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Guns.com Outpaces Competition in 2024, Surging Momentum Carries into 2025

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Online Retailer Continues to Revolutionize the Online Shopping Experience for Gun Owners, Manufacturers, and Local Dealers Nationwide

BURNSVILLE, Minn., Jan. 2, 2025 /PRNewswire-PRWeb/ — The future of online firearm sales is here, and Guns.com is leading the way. The fastest-growing online retailer in the firearms industry celebrates a record year in revenue with a 10% increase in customers, one of the highest growth rates in the firearm industry. More than a million new consumers shopped for the first time on Guns.com this year, on top of a strong base of loyal gun buyers. This achievement marks the biggest year for customers and firearm transactions on Guns.com since launching their retail operations in 2018. The leading online retailer has hit double-digit growth rates in sales every year since launch.

“The customer experience on Guns.com has become a benchmark in the industry. In addition to our cutting-edge technology, our success is largely due to the strategic partnerships with many of the industry’s best manufacturers and our growing network of 2,000 local FFL dealers nationwide.”

Guns.com’s leading technology provides the best online shopping experience the Second Amendment community has come to expect. With over half a billion dollars in sales since inception, local gun stores and manufacturers value a turn-key national marketplace to grow their businesses. More and more gun owners continue to prefer the innovative and modern way of buying and selling guns offered by Guns.com.

“In just six years, we have become one of the nation’s leading platforms for buying and selling firearms, suppressors, ammo, optics, and more,” says Greg Minkler, Co-CEO and CMO of Guns.com. “The customer experience on Guns.com has become a benchmark in the industry, and we are proud to be the best online shopping experience in the firearm industry. In addition to our cutting-edge technology, our success is largely due to the strategic partnerships with many of the industry’s best manufacturers and our growing network of 2,000 local FFL dealers nationwide.”

Gun owners value the ease and usability of Guns.com, finding the precise gun they want thanks to the hundreds of thousands of listings from their national network of local gun stores and manufacturers. Exceptional customer service helps gun owners through each transaction, from understanding regulations to handling paperwork and ensuring a smooth transfer experience at the customer’s FFL of choice.

Strategic Industry Partnerships

Groundbreaking partnerships with large and small manufacturers across the industry doubled in the past year as more top brands are seeing the benefits of the unique business model of Guns.com. With the ability to drive sales directly to brick-and-mortar FFL dealers, Guns.com helps manufacturers grow in-store sales through an e-commerce platform like no other company can. Challenges in reaching customers are a thing of the past for manufacturers as they partner with Guns.com to implement innovative and strategic marketing solutions with access to real-time data and monthly reports.

“Working with Guns.com has been a positive experience,” says Kamil Mroczka, director of sales at Colt’s Manufacturing Company, LLC. “Together, we combine innovative marketing with targeted sales strategies, driving growth and achieving lasting success through creativity and collaboration.”

Manufacturers can connect directly to consumers with industry-leading innovations, like in-cart instant rebates and the “Buy Now” button, linking customers directly from a manufacturer’s website to an accurate and in-stock product listing on Guns.com. Renowned manufacturers such as FN America, Colt, Glock, KelTec, Smith & Wesson, Taurus, Rossi, Heritage Manufacturing, Rock River, Ruger, Walther, B&T USA, Kimber, CZ USA, Savage Arms, and many more are capitalizing on custom-branded pages on Guns.com to enhance their presence and connect with a broader audience.

Additionally, Guns.com launched a partnership in 2024 with Silencer Central, the suppressor industry leader, to offer a growing list of suppressors to millions of customers. Featuring the award-winning BANISH® line, customers can now conveniently shop for suppressors in addition to firearms, ammo, and gear. When a customer buys a suppressor on Guns.com, the purchase is fulfilled through Silencer Central, including all required paperwork and ATF forms. Once approved, the suppressor ships directly to the buyer’s door, avoiding expensive transfer fees.

Powering Local Businesses

An expansive and fresh inventory of more than 30,000 firearms is made possible by a growing network of over 2,000 local brick-and-mortar FFL dealers and pawn brokers. Guns.com quickly connects these licensed and vetted businesses with millions of customers nationwide through a simple and powerful marketplace. Dealers are drawn to Guns.com’s low-cost, user-friendly platform, which makes inventory management, order processing, and customer service simple.

“For years, we’ve tried other listing sites, but none were as effective and easy to use as Guns.com,” says Tim Hensley at Towers Armory in Oregon, Ohio. “We partnered up with Guns.com in early 2022, and since then, we have gone from average in-house sales to an online powerhouse.”

By joining the Guns.com network, local brick-and-mortar dealers expand their consumer reach and increase their sales with a higher margin. Local dealers are at ease knowing they are not competing against big box stores, private FFLs, or non-storefront FFLs on Guns.com. Business owners and managers can also keep their firearms for sale in-store, eliminating the complexity and hassle of quarantining inventory.

Revolutionizing the Used Gun Market

Guns.com is the only online firearm retailer to offer Certified Used guns, giving customers confidence and trust when buying a used gun. All used firearms purchased by Guns.com undergo a rigorous 10-point inspection process before receiving the “Certified” badge and are listed for sale. Customers also benefit from free shipping on all Certified Used guns, and a “no questions asked” return policy.

Local firearm dealers nationwide are seeing record sales of used firearms in 2024 through Guns.com. Used and certified used firearm sales are up 12% year over year, with used firearms accounting for nearly 26% of dealer sales.

Additionally, gun owners are choosing Guns.com to sell their older or unwanted firearms to get cash or to upgrade their collection. Their innovative online system guides the gun owner through simple steps to share basic details, features, and images of their firearm. The secure and streamlined process takes gun owners two minutes to submit their firearms for appraisal on average. Once submitted, the Guns.com expert appraisal team will review the request and provide a cash offer within one business day.

“This past year saw an increase of 13% more offers made and paid to gun owners. Since launching our Gift Card payout option in July, we’ve issued hundreds of thousands of dollars in gift cards, with each customer receiving a bonus gift card up to $50. These cards can immediately be used to upgrade the gun they sold – allowing consumers to essentially trade in their old gun and upgrade to any of the tens of thousands of firearms for sale on Guns.com” states Senior Buyer for Guns.com, Mark Sims. “Our appraisal team has over 100 years of combined experience, providing hundreds of competitive offers daily.”

Guns.com invites you to experience the best, most innovative shopping experience in the firearms industry at https://www.guns.com/. If you are interested in partnering with Guns.com to elevate your business in 2025, please email marketing@guns.com.

About Guns.com

Guns.com is the ultimate destination for gun owners, revolutionizing the online firearms retail experience since 2011. With an unwavering commitment to innovation, efficiency, and exceptional customer satisfaction, they empower and equip people to exercise their Second Amendment rights. With a growing network of over 2,000 local brick-and-mortar dealers, explore an extensive collection of over 30,000 new and Certified Used firearms. Stock up on a range of suppressors, ammo, gear, and more. Stay informed with industry news, in-depth product reviews, and exclusive content from top manufacturers. Experience why Guns.com stands unrivaled as the premier online marketplace for firearms and suppressors.

Media Contact

Dave Conlan, Guns.com, 1 8044860673, dave.conlan@guns.com, https://www.guns.com/

Twitter, LinkedIn

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SOURCE Guns.com; Guns.com

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Lexar Launches the Professional SILVER GO microSDXC™ UHS-I Card

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V30 rating provides seamless 4K 60fps recording

SAN JOSE, Calif., Oct. 22, 2026 /PRNewswire-PRWeb/ — Lexar, a global leader in memory and storage, today announced the new Lexar® Professional SILVER GO microSDXC™ UHS-I Card, a versatile storage solution designed for videographers, gamers and creators who need reliable, high-performance storage across their favorite portable devices with microSD slots. Combining fast data transfers, support for high-quality video capture and durable construction, the new card helps users spend less time managing storage and more time creating and capturing their next adventure.

“Gamers and creators are pushing their hardware harder than ever, from massive game libraries to hours of 4K footage. We designed the Lexar SILVER GO so their storage is never the thing holding them back.”

“Gamers and creators are pushing their hardware harder than ever, from massive game libraries to hours of 4K footage. We designed the Lexar SILVER GO so their storage is never the thing holding them back,” said Lizette Lynch, Director of Brand Marketing at Lexar North America. “With a combination of fast transfers, reliable performance and rugged durability, the SILVER GO gives users the speed and storage they need to capture, create and play with confidence.”

The Lexar SILVER GO microSD Card offers top-notch performance of max read speeds of 250MB/s and max write speeds of 180MB/s1. Users can reach max transfer speeds when pairing the cards with the Lexar microSD/SD Reader. With a V30 Video Speed Class rating, the Lexar SILVER GO microSD Card delivers smooth, uninterrupted 4K 60fps Ultra HD recording and keeps pace with rapid-fire burst shooting. The Lexar SILVER GO microSD Card is optimized for action cameras, drones and handheld consoles including DJI, Insta360, GoPro, Nintendo Switch, and Steam Deck2, to name a few.

Available in capacities 64GB-512GB, the SILVER GO microSDXC is built for durability, with features such as IPX7 waterproof, wearproof, drop-proof, temperature-proof, X-ray-proof, shockproof, magnetic-proof, and vibration resistance. The free Lexar Recovery Tool gives users peace of mind, helping users attempt to recover accidentally deleted files. Separately, Lexar products are backed by a limited lifetime warranty, subject to applicable terms and conditions.

The Lexar SILVER GO microSDXC is available through Amazon, with the 512GB available at an MSRP of $144.99, 256GB available at an MSRP of $84.99, 128GB available at an MSRP of $54.99, and 64GB available at an MSRP of $34.99. For more information, visit americas.lexar.com.

Lexar Professional SILVER GO microSDXC™ UHS-I Card Availability:

LINK: https://americas.lexar.com/product/lexar-professional-silver-go-microsdxc-uhs-i-card/

1 Speeds based on internal testing. Actual performance may vary.

2 All product and company names, and brands mentioned are trademarks or registered trademarks of their respective owners. Their use is for identification purposes only and does not imply endorsement, sponsorship or affiliation with Lexar.

About Lexar

Founded in California in 1996, Lexar has dedicated 30 years advancing reliable, high-performance memory solutions and now operates more than 100,000 sales channels across six continents, serving over 100 million users in more than 70 countries. Its award-winning portfolio, from memory cards and SSDs to DRAM and mobile storage, continues to empower creators, professionals, and everyday users worldwide. For more information, please visit americas.lexar.com.

Media Contact

Media Team, Lexar, 1 6263720725, lexar@boltpr.com, https://americas.lexar.com/

View original content to download multimedia:https://www.prweb.com/releases/lexar-launches-the-professional-silver-go-microsdxc-uhs-i-card-302916816.html

SOURCE Lexar

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Technology

Lexar Launches the Professional SILVER GO microSDXC™ UHS-I Card

Published

on

By

V30 rating provides seamless 4K 60fps recording

SAN JOSE, Calif., Oct. 22, 2026 /PRNewswire-PRWeb/ — Lexar, a global leader in memory and storage, today announced the new Lexar® Professional SILVER GO microSDXC™ UHS-I Card, a versatile storage solution designed for videographers, gamers and creators who need reliable, high-performance storage across their favorite portable devices with microSD slots. Combining fast data transfers, support for high-quality video capture and durable construction, the new card helps users spend less time managing storage and more time creating and capturing their next adventure.

“Gamers and creators are pushing their hardware harder than ever, from massive game libraries to hours of 4K footage. We designed the Lexar SILVER GO so their storage is never the thing holding them back.”

“Gamers and creators are pushing their hardware harder than ever, from massive game libraries to hours of 4K footage. We designed the Lexar SILVER GO so their storage is never the thing holding them back,” said Lizette Lynch, Director of Brand Marketing at Lexar North America. “With a combination of fast transfers, reliable performance and rugged durability, the SILVER GO gives users the speed and storage they need to capture, create and play with confidence.”

The Lexar SILVER GO microSD Card offers top-notch performance of max read speeds of 250MB/s and max write speeds of 180MB/s1. Users can reach max transfer speeds when pairing the cards with the Lexar microSD/SD Reader. With a V30 Video Speed Class rating, the Lexar SILVER GO microSD Card delivers smooth, uninterrupted 4K 60fps Ultra HD recording and keeps pace with rapid-fire burst shooting. The Lexar SILVER GO microSD Card is optimized for action cameras, drones and handheld consoles including DJI, Insta360, GoPro, Nintendo Switch, and Steam Deck2, to name a few.

Available in capacities 64GB-512GB, the SILVER GO microSDXC is built for durability, with features such as IPX7 waterproof, wearproof, drop-proof, temperature-proof, X-ray-proof, shockproof, magnetic-proof, and vibration resistance. The free Lexar Recovery Tool gives users peace of mind, helping users attempt to recover accidentally deleted files. Separately, Lexar products are backed by a limited lifetime warranty, subject to applicable terms and conditions.

The Lexar SILVER GO microSDXC is available through Amazon, with the 512GB available at an MSRP of $144.99, 256GB available at an MSRP of $84.99, 128GB available at an MSRP of $54.99, and 64GB available at an MSRP of $34.99. For more information, visit americas.lexar.com.

Lexar Professional SILVER GO microSDXC™ UHS-I Card Availability:

LINK: https://americas.lexar.com/product/lexar-professional-silver-go-microsdxc-uhs-i-card/

1 Speeds based on internal testing. Actual performance may vary.

2 All product and company names, and brands mentioned are trademarks or registered trademarks of their respective owners. Their use is for identification purposes only and does not imply endorsement, sponsorship or affiliation with Lexar.

About Lexar

Founded in California in 1996, Lexar has dedicated 30 years advancing reliable, high-performance memory solutions and now operates more than 100,000 sales channels across six continents, serving over 100 million users in more than 70 countries. Its award-winning portfolio, from memory cards and SSDs to DRAM and mobile storage, continues to empower creators, professionals, and everyday users worldwide. For more information, please visit americas.lexar.com.

Media Contact

Media Team, Lexar, 1 6263720725, lexar@boltpr.com, https://americas.lexar.com/

View original content to download multimedia:https://www.prweb.com/releases/lexar-launches-the-professional-silver-go-microsdxc-uhs-i-card-302916816.html

SOURCE Lexar

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Racquel Oden to Receive The ELC’s 2026 Achievement Award for Leadership in Financial Services and Expanding Opportunity

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HSBC executive recognized for a career building businesses, developing talent, and widening access to wealth and financial prosperity

WASHINGTON, Oct. 22, 2026 /PRNewswire/ — The Executive Leadership Council (ELC) will honor Racquel Oden, HSBC’s U.S. Head of International Wealth and Premier Banking and Private Banking, with the 2026 ELC Achievement Award at The ELC Recognition Gala on October 30, 2026, at the Gaylord National Resort & Convention Center in National Harbor, Maryland.

With more than 25 years of financial services experience, Oden has built a career at the intersection of business growth, client leadership, and talent development. At HSBC, she leads businesses serving affluent and globally connected clients in the United States, bringing a client-first approach to one of the world’s largest financial services organizations.

“Racquel brings a rare combination of commercial discipline and genuine investment in people,” said Michael C. Hyter, President and CEO of The Executive Leadership Council. “She understands that leadership is measured in business results, certainly, but also in the people you prepare for greater responsibility and the doors you make easier for others to open. Her career reflects the kind of enterprise leadership The ELC has championed for 40 years.”

Oden’s career spans some of the world’s most prominent financial institutions. Prior to HSBC, she served as a Managing Director at JPMorgan Chase, where she led Network Expansion and held leadership roles across national sales, Consumer Banking and Wealth Management. She previously spent eight years at Merrill Lynch in several Managing Director roles and more than a decade at UBS in senior leadership positions. She began her Wall Street career in equity trading at Morgan Stanley.

Throughout that journey, Oden has described her leadership philosophy as one rooted in service and in helping people become the strongest versions of themselves. That philosophy also informs her work to expand access to wealth, opportunity, and financial fluency.

Her leadership extends across corporate and civic institutions. Oden serves on the corporate board of National Life Group and chairs the Board of Directors of the Thurgood Marshall College Fund. She also serves on the boards of the Apollo Theater and the New York City Police Foundation.

Her honors include the National Urban League’s 2026 Women of Power award and recognition among Barron’s Most Influential Women in Finance, American Banker’s Most Powerful Women in Finance and Forbes’ 50 Over 50.

Oden holds a Bachelor of Arts from James Madison University and an MBA from Hampton University.

The ELC Achievement Award recognizes corporate executives whose careers reflect exceptional professional accomplishment, leadership and impact. Oden joins a distinguished group of past ELC honorees whose influence has reached across companies, industries and communities.

The ELC Marks 40 Years of Developing Leaders
Oden will receive the Achievement Award during a milestone year for The Executive Leadership Council. Founded in 1986, The ELC is celebrating its 40th anniversary in 2026, marking four decades of developing leaders who perform at the highest levels of business and strengthening the leadership pipeline that sustains that excellence.

The 2026 ELC Recognition Gala will take place Friday, October 30, at the Gaylord National Resort & Convention Center in National Harbor, Maryland. Hosted by Emmy Award-winning television journalist and Entertainment Tonight co-host Kevin Frazier, the black-tie celebration will feature a special musical performance by 10-time GRAMMY Award winner Chaka Khan.

The Gala is the signature fundraising event of The ELC’s 2026 Gala Week, October 28–31, which will bring together more than 3,000 members, students, senior executives and business leaders as The ELC celebrates its 40th anniversary.

Gala Week is designed to span the leadership journey. The Honors Symposium connects ELC Scholars with senior executives and hiring managers as they prepare to enter the workplace. The Mid-Level Managers’ Symposium develops high-performing professionals preparing for greater leadership responsibility. Corporate Board Navigator helps ELC members prepare for corporate board service.

ABOUT THE ELC

The Executive Leadership Council is an independent nonprofit founded in 1986 that opens channels of opportunity for the development of global executives to positively impact business and our communities. Learn more at elcinfo.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/racquel-oden-to-receive-the-elcs-2026-achievement-award-for-leadership-in-financial-services-and-expanding-opportunity-302917161.html

SOURCE The Executive Leadership Council

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