Connect with us

Technology

ASUS Puts AI Within Reach of Everyone with its Always Incredible Copilot+ PC Lineup and Other Innovations at CES 2025

Published

2 years ago

on

From consumer and commercial AI laptops to AI-optimized desktops, ASUS pushes the boundaries of innovation and champions sustainability

LAS VEGAS, Jan. 8, 2025 /PRNewswire/ — ASUS today unveiled a lineup of cutting-edge AI-powered products at its “Always Incredible” virtual launch event for CES 2025. Driven by the company’s vision of Ubiquitous AI. Incredible Possibilities. and a strong commitment to sustainability, ASUS introduced a wide range of innovations that seamlessly blend power, creativity, and environmental responsibility.

Building on over 35 years of expertise, ASUS presented diverse AI-enabled products that push the boundaries of innovation and highlight its transformation into a comprehensive AI company. From ultraportable laptops with advanced AI experiences to enterprise solutions optimized for peak productivity and compact computing systems, the ASUS CES 2025 portfolio is crafted to empower both individuals and organizations alike.

“ASUS is entering an exciting chapter focused on making AI-driven technology more accessible and impactful,” said Samson Hu, ASUS Co-CEO. “This year, at CES 2025, we’re taking our commitment to democratizing AI further by being one of the first brands to offer a line of Copilot+ PCs that promote exceptional value and outstanding innovation. Ultimately, our solutions are always designed to enhance user experiences for everyone, from individual users to enterprises.”

“Copilot+ PCs are the fastest, most intelligent, and secure Windows PCs ever built, with AI experiences that inspire productivity and creativity,” said Mark Linton, Vice President of Device Partner Sales at Microsoft. “It’s an exciting time for Windows 11, our partnership with ASUS, and the expansion of its Copilot+ PC portfolio. As we approach the end of support for Windows 10, now is the perfect time to upgrade to a new Copilot+ PC, like the all-new Zenbook A14 or Vivobook 14/16.”

CES 2025 attendees can experience all these innovations firsthand. The products featured during the virtual launch event, including those in the separate Republic of Gamers (ROG) CES launch event, will be available for an exclusive hands-on experience at The Venetian Expo, Meeting Room #3102, from January 6 to January 9, 2025.

Visitors can also explore a wide range of other ASUS solutions, including the newest AI PCs, peripherals, displays, phones, motherboards, networking devices, and graphics cards.

ASUS Zenbook A14: The World’s Lightest Copilot+ PC

During the launch event, ASUS introduced the ASUS Zenbook A14 (UX3407), the product line’s first Qualcomm Snapdragon®® model. Available in Zabriskie Beige and Iceland Gray, this laptop combines a minimalist aesthetic with advanced performance. Weighing under 2.5lbs, the Zenbook A14 is the world’s lightest Copilot+ PC, making it the best everyday companion for the modern commuter. .

The laptop features a high-capacity battery of up to 70Wh, boasting up to 32 hours1 of battery life, allowing users to remain productive throughout the day. For the first time in the Zenbook series, the entire chassis (lid, keyboard frame and bottom case) is crafted from Ceraluminum™. This innovative, ASUS-exclusive material is a high-tech ceramic that offers durability and protection against wear, scratches, and fingerprints – making maintenance effortless.

Equipped with the latest Snapdragon® X Series processors featuring a Qualcomm® Hexagon™ NPU that delivers up to 45 TOPS, the Zenbook A14 delivers an enhanced Copilot+ experience. Users can enjoy seamless capabilities with AI features like Live Captions, Cocreator in Paint, Generative Fill in Paint, Restyle Image and Image Creator in Photos, and super resolution in Photos, with more features to come such as Recall (Preview), Click to Do (Preview), and improved Windows Search2.

The dual fan design maximizes thermal performance, ensuring efficiency during demanding tasks. Additionally, enhanced privacy features, such as adaptive lock and multi-person detection, provide an extra layer of security, while a full range of I/O ports ensures connectivity for all essential devices. The Zenbook A14 offers the ultimate combination of power, portability, and smart technology – catering to the needs of today’s users.

ASUS Vivobook 14 and 16: AI Laptops for Everyone

ASUS Vivobook 14/16 (X1407QA/X1607QA) Copilot+ PCs offer a powerful upgrade for users seeking enhanced productivity, intelligence, and security – all at an exceptional value. Equipped with the super-efficient Snapdragon® X processor that delivers 45 NPU TOPS of AI processing power, these laptops offer a 44% performance boost3 previous generation and provide up to 19.8 hours4. Seamless connectivity with Microsoft Phone Link and Snapdragon®-powered devices ensures a smooth experience for both work and leisure. One Vivobook 14 (M1407KA) and two Vivobook 16 (M1607KA) configurations that feature the latest AMD Ryzen™ AI 300 Series processor are also included in this new lineup.

AI-enabled features elevate the Vivobook 14/16, offering dynamic and intuitive ways to create and stay organized. Users can unlock creativity using tools like Cocreator in Paint to refine artwork in real time, and Generative Fill and Erase for effortless photo edits. The ASUS-exclusive StoryCube application automatically categorizes files based on content for better organization, while Live Captions provide real-time, accurate subtitles to bridge language barriers.

Security is a top priority, and the Microsoft Pluton security processor offers additional protection against threats. The AI Camera enhances security by detecting the user’s presence and locking the device when they step away, which works with Adaptive Lock and Adaptive Dimming to conserve battery life and maintain privacy. Built with a stylish design and military-grade durability, these laptops also feature a comprehensive array of I/O ports, including two USB4 Type-C, two USB 3.2 Gen1 Type-A, HDMI, and an audio combo jack – facilitating effortless connectivity.

Available in Platinum Gold, Cool Silver and Quiet Blue, the Vivobook 14/16 appeals to users with diverse tastes and offers an ideal opportunity to upgrade to a smarter, more secure, and more efficient device.

ASUS Zenbook DUO: Effortlessly Versatile

The ASUS Zenbook DUO (UX8406CA) is a revolutionary dual-screen laptop that rewrites the rules for on-the-go versatility. Despite its compact form factor – weighing at just 3.64lbs – the Zenbook DUO is equipped with up to two stunning 14-inch 3K 120 Hz OLED touchscreens, a detachable, rechargeable keyboard, and a lay-flat 180° hinge that instantly expands the visual workspace to up to an expansive 19.8 inches, which can be used in vertical or horizontal orientations for several user modes: dual-screen, sharing, desktop, and laptop . Additionally, the built-in ScreenXpert software enables smartphone-like multitouch gesture support for intuitive operation – users can launch a virtual keyboard, maximize a window, and much more with simple multi-finger gestures. Available in Inkwell Gray and now refreshed with up to an Intel® Core™ Ultra 9 285H processor, 32GB of LPDDR5X RAM, and 2TB PCIe 4.0 SSD, the Zenbook DUO exemplifies power and functionality – making it the ultimate portable productivity machine.

ASUS Zenbook 14: Premium Design and Performance

ASUS Zenbook 14 (UX3405CA/UM3406KA) – available in Quiet Blue, Foggy Silver, and Jade Black –delivers uncompromised mobility with its lightweight and sturdy all-metal chassis. At just over half an inch slim and weighing only 2.82 lbs, the remarkably sleek Zenbook 14 is the perfect on-the-go companion. The specially designed 75 Wh battery offers a long lifespan of unplugged operation for all-day productivity. Built around the latest AI-powered Intel® Core™ Ultra Series 2 and AMD Ryzen™ AI 300 Series processors, the Zenbook 14 packs a powerful punch despite its compact chassis. Its ultrafast up to 1 TB SSD storage, up to 32GB LPDDR5X RAM, and up to WiFi 7 connectivity allow users to wait less and work faster, wherever they are.

ASUS Vivobook Pro 15: Creative Pro, Gaming Pro

The ASUS Vivobook Pro 15 (N6506CU) is a high-performance 15.6-inch laptop that offers seamless creativity and immersive gaming with cutting-edge components, including the new Intel® Core™ Ultra 9 285H processor and an NVIDIA® GeForce RTX™ 4050 GPU. Other high-performance components include 24GB LPDDR5x RAM and 1 TB M.2 NVMe PCIe 4.0 SSD. It also features the ASUS DialPad, which provides users with intuitive and precise fingertip control over their apps and shortcuts. Additionally, the long-lasting 75 Wh battery provides uninterrupted power all day long, giving the Vivobook Pro 15 the stamina to provide an optimized gaming experience and empower endless creative passion.

ASUS Vivobook S 14 and 16: Maximum Performance in a Minimalist Design

The ASUS Vivobook S Series – available in both 14-inch (M5406WA) and 16-inch (S5606CA/M5606KA) configurations – are sleek, lightweight laptops designed for on-the-go productivity and entertainment. They feature ASUS IceCool thermal technology with two 97-blade IceBlade fans and two air vents, allowing for optimal performance even under demanding workloads.  The laptops are refreshed with the latest Intel® Core™ Ultra Series 2 and AMD Ryzen™ AI 300 Series processors, making them ideal for running AI applications efficiently. The Vivobook S Series also features an ergonomic design that includes a customizable single-zone RGB backlit keyboard and an ultra-large touchpad for enhanced comfort and control. It also offers speedy WiFi 7 connectivity, a wide array of I/O ports, an ASUS Lumina OLED display, and a Harman Kardon-certified Dolby Atmos® audio system –making it the perfect device for dynamic users seeking a powerful and reliable companion.

ASUS V Series AiO and Desktops

ASUS V400 All-in-One PCs (V440 and V470) and the ASUS V500 Mini Tower (V500) are high-performance desktops designed for demanding home users. Powering everyday tasks from research and study to the latest in modern entertainment and gaming, these desktops feature up to Intel® Core™ i7-13620H processors. For an immersive gaming experience, the ASUS V500 Mini Tower offers the option to be paired with NVIDIA® GeForce RTX™ graphics.

ASUS V400 series AiO comes with 24-inch and 27-inch touch display options, both benefiting from a remarkably slim, light and space-saving design. ASUS V400 series AiO projects a minimalist aesthetic, with a slim, stylish design that’s perfect for modern homes and workspaces. Even the internals are tidy, creating a smaller package that empowers greater expandability. The sound mixed in Dolby® Atmos stereo goes beyond left and right channels. Instead, sound is precisely placed all around, creating an enveloping effect that fully immerses the listener in the audio experience, perfect for multimedia entertainment.

ASUS V500 Mini Tower handles any task with ease – whether it be writing reports, browsing the web, watching videos or gaming with the kids. V500 Mini Tower is also designed to work in near silence. The optimized cooling system ensures it generates less than 24dB of noise at idle, and a maximum of 38dB at full load. Moreover, the fan-stop technology means that V500 Mini Tower is able to drop down to as little as 0dB all but eliminating noise – and empowering users to work without distractions.

ASUS ExpertBook B Series: Redefining Business Laptops

The ASUS ExpertBook B5 (B5405/B5605) and ExpertBook B3 (B3405/B3605) set a new benchmark for enterprise laptops by merging unmatched customization, extensive security features, and superior performance. Designed for the government, education, and corporate sectors, these laptops offer flexible configurations with up to Intel® Core™ Ultra processors (Series 2), ensuring durability and a user-friendly experience.

Featuring Intel® vPro® CPU options with dual SSD and SO-DIMM slots, the ExpertBook B series meets large-scale enterprise demands. Businesses can choose up to three Intel® CPU generations, 64GB DDR5 RAM, and flexible SSD configurations. The 16-inch B5 and B3 models offer a four-row numeric keypad and enlarged touchpad.

Security includes dual BIOS, Intel® vPro®, discrete TPM, and NIST SP 800-155–compliant BIOS recovery, complemented by ASUS Business Manager and ASUS Control Center for IT management. A low-resistance airflow cooling system extends device lifespan by 40% while maintaining performance.

ASUS’s Digital Product Passport (DPP), starting with the ExpertBook B series, provides transparent product data—covering specs, repair history, recycling info, and carbon footprint—aligning with global sustainability standards like the European Green Deal and TCO 10. With EPEAT registration and RoHS compliance, the ExpertBook B series is a solid choice for eco-conscious businesses.

ASUS Expert P Series: Flexible and Affordable SMB Solutions

ASUS Expert P Series delivers a complete, reliable, and affordable IT solution for SMBs. This comprehensive lineup, encompassing laptops, All-in-One PCs, and Desktops, empowers small businesses with powerful performance, durable enterprise-grade chassis, and enterprise grade services.

For businesses valuing cost-effective performance, ExpertBook P3 (P3405/P3605) is the ideal choice. Available with either 14-inch or 16-inch displays, this model combines high performance with ASUS AI enhancements, making it perfect for information workers who need reliable technology during regular office hours. Its thin, light, full-metal design ensures that both mobility and durability are not compromised.

Completing the laptop series, ExpertBook P1 (P1403/P1503) is designed for administrators and budget-conscious professionals who require essential computing services without compromise. Available in 14-inch or 15-inch FHD options, ExpertBook P1 blends effective performance with everyday functionality, housed in a practical, plastic design that delivers where it counts.

ASUS ExpertCenter P400 All-in-One PCs (P440/P470) combines advanced technology, superior performance and a minimalist aesthetic, offering business users an enhanced computing experience. With 27-inch and 24-inch NanoEdge touch display options, up to Intel® Core™ i7-13620H processor, the series is expertly engineered to handle demanding applications and multitasking, smoothly and efficiently – ready to power through productivity tasks in a compact form factor, perfect for home offices or startup workspaces.

ASUS ExpertCenter P500 Mini Tower (P500) features superior and ASUS-exclusive thermal technology ensures optimal performance under any workload, while advanced AI noise-canceling technology creates a distraction-free environment. It also benefits from outstanding build quality inside and out, including an all-solid capacitor design – ready to drive years of durable and reliable computing. Powered by up to Intel® Core™ i7-13620H processor and fast DDR5 memory, this versatile desktop PC makes short work of tasks.

AVAILABILITY AND PRICING

ASUS Zenbook A14 (UX3407QA-PS76) in Iceland Gray, priced at $1099.99, will be available for purchase on January 13, 2025, at the ASUS Store and Best Buy online. To stay up to date on availability information, please sign up here. An additional Zenbook A14 configuration in Zabriskie Beige, UX3407QA-X1P512, will be available for purchase at Best Buy for $899.99 during late Q1 2025.

ASUS Vivobook 14/16 (X1407QA/X1607QA), priced at $699.99 and $749.99 respectively, are now available for pre-order at the ASUS Store. ASUS Vivobook 14/16 (M1407KA/M1607KA) will be available for purchase at the ASUS Store (Vivobook 14/16) starting at $799.99 and $749.99 respectively during late Q1 2025. ASUS Vivobook 14/16 (M1407KA/M1607KA) will be available for purchase at the ASUS Store (Vivobook 14/16) starting at $799.99 and $749.99 respectively during late Q1 2025.

ASUS Zenbook DUO (UX8406CA) priced at $1699.99, will be available for purchase on February 10, 2025, at the ASUS Store and Amazon. Additional Zenbook DUO configurations (UX8406CA-DS79T/UX8406CA-IS99T) priced and $1599.99 and $1699.99, will be available for purchase during late Q1 2025 at the ASUS Store and Costco respectively.

ASUS Zenbook 14 (UX3405CA-PS99T), priced at $1299.99, will be available for purchase on January 27, 2025, at the ASUS Store. ASUS Zenbook 14 (UM3406KA-PS76T/ UM3406KA-WS79T) priced at $999.99 will be available for purchase during late Q1 2025 at the ASUS Store and Walmart.

ASUS Vivobook Pro 15 (N65606CU), priced at $1399.99, will be available for purchase at the ASUS Store during Q1 2025.

ASUS Vivobook S 14 (M5406WA-BS99), priced at $1099.99, will be available for purchase during late Q1 2025 at Best Buy. ASUS Vivobook S 16 (S5606CA-SB91/S5606CA-DS99) priced at $1099.99 and $1299.99 will be available for purchase during late Q1 2025 at Staples and the ASUS Store respectively.

ASUS Desktop, All-In-One PCs, and Expert Series Business Solutions will be available during 1H 2025.

For additional information and updates, please visit https://www.asus.com/us/ or contact your local ASUS representative.

SPECIFICATIONS

ASUS Zenbook A14 (UX3407)

Model

UX3407QA-PS76

UX3407QA-X1P512

Marketing Name

Zenbook A14

Zenbook A14

Operating System

Windows 11 Home

Windows 11 Home

Color

Iceland Gray

Zabriskie Beige

Material

Magnesium Aluminum

Magnesium Aluminum

Weight

2.18 lbs

2.4 lbs

Dimensions

12.23″ x 8.42″ x 0.53″ ~ 0.63″

12.23″ x 8.42″ x 0.53″ ~ 0.63″

Display

OLED, 14″, 60Hz, 1920×1200, 100% DCI-P3

OLED, 14″, 60Hz, 1920×1200, 100% DCI-P3

Processor

Qualcomm Snapdragon® X

Qualcomm Snapdragon® X Plus X1P42100

Graphics

Qualcomm Adreno GPU

Qualcomm Adreno GPU

Memory

32GB LPDDR5X (on board)

16GB LPDDR5X (on board)

Storage

1TB PCIe 4.0 SSD (1 x M.2 2280 slot)

512GB PCIe 4.0 SSD (1 x M.2 2280 slot)

Webcam

1080 FHD IR Camera

1080 FHD IR Camera

Wi-Fi

Wi-Fi 6E + Bluetooth 5.3

Wi-Fi 6E + Bluetooth 5.3

IO Ports

1 x USB 3.2 Gen 2
 2 x USB 4.0 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

1 x USB 3.2 Gen 2
 2 x USB 4.0 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

Battery

70Whr

70Whr

AC Adapter

Type-C, 65W AC Adapter, Output: 20V DC, 3.25A, 65W, Input: 100-240V AC 50/60GHz universal

Type-C, 65W AC Adapter, Output: 20V DC, 3.25A, 65W, Input: 100-240V AC 50/60GHz universal

MSRP

1099.99

899.99

ASUS Vivobook 14/16 (X1407QA/X1607QA)

Model

X1607QA-DS54

X1407QA-BS56

Marketing Name

Vivobook 16

Vivobook 14

Operating System

Windows 11 Home

Windows 11 Home

Color

Quiet Blue

Cool Silver

Material

Plastic

Plastic

Weight

3.88 lbs

3.06lbs

Dimensions

14.06″ x 9.87″ x 0.70″ ~ 0.78″

12.41″ x 8.80″ x 0.70″ ~ 0.70″

Display

IPS-level, 16″, 60Hz, 1920×1200

IPS-level, 16″, 60Hz, 1920×1200

Processor

Qualcomm Snapdragon® X

Qualcomm Snapdragon® X

Graphics

Qualcomm Adreno GPU

Qualcomm Adreno GPU

Memory

16GB LPDDR5X (on board)

16GB LPDDR5X (on board)

Storage

512GB PCIe 4.0 SSD (1 x M.2 2280 slot)

512GB PCIe 4.0 SSD (1 x M.2 2280 slot)

Webcam

1080 FHD IR Camera

1080 FHD IR Camera

Wi-Fi

Wi-Fi 6E + Bluetooth 5.3

Wi-Fi 6E + Bluetooth 5.3

IO Ports

2 x USB 3.2 Gen 1
 2 x USB 4.0 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

2 x USB 3.2 Gen 1
 2 x USB 4.0 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

Battery

50Whr

50Whr

AC Adapter

Type-C, 65W AC Adapter, Output: 20V DC, 3.25A, 65W, Input: 100-240V AC 50/60GHz universal

Type-C, 65W AC Adapter, Output: 20V DC, 3.25A, 65W, Input: 100-240V AC 50/60GHz universal

MSRP

749.99

699.99

ASUS Vivobook 14/16 (M1407KA/M1607KA)

Model Name

M1607KA-DS76

M1607KA-DS54

M1407KA-PS74

Marketing Name

Vivobook 16

Vivobook 16

Vivobook 14

Operating System

Windows 11 Home

Windows 11 Home

Windows 11 Home

Color

Quiet Blue

Quiet Blue

Platinum Gold

Material

Plastic

Plastic

Plastic

Weight

3.88 lbs

3.88 lbs

3.28 lbs

Dimensions

14.06″ x 9.87″ x 0.70″ ~ 0.78″

14.06″ x 9.87″ x 0.70″ ~ 0.78″

 12.41″ x 8.80″ x 0.70″ ~ 0.78″

Display

IPS-level, 16″, 60Hz, 1920×1200

IPS-level, 16″, 60Hz, 1920×1200

IPS-level, 14″, 60Hz, 1920×1200

Processor

AMD Ryzen AI 7 350

AMD Ryzen AI 5 340

AMD Ryzen AI 7 350

Graphics

RDNA 3.5

RDNA 3.5

RDNA 3.5

Memory

16GB DDR5

16GB DDR5

16GB DDR5

Storage

1TB PCIe 4.0 SSD (1 x M.2 2280 slot)

512GB PCIe 4.0 SSD (1 x M.2 2280 slot)

512GB PCIe 4.0 SSD (1 x M.2 2280 slot)

Webcam

1080 FHD IR Camera

1080 FHD IR Camera

1080 FHD IR Camera

Wi-Fi

Wi-Fi 6E + Bluetooth 5.3

Wi-Fi 6E + Bluetooth 5.3

Wi-Fi 6E + Bluetooth 5.3

IO Ports

2 x USB 3.2 Gen 1
 2 x USB 4.0 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

2 x USB 3.2 Gen 1
 2 x USB 4.0 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

2 x USB 3.2 Gen 1
 2 x USB 4.0 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

Battery

42Whr

42Whr

42Whr

AC Adapter

Type-C, 65W AC Adapter, Output: 20V DC, 3.25A, 65W, Input: 100-240V AC 50/60GHz universal

Type-C, 65W AC Adapter, Output: 20V DC, 3.25A, 65W, Input: 100-240V AC 50/60GHz universal

Type-C, 65W AC Adapter, Output: 20V DC, 3.25A, 65W, Input: 100-240V AC 50/60GHz universal

MSRP

849.99

749.99

799.99

ASUS Zenbook DUO (UX8406CA)

Model Name

UX8406CA-PS99T

UX8406CA-IS99T

UX8406CA-DS79T

Marketing Name

Zenbook DUO

Zenbook DUO

Zenbook DUO

Operating System

Windows 11 Home

Windows 11 Home

Windows 11 Home

Color

Inkwell Gray

Inkwell Gray

Inkwell Gray

Material

Magnesium Aluminum

Magnesium Aluminum

Magnesium Aluminum

Weight

3.64 lbs

3.64 lbs

3.64 lbs

Dimensions

12.34″ x 8.58″ x 0.57″ ~ 0.78″

12.34″ x 8.58″ x 0.57″ ~ 0.78″

12.34″ x 8.58″ x 0.57″ ~ 0.78″

Display

ASUS Lumina OLED, 14″, 120Hz, 2880×1800, 100% DCI-P3, Pantone Validated, Touch

OLED, 14″, 120Hz, 1920×1200, 100% DCI-P3, Pantone Validated, Touch

OLED, 14″, 120Hz, 1920×1200, 100% DCI-P3, Pantone Validated, Touch

Processor

Intel Core Ultra 9 285H

Intel Core Ultra 9 285H

Intel Core Ultra 7 265H

Graphics

Intel Arc Graphics

Intel Arc Graphics

Intel Arc Graphics

Memory

32GB LPDDR5X (on board)

32GB LPDDR5X (on board)

32GB LPDDR5X (on board)

Storage

1TB PCIe 4.0 SSD (1 x M.2 2280 slot)

2TB PCIe 4.0 SSD (1 x M.2 2280 slot)

1TB PCIe 4.0 SSD (1 x M.2 2280 slot)

Webcam

1080 FHD IR Camera

1080 FHD IR Camera

1080 FHD IR Camera

Wi-Fi

Wi-Fi 7 + Bluetooth 5.4

Wi-Fi 7 + Bluetooth 5.4

Wi-Fi 7 + Bluetooth 5.4

IO Ports

1 x USB 3.2 Gen 1
 2 x Thunderbolt 4 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

1 x USB 3.2 Gen 1
 2 x Thunderbolt 4 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

1 x USB 3.2 Gen 1
 2 x Thunderbolt 4 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

Battery

75Whr

75Whr

75Whr

AC Adapter

Type-C, 65W AC Adapter, Output: 20V DC, 3.25A, 65W, Input: 100-240V AC 50/60GHz universal

Type-C, 65W AC Adapter, Output: 20V DC, 3.25A, 65W, Input: 100-240V AC 50/60GHz universal

Type-C, 65W AC Adapter, Output: 20V DC, 3.25A, 65W, Input: 100-240V AC 50/60GHz universal

MSRP

1699.99

1699.99

1599.99

ASUS Zenbook 14 (UX3405CA)

Model Name

UX3405CA-PS99T

UX3405CA-U9321TB

UX3405CA-U7512

Marketing Name

Zenbook 14

Zenbook 14

Zenbook 14

Operating System

Windows 11 Pro

Windows 11 Home

Windows 11 Home

Color

Foggy Silver

Jasper Gray

Jasper Gray

Material

Aluminum + mg-al

Aluminum + mg-al

Aluminum + mg-al

Weight

2.82 lbs

2.82 lbs

2.82 lbs

Dimensions

12.30″ x 8.67″ x 0.59″ ~ 0.59″

12.30″ x 8.67″ x 0.59″ ~ 0.59″

12.30″ x 8.67″ x 0.59″ ~ 0.59″

Display

14″, ASUS Lumina OLED, 120Hz, 2880×1800, 100% DCI-P3

14″, ASUS Lumina OLED, 120Hz, 2880×1800, 100% DCI-P3

14″, OLED, 60Hz, 1920×1200, 100% DCI-P3

Processor

Intel Core Ultra 9 285H

Intel Core Ultra 9 285H

Intel Core Ultra 7 265H

Graphics

Intel Arc Graphics

Intel Arc Graphics

Intel Arc Graphics

Memory

32GB LPDDR5X (on board)

32GB LPDDR5X (on board)

16GB LPDDR5X (on board)

Storage

1TB PCIe 4.0 SSD (1 x M.2 2280 slot)

1TB PCIe 4.0 SSD (1 x M.2 2280 slot)

512GB PCIe 4.0 SSD (1 x M.2 2280 slot)

Webcam

FHD IR Camera

FHD IR Camera

FHD IR Camera

Wi-Fi

Wi-Fi 7 + Bluetooth 5.4

Wi-Fi 7 + Bluetooth 5.4

Wi-Fi 7 + Bluetooth 5.4

IO Ports

1 x USB-A 3.2 Gen 1
 2 x Thunderbolt 4 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

1 x USB-A 3.2 Gen 1
 2 x Thunderbolt 4 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

1 x USB-A 3.2 Gen 1
 2 x Thunderbolt 4 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

Battery

75Whr

75Whr

75Whr

AC Adapter

TYPE-C, 65W AC Adapter, Output: 20V DC, 3.25A, 65W, Input: 100-240V AC 50/60GHz universal

TYPE-C, 65W AC Adapter, Output: 20V DC, 3.25A, 65W, Input: 100-240V AC 50/60GHz universal

TYPE-C, 65W AC Adapter, Output: 20V DC, 3.25A, 65W, Input: 100-240V AC 50/60GHz universal

MSRP

1299.99

1299.99

999.99

ASUS Zenbook 14 (UM3406KA)

Model Name

UM3406KA-PS76T

UM3406KA-WS79T

Marketing Name

Zenbook 14

Zenbook 14

Operating System

Windows 11 Home

Windows 11 Home

Color

Jade Black

Jade Black

Material

Aluminum + mg-al

Aluminum + mg-al

Weight

2.82 lbs

2.82 lbs

Dimensions

12.30″ x 8.67″ x 0.59″ ~ 0.59″

12.30″ x 8.67″ x 0.59″ ~ 0.59″

Display

14″, OLED, 60Hz, 1920×1200, 100% DCI-P3, Touch

14″, OLED, 60Hz, 1920×1200, 100% DCI-P3, Touch

Processor

AMD Ryzen AI 7 350

AMD Ryzen AI 7 350

Graphics

RDNA 3.5

RDNA 3.5

Memory

16GB LPDDR5X (on board)

32GB LPDDR5X (on board)

Storage

1TB PCIe 4.0 SSD (1 x M.2 2280 slot)

1TB PCIe 4.0 SSD (1 x M.2 2280 slot)

Webcam

FHD IR Camera

FHD IR Camera

Wi-Fi

Wi-Fi 6E + Bluetooth 5.3

Wi-Fi 6E + Bluetooth 5.3

IO Ports

1 x USB-A 3.2 Gen 1
 1 x USB 3.2 Gen 2 Type-C (DP, PD support)
 1 x USB 4.0 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

1 x USB-A 3.2 Gen 1
 1 x USB 3.2 Gen 2 Type-C (DP, PD support)
 1 x USB 4.0 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

Battery

75Whr

75Whr

AC Adapter

TYPE-C, 65W AC Adapter, Output: 20V DC, 3.25A, 65W, Input: 100-240V AC 50/60GHz universal

TYPE-C, 65W AC Adapter, Output: 20V DC, 3.25A, 65W, Input: 100-240V AC 50/60GHz universal

MSRP

999.99

999.99

ASUS Vivobook Pro 15 (N6506CU)

Model Name

N6506CU-PS97

Marketing Name

Vivobook Pro 15

Operating System

Windows 11 Home

Color

Earl Gray

Material

Aluminum + Plastic

Weight

4.19 lbs

Dimensions

14.00″ x 9.26″ x 0.78″ ~ 0.78″

Display

ASUS Lumina OLED, 120Hz, 2880×1620, 100% DCI-P3

Processor

Intel Core Ultra 9 285H

Graphics

NVIDIA RTX 4050 (6GB)

Memory

24GB LPDDR5X (on board)

Storage

1TB PCIe 4.0 SSD (2 x M.2 2280 slot)

Webcam

5M IR Camera

Wi-Fi

Wi-Fi 6E + Bluetooth 5.3

IO Ports

2 x USB 3.2 Gen 1
 1 x USB 3.2 Gen 2 Type-C (DP, PD support)
 1 x Thunderbolt 4 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 1G RJ45 Lan Jack
 1 x 3.5 Audio Combo Jack
 1 x SD 4.0 card reader

Battery

75Whr

AC Adapter

200W AC Adapter, Output: 20V DC, 10A, 200W, Input: 100~240V AC 50/60Hz universal

MSRP

1399.99

ASUS Vivobook S 14/16 (M5406WA/M5606KA)

Model Name

M5406WA-BS99

M5606KA-DS76

Marketing Name

Vivobook S 14

Vivobook S 16

Operating System

Windows 11 Home

Windows 11 Home

Color

Neutral Black

Neutral Black

Material

Aluminum

Aluminum

Weight

2.87 lbs

3.31 lbs

Dimensions

12.22″ x 8.74″ x 0.55″ ~ 0.63″

13.92″ x 9.72″ x 0.55″ ~ 0.63″

Display

14″, OLED, 60Hz, 1920×1200, 100% DCI-P3

16″, ASUS Lumina OLED, 120Hz, 2880×1800, 100% DCI-P3

Processor

AMD Ryzen AI 9 HX 370

AMD Ryzen AI 7 350

Graphics

RDNA 3.5

RDNA 3.5

Memory

32GB LPDDR5X (on board)

16GB LPDDR5X (on board)

Storage

1TB PCIe 4.0 SSD (1 x M.2 2280 slot)

1TB PCIe 4.0 SSD (1 x M.2 2280 slot)

Webcam

FHD IR Camera

FHD IR Camera

Wi-Fi

Wi-Fi 6E + Bluetooth 5.3

Wi-Fi 6E + Bluetooth 5.3

IO Ports

2 x USB 3.2 Gen 1
 1 x USB 3.2 Gen 2 Type-C (DP, PD support)
 2 x USB 4.0 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

2 x USB 3.2 Gen 1
 1 x USB 3.2 Gen 2 Type-C (DP, PD support)
 2 x USB 4.0 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

Battery

75Whr

75Whr

AC Adapter

TYPE-C, 90W AC Adapter, Output 20V DC, 4.5A, 90W, Input: 100~240V AC 50/60Hz universal

TYPE-C, 90W AC Adapter, Output 20V DC, 4.5A, 90W, Input: 100~240V AC 50/60Hz universal

MSRP

1099.99

1099.99

ASUS Vivobook S 16 (S5606CA)

Model Name

S5606CA-DS99

S5606CA-SB91

Marketing Name

Vivobook S 16

Vivobook S 16

Operating System

Windows 11 Home

Windows 11 Home

Color

Neutral Black

Neutral Black

Material

Aluminum

Aluminum

Weight

3.31 lbs

3.31 lbs

Dimensions

13.92″ x 9.72″ x 0.55″ ~ 0.63″

13.92″ x 9.72″ x 0.55″ ~ 0.63″

Display

16″, ASUS Lumina OLED, 120Hz, 2880×1800, 100% DCI-P3

16″, ASUS Lumina OLED, 120Hz, 2880×1800, 100% DCI-P3

Processor

Intel Core Ultra 9 285H

Intel Core Ultra 9 285H

Graphics

Intel Arc Graphics

Intel Arc Graphics

Memory

32GB LPDDR5X (on board)

16GB LPDDR5X (on board)

Storage

1TB PCIe 4.0 SSD (1 x M.2 2280 slot)

1TB PCIe 4.0 SSD (1 x M.2 2280 slot)

Webcam

FHD IR Camera

FHD IR Camera

Wi-Fi

Wi-Fi 7 + Bluetooth 5.4

Wi-Fi 6E + Bluetooth 5.3

IO Ports

2 x USB 3.2 Gen 1
 1 x USB 3.2 Gen 2 Type-C (DP, PD support)
 2 x Thunderbolt 4 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

2 x USB 3.2 Gen 1
 1 x USB 3.2 Gen 2 Type-C (DP, PD support)
 2 x Thunderbolt 4 (DP, PD support)
 1 x HDMI 2.1 (TMDS)
 1 x 3.5 Audio Combo Jack

Battery

75Whr

75Whr

AC Adapter

TYPE-C, 90W AC Adapter, Output 20V DC, 4.5A, 90W, Input: 100~240V AC 50/60Hz universal

TYPE-C, 90W AC Adapter, Output 20V DC, 4.5A, 90W, Input: 100~240V AC 50/60Hz universal

MSRP

1299.99

1099.99

 

NOTES TO EDITORS

ASUS USA Pressroom: https://www.asus.com/us/news/ 

ASUS USA Facebook: https://www.facebook.com/asus.n.america/ 

ASUS USA X (Twitter): https://twitter.com/ASUSUSA 

About ASUS

ASUS is a global technology leader that provides the world’s most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, the company is world-renowned for continuously reimagining today’s technologies. Consistently ranked as one of Fortune’s World’s Most Admired Companies, ASUS is also committed to sustaining an incredible future. The goal is to create a net zero enterprise that helps drive the shift towards a circular economy, with a responsible supply chain creating shared value for every one of us.

FORTUNE and FORTUNE World’s Most Admired Companies are registered trademarks of FORTUNE Media IP Limited and are used under license.

1

Battery tests conducted by ASUS on August 7, 2024, using the 1080p video playback scenario. Test configuration: Zenbook A14 (UX3407), FHD OLED panel, Qualcomm Snapdragon® X CPU, 1TB SSD, 32GB RAM. Test settings: WiFi enabled but disconnected (not connected to any access point), Windows Power Plan. Battery life varies with use and settings.

2

Some Copilot+ PC experiences require free updates that are continuing to roll out through early 2025. Timing varies by device and region. See aka.ms/copilotpluspcs

3

Tests conducted by ASUS in November 2024 compared the pre-production Vivobook 14 (X1407QA, 16GB RAM, 1TB SSD) and the Vivobook 14 (X1404VA, 16GB RAM, 256GB SSD) in performance mode.

4

ASUS tested the Vivobook 16 (X1607QA) in November 2024 with 1080p video playback. Comparison: Vivobook 15 (X1504VA). WiFi off, backlight off, brightness set to 150 cd/m². Battery life varies with use and settings.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/asus-puts-ai-within-reach-of-everyone-with-its-always-incredible-copilot-pc-lineup-and-other-innovations-at-ces-2025-302345643.html

SOURCE ASUS Computer International

Related Topics:
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Air Products to Expand Integrated Gas Supply Network for Semiconductor Manufacturer in Taiwan

Published

49 minutes ago

on

July 22, 2026

By

New investment to support next-generation facility expansion

TAIPEI, July 22, 2026 /PRNewswire/ — Air Products (NYSE:APD), a world-leading industrial gases company, today announced Air Products San Fu has been awarded a long-term agreement to support a semiconductor manufacturer’s expansion in Taiwan. The project will supply multiple new semiconductor fabs and back-end packaging facilities, supporting growing demand driven by artificial intelligence and high-performance computing.

Air Products San Fu will build, own, and operate four large state-of-the-art air separation units and bulk gas supply systems with new underground pipeline systems. The company will supply a range of industrial gases, including nitrogen, oxygen, argon, and helium to support the customer’s semiconductor operations.

The new underground pipeline systems will be connected to Air Products’ existing pipeline network in Taiwan, further enhancing supply reliability, operational efficiency, and resilience.  

“Air Products is honored to be selected by our strategic customer to support their continued growth, building on our proven track record and strong long-term partnership,” said Paul Yang, President, Air Products San Fu. “This project further reinforces our role as a trusted supplier in Taiwan and reflects our long-term commitment to grow with our customers. It also underscores our world-class performance in safety, reliability and operational excellence, which are critical to meeting the increasingly demanding requirements of the electronics industry.”

Air Products has been serving the Taiwan market through Air Products San Fu for more than 70 years and has established leading supply positions across key science parks with extensive pipeline networks. The company operates one of the world’s largest ultra-high purity nitrogen pipeline systems in Southern Taiwan and is the first gas company in Taiwan awarded ISO9002 and ISO14000 certifications. 

This latest project further strengthens Air Products’ integrated supply footprint across both front-end semiconductor manufacturing and back-end advanced packaging, reinforcing its position as a key supplier to the electronics industry in Taiwan.

Air Products has served the global electronics industry for more than 40 years, supplying industrial gases safely and reliably to many of the world’s leading technology companies.

About Air Products

Air Products (NYSE: APD) is a world-leading industrial gases company in operation for over 85 years focused on serving energy, environmental, and emerging markets and generating a cleaner future. The Company supplies essential industrial gases, related equipment and applications expertise to customers in dozens of industries, including refining, chemicals, metals, electronics, manufacturing, medical and food. As the leading global hydrogen supplier, Air Products develops, engineers, builds, owns and operates some of the world’s largest hydrogen projects. Through its sale of equipment businesses, the Company also provides turbomachinery, membrane systems and cryogenic containers globally.

Air Products had fiscal 2025 sales of $12 billion from operations in approximately 50 countries. For more information, visit airproducts.com or follow us on LinkedIn, X, Facebook or Instagram.

This release contains “forward-looking statements” within the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on management’s expectations and assumptions as of the date of this release and are not guarantees of future performance. While forward-looking statements are made in good faith and based on assumptions, expectations and projections that management believes are reasonable based on currently available information, actual performance and financial results may differ materially from projections and estimates expressed in the forward-looking statements because of many factors, including the risk factors described in our Annual Report on Form 10-K for the fiscal year ended September 30, 2025 and other factors disclosed in our filings with the Securities and Exchange Commission. Except as required by law, we disclaim any obligation or undertaking to update or revise any forward-looking statements contained herein to reflect any change in the assumptions, beliefs or expectations or any change in events, conditions or circumstances upon which any such forward-looking statements are based.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/air-products-to-expand-integrated-gas-supply-network-for-semiconductor-manufacturer-in-taiwan-302831489.html

SOURCE Air Products and Chemicals, Inc.

Continue Reading

Technology

Air Products to Expand Integrated Gas Supply Network for Semiconductor Manufacturer in Taiwan

Published

49 minutes ago

on

July 22, 2026

By

New investment to support next-generation facility expansion

TAIPEI, July 22, 2026 /PRNewswire/ — Air Products (NYSE:APD), a world-leading industrial gases company, today announced Air Products San Fu has been awarded a long-term agreement to support a semiconductor manufacturer’s expansion in Taiwan. The project will supply multiple new semiconductor fabs and back-end packaging facilities, supporting growing demand driven by artificial intelligence and high-performance computing.

Air Products San Fu will build, own, and operate four large state-of-the-art air separation units and bulk gas supply systems with new underground pipeline systems. The company will supply a range of industrial gases, including nitrogen, oxygen, argon, and helium to support the customer’s semiconductor operations.

The new underground pipeline systems will be connected to Air Products’ existing pipeline network in Taiwan, further enhancing supply reliability, operational efficiency, and resilience.  

“Air Products is honored to be selected by our strategic customer to support their continued growth, building on our proven track record and strong long-term partnership,” said Paul Yang, President, Air Products San Fu. “This project further reinforces our role as a trusted supplier in Taiwan and reflects our long-term commitment to grow with our customers. It also underscores our world-class performance in safety, reliability and operational excellence, which are critical to meeting the increasingly demanding requirements of the electronics industry.”

Air Products has been serving the Taiwan market through Air Products San Fu for more than 70 years and has established leading supply positions across key science parks with extensive pipeline networks. The company operates one of the world’s largest ultra-high purity nitrogen pipeline systems in Southern Taiwan and is the first gas company in Taiwan awarded ISO9002 and ISO14000 certifications. 

This latest project further strengthens Air Products’ integrated supply footprint across both front-end semiconductor manufacturing and back-end advanced packaging, reinforcing its position as a key supplier to the electronics industry in Taiwan.

Air Products has served the global electronics industry for more than 40 years, supplying industrial gases safely and reliably to many of the world’s leading technology companies.

About Air Products

Air Products (NYSE: APD) is a world-leading industrial gases company in operation for over 85 years focused on serving energy, environmental, and emerging markets and generating a cleaner future. The Company supplies essential industrial gases, related equipment and applications expertise to customers in dozens of industries, including refining, chemicals, metals, electronics, manufacturing, medical and food. As the leading global hydrogen supplier, Air Products develops, engineers, builds, owns and operates some of the world’s largest hydrogen projects. Through its sale of equipment businesses, the Company also provides turbomachinery, membrane systems and cryogenic containers globally.

Air Products had fiscal 2025 sales of $12 billion from operations in approximately 50 countries. For more information, visit airproducts.com or follow us on LinkedIn, X, Facebook or Instagram.

This release contains “forward-looking statements” within the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on management’s expectations and assumptions as of the date of this release and are not guarantees of future performance. While forward-looking statements are made in good faith and based on assumptions, expectations and projections that management believes are reasonable based on currently available information, actual performance and financial results may differ materially from projections and estimates expressed in the forward-looking statements because of many factors, including the risk factors described in our Annual Report on Form 10-K for the fiscal year ended September 30, 2025 and other factors disclosed in our filings with the Securities and Exchange Commission. Except as required by law, we disclaim any obligation or undertaking to update or revise any forward-looking statements contained herein to reflect any change in the assumptions, beliefs or expectations or any change in events, conditions or circumstances upon which any such forward-looking statements are based.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/air-products-to-expand-integrated-gas-supply-network-for-semiconductor-manufacturer-in-taiwan-302831489.html

SOURCE Air Products and Chemicals, Inc.

Continue Reading

Technology

UOB partners Visa to launch new Visa Infinite tiers across ASEAN in landmark multi-market launch of such scale

Published

49 minutes ago

on

July 22, 2026

By

More than 300,000 cardholders will enjoy expanded suite of premium benefits as UOB strengthens its regional leadership in premium payment solutions.

SINGAPORE, July 22, 2026 /PRNewswire/ — UOB has partnered with Visa, a global leader in digital payments, to relaunch several card products across its five key markets (Singapore, Malaysia, Thailand, Indonesia and Vietnam) under Visa’s newly introduced premium card tiers, Visa Infinite Privilege and Visa Infinite Private.

UOB is progressively upgrading its suite of affluent and high-net-worth (HNW) card solutions to the new Visa Infinite tiers, reinforcing the Bank’s leadership in premium card innovation. With the relaunch, more than 300,000 UOB Visa Infinite cardholders across ASEAN will be upgraded to higher card tiers, giving them access to an expanded suite of premium benefits. All other cardholders will continue to enjoy their existing privileges, with no downgrades across the portfolio. Eligible UOB Visa Infinite cardholders will be notified of their new card tiers via UOB’s official channels from September onwards, with no action required from them.

UOB is currently Visa’s largest card issuer in ASEAN[1] and brings an unparalleled regional footprint and customer base, serving over 8.5 million customers across the region. As the first Visa issuer across ASEAN to execute a launch of this scale across multiple markets, UOB and Visa are setting a new benchmark for regional card offerings, delivering elevated privileges and experiences to affluent cardmembers in the region. This collaboration is timely as affluent spending in ASEAN experiences strong growth. The number of new UOB affluent cardholders[2] grew over 10 per cent year-on-year in 2025, while card billings for this segment surged more than 25 per cent in the same year.

Visa unveiled its refreshed Visa Infinite offering in Asia Pacific on 16 July 2026, reimagined for the evolving needs of today’s affluent consumers. Anchored in a three-tier card suite, the enhanced platform introduces greater flexibility, personalisation and differentiated benefits across the affluent spectrum. In addition to Visa Infinite, the portfolio now includes the newly launched Visa Infinite Privilege and Visa Infinite Private, enabling issuers to deliver more tailored value propositions, experiences and rewards to distinct customer segments within a unified premium framework.

Selected top-tier UOB cardholders across the region will enjoy access to enhanced platform privileges and UOB-exclusive curated experiences, tailored to their respective Visa Infinite tiers. This aligns with UOB’s sharpened customer segmentation approach and enhanced card value propositions, aimed at serving the unique needs of customers by offering exclusive privileges tailored to their lifestyle preferences.

Mr Pratik Bhattacharjee, Head of Group Cards and Payment Products, UOB, said, “As UOB continues to sharpen our customer-centric operating model, we are focused on serving our customers more holistically across the wealth spectrum. Our partnership with Visa marks a significant milestone in this journey, allowing us to deepen our engagement with affluent customers by curating exclusive experiences that money cannot buy. As we continue strengthening our offerings to cater to each customer’s aspirations and lifestyle, our goal is to connect with them through life moments and opportunities that truly matter.”

Mr. T.R. Ramachandran, Head of Products & Solutions for Asia Pacific, Visa, said, “The affluent segment is one of the fastest-growing consumer segments in Asia Pacific, with expectations evolving alongside it. Today’s affluent consumers are seeking experiences that are more personalised, seamless and relevant to their lifestyles. The refreshed Visa Infinite portfolio is designed to meet these changing expectations, and through our partnership with UOB, we are extending these enhanced experiences to affluent customers across Southeast Asia.”

Greater personalisation through tiered privileges

With Visa’s enhanced Infinite tier segmentation, selected cardholders will benefit from more tailored services, differentiated privileges and elevated experiences that reflect their evolving lifestyle needs. This includes access to curated regional and global lifestyle offers as well as premium destination-based travel and dining privileges worldwide as part of the base membership. In addition, selected cardholders will get exclusive access to top-tier concerts and global sporting events like FIFA World Cup™, and reserved entitlements to key lifestyle offerings under Visa Infinite Privilege. At the highest tier, Visa Infinite Private offers bespoke invitation-only experiences highly personalised for ultra-high-net-worth individuals.

Leveraging its deep understanding of affluent customers across the region, UOB will complement Visa’s refreshed benefits with exclusive privileges, curated experiences and value-added offerings tailored to the unique preferences of its cardmembers. For example, selected cardholders will be able to enjoy specially-customised luxury travel experiences and privileged access to curated series of rare timepieces.

Paired with the Bank’s unparalleled regional connectivity, advisory excellence and One Bank ecosystem, this partnership with Visa aligns with UOB’s aim to bring together banking, wealth and lifestyle holistically to all customers. This also furthers the Bank’s ambition to become the Bank of Choice for aspiring customers across ASEAN.

-END-

About UOB

UOB is a leading Asian bank with a global network in Southeast Asia, Asia Pacific, Europe and North America. Operating through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, we have a global network of more than 470 branches and offices in 19 markets. Since its incorporation in 1935, UOB has grown organically and through a series of strategic acquisitions. Today, UOB is rated among the world’s top banks: Aa1 by Moody’s Investors Service and AA- by both S&P Global Ratings and Fitch Ratings.

For more than nine decades, UOB has adopted a customer-centric approach to create long-term value by staying relevant through its enterprising spirit and doing right by its customers. UOB is focused on building the future of ASEAN – for the people and businesses within, and connecting with, ASEAN.

The Bank connects businesses to opportunities in the region with its unparalleled regional footprint and leverages data and insights to innovate and create personalised banking experiences and solutions catering to each customer’s unique needs and evolving preferences. UOB is also committed to help businesses forge a sustainable future, by fostering social inclusiveness, creating positive environmental impact and pursuing economic progress. UOB believes in being a responsible financial services provider and is steadfast in its support of art, social development of children and education, doing right by its communities and stakeholders.

About Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at www.visa.com.sg 

[1] Largest card issuer by total billings

[2] Includes UOB Reserve Card, UOB Zenith Card and UOB Visa Infinite cards

 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/uob-partners-visa-to-launch-new-visa-infinite-tiers-across-asean-in-landmark-multi-market-launch-of-such-scale-302830578.html

SOURCE UOB

Continue Reading

Trending