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Plethy and VBW Join Forces to Transform MSK Healthcare with Data-Driven Innovation

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1 year ago

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SAN JOSE, Calif., Jan. 9, 2025 /PRNewswire/ — The rapidly evolving Musculoskeletal (MSK) healthcare landscape demands innovative, cost-effective solutions that empower patients and improve outcomes. Rising to the challenge, Plethy, Inc., a digital health leader, has partnered with Viscogliosi Brothers through its investment office, Viscogliosi Brothers Watermark Holdings (VBW), which is dedicated to investing in MedTech innovation, forming a groundbreaking long-term collaboration. Together, they aim to transform how personalized, data-driven MSK care is delivered, setting a new standard in HealthTech and InsurTech while addressing the critical needs of patients, providers, and payors.

Redefining MSK care with data-driven insights and personalized recovery solutions

As part of this strategic alignment, John J. Viscogliosi will join the Plethy board, bringing his deep expertise in scaling healthcare companies and driving innovation in the MSK space. His involvement highlights both organizations’ commitment to visionary leadership in digital MSK care.

The partnership unites Plethy’s award-winning, data-driven patient engagement platform with VB’s extensive expertise in scaling MSK solutions to meet the demands of payors and providers alike. Together, they are poised to tackle the critical need for cost-effective, personalized care solutions by leveraging cutting-edge technology and data-driven analytics.

Plethy’s solutions align seamlessly with the growing demands of HealthTech and InsurTech markets. Plethy’s current client base includes self-insured enterprises, insurance carriers, state funds, captives, medical groups, and health systems, reflecting the platform’s adaptability across diverse healthcare and insurance sectors. Plethy’s innovative solutions have transformed patient care by enabling engagement at home and providing predictive analytics to empower clinicians for tailored recovery plans. VB complements this with its proven track record of scaling neuromusculoskeletal companies, improving care quality, and reducing costs through strategic investments and healthcare innovations.

Key Benefits of the Partnership:

Empowered Patients and Quality Outcomes: Patients actively engaged in their recovery journey, leading to measurable outcomes that providers and payors expect.

Data-Driven Insights: Real-time recovery analytics for clinicians to monitor progress and make evidence-based, personalized decisions.

Meeting Evolving Payor Needs: The partnership addresses the need for maximizing clinical outcomes while ensuring cost efficiency, accelerating patients’ return-to-life and work.

“This partnership is a testament to how the MSK healthcare landscape is being reshaped to meet the demands of an evolving industry. By aligning VB’s proven adaptability with Plethy’s innovative platform, we are creating a future where personalized, data-driven care defines excellence. Together, we will lead the transformation of digital MSK solutions, ensuring a profound and sustainable impact across the healthcare ecosystem.” said Anthony G. Viscogliosi, Principal of Viscogliosi Brothers, LLC.

“We are excited to partner with Plethy, a leader in digital health. Together, we’ll set new benchmarks in MSK care, delivering quality and efficiency that the healthcare industry demands.” said John J. Viscogliosi, Chairman of the Board of Directors and & Member of the Investment Committee at Viscogliosi Brothers Watermark Holdings.

“This partnership with VBW reinforces our commitment to transforming digital MSK care. By joining forces, we’ll empower clinicians, enhance patient experiences, and achieve impactful outcomes.” said Raja Sundaram, CEO of Plethy, Inc.

“This partnership leverages advanced analytics and personalized care to deliver better outcomes for patients while addressing healthcare’s cost-efficiency demands.” said Kerem Mavituncalilar, CEO of Viscogliosi Brothers Watermark Holdings.

This collaboration solidifies Plethy and VB as leaders in advancing the MSK healthcare industry. Their combined expertise will drive innovation, improve patient outcomes, and deliver system-wide cost reductions, ensuring that digital MSK solutions become a reality across multiple buying centers and payors.

About Plethy, Inc.: Plethy, Inc. is a leading healthcare technology company at the forefront of patient care and recovery analytics for musculoskeletal disorders, pioneering the use of AI to analyze real-time data for comprehensive, personalized care plans. For more information, visit www.plethy.com.

Viscogliosi Brothers, LLC.  (“VB”) is a New York City-based private equity and venture capital firm specializing in the neuromusculoskeletal industry. Established in 1999, the firm focuses on identifying and building groundbreaking innovations in healthcare, aiming to address unmet clinical needs, enhance patient outcomes, and drive cost efficiency in the healthcare system. For more information, visit https://www.vbllc.com/  

Viscogliosi Brothers Watermark LLC (“VBW”) is a New York City-based holding company specializing in investing in innovation within the MedTech sector. Founded in 2022, VBW is committed to creating alternative wealth for its shareholders while enhancing humanity’s well-being. With a portfolio-driven investment mandate and strategic expertise, VBW supports its invested entities through financing and manufacturing capabilities. For more information, visit https://vbwholdings.com/.

Plethy, Inc.:  Brooke Whitebread, brooke@plethy.com, 747-300-7275

Viscogliosi Brothers, LLC: Ceylan Kendir, ceylank@vbwatermarkholdings.com, +90 (532) 476-4343

View original content to download multimedia:https://www.prnewswire.com/news-releases/plethy-and-vbw-join-forces-to-transform-msk-healthcare-with-data-driven-innovation-302346610.html

SOURCE Plethy, Inc

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Booking.com’s Latest Travel and Sustainability Research Reveals Australian Generational Paradox

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45 minutes ago

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May 3, 2026

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SYDNEY, May 4, 2026 /PRNewswire/ — Today Booking.com released its 11th annual research report into consumer attitudes and understanding of the social and environmental impact of travel. With insights from 32,500 travellers across 35 markets globally, including 1,000 from Australia, this year’s research highlights a generational paradox.

While 83% of Australian travellers say that more sustainable travel is important to them, older generations demonstrate greater commitment through concrete actions, despite younger generations often expressing stronger sustainability intentions.

Older generations demonstrate greater commitment through concrete sustainable actions, with almost two–thirds of Boomers across Asia Pacific (63%) saying they will shop more at local, independent stores on their trips, three–quarters (75%) planning to reduce general waste, and 63% intending to reduce energy consumption, higher than Gen X, Millennials and Gen Z.However, younger travellers are leading in cultural and conservation management; more than a quarter of Gen Z (27%) and Millennials (26%) participated in a tour or activity that contributed to the health or conservation of the local ecosystem or wildlife.Extreme weather is actively reshaping travel choices. Nearly three-quarters of Australian travellers said they consider extreme weather risk when choosing both destination (72%), and timing (75%), and 27% reported having cancelled or changed trip plans in the past twelve months due to extreme weather or natural disaster.Australian travellers are shifting when and where they travel, seeking reliable climates and comfort. 43% say they plan to avoid overcrowded tourist destinations, 42% plan to travel outside of peak season, and 26% will seek out destinations with cooler temperatures.In 2025, travellers booked more than 100 million room nights on Booking.com at accommodation partners with a third-party sustainability certification, including at 363 third-party certified Australian properties.

To find Booking.com’s full 2026 research, visit here.

 

View original content:https://www.prnewswire.com/apac/news-releases/bookingcoms-latest-travel-and-sustainability-research-reveals-australian-generational-paradox-302760310.html

SOURCE Booking.com

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Florida Physician Specialists Data Breach: Edelson Lechtzin LLP Launches Investigation into Exposure of Personal Information

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4 hours ago

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May 3, 2026

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National class action firm offering free case evaluations to individuals impacted by the Florida Physician Specialists cybersecurity incident

JACKSONVILLE, Fla., May 3, 2026 /PRNewswire/ — Edelson Lechtzin LLP, a national class action law firm, is investigating data privacy claims arising from the Florida Physician Specialists data breach. Florida Physician Specialists learned of the cybersecurity incident between November 27 and 29, 2025.

What Happened

Florida Physician Specialists discovered that its network was hacked between November 27 and 29, 2025. An investigation launched in late November 2025 confirmed that an unauthorized third party accessed its network. The review of the exposed data was completed on April 6, 2026.

Information Exposed

Affected personal data includes full names and one or more of the following: Social Security numbers, driver’s license numbers or state identification numbers, other government identification numbers, financial account information, credit or debit card information, medical information, and/or health insurance policy information.

Who May Be Impacted

Individuals who received a data breach notification from Florida Physician Specialists may face an increased risk of identity theft and fraud.

Your Legal Options

Edelson Lechtzin LLP is investigating a potential class action to pursue legal remedies on behalf of individuals whose sensitive personal data may have been compromised in the Florida Physician Specialists breach. The firm will evaluate your rights and potential claims at no cost.

Recommended Protective Steps

Review account statements and credit reports regularly and remain vigilant for suspicious activity. Confirm whether your information was involved in the Florida Physician Specialists incident and preserve any letters or emails you received about the breach. Consider placing fraud alerts and credit monitoring.

Contact Us for a Free Case Evaluation

Speak confidentially with a data privacy attorney today: Marc Edelson, Esq., Edelson Lechtzin LLP, 411 S. State Street, Suite N-300, Newtown, PA 18940; Phone: 844-696-7492 ext. 2; Email: medelson@edelson-law.com; Web: www.edelson-law.com. Or click HERE to request a free consultation.

About Florida Physician Specialists

Based in Jacksonville, Florida, Florida Physician Specialists is a multi-specialty private physician practice serving patients in Northeast Florida.

About Edelson Lechtzin LLP

Edelson Lechtzin LLP is a national class action law firm with offices in Pennsylvania and California. In addition to data breach litigation, the firm handles class and collective actions involving securities and investment fraud, federal antitrust violations, ERISA employee benefit plans, wage theft, and consumer fraud

Media and Partnership Inquiries: Use the contact information above to connect with our team regarding interviews, co-counsel opportunities, and referral partnerships.

Legal Notice: This press release may be considered Attorney Advertising in some jurisdictions.

View original content to download multimedia:https://www.prnewswire.com/news-releases/florida-physician-specialists-data-breach-edelson-lechtzin-llp-launches-investigation-into-exposure-of-personal-information-302760742.html

SOURCE Edelson Lechtzin LLP

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Sandhills Medical Foundation, Inc., d/b/a Sandhills Medical Data Breach: Edelson Lechtzin LLP Launches Investigation into Exposure of Personal Information

Published

4 hours ago

on

May 3, 2026

By

National class action firm offering free case evaluations to individuals impacted by the Sandhills Medical cybersecurity incident

MCBEE, S.C., May 3, 2026 /PRNewswire/ — Edelson Lechtzin LLP, a national class action law firm, is investigating data privacy claims arising from the Sandhills Medical data breach. Sandhills Medical learned of the cybersecurity incident between November 27 and 29, 2025.

What Happened

On May 8, 2025, Sandhills Medical discovered it had been the victim of a ransomware attack. Sandhills Medical began an investigation with the help of cybersecurity experts and a forensic firm. That investigation determined an unauthorized third party accessed Sandhills Medical’s server directly and obtained personal information for select patients.

Information Exposed

Affected personal data includes names, personal health information, and birth dates. This data breach has affected an estimated 169,017 people.

Who May Be Impacted

Individuals who received a data breach notification from Sandhills Medical may face an increased risk of identity theft and fraud.

Your Legal Options

Edelson Lechtzin LLP is investigating a potential class action to pursue legal remedies on behalf of individuals whose sensitive personal data may have been compromised in the Sandhills Medical breach. The firm will evaluate your rights and potential claims at no cost.

Recommended Protective Steps

Review account statements and credit reports regularly and remain vigilant for suspicious activity. Confirm whether your information was involved in the Sandhills Medical incident and preserve any letters or emails you received about the breach. Consider placing fraud alerts and credit monitoring.

Contact Us for a Free Case Evaluation

Speak confidentially with a data privacy attorney today: Marc Edelson, Esq., Edelson Lechtzin LLP, 411 S. State Street, Suite N-300, Newtown, PA 18940; Phone: 844-696-7492 ext. 2; Email: medelson@edelson-law.com; Web: www.edelson-law.com. Or click HERE to request a free consultation.

About Sandhills Medical

Based in McBee, South Carolina, Sandhills Medical operates as a Federally Qualified Community Health Center (FQHC) that provides community-based primary health care services.

About Edelson Lechtzin LLP

Edelson Lechtzin LLP is a national class action law firm with offices in Pennsylvania and California. In addition to data breach litigation, the firm handles class and collective actions involving securities and investment fraud, federal antitrust violations, ERISA employee benefit plans, wage theft, and consumer fraud

Media and Partnership Inquiries: Use the contact information above to connect with our team regarding interviews, co-counsel opportunities, and referral partnerships.

Legal Notice: This press release may be considered Attorney Advertising in some jurisdictions.

View original content to download multimedia:https://www.prnewswire.com/news-releases/sandhills-medical-foundation-inc-dba-sandhills-medical-data-breach-edelson-lechtzin-llp-launches-investigation-into-exposure-of-personal-information-302760743.html

SOURCE Edelson Lechtzin LLP

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