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Sony Electronics Announces XYN Motion Studio App that Accelerates Creative Use of Motion Data

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2 years ago

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Making full-fledged motion production accessible with improved accuracy, motion “tweening,” and auto-tagging functions

SAN DIEGO, Jan. 6, 2025 /PRNewswire/ — Sony Electronics Inc. (“Sony”) announced the launch of “XYN Motion Studio*1,” as the first product under Sony’s new brand “XYN™*2(/zin/),” which integrates software and hardware solutions for spatial content creation. XYN Motion Studio is a PC application which supports connections with 12 “mocopi®” sensors and utilizes Sony’s proprietary algorithms for automatic motion interpolation and auto-tagging functions, that enhances and streamlines the creative use of motion data.

The mobile motion capture system “mocopi” launched in 2023, uses Sony’s unique algorithms to achieve high-precision motion measurement with only six small and lightweight sensors connected to a smartphone app1. “mocopi” has been utilized not only by VTubers and Virtual Reality (VR) social platform users but also by creators in game, film, and animation production. The new XYN Motion Studio builds on the advantages of “mocopi,” such as studio- or suits-free motion capture, enhancing precision through connections with 12 sensors via dedicated sensor data receivers for direct connection with a PC (professional mode)*3. The application also adds new functions such as editing of motion data, making motion capture more accessible to a wider range of creators in various genres, who have previously faced high costs and equipment hurdles.

With the launch of XYN Motion Studio, Sony also offers bands for attaching additional sensors to both arms, thighs, and hands (or feet). Additionally, the existing “mocopi” PC application*4 will be updated to support direct connections between 12 “mocopi” sensors and a PC via the new receiver.

In addition to enhanced precision by professional mode, XYN Motion Studio also takes advantage of the proprietary algorithms used in “mocopi” to enable new features such as motion data editing, automatic motion interpolation that generates natural motion data connecting different motions, and automatic tagging of motion data uploaded to the cloud which enables text-based searching.

Sony aims to liberate creators in the spatial content production field to eliminate any hurdles of time constraints and location through technology.

Main Features

1. Easy and precise motion capture with professional mode (connection with 12 sensors)
Users can acquire more precise motion data by wearing 12 “mocopi” sensors to both arms, thighs, and hands (or feet) in addition to head, hip, ankles and wrists, which are directly connected to a PC with the XYN Motion Studio app installed, via the sensor data receivers*5.
The app also uses raw data from the sensors to improve grounding of the avatars’ feet, while the new ‘camera blending’ feature further enhances data accuracy by combining footage from a camera connected to the PC with data from the sensors.

2. Motion data editing made simple and efficient with automated features
XYN Motion Studio allows users to edit motion data recorded within the app, or other data in compatible formats. The app also features automatic motion interpolation (“tweening”) that smoothly connects two or more motions by generating natural and realistic motion data between them.
Furthermore, edited motion data can be used with various industry-standard digital content creation tools*6, enabling creators to integrate the tool flexibly into their own workflows.

3. Cloud and automatic tagging features*7 accelerate the utilization of motion data
By uploading motion data to the cloud, users can not only store their data for their convenience, but also  have the app automatically analyze and tag motion data using proprietary algorithms, which enables text-based search. Frequently used motion data is also provided as presets within the app, enhancing the convenience of motion data editing and utilization.

Pricing and availability 
XYN Motion Studio app will be available for Windows PCs. The app can be downloaded from Microsoft Store, starting end of March 2025. The use of the app requires Microsoft accounts.
The Sensor data receiver for “mocopi” and Sensor bands for “mocopi” will be available exclusively at www.electronics.sony.com.

Specifications/Resources
Full specifications are available at https://xyn.sony.net/en/products/xyn_motion_studio

“SONY” “Sony” and “mocopi” are trademarks or registered trademarks of Sony Group Corporation or its affiliates. Other product names, service names, logos and/or company names used in this Press Release are trademarks, registered trademarks or copyrighted properties of their respective owners.

About Sony Electronics Inc.  
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information. 

*1. XYN Motion Studio runs on Windows PCs.
*2. For the press release on “XYN” please see https://www.sony.net/corporate/information/news/202501/25-001E/
*3. Mobile motion capture system “mocopi” includes 6 sensors. Using professional mode requires 2 sets of “mocopi.”  
*4. For details about the “mocopi” PC application please see
https://www.sony.net/Products/mocopi-dev/en/documents/mocopiPC/HowTo_mocopiPC.html  
*5. The Sensor data receiver for “mocopi” supports connection with 6 “mocopi” sensors per device. 2 “mocopi” data receivers are requires to pair 12 “mocopi” sensors with the XYN Motion Studio app or the “mocopi” PC application.
*6. XYN Motion Studio supports BVH and FBX formats.
*7 XYN Motion Studio requires Microsoft account.
*The screen images shown are for illustration purposes only and may not be an exact representation of the final product.

1 Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Use of third party services or apps may require registration and/or acceptance of a license agreement, privacy policy and other terms and conditions. Sony bears no responsibility for third party websites, services and apps. Features and specifications are subject to change without prior notice.

 

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SOURCE Sony Electronics, Inc.

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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5 hours ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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6 hours ago

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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6 hours ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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