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AI Can Lie–And So Can Untrained Career Coaches: Why Credentialed Professionals Are Vital in Today’s Job Market

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This Year’s National Career Coach Day on January 8th shapes how you should think about the role of AI in a job hunt.

ST. PETERSBURG, Fla., Jan. 2, 2025 /PRNewswire/ — Artificial intelligence (AI) is transforming the way people find and apply for jobs, making it more important than ever to work with credentialed career coaches who can separate fact from fiction. On January 8, National Career Coach Day, the Professional Association of Résumé Writers and Career Coaches (PARWCC) highlights the critical role of its nearly 3,000 certified members in delivering expertise that technology – and untrained individuals – simply cannot provide.

Artificial intelligence is transforming how people find  jobs, making it important  to work with credentialed coaches

“With AI tools becoming integral to hiring processes, job seekers face more misinformation and complexity than ever before,” said Margaret Phares, Executive Director, PARWCC. “And just like AI can generate misleading content, so can career coaches without proper credentials or reputable training. That’s why working with a certified professional is vital to ensuring clients receive accurate, impactful guidance.”

The Risks of Misinformation in Career Coaching

Job seekers often encounter challenges when relying on unverified information or advice from untrained career professionals, including:

Inaccurate Résumé Optimization: Without expertise, résumés may fail to meet ATS standards or align with job market demands.Misleading Interview Prep: Unqualified coaches may offer advice that doesn’t align with employer expectations, leaving candidates underprepared.Generic Career Strategies: Cookie-cutter approaches can harm clients’ chances of standing out in a competitive market.

Why Credentialed Career Coaches Can’t Be Replaced

Certified professionals provide trusted, proven guidance by combining industry-leading training with years of practical experience. Key benefits include:

Human Expertise Over Hype: Credentialed coaches bring deep knowledge of workplace dynamics, storytelling, and emotional intelligence that technology cannot replicate.Tailored Strategies: PARWCC members use cutting-edge tools like ATS optimization software while focusing on personalized client goals.Commitment to Excellence: Membership in PARWCC ensures adherence to ethical standards and continuous professional development that other organizations nor AI can quantify.

“Job seekers deserve more than generic advice or unreliable information,” added Mark Misano, MBA, CSCC. “They need a trusted and credentialed advisor who can deliver actionable insights, not just what an algorithm spits out.”

How AI Enhances Career Coaching

While risks exist, PARWCC members leverage AI as a tool to enhance, not replace, the human connection in career coaching:

Smarter Job Matching: Coaches use AI-driven platforms to connect clients with opportunities tailored to their unique skills.Data-Driven Insights: Real-time labor market data helps clients understand in-demand skills and salary benchmarks.Efficient Résumé Reviews: AI tools streamline the optimization process, giving coaches more time to focus on strategy and personal branding.

Celebrate National Career Coach Day

On January 8, National Career Coach Day celebrates the professionals who empower job seekers to navigate an increasingly complex job market with confidence and clarity. PARWCC-certified career coaches are leading the way, delivering a blend of cutting-edge tools and human insight to help clients succeed.

For more information about National Career Coach Day or to connect with a PARWCC-certified professional, visit parwcc.com.

About PARWCC
The Professional Association of Résumé Writers and Career Coaches (PARWCC) is the premier organization for career coaching and résumé writing professionals. Through education, certification, and advocacy, PARWCC equips its members with the tools and knowledge to excel in the ever-evolving job market while driving success for their clients.

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SOURCE Professional Association of Resume Writers and Career Coaches

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CGX Debuts Professional Obstacle Racing Shoes at UIPM 2026 Obstacle World Championships

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R1020 targets the 100m format, while R1010 is built for 400m and 3km racing; both models will be worn by the Chinese Modern Pentathlon Obstacle Race Team in Beijing.

BEIJING, Sept. 2, 2026 /PRNewswire/ — Chinese specialist outdoor footwear brand CGX today unveiled the CGX&OCR R1010 and R1020 professional obstacle racing shoes on the opening day of the UIPM 2026 Obstacle World Championships. The new models will make their international competition debut with the Chinese Modern Pentathlon Obstacle Race Team.

CGX enters the event as a partner of the Chinese Modern Pentathlon Association, a sponsor of the Chinese Modern Pentathlon Obstacle Race Team and a sponsor of the UIPM 2026 Obstacle World Championships.

Held in Beijing from 2-6 September, the second edition of the championships forms part of UIPM’s Race Across China series. Elite and age-group athletes will compete across individual 100m, 400m and 3km formats, as well as relay and team events. Obstacle Racing will also make its Olympic debut as part of the reimagined Modern Pentathlon at the Los Angeles 2028 Olympic Games.

Built Around the Demands of Obstacle Racing

Obstacle racing is not simply running in a straight line. Athletes must accelerate, jump, climb, brake, land and transition rapidly between obstacles and changing surfaces. That combination calls for footwear that balances traction, stability, containment and flexibility rather than optimising only forward running efficiency.

CGX CEO Nan Liu, who has more than 20 years of experience in footwear and apparel, initiated the project after identifying a lack of purpose-built footwear for the sport.

“I wanted to create a shoe that truly understands obstacle racing. Athletes need to run, climb, jump, land and change direction at speed. By combining our footwear expertise with insights from real training and competition, we aim to give Chinese athletes equipment that is better suited to the demands of the course and helps them perform with confidence.”

– Nan Liu, CEO of CGX

The two models were developed with feedback from nearly 20 decorated professional athletes and went through multiple rounds of refinement and more than ten mould concepts. Athlete experience informed each stage of development, keeping design decisions connected to real training and race conditions.

R1020 is designed for the explosive, high-tempo demands of the 100m format, with an emphasis on fast starts, repeated obstacle transitions, grip and control. R1010 is developed for 400m and 3km racing, balancing obstacle performance with the cushioning, support and propulsion needed for sustained running.

Five Integrated Performance Features

The Full-Spectrum Obstacle Traction System adapts the lug layout and load zones of the Vibram rubber outsole for powerful push-offs, braking, climbing and landing, with added emphasis on the forefoot. Vibram Megagrip compound, Traction Lug technology and Litebase construction – used on both R1010 and R1020 – support grip, traction, durability and lower outsole weight.

Above it, the Dual-Zone Stability Midsole combines firmer material for support and shape control with a softer zone for impact absorption. A midsole stabilising plate helps manage unwanted twisting, allowing traction, cushioning and control to work together across obstacles, wet and dry surfaces, and repeated run-jump transitions.

At the rear, the Dual-Structure Heel Stability System uses internal Achilles stabilisers within the twin-peak heel construction to reinforce structure and containment. Both models also feature a U-shaped heel-lock component designed to help secure the rearfoot during starts, landings and climbs. The R1020 adds Lateral Wrap Support on both sides of the upper to help manage side-to-side loading and foot rotation. Completing the package, the Tiangong Performance-Woven Upper is engineered to balance containment, stability and breathability.

From World Championship Debut to China Launch

The Chinese Modern Pentathlon Obstacle Race Team will compete in Beijing wearing the new CGX shoes. CGX will continue to use athlete feedback from training and competition to refine the range, making the world championship debut the starting point for further product development.

The CGX&OCR R1010 and R1020 will launch in China on 7 September 2026 at a suggested introductory price of RMB 1,099 per pair. The models will be available through CGX flagship stores on Tmall, Douyin and Xiaohongshu, as well as selected retail locations including M Gate at West Bund Dream Center, Shanghai; Shanghai Xinjia Center; Hongqiao Qianwan INCITY, Shanghai; and Wushang Dream Plaza, Wuhan.

CGX will continue to position itself around professional footwear for Modern Pentathlon Obstacle Racing, building its product portfolio through elite competition, athlete collaboration, city obstacle events and wider participation in the sport.

About CGX

CGX is an emerging Chinese specialist outdoor footwear brand backed by long-standing manufacturing and product-development expertise. The brand is building a dedicated range for obstacle racing across different race formats, movements and athlete needs. CGX&OCR is its core professional obstacle racing footwear line.

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SOURCE CGX

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WACO Corp. Unveils Redesigned ‘ATLAS’ Smart Public Water Refill Station Following Successful Tokyo PoC

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User Evaluation Conducted at Two Supermarkets in Shinjuku Following Design Upgrade

TOKYO, Sept. 3, 2026 /PRNewswire/ — WACO Corp., a specialized manufacturer of water purifiers and water treatment systems, announced the successful completion of a Proof of Concept (PoC) in Tokyo, Japan, for its redesigned smart public water refill station, ATLAS.

The company has completely transformed the exterior of ATLAS, introducing a futuristic design tailored to harmonize with public spaces. The redesigned exterior enhances the product’s visual quality while conveying the reliability and stability expected of equipment installed in public spaces. The redesign shifts ATLAS from a purely functional water dispenser toward a user-centered smart public water solution.

The newly designed ATLAS units were installed at two supermarkets in Shinjuku, Tokyo, in November 2025 for the PoC. Rather than a simple exhibition, the stations were deployed in actual commercial facilities, allowing local consumers to interact with the product directly and provide feedback based on real-world usage.

Through on-site interviews and surveys, ATLAS received exceptional ratings across key metrics, including product design, water taste, temperature, and reliability of purification performance. The high level of consumer trust in its purification capabilities, combined with positive feedback on the actual drinking experience, confirmed the strong market applicability of ATLAS as a public water system.

ATLAS Core Features:

Advanced Purification: Delivers safe drinking water at various temperatures, including ambient and cold, utilizing a multi-stage purification system.Hygiene Management: Equipped with UV LED technology for comprehensive hygiene control, along with dedicated tumbler washing and sterilization functions.Eco-Friendly Refilling: Enables seamless water refilling using personal tumblers and reusable containers.Smart Management: Supports IoT-based product status monitoring, digital signage for information delivery, and smart maintenance features optimized for public facility operators.

Moving beyond the traditional role of a simple water fountain, ATLAS is positioned as a next-generation public water solution that integrates purification, hygiene, eco-friendly refilling, and smart management into a single, cohesive system.

Building on more than 20 years of manufacturing expertise in the water purification industry, WACO exports its internationally certified products to over 70 countries. Building on its robust technological capabilities in residential and commercial water purifiers, the company is actively expanding its business portfolio into public drinking water and smart water infrastructure.

Encouraged by the positive consumer response from the Japanese PoC, WACO plans to accelerate the commercialization of ATLAS in the Japanese market. Building on the results of the Tokyo PoC, WACO plans to accelerate the commercialization of ATLAS in Japan while pursuing broader opportunities for deployment in global markets.

About WACO Corp.
WACO Corp. is a specialized manufacturer of water purifiers and water treatment devices with over 20 years of industry experience. Exporting to more than 70 countries worldwide, the company holds numerous international certifications. WACO is dedicated to advancing water technology, expanding its expertise from residential and commercial purifiers to next-generation public drinking water systems and smart water infrastructure.

Contact
Lucas Han, lucas@waco-corp.com
KJ Shin, kjshin@waco-corp.com

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SOURCE WACO Corp.

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MoxiWorks Expands Global Footprint in India, Appoints Jyotsna Kher to Lead the Operation

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MoxiWorks announces a strategic investment in Pune, India to expand talent and infrastructure.

PUNE, India, Sept. 3, 2026 /PRNewswire/ — MoxiWorks, the AI-powered real estate marketing platform, today announced the opening of its Pune, India office, led by Jyotsna Kher, who joins as Managing Director and VP of India Operations. Kher brings deep experience building and scaling high-performing technical organizations and will lead the office’s next phase of growth.

The strategic investment in MoxiWorks’ India operations reinforces the company’s mission to deliver best-in-class native AI software and exceptional customer experiences. The Pune office expands MoxiWorks’ capacity to execute on that mission while providing access to the technical talent and infrastructure needed to keep pace with the rapidly evolving real estate technology landscape.

“Our new Pune office is about building the capacity to better serve the markets where we operate,” said Eric Elfman, CEO of MoxiWorks. “This investment brings together the market expertise of our North American and Australian teams with a true technical powerhouse in India, strengthening our ability to deliver more to the real estate professionals who rely on us.”

Prior to MoxiWorks, Kher served as Vice President of Human Resources at Onit India, helping scale its India operations.

“I’ve chosen to join MoxiWorks because of their forward-thinking investment in a Global Capability Center in India,” Kher said. “Pune has an extraordinary pool of talent, and I’m excited to bring the right people together to help power products like RISE and support the real estate companies and affiliated agents who use MoxiWorks every day.”

The Pune office is fully owned and operated by MoxiWorks, with its own leadership team, and is not an outsourcing arrangement. MoxiWorks remains headquartered in North America. Pune expands the company’s existing technical capacity, adding talent and expertise to support continued innovation across its AI platform, including its flagship product RISE.

About MoxiWorks 

MoxiWorks is the leading real estate AI marketing platform, with offices across North America, Canada, Australia, The United Kingdom, and India. The platform integrates presentations, email, CRM, advertising, and marketing into one connected system powered by native AI. Trusted by more than 3,000 brokerages and 400,000 agents, MoxiWorks helps real estate professionals find, win, and close more deals. Learn more at moxiworks.com.

Media Contact:
Kelly Mendonca
Marketing Communications Manager
kelly.mendonca@moxiworks.com

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