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AgileSherpas Contributes to The State of Agile Marketing report by Independent Research Firm

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CAMBRIDGE, Mass., Jan. 7, 2025 /PRNewswire/ — AgileSherpas, a premier consulting organization specializing in marketing agility, have collaborated with Forrester on their recent report, “The State Of Agile Marketing: Insights Informed by AgileSherpas’ State of Agile Marketing Report 2024.” The report helps marketers understand the state of Agile marketing and learn best practices for adopting Agile methodologies.

The data showed that the greatest challenge marketers experienced was too many last-minute requests (52%). Second (32%) was a lack of consistent ways of working across projects. Both demonstrate how poor processes and process management create significant challenges for marketing teams. Not enough are investing in operations, leading to poor processes and related challenges.

The original report shows how Agile ways of working tackle these operational challenges. Agile marketing teams use more consistent practices and processes, as well as standard project management tools. As a result, 83% of marketers report positive experiences with Agile, as they are able to prioritize the most important work, release that work more quickly, and demonstrate its impact.

“The world of marketing changes extremely fast, so the only way marketing teams can keep up is to build adaptive, iterative operations,” AgileSherpas’ CEO and Co-founder Andrea Fryrear said. “After seven years of running our State of Agile Marketing survey, we can clearly show how much more effective Agile marketing teams are compared to those who don’t focus on operational excellence. It’s exciting to have additional insight from our collaboration with Forrester this year.”

Katie Linford, Forrester’s Principal Analyst for Revenue Operations and the author of the report added “Operational excellence may not be the most glamorous goal, but achieving it accelerates everything marketing does.”

To explore the full State of Agile Marketing Report, visit stateofagilemarketing.com. The Forrester report is available to Forrester subscribers or for purchase here.

About AgileSherpas:

AgileSherpas is the world’s leading Agile marketing training, consulting, and coaching organization. We help marketers focus on the right work at the right time, so they can stop spinning and start sprinting. Greater agility improves marketing’s impact on organizational goals, while reducing burnout.

Our highly-trained coaches shepherd an end-to-end evolution of marketing processes in under 18 months using Marketing Agility Ascension©, our proprietary transformation model proven with thousands of marketers at dozens of organizations.

Visit AgileSherpas.com to start your Agile marketing journey.

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SOURCE AgileSherpas

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Decision Counsel Names Jarie Bolander General Manager of Consumer Agency Subscriber

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New Role Accelerates B2B2C Ecosystem Expansion

BERKELEY, Calif., Jan. 22, 2025 /PRNewswire-PRWeb/ — Decision Counsel, a leader in sophisticated go-to-market programs and high-impact growth strategies, is pleased to announce the promotion of Jarie Bolander to General Manager of Subscriber. Subscriber is an AI-fueled marketing partner strategically focused on Broadband Service Providers (BSPs). Subscriber is committed to accelerating the evolution of BSP offerings, subscriber revenue models and customer loyalty. The firm is entirely focused on the acquisition, retention and growth of subscription-based revenue.

“As we continue to invest in Subscriber’s unique offerings in the B2B2C GTM space, Jarie’s expertise and leadership will be instrumental in strengthening client relationships and delivering impactful, long-lasting results,” said Sal Fuentes, Founder and CEO, Decision Counsel.

“As we continue to invest in Subscriber’s unique offerings in the B2B2C GTM space, Jarie’s expertise and leadership will be instrumental in strengthening client relationships and delivering impactful, long-lasting results,” said Sal Fuentes, Founder and CEO, Decision Counsel.

In his new role, Bolander will oversee efforts to support BSPs in evolving their organizations and enhancing subscriber experiences. Bolander joined Decision Counsel in March 2022 as Head of Market Strategy. A marketing and PR professional with six startups under his belt, seven published books and seven patents to his credit, Bolander brings a mix of entrepreneurial experience and strategic insight to Decision Counsel.

“Reliable internet access has evolved into essential social infrastructure—it’s a bridge to opportunity for individuals, businesses and communities striving to unlock their full potential. As the only Go-To-Market partner dedicated to accelerating the growth of BSPs, Subscriber is uniquely positioned to make a lasting impact,” said Bolander. “I look forward to leading our team through this AI-influenced growth phase as we help clients fully deliver on that opportunity by enhancing the Total Subscriber Experience.”

Prior to joining Decision Counsel, Bolander served as Partner at JSY PR & Marketing, a full-service PR, marketing and strategic communications firm. His background and experience include founder and leadership roles at Lab Sensor Solutions, Ion Torrent, Tagent and Cypress Semiconductor. Bolander holds an MBA in Technology Management from UOP and a BS in Electrical Engineering from San Jose State University.

For more information about Decision Counsel, visit decisioncounsel.com.

About Decision Counsel

Launched in 2005, Decision Counsel is a content marketing and strategy firm known for its dynamic activations and innovative growth strategies. The firm architects, develops and delivers programs focused on building brands, driving sales and fostering sustainable customer relationships for household name brands such as Hulu, Northstar Travel Group, Dun & Bradstreet, Prudential, Cisco and Media Radar, among many others. Its executives conduct their operations under the philosophy that “basic is the enemy” and are dedicated to creating fresh thinking, relevant programs and strategic focus. For more information about Decision Counsel, visit decisioncounsel.com.

About Subscriber

Subscriber is the go-to partner for Broadband Service Providers (BSPs) looking to elevate their game in an increasingly connected world. As a division of Decision Counsel, Subscriber blends innovative strategies, AI innovation and deep market insight to deliver growth-focused solutions that amplify revenue, improve the total subscriber experience, and increase community impact. At Subscriber, we believe that access to the Internet is not just a service but a bridge to opportunity, and we’re here to help BSPs fully deliver on that opportunity. Visit https://subscribergtm.com/ for more information.

Media Contact

Melissa Banks, Decision Counsel, 1 4065991648, melissa@rosengrouppr.com, https://decisioncounsel.com/

View original content to download multimedia:https://www.prweb.com/releases/decision-counsel-names-jarie-bolander-general-manager-of-consumer-agency-subscriber-302357041.html

SOURCE Decision Counsel

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STG Logistics Celebrates 40 Years of Excellence in the Logistics and Supply Chain Industry

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CHICAGO, Jan. 22, 2025 /PRNewswire/ — STG Logistics (STG), a national leader in containerized freight solutions, is proud to announce it is celebrating forty years in the logistics industry. Over the past four decades, STG has grown from its beginning as a CFS warehousing company to North America’s leading provider of integrated port-to-door solutions, including asset-based intermodal transportation, marine and rail drayage, transloading and contract logistics services and over the road FTL and LTL services.

STG Logistics (STG), a leader in containerized freight solutions, is celebrating forty years in the logistics industry.

Founded in 1985 under the name St. George Logistics, STG expanded through a series of strategic acquisitions that focused on developing a network of localized expertise. In 2019, after acquisitions that included Channel Distribution and Summit NW Corp, the new STG Logistics brand was launched. This brand embraced the vision: “One Team. One Company. One STG Logistics.” Today, STG Logistics is focused on providing tailored transportation solutions to help their customers grow their business.

“Reaching our 40th anniversary is truly a testament to our talented, hardworking team, the loyalty of our clients, and STG’s ability to continuously adapt to a rapidly changing industry,” said Paul Svindland, CEO of STG Logistics. “We are large enough to adapt easily to the constant disruption our field faces – whether that’s a potential port worker strike or a series of snowstorms. We will be celebrating this milestone throughout the year, and we are grateful to our customers who play such a huge part in our success.”

Over the past 40-years, STG Logistics has achieved significant milestones, including:

The 2022 acquisition of XPO Intermodal, which added 15,000 intermodal containers across North America and Mexico and a leading National Drayage providerThe acquisition of Best Dedicated Solutions in 2023, which added an extensive over-the-road network with true nationwide coverageEstablished long-term partnerships with key intermodal partners, including CSX and Union Pacific RailroadsExtended comprehensive shipping solutions for customers with logistics needs in MexicoThe launch of STG’s Green Haul Solution as an environmentally friendly, cost-effective transportation solution for customers.

Looking forward, STG Logistics has plans for continued growth, including investments in emerging technology to streamline operations, enhance efficiency, and improve customer service. With an eye on sustainability, STG is also exploring additional ESG solutions to minimize its environmental impact while maintaining cost-effectiveness. As STG Logistics approaches the next phase of its journey, the company remains dedicated to offering cutting-edge solutions tailored to the evolving needs of its customers, ensuring long-term success for the years to come.

To learn more about STG Logistics’ last 40 years, visit www.stgusa.com.

About STG Logistics

STG Logistics is a leading national containerized logistics services provider including asset-based intermodal transportation, marine and rail drayage, warehousing and transloading services and over the road FTL and LTL services. With 40 years of experience in domestic logistics, STG has access to every major rail ramp and port in the country. STG is a portfolio company of Wind Point Partners, Duration Capital Partners and Oaktree Capital Management.

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SOURCE STG Logistics

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S25 Ready: Spigen Unveils New Fast Wireless Charging Compatible Lineup Optimized for the New Samsung Galaxy Devices

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Spigen announces the launch of a new case lineup optimized for the Samsung Galaxy S25 series, featuring Qi2-compatible cases created with the help of Samsung through their official accessory partnership program.

IRVINE, Calif., Jan. 22, 2025 /PRNewswire/ — Spigen, a leading global provider of mobile device accessories, announced the launch of a new case lineup for the upcoming Samsung Galaxy S25 series. Through the Samsung Mobile Accessory Partnership Program, Spigen has worked closely with Samsung to develop a meticulously tested lineup that ensures seamless compatibility and optimal performance with the S25 series.

Qi2 Compatibility: A New Standard

The S25 is one of the first mainstream smartphones to feature Qi2 technology. However, this functionality is not native to the device itself and requires the use of specifically designed Qi2 accessories.

To unlock the full potential of the S25 devices, Spigen has developed a new lineup of Qi2-compatible cases. These cases have been extensively tested hands-on with the S25 devices, making sure users are getting the most that Qi2 has to offer.

Key Highlights of the New Lineup:

Spigen’s lineup for the S25 series boasts a range of unique and protective options, which include:

ZeroOne MagFit and NeoOne MagFit: Fan favorites, known for their distinctive “teardown” design, offering a glimpse into the inner workings of the Galaxy S25.Thin Fit MagFit: Designed for the minimalist, a sleek option provides everyday protection while maintaining an unnoticeable profile.Parallax MagFit: Previously known from Spigen’s sibling company Caseology, making a debut in the lineup with its vibrant splash of color and a mesmerizing geometric pattern.

Revamped MagFit for Galaxy

The implementation of Qi2 into Spigen’s cases further unlocks a new world of functionality through magnetic accessories. Spigen’s popular MagFit collection, an ecosystem originally designed for iPhone, has been refined for Galaxy. Spigen re-engineered several MagFit wallets specifically for Samsung, accounting for the vertical camera bar design.

Spigen’s MagFit for Galaxy lineup offers a diverse range of stylish and functional wallet options. From the sleek Urban Fit to the playful Nano Pop, these wallets accommodate up to 3 cards, featuring easy access slots and a grippy texture on the back to prevent accidental slippage.

Availability

Spigen’s Samsung Galaxy S25 collection is already available on Amazon with more accessories on the way.

About Spigen

Spigen, a leading global provider of accessories for over 16 years, is dedicated to creating high-quality, innovative products that enhance the mobile experience. We strive to be “Something You Want,” offering a diverse range of stylish and functional accessories, from cases, screen protectors, everyday gear, and more, all designed to elevate your lifestyle. For more information about Spigen and our products, please visit our website.

Media Contact:

Justin Ma

949-502-5121

389156@email4pr.com

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SOURCE Spigen Inc.

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