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Bet Caddy Partners with Profound Sports and Studio Init to Deliver a Game-Changing Personalized Live Sports Viewing Experience

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CHICAGO, Jan. 9, 2025 /PRNewswire/ — Bet Caddy, a next-generation sports entertainment platform, is thrilled to announce strategic partnerships with Profound Sports, an investment advisory firm and tech accelerator, and Studio Init, a full-service software development studio. These partnerships solidify Bet Caddy’s ability to deliver the ultimate personalized live sports viewing experience, starting with March Madness 2025.

With cutting-edge technology and a focus on curating the moments that matter most to fans, Bet Caddy is redefining how users watch and engage with live sports.

Profound Sports: Expanding Bet Caddy’s Industry Footprint

Profound Sports will bring over 20 years of experience in strategic advisory and technology innovation to Bet Caddy, with Luis Davila, Founder and Chairman of Profound Sports, joining the Bet Caddy board. Profound will leverage its extensive network of athletes, professional leagues, and relationships across the sports, media, and entertainment landscape to elevate Bet Caddy’s position as a leader in fan engagement.

“Bet Caddy is one of the few platforms launching in 2025 that fills a real need in the sports fan and betting engagement ecosystem,” said Luis Davila, Founder & Chairman of Profound Sports. “Through our network and expertise, we’ll help Bet Caddy capture the attention of leagues, rights holders, and fans while connecting the platform with the opportunities it needs to thrive. Bet Caddy has the tools to become the go-to platform for live sports engagement, and we’re proud to be a part of their journey.”

Studio Init: Delivering the Moments That Matter

In addition to the partnership with Profound Sports, Bet Caddy has teamed up with Studio Init, a full-service digital partner that empowers early-stage companies to succeed. They provide end-to-end solutions across design, engineering, and marketing services to help startups build, launch, and grow their software products. They will lead the design and development of the Bet Caddy platform, ensuring it delivers a seamless, personalized, and immersive experience for the 85 million sports bettors and fantasy players across the U.S. and Canada.

The Bet Caddy app, set to launch on the Apple App Store in line with the kickoff of March Madness 2025, will revolutionize live sports engagement by personalizing the viewing experience to every user’s unique stakes. Whether it’s tracking bets, fantasy team performance, favorite players, or bracket picks, Bet Caddy ensures fans are connected and watching every “edge-of-your-seat” moment.

“Studio Init is all about delivering results that move startups forward. We believed Bet Caddy was creating something groundbreaking and wanted to bring their vision to life,” said Henry T. Kirk, Partner at Studio Init. “Our goal is to develop a world-class sports technology platform that won’t just keep users informed—but immerse them in the game and show them the moments that matter most to their experience,” said Sven Phan, a Partner at Studio Init.

March Madness and Beyond: Bet Caddy’s Launch and Roadmap

Bet Caddy’s partnerships with Profound Sports and Studio Init ensure the platform delivers an unparalleled sports viewing experience during March Madness, one of the most anticipated sporting events of the year. With its nail-biting upsets, buzzer-beaters, and thrilling storylines, March Madness is the perfect stage for Bet Caddy’s debut.

But this is just the beginning. The platform’s innovations will continue to roll out during other major sporting events, including the NBA Playoffs, MLB Opening Day, and the kickoff of football season in Fall 2025, creating a year-round destination for fans to immerse themselves in live sports like never before.

“March Madness is only the starting line,” said Tony Ryan, CEO of Bet Caddy. “This platform is built for the fans who live for those critical moments in sports—the last-second shot, the underdog upset, the game-winning play. But it’s also built for the fan who’s watching a player grab two more rebounds to cash their parlay or rooting for extra innings to hit their over.”

“We’ve experienced the frustration of juggling sports betting apps, fantasy platforms and streaming services—it’s like being handcuffed to a phone in one hand and a remote in the other,” said Braden Gebavi, Chief Product Officer of Bet Caddy. “As passionate sports fans ourselves, we’re building this platform for the community we’re part of. Whether you’re in your living room or sitting at a sports bar in Las Vegas, Bet Caddy is designed to deliver fans the ultimate viewing experience.”

The Bet Caddy Advantage: Watch the Moments That Matter Most

Bet Caddy’s technology will transform how fans experience live games by solving one of the biggest challenges today: knowing what to watch, where to watch, and when to watch it. Trained to ingest live play-by-play and boxscore data, the interface notifies users the instant a pivotal moment occurs, providing a direct link to the action. Much like a “caddy” on the golf course always knows the right club to use, this product always knows the right game for fans to be viewing.

Each game has a limited number of truly “pivotal moments” that determine its outcome. For a traditional sports fan with no direct affiliation to either team, these moments are what make a game worth watching. However, when betting and fantasy sports come into play, every single snap, pitch, shot, throw, or assist becomes pivotal for someone. What was once a handful of key moments now expands to the total number of plays in a game.

By curating a personalized sports-watching experience, this platform ensures fans maximize the number of pivotal moments they see—whether it’s the critical shot in overtime or the next big play that decides a bet—keeping users engaged and on the edge of their seats.

What, Where, and When to Watch: The growing number of betting platforms, fantasy contests, and streaming services makes it increasingly challenging for fans to stay organized and updated during games. The technology simplifies the experience with a personalized scoreboard that displays relevant stats at a glance and provides one-click access to live game streams. All of the usual scoreboard scrolling and mental calculations typically done by fans are now automated, allowing users to focus entirely on the action that matters most.

Turning the Phone into the Ultimate Sports Remote: The product addresses the growing fragmentation in live sports content by creating a seamless way for modern fans to access games. It transforms the phone into a command center for live sports, enabling users to Airplay games to their TV and effortlessly switch between streams with just a tap. At launch, the app will provide streaming links for NBA and NCAA Men’s Basketball, with plans to expand to all major U.S. leagues in 2025.

A Personalized Sports Hub: The platform gives sports bettors, fantasy players, and traditional fans complete control of their sports-watching experience. Users can upload their bets from any sportsbook, create custom scoreboards, and sync their streaming services for a tailored setup. Fantasy and DFS lineup integration will debut during the 2025 MLB season, offering even more ways to make the app the ultimate solution for live sports.

By combining cutting-edge technology with a fan-first approach, the platform takes care of the what, where, and when so modern fans can focus on the thrill of the game. The app will be available for download in the Apple App Store in March 2025.

About Bet Caddy

Bet Caddy is a next-generation sports entertainment and technology company created to transform how fans connect with live sports. Headquartered in Chicago and founded by Tony Ryan and Braden Gebavi, Bet Caddy combines personalized technology, real-time data, and streaming access to deliver a seamless sports-watching experience. Designed for fans, sports bettors, and fantasy players, Bet Caddy’s platform ensures users never miss the action that matters most by analyzing preferences, stakes, and subscriptions to connect them directly to the key moments in every game.

About Profound Sports

Profound Sports is an investment advisory firm and accelerator specializing in sports, media, and entertainment. With over 20 years of experience and a vast network of athletes, leagues, and rights holders, Profound Sports empowers ventures to scale and thrive across the sports landscape.

About Studio Init

Studio Init is a zero-to-one software studio founded by former leaders from Google, Coinbase, and Amazon. Studio Init partners with early-stage startups transforming ideas into market-ready products using their decades of product development, design, engineering, and marketing expertise.

To learn more about Bet Caddy’s partnerships and vision, please visit the Bet Caddy website.

Media Contact
info@betcaddy.tv

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COLUMBIA DISTRIBUTING COMPLETES ALASKA TRANSACTION WITH RNDC, ESTABLISHING A FOUR-STATE PACIFIC NORTHWEST TOTAL BEVERAGE PLATFORM

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WILSONVILLE, Ore., Oct. 26, 2026 /PRNewswire/ — Columbia Distributing today announced it has completed its transaction with Republic National Distributing Company (RNDC) to acquire certain beverage distribution assets in Alaska, marking Columbia’s official entry into the state and completing the final component of the letter of intent announced by the companies in April.

The closing represents a major milestone in a long-term strategy Columbia set out to build: a multi-category, multi-state total beverage platform across the Pacific Northwest. With direct operations now spanning Alaska, Oregon, and Washington, along with its recently completed strategic partnership with Hayden Beverage in Idaho, Columbia has brought that vision to life, creating a connected four-state route to market and a more complete one-stop solution for supplier and retail partners across the region.

“This is a huge moment for Columbia because it represents exactly what we set out to build,” said Chris Steffanci, President and CEO of Columbia Distributing. “Our long-term vision has been to create the strongest total beverage platform in the Pacific Northwest—a multi-category, multi-state strategy that gives our partners a more complete solution across the region. With Alaska, that vision is now coming to life. We can offer suppliers and retailers a connected, capable, and increasingly seamless route to market across Alaska, Idaho, Oregon, and Washington.”

The Alaska transaction expands Columbia’s direct service territory to more than 835,000 square miles and adds nearly 1,500 customer accounts. It also brings Columbia into a market with an experienced local team, strong customer relationships, and an established beverage distribution network.

Columbia sees significant untapped potential in the Alaska business and plans to bring renewed investment, leadership, resources, and market focus to the state. The company will pair the Alaska team’s local knowledge and relationships with the culture and ways of working that drive Columbia’s performance in its existing markets, empowering people, moving with urgency, holding one another accountable, and maintaining a relentless focus on customers, brands, and execution.

“What has impressed me most is the energy and ambition of the Alaska team,” Steffanci said. “They know the market, they believe in the brands, and they are hungry to grow, compete, and win. They do not need us to teach them Alaska. Our responsibility is to give them the leadership, investment, tools, and support to show what they can do.”

“At Columbia, we trust our people, empower the teams closest to the market, and expect everyone to take ownership of results,” Steffanci continued. “That culture and the way we work across our company will bring new energy and momentum to Alaska. We are not entering the market to maintain the status quo—we are here to build, grow, compete, and raise the standard. This team is ready to be unleashed, and I believe the market is going to feel the difference very quickly.”

The expansion is the latest step in the deliberate strategy Columbia has pursued to build a broader total beverage business across multiple categories and markets. On June 30, the company completed its acquisition of certain RNDC wine and spirits distribution rights in Oregon and Washington. In September, Columbia completed a strategic partnership with Hayden Beverage, creating long-term alignment with Idaho’s leading locally based beverage distributor. The Alaska transaction completes the geographic footprint Columbia envisioned across the four-state Pacific Northwest market.

Together, these transactions create a platform designed around what suppliers and retailers increasingly need: one partner capable of representing multiple beverage categories across multiple states while still maintaining the local knowledge, relationships, and market-level execution required to succeed in each community.

Columbia’s expanded platform spans beer, wine, spirits, cider, non-alcoholic beverages, and emerging beverage categories. For supplier partners, it provides greater regional scale, category expertise, operational capabilities, and a more cohesive route to market. For retailers, it provides access to a broader portfolio backed by strong sales, delivery, merchandising, revenue management, and account execution capabilities.

“This is what total beverage means to us,” Steffanci added. “It is not simply adding categories or adding geography. It is about building a one-stop solution that connects categories, capabilities, people, and markets in a way that creates more value for our partners. We now have the platform we envisioned across the Pacific Northwest, and our focus turns to executing against that opportunity.”

Columbia is working closely with the Alaska team, suppliers, customers, and business partners to support a smooth transition. Columbia will communicate additional information about the operational transition, portfolio, and go-live timing directly to affected stakeholders.

Columbia appreciates RNDC’s partnership and the work of teams across both organizations to complete the transaction. Financial terms were not disclosed.

About Columbia Distributing

Since 1935, Columbia Distributing has helped build some of the best-known brands in the beverage business. Today, Columbia is one of the nation’s leading total beverage distributors, with a portfolio spanning beer, wine, spirits, cider, non-alcoholic beverages, and emerging beverage categories.

Columbia’s more than 3,200 teammates serve approximately 24,000 retail customers and deliver more than 80 million cases annually. With direct operations across Alaska, Oregon, and Washington and a strategic partnership with Hayden Beverage in Idaho, Columbia offers supplier and retail partners a connected four-state, multi-category route to market across the Pacific Northwest.

Columbia’s success is built on its people, its brands, and a deep-rooted commitment to execution, service, and creating sustainable growth for its teammates, customers, suppliers, shareholders, and communities. For more information, visit www.coldist.com.

Contact: Steve Gibbs
Steve.Gibbs@coldist.com | 206-920-6799

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SOURCE Columbia Distributing

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Secretary of the State Thomas Highlights Record Protecting Connecticut Businesses as Scams Grow More Sophisticated

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As early voting enters its final week, Secretary of the State Stephanie Thomas highlights her first-term record protecting Connecticut businesses, from fighting human trafficking and business hijacking to lowering fees and moving filings online, and pledges to keep business owners prepared as AI makes scams more sophisticated.

HARTFORD, Conn., Oct. 26, 2026 /PRNewswire-PRWeb/ — As scams targeting Connecticut businesses grow more sophisticated, including recent emails impersonating state offices, Secretary of the State Stephanie Thomas is highlighting the protections her team has put in place for the more than half a million businesses registered in Connecticut. She is seeking a second term to build on that work as AI-powered fraud creates new risks for business owners.

“If someone tries to steal your business, you’re not on your own. AI is making scams more sophisticated by the month, and I’ll keep making sure business owners know what to watch for.”

“Before I was Secretary of the State, I ran a small business, so I know how scarce time and money can be,” said Secretary Thomas. “That’s why our team cut fees and red tape, and why I fought for new laws that let my office investigate when fraudsters hijack a Connecticut business. If someone tries to steal your business, you’re not on your own. But the threats keep evolving. AI is making scams more sophisticated by the month, and I’ll keep making sure business owners know what to watch for. I’m not done delivering for Connecticut businesses, and I hope you’ll support me on November 3.”

Protecting Connecticut Businesses

Fighting human trafficking. Through Be a Light, Secretary Thomas made Connecticut the 7th state in the country and the first in the Northeast to help businesses identify, report and prevent human trafficking. Trafficking can reach any business through its customers, employees or supply chains. PreventHumanTraffickingCT.com gives owners practical guidance on what to watch for and what to do.

Stopping business hijacking. Fraudsters have stolen login credentials, changed a business’s listed owner and opened lines of credit in its name. Owners used to have only one remedy: hire a lawyer and go to court. Secretary Thomas brought the problem to the legislature. New laws now give her office the authority to investigate and the funding to build stronger protections, including screening that flags suspicious filings for human review.

Early warnings for owners. Business owners can turn on Follow Business alerts at Business.CT.gov to be notified whenever someone files a document for their business.

Lower costs, less red tape. Apostille fees are lower, and the entire process for authenticating documents for use abroad, used for about 40,000 documents a year, is now online. That makes Connecticut one of the first states to offer it. A new statewide trademark directory lets owners check a name before investing in it.

Help getting started and growing. A free monthly business newsletter gathers grants, funding and training opportunities in one place. A new Business Welcome Packet walks owners through their first steps, from tax IDs to fraud protection.

Early Voting Ends Sunday, Nov. 1

Early voting is open daily from 10 a.m. to 6 p.m. through Sunday, Nov. 1, with extended hours from 8 a.m. to 8 p.m. on Tuesday, Oct. 27 and Thursday, Oct. 29. There is no early voting on Monday, Nov. 2.

Every town has at least one early voting location. Voters can find theirs at MyVote.CT.gov or by contacting their town’s registrar of voters. Eligible residents who are not yet registered can register and vote the same day during early voting or on Election Day, Tuesday, Nov. 3, when polls are open from 6 a.m. to 8 p.m.

About Stephanie Thomas

Stephanie Thomas is Connecticut’s 75th Secretary of the State and the first Black person elected to the office. Since taking office in 2023, she has secured $20 million to modernize Connecticut’s election equipment, led the rollout of early in-person voting, expanded civic education through initiatives such as the Power of Civics platform and launched Be a Light, making Connecticut the first state in the Northeast to help businesses identify, report and prevent human trafficking.

Thomas is running for reelection in 2026. She serves on the Executive Board of the National Association of Secretaries of State and testified before Congress in 2025 about balancing voter access with election security.

Before becoming secretary, Thomas represented Norwalk, Wilton and Westport in the state legislature. She also ran a small business and spent nearly 30 years advising nonprofit organizations on strategy and fundraising.

Media Contact

Natasha Lopoukhine, Savvy Marketing Communications, 1 2039560920, natasha@igotsavvy.com, www.igotsavvy.com

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SOURCE Stephanie Thomas

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MNA: Berkshire VNA Nurses and Healthcare Professionals Deliver Petition Calling for a Fair Union Contract to Strengthen Patient Access to Home Care

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While there has been bargaining progress on early-career wages, clinicians are urging BVNA to invest in experienced staff to support safe patient care

PITTSFIELD, Mass., Oct. 26, 2026 /PRNewswire/ — Berkshire Visiting Nurse Association (BVNA) nurses and healthcare professionals, represented by the Massachusetts Nurses Association (MNA), delivered a petition to BVNA management at 4 p.m. Monday, October 26, calling for a fair contract that supports recruitment, retains experienced clinicians and protects the time needed to care for patients safely at home. The parties next meet for bargaining on October 28.

The petition comes as the bargaining unit has shrunk by approximately half over the past several years amid high turnover and challenges attracting new staff. BVNA clinicians are seeking to reverse that decline to strengthen access to home care, help patients recover in familiar surroundings, and support timely hospital discharges.

“We appreciate that management has made progress toward attracting new staff by moving on wages for nurses and healthcare professionals early in their careers,” said Tamaryn Clowdus, physical therapist, and Co-Chair of the MNA Bargaining Committee at Berkshire VNA. “We also need reasonable cost-of-living increases for the experienced clinicians who have stayed with the VNA through difficult years. Building a stable workforce and supporting our home care patients requires a focus on both recruitment and retention.”

BVNA nurses and healthcare professionals provide care that helps patients manage illness, recover after hospitalization and remain safely at home. Experienced clinicians bring clinical judgment, knowledge of their communities and familiarity with patients’ needs. These are important community assets that are difficult to replace when staff leave.

With Berkshire Medical Center experiencing high patient volume, sufficient levels of home care staffing matters more than just the patients receiving visits. Ready access to home care can help patients who are ready to leave the hospital return home with the support they need, making more hospital beds available for people requiring acute care.

“Berkshire Medical Center nurses stand with our BVNA colleagues in their efforts to secure a fair contract that strengthens home care in Berkshire County,” said Sarah Roberts, RN, MNA Co-Chair at Berkshire Medical Center. “We see every day how much our patients depend on having care available when they return home. Supporting the clinicians who provide that care helps patients leave the hospital safely and keeps beds available for others who need acute care.”

The BVNA petition also calls for reasonable and achievable productivity expectations developed with clinicians and grounded in the realities of home care. A visit involves more than time spent in a patient’s home. Clinicians must also document care, coordinate services, communicate with providers and families, and travel between patients.

MassNurses.org │ Facebook.com/MassNurses │ Twitter.com/MassNurses │ Instagram.com/MassNurses 

Founded in 1903, the Massachusetts Nurses Association is the largest union of registered nurses in the Commonwealth of Massachusetts. Its 26,000 members advance the nursing profession by fostering high standards of nursing practice, promoting the economic and general welfare of nurses in the workplace, projecting a positive and realistic view of nursing, and by lobbying the Legislature and regulatory agencies on health care issues affecting nurses and the public.

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SOURCE Massachusetts Nurses Association

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