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ASUS Puts AI Within Reach of Everyone with its Always Incredible Copilot+ PC Lineup and Other Innovations at CES 2025

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From consumer and commercial AI laptops to AI-optimized desktops, ASUS pushes the boundaries of innovation and champions sustainability

LAS VEGAS, Jan. 8, 2025 /PRNewswire/ — ASUS today unveiled a lineup of cutting-edge AI-powered products at its “Always Incredible” virtual launch event for CES 2025. Driven by the company’s vision of Ubiquitous AI. Incredible Possibilities. and a strong commitment to sustainability, ASUS introduced a wide range of innovations that seamlessly blend power, creativity, and environmental responsibility.

Building on over 35 years of expertise, ASUS presented diverse AI-enabled products that push the boundaries of innovation and highlight its transformation into a comprehensive AI company. From ultraportable laptops with advanced AI experiences to enterprise solutions optimized for peak productivity and compact computing systems, the ASUS CES 2025 portfolio is crafted to empower both individuals and organizations alike.

“ASUS is entering an exciting chapter focused on making AI-driven technology more accessible and impactful,” said Samson Hu, ASUS Co-CEO. “This year, at CES 2025, we’re taking our commitment to democratizing AI further by being one of the first brands to offer a line of Copilot+ PCs that promote exceptional value and outstanding innovation. Ultimately, our solutions are always designed to enhance user experiences for everyone, from individual users to enterprises.”

“Copilot+ PCs are the fastest, most intelligent, and secure Windows PCs ever built, with AI experiences that inspire productivity and creativity,” said Mark Linton, Vice President of Device Partner Sales at Microsoft. “It’s an exciting time for Windows 11, our partnership with ASUS, and the expansion of its Copilot+ PC portfolio. As we approach the end of support for Windows 10, now is the perfect time to upgrade to a new Copilot+ PC, like the all-new Zenbook A14 or Vivobook 14/16.”

CES 2025 attendees can experience all these innovations firsthand. The products featured during the virtual launch event, including those in the separate Republic of Gamers (ROG) CES launch event, will be available for an exclusive hands-on experience at The Venetian Expo, Meeting Room #3102, from January 6 to January 9, 2025.

Visitors can also explore a wide range of other ASUS solutions, including the newest AI PCs, peripherals, displays, phones, motherboards, networking devices, and graphics cards.

ASUS Zenbook A14: The World’s Lightest Copilot+ PC

During the launch event, ASUS introduced the ASUS Zenbook A14 (UX3407), the product line’s first Qualcomm Snapdragon®® model. Available in Zabriskie Beige and Iceland Gray, this laptop combines a minimalist aesthetic with advanced performance. Weighing under 2.5lbs, the Zenbook A14 is the world’s lightest Copilot+ PC, making it the best everyday companion for the modern commuter. .

The laptop features a high-capacity battery of up to 70Wh, boasting up to 32 hours1 of battery life, allowing users to remain productive throughout the day. For the first time in the Zenbook series, the entire chassis (lid, keyboard frame and bottom case) is crafted from Ceraluminum™. This innovative, ASUS-exclusive material is a high-tech ceramic that offers durability and protection against wear, scratches, and fingerprints – making maintenance effortless.

Equipped with the latest Snapdragon® X Series processors featuring a Qualcomm® Hexagon™ NPU that delivers up to 45 TOPS, the Zenbook A14 delivers an enhanced Copilot+ experience. Users can enjoy seamless capabilities with AI features like Live Captions, Cocreator in Paint, Generative Fill in Paint, Restyle Image and Image Creator in Photos, and super resolution in Photos, with more features to come such as Recall (Preview), Click to Do (Preview), and improved Windows Search2.

The dual fan design maximizes thermal performance, ensuring efficiency during demanding tasks. Additionally, enhanced privacy features, such as adaptive lock and multi-person detection, provide an extra layer of security, while a full range of I/O ports ensures connectivity for all essential devices. The Zenbook A14 offers the ultimate combination of power, portability, and smart technology – catering to the needs of today’s users.

ASUS Vivobook 14 and 16: AI Laptops for Everyone

ASUS Vivobook 14/16 (X1407QA/X1607QA) Copilot+ PCs offer a powerful upgrade for users seeking enhanced productivity, intelligence, and security – all at an exceptional value. Equipped with the super-efficient Snapdragon® X processor that delivers 45 NPU TOPS of AI processing power, these laptops offer a 44% performance boost3 previous generation and provide up to 19.8 hours4. Seamless connectivity with Microsoft Phone Link and Snapdragon®-powered devices ensures a smooth experience for both work and leisure. One Vivobook 14 (M1407KA) and two Vivobook 16 (M1607KA) configurations that feature the latest AMD Ryzen™ AI 300 Series processor are also included in this new lineup.

AI-enabled features elevate the Vivobook 14/16, offering dynamic and intuitive ways to create and stay organized. Users can unlock creativity using tools like Cocreator in Paint to refine artwork in real time, and Generative Fill and Erase for effortless photo edits. The ASUS-exclusive StoryCube application automatically categorizes files based on content for better organization, while Live Captions provide real-time, accurate subtitles to bridge language barriers.

Security is a top priority, and the Microsoft Pluton security processor offers additional protection against threats. The AI Camera enhances security by detecting the user’s presence and locking the device when they step away, which works with Adaptive Lock and Adaptive Dimming to conserve battery life and maintain privacy. Built with a stylish design and military-grade durability, these laptops also feature a comprehensive array of I/O ports, including two USB4 Type-C, two USB 3.2 Gen1 Type-A, HDMI, and an audio combo jack – facilitating effortless connectivity.

Available in Platinum Gold, Cool Silver and Quiet Blue, the Vivobook 14/16 appeals to users with diverse tastes and offers an ideal opportunity to upgrade to a smarter, more secure, and more efficient device.

ASUS Zenbook DUO: Effortlessly Versatile

The ASUS Zenbook DUO (UX8406CA) is a revolutionary dual-screen laptop that rewrites the rules for on-the-go versatility. Despite its compact form factor – weighing at just 3.64lbs – the Zenbook DUO is equipped with up to two stunning 14-inch 3K 120 Hz OLED touchscreens, a detachable, rechargeable keyboard, and a lay-flat 180° hinge that instantly expands the visual workspace to up to an expansive 19.8 inches, which can be used in vertical or horizontal orientations for several user modes: dual-screen, sharing, desktop, and laptop . Additionally, the built-in ScreenXpert software enables smartphone-like multitouch gesture support for intuitive operation – users can launch a virtual keyboard, maximize a window, and much more with simple multi-finger gestures. Available in Inkwell Gray and now refreshed with up to an Intel® Core™ Ultra 9 285H processor, 32GB of LPDDR5X RAM, and 2TB PCIe 4.0 SSD, the Zenbook DUO exemplifies power and functionality – making it the ultimate portable productivity machine.

ASUS Zenbook 14: Premium Design and Performance

ASUS Zenbook 14 (UX3405CA/UM3406KA) – available in Quiet Blue, Foggy Silver, and Jade Black –delivers uncompromised mobility with its lightweight and sturdy all-metal chassis. At just over half an inch slim and weighing only 2.82 lbs, the remarkably sleek Zenbook 14 is the perfect on-the-go companion. The specially designed 75 Wh battery offers a long lifespan of unplugged operation for all-day productivity. Built around the latest AI-powered Intel® Core™ Ultra Series 2 and AMD Ryzen™ AI 300 Series processors, the Zenbook 14 packs a powerful punch despite its compact chassis. Its ultrafast up to 1 TB SSD storage, up to 32GB LPDDR5X RAM, and up to WiFi 7 connectivity allow users to wait less and work faster, wherever they are.

ASUS Vivobook Pro 15: Creative Pro, Gaming Pro

The ASUS Vivobook Pro 15 (N6506CU) is a high-performance 15.6-inch laptop that offers seamless creativity and immersive gaming with cutting-edge components, including the new Intel® Core™ Ultra 9 285H processor and an NVIDIA® GeForce RTX™ 4050 GPU. Other high-performance components include 24GB LPDDR5x RAM and 1 TB M.2 NVMe PCIe 4.0 SSD. It also features the ASUS DialPad, which provides users with intuitive and precise fingertip control over their apps and shortcuts. Additionally, the long-lasting 75 Wh battery provides uninterrupted power all day long, giving the Vivobook Pro 15 the stamina to provide an optimized gaming experience and empower endless creative passion.

ASUS Vivobook S 14 and 16: Maximum Performance in a Minimalist Design

The ASUS Vivobook S Series – available in both 14-inch (M5406WA) and 16-inch (S5606CA/M5606KA) configurations – are sleek, lightweight laptops designed for on-the-go productivity and entertainment. They feature ASUS IceCool thermal technology with two 97-blade IceBlade fans and two air vents, allowing for optimal performance even under demanding workloads.  The laptops are refreshed with the latest Intel® Core™ Ultra Series 2 and AMD Ryzen™ AI 300 Series processors, making them ideal for running AI applications efficiently. The Vivobook S Series also features an ergonomic design that includes a customizable single-zone RGB backlit keyboard and an ultra-large touchpad for enhanced comfort and control. It also offers speedy WiFi 7 connectivity, a wide array of I/O ports, an ASUS Lumina OLED display, and a Harman Kardon-certified Dolby Atmos® audio system –making it the perfect device for dynamic users seeking a powerful and reliable companion.

ASUS V Series AiO and Desktops

ASUS V400 All-in-One PCs (V440 and V470) and the ASUS V500 Mini Tower (V500) are high-performance desktops designed for demanding home users. Powering everyday tasks from research and study to the latest in modern entertainment and gaming, these desktops feature up to Intel® Core™ i7-13620H processors. For an immersive gaming experience, the ASUS V500 Mini Tower offers the option to be paired with NVIDIA® GeForce RTX™ graphics.

ASUS V400 series AiO comes with 24-inch and 27-inch touch display options, both benefiting from a remarkably slim, light and space-saving design. ASUS V400 series AiO projects a minimalist aesthetic, with a slim, stylish design that’s perfect for modern homes and workspaces. Even the internals are tidy, creating a smaller package that empowers greater expandability. The sound mixed in Dolby® Atmos stereo goes beyond left and right channels. Instead, sound is precisely placed all around, creating an enveloping effect that fully immerses the listener in the audio experience, perfect for multimedia entertainment.

ASUS V500 Mini Tower handles any task with ease – whether it be writing reports, browsing the web, watching videos or gaming with the kids. V500 Mini Tower is also designed to work in near silence. The optimized cooling system ensures it generates less than 24dB of noise at idle, and a maximum of 38dB at full load. Moreover, the fan-stop technology means that V500 Mini Tower is able to drop down to as little as 0dB all but eliminating noise – and empowering users to work without distractions.

ASUS ExpertBook B Series: Redefining Business Laptops

The ASUS ExpertBook B5 (B5405/B5605) and ExpertBook B3 (B3405/B3605) set a new benchmark for enterprise laptops by merging unmatched customization, extensive security features, and superior performance. Designed for the government, education, and corporate sectors, these laptops offer flexible configurations with up to Intel® Core™ Ultra processors (Series 2), ensuring durability and a user-friendly experience.

Featuring Intel® vPro® CPU options with dual SSD and SO-DIMM slots, the ExpertBook B series meets large-scale enterprise demands. Businesses can choose up to three Intel® CPU generations, 64GB DDR5 RAM, and flexible SSD configurations. The 16-inch B5 and B3 models offer a four-row numeric keypad and enlarged touchpad.

Security includes dual BIOS, Intel® vPro®, discrete TPM, and NIST SP 800-155–compliant BIOS recovery, complemented by ASUS Business Manager and ASUS Control Center for IT management. A low-resistance airflow cooling system extends device lifespan by 40% while maintaining performance.

ASUS’s Digital Product Passport (DPP), starting with the ExpertBook B series, provides transparent product data—covering specs, repair history, recycling info, and carbon footprint—aligning with global sustainability standards like the European Green Deal and TCO 10. With EPEAT registration and RoHS compliance, the ExpertBook B series is a solid choice for eco-conscious businesses.

ASUS Expert P Series: Flexible and Affordable SMB Solutions

ASUS Expert P Series delivers a complete, reliable, and affordable IT solution for SMBs. This comprehensive lineup, encompassing laptops, All-in-One PCs, and Desktops, empowers small businesses with powerful performance, durable enterprise-grade chassis, and enterprise grade services.

For businesses valuing cost-effective performance, ExpertBook P3 (P3405/P3605) is the ideal choice. Available with either 14-inch or 16-inch displays, this model combines high performance with ASUS AI enhancements, making it perfect for information workers who need reliable technology during regular office hours. Its thin, light, full-metal design ensures that both mobility and durability are not compromised.

Completing the laptop series, ExpertBook P1 (P1403/P1503) is designed for administrators and budget-conscious professionals who require essential computing services without compromise. Available in 14-inch or 15-inch FHD options, ExpertBook P1 blends effective performance with everyday functionality, housed in a practical, plastic design that delivers where it counts.

ASUS ExpertCenter P400 All-in-One PCs (P440/P470) combines advanced technology, superior performance and a minimalist aesthetic, offering business users an enhanced computing experience. With 27-inch and 24-inch NanoEdge touch display options, up to Intel® Core™ i7-13620H processor, the series is expertly engineered to handle demanding applications and multitasking, smoothly and efficiently – ready to power through productivity tasks in a compact form factor, perfect for home offices or startup workspaces.

ASUS ExpertCenter P500 Mini Tower (P500) features superior and ASUS-exclusive thermal technology ensures optimal performance under any workload, while advanced AI noise-canceling technology creates a distraction-free environment. It also benefits from outstanding build quality inside and out, including an all-solid capacitor design – ready to drive years of durable and reliable computing. Powered by up to Intel® Core™ i7-13620H processor and fast DDR5 memory, this versatile desktop PC makes short work of tasks.

AVAILABILITY AND PRICING

ASUS Zenbook A14 (UX3407QA-PS76) in Iceland Gray, priced at $1099.99, will be available for purchase on January 13, 2025, at the ASUS Store and Best Buy online. To stay up to date on availability information, please sign up here. An additional Zenbook A14 configuration in Zabriskie Beige, UX3407QA-X1P512, will be available for purchase at Best Buy for $899.99 during late Q1 2025.

ASUS Vivobook 14/16 (X1407QA/X1607QA), priced at $699.99 and $749.99 respectively, are now available for pre-order at the ASUS Store. ASUS Vivobook 14/16 (M1407KA/M1607KA) will be available for purchase at the ASUS Store (Vivobook 14/16) starting at $799.99 and $749.99 respectively during late Q1 2025. ASUS Vivobook 14/16 (M1407KA/M1607KA) will be available for purchase at the ASUS Store (Vivobook 14/16) starting at $799.99 and $749.99 respectively during late Q1 2025.

ASUS Zenbook DUO (UX8406CA) priced at $1699.99, will be available for purchase on February 10, 2025, at the ASUS Store and Amazon. Additional Zenbook DUO configurations (UX8406CA-DS79T/UX8406CA-IS99T) priced and $1599.99 and $1699.99, will be available for purchase during late Q1 2025 at the ASUS Store and Costco respectively.

ASUS Zenbook 14 (UX3405CA-PS99T), priced at $1299.99, will be available for purchase on January 27, 2025, at the ASUS Store. ASUS Zenbook 14 (UM3406KA-PS76T/ UM3406KA-WS79T) priced at $999.99 will be available for purchase during late Q1 2025 at the ASUS Store and Walmart.

ASUS Vivobook Pro 15 (N65606CU), priced at $1399.99, will be available for purchase at the ASUS Store during Q1 2025.

ASUS Vivobook S 14 (M5406WA-BS99), priced at $1099.99, will be available for purchase during late Q1 2025 at Best Buy. ASUS Vivobook S 16 (S5606CA-SB91/S5606CA-DS99) priced at $1099.99 and $1299.99 will be available for purchase during late Q1 2025 at Staples and the ASUS Store respectively.

ASUS Desktop, All-In-One PCs, and Expert Series Business Solutions will be available during 1H 2025.

For additional information and updates, please visit https://www.asus.com/us/ or contact your local ASUS representative.

SPECIFICATIONS

ASUS Zenbook A14 (UX3407)

Model

UX3407QA-PS76

UX3407QA-X1P512

Marketing Name

Zenbook A14

Zenbook A14

Operating System

Windows 11 Home

Windows 11 Home

Color

Iceland Gray

Zabriskie Beige

Material

Magnesium Aluminum

Magnesium Aluminum

Weight

2.18 lbs

2.4 lbs

Dimensions

12.23″ x 8.42″ x 0.53″ ~ 0.63″

12.23″ x 8.42″ x 0.53″ ~ 0.63″

Display

OLED, 14″, 60Hz, 1920×1200, 100% DCI-P3

OLED, 14″, 60Hz, 1920×1200, 100% DCI-P3

Processor

Qualcomm Snapdragon® X

Qualcomm Snapdragon® X Plus X1P42100

Graphics

Qualcomm Adreno GPU

Qualcomm Adreno GPU

Memory

32GB LPDDR5X (on board)

16GB LPDDR5X (on board)

Storage

1TB PCIe 4.0 SSD (1 x M.2 2280 slot)

512GB PCIe 4.0 SSD (1 x M.2 2280 slot)

Webcam

1080 FHD IR Camera

1080 FHD IR Camera

Wi-Fi

Wi-Fi 6E + Bluetooth 5.3

Wi-Fi 6E + Bluetooth 5.3

IO Ports

1 x USB 3.2 Gen 2
 2 x USB 4.0 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

1 x USB 3.2 Gen 2
 2 x USB 4.0 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

Battery

70Whr

70Whr

AC Adapter

Type-C, 65W AC Adapter, Output: 20V DC, 3.25A, 65W, Input: 100-240V AC 50/60GHz universal

Type-C, 65W AC Adapter, Output: 20V DC, 3.25A, 65W, Input: 100-240V AC 50/60GHz universal

MSRP

1099.99

899.99

ASUS Vivobook 14/16 (X1407QA/X1607QA)

Model

X1607QA-DS54

X1407QA-BS56

Marketing Name

Vivobook 16

Vivobook 14

Operating System

Windows 11 Home

Windows 11 Home

Color

Quiet Blue

Cool Silver

Material

Plastic

Plastic

Weight

3.88 lbs

3.06lbs

Dimensions

14.06″ x 9.87″ x 0.70″ ~ 0.78″

12.41″ x 8.80″ x 0.70″ ~ 0.70″

Display

IPS-level, 16″, 60Hz, 1920×1200

IPS-level, 16″, 60Hz, 1920×1200

Processor

Qualcomm Snapdragon® X

Qualcomm Snapdragon® X

Graphics

Qualcomm Adreno GPU

Qualcomm Adreno GPU

Memory

16GB LPDDR5X (on board)

16GB LPDDR5X (on board)

Storage

512GB PCIe 4.0 SSD (1 x M.2 2280 slot)

512GB PCIe 4.0 SSD (1 x M.2 2280 slot)

Webcam

1080 FHD IR Camera

1080 FHD IR Camera

Wi-Fi

Wi-Fi 6E + Bluetooth 5.3

Wi-Fi 6E + Bluetooth 5.3

IO Ports

2 x USB 3.2 Gen 1
 2 x USB 4.0 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

2 x USB 3.2 Gen 1
 2 x USB 4.0 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

Battery

50Whr

50Whr

AC Adapter

Type-C, 65W AC Adapter, Output: 20V DC, 3.25A, 65W, Input: 100-240V AC 50/60GHz universal

Type-C, 65W AC Adapter, Output: 20V DC, 3.25A, 65W, Input: 100-240V AC 50/60GHz universal

MSRP

749.99

699.99

ASUS Vivobook 14/16 (M1407KA/M1607KA)

Model Name

M1607KA-DS76

M1607KA-DS54

M1407KA-PS74

Marketing Name

Vivobook 16

Vivobook 16

Vivobook 14

Operating System

Windows 11 Home

Windows 11 Home

Windows 11 Home

Color

Quiet Blue

Quiet Blue

Platinum Gold

Material

Plastic

Plastic

Plastic

Weight

3.88 lbs

3.88 lbs

3.28 lbs

Dimensions

14.06″ x 9.87″ x 0.70″ ~ 0.78″

14.06″ x 9.87″ x 0.70″ ~ 0.78″

 12.41″ x 8.80″ x 0.70″ ~ 0.78″

Display

IPS-level, 16″, 60Hz, 1920×1200

IPS-level, 16″, 60Hz, 1920×1200

IPS-level, 14″, 60Hz, 1920×1200

Processor

AMD Ryzen AI 7 350

AMD Ryzen AI 5 340

AMD Ryzen AI 7 350

Graphics

RDNA 3.5

RDNA 3.5

RDNA 3.5

Memory

16GB DDR5

16GB DDR5

16GB DDR5

Storage

1TB PCIe 4.0 SSD (1 x M.2 2280 slot)

512GB PCIe 4.0 SSD (1 x M.2 2280 slot)

512GB PCIe 4.0 SSD (1 x M.2 2280 slot)

Webcam

1080 FHD IR Camera

1080 FHD IR Camera

1080 FHD IR Camera

Wi-Fi

Wi-Fi 6E + Bluetooth 5.3

Wi-Fi 6E + Bluetooth 5.3

Wi-Fi 6E + Bluetooth 5.3

IO Ports

2 x USB 3.2 Gen 1
 2 x USB 4.0 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

2 x USB 3.2 Gen 1
 2 x USB 4.0 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

2 x USB 3.2 Gen 1
 2 x USB 4.0 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

Battery

42Whr

42Whr

42Whr

AC Adapter

Type-C, 65W AC Adapter, Output: 20V DC, 3.25A, 65W, Input: 100-240V AC 50/60GHz universal

Type-C, 65W AC Adapter, Output: 20V DC, 3.25A, 65W, Input: 100-240V AC 50/60GHz universal

Type-C, 65W AC Adapter, Output: 20V DC, 3.25A, 65W, Input: 100-240V AC 50/60GHz universal

MSRP

849.99

749.99

799.99

ASUS Zenbook DUO (UX8406CA)

Model Name

UX8406CA-PS99T

UX8406CA-IS99T

UX8406CA-DS79T

Marketing Name

Zenbook DUO

Zenbook DUO

Zenbook DUO

Operating System

Windows 11 Home

Windows 11 Home

Windows 11 Home

Color

Inkwell Gray

Inkwell Gray

Inkwell Gray

Material

Magnesium Aluminum

Magnesium Aluminum

Magnesium Aluminum

Weight

3.64 lbs

3.64 lbs

3.64 lbs

Dimensions

12.34″ x 8.58″ x 0.57″ ~ 0.78″

12.34″ x 8.58″ x 0.57″ ~ 0.78″

12.34″ x 8.58″ x 0.57″ ~ 0.78″

Display

ASUS Lumina OLED, 14″, 120Hz, 2880×1800, 100% DCI-P3, Pantone Validated, Touch

OLED, 14″, 120Hz, 1920×1200, 100% DCI-P3, Pantone Validated, Touch

OLED, 14″, 120Hz, 1920×1200, 100% DCI-P3, Pantone Validated, Touch

Processor

Intel Core Ultra 9 285H

Intel Core Ultra 9 285H

Intel Core Ultra 7 265H

Graphics

Intel Arc Graphics

Intel Arc Graphics

Intel Arc Graphics

Memory

32GB LPDDR5X (on board)

32GB LPDDR5X (on board)

32GB LPDDR5X (on board)

Storage

1TB PCIe 4.0 SSD (1 x M.2 2280 slot)

2TB PCIe 4.0 SSD (1 x M.2 2280 slot)

1TB PCIe 4.0 SSD (1 x M.2 2280 slot)

Webcam

1080 FHD IR Camera

1080 FHD IR Camera

1080 FHD IR Camera

Wi-Fi

Wi-Fi 7 + Bluetooth 5.4

Wi-Fi 7 + Bluetooth 5.4

Wi-Fi 7 + Bluetooth 5.4

IO Ports

1 x USB 3.2 Gen 1
 2 x Thunderbolt 4 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

1 x USB 3.2 Gen 1
 2 x Thunderbolt 4 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

1 x USB 3.2 Gen 1
 2 x Thunderbolt 4 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

Battery

75Whr

75Whr

75Whr

AC Adapter

Type-C, 65W AC Adapter, Output: 20V DC, 3.25A, 65W, Input: 100-240V AC 50/60GHz universal

Type-C, 65W AC Adapter, Output: 20V DC, 3.25A, 65W, Input: 100-240V AC 50/60GHz universal

Type-C, 65W AC Adapter, Output: 20V DC, 3.25A, 65W, Input: 100-240V AC 50/60GHz universal

MSRP

1699.99

1699.99

1599.99

ASUS Zenbook 14 (UX3405CA)

Model Name

UX3405CA-PS99T

UX3405CA-U9321TB

UX3405CA-U7512

Marketing Name

Zenbook 14

Zenbook 14

Zenbook 14

Operating System

Windows 11 Pro

Windows 11 Home

Windows 11 Home

Color

Foggy Silver

Jasper Gray

Jasper Gray

Material

Aluminum + mg-al

Aluminum + mg-al

Aluminum + mg-al

Weight

2.82 lbs

2.82 lbs

2.82 lbs

Dimensions

12.30″ x 8.67″ x 0.59″ ~ 0.59″

12.30″ x 8.67″ x 0.59″ ~ 0.59″

12.30″ x 8.67″ x 0.59″ ~ 0.59″

Display

14″, ASUS Lumina OLED, 120Hz, 2880×1800, 100% DCI-P3

14″, ASUS Lumina OLED, 120Hz, 2880×1800, 100% DCI-P3

14″, OLED, 60Hz, 1920×1200, 100% DCI-P3

Processor

Intel Core Ultra 9 285H

Intel Core Ultra 9 285H

Intel Core Ultra 7 265H

Graphics

Intel Arc Graphics

Intel Arc Graphics

Intel Arc Graphics

Memory

32GB LPDDR5X (on board)

32GB LPDDR5X (on board)

16GB LPDDR5X (on board)

Storage

1TB PCIe 4.0 SSD (1 x M.2 2280 slot)

1TB PCIe 4.0 SSD (1 x M.2 2280 slot)

512GB PCIe 4.0 SSD (1 x M.2 2280 slot)

Webcam

FHD IR Camera

FHD IR Camera

FHD IR Camera

Wi-Fi

Wi-Fi 7 + Bluetooth 5.4

Wi-Fi 7 + Bluetooth 5.4

Wi-Fi 7 + Bluetooth 5.4

IO Ports

1 x USB-A 3.2 Gen 1
 2 x Thunderbolt 4 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

1 x USB-A 3.2 Gen 1
 2 x Thunderbolt 4 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

1 x USB-A 3.2 Gen 1
 2 x Thunderbolt 4 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

Battery

75Whr

75Whr

75Whr

AC Adapter

TYPE-C, 65W AC Adapter, Output: 20V DC, 3.25A, 65W, Input: 100-240V AC 50/60GHz universal

TYPE-C, 65W AC Adapter, Output: 20V DC, 3.25A, 65W, Input: 100-240V AC 50/60GHz universal

TYPE-C, 65W AC Adapter, Output: 20V DC, 3.25A, 65W, Input: 100-240V AC 50/60GHz universal

MSRP

1299.99

1299.99

999.99

ASUS Zenbook 14 (UM3406KA)

Model Name

UM3406KA-PS76T

UM3406KA-WS79T

Marketing Name

Zenbook 14

Zenbook 14

Operating System

Windows 11 Home

Windows 11 Home

Color

Jade Black

Jade Black

Material

Aluminum + mg-al

Aluminum + mg-al

Weight

2.82 lbs

2.82 lbs

Dimensions

12.30″ x 8.67″ x 0.59″ ~ 0.59″

12.30″ x 8.67″ x 0.59″ ~ 0.59″

Display

14″, OLED, 60Hz, 1920×1200, 100% DCI-P3, Touch

14″, OLED, 60Hz, 1920×1200, 100% DCI-P3, Touch

Processor

AMD Ryzen AI 7 350

AMD Ryzen AI 7 350

Graphics

RDNA 3.5

RDNA 3.5

Memory

16GB LPDDR5X (on board)

32GB LPDDR5X (on board)

Storage

1TB PCIe 4.0 SSD (1 x M.2 2280 slot)

1TB PCIe 4.0 SSD (1 x M.2 2280 slot)

Webcam

FHD IR Camera

FHD IR Camera

Wi-Fi

Wi-Fi 6E + Bluetooth 5.3

Wi-Fi 6E + Bluetooth 5.3

IO Ports

1 x USB-A 3.2 Gen 1
 1 x USB 3.2 Gen 2 Type-C (DP, PD support)
 1 x USB 4.0 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

1 x USB-A 3.2 Gen 1
 1 x USB 3.2 Gen 2 Type-C (DP, PD support)
 1 x USB 4.0 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

Battery

75Whr

75Whr

AC Adapter

TYPE-C, 65W AC Adapter, Output: 20V DC, 3.25A, 65W, Input: 100-240V AC 50/60GHz universal

TYPE-C, 65W AC Adapter, Output: 20V DC, 3.25A, 65W, Input: 100-240V AC 50/60GHz universal

MSRP

999.99

999.99

ASUS Vivobook Pro 15 (N6506CU)

Model Name

N6506CU-PS97

Marketing Name

Vivobook Pro 15

Operating System

Windows 11 Home

Color

Earl Gray

Material

Aluminum + Plastic

Weight

4.19 lbs

Dimensions

14.00″ x 9.26″ x 0.78″ ~ 0.78″

Display

ASUS Lumina OLED, 120Hz, 2880×1620, 100% DCI-P3

Processor

Intel Core Ultra 9 285H

Graphics

NVIDIA RTX 4050 (6GB)

Memory

24GB LPDDR5X (on board)

Storage

1TB PCIe 4.0 SSD (2 x M.2 2280 slot)

Webcam

5M IR Camera

Wi-Fi

Wi-Fi 6E + Bluetooth 5.3

IO Ports

2 x USB 3.2 Gen 1
 1 x USB 3.2 Gen 2 Type-C (DP, PD support)
 1 x Thunderbolt 4 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 1G RJ45 Lan Jack
 1 x 3.5 Audio Combo Jack
 1 x SD 4.0 card reader

Battery

75Whr

AC Adapter

200W AC Adapter, Output: 20V DC, 10A, 200W, Input: 100~240V AC 50/60Hz universal

MSRP

1399.99

ASUS Vivobook S 14/16 (M5406WA/M5606KA)

Model Name

M5406WA-BS99

M5606KA-DS76

Marketing Name

Vivobook S 14

Vivobook S 16

Operating System

Windows 11 Home

Windows 11 Home

Color

Neutral Black

Neutral Black

Material

Aluminum

Aluminum

Weight

2.87 lbs

3.31 lbs

Dimensions

12.22″ x 8.74″ x 0.55″ ~ 0.63″

13.92″ x 9.72″ x 0.55″ ~ 0.63″

Display

14″, OLED, 60Hz, 1920×1200, 100% DCI-P3

16″, ASUS Lumina OLED, 120Hz, 2880×1800, 100% DCI-P3

Processor

AMD Ryzen AI 9 HX 370

AMD Ryzen AI 7 350

Graphics

RDNA 3.5

RDNA 3.5

Memory

32GB LPDDR5X (on board)

16GB LPDDR5X (on board)

Storage

1TB PCIe 4.0 SSD (1 x M.2 2280 slot)

1TB PCIe 4.0 SSD (1 x M.2 2280 slot)

Webcam

FHD IR Camera

FHD IR Camera

Wi-Fi

Wi-Fi 6E + Bluetooth 5.3

Wi-Fi 6E + Bluetooth 5.3

IO Ports

2 x USB 3.2 Gen 1
 1 x USB 3.2 Gen 2 Type-C (DP, PD support)
 2 x USB 4.0 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

2 x USB 3.2 Gen 1
 1 x USB 3.2 Gen 2 Type-C (DP, PD support)
 2 x USB 4.0 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

Battery

75Whr

75Whr

AC Adapter

TYPE-C, 90W AC Adapter, Output 20V DC, 4.5A, 90W, Input: 100~240V AC 50/60Hz universal

TYPE-C, 90W AC Adapter, Output 20V DC, 4.5A, 90W, Input: 100~240V AC 50/60Hz universal

MSRP

1099.99

1099.99

ASUS Vivobook S 16 (S5606CA)

Model Name

S5606CA-DS99

S5606CA-SB91

Marketing Name

Vivobook S 16

Vivobook S 16

Operating System

Windows 11 Home

Windows 11 Home

Color

Neutral Black

Neutral Black

Material

Aluminum

Aluminum

Weight

3.31 lbs

3.31 lbs

Dimensions

13.92″ x 9.72″ x 0.55″ ~ 0.63″

13.92″ x 9.72″ x 0.55″ ~ 0.63″

Display

16″, ASUS Lumina OLED, 120Hz, 2880×1800, 100% DCI-P3

16″, ASUS Lumina OLED, 120Hz, 2880×1800, 100% DCI-P3

Processor

Intel Core Ultra 9 285H

Intel Core Ultra 9 285H

Graphics

Intel Arc Graphics

Intel Arc Graphics

Memory

32GB LPDDR5X (on board)

16GB LPDDR5X (on board)

Storage

1TB PCIe 4.0 SSD (1 x M.2 2280 slot)

1TB PCIe 4.0 SSD (1 x M.2 2280 slot)

Webcam

FHD IR Camera

FHD IR Camera

Wi-Fi

Wi-Fi 7 + Bluetooth 5.4

Wi-Fi 6E + Bluetooth 5.3

IO Ports

2 x USB 3.2 Gen 1
 1 x USB 3.2 Gen 2 Type-C (DP, PD support)
 2 x Thunderbolt 4 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

2 x USB 3.2 Gen 1
 1 x USB 3.2 Gen 2 Type-C (DP, PD support)
 2 x Thunderbolt 4 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

Battery

75Whr

75Whr

AC Adapter

TYPE-C, 90W AC Adapter, Output 20V DC, 4.5A, 90W, Input: 100~240V AC 50/60Hz universal

TYPE-C, 90W AC Adapter, Output 20V DC, 4.5A, 90W, Input: 100~240V AC 50/60Hz universal

MSRP

1299.99

1099.99

 

NOTES TO EDITORS

ASUS USA Pressroom: https://www.asus.com/us/news/ 

ASUS USA Facebook: https://www.facebook.com/asus.n.america/ 

ASUS USA X (Twitter): https://twitter.com/ASUSUSA 

About ASUS

ASUS is a global technology leader that provides the world’s most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, the company is world-renowned for continuously reimagining today’s technologies. Consistently ranked as one of Fortune’s World’s Most Admired Companies, ASUS is also committed to sustaining an incredible future. The goal is to create a net zero enterprise that helps drive the shift towards a circular economy, with a responsible supply chain creating shared value for every one of us.

FORTUNE and FORTUNE World’s Most Admired Companies are registered trademarks of FORTUNE Media IP Limited and are used under license.

1

Battery tests conducted by ASUS on August 7, 2024, using the 1080p video playback scenario. Test configuration: Zenbook A14 (UX3407), FHD OLED panel, Qualcomm Snapdragon® X CPU, 1TB SSD, 32GB RAM. Test settings: WiFi enabled but disconnected (not connected to any access point), Windows Power Plan. Battery life varies with use and settings.

2

Some Copilot+ PC experiences require free updates that are continuing to roll out through early 2025. Timing varies by device and region. See aka.ms/copilotpluspcs

3

Tests conducted by ASUS in November 2024 compared the pre-production Vivobook 14 (X1407QA, 16GB RAM, 1TB SSD) and the Vivobook 14 (X1404VA, 16GB RAM, 256GB SSD) in performance mode.

4

ASUS tested the Vivobook 16 (X1607QA) in November 2024 with 1080p video playback. Comparison: Vivobook 15 (X1504VA). WiFi off, backlight off, brightness set to 150 cd/m². Battery life varies with use and settings.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/asus-puts-ai-within-reach-of-everyone-with-its-always-incredible-copilot-pc-lineup-and-other-innovations-at-ces-2025-302345643.html

SOURCE ASUS Computer International

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Technology

ADX welcomes Morgan Stanley as the first international investment bank Remote Trading Member, expanding global access to Abu Dhabi’s capital markets

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ABU DHABI, UAE, May 5, 2026 /PRNewswire/ — The Abu Dhabi Securities Exchange (ADX) Group today announced that Morgan Stanley, a leading investment bank and financial services company, has joined the ADX as its first international investment bank Remote Trading Member — enabling Morgan Stanley’s clients to access the ADX directly.

This milestone strengthens ADX’s global connectivity and supports growing international institutional demand for exposure to UAE markets. It also reinforces its position as one of the world’s fastest-growing exchanges by market capitalization, while highlighting the market’s continued progress in depth, liquidity, and inclusion in major global indices.

Remote membership enables Morgan Stanley to provide its clients with direct market access to the ADX, with trading conducted via the firm’s global trading platform. The ADX continues to play a pivotal role in advancing Abu Dhabi’s long-term economic ambitions, as a mechanism for a diversified, innovation-led, knowledge-based economy.

Morgan Stanley’s direct trading access to ADX reflects the strength of Abu Dhabi’s investment proposition and the continued institutionalization of UAE capital markets. Morgan Stanley’s membership will enhance execution quality, optimize order routing, and provide greater control across the end-to-end trade lifecycle, delivering an advanced trading experience for global investors.

The structure follows a proven international access model used by Morgan Stanley and is designed to meet growing client demand for efficient, transparent, and seamless access to ADX-listed opportunities.

Abdulla Salem Alnuaimi, Group Chief Executive Officer of Abu Dhabi Securities Exchange (ADX) Group, said: “This marks a significant step in advancing our ambition to be a leading financial marketplace that drives opportunity and sustainable economic growth. This momentum is reflected in the strong foreign investor participation, with trading value exceeding 85 billion dirhams in the first quarter of 2026 up by 22% year on year. This performance underscores the growing depth and global relevance of our market, while reinforcing our commitment to expanding international access, strengthening cross-border connectivity, and building a world-class market infrastructure that attracts global capital, supports a diverse range of issuers and contributes to Abu Dhabi’s long-term economic prosperity.”

Patrick Delivanis, Regional Co-Head of MENA at Morgan Stanley, said: “Becoming a Remote Trading Member of ADX reflects our focus on providing clients with efficient, seamless access to Abu Dhabi’s capital markets through our market–leading trading platform. We see continued momentum in the institutionalization and international participation of UAE markets, and we’re pleased to support that evolution by enabling international investors to access opportunities in MENA with direct connectivity to local markets, alongside greater transparency and control across the trading lifecycle.”

Morgan Stanley’s participation aligns with ADX’s strategy to strengthen international connectivity, with remote memberships selectively offered to global firms to attract high-quality cross-border liquidity. The announcement builds on the ADX’s expansion momentum: in 2025, foreign investment rose by nearly 14% and institutional trading increased by 10% year on year. Subject to final operational readiness, Morgan Stanley expects to begin trading as a remote member in the coming weeks.

About Abu Dhabi Securities Exchange (ADX)

The Abu Dhabi Securities Exchange (ADX) was established on 15 November 2000 pursuant to Local Law No. (3) of 2000, which granted the exchange legal rights with independent financial and administrative status, as well as the necessary supervisory and executive powers necessary to carry out its functions. On 17 March 2020, the ADX was converted from a public entity into a Public Joint Stock Company (PJSC) in accordance with Law No. (8) of 2020.

The ADX Group, a market infrastructure group comprising the exchange (ADX) and its post-trade ecosystem, including its wholly owned subsidiaries AD Depository and AD Clear, was established. Through its integrated and globally aligned business structure, the ADX Group supports efficient, transparent, and resilient capital markets across trading, clearing, settlement, and custody.

The Group provides an efficient and regulated marketplace for the trading of securities, including equities issued by public joint-stock companies, bonds issued by governments and corporations, exchange-traded funds (ETFs), and other financial instruments approved by the UAE Capital Market Authority.

The ADX is the second-largest exchange in the Arab region by market capitalization. Its strategy of delivering stable financial performance through diversified revenue streams is aligned with the UAE’s national development agenda, “Towards the Next 50”, which aims to build a sustainable, diversified, and high-value-added economy.

For more information, please contact:
Abdulrahman Saleh ALKhateeb
Manager of Corporate Communication
Abu Dhabi Securities Exchange (ADX)
Mobile: +971 (50) 668 9733
Email: ALKhateebA@adx.ae

 

 

View original content:https://www.prnewswire.com/apac/news-releases/adx-welcomes-morgan-stanley-as-the-first-international-investment-bank-remote-trading-member-expanding-global-access-to-abu-dhabis-capital-markets-302762404.html

SOURCE Abu Dhabi Securities Exchange (ADX)

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Technology

Geotab integrates Polestar vehicles into its OEM telematics network

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Fleet operators across North America, Europe, and APAC can now access Polestar vehicle data directly in MyGeotab — no aftermarket hardware required.

LONDON, UK, May 5, 2026 /PRNewswire/ — Geotab, a global leader in connected vehicle and asset management solutions, today announced the integration of Polestar vehicles into its OEM telematics network, giving commercial fleet operators seamless access to Polestar data within MyGeotab from day one — with no aftermarket hardware installation required. The integration is available globally across North America, Europe, and Asia Pacific, supporting all Polestar models.

Developed in collaboration with Geotab, among other telematics service providers, Polestar Fleet Telematics integrates directly into MyGeotab. The Geotab integration enables fleet managers to manage Polestar vehicles alongside all other makes and models on a single unified platform — without fitting additional devices.

Connected vehicle data where it matters most

Through Polestar Fleet Telematics, fleet operators gain near-real-time access to a comprehensive dataset — covering EV battery and charging status, location, tyre information, vehicle security, maintenance alerts, and climate data — flowing directly from Polestar’s connected vehicle architecture into MyGeotab, with no physical installation required.

This breadth of data enables fleet managers to move from reactive to proactive operations — scheduling maintenance before failures occur, optimising charge planning across depots, and maintaining duty-of-care oversight across the entire fleet.

Supporting Europe’s Mixed-Fleet Reality

OEM-embedded telematics removes the need for aftermarket device installation across mixed-manufacturer fleets, reducing logistical overhead and supporting compliance with works council and GDPR requirements — a critical consideration for European fleet operators.

“Polestar Fleet Telematics combines sustainability with intelligence, integrating seamlessly with Geotab to deliver these capabilities directly into the platforms fleet operators trust. Continuous data visibility enables more efficient and informed fleet operations, from day-to-day management to long-term planning. By leveraging Polestar vehicles’ embedded connectivity, fleet managers can make smarter, data-driven decisions — without adding hardware or complexity to their operations.” said Emma Knapp, Manager of Global Key Accounts at Polestar.

Polestar joins an OEM telematics network that already spans over 80% of leading global vehicle manufacturers by fleet market share, including BMW Group, Ford, Stellantis, Volkswagen Group, and Volvo Cars. For fleet operators already using MyGeotab, Polestar vehicles can be connected and deliver data without any additional hardware or installation.

“OEM-embedded telematics represents a change in how fleet data reaches the platform — and Polestar’s connected vehicle architecture makes this integration particularly well-suited for markets that are seriously considering transitioning to electric vehicles.” said Christoph Ludewig, Vice President OEM Global at Geotab. “Fleet operators managing mixed EV and internal combustion engine fleets no longer need separate tools or hardware for each vehicle type. Polestar data flows directly into MyGeotab alongside every other vehicle in the fleet — giving operators the consolidated visibility they need to drive efficiency, support duty of care, and manage their EV transition with confidence.”

Global Availability

The integration is available now across North America, Europe, and Asia Pacific, supporting all Polestar models. Fleet managers can activate the service via the Geotab Marketplace or by contacting their Geotab representative.

About Polestar

Polestar (Nasdaq: PSNY) is the Swedish electric performance car brand with a focus on uncompromised design and innovation, and the ambition to accelerate the change towards a sustainable future. Headquartered in Gothenburg, Sweden, its cars are available in 28 markets globally across North America, Europe and Asia Pacific.

Polestar has four models in its line-up: Polestar 2, Polestar 3, Polestar 4, and Polestar 5. Planned models include the Polestar 7 compact SUV (to be introduced in 2028) and the Polestar 6 roadster. With its vehicles currently manufactured on two continents, North America and Asia, Polestar plans to diversify its manufacturing footprint further, with production of Polestar 7 planned in Europe.

Polestar has an unwavering commitment to sustainability and has set an ambitious roadmap to reach its climate targets: halve greenhouse gas emissions by 2030 per-vehicle-sold and become climate-neutral across its value chain by 2040. Polestar’s comprehensive sustainability strategy covers the four areas of Climate, Transparency, Circularity, and Inclusion.

About Geotab

Geotab is a global leader in connected vehicle and asset management solutions, with headquarters in Oakville, Ontario and Atlanta, Georgia. Our mission is to make the world safer, more efficient, and sustainable. We leverage advanced data analytics and AI to transform fleet performance and operations, reducing cost and driving efficiency. Backed by top data scientists and engineers, we serve approximately 100,000 global customers, processing 100 billion data points daily from more than 5 million vehicle subscriptions. Geotab is trusted by Fortune 500 organisations, mid-sized fleets, and the largest public sector fleets in the world, including the US Federal government. Committed to data security and privacy, we hold FIPS 140-3 and FedRAMP authorisations. Our open platform, ecosystem of outstanding partners, and Geotab Marketplace deliver hundreds of fleet-ready third-party solutions. This year, we’re celebrating 25 years of innovation. Learn more at www.geotab.com/uk and follow us on LinkedIn or visit our blog.

GEOTAB and GEOTAB MARKETPLACE are registered trademarks of Geotab Inc. in Canada, the United States and/or other countries.

Media Contact: Geotab Contact, Romina Dashghachian, Strategic Communications Lead, EMEA, pr@geotab.com

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IDX Opens Geneva Office and Strengthens Global Data & Insights Capability

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New Swiss presence and specialist team integration support growing global demand for evidence-based, defensible communications strategies

LONDON, May 5, 2026 /PRNewswire/ — IDX today announced the opening of its new Geneva office and the integration of a specialist Data & Insights team, strengthening the company’s international footprint and expanding its ability to help clients worldwide build communications strategies grounded in evidence, market intelligence and audience insight.

The expansion gives IDX an on-the-ground presence in Switzerland while adding further depth to its Data & Insights capability. The Geneva-based team will work closely with IDX specialists across performance marketing and corporate communications, helping clients develop a clearer view of the markets they operate in and the forces shaping their growth.

The move aligns with Destination 250 – Customers First, IDX’s global strategy to grow its team by 250, focused on deepening client value, strengthening delivery and investing in the capabilities that matter most to clients.

The investment strengthens the Data pillar of IDX’s Connected Content™ model, which combines Creative, Data, Technology and Media to create what IDX calls The Multiplier Effect, helping clients multiply what matters through more connected, measurable and effective work.

“IDX is experiencing phenomenal growth, and our new Geneva office gives us boots on the ground to better serve clients across Europe and globally across performance marketing, investor relations and corporate communications,” said Crispin Beale, Worldwide CEO, IDX. “Data has been at the heart of this business for decades, and this centre of excellence reflects our continued investment in that capability. It’s an incredibly exciting time for IDX, and I look forward to the next phase of our growth as we continue to expand globally.”

“This is an exciting step in IDX’s growth story and a clear response to what clients are asking for: more evidence-based thinking, stronger market context and clearer rationale behind their communications strategies,” said Chris Corrigan, Chief Customer Growth Officer, IDX. “Our new presence in Geneva, combined with deeper Data & Insights expertise, strengthens the way we support clients globally, giving them earlier access to the insight and market context they need to make better-informed decisions and turn evidence into action.”

The Geneva office will strengthen relationships with existing clients in the region, support re-engagement with former partners and create new opportunities for IDX with organisations operating across European and global markets. It reflects IDX’s continued investment in the capabilities that matter most to clients as communications, marketing and corporate reputation work become increasingly data-led and commercially accountable.

“IDX’s integrated offer across insights, performance marketing and corporate communications, powered by the combination of human intelligence, advanced technology and AI, represents exactly where the industry is heading,” said Lonneke de Roo, Head of Data & Insights, IDX. “I am delighted to join the business and help clients navigate increasingly complex markets with clearer evidence, sharper insight and more connected strategies.”

ABOUT IDX  

IDX is a global strategic communications and marketing agency, headquartered in London with offices around the world, including New York, London, Phoenix, Helsinki, Gothenburg, Geneva, and Vadodara. Working with more than 1,600 clients across sectors, IDX combines deep industry knowledge with a data-first mindset to help ambitious brands thrive in complex, fast-moving markets. The firm specialises in performance marketing, investor relations, and stakeholder engagement, delivering integrated campaigns that drive meaningful business outcomes. Visit www.idx.inc to learn more.

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