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Computer Accessories Market to Grow by USD 4.29 Billion (2025-2029), Driven by E-Sports Popularity and AI’s Impact on Trends – Technavio

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NEW YORK, Jan. 3, 2025 /PRNewswire/ — Report on how AI is redefining market landscape – The global computer accessories market size is estimated to grow by USD 4.29 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  5.3%  during the forecast period. growing popularity of e-sports is driving market growth, with a trend towards advances in technology. However, shift of casual gamers toward mobile phones and tablets  poses a challenge. Key market players include A4TECH, ASUSTeK Computer Inc., AZIO Corp., Corsair Gaming Inc., COUGAR, Dell Technologies Inc., GN Store Nord AS, HP Inc., Lexmark International Inc., Logitech International SA, Mad Catz Global Ltd., Microsoft Corp, Mionix, Razer Inc., Seagate Technology LLC, Seiko Epson Corp., Sony Group Corp., Toshiba Corp., and Western Digital Corp..

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Computer Accessories Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 5.3%

Market growth 2025-2029

USD 4292.6 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

5.1

Regional analysis

North America, APAC, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 36%

Key countries

US, China, Japan, Canada, India, South Korea, UK, Germany, France, and Brazil

Key companies profiled

A4TECH, ASUSTeK Computer Inc., AZIO Corp., Corsair Gaming Inc., COUGAR, Dell Technologies Inc., GN Store Nord AS, HP Inc., Lexmark International Inc., Logitech International SA, Mad Catz Global Ltd., Microsoft Corp, Mionix, Razer Inc., Seagate Technology LLC, Seiko Epson Corp., Sony Group Corp., Toshiba Corp., and Western Digital Corp.

Market Driver

The PC Accessories market is thriving, catering to the needs of personal computer users and computer households. With the rise of mobile devices, wireless mice and keyboards with long battery life and internet connectivity have gained popularity. Broadband networks and 5G technology enable seamless wireless access for PC users. Game console makers and VR game creators are driving demand for microdisplays and VR headsets. Laptop accessories like stands, cases, and chargers are essential for remote work and learning. E-sports and process automation in corporate offices fuel the demand for basic peripherals. Ergonomic gadgets, privacy screens, and webcam covers prioritize user comfort and security. Smart home devices, docking stations, and USB hubs offer convenience and connectivity. Consumer preferences shape the market, with Wi-Fi and Bluetooth remaining the most sought-after wireless technologies. USB C ports and adapters ensure compatibility with various devices. Overall, the PC Accessories market continues to evolve, meeting the diverse needs of PC users and industries. 

The PC accessories market is set to experience significant growth due to several technological innovations. One such advancement is the introduction of hybrid devices, such as the Shogun Bros. Chameleon X-1 mouse-cum-gaming controller. This device combines the functions of a mouse and a gaming controller into a single unit, catering specifically to the needs of gamers. Another exciting development is the TransluSense keyboard, which utilizes cameras and infrared lights to project images of the keys onto an object, enabling users to see and input data even in low-light conditions. Despite some bugs that the manufacturer is working on, the demand for this product is expected to increase. These innovations reflect the industry’s commitment to enhancing user experience and productivity. 

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Market Challenges

The PC Accessories market faces various challenges in catering to the needs of PC users and computer households. With the increasing use of personal computers and mobile devices, the demand for wireless mice, chargers, and keyboards with extended battery life and internet connectivity is on the rise. The adoption of broadband networks and 5G technology by game console makers and VR game creators is driving the market for microdisplays and VR headsets. Laptop accessories, such as stands, cases, and replacement keyboards, are popular among remote workers and students using online learning platforms. The shift towards remote work and learning has led to an increase in demand for Wi-Fi and Bluetooth-enabled peripherals, including webcams, speakers, and pointing devices. Industrialization, healthcare, and e-sports industries also contribute to the market growth, requiring process automation and ergonomic gadgets like privacy screens, webcam covers, and USB C ports. E-commerce platforms and smart home devices further expand the market, offering a wide range of basic peripherals and accessories. Consumer preferences for wireless access, ergonomic design, and affordable prices continue to shape the PC Accessories market. Companies must adapt to these trends and offer innovative solutions to meet the evolving needs of their customers.In today’s digital age, smartphones have emerged as the primary device for accessing the internet, surpassing the need for desktop computers. Annual releases of advanced and powerful mobile devices, such as tablets and smartphones, have made gaming applications more accessible than ever before. Cloud computing is a significant factor contributing to this trend, allowing users to access their favorite applications from anywhere, at any time, without the need for a desktop computer. Smartphones offer the convenience of portability and Wi-Fi accessibility, enabling users to connect to the internet in various Wi-Fi zones. This flexibility sets smartphones apart from computers, which can only access the internet when connected to a specific location via an internet cable or fixed broadband connection.

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Segment Overview 

This computer accessories market report extensively covers market segmentation by  

Product 1.1 External HDDs1.2 Gaming accessories1.3 Portable speakers1.4 Pointing devices1.5 OthersEnd-user 2.1 Business sector2.2 Consumer sectorGeography 3.1 North America3.2 APAC3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 External HDDs-  The external hard drive (HDD) segment is expected to generate the largest revenue in the global computer accessories market in 2023. External HDDs are essential equipment that connect to computers to expand storage capacity. Their significance lies in data backup and transfer between systems. The growth of the external HDD segment can be attributed to the increasing data usage and the need for backup in case of internal HDD crashes. The expansion of e-commerce platforms and the availability of external HDDs online fuel the segment’s growth. Additionally, the rise in data storage requirements for gaming accelerates the demand for external HDDs. Managing storage is crucial for optimal computer performance, especially for large files like games that can impact system responsiveness. External HDDs offer a solution by enabling the storage of large game files and expanding storage capacity. For instance, Toshiba Corp’s Canvio gaming portable hard drive provides up to 4TB of storage and can hold up to 100 games, enhancing the gaming experience by reducing loading times and improving system performance. The growing popularity of metaverse and multiplayer gaming further boosts the demand for external HDDs, making it a significant contributor to the global computer accessories market during the forecast period.

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Research Analysis

The Computer Accessories market caters to the needs of PC users and computer households, providing essential and advanced peripherals for Personal Computers and Mobile devices. Wireless mice, keyboards, and headsets offer users the freedom of wireless connectivity, with long battery life ensuring uninterrupted use. Internet connectivity, whether through Wi-Fi or Bluetooth, is crucial for remote work and learning, making high-speed routers and modems essential accessories. Laptop accessories, such as screen protectors, replacement keyboards, and batteries, are popular among users. E-sports enthusiasts seek ergonomic gadgets and privacy screens, while corporate offices invest in automation tools for process efficiency. Consumer preferences drive the demand for basic peripherals and advanced Wi-Fi and Bluetooth devices, ensuring the Computer Accessories market remains dynamic and innovative.

Market Research Overview

The Computer Accessories market caters to the needs of PC users and computer households, providing essential and advanced peripherals for Personal Computers and Mobile devices. Wireless mice and keyboards offer convenience with long battery life and wireless connectivity through Wi-Fi and Bluetooth. Broadband networks and 5G technology enable faster internet access for online learning, remote work, and gaming experiences. Game console makers and VR game creators utilize microdisplays and advanced pointing devices for gaming experiences. Laptop accessories such as stands, holders, protective cases, and replacement keyboards cater to the needs of remote employment and learning. Basic peripherals like chargers, mouse pads, and speakers are essential for enhancing productivity and comfort. Industrialization, healthcare, and consumer preferences drive the demand for ergonomic gadgets, privacy screens, webcam covers, and USB C ports. Smart home devices, docking stations, USB hubs, and adapters provide seamless connectivity and automation for corporate offices and personal use.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ProductExternal HDDsGaming AccessoriesPortable SpeakersPointing DevicesOthersEnd-userBusiness SectorConsumer SectorGeographyNorth AmericaAPACEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Genedata Expands AI Discovery Workflows with NVIDIA BioNeMo Open Models, Including the New RFD4-Proteina Release

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Bringing next-generation binder design models into production discovery

BASEL, Switzerland, Oct. 22, 2026 /PRNewswire/ — Genedata, a Danaher company, and the leading provider of enterprise software solutions for biopharmaceutical R&D, today announced the addition of the new RFD4-Proteina binder design model into Genedata’s AI-enabled discovery workflows, following the model’s introduction at NVIDIA GTC Berlin. As an early ecosystem partner, Genedata is among the first companies to make RFD4-Proteina available within its production discovery workflows. By connecting AI-generated molecular designs, scientific data, and laboratory results, Genedata helps researchers transform AI predictions into continuous learning cycles that accelerate biologics discovery.

The workflow begins with scientists defining target characteristics and required properties using Genedata’s AI co-scientist. NVIDIA’s open protein design models then generate and evaluate candidate binders within Genedata. As candidates move into laboratory testing, results are captured and linked back to the original designs, helping scientists refine and rank the next round.

“Advances in AI are creating unprecedented opportunities for protein and antibody discovery, but unlocking their full value requires more than access to powerful models alone,” said Othmar Pfannes, Ph.D., President of Genedata. “Researchers need a way to connect molecular design, experimental execution, and scientific data into a continuous learning process. Genedata serves as the digital backbone that brings these elements together, helping scientists evaluate more candidates before testing, preserve the scientific context behind each outcome, and build knowledge from one discovery cycle to the next.”

While advances in generative AI are rapidly expanding what scientists can design, many organizations still struggle to operationalize these models within production scientific research workflows. Genedata provides the orchestration, governance, and scientific data foundation needed to deploy NVIDIA BioNeMo open models, including RFD4-Proteina, directly within the discovery workflows scientists use every day. Researchers can apply AI-generated designs within established processes while maintaining lineage, traceability, and scientific context across the discovery lifecycle.

Within Danaher’s autonomous laboratory initiative, these capabilities connect AI, automation, and scientific data in a closed-loop discovery framework where each experimental outcome informs the next design cycle, creating a continuous learn-and-improve process that advances science while keeping scientists in control.

About Genedata
Genedata, a Danaher company and the leading provider of enterprise software solutions for biopharma R&D, transforms biopharma data into intelligence. Our innovative solutions combine deep science, technology, and AI domain knowledge. Leading biopharma organizations and cutting-edge biotechs partner with Genedata to digitalize and automate complex data workflows. Our advanced analytics and embedded AI enable data-driven decisions. From early discovery through development to the clinic, Genedata solutions drive innovation and maximize ROI being trusted by customers worldwide for more than 25 years.

www.genedata.com
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About Danaher
Danaher is a leading global life sciences and diagnostics innovator, committed to accelerating the power of science and technology to improve human health. Through our connected ecosystem of industry-leading businesses, we work side by side with customers to solve their most complex scientific and clinical challenges—helping move innovations from discovery to delivery faster for patients who depend on them. Powered by the Danaher Business System, our advanced science and technology and proven ability to innovate help enable faster, more accurate diagnoses and reduce the time, cost, and risk required to discover, develop, and deliver life-changing therapies. Through continuous improvement and operational excellence, our approximately 60,000 associates worldwide are focused on delivering lasting impact and improving quality of life around the world, while building a healthier, more sustainable tomorrow. Explore more at www.danaher.com.

Disclaimer

The statements in this press release that relate to future plans, events or performance are forward-looking statements that involve risks and uncertainties, including risks associated with uncertainties related to contract cancellations, developing risks, competitive factors, uncertainties pertaining to customer orders, demand for products and services, development of markets for the Company’s products and services. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The Company undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

All product and service names mentioned are the trademarks of their respective companies.

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SOURCE Genedata

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Bybit AI Empowers Users with Their Personal Financial Edge, Adding Personalization and Memory

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DUBAI, UAE, Oct. 22, 2026 /PRNewswire/ — Bybit, the New Financial Platform trusted by more than 80 million users worldwide, has announced new personalization and memory features for Bybit AI, its in-app intelligent conversational layer. Bybit AI now builds a profile from each user’s assets, positions, behavior and risk profile, connecting wealth, markets and trading across the Bybit ecosystem.

Launched in September, Bybit AI organically unifies Bybit’s core services within a single chat interface. The newly added features extend its capacity from responding to individual requests to maintaining a continuous understanding of the user, giving each user their personal financial edge.

Putting the user at the center, Bybit AI is evolving on three pillars:

Personalized: With permissions granted and limits set, Bybit AI analyzes actual account information, including financial behavior and risk profile alongside assets and positions, to generate outputs tailored to the individual.Connected: Bybit AI links Markets, Trading, Earn, Card and other Bybit products, drawing on the full picture of a user’s holdings and activity rather than a single product.Remembered: Users can proactively share their preferences with Bybit AI, which retains this context through long-term memory so that each conversation builds on the previous one.

The release also introduces Featured, a set of customized entry points for specific use cases. Each entry point offers predefined prompts, such as generating a wealth management plan based on a user’s assets and risk tolerance, and returns structured analysis with key data, clear insights and suggested next steps.

Bybit AI supports main account operations while giving users the option to deploy it within a dedicated Bybit AI sub-account. The AI-powered assistant is built on a security-first architecture. Outputs are provided for informational purposes only and do not constitute investment advice. Instructions are executed in chats only after customer authorizations.

Bybit expects to introduce further updates to Bybit AI as it continues to build toward AI-native financial services, with conversational intelligence positioned as core infrastructure.

To explore Bybit AI and learn more about how it works, users may visit: Bybit AI  – Learn how to use Bybit through conversation.

#Bybit  / #NewFinancialPlatform 

About Bybit

Bybit is The New Financial Platform.

We believe every person should have access to every financial opportunity on earth. That’s why we’re building the first intelligent platform that connects anyone, anywhere to the world’s finance.

Trusted by more than 80 million users worldwide, Bybit brings together investing, trading, payments, and wealth-building in a single secure and intelligent ecosystem. Through the combination of AI-powered technology, deep global liquidity, robust security, and transparent operations, Bybit makes global finance more accessible, efficient, and empowering for everyone.

Built for everyone. Powered by intelligence. Open to the world.

Learn more at Bybit.com.

For more details about Bybit, please visit Bybit Press

For media inquiries, please contact: media@bybit.com

For updates, please follow: Bybit’s Communities and Social Media

Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube

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Poq is now a Shopify Certified Technology Partner

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LONDON, Oct. 22, 2026 /PRNewswire/ —  poq, the native mobile app platform for retail brands, today announced it has been recognised as a Shopify Certified Technology Partner. Shopify’s certification is reserved for app partners that meet Shopify’s standards for quality, security, performance and support. poq is now listed in the Shopify Technology Partner Directory and the Certified Technology Partner App Store Collection, making it easier for enterprise Shopify merchants to find and adopt a proven native app platform.

poq already powers native iOS and Android apps for joint customers including Ardene, Steve Madden UK, e.l.f. Beauty (globally), Horze (pan-European), Mamas & Papas (UK) and ECO. Modern Essentials (ANZ and UK). Across the poq platform, shoppers convert at 1.8 times the rate of mobile web, based on the median across 21 brands from January 2025 to January 2026.

“Certification from Shopify is independent validation that poq meets the high standard Shopify sets for its technology partners,” said Jay Johnston, CEO of poq. “Our customers use their apps to build loyalty and drive repeat purchases from their most valuable shoppers. This recognition means more Shopify merchants can launch a high-performing native app with confidence, on a platform already proven at scale across four continents.”

Results for Shopify Brands

European equestrian retailer Horze moved to Shopify and chose to stay with poq for its native app. “After choosing to continue working together, I can confidently say that this was absolutely the right decision. The level of motivation, ownership, and commitment the poq team demonstrated throughout the project was truly impressive,” said Dominik Schlag, CFO of Horze.

In the UK, Mamas & Papas uses its poq app to make shopping easier for busy parents. “Our poq app makes shopping with us quick and easy wherever they are, and drives loyalty and repeat purchases,” said Jo Molineux, Digital Director at Mamas & Papas.

About poq

poq is a leading Software-as-a-Service (SaaS) platform that empowers retailers and brands to create and maintain engaging, high-performance native mobile apps. With a focus on driving customer engagement and revenue, poq’s platform enables seamless integration, powerful personalisation, and an enhanced shopping experience for businesses worldwide. Learn more at poqcommerce.com.

Media contact
Emma Williams, Marketing Lead
emma.williams@poqcommerce.com  

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SOURCE Poq

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