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Online Language Learning Market to Grow by USD 81.55 Billion (2025-2029), Cost Benefits and Flexibility Drive Growth, AI-Driven Market Transformation- Technavio

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NEW YORK, Jan. 3, 2025 /PRNewswire/ — Report with the AI impact on market trends – The global online language learning market size is estimated to grow by USD 81.55 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  27.5%  during the forecast period. Cost benefits and flexibility of online language learning is driving market growth, with a trend towards artificial intelligence in language learning. However, threat from open sources  poses a challenge. Key market players include Babbel GmbH, Berlitz Corp., Cengage Learning Inc., Chegg Inc., Duolingo Inc., Educational Testing Service, edX LLC, EF Education First Ltd., Enux Education Ltd., Houghton Mifflin Harcourt Co., inlingua International Ltd., iTutorGroup Inc., IXL Learning Inc., McGraw Hill LLC, New Oriental Education and Technology Group Inc., Sanako, Think and Learn Pvt. Ltd., uFaber, University of Oxford, and Voxy Inc..

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Online Language Learning Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 27.5%

Market growth 2025-2029

USD 81552.9 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

21.2

Regional analysis

APAC, Europe, North America, South America, and Middle East and Africa

Performing market contribution

APAC at 44%

Key countries

India, US, China, UK, Spain, Japan, Germany, Canada, Brazil, and France

Key companies profiled

Babbel GmbH, Berlitz Corp., Cengage Learning Inc., Chegg Inc., Duolingo Inc., Educational Testing Service, edX LLC, EF Education First Ltd., Enux Education Ltd., Houghton Mifflin Harcourt Co., inlingua International Ltd., iTutorGroup Inc., IXL Learning Inc., McGraw Hill LLC, New Oriental Education and Technology Group Inc., Sanako, Think and Learn Pvt. Ltd., uFaber, University of Oxford, and Voxy Inc.

Market Driver

The language learning market is booming as multinational corporations prioritize multilingual skills for their global workforce. E-learning is at the forefront of this trend, with language experts and providers offering high-quality content through flexible pricing structures and technological advancements. Artificial intelligence and machine learning personalize teachings for individual learners, from beginners to advanced, in languages such as English, Spanish, French, German, Chinese, Italian, Arabic, Korean, and others. Flexibility and affordability are key, with e-learning accessible via smartphones, computers, tablets, and wearable gadgets like HoloLens, fitness trackers, and smartwatches. Big data and adaptive learning help track learner progress and deliver content in real-time. However, challenges include technical issues, limited human interaction, and cultural adaptation. E-learning platforms are democratizing education, enabling lifelong learning and skill development for busy professionals and students alike. 

The duration of an online language program is a significant consideration for potential learners, second only to pricing. The time required to learn a language varies among individuals. However, the integration of Artificial Intelligence (AI) in language learning has been shown to reduce the time compared to traditional methods. For instance, Duolingo utilizes AI-powered chatbots for interactive language learning. These bots personalize the learning experience, saving time, money, and effort for students. AI’s ability to tailor digital language courses to each learner makes online language learning more efficient and effective. 

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 Market Challenges

The language learning market is booming, driven by multinational corporations’ need for a multilingual workforce. E-learning is a key player, offering flexibility and high-quality content through language experts and providers. However, challenges persist, such as technical issues and cost for implementation. Flexible pricing structures and product innovations, including wearable technologies and AI algorithms, are addressing these concerns. Individual and institutional learners benefit from Internet penetration and digital technology, accessing multimedia resources and interactive exercises on smartphones, computers, and tablets. Age and learning style vary, with Mandarin, Spanish, French, German, Chinese, and other languages in demand. Retention and motivation are crucial, with adaptive learning and personalized teachings key to success. Cultural adaptation and communication are also important for cross-cultural understanding. Despite these advances, limited human interaction and technological barriers remain. The democratization of education through e-learning platforms continues, with a focus on lifelong learning and skill development.The global online language learning market faces significant competition from massive open online courses (MOOCs), which are easily accessible and free. MOOCs, offered by platforms like Coursera, edX, XuetangX, Udacity, and FutureLearn, have gained rapid popularity, negatively impacting the market. Educational institutions collaborate with MOOC providers to offer free courses, attracting a large user base. Duolingo, a free language learning service, targets emerging markets like India and China, further intensifying the competition. Market growth is challenged by the availability and affordability of these free resources.

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Segment Overview 

This online language learning market report extensively covers market segmentation by 

End-user 1.1 Courses1.2 Solutions1.3 AppsLanguage 2.1 English2.2 Mandarin2.3 Spanish2.4 OthersGeography 3.1 APAC3.2 Europe3.3 North America3.4 South America3.5 Middle East and Africa

1.1 Courses-  Online language courses form the core of language learning programs, offering digital content and courseware designed to teach a language. These courses are often more affordable than traditional classroom-based programs, making language learning accessible to a larger audience. Online language learning platforms provide diverse resources, such as videos, interactive lessons, quizzes, and live sessions with native speakers, catering to various learning styles. While some courses require specific hardware, vendors are developing compatible offerings for any smart gadget. The English and Mandarin language courses dominate the market, but content differentiation caters to various learner categories. Self-paced learning is driving growth in the courses segment, primarily for students and business professionals. The necessity of learning foreign languages for international businesses and students continues to increase, leading to accelerated growth in the courses segment of the global online language learning market.

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Research Analysis

The online language learning market is revolutionizing the way people acquire multilingual skills in the digital age. E-learning platforms offer flexibility and convenience, allowing learners to access language experts and resources from anywhere in the world. Cross-border communication is easier than ever before, making it essential for individuals and businesses to master new languages. Artificial intelligence plays a significant role in personalized learning, providing adaptive exercises based on individual strengths and weaknesses. Flexible pricing structures, wearable technologies, and Internet access expand accessibility to language learning. Multimedia resources, interactive exercises, movies, virtual classrooms, and language learning tools enhance the learning experience. Communication skills are a crucial component of language learning, and online platforms provide opportunities for practice through interactive features and real-time feedback.

Market Research Overview

The language learning market is experiencing significant growth due to the increasing demand for multilingual skills in the multinational corporation sector. E-learning has become a popular choice for language experts and learners alike, offering flexibility and high-quality content. Artificial intelligence is playing a major role in personalizing teachings through AI algorithms and wearable technologies like HoloLens, fitness trackers, smartwatches, and smart glasses. Individual learners and institutional learners alike benefit from the internet penetration and the expanding e-learning market. Product innovations such as self-learning apps, tutoring, and virtual classrooms offer affordable and adaptive learning programs for various age groups. Mandarin, Spanish, French, German, Chinese, Italian, Arabic, Korean, and other languages are in high demand. Technological advancements like big data, machine learning, and adaptive learning enable learner progress tracking and adaptive content delivery. However, challenges such as limited human interaction, technological barriers, and lack of personalization remain. The democratization of education through e-learning platforms and lifelong learning opportunities is transforming the education sector. Busy professionals and students can benefit from the flexibility of learning styles and the availability of multimedia resources, interactive exercises, movies, and virtual classrooms. Communication and cross-cultural understanding are essential in today’s globalized world. E-learning platforms are also being adopted by educational institutions and the corporate sector for beginner, intermediate, and advanced learners. Synchronous and asynchronous learning, as well as blended learning, cater to different learning preferences.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userCoursesSolutionsAppsLanguageEnglishMandarinSpanishOthersGeographyAPACEuropeNorth AmericaSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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AI-Powered Connectivity: APAC Charts a Path to a Smarter Digital Future

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Asia-Pacific’s first Broadband Development Summit brings regulators and operators to Bangkok to set the agenda

BANGKOK, July 19, 2026 /PRNewswire/ — Government officials, standards bodies and telecom operators gathered in Bangkok on 14 July for the inaugural Broadband Development Summit APAC 2026, convened by the World Broadband Association (WBBA) to build consensus on AI-era networks.

Participants included the ITU, Thailand’s National Board of the Digital Economy and Society, WBBA, IAB, FNCAP, WAA, NIDA and the IPv6 Council, alongside operators Telkomsel, XLSmart, Surge, Globe, AIS, CMI and HKT and Huawei.

Denny Deng, President of Huawei Asia Pacific Carrier Business, envisions a “faster, smarter, greener” Asia-Pacific.

VOICES FROM THE SUMMIT

“To seize the opportunities of the AI era, we call on the industry to accelerate broadband evolution, advance computing-network synergy, and strengthen the cross-border connectivity. Together, let us build faster, smarter, and greener digital infrastructure for Asia-Pacific.”
— Denny Deng, President of Asia Pacific Carrier Business, Huawei

“High-speed broadband is no longer just about ‘getting online’ — it is the vital infrastructure upon which the entire AI revolution is being built. We view AI not merely as a tool, but as a primary engine for national competitiveness and a catalyst for improving the quality of life for all.”
— Wetang Phuangsup, Ph.D., Secretary-General, the National Board of the Digital Economy and Society, Thailand

“Three initiatives define the road to 2030. We must close the quality divide so the value of broadband reaches everyone. We must build AI-ready networks — 10G access, 800GE cores, intelligence end to end. And we must do it together, through shared standards.”
— Martin Creaner, Director General of WBBA

“Moving towards next-generation networks, network architectures must continue to evolve to deliver broader connectivity, superior quality, enhanced security, and greater intelligence. This evolution is essential for Net5.5G, positioning the network not simply as infrastructure, but as the foundation that enables AI, strengthens resilience and efficiency, and supports digital transformation across industries.”
— Dhruv Dhody, Industry Standardization Expert at Huawei, Chair of the IAB, IETF

“Across Asia-Pacific, fibre is extending beyond homes and offices into rooms, devices, and machines. By working together, we can accelerate fibre innovation and adoption to build truly AI-ready infrastructure.”
— Ilham Nandana, Chair of the Market Intelligence Committee, Fiber Network Council APAC (FNCAP)

“We fixed it before you feel it!  AIS is redefining premium home broadband by combining ultra-fast connectivity with AI-driven network intelligence and smart home ecosystem — delivering proactive, invisible service excellence that transforms connectivity into differentiated customer value and sustainable ARPU growth.”
— Thanit Chaiyaboonthanit, Head of Technology Department, Broadband Business, AIS

“Connecting the Unconnected: Affordable Broadband at Scale. Create equal access to global information and empower Indonesia’s digital society.”
— Shannedy Ong, CTO of Surge Indonesia

“Beyond Connectivity: Telkomsel is transforming into a true value creator. By leveraging our FBB market-leading footprint, we power growth through service excellence, customer loyalty, and a next-generation home ecosystem.”
— Stanislaus Susatyo, Director of Sales, Telkomsel Indonesia

“We stopped treating AI as an add-on feature. Instead, our approach at Globe starts with architecture, embedding intelligence into the very core of how we build, how we sell, and how we operate.
AI continuously monitors network health, customer behavior and service quality. Rather than waiting for failures, the system predicts degradation and initiates corrective actions. By maintaining minute-level awareness of network health, our systems automatically resolve 30% of all Wi-Fi issues without any human intervention.”
— Danny Theseira, Head of Broadband Business Group at Globe Telecom

“Huawei is driving the Optics-AI Synergy to foster their collaborative growth. Through AI-ON, operators could build an AI-centric all-optical target network and establish 1-5-20ms latency circles across the Asia Pacific region. AI-ON also supports efficient computing access and usage while delivering an ultimate network experience through gigabit/ultra-gigabit home broadband, accelerating the widespread adoption of AI services.”
— Kim Jin, Vice President & Chief Marketing Officer Optical Business Product Line, Huawei

“Connectivity is not just about technology. It is a lifeline, a platform for opportunity, and a driver of sustainable development. I believe the intersection of connectivity and artificial intelligence will shape the future of smarter, more resilient networks.”
— Dr. Cosmas Zavazava, Director of the Telecommunication Development Bureau, ITU

“Performance and user experience are the essential path to the next-generation WLAN. Based on standards and AI-driven innovation, let’s jointly explore the path to the future autonomous WLAN with all the stakeholders.”
— Dr. Crane H. Yang, Secretary-General, World WLAN Application Alliance (WAA)

“At the summit, NIDA and WBBA signed an MOU to accelerate next-generation network evolution and establish pioneering smart city benchmarks through the co-development of industry standards, the harmonization of global regulations, and the sharing of vertical industry insights.
NIDA focuses on advancing network architecture standards, while WBBA drives global consensus on broadband evolution. This natural strategic complementarity creates vast opportunities for future collaboration.”
— Joey Deng, Secretary-General of NIDA

“ION-2030 develops the global standard for next generation optical networks in the AI era. It provides exceptional AI application and service experience. The WBBA and ITU will jointly accelerate its development, and this is a unique opportunity for Asia-Pacific stakeholders to actively influence the future of optical broadband networks.”
— Dr. Marcus Brunner, Chief Expert Standardization, WBBA WG1 Chair and Vice-Chair of ETSI ISG F5G

“The transition into the AI era demands a high-quality, deterministic digital foundation. By releasing Net5.5G policy guidelines, Malaysia is accelerating the evolution of next-generation network standards based on IPv6, establishing an innovative infrastructure to unleash AI’s value and drive a prosperous digital economy for 2030.”
— Prof. Sureswaran Ramadass, Chair of APAC at IPv6 Council, Industry Partner of WBBA

“The digital economy is thriving across the Asia-Pacific region, with AI emerging as a core catalyst for intelligent transformation. China Mobile International (CMI) is driving regional growth by integrating China’s advanced AI capabilities with comprehensive communications, computing, and AI services. Moving forward, CMI will collaborate closely with industry partners to foster a shared, AI-driven future for the region.”
— Paul Lin, Managing Director of Commercial and Technology, Asia Pacific, China Mobile International

“Next-generation network infrastructure is the oxygen of the intelligent economy. By integrating cutting-edge 800G connectivity with quantum-safe security, HKT is laying the essential foundations to keep Hong Kong’s enterprises highly competitive, secure, and ready for the computing paradigm shifts of tomorrow.”
— Wilson Cheung, Vice President, Broadband Design & Cyber Security, HKT

“The evolution toward Net5.5G AI WAN is an important step in strengthening XLSMART’s transport network for the future. By progressively adopting AI-assisted operations, SRv6, SDN, service differentiation, and higher-capacity transport infrastructure, we are enhancing network intelligence, operational efficiency, and service resilience while supporting long-term sustainability. This transformation is a continuous journey that aligns with the industry’s vision of AI-native broadband networks. Through collaboration with our technology partners and the broader ecosystem, we will continue to develop capabilities that deliver better network performance and support Indonesia’s growing digital connectivity needs.”
— Regie Ginanjar, Head of Transport Autonomy & Orchestration, Transport Network Transformation, XLSMART

“For the AI era, Huawei upgrades the IP bearer network via security resilience, multi-dimensional awareness, and network autonomy. This empowers carriers to guarantee service experience, accelerate monetization, and enhance efficiency, ushering in a new chapter of intelligent connectivity.”
— Arthur Wang, Vice President of Data Communication Product Line, Huawei

A CONVERGING VIEW

Speakers agreed AI is shifting networks from connectivity to intelligent connectivity, as broadband, IP, computing and cross-border infrastructure converge to support innovation and coordination.

WBBA launched the AI-Net Certification, a global benchmark for national policy, industrial ecosystems and network intelligence. XLSmart was named first AI-Net Champion, and Indonesia was among the first with a certified operator, backed by its Net5.5G roadmap.

In another high-profile segment, WBBA Director General Martin Creaner presented the Gigacity Certification to KOMDIGI, SURGE, Telkomsel, AIS, TRUE, HKT and Globe, recognizing regional broadband pioneers.

 

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SOURCE HUAWEI

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Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

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Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

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Pillsbury Notice of Data Breach

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NEW YORK, July 18, 2026 /PRNewswire/ — Pillsbury Winthrop Shaw Pittman LLP (“Pillsbury”) was among many law firms targeted by sophisticated social engineering attempts in an incident last year. While the firm quickly detected and blocked the activity, an unauthorized actor was able to access some of the firm’s documents during a short window of time. Pillsbury notified any impacted clients last year and undertook a detailed process to review the accessed documents for personal information. Pillsbury then began notifying individuals whose personal information was affected. That process is now complete, and today, Pillsbury is publishing substitute notice as a final step.

For more information, please visit the substitute notice on our website at https://www.pillsburylaw.com/en/breach-notice.html

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SOURCE Pillsbury Winthrop Shaw Pittman LLP

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