Connect with us

Technology

embedUR systems Showcases Edge AI Innovations in Collaboration with STMicroelectronics

Published

on

Delivering High-Performance Edge AI Solutions on STM32 microcontrollers

SILICON VALLEY, Calif., Jan. 3, 2025 /PRNewswire-PRWeb/ — embedUR systems, a leader in embedded solutions and Edge AI technologies, is proud to join STMicroelectronics’ Authorized Partner program. By leveraging ST’s hardware and software ecosystem, embedUR systems has developed three advanced Edge AI applications for the STM32N6 platform. These applications demonstrate the transformative potential of AI on efficient, compact hardware across diverse industries.

“In a few short weeks, embedUR has been able to demonstrate the incredible potential of edge AI on STMicroelectronics’ components to drive transformative AI solutions across industries.” said Miguel Castro, head of AI strategy & business dev for Americas at STMicroelectronics.

Through this collaboration, embedUR systems not only optimized AI models but also developed, trained, and integrated them to run on ST’s latest STM32N6 microcontrollers complete with the embedded software stack needed for productization. By leveraging deep expertise in STMicroelectronics’ platforms, embedUR is enabling innovative Edge AI applications that pave the way for transformative industry solutions.

Edge AI Solutions

People Detection with Image Segmentation:

embedUR delivers a state-of-the-art Image Segmentation solution for high-speed detection and classification of individuals. This functionality is well-suited for applications such as occupancy counting, presence detection, crowd management, person following and more.

This capability combines:

Adaptation of YOLACT for Neural-ART Accelerator™, the STM32N6’s Neural Processing Unit (NPU): supporting real-time instance segmentation, YOLACT has been optimized for the STM32N6 hardware, ensuring low latency and robust performance.Proprietary optimization techniques: embedUR’s advanced quantization strategies shrink model size by nearly 75% while maximizing speed and accuracy, making it ideal for resource-constrained devices.Enhanced image quality through STM32N6’s Image Signal Processor (ISP): this integration ensures reliable performance across varying lighting conditions and enables the solution to run at 71 FPS.

Facial Recognition with Enrollment:

embedUR’s on-device facial recognition solution combines security and high-speed processing, making it ideally suited to biometric boarding at airports or keyless entry systems, which require stringent standards of security, privacy and performance.

Features include:

embedUR’s UReyeD framework: Enables precise facial detection, keypoint extraction, and embedding generation for fast, accurate recognition.Direct on-device enrollment: Eliminating the need for external infrastructure, this feature enhances privacy and simplifies deployment.Support for large-scale databases with rapid identification: Designed for environments with high user throughput, such as access control and public safety.

Audio Denoising:

embedUR systems has also created an audio denoising solution that runs on STM32N6’s Neural-ART Accelerator (NPU). It incorporates the excellent audio capabilities of the STM32N6 platform with a state-of-the-art audio denoising model to deliver clear speech, even in noisy environments. As systems add speech to text to feed LLMs, denoising will be increasingly used to ensure that LLMs are fed with the most accurate transcription.

Notable characteristics:

embedUR chose an award-winning audio denoising model designed to run on GPUs and then adapted and optimized this for the NPU on the STN32N6.Running the model on the STM32N6 NPU reduces power consumption, increases accuracy, and removes latency needed to make the audio solution work in a variety of high demand and low power environments

Driving Innovation in Edge AI

“This collaboration with STMicroelectronics is a testament to our engineering excellence and ability to bring up AI solutions rapidly and independently on literally any Edge platform (CPU/GPU/NPU),” said Rajesh Subramaniam, CEO of embedUR systems. “We’re proud to demonstrate how efficient, high-performance AI solutions can be realized on the STM32N6 microcontroller, and the myriad applications they can enable.”

“embedUR systems has demonstrated expertise in creating AI technology and optimizing it for our STM32N6 microcontroller, with minimal support required from our engineering teams. Their experience, creativity and efficiency are extraordinary. In a few short weeks, they have been able to demonstrate the incredible potential of edge AI on STMicroelectronics’ components to drive transformative AI solutions across industries.” said Miguel Castro, head of AI strategy & business dev for Americas at STMicroelectronics. “We are pleased to announce that embedUR is a new ST Authorized Partner“.

embedUR systems invites businesses to explore how its expertise and solutions can enable the next generation of Edge AI applications. To learn more, visit www.embedur.ai.

About embedUR systems

embedUR systems is a Silicon Valley-based leader in embedded systems, AI, and Edge Computing. With over two decades of expertise and a proven track record of accelerating product time-to-market for telecom, network equipment, and silicon vendors, embedUR delivers cutting-edge embedded solutions powering millions of devices worldwide. Its ModelNova platform offers pre-trained AI models for seamless integration into intelligent edge systems, enabling AI enthusiasts and afficionados alike to experiment with AI and easily develop proof of concepts with little to no AI modeling expertise, in record time. Browse pre-trained Edge AI models today at modelnova.ai.

Media Contact

Mark Cowtan, embedUR systems Inc., 1 6502098229, marketing@embedur.com, https://embedur.ai 

View original content to download multimedia:https://www.prweb.com/releases/embedur-systems-showcases-edge-ai-innovations-in-collaboration-with-stmicroelectronics-302342070.html

SOURCE embedUR systems Inc.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

Published

on

By

Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

View original content to download multimedia:https://www.prnewswire.com/news-releases/laifen-expands-us-retail-footprint-with-costco-launch-of-best-selling-se-hair-dryer-302828573.html

SOURCE Laifen

Continue Reading

Technology

Pillsbury Notice of Data Breach

Published

on

By

NEW YORK, July 18, 2026 /PRNewswire/ — Pillsbury Winthrop Shaw Pittman LLP (“Pillsbury”) was among many law firms targeted by sophisticated social engineering attempts in an incident last year. While the firm quickly detected and blocked the activity, an unauthorized actor was able to access some of the firm’s documents during a short window of time. Pillsbury notified any impacted clients last year and undertook a detailed process to review the accessed documents for personal information. Pillsbury then began notifying individuals whose personal information was affected. That process is now complete, and today, Pillsbury is publishing substitute notice as a final step.

For more information, please visit the substitute notice on our website at https://www.pillsburylaw.com/en/breach-notice.html

View original content to download multimedia:https://www.prnewswire.com/news-releases/pillsbury-notice-of-data-breach-302828892.html

SOURCE Pillsbury Winthrop Shaw Pittman LLP

Continue Reading

Technology

From Remote Racing to Embodied AI: Fibocom and Intedigo Bring 5G Bidirectional Data Transmission into Real-World Applications

Published

on

By

SHANGHAI, July 18, 2026 /PRNewswire/ — From July 17 to 20, Fibocom and Intedigo will jointly present a cross-regional, beyond-visual-line-of-sight (BVLOS) teleoperation demonstration at Booth H3-C408 during the World Artificial Intelligence Conference (WAIC) 2026. Visitors will be able to enter a remote driving cockpit and control a real race car located at HURA PARK in Jiading, Shanghai, steering, accelerating, and braking in real time while experiencing how 5G connectivity enables remote operation.

More than an immersive driving experience, the demonstration provides a live validation of 5G bidirectional data transmission for embodied AI teleoperation. The vehicle continuously sends live track video, vehicle status, and operating data to the remote cockpit, while control commands are transmitted back to the vehicle, creating a closed-loop teleoperation system. Stable, low-latency, and highly reliable connectivity is essential for high-dynamic maneuvers such as high-speed cornering, precision braking, and continuous lane changes.

Developed by Intedigo, the remote driving system connects a real race car with an immersive remote driving cockpit. It supports 1080p@60Hz video transmission, glass-to-glass (G2G) video latency of less than 80 ms, and control latency of less than 10 ms. The demanding racing environment magnifies differences in video continuity and control responsiveness, making communications performance directly perceptible, measurable, and verifiable.

At the joint demonstration, Fibocom’s FM160 5G module provides cellular connectivity for the system. Powered by the Qualcomm Snapdragon™ X62 5G Modem-RF System, the FM160 supports SA and NSA network architectures as well as 3GPP Release 16. On the downlink, it supports NR Carrier Aggregation (NR CA) with bandwidth of up to 120 MHz, delivering peak speeds of up to 3.5 Gbps in NSA mode and 2.5 Gbps in SA mode. On the uplink, it supports UL MIMO and delivers peak speeds of up to 900 Mbps in SA mode. These capabilities support the continuous transmission of HD video and vehicle status data, along with reliable delivery of control commands.

As embodied AI moves into factories, data centers, logistics operations, and industrial parks, robots are becoming increasingly capable of performing tasks autonomously. Yet complex environments, unexpected events, and edge cases still require Human-in-the-Loop (HITL) remote intervention to help ensure safe and reliable operation.

Daniel Liu, CEO of Intedigo, said:

“5G represents the pinnacle of human communications and the starting point of machine communications. In the past, communications connected people to people; in the future, they will connect people to robots and robots to robots. Remote racing is simply the easiest entry point for people to understand this concept. What we are truly validating is a communications system capable of supporting remote collaboration for embodied AI. HURA makes low-latency remote driving a tangible experience, while RoBOX extends this capability to robots and a broader range of intelligent terminals. Together with Fibocom, we hope to enable more machines to receive remote assistance whenever needed while remaining continuously connected and operating reliably.”

Simon Tao, VP of Wireless Solutions Business Group and General Manager of MBB BU at Fibocom, said:

“As embodied AI enters real-world industrial environments, reliable connectivity will become the foundation for telemetry feedback, remote control and operational management. Fibocom’s 5G solutions, represented by FM160, provide the cellular connectivity required for continuous on-site data transmission and reliable control command delivery. Fibocom will continue collaborating with ecosystem partners such as Intedigo to bring cellular connectivity to more robots, autonomous machines and mobile intelligent terminals, enabling embodied AI systems to stay continuously connected and respond reliably in real-world applications.”

From remote race cars to robots, unmanned equipment, and mobile intelligent terminals, 5G is evolving from connecting people to connecting machines. This joint demonstration makes the capabilities of 5G bidirectional data transmission directly perceptible, experiential, and verifiable, helping pave the way for embodied AI to scale across real-world applications.
 

About Fibocom

Fibocom, founded in 1999, is China’s first wireless communication module company listed on both the A-share and H-share markets (300638.SZ, 0638.HK). As a global leading provider of wireless communication modules and AI solutions, Fibocom leverages wireless communication and artificial intelligence as its core technologies to provide integrated hardware and software solutions that empower industry applications. These solutions accelerate the transformation from “Connect Everything” to “Intelligent Connectivity” across diverse industries.

Fibocom’s one-stop solutions encompass cellular communication, AI, automotive, and GNSS modules, as well as AI toolchains, supporting industry-side and mainstream large model integration, and providing AI Agent, global connectivity, and cloud services, driving the digital intelligence upgrades in industries such as robotics, consumer electronics, low-altitude economy, intelligent transportation, smart retail, and smart energy.

View original content to download multimedia:https://www.prnewswire.com/news-releases/from-remote-racing-to-embodied-ai-fibocom-and-intedigo-bring-5g-bidirectional-data-transmission-into-real-world-applications-302828996.html

SOURCE Fibocom Wireless Inc.

Continue Reading

Trending