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Computer Accessories Market to Grow by USD 4.29 Billion (2025-2029), Driven by E-Sports Popularity and AI’s Impact on Trends – Technavio

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NEW YORK, Jan. 3, 2025 /PRNewswire/ — Report on how AI is redefining market landscape – The global computer accessories market size is estimated to grow by USD 4.29 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  5.3%  during the forecast period. growing popularity of e-sports is driving market growth, with a trend towards advances in technology. However, shift of casual gamers toward mobile phones and tablets  poses a challenge. Key market players include A4TECH, ASUSTeK Computer Inc., AZIO Corp., Corsair Gaming Inc., COUGAR, Dell Technologies Inc., GN Store Nord AS, HP Inc., Lexmark International Inc., Logitech International SA, Mad Catz Global Ltd., Microsoft Corp, Mionix, Razer Inc., Seagate Technology LLC, Seiko Epson Corp., Sony Group Corp., Toshiba Corp., and Western Digital Corp..

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Computer Accessories Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 5.3%

Market growth 2025-2029

USD 4292.6 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

5.1

Regional analysis

North America, APAC, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 36%

Key countries

US, China, Japan, Canada, India, South Korea, UK, Germany, France, and Brazil

Key companies profiled

A4TECH, ASUSTeK Computer Inc., AZIO Corp., Corsair Gaming Inc., COUGAR, Dell Technologies Inc., GN Store Nord AS, HP Inc., Lexmark International Inc., Logitech International SA, Mad Catz Global Ltd., Microsoft Corp, Mionix, Razer Inc., Seagate Technology LLC, Seiko Epson Corp., Sony Group Corp., Toshiba Corp., and Western Digital Corp.

Market Driver

The PC Accessories market is thriving, catering to the needs of personal computer users and computer households. With the rise of mobile devices, wireless mice and keyboards with long battery life and internet connectivity have gained popularity. Broadband networks and 5G technology enable seamless wireless access for PC users. Game console makers and VR game creators are driving demand for microdisplays and VR headsets. Laptop accessories like stands, cases, and chargers are essential for remote work and learning. E-sports and process automation in corporate offices fuel the demand for basic peripherals. Ergonomic gadgets, privacy screens, and webcam covers prioritize user comfort and security. Smart home devices, docking stations, and USB hubs offer convenience and connectivity. Consumer preferences shape the market, with Wi-Fi and Bluetooth remaining the most sought-after wireless technologies. USB C ports and adapters ensure compatibility with various devices. Overall, the PC Accessories market continues to evolve, meeting the diverse needs of PC users and industries. 

The PC accessories market is set to experience significant growth due to several technological innovations. One such advancement is the introduction of hybrid devices, such as the Shogun Bros. Chameleon X-1 mouse-cum-gaming controller. This device combines the functions of a mouse and a gaming controller into a single unit, catering specifically to the needs of gamers. Another exciting development is the TransluSense keyboard, which utilizes cameras and infrared lights to project images of the keys onto an object, enabling users to see and input data even in low-light conditions. Despite some bugs that the manufacturer is working on, the demand for this product is expected to increase. These innovations reflect the industry’s commitment to enhancing user experience and productivity. 

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Market Challenges

The PC Accessories market faces various challenges in catering to the needs of PC users and computer households. With the increasing use of personal computers and mobile devices, the demand for wireless mice, chargers, and keyboards with extended battery life and internet connectivity is on the rise. The adoption of broadband networks and 5G technology by game console makers and VR game creators is driving the market for microdisplays and VR headsets. Laptop accessories, such as stands, cases, and replacement keyboards, are popular among remote workers and students using online learning platforms. The shift towards remote work and learning has led to an increase in demand for Wi-Fi and Bluetooth-enabled peripherals, including webcams, speakers, and pointing devices. Industrialization, healthcare, and e-sports industries also contribute to the market growth, requiring process automation and ergonomic gadgets like privacy screens, webcam covers, and USB C ports. E-commerce platforms and smart home devices further expand the market, offering a wide range of basic peripherals and accessories. Consumer preferences for wireless access, ergonomic design, and affordable prices continue to shape the PC Accessories market. Companies must adapt to these trends and offer innovative solutions to meet the evolving needs of their customers.In today’s digital age, smartphones have emerged as the primary device for accessing the internet, surpassing the need for desktop computers. Annual releases of advanced and powerful mobile devices, such as tablets and smartphones, have made gaming applications more accessible than ever before. Cloud computing is a significant factor contributing to this trend, allowing users to access their favorite applications from anywhere, at any time, without the need for a desktop computer. Smartphones offer the convenience of portability and Wi-Fi accessibility, enabling users to connect to the internet in various Wi-Fi zones. This flexibility sets smartphones apart from computers, which can only access the internet when connected to a specific location via an internet cable or fixed broadband connection.

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Segment Overview 

This computer accessories market report extensively covers market segmentation by  

Product 1.1 External HDDs1.2 Gaming accessories1.3 Portable speakers1.4 Pointing devices1.5 OthersEnd-user 2.1 Business sector2.2 Consumer sectorGeography 3.1 North America3.2 APAC3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 External HDDs-  The external hard drive (HDD) segment is expected to generate the largest revenue in the global computer accessories market in 2023. External HDDs are essential equipment that connect to computers to expand storage capacity. Their significance lies in data backup and transfer between systems. The growth of the external HDD segment can be attributed to the increasing data usage and the need for backup in case of internal HDD crashes. The expansion of e-commerce platforms and the availability of external HDDs online fuel the segment’s growth. Additionally, the rise in data storage requirements for gaming accelerates the demand for external HDDs. Managing storage is crucial for optimal computer performance, especially for large files like games that can impact system responsiveness. External HDDs offer a solution by enabling the storage of large game files and expanding storage capacity. For instance, Toshiba Corp’s Canvio gaming portable hard drive provides up to 4TB of storage and can hold up to 100 games, enhancing the gaming experience by reducing loading times and improving system performance. The growing popularity of metaverse and multiplayer gaming further boosts the demand for external HDDs, making it a significant contributor to the global computer accessories market during the forecast period.

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Research Analysis

The Computer Accessories market caters to the needs of PC users and computer households, providing essential and advanced peripherals for Personal Computers and Mobile devices. Wireless mice, keyboards, and headsets offer users the freedom of wireless connectivity, with long battery life ensuring uninterrupted use. Internet connectivity, whether through Wi-Fi or Bluetooth, is crucial for remote work and learning, making high-speed routers and modems essential accessories. Laptop accessories, such as screen protectors, replacement keyboards, and batteries, are popular among users. E-sports enthusiasts seek ergonomic gadgets and privacy screens, while corporate offices invest in automation tools for process efficiency. Consumer preferences drive the demand for basic peripherals and advanced Wi-Fi and Bluetooth devices, ensuring the Computer Accessories market remains dynamic and innovative.

Market Research Overview

The Computer Accessories market caters to the needs of PC users and computer households, providing essential and advanced peripherals for Personal Computers and Mobile devices. Wireless mice and keyboards offer convenience with long battery life and wireless connectivity through Wi-Fi and Bluetooth. Broadband networks and 5G technology enable faster internet access for online learning, remote work, and gaming experiences. Game console makers and VR game creators utilize microdisplays and advanced pointing devices for gaming experiences. Laptop accessories such as stands, holders, protective cases, and replacement keyboards cater to the needs of remote employment and learning. Basic peripherals like chargers, mouse pads, and speakers are essential for enhancing productivity and comfort. Industrialization, healthcare, and consumer preferences drive the demand for ergonomic gadgets, privacy screens, webcam covers, and USB C ports. Smart home devices, docking stations, USB hubs, and adapters provide seamless connectivity and automation for corporate offices and personal use.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ProductExternal HDDsGaming AccessoriesPortable SpeakersPointing DevicesOthersEnd-userBusiness SectorConsumer SectorGeographyNorth AmericaAPACEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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AI-Powered Connectivity: APAC Charts a Path to a Smarter Digital Future

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Asia-Pacific’s first Broadband Development Summit brings regulators and operators to Bangkok to set the agenda

BANGKOK, July 19, 2026 /PRNewswire/ — Government officials, standards bodies and telecom operators gathered in Bangkok on 14 July for the inaugural Broadband Development Summit APAC 2026, convened by the World Broadband Association (WBBA) to build consensus on AI-era networks.

Participants included the ITU, Thailand’s National Board of the Digital Economy and Society, WBBA, IAB, FNCAP, WAA, NIDA and the IPv6 Council, alongside operators Telkomsel, XLSmart, Surge, Globe, AIS, CMI and HKT and Huawei.

Denny Deng, President of Huawei Asia Pacific Carrier Business, envisions a “faster, smarter, greener” Asia-Pacific.

VOICES FROM THE SUMMIT

“To seize the opportunities of the AI era, we call on the industry to accelerate broadband evolution, advance computing-network synergy, and strengthen the cross-border connectivity. Together, let us build faster, smarter, and greener digital infrastructure for Asia-Pacific.”
— Denny Deng, President of Asia Pacific Carrier Business, Huawei

“High-speed broadband is no longer just about ‘getting online’ — it is the vital infrastructure upon which the entire AI revolution is being built. We view AI not merely as a tool, but as a primary engine for national competitiveness and a catalyst for improving the quality of life for all.”
— Wetang Phuangsup, Ph.D., Secretary-General, the National Board of the Digital Economy and Society, Thailand

“Three initiatives define the road to 2030. We must close the quality divide so the value of broadband reaches everyone. We must build AI-ready networks — 10G access, 800GE cores, intelligence end to end. And we must do it together, through shared standards.”
— Martin Creaner, Director General of WBBA

“Moving towards next-generation networks, network architectures must continue to evolve to deliver broader connectivity, superior quality, enhanced security, and greater intelligence. This evolution is essential for Net5.5G, positioning the network not simply as infrastructure, but as the foundation that enables AI, strengthens resilience and efficiency, and supports digital transformation across industries.”
— Dhruv Dhody, Industry Standardization Expert at Huawei, Chair of the IAB, IETF

“Across Asia-Pacific, fibre is extending beyond homes and offices into rooms, devices, and machines. By working together, we can accelerate fibre innovation and adoption to build truly AI-ready infrastructure.”
— Ilham Nandana, Chair of the Market Intelligence Committee, Fiber Network Council APAC (FNCAP)

“We fixed it before you feel it!  AIS is redefining premium home broadband by combining ultra-fast connectivity with AI-driven network intelligence and smart home ecosystem — delivering proactive, invisible service excellence that transforms connectivity into differentiated customer value and sustainable ARPU growth.”
— Thanit Chaiyaboonthanit, Head of Technology Department, Broadband Business, AIS

“Connecting the Unconnected: Affordable Broadband at Scale. Create equal access to global information and empower Indonesia’s digital society.”
— Shannedy Ong, CTO of Surge Indonesia

“Beyond Connectivity: Telkomsel is transforming into a true value creator. By leveraging our FBB market-leading footprint, we power growth through service excellence, customer loyalty, and a next-generation home ecosystem.”
— Stanislaus Susatyo, Director of Sales, Telkomsel Indonesia

“We stopped treating AI as an add-on feature. Instead, our approach at Globe starts with architecture, embedding intelligence into the very core of how we build, how we sell, and how we operate.
AI continuously monitors network health, customer behavior and service quality. Rather than waiting for failures, the system predicts degradation and initiates corrective actions. By maintaining minute-level awareness of network health, our systems automatically resolve 30% of all Wi-Fi issues without any human intervention.”
— Danny Theseira, Head of Broadband Business Group at Globe Telecom

“Huawei is driving the Optics-AI Synergy to foster their collaborative growth. Through AI-ON, operators could build an AI-centric all-optical target network and establish 1-5-20ms latency circles across the Asia Pacific region. AI-ON also supports efficient computing access and usage while delivering an ultimate network experience through gigabit/ultra-gigabit home broadband, accelerating the widespread adoption of AI services.”
— Kim Jin, Vice President & Chief Marketing Officer Optical Business Product Line, Huawei

“Connectivity is not just about technology. It is a lifeline, a platform for opportunity, and a driver of sustainable development. I believe the intersection of connectivity and artificial intelligence will shape the future of smarter, more resilient networks.”
— Dr. Cosmas Zavazava, Director of the Telecommunication Development Bureau, ITU

“Performance and user experience are the essential path to the next-generation WLAN. Based on standards and AI-driven innovation, let’s jointly explore the path to the future autonomous WLAN with all the stakeholders.”
— Dr. Crane H. Yang, Secretary-General, World WLAN Application Alliance (WAA)

“At the summit, NIDA and WBBA signed an MOU to accelerate next-generation network evolution and establish pioneering smart city benchmarks through the co-development of industry standards, the harmonization of global regulations, and the sharing of vertical industry insights.
NIDA focuses on advancing network architecture standards, while WBBA drives global consensus on broadband evolution. This natural strategic complementarity creates vast opportunities for future collaboration.”
— Joey Deng, Secretary-General of NIDA

“ION-2030 develops the global standard for next generation optical networks in the AI era. It provides exceptional AI application and service experience. The WBBA and ITU will jointly accelerate its development, and this is a unique opportunity for Asia-Pacific stakeholders to actively influence the future of optical broadband networks.”
— Dr. Marcus Brunner, Chief Expert Standardization, WBBA WG1 Chair and Vice-Chair of ETSI ISG F5G

“The transition into the AI era demands a high-quality, deterministic digital foundation. By releasing Net5.5G policy guidelines, Malaysia is accelerating the evolution of next-generation network standards based on IPv6, establishing an innovative infrastructure to unleash AI’s value and drive a prosperous digital economy for 2030.”
— Prof. Sureswaran Ramadass, Chair of APAC at IPv6 Council, Industry Partner of WBBA

“The digital economy is thriving across the Asia-Pacific region, with AI emerging as a core catalyst for intelligent transformation. China Mobile International (CMI) is driving regional growth by integrating China’s advanced AI capabilities with comprehensive communications, computing, and AI services. Moving forward, CMI will collaborate closely with industry partners to foster a shared, AI-driven future for the region.”
— Paul Lin, Managing Director of Commercial and Technology, Asia Pacific, China Mobile International

“Next-generation network infrastructure is the oxygen of the intelligent economy. By integrating cutting-edge 800G connectivity with quantum-safe security, HKT is laying the essential foundations to keep Hong Kong’s enterprises highly competitive, secure, and ready for the computing paradigm shifts of tomorrow.”
— Wilson Cheung, Vice President, Broadband Design & Cyber Security, HKT

“The evolution toward Net5.5G AI WAN is an important step in strengthening XLSMART’s transport network for the future. By progressively adopting AI-assisted operations, SRv6, SDN, service differentiation, and higher-capacity transport infrastructure, we are enhancing network intelligence, operational efficiency, and service resilience while supporting long-term sustainability. This transformation is a continuous journey that aligns with the industry’s vision of AI-native broadband networks. Through collaboration with our technology partners and the broader ecosystem, we will continue to develop capabilities that deliver better network performance and support Indonesia’s growing digital connectivity needs.”
— Regie Ginanjar, Head of Transport Autonomy & Orchestration, Transport Network Transformation, XLSMART

“For the AI era, Huawei upgrades the IP bearer network via security resilience, multi-dimensional awareness, and network autonomy. This empowers carriers to guarantee service experience, accelerate monetization, and enhance efficiency, ushering in a new chapter of intelligent connectivity.”
— Arthur Wang, Vice President of Data Communication Product Line, Huawei

A CONVERGING VIEW

Speakers agreed AI is shifting networks from connectivity to intelligent connectivity, as broadband, IP, computing and cross-border infrastructure converge to support innovation and coordination.

WBBA launched the AI-Net Certification, a global benchmark for national policy, industrial ecosystems and network intelligence. XLSmart was named first AI-Net Champion, and Indonesia was among the first with a certified operator, backed by its Net5.5G roadmap.

In another high-profile segment, WBBA Director General Martin Creaner presented the Gigacity Certification to KOMDIGI, SURGE, Telkomsel, AIS, TRUE, HKT and Globe, recognizing regional broadband pioneers.

 

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SOURCE HUAWEI

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Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

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Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

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Pillsbury Notice of Data Breach

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NEW YORK, July 18, 2026 /PRNewswire/ — Pillsbury Winthrop Shaw Pittman LLP (“Pillsbury”) was among many law firms targeted by sophisticated social engineering attempts in an incident last year. While the firm quickly detected and blocked the activity, an unauthorized actor was able to access some of the firm’s documents during a short window of time. Pillsbury notified any impacted clients last year and undertook a detailed process to review the accessed documents for personal information. Pillsbury then began notifying individuals whose personal information was affected. That process is now complete, and today, Pillsbury is publishing substitute notice as a final step.

For more information, please visit the substitute notice on our website at https://www.pillsburylaw.com/en/breach-notice.html

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SOURCE Pillsbury Winthrop Shaw Pittman LLP

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