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HAVAS LAUNCHES ‘SHAPE SHIFTING’ – A CREATOR-LED CONTENT PLATFORM, DEBUTING WITH THE GLP-1 REVOLUTION

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Havas enters the creator-led, serialized content space with Shape Shifting, a new platform to help brands lead cultural and health conversations.

LAS VEGAS, Jan. 7, 2025 /PRNewswire/ – Havas launched Shape Shifting — its first-ever creator-led, serialized content platform focused on the unfolding GLP-1 revolution — at the 2025 Consumer Electronics Show (CES). By combining medical and cultural expertise with episodic content targeted to GLP-1-curious and current users, this platform marks Havas’ bold step into building an editorially driven media property.

In partnership with Made In Network, one of the world’s leading producers and publishers of creator-led programming, Shape Shifting explores the cultural and scientific transformation sparked by GLP-1 medications like Ozempic, Wegovy, and Mounjaro.

Amidst the crowded social conversation on the topic, Shape Shifting provides an objective and trusted, science-led alternative to separate fact from fiction. Created in partnership with medical professionals and creative leaders, the series educates audiences on the profound micro and macro shifts in culture associated with GLP-1 use. Shape Shifting offers brands a credible and engaging way to connect with a wide, curious audience while redefining how brands can lead in this new media environment.

“The rise of GLP-1s demands more than commentary—it requires leadership,” said Lars Bengston, Chief Content Officer, Havas. “Shape Shifting is a clear demonstration of what’s possible when we invest in our own editorially driven platforms. By anchoring the series on YouTube and following the principles of cross-platform publishing, we’re meeting audiences where they are, showcasing how brands can build sustained engagement around their expertise.”

This groundbreaking first installment focusing on GLP-1 treatments, bridges health, culture, and commerce through trusted storytelling. With Shape Shifting as its first entry in the creator-driven content space, Havas is setting a new standard for how serialized episodic online can turn a brand’s given expertise into its greatest asset – building compelling narratives and creating unparalleled engagement in today’s modern content-dominated era.

Havas is debuting Shape Shifting at CES 2025. The presentation will explore how GLP-1s are driving a cultural shift and why brands must lead with credibility in an online world dominated by creators.

Watch the first three episodes of Shape Shifting here.

About Havas
Founded in 1835 in Paris, Havas is one of the world’s largest global communications networks, with more than 22,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model through its 70+ Havas Villages around the world, covering all communication activities. The teams of the three business units, Havas Creative Network, Havas Media Network, and Havas Health Network, work together with agility and in perfect synergy to offer tailor-made, innovative solutions to clients who support them in their positive transformation. Havas is committed to building a diverse culture where everybody feels they belong and can be themselves and thrive. Further information about Havas is available at www.havas.com.

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SOURCE Havas Worldwide, LLC

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Mystore Rolls Out White-Labelled Affiliate Buyer App for Enterprises on ONDC Network

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NEW DELHI, Jan. 21, 2025 /PRNewswire/ — Mystore®, the first ONDC-connected marketplace, introduces Affiliate Buyer Apps, a ready-to-go, white-labeled solution enabling big brands and enterprises to launch their own ONDC-compliant buyer apps quickly. This cutting-edge solution enables enterprise brands to further engage their large captive audience through an eCommerce-enabled sales channel on the open network.

Powered by StoreHippo’s proven Multistore® technology, the highly customizable Affiliate Buyer App can be launched in just one week, significantly reducing the typical 5-6 month development timeline. Mystore’s AI-powered, industry-agnostic Affiliate Buyer Apps enable enterprises like Telcos, Banks, Media Companies, AgriTech, FMCG, and Automobile Brands to create dedicated ecommerce sales channels to offer their branded products and also enhance their offerings by leveraging the fast-growing ONDC network of 3 lakh+ sellers and 2 crore+ products.

The Affiliate Buyer App solutions come packed with advanced features designed to fast-track growth, enhance buyer engagement and drive conversions.

Here’s what brands can achieve with Mystore Whitelabelled Affiliate buyer Apps:

Leverage the ONDC Network’s vast supply to engage customers and offer diverse products.Go to market in record time with fully branded and customisable Affiliate Buyer Apps that work seamlessly across devices and networks.Stay ahead of the curve with cutting-edge, battle-tested, auto-updated solutions that are fully compliant with the ONDC Network.Deliver precise and relevant search results with AI-powered Semantic Search.Scale with confidence using a secure, globally distributed infrastructure backed by industry-leading security accreditations, ensuring reliability and data protection.

Mystore’s Affiliate Buyer Apps also provide valuable strategic insights into evolving buyer behaviour and purchasing journeys, helping businesses stay ahead in the competitive digital commerce landscape.

Highlighting the transformative power of Affiliate Buyer Apps for large enterprise businesses with a wide customer base, Mr. Rajiv Kumar Aggarwal, CEO & Founder, Mystore said, “With Mystore’s Whitelabelled Affiliate Buyer Apps, enterprises can unlock the power of ecommerce without the complexities of building and managing the infrastructure themselves. Our solutions are plug-and-play, fully branded, and customizable, enabling businesses to focus on their growth and customer engagement while we handle the heavy lifting.”

About Mystore

Mystore® is an ONDC-connected marketplace that offers an unparalleled Ecommerce Ecosystem enabling Enterprises and SMEs to leverage the ONDC network to accelerate their growth. Mystore specialises in setting up dealer-network-based Quick Commerce Marketplaces for brands in record time. With its AI-enabled ecommerce solutions for smart selling (using Mystore Seller App)  and buying  (through the Mystore Buyer App), Mystore empowers businesses to enhance discoverability, personalize experiences and drive growth through the ONDC Network. Mystore’s cutting-edge ecommerce solutions are built on StoreHippo® – the leading enterprise ecommerce platform powering top enterprise brands across the globe for 10 years. Mystore enables hyperlocal businesses, SMEs, D2C brands, and Enterprises to join the ONDC Network ecosystem and explore the vast Indian markets. Built on next-gen technology, PCI-DSS, SOC2 and ISO/IEC 27001 compliant, Mystore offers a level-playing field and 360-degree ecommerce solutions to businesses irrespective of their size and industry vertical. 

About ONDC:

Incorporated on 31st December 2021, Open Network for Digital Commerce (ONDC), a Section 8 company, is an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, Government of India to create a facilitative model that revolutionizes digital commerce, giving greater thrust to penetration of retail e-commerce in India. ONDC is not an application, platform, intermediary, or software but a set of specifications designed to foster open, unbundled, and interoperable Open Networks.

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SWITCH Mobility Unveils SWITCH IeV8: A Game-Changer in Electric Light Commercial Vehicles (eLCV)

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–  Shri H. D. Kumaraswamy, Minister of Heavy Industries and Steel, unveils the SWITCH IeV8, an electric light commercial vehicle (eLCV) designed for mid-mile logistics, at the Bharat Mobility Expo 2025

NEW DELHI, Jan. 21, 2025 /PRNewswire/ — SWITCH Mobility Ltd, a part of the Hinduja Group, has unveiled the SWITCH IeV8, a revolutionary electric light commercial vehicle (eLCV) in the 7.2T category catering to mid-mile logistics. Designed with sustainability and operational efficiency at its core, the SWITCH IeV8 is set to transform the logistics sector in India.

The SWITCH IeV8, a robust addition to SWITCH Mobility’s eLCV portfolio is engineered for optimal performance, durability, and sustainability in cargo transportation. Featuring a cutting-edge advanced lithium battery chemistry, the IeV8 delivers an impressive range of 250 km on a single charge. Its versatile design accommodates up to 830 cubic feet of container space, making it ideal for diverse logistics needs. With a top speed of 80 km/h and fast-charging capabilities, it ensures swift and uninterrupted operations, meeting the demands of modern businesses.

With features like Electro-Hydraulic power steering (EHPS) for effortless maneuverability, a driver-centric AC cabin, tiltable steering, and sliding & reclining seats, the SWITCH IeV8 is crafted to deliver exceptional comfort and ergonomic excellence.

On the occasion, Mr. Dheeraj Hinduja, Chairman, SWITCH Mobility, said, “The unveiling of the SWITCH IeV8 represents our steadfast commitment to pioneering clean transportation solutions. This vehicle embodies our vision of providing innovative and environmentally conscious solutions that not only meet the demands of modern logistics but also contribute significantly to a greener future. With the IeV8, SWITCH Mobility reaffirms its position as a leader in innovation and eco-conscious development within the electric mobility sector.”

Mr. Mahesh Babu, Chief Executive Officer, SWITCH Mobility, added, “The SWITCH IeV8 is designed to address the increasing demand for efficient, reliable, and sustainable solutions in the mid-mile logistics segment. With a robust payload capacity up to 4 Ton and container compatibility of up to 830 cubic feet, the IeV8 is tailored to meet the varied needs of modern logistics operations. Its advanced lithium battery chemistry delivers a range of 250 km per charge, complemented by fast-charging capabilities that minimize downtime and maximize operational efficiency. Built with SWITCH Mobility’s advanced EV architecture, the vehicle delivers superior operational performance resulting in lowest total cost of ownership.

The SWITCH IeV8 is designed to deliver superior handling, durability, and driver comfort. With features like Electro-Hydraulic power steering (EHPS) for effortless maneuverability, a driver-centric AC cabin, tiltable power steering, and sliding & reclining seats, it ensures a comfortable and fatigue-free driving experience, even during long hauls. These thoughtful additions prioritize driver well-being, enhancing safety and productivity in every journey.”

Powered by SWITCH iON, our proprietary telematics system, the SWITCH IeV8 offers real-time vehicle health monitoring, ITMS, and efficient fleet management, among over 50 advanced features.

Designed for both performance and durability, the SWITCH IeV8 is an innovative vehicle that empowers businesses to lower operational costs while minimizing their carbon footprint. With the SWITCH IeV8, SWITCH Mobility is all set to create a transformative impact on India’s logistics sector by offering a solution that seamlessly combines performance, cost-effectiveness, and sustainability.

About SWITCH Mobility

SWITCH Mobility, a part of the Hinduja Group, is a global electric bus and light commercial vehicle manufacturer committed to advancing green mobility. Formed through a strategic collaboration between the engineering expertise of the Indian powerhouse Ashok Leyland and the British bus maker Optare, it seamlessly integrates the very best innovators and cutting-edge technology to deliver unrivalled product choices on a global scale. In 2014, SWITCH (then Optare) introduced the first British built, pure electric buses to London’s roads and since then has put over 950 EVs on the road, clocking up over 130 million kilometers globally.

SWITCH Mobility’s accomplishments are underscored by numerous awards, such as Most Trusted Brand of India, Company of the Year, L&ICV People Mover of the Year, Star Electric Bus of the Year, Sustainability Award, Best PR Campaign, and Most Trusted Brand of the Nation. Recognized as a Great Place to Work, SWITCH Mobility cultivates a corporate culture that values agility, innovation, and responsibility.

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Aurigo Expands Its Bangalore Facility, Advancing R&D and Innovation Efforts

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BENGALURU, India, Jan. 21, 2025 /PRNewswire/ — Aurigo Software, the leading provider of capital planning and construction management software for infrastructure and private owners, announced the opening of its new global research and development (R&D) center in Bangalore, India. This move marks a significant milestone as Aurigo transitions to a larger, state-of-the-art facility, consolidating its operations in the city to drive innovation and scale growth.

Aurigo’s presence in Bangalore and Mysore has allowed the company to tap into a vast talent pool of over 1.3 million professionals across India, advancing its engineering, technology, and business strategies. The newly established center is set to focus on developing software products, including artificial intelligence-based (AI) solutions that meet the evolving needs of the global infrastructure sector.

“The Bangalore campus is not just a space; it is a testament to how far we have come in the past 20 years,” said Balaji Sreenivasan, CEO and Founder of Aurigo Software. “This new facility will play a crucial role as we expand our product offerings, explore new markets, and develop innovative AI solutions that drive smarter, more efficient infrastructure development worldwide.”

The nearly 60,000-square-foot facility is designed to promote collaboration and employee well-being. It features advanced demo rooms, ergonomic workstations, a state-of-the-art training center, a well-equipped cafeteria, and dedicated wellness and recreational spaces. The amenities are designed to encourage creativity and improve productivity, aligning with Aurigo’s commitment to maintaining a supportive work environment.

“The launch of our global R&D center represents our investment in creating an environment where innovation thrives,” said Marisa Landez, Vice President of Human Resources at Aurigo Software. “The workspace helps support a hybrid-work model and empowers our teams to push boundaries and advance their careers while maintaining meaningful connections and healthy work-life integration.”

Aurigo’s ongoing investments in its Bangalore and Mysore hubs, combined with the recent hiring of engineering graduates from premier institutions, highlight its strategic focus on fostering talent and expanding capabilities. Additionally, the company’s involvement with local universities, charities, and the business community through initiatives like Aurigo Cares reflects its commitment to community engagement and development. Aurigo’s growing presence in India further supports its broader vision for excellence in infrastructure management.

About Aurigo Software

Aurigo builds software that helps build the world. Aurigo provides modern, cloud-based solutions for capital infrastructure and private owners to help plan with confidence, build with quality, and maintain their assets efficiently. With more than $300 billion of capital programs under management, Aurigo’s solutions are trusted by over 300 customers in transportation, water and utilities, healthcare, higher education, and government on over 40,000 projects across North America. Aurigo helps capital program executives make better decisions based on proprietary artificial intelligence and machine learning technology. Aurigo is a privately held U.S. corporation headquartered in Austin, Texas, with global offices in Canada and India. Learn more at www.aurigo.com.

 

View original content:https://www.prnewswire.com/in/news-releases/aurigo-expands-its-bangalore-facility-advancing-rd-and-innovation-efforts-302355276.html

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