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RainFocus Marks Continued Excellence in 2024 With Industry Leadership and Innovation Recognized by Multiple Prestigious Awards

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New accolades build on the company’s momentum as a leading event technology provider

LEHI, Utah, Dec. 26, 2024 /PRNewswire/ — RainFocus™, provider of the next-generation event marketing platform, has continued its streak of industry recognition, earning several notable awards in 2024. Recognition was given by esteemed organizations such as Inc., Adobe, Event Technology Awards, and more, as well as from the top research and advisory firms. These accolades underscore RainFocus’ innovative contributions to the event marketing industry and the company’s commitment to excellence in technology and customer success.

“These achievements reflect the hard work and dedication of the entire RainFocus team,” said JR Sherman, CEO of RainFocus. “We strive to help our clients create meaningful relationships and grow their businesses by orchestrating impactful content within memorable experiences. Whether it’s through innovative customer data strategies, sustainable practices, or seamless execution, we’re passionate about delivering more than just results. I’m proud of our success and recognition for these efforts, and I am looking forward to what we’ll accomplish with our partners and clients in 2025.”

RainFocus’ achievements in 2024 included recognition across a diverse range of awards:

Named a Leader in The Forrester Wave™: All-In-One Event Management Platforms, Q4 2024 reportAppeared for the fourth time on the Inc. 5000 List of fastest-growing private companies in AmericaRecognized at Adobe Summit for Technology Innovation as the 2024 Adobe Digital Experience ISV Partner of the YearWon Best Conference Technology at the Event Technology Awards, which celebrates remarkable advancements and innovations in the industryNamed a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology PlatformsWon the 2024 Sammy Awards Product of the Year for Experiential/Event Marketing, highlighting dedication to creating unforgettable experiences and pushing boundariesRecognized with several Eventex Awards, including the Eventex People’s Choice Awards recognizing CEO JR Sherman as one of The Most Influential People in the Events IndustryNamed a Bronze Winner by The Stevie® Awards in the annual American Business Awards® for Most Innovative Tech Company of the Year – Up to 2,500 Employees

RainFocus’ platform powered a record number of events in 2024, supporting enterprise clients across technology, associations, retail, and other industries. From virtual and hybrid conferences to large-scale in-person gatherings, the platform delivered unified data insights, seamless integrations, and personalized experiences that drove measurable business outcomes.

With RainFocus INSIGHT, the company’s annual flagship event, on the horizon, the company plans to unveil new platform enhancements that further empower event marketers to harness data for deeper audience engagement. RainFocus remains dedicated to redefining the future of event management through technology, innovation, and partnership.

About RainFocus
RainFocus is the next-generation event marketing platform built to capture and analyze unprecedented amounts of first-party data for exceptional events and optimized engagement throughout the customer journey. RainFocus powers flawless experiences with secure, scalable solutions to support the entire event lifecycle. The platform integrates with sales and marketing technologies, simplifying event registration, content management, and exhibitor activation across in-person, virtual, and hybrid experiences, all from a single dashboard. Leveraging real-time data, RainFocus provides actionable insights to drive personalization, accelerate qualification and lead conversion, and close deals. For more information, visit www.rainfocus.com.

Additional Resources

Join the conversation with RainFocus on Facebook, LinkedIn, and Instagram.Visit RainFocus.com to learn more about our event marketing and management platform. If you’re ready to get started, request a demo.Discover RainFocus On Demand, the go-to learning destination for event industry leaders to discover the latest trends, thought leadership, and best practices, delivered on demand – any time, anywhere. Learn more.Are you interested in joining the RainFocus Partner Program? Apply today.Grow your career and help reshape the events industry at RainFocus. Apply here.

Media Contact:
Sheena Lakhani
sheena.lakhani@rainfocus.com

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SOURCE RainFocus

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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