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Alternative Credentials Market for Higher Education to Grow by USD 1.84 Billion (2025-2029), Driven by Skills Gap and AI Redefining the Market Landscape – Technavio

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NEW YORK, Jan. 7, 2025 /PRNewswire/ — Report with market evolution powered by AI – The global alternative credentials market for higher education size is estimated to grow by USD 1.84 billion  from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  15.3%  during the forecast period. Widening skills gap is driving market growth, with a trend towards rise in non-traditional offerings. However, threat from traditional degree program providers  poses a challenge. Key market players include 2U Inc., Bisk Ventures, Carroll Community College Foundation Inc., City and Guilds Group, Coursera Inc., Credly Inc., JPMorgan Chase and Co., New York State Education Department, NIIT Ltd., NorthEastern University, Pearson Plc, Purdue University Global, Simplilearn, Strategic Education Inc., Temple University, Udacity Inc., Udemy Inc., University of Michigan, University Professional and Continuing Education Association, and XuetangX.

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Alternative Credentials Market For Higher Education Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 15.3%

Market growth 2025-2029

USD 1837.3 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

13.3

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 51%

Key countries

US, Germany, UK, China, Canada, France, Italy, India, Japan, and South Korea

Key companies profiled

2U Inc., Bisk Ventures, Carroll Community College Foundation Inc., City and Guilds Group, Coursera Inc., Credly Inc., JPMorgan Chase and Co., New York State Education Department, NIIT Ltd., NorthEastern University, Pearson Plc, Purdue University Global, Simplilearn, Strategic Education Inc., Temple University, Udacity Inc., Udemy Inc., University of Michigan, University Professional and Continuing Education Association, and XuetangX

Market Driver

Alternative credentials, such as digital badges and micro-credentials, are gaining popularity in the higher education landscape. These non-traditional credentials validate and attest to specific skills and competencies, providing flexible learning options for adult learners. With flexible timespans and various formats like online, hybrid, and customized programs, these credentials cater to the demands of the workforce and professional learning. Employers value these credentials for their portability, transferability, and practical value in addressing skill gaps and career advancement. Tech companies like TechCred and Microsoft are leading the way in this digital transformation, offering credit-bearing and non-credit stackable credentials. Professionals in technology jobs can upskill and reskill through these innovative education opportunities, ensuring relevance in a knowledge-based economy. Post-secondary institutions are responding to the Great Resignation and employer needs by offering flexible pathways and revenue growth through alternative credentials. These credentials provide rigorous learning outcomes and are recognized by employers, bridging the learning gap and providing accessibility and flexibility for non-matriculated students. With blockchain technology and machine learning, the verification and transferability of these credentials are secure and efficient. In summary, alternative credentials offer practical value, addressing skill shortages and career development in the digital age. Employers, professionals, and learners alike benefit from these flexible, accessible, and relevant educational opportunities. 

The alternative credentials market in higher education is experiencing significant growth. This market includes graduate and undergraduate certificate programs, training courses, continuing education units, and micro-credentialing, which are non-traditional offerings gaining popularity among learners. These programs are linked to an alternative credentialing system and are accessible through channels different from those providing traditional degrees. Providers of these courses include baccalaureate colleges, universities, community colleges, and doctorate-granting universities, operating in both public and private sectors. The ease of creating non-credit programs without following regulatory mandates enables faster program development compared to traditional degree programs. 

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 Market Challenges

Alternative credentials, such as digital badges and micro-credentials, are revolutionizing higher education by offering flexible, skill-focused learning options for professionals and adult learners. These non-traditional credentials validate attained skills and competencies, attesting to the learner’s mastery of career-oriented skills. They come with flexible timespans, allowing learners to upskill at their own pace, and are available through online, hybrid, and customized programs. Employers value these credentials for their relevance to workforce demands and portability across industries. Stackable credentials and micro-credentials offer a flexible pathway for learners to build a career, with rigorous learning outcomes and digital badges for completion. TechCred, a type of industry-recognized micro-credit, bridges the skills gap and provides employment opportunities in technology fields. Post-secondary institutions and educational organizations are embracing this digital transformation to meet the needs of the knowledge-based economy and the Great Resignation. By offering accessible, flexible, and practical value learning experiences, they cater to the learning gap and help professionals reskill for career advancement. Blockchain technology and machine learning are enhancing the security and customization of these alternative credentials, making them a valuable addition to the traditional degrees and certificates.The alternative credentials market in higher education is experiencing instability due to the increasing collaboration between education service providers and institutions offering hybrid programs and courses. These alternative credentials serve as a viable option for students, allowing them to choose only necessary courses and manage their budgets effectively. However, this market faces competition from traditional degree programs. Universities are enhancing their offerings through evolving learning methodologies and digitalization, making them a formidable competitor. Despite this challenge, the flexibility and affordability of alternative credentials make them an attractive choice for many students.

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Segment Overview 

This alternative credentials market for higher education report extensively covers market segmentation by  

Product 1.1 Non-credit training courses1.2 Non-credit certificate programs1.3 Digital badges1.4 Competency-based education1.5 Boot campsType 2.1 Online2.2 Blended2.3 Face to faceGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Non-credit training courses-  Non-credit training courses are educational programs that provide specific skills and knowledge in various fields without granting academic credit. These courses, which are increasingly popular, are designed to help students meet industry requirements and stay competitive in the job market. Cengage Learning’s ed2go offers non-credit courses in partnership with educational institutions and organizations. Coding languages, web development, data science, cybersecurity, cloud computing, and artificial intelligence/machine learning are among the most sought-after courses due to technological advancements. Participants receive certificates upon completion and passing assessments by standard-setting organizations or third parties. Mentors facilitate learning through course materials and activities. Carroll Community College, based in the US, offers non-credit courses in hospitality, business, health and fitness, and computer applications. In-demand fields include healthcare, with courses on medical coding, billing, administration, and specialized skills. Entrepreneurship, business development, finance fundamentals, and strategic planning courses cater to those starting businesses or advancing careers. The continuous growth of industries and the need for specialized skills are expected to fuel the expansion of the non-credit training courses segment in the global alternative credentials market for higher education.

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Research Analysis

The Alternative Credentials Market for Higher Education refers to the growing trend of offering flexible, skills-based credentials that validate attainment of specific competencies and knowledge areas. These credentials, which include certificates, microcredentials, digital badges, and stackable credentials, offer adult learners the opportunity for professional learning and lifelong education, with flexible timespans and various delivery methods such as online, hybrid, and on-site. The market caters to the demands of the workforce for continuous professional development and continuing education, with both credit-bearing and non-credit options. The curriculum is designed to meet industry standards and is often tech-enabled for portability and transferability. Accreditation ensures the quality and value of these credentials, making them valuable additions to a learner’s professional profile.

Market Research Overview

Alternative credentials, also known as non-traditional credentials, offer flexible and innovative educational opportunities for learners seeking to acquire relevant skills and knowledge in various fields. These credentials, which include digital badges, micro-credentials, and stackable credentials, validate skills and competencies gained through professional learning, lifelong learning, online learning, hybrid learning, and other flexible pathways. Unlike traditional degrees, alternative credentials have flexible timespans, are portable and transferable, and cater to the needs of adult learners and non-matriculated students. They offer rigorous learning outcomes and are designed to address workforce demands, skill gaps, and career advancement. With the increasing digitization of education and the growing importance of technology jobs, professionals can now access a wide range of alternative credentials that provide practical value and workplace relevance. These credentials are essential for upskilling and reskilling in a knowledge-based economy, where employability and employability are key drivers of revenue growth for post-secondary institutions. The use of technology, such as blockchain and machine learning, ensures the portability, transferability, and security of these credentials. Ultimately, alternative credentials offer accessible, flexible, and practical educational paths for learners to acquire the skills and knowledge needed to thrive in today’s labor markets and meet the demands of the Great Resignation.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ProductNon-credit Training CoursesNon-credit Certificate ProgramsDigital BadgesCompetency-based EducationBoot CampsTypeOnlineBlendedFace To FaceGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Intesa Communications Group Named ‘Customers First’ Winner in San Diego Regional Chamber of Commerce 2026 Small Business Awards

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The award-winning, women-owned San Diego public relations and government affairs firm was recognized for exceptional client service that has fueled 14 years of growth

SAN DIEGO, July 21, 2026 /PRNewswire/ — Intesa Communications Group, a leading San Diego public relations and government affairs firm, has been named the “Customers First” winner in the San Diego Regional Chamber of Commerce’s 2026 Small Business Awards. Announced July 9 at the Chamber’s annual Small Business Awards event, the recognition honors the small business whose commitment to customer service most clearly sets it apart from the competition.

Founded in 2012, the certified women-owned San Diego firm has grown from a boutique agency into one of the region’s leading public relations and government affairs firms. Intesa has doubled its team over the past two years, sustained three consecutive years of double-digit revenue growth and expanded its client portfolio by 26% last year. Intesa provides public relations, strategic communications, and government affairs services for a wide range of organizations, including San Diego State University, SeaWorld San Diego, Expedia Group, H.G. Fenton Company, San Diego Foundation, San Diego Workforce Partnership, and SBCS.

“This award belongs to every member of our team and to the clients who trust us with their most valuable asset: their reputation,” said Margie Newman Tsay, founding partner of Intesa Communications Group. “Our clients stay with us for years because we show up prepared, fully invested and ready for the moments that matter most. Being recognized for putting customers first is the highest compliment our business community can pay us.”

Intesa’s client-first approach has produced measurable results across public relations and government affairs efforts throughout the region. For example, in its first month working with the Jacobs & Cushman San Diego Food Bank, the firm helped reimagine the organization’s summer food drive messaging, generating more than 15 million impressions and helping deliver 489,026 pounds of food and $344,505 in donations — the equivalent of more than one million meals and a 175% increase from the previous year. Similarly, Logan Heights Community Development Corporation credits the firm with an 81:1 return on investment after Intesa parachuted in to help the nonprofit promote the California Mortgage Relief Program.

“Small businesses are the heart of our economy: fueling innovation, creating jobs and defining the character of communities across the San Diego region,” said Chris Cate, president and CEO of the Chamber. “We celebrate the resilience, ingenuity and community impact of our small business leaders. They are the very spirit behind our purpose to champion business and empower leaders.”

The Chamber award is as much a reflection of Intesa’s clients as it is the firm itself. The opportunity to partner with organizations doing meaningful work across the region is what makes recognition like this possible. True to form, the Intesa team plans to mark the win by thanking the clients behind the work.

“We call ourselves dot connectors, and this award is what that looks like in practice,” said Maddy Kilkenny, partner at Intesa Communications Group, who leads the firm’s government affairs practice. “Whether our team of 10 people is helping a client navigate a policy decision at City Hall or a story on the front page of the newspaper, we aim to leave them stronger and more confident than before. Hearing our clients say we deliver on that is the best win of all.”

According to the Chamber’s award requirements, businesses with 100 or fewer employees were eligible for nomination. They were voted on by a panel of chamber members, who reviewed the nominations and selected the winners of all four categories.

The recognition adds to more than 60 awards Intesa has earned for excellence in public relations, strategic communications, and public affairs, including honors from PR News, the Public Relations Society of America, PR Daily, the International Association of Business Communicators, the San Diego Business Journal (SDBJ), MARCOM, and the American Marketing Association, among others. It also comes on the heels of two Intesa team members, Emily Alvarenga and Margaret Lutz Chantung, recently receiving SDBJ’s “40 Under 40” and “Indispensable” awards, respectively.

For more information about Intesa Communications Group, visit www.intesacom.com.

About Intesa Communications Group
Intesa Communications Group is a certified women-owned San Diego public relations and government affairs firm that helps leaders communicate and advocate with confidence. Since 2012, Intesa has partnered with the region’s trusted leaders and organizations, providing strategic communications and public affairs counsel on high-stakes issues at the intersection of reputation, policy and public perception. The firm’s work has earned more than 60 industry awards across 53 recognized client campaigns, including the San Diego Regional Chamber of Commerce “Customers First” 2026 award. Learn more at www.intesacom.com.

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SOURCE Intesa Communications Group

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The Inner Circle acknowledges Shankari Thiagarajan as Pinnacle Professional of The Year

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HOUSTON, July 21, 2026 /PRNewswire/ — Prominently featured in The Inner Circle, Shankari Thiagarajan is acknowledged as a Pinnacle Professional of The Year for her contributions to Information Technology and Agile Delivery.     

Shankari Thiagarajan has established a distinguished career in information technology project and program management, recognized for her expertise in agile delivery, digital transformation, and cross functional leadership across multiple industries. Currently serving as project manager and scrum master at Astellas Pharma Inc., she oversees agile delivery initiatives supporting global life science programs.

With more than 15 years of experience spanning technology and pharmaceutical sectors, Ms. Thiagarajan has developed a reputation for leading complex implementations and driving operational efficiency. Her expertise includes agile methodologies, project and delivery management, product ownership, healthcare IT, telecom and network optimization, financial services modernization, retail technology upgrades, and GIS and digital mapping solutions.

Ms. Thiagarajan earned a Master of Business Administration in Organizational Leadership from Campbellsville University, a Master of Science in Information Systems from Virginia Tech, and a Bachelor of Engineering in Information Technology from Jawaharlal Nehru Technological University College of Engineering Hyderabad.

Throughout her career, she has contributed to major organizations across a wide range of industries. Her accomplishments include leading agile transformations at Cigna, overseeing retail technology upgrades at Walmart, managing large scale telecom transformation initiatives at T Mobile and Verizon, and modernizing financial platforms at Security Finance. She also contributed to the early development of Google Maps during her tenure at Google India, advancing to team lead within a year.

In addition to her corporate achievements, Ms. Thiagarajan is the creator of the YouTube channel My Experiments with Life – #Positivity #Learning, launched in 2023. Through this platform, she shares motivational content and insights focused on personal growth, technology, spirituality, and lifelong learning.

Her professional accomplishments have been recognized through honors including Marquis Who’s Who 2026, a featured podcast interview with Jim Masters on Close Up TV hosted across Apple Radio, Spotify, and iHeart., recognition in The National Law Review & EIN Presswire, and a certificate of appreciation from Virginia Tech for academic excellence and community involvement.

Outside of her professional work, Ms. Thiagarajan enjoys creating motivational YouTube content, exploring technology and spirituality, listening to contemporary music, and pursuing philanthropic and educational interests. She credits her strong work ethic and determination to the example set by her parents.

Looking ahead, she plans to continue advancing her leadership capabilities and pursue executive level opportunities that allow her to make significant contributions within the information technology sector.

Guided by a philosophy rooted in courage, persistence, and continuous learning, Ms. Thiagarajan remains committed to professional growth while inspiring others to pursue excellence and self-improvement.

Contact: Katherine Green, 516-825-5634, editorialteam@continentalwhoswho.com

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SOURCE The Inner Circle

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University of Phoenix Leaders Present at Building Blackboard Together 2026

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Presentations explored learning technology, accessibility and online pedagogy as higher education adapts to an AI-enabled future

PHOENIX, July 21, 2026 /PRNewswire/ — University of Phoenix leaders shared insights on artificial intelligence, accessibility, online learning and student support at Building Blackboard Together 2026, Blackboard’s flagship user conference, held July 13-15 in Dallas, Texas. The conference brought together educators, institutional leaders and industry experts to explore innovations, technologies and emerging practices shaping the future of teaching and learning.

Representing University of Phoenix were Marc Booker, Ph.D., vice provost of strategy; Kelly Hermann, vice president of Accessibility and Student Affairs; and Erin Amsden, group product manager. Through presentations and panel discussions, the leaders shared perspectives on responsible AI adoption, accessibility leadership, student engagement and the evolving role of learning technologies in supporting institutional goals and student success.

“Building Blackboard Together provides an opportunity to engage with peers across higher education who are navigating many of the same opportunities and challenges around technology, accessibility and learning mobility,” said Dr. Booker. “These conversations help advance practical approaches for supporting learners while thoughtfully integrating innovation into the educational experience.”

During the conference, University of Phoenix was also recognized with the 2026 Blackboard Catalyst Award for Ethical AI Leadership, which honors institutions advancing responsible, transparent and inclusive approaches to artificial intelligence that promote trust and equitable outcomes for learners and educators. The recognition follows the University’s ongoing efforts to support AI literacy, responsible use and AI-enabled learning experiences.

Exploring the Expanding Role of the Learning Management System

As part of the Strategic Leadership Summit, Booker served as a panelist for “The LMS as Mission-Critical: Connecting Learning, Experience & Evidence.” The session examined how learning management systems are evolving beyond course management to support learning, engagement and institutional insight across the student lifecycle.

Panelists discussed how institutions are leveraging learning technologies alongside student information systems to support teaching and learning, advising, co-curricular engagement and data-informed decision-making while addressing increasing expectations surrounding artificial intelligence, student success and accountability.

Sharing Lessons from AI-Powered Student Support

Booker also presented “Scaling AI-Powered Support Across the Student Experience at University of Phoenix,” a session focused on the University’s process for expanding its AI support assistant across the online classroom environment, moving from proof of concept to full-scale deployment over a six-month period.

In addition, Booker participated in “Online Pedagogy to Drive Institutional Growth: Best Practices and Success Stories,” a panel discussion exploring how institutions are designing engaging online learning experiences and leveraging Blackboard technologies to support quality course delivery and student engagement.

Advancing Accessibility Leadership

Hermann joined the session “Communicating Up: Turning Accessibility Work into Leadership-Ready Stories.” The presentation focused on strategies for translating accessibility initiatives into narratives, evidence and visualizations that resonate with institutional leaders.

The discussion explored ways to connect accessibility efforts to broader institutional priorities, demonstrate impact through data and support informed decision-making that advances accessibility and learner success.

Examining Emerging Challenges in Artificial Intelligence

Amsden served as a panelist for “Agentic AI in Pedagogy: Threats and Opportunities.” The session addressed the growing influence of agentic AI and its implications for academic integrity, assessment design and learner engagement.

Panelists explored how technology, pedagogy and security practices can work together to promote authentic student work while helping institutions balance innovation with responsible AI implementation.

Contributing to the Future of Teaching and Learning

Amsden, Booker and Hermann are key members of University of Phoenix’s dynamic leadership team, frequently invited to share their expertise at prestigious national conferences and events. In 2026, University leaders will participate in the ASU + GSV Summit, 1EdTech Learning Impact Conference, SXSW EDU Conference, and PESC Data Summit. These engagements underscore the University’s commitment to innovation and thought leadership in higher education, providing valuable insights and fostering collaborations that drive the future of learning.

About University of Phoenix

University of Phoenix is Built for Real Life. 50 Years Strong. The University innovates to help working adults enhance their careers and develop skills in a rapidly changing world through flexible online learning, relevant courses, academic AI pillars, and skills-mapped curriculum for associate, bachelor’s and master’s degree programs. Active students and alumni have access to Career Services for Life® resources including career guidance and tools. For more information, visit phoenix.edu.

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