Technology
MoonFox Analysis | Global Expansion Industry Review: Key Features and New Changes in 2024
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2 years agoon
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About us: Aurora Mobile (NASDAQ: JG) established in 2011, is a leading customer engagement and marketing technology service provider in China. Its business includes notification services, marketing growth, development tools, and data products. As its sub-brand, MoonFox Data is a leading expert in data insights and analysis services across all scenarios, aiming to help companies gain market insights and empower precise decision-making.
SHENZHEN, China, Dec. 26, 2024 /PRNewswire/ — In the first 11 months of 2024, China’s total goods trade import and export value reached RMB 39.79 trillion (USD 5.45 trillion), marking a year-on-year increase of 4.9%. It is anticipated that the total import and export value for the year will approach RMB 45 trillion (USD 6.2 trillion), potentially setting a new historical high.
Accelerating global expansion has become a consensus among domestic companies, with outbound industries diversifying further. Sectors such as healthcare and information technology are rapidly enhancing their international presence, while industries like automotive and cultural entertainment are also gradually increasing their market share. What development trends are emerging across different industries in 2024? How are leading application markets performing?
Gaming: Black Myth: Wukong Boosts the Global Market, Reversing the Decline and Reviving Growth
The gaming industry is a key sub-sector of China’s cultural entertainment industry for global expansion. After more than 20 years of global development, China’s game exports are entering a new stage, with 2024 marking a pivotal turning point.
China’s Self-developed Game Global Market Sales Revenue and Growth Rate (2018 – 2024)
Date
Sales Revenue (USD 100 Million)
YoY Growth Rate
2018
95.9
2019
116.0
21.0 %
2020
154.5
33.2 %
2021
180.1
16.6 %
2022
173.5
-3.7 %
2023
163.7
-5.6 %
2024
185.6
13.4 %
Data Source: Game Publishing Working Committee of the China Audio-Video and Digital Publishing Association (hereinafter referred to as “Game Publishing Working Committee”)
Data Cycle: 2018 – 2024
First, the downward trend in game exports has been halted, and the scale of exports is on the rise once again. According to data from the Game Publishing Working Committee, as of December 13, 2024, China’s self-developed games have generated global sales revenue exceeding USD 18.56 billion, reflecting a year-on-year growth of 13.4% and nearing 2021 levels. The rise of console gaming has played a significant role in this resurgence. As reported by VGinsights, Black Myth: Wukong has sold over 22.4 million copies on the Steam platform, generating more than USD 1.1 billion in total revenue by December 10, 2024. Looking ahead, with additional content updates for Black Myth: Wukong expected to launch, its DLC sales are anticipated to perform strongly. Moreover, the increasing use of AI tools to enhance production efficiency, combined with the growing interest of global players in traditional Chinese culture, suggests that more game companies are likely to invest in AAA game productions. This trend could pave the way for console games to serve as new breakthrough points for Chinese game exports.
Top 10 Markets for Global Game Launches in November 2024
Date
Number of Games Launched
United States
2804.0
Hong Kong, China
2183.0
Taiwan, China
2143.0
Singapore
2053.0
Italy
1938.0
Thailand
1935.0
France
1929.0
Germany
1918.0
Indonesia
1905.0
Philippines
1876.0
Data Source: ADX
Data Cycle: November 2024
Second, mobile games continue to be the primary focus of game exports, with a significant expansion of mid-to-light mobile titles in global markets in 2024. From a user acquisition perspective, ultra-casual games have now surpassed strategy games to become the second-largest genre in terms of global launches. Titles like Whiteout Survival, which has dominated revenue charts for several months, and Capybara Go, a light idle RPG and Roguelike hybrid released in October, exemplify the success of the ultra-casual and gameplay fusion model across multiple markets. This genre still presents vast development potential, and competition among game companies is expected to intensify as they vie for market share in this lucrative segment.
Short Dramas: Dominance of Top Platforms, with Middle-Tier New Platforms Rapidly Emerging
Overall, in 2024, the short drama global market remains dominated by leading platforms, with relatively consistent strategies. However, focusing on the middle-tier platforms, a growing number of new players are emerging, accelerating their expansion into emerging markets.
January – November 2024 Download Trend Comparison for Top 3 Short Drama Platforms (Unit: Million Times)
Month/Year
ReelShort
DramaBox
ShortMax
Jan-24
5.8
1.6
3.0
Feb-24
4.0
2.6
2.6
Mar-24
4.3
4.3
6.3
Apr-24
2.7
6.2
5.5
May-24
2.2
5.5
5.6
Jun-24
3.2
7.4
4.5
Jul-24
6.0
8.7
7.8
Aug-24
7.5
8.9
8.6
Sep-24
5.9
7.4
11.2
Oct-24
6.4
11.4
10.1
Nov-24
5.9
15.2
7.8
Data Source: MoonFox iApp
Data Cycle: January – November 2024
ReelShort, DramaBox, and ShortMax continue to be the top three platforms for short drama global expansion, collectively accounting for 60-70% of the industry’s download and revenue shares. According to MoonFox Data, as of November 2024, these platforms achieved a total download volume of 28.889 million, with annual downloads projected to reach 230 million. DramaBox, in particular, has seen a significant rise in downloads, surpassing 15 million in November alone, reflecting a month-on-month increase of 33.3%. Supported by Dianzhong Tech, DramaBox has direct access to short drama resources from domestic platforms like Hema Theater and Fanhua Theater, solidifying its position as the leading platform for Chinese dramas subtitled for global audiences.
While the market share for these leading platforms remains stable, competition among mid- and lower-tier short drama platforms is intensifying, with several “dark horses” emerging. For example, StardustTV, launched in July, exceeded RMB 20 million in global revenue and surpassed 3.4 million downloads within just three months. Other platforms like AltaTV, EaShort, and NetShort have also experienced exponential growth in downloads during Q4. The mid- and lower-tier players are quickly cycling through the market, often acquiring users through short-term user acquisition campaigns and the release of standout titles. Moving forward, demand for short drama content from users in emerging markets is expected to rise, providing development opportunities for mid- and lower-tier platforms targeting niche markets and specific demographics. The market landscape is anticipated to undergo significant changes over the next 1-3 years.
E-commerce: Temu Faces Growth Bottlenecks Amid Stricter Local Regulations
According to data from the General Administration of Customs, in the first three quarters of 2024, China’s cross-border e-commerce import and export total reached RMB 1.88 trillion, representing a YoY increase of 11.5%. The total for the year is expected to continue growing at a high rate. Among the leading global shopping platforms, the share of Chinese sellers on Amazon in 2024 has grown to 50%, an increase of about 5 percentage points compared to the beginning of the year. More products and sellers are continuously entering the global market, and Chinese manufacturing still holds significant global influence.
January – November 2024 Download Trend Comparison for Top 2 E-commerce Platforms (Unit: Million Times)
Month/Year
Temu
SHEIN
Jan-24
47.0
18.7
Feb-24
29.2
18.7
Mar-24
41.4
26.1
Apr-24
45.9
23.8
May-24
51.2
23.6
Jun-24
51.2
21.4
Jul-24
59.6
21.3
Aug-24
54.8
19.3
Sep-24
46.8
18.5
Oct-24
49.2
16.2
Nov-24
38.5
14.3
Data Source: MoonFox iApp
Data Cycle: January – November 2024
At the platform level, Temu and SHEIN remain the two leading e-commerce platforms for China’s global expansion. According to MoonFox Data, from January to November 2024, Temu and SHEIN recorded download volumes of 515 million and 221 million, respectively, showing slight year-on-year growth. The trend for the year indicated increased downloads during the shopping season, but a decline was observed toward the end of the year, with Temu experiencing the most significant drop.
After entering the U.S. market at the end of 2022 and rapidly expanding its market share, as well as entering the Mexican market in mid-2023, both regions consistently contributed over 50% to Temu’s market share. However, with the U.S. market now fully developed, user downloads began to decline, prompting Temu to shift its focus to Brazil. By July 2024, Temu achieved over 7.63 million downloads in Brazil, more than double that of Mexico.
Despite these efforts, e-commerce platforms like Temu have slowed their expansion in global markets due to geopolitical issues, local policy adjustments, and exchange rate fluctuations. For instance, Brazil’s recent adjustment to its small import goods tax law means that some low-priced items will no longer be exempt from import taxes. In the long run, e-commerce platforms face developmental bottlenecks, and the market share of third-party managed models is expected to decline, with the “individual sellers + independent sites” model emerging as the mainstream trend.
Automobiles: New Energy Brands Continue Global Expansion, BYD Demonstrates Strong Performance
Entering 2024, China’s automotive industry continues to experience strong momentum in global expansion, with the acceleration of new energy brands and the rapid shift in global demand presenting significant opportunities for domestic car manufacturers. Export sales have steadily increased.
Global Sales of Chinese Autonomous Automobile Manufacturers in Certain
Regions (2020 – October 2024)
Month/Year
Sales Volume (Unit: 10,000)
YoY Growth Rate
2020
39.0
2021
75.8
94.4 %
2022
106.3
40.2 %
2023
187.0
75.9 %
January – October 2024
216.3
46.0 %
Data Source: WeChat Public Account of Cui Dongshu
Data Cycle: 2020 – October 2024
From January to October 2024, sales of Chinese car manufacturers in select global regions reached 2.16 million units, reflecting a remarkable 46% year-on-year increase and already surpassing total sales for 2023. New energy vehicles (NEVs) have emerged as a key driver for domestic brands looking to expand internationally. During this period, global sales of Chinese brands’ NEVs totaled 418,900 units, accounting for nearly 20% of total sales, with BYD and SAIC Group each selling over 100,000 units and together contributing nearly 65% of total NEV sales.
BYD has established itself as the undisputed leader in the export of new energy vehicles. Brazil stands out as the primary contributor to BYD’s sales, with 58,400 units sold from January to October 2024, representing about 35% of its overall sales. Official reports indicate that BYD’s new car sales in Brazil alone reached 12,300 units in November, positioning the company to potentially set a new annual sales record.
Looking ahead, markets such as Russia and Mexico are expected to remain key destinations for China’s vehicle exports. Additionally, emerging markets like Brazil and Saudi Arabia are experiencing accelerated sales growth, while countries like the Philippines and Turkey are showing year-on-year increases in market share. NEVs continue to present substantial opportunities for expansion in global markets.
Rankings: E-commerce and Short Drama Platforms Lead, Generative AI Emerges as a Top Performer
In addition to the industries mentioned above, sectors such as generative AI, entertainment and social networking, books and comics are also key areas for Chinese enterprises’ global expansion, with many products achieving success in leading foreign markets.
Download Rankings of Chinese Global Apps in the U.S. Market (November 2024)
App Name
Industry Category
Downloads
Temu
E-commerce
3,466,795
Tiktok
Short Videos
3,360,081
CapCut
Video Editing
1,983,939
SHEIN
E-commerce
1,961,565
AliExpress
E-commerce
1,392,185
Whiteout Survival
Games
1,369,925
Dramabox
Short Dramas
1,308,715
ReelShort
Short Dramas
1,147,590
Gauth
Generative AI
1,085,040
Data Source: MoonFox iApp
Data Cycle: November 2024
In the U.S. market, data from MoonFox reveals that the top apps in November 2024 all surpassed 1 million downloads, with e-commerce, gaming, and short drama remaining the dominant industries. Notably, Gauth entered the top ranks with a monthly download volume of 1.085 million, while the “Generative AI + Education” sector is rapidly gaining traction in global markets.
Overall, 2024 is poised to be a pivotal year for Chinese enterprises seeking to expand internationally, signaling a turning point and the beginning of a new cycle across various industries. Moving forward, short dramas and generative AI are expected to be popular areas for growth, with more platforms and applications targeting niche markets and sectors anticipated to emerge.
Our Information:
Website: https://www.moonfox.cn/
Contact number: 400-888-0936
Contact us:
Name: Felix
Title: Director of Sales, Industry Insight Division
Tel: +86 -13366276383
Email: zhouzt@jiguang.cn
Address: 608/F, Tower B, Wintrust Center, No. 1 Xidawang Road, Chaoyang District, Beijing, China
Name: Janette Zhou
Title: Marketing Manager
Tel: +86-13928239332
Email: zhouxt@jiguang,cn
Address: 608/F, Tower B, Wintrust Center, No. 1 Xidawang Road, Chaoyang District, Beijing, China
View original content:https://www.prnewswire.com/news-releases/moonfox-analysis–global-expansion-industry-review-key-features-and-new-changes-in-2024-302339260.html
SOURCE Aurora Mobile Ltd
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JinkoSolar Announces Results of 2026 Annual General Meeting
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SHANGRAO, China, Oct. 21, 2026 /PRNewswire/ — JinkoSolar Holding Co., Ltd. (“JinkoSolar” or the “Company”) (NYSE: JKS), today announced that all shareholders resolutions proposed at the Company’s 2026 annual general meeting held today were duly passed.
Specifically, the Company’s shareholders passed the following ordinary resolutions approving:
1. The re-election of Mr. Gang Chu as an independent director of the Company;
2. The re-election of Mr. Steven Markscheid as an independent director of the Company;
3. The ratification of the appointment of PricewaterhouseCoopers Zhong Tian LLP as auditors of the Company for the fiscal year of 2026;
4. The authorization of the directors of the Company to determine the remuneration of the auditors of the Company; and
5. The authorization of each of the directors of the Company to take any and all action that might be necessary to effect the foregoing resolutions 1 to 4 and resolutions 6 to 7 set out below as such director, in his or her absolute discretion, thinks fit.
The Company’s shareholders also passed the following special resolutions approving:
6. The change of the English name of the Company from “JinkoSolar Holding Co., Ltd.” to “Jinko Holdings Limited”; and
7. The adoption of “晶科控股有限公司” as the dual foreign name of the Company.
About JinkoSolar Holding Co., Ltd.
JinkoSolar (NYSE: JKS) is a holding company combining clean energy industrial operations and strategic investment in emerging technologies. Its industrial foundation is a controlling interest in Jinko Solar Co., Ltd. (SSE: 688223), a global leader in clean energy technology. The Company makes disciplined strategic investments in renewable energy, advanced materials, artificial intelligence, commercial space and other frontier technologies, drawing on its industrial experience and its ability to identify emerging technologies and bring them to commercial scale.
Through Jinko Solar Co., Ltd., the Company distributes its solar products and sells its solutions and services to a diversified international utility, commercial and residential customer base in China, the United States, Japan, Germany, the United Kingdom, Chile, South Africa, India, Mexico, Brazil, the United Arab Emirates, Italy, Spain, France, Belgium, Netherlands, Poland, Austria, Switzerland, Greece and other countries and regions.
JinkoSolar has over 10 production facilities globally, over 20 overseas subsidiaries in Japan, South Korea, Vietnam, India, Turkey, Germany, Italy, Switzerland, the United States, Mexico, and other countries, and a global sales network with sales teams in China, the United States, Canada, Brazil, Chile, Mexico, Italy, Germany, Turkey, Spain, Japan, the United Arab Emirates, Netherlands, Vietnam and India, as of June 30, 2026.
For investor and media inquiries, please contact:
In China:
Ms. Stella Wang
JinkoSolar Holding Co., Ltd.
Tel: +86 21-5180-8777 ext.7806
Email: ir@jinkosolar.com
Mr. Christian Arnell
Christensen
Tel: +852 2117 0861
Email: christian.arnell@christensencomms.com
In the U.S.:
Email: jinko@christensencomms.com
View original content:https://www.prnewswire.com/news-releases/jinkosolar-announces-results-of-2026-annual-general-meeting-302914898.html
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Price still dominates car buying in US and Europe, while China puts technology first–Bain & Company survey
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Dealers stay important: More than 80% of car buyers globally now combine online and offline channels, yet nine in 10 still complete their purchase at dealersAI is reshaping car-buying journey in all markets – more than 60% of younger buyers use AI when deciding on their next carConsumers who have test-driven a battery electric vehicle are up to 2.2 times as willing to consider buying oneCustomer loyalty is decreasing – more than a third of customers in Western markets are open to new brands entering the market Autonomous-driving technology could challenge traditional brand loyalty, with consumers willing to switch brands for better functionality
BOSTON and MUNICH, Oct. 21, 2026 /PRNewswire/ — New technologies, including AI, are changing how consumers research and choose cars around the globe. Brand loyalty is decreasing and price continues to play a powerful role in purchasing decisions in the US and Europe, but less so for Chinese buyers, as new research released today by Bain & Company finds.
Bain’s new Global Automotive Consumer Survey, based on responses from more than 12,000 car buyers worldwide*, finds price remains the top consideration when buying a car in the US and Europe, cited by 68% and 62% of consumers respectively, while technology and features (58%) rank ahead of price in China. Loyalty to established automakers also varies considerably: US buyers remain the most committed, while newer Chinese brands are entering consideration in Europe.
The findings come as legacy automakers face weak industry growth and continued pressure on profitability, alongside rapid advances in electrification, artificial intelligence and autonomous driving.
“The car-buying journey is changing quickly, but what stands out is how differently consumers across the globe are responding to that change,” said Klaus Stricker, leader of Bain’s Global Automotive & Mobility practice. “Technology can be a powerful differentiator for some buyers, while for others, price and brand remain decisive. We find that car buyers are increasingly using AI to compare brands, models and options.”
Digital car buying accelerates, but dealerships remain critical
The way consumers choose cars has become increasingly digital. Bain finds that more than 80% of respondents globally now combine online and offline interactions during the purchase journey, while more than six in 10 start the buying process online. China is further ahead, with 95% using both online and physical channels and more than eight in 10 willing to consider completing their purchase online.
But greater use of digital channels has not diminished the importance of the physical dealership. Nine in 10 consumers globally still complete their purchase offline, and more than half of buyers in Europe, the US and China have at least two interactions with dealers along the way.
Artificial intelligence is also reshaping how consumers research and compare cars. AI is already widely used by car buyers across several Asian markets and UAE, reaching more than 90% in Indonesia and close to 80% across age groups in China. In Japan, Europe and the US, adoption is more concentrated among younger buyers, with 52%, 61% and 55% respectively using AI, more than twice the share of older consumers.
Younger consumers drive BEV interest, but barriers to wider adoption remain
Consumer interest in battery electric vehicles (BEVs) is strong, particularly among younger buyers, the survey finds. Younger consumers (Generations Y and Z) in general are more likely to buy BEVs, but in China, willingness to buy BEVs is high across both younger and older generations.
For consumers still reluctant to buy a BEV, cost and charging remain the biggest sticking points. In the US and Europe, around six in 10 are unwilling to pay more for a BEV than for a comparable combustion-engine car, while almost half cite charging times as a concern. Bain concludes that closing the price gap and making charging more convenient will be critical to persuading more consumers to make the switch.
Bain cites an example in Germany where BEV-buying decisions shifted once price parity narrowed. In August 2026, BEV registrations jumped 75% year-on-year to reach around 32% of new car sales. New government incentives and rising fuel prices drove the change – in addition to new strong BEV models entering the market.
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Appetite for autonomous-driving technology is substantially stronger in China and several Asian and Middle Eastern markets than in Europe and the US, Bain finds. Some 84% of Chinese consumers would consider buying a vehicle offering at least Level 3 (L3) autonomy, compared with 47% in Europe and 40% in the US. L3 allows a car to drive itself under certain conditions but requires the driver to take over when prompted. Interest is even higher in the UAE, India and Indonesia.
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*Markets included in the survey: Canada, US, UK, Germany, France, Italy, UAE, China, India, Indonesia, and Japan.
Media contacts:
Ann Lee (Singapore) — ann.lee@bain.com
Gary Duncan (London) — gary.duncan@bain.com
Dan Pinkney (Boston) — dan.pinkney@bain.com
About Bain & Company
Bain & Company works with leaders worldwide to solve their toughest challenges and deliver enduring results. Since 1973, we’ve partnered with clients, including private equity and portfolio companies, to build the capabilities they need to stay ahead of change and help them redefine their industries. We measure our success by our clients’ success, and we proudly hold the highest levels of client advocacy in our field.
Bain is consistently recognized globally as one of the best places to work. We operate as one global team, uniting strategists, industry and functional experts, technologists, and advisors with a vibrant ecosystem of technology partners.
Notes to Editors
Bain & Company was founded in 1973 and today has 19,000 employees across 67 cities in 40 countries. We have worked with more than two-thirds of the Global 500 and more than 9,000 companies worldwide. Bain has pledged to deliver $2 billion in pro bono consulting to nonprofit, public sector, and charitable organizations by 2035. The firm is consistently recognized as a Leader in major analyst rankings across multiple areas, including digital business, innovation, strategy, experience design, customer experience, and carbon-zero transformation.
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Canada’s energy storage expansion requires reliable large-scale suppliers and local presence
Mizhi Zhang, HiTHIUM President of Global Business, commented: “We are committed to delivering Canadian customers advanced, robust solutions, from 8-hour long duration energy storage to extreme-weather-ready sodium-ion BESS. But this also means being present for customers wherever they are, able to serve them quickly and locally. While Toronto serves as the main hub for our Canadian operations, we have subsidiary offices in British Columbia and Alberta, as well as operating sites in Quebec, Yellowknife, and Fort Smith.”
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“Canada’s ambitious clean energy targets, as well as its high safety and regulatory standards, require partners who can deliver advanced technology that’s also tested and compliance-ready. At the same time, project developers have to consider the tough climate. As a vertically integrated, global solutions provider, HiTHIUM is structured to meet exactly this nexus of challenges. Our strategy of advancing both lithium-ion and sodium-ion storage is designed to offer customers in markets like Canada the benefits of flexibility, since we see these technologies as highly complementary,” continued Zhang.
“Our partners, whether major energy developers, public utilities, or industrial enterprises, rely on our readiness for local certification and our long-term bankability to support them, from permitting through project commissioning,” added Jordan Hebbert, HiTHIUM Senior Manager of Canada. “Likewise, they depend on the proven durability of HiTHIUM technology–including performance even in extreme weather conditions. In fact, long-term operational data from North American and European projects has recently demonstrated systems outperforming even our guarantees. And we offer customers a wider range of durations and choice of chemistries because we understand that they’re coming to us with a very diverse range of energy storage needs.”
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The manufacturer’s 4-hour BESS solution consists of its “∞Power” 6.25 MWh container, built on HiTHIUM’s own 1175 Ah cell. Most Canadian projects are currently designed around the 4-hour unit. This enables them to shift wind, solar, and baseload output to later peak times, strengthen grid reliability, and drive the consumption of more renewables, particularly as electrification increases demand. The ∞Power system design fits more capacity into the typical 20-foot container but also reduces a project’s overall footprint, because the containers can be placed back-to-back and side-to-side.
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