source: WeChat Public Account of Cui Dongshu

Data Cycle: 2020 – October 2024

From January to October 2024, sales of Chinese car manufacturers in select global regions reached 2.16 million units, reflecting a remarkable 46% year-on-year increase and already surpassing total sales for 2023. New energy vehicles (NEVs) have emerged as a key driver for domestic brands looking to expand internationally. During this period, global sales of Chinese brands’ NEVs totaled 418,900 units, accounting for nearly 20% of total sales, with BYD and SAIC Group each selling over 100,000 units and together contributing nearly 65% of total NEV sales.

BYD has established itself as the undisputed leader in the export of new energy vehicles. Brazil stands out as the primary contributor to BYD’s sales, with 58,400 units sold from January to October 2024, representing about 35% of its overall sales. Official reports indicate that BYD’s new car sales in Brazil alone reached 12,300 units in November, positioning the company to potentially set a new annual sales record.

Looking ahead, markets such as Russia and Mexico are expected to remain key destinations for China’s vehicle exports. Additionally, emerging markets like Brazil and Saudi Arabia are experiencing accelerated sales growth, while countries like the Philippines and Turkey are showing year-on-year increases in market share. NEVs continue to present substantial opportunities for expansion in global markets.

Rankings: E-commerce and Short Drama Platforms Lead, Generative AI Emerges as a Top Performer

In addition to the industries mentioned above, sectors such as generative AI, entertainment and social networking, books and comics are also key areas for Chinese enterprises’ global expansion, with many products achieving success in leading foreign markets.

Download Rankings of Chinese Global Apps in the U.S. Market (November 2024)

App Name

Industry Category

Downloads

Temu

E-commerce

3,466,795

Tiktok

Short Videos

3,360,081

CapCut

Video Editing

1,983,939

SHEIN

E-commerce

1,961,565

AliExpress

E-commerce

1,392,185

Whiteout Survival

Games

1,369,925

Dramabox

Short Dramas

1,308,715

ReelShort

Short Dramas

1,147,590

Gauth

Generative AI

1,085,040

Data Source: MoonFox iApp

Data Cycle: November 2024

In the U.S. market, data from MoonFox reveals that the top apps in November 2024 all surpassed 1 million downloads, with e-commerce, gaming, and short drama remaining the dominant industries. Notably, Gauth entered the top ranks with a monthly download volume of 1.085 million, while the “Generative AI + Education” sector is rapidly gaining traction in global markets.

Overall, 2024 is poised to be a pivotal year for Chinese enterprises seeking to expand internationally, signaling a turning point and the beginning of a new cycle across various industries. Moving forward, short dramas and generative AI are expected to be popular areas for growth, with more platforms and applications targeting niche markets and sectors anticipated to emerge.

Our Information:

Website: https://www.moonfox.cn/
Contact number: 400-888-0936

Contact us:

Name: Felix
Title: Director of Sales, Industry Insight Division
Tel: +86 -13366276383
Email: zhouzt@jiguang.cn
Address: 608/F, Tower B, Wintrust Center, No. 1 Xidawang Road, Chaoyang District, Beijing, China

Name: Janette Zhou
Title: Marketing Manager
Tel: +86-13928239332
Email: zhouxt@jiguang,cn
Address: 608/F, Tower B, Wintrust Center, No. 1 Xidawang Road, Chaoyang District, Beijing, China

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SOURCE Aurora Mobile Ltd

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Toku launches Makimoto Flows, a visual builder for speech AI pipelines, taking its open-source initiative beyond transcription

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Developers can chain transcription, summarisation and call tagging on one canvas, test each step and export the pipeline as code, with every step processed in Singapore

SINGAPORE, Oct. 21, 2026 /PRNewswire/ — Toku Ltd. (SGX: TKU), a Singapore-headquartered AI-powered customer experience (CX) platform, has launched Makimoto Flows (“Flows”), a visual builder within its open-source conversational AI initiative where developers assemble speech AI pipelines block by block and test each stage on a recorded call. Flows is now live at makimoto.ai.

On the Flows canvas, developers connect blocks to build a speech AI pipeline and test each step individually. The Transcribe block converts audio into text using Kawa, the Summarise block generates a topic and short summary from the transcript, and the Tags block classifies each call across seven categories, including customer sentiment. Developers can see how audio moves from transcription to analysis, and control how each stage connects and runs. Every block runs in Singapore, so audio, transcripts and the resulting analysis stay in-country.

The Chained Analysis starter template puts these blocks together in one click, and developers can adjust any block and rerun it to compare results. Each block maps to a Makimoto API endpoint, and any flow can be exported as ready-to-run Python code, so developers can take the same capabilities into their own code for applications such as call recaps and call triage.

“Developers should have control over how their voice AI works, from the models they use to the way each stage connects. That is the principle behind Makimoto. Flows puts the orchestration layer in front of them: they can build a pipeline, run a recorded call through it and see what each step produces before anything reaches their customers. Models will keep changing. The ability to compose them, and to know where they run, is what lasts,” said Thomas Laboulle, Founder and CEO at Toku.

Flows builds on the composable architecture Toku set out when it introduced Makimoto in April 2026, and takes the initiative beyond transcription. Kawa, released on schedule on 1 July 2026, established the transcription layer through a Singapore-hosted API; summarisation and tagging endpoints followed in September; Flows now lets developers compose them visually. Next, Makimoto plans to add audio preparation blocks, starting with noise filtering, giving developers more control over how recordings are processed before transcription.

By pairing open-source development with enterprise-grade deployment, Makimoto complements Toku’s existing customer experience platform and supports long-term innovation opportunities across the Group’s AI roadmap.

Developers can create a free account at makimoto.ai, open the Chained Analysis template and run a sample recording, or one of their own call recordings, through it; each account includes 1,000 free minutes. Feedback reaches the Makimoto team directly from the portal.

About Toku

Headquartered in Singapore, Toku Ltd. (SGX Catalist: TKU) is a cloud-native, AI-powered customer experience platform purpose-built for enterprises operating in complex, multi-market environments. With deep roots in the APAC region and an expanding global footprint, Toku’s modular 360° CX Platform orchestrates customer interactions across voice, chat, email and digital channels while managing regulatory, linguistic and infrastructure complexity at scale.

Built on end-to-end ownership of its technology stack, from carrier-grade connectivity to AI applications, Toku delivers enterprise-grade security, reliability and deployment flexibility in commercial cloud, private data centres and hybrid environments. Its AI capabilities include transcription, summarisation, sentiment analysis, conversation analytics and governed virtual agents, designed to integrate seamlessly with enterprise systems and customer data.

Trusted by leading enterprises and public-sector organisations, Toku helps organisations streamline operations, scale customer engagement and deliver consistent experiences in fragmented markets worldwide.

For more information about Toku, visit toku.co.

About Makimoto

Makimoto is Toku’s open-source initiative, operated through Makimoto Technology Pte Ltd, a wholly owned subsidiary of the Toku Group, dedicated to building composable conversational AI infrastructure for Asia-Pacific. Its releases include Makimoto Kawa, a Singapore-hosted transcription API; summarisation and tagging endpoints; and Makimoto Flows, a visual builder for composing speech AI pipelines. For more information about Makimoto, visit makimoto.ai.

Forward-Looking Statements

This press release contains forward-looking statements regarding Toku’s expansion plans, business strategy and planned product releases. These statements are based on current expectations and assumptions and are subject to risks and uncertainties that could cause actual results to differ materially. Toku undertakes no obligation to update these statements to reflect subsequent events or circumstances.

Sponsor’s Statement

Toku Ltd. (the “Company”) was listed on Catalist of the Singapore Exchange Securities Trading Limited (the “Exchange”) on 22 January 2026. The initial public offering of the Company was sponsored by PrimePartners Corporate Finance Pte. Ltd. (the “Sponsor”). This press release has been reviewed by the Sponsor. It has not been examined or approved by the Exchange and the Exchange assumes no responsibility for the contents of this press release, including the correctness of any of the statements or opinions made or reports contained in this press release. The contact person for the Sponsor is Ms. Ng Shi Qing, 16 Collyer Quay, #10-00 Collyer Quay Centre, Singapore 049318, sponsorship@ppcf.com.sg.

Investor Relations Contact:
investor.relations@toku.co

Developers and Partners:
contact@makimoto.ai  

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SOURCE Toku Ltd.

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Conscious Spark LLC Launches Alphimiya® Neuro-Recalibration Framework Designed to Resolve C-Suite Revenue Plateaus

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New research-backed neuro-recalibration framework targets the autonomic nervous system’s threat response to managing high financial amounts, offering enterprise leaders a biological pathway to scaling.

ANTALYA, Turkey and ALBUQUERQUE, N.M., Oct. 21, 2026 /PRNewswire/ — Conscious Spark LLC, a research and advisory firm specializing in applied neuroscience for executive leadership, today announced the official launch of Alphimiya®, a proprietary C-suite neuro-recalibration framework designed to resolve corporate revenue plateaus by upgrading the biological capacity of enterprise decision-makers.

Developed to address the root causes of stalled enterprise growth, the Alphimiya® framework targets the human autonomic nervous system’s subconscious threat response to managing high financial amounts. When commercial leaders and CEOs attempt to scale past historical capital thresholds without recalibrating their stress response, the body’s natural survival mechanism triggers decision fatigue, strategic risk aversion, and systemic self-sabotage. Alphimiya® recalibrates this biological safety brake, enabling executive teams to hold, absorb, and scale larger financial volumes without physiological or operational friction.

“A corporate revenue plateau is rarely an operational or marketing failure; it is a biological safety brake embedded within executive leadership,” stated Dr. Ahmed Al-Nashi, Founder of Conscious Spark LLC. “When managing high financial amounts triggers an underlying physical stress response, the enterprise subconsciously contracts to remain in its perceived safe zone. Alphimiya® removes that biological friction, allowing C-level leaders to multiply revenue with calm, biological authority.”

The Alphimiya® framework restructures executive performance across three core operational pillars:

Sovereign Enterprise Scaling: Expands the nervous system’s tolerance for high-stakes capital, allowing leadership teams to scale revenue without experiencing executive burnout.

High-Value Deal Execution: Regulates autonomic stress responses during multi-million-dollar negotiations and volatile market entries, eliminating hesitation under pressure.

Restored Strategic Clarity: Removes chronic decision fatigue across C-suite teams, restoring mental focus and strategic presence inside and outside the boardroom.

By recalibrating the autonomic nervous system’s response to high capital exposure, Alphimiya® removes the subconscious biological brakes that lock corporate revenue at a standstill. Senior C-level executives and enterprise leadership teams seeking to evaluate their organization’s biological capacity can access the official executive briefing, case studies, and framework assessment directly at https://alphimiya.co/.

About Conscious Spark LLC

Conscious Spark LLC is a U.S.-registered firm specializing in executive education, training, and strategic performance consulting. Pioneering applied neuroscience for C-level leaders, founders, and commercial decision-makers, the firm utilizes its proprietary Alphimiya® methodology to enable leadership teams to recalibrate biological stress responses, resolve revenue ceilings, and build scalable corporations.

Media Relations Team
Conscious Spark LLC
Email: hello@consciousspark.online 
Website: https://alphimiya.co/

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SOURCE Conscious Spark LLC

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Daffodil Software Brings Multilingual Conversational AI to Aadhaar’s Udai Mascot

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GURUGRAM, India, Oct. 21, 2026 /PRNewswire/ — Daffodil Software showcased an AI-powered conversational experience featuring UIDAI’s Udai mascot at Aadhaar Samvaad 2026. Developed by Daffodil Software, the assistant is designed to help users access Aadhaar-related information through natural conversation, using official UIDAI as its reference knowledge base.

Daffodil Software has developed Udai, an AI-powered virtual mascot that helps users get clear, reliable answers about Aadhaar simply by talking to it. The assistant was showcased at Aadhaar Samvaad 2026, held in Kolkata on 29 September, coinciding with the 17th Aadhaar Day, where visitors watched it listen, respond, and gesture in real time in their own language.

For most people, questions about Aadhaar come up in daily life, and they usually need answers fast. Which documents do I need for an address change? How much does an update cost? How do I link Aadhaar to my bank account or mobile number? The answers exist, but finding them usually means working through long help pages and documents.

 Udai is designed to answer exactly these questions in a natural conversation, without anyone having to search through long help pages.

A conversation in the user’s own language

Udai speaks and understands 11 languages: Hindi, Tamil, Bengali, Telugu, Kannada, Malayalam, Marathi, Gujarati, Punjabi, Odia, and English. A user simply asks a question. Udai listens, works out the answer, and replies in the same language, with natural speech, matching lip movements and expressive hand gestures.

What sets Udai apart is how it is built. AI avatars rely on expensive, specialised graphics hardware to bring a face to life. Udai takes a simpler route. The character is created from pre-filmed footage, and its lip movements are matched to its speech in real time using lightweight processing that runs in a web browser.

The result is a smooth experience at 24 frames per second on ordinary servers, at a fraction of the usual cost per user. For a programme that serves hundreds of millions of people, that efficiency is what turns a nationwide rollout from an ambition into a practical plan.

“Our focus with Udai was to make Aadhaar-related information easier to access through natural conversation. Combining multilingual voice interaction with official reference content allowed our team to build an experience that is practical, approachable, and useful to users,” said Yogesh Agarwal, Founder and CEO, Daffodil Software.

Answers drawn only from official sources

The assistant uses official UIDAI material as its reference knowledge base: frequently asked questions, provisions of the Aadhaar Act, and government policy documents on Aadhaar services. It covers the topics users ask about most:

Enrolment and registrationAddress and demographic updatesFees, required documents and eligibilityeKYC and Virtual IDLinking Aadhaar with bank accounts, PAN and mobile numbersmAadhaar servicesGrievance redressal

Users don’t need to phrase their questions in any particular way. Udai understands everyday language, whether a question is spoken in English, Hindi, or asked in a mix of both, and finds the most relevant official information to answer it.

Built to be accurate, respectful, and secure

When a public service speaks directly to users, trust matters as much as convenience. Udai is protected by three layers of safeguards.

Accuracy first. Udai answers only from its verified knowledge base. Responses are grounded in a curated knowledge base of official UIDAI material. If a question falls outside Aadhaar, it guides the user back rather than offering an answer it cannot stand behind.

Respectful conversations. A screening layer catches abusive or offensive language in English, Hindi, and Hinglish before it reaches the assistant. Screening is designed to identify abusive language while supporting legitimate queries

Protection against misuse. Udai cannot be talked into abandoning its role, pretending to be someone else, revealing its internal setup, or answering beyond its approved scope. These checks work almost instantly, so users experience no delay.

What comes next?

Udai is planned to roll out in two phases.

In the first phase, the mascot will be placed in Aadhaar Centres. Visitors will be able to check information and understand processes on their own, such as which documents they need for an address change. This frees centre staff to focus on their core work instead of answering the same questions again and again.

In the second phase, Udai will come to the Aadhaar website and mobile app, taking the place of the current text-based chatbot, which was also built by Daffodil.

About Daffodil Software

Daffodil Software is a software engineering and AI solutions company serving businesses across industries. Its services span software consulting, product engineering, UI/UX design, AI/ML development, quality assurance, cloud and DevOps, and maintenance. The company serves sectors including healthcare, fintech, banking, technology, and digital commerce. Its client portfolio includes organizations such as the Reserve Bank of India, Mount Sinai Hospital, Maruti, Samsung, Pramerica Insurance, and Dangote Group. Daffodil Software has also been featured in industry research and recognition by Gartner, Everest Group, Zinnov, and Frost & Sullivan. For more information, visit https://www.daffodilsw.com

Media contact

Kunwar Pal Singh
media-relations@daffodilsw.com

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