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7-Part Documentary Series “Perfect Sweat” Now Available On Demand

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SEATTLE, Jan. 17, 2025 /PRNewswire/ — Perfect Sweat, a seven-part docuseries exploring the rebirth of ancient sweat bathing traditions around the world, is now available on demand.

 

The hit series that has sparked a revival in bathing and wellness culture across the globe follows sweat bathing guru and author Mikkel Aaland as he retraces his steps from his 70s classic, Sweat, to discover the resurgence of these ancient rituals. From Finland to Burning Man — sauna rafts, mobile saunas, and cold plunges, to Aufguss performances in large group saunas — Aaland joins local guides in eight countries, exploring diverse cultures and traditions, showcasing the profound impact of community sweat bathing on the human spirit.

“My vision is to see bathhouses on every corner instead of a bar, or a Starbucks,” says Aaland in an interview at the Bathhouse – Banya London.

Perfect Sweat features a diverse cast of local guides and hosts, including sauna master Miki Tokairin and actor/dancer Sho Ikushima of Japan and sauna expert Lasse Eriksen of Norway. The series episode, Burning Man is directed by Emmy Award-nominated and Grammy award-winning filmmaker Doug Pray and other talented directors from around the globe.

The series premiered on June 8th, 2024 – Global Wellness Day and National Sauna Day to a global audience, with viewers tuning in from over 50 countries and has aired on broadcast networks in Finland, Greece, the Czech Republic, and Romania.

About the Seven Episodes:

Finland: In Finland, saunas are everywhere, and no steam is left unexplored with guide Samuel Aarnio. Mikkel and Samuel island hop by boat, visit old friends for a traditional smoke sauna, and test their limits in 60+ saunas at the Mobile Sauna Festival in Teuva. (Directed by Mika Hotakainen)Aufguss: Experience the art of Aufguss, where sauna meets performance. Mikkel dives into the competitive world of Aufguss with Christine Rose, witnessing elaborate rituals, mesmerizing music, and the power of aromatherapy. (Directed by Wolfgang Ettlich)Russia: Journey through Russia with Anna Artemieva, exploring the social and spiritual heart of the banya. From traditional village banyas to modern urban bathhouses, Mikkel uncovers the deep-rooted traditions and camaraderie of this communal steam bath. (Directed by Sasha Kulak and Alina Rudnitskaya)Japan: Immerse yourself in the serene world of Japanese bathing culture with hosts Sho Ikushima and Miki Tokairin. Mikkel explores ancient onsen and sento rituals, from steaming volcanic hot springs to traditional public bathhouses, where cleansing and relaxation intertwine with nature. (Directed by Kaoru Ima and Michiko Zentoh)Turkey: Step into the opulent world of the Turkish hammam with Elizabet Kurumlu. Mikkel experiences the elaborate cleansing and rejuvenation rituals of this ancient tradition, visiting historical bathhouses and uncovering the secrets of this luxurious bathing culture. (Directed by Tuba Guvelioglu)Norway: Embrace the revitalizing power of the Norwegian sauna with Lasse Eriksen. Mikkel explores the connection between sauna and the outdoors, from breathtaking fjord-side saunas to traditional farm saunas, discovering the health benefits and social customs of this invigorating practice. (Directed by Robin Hansen-Tangen)Burning Man: Explore the unique sweat lodge culture of Burning Man with Zack Robertson and Teresa Yung. As a first-time “burner,” Mikkel discovers a vibrant sweat bathing community where self-expression and communal healing converge in the Nevada desert. (Directed by Doug Pray)

Perfect Sweat is available to stream now on Amazon Prime Video, Apple TV, Google Play, and YouTube in the English-Speaking territories of the US, UK, Canada, and Australia, and with bonus content worldwide through the film festival interface, Eventive.

Website: https://www.perfectsweatseries.com/

Social Media:

https://www.facebook.com/PerfectSweatSeries/https://www.instagram.com/perfectsweatseries/https://x.com/theperfectsweat

About Bray’s Run Productions: Bray’s Run Productions is an award-winning, Seattle-based independent film production company that specializes in exploring culture, history, and travel through the prism of charismatic people across the globe. We open doors into aspects of culture that traditional media has overlooked. 

View original content to download multimedia:https://www.prnewswire.com/news-releases/7-part-documentary-series-perfect-sweat-now-available-on-demand-302354401.html

SOURCE Bray’s Run Productions

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Department of Health – Abu Dhabi and Fred Hutchinson Cancer Center collaborate on cancer research and personalized prevention

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ABU DHABI, UAE, May 13, 2026 /PRNewswire/ — The Department of Health – Abu Dhabi (DoH), regulator of the healthcare sector in the emirate, together with the Abu Dhabi Public Health Center (ADPHC), today announced the execution of a Memorandum of Understanding (“MOU”) with Fred Hutchinson Cancer Center (Fred Hutch), one of the world’s leading cancer research institutions and home to three Nobel laureates.

By pairing Abu Dhabi’s unified clinical and genomic data infrastructure, sovereign AI capabilities and governed data environments with Fred Hutch’s globally renowned research engine, the ensuing collaborations will pave the way to shortening the distance between scientific discovery and patient benefit, for Abu Dhabi’s community and beyond.

Among the projected collaborations, the two organizations will consider leveraging Abu Dhabi’s intelligent health system, and layering Fred Hutch’s world-class science onto the secure, high-quality, real-world data foundation Abu Dhabi has built. That foundation includes the emirate’s pioneering liquid biopsy programme launched last year, one of the first national-scale efforts of its kind anywhere in the world. Alongside Abu Dhabi’s AI multi-cancer early detection work, and the world’s largest clinically integrated population-scale genomics programme – with nearly one million genomes sequence.

During his visit to the center, HE Mansoor Ibrahim Al Mansoori, Chairman of DoH commented: “Cancer is one of the defining health challenges of our time, and progress depends on combining world-class science with population-scale data, advanced AI, and research. In Abu Dhabi, we have built an AI-enabled health system that ‘cares before it cures, delivering prevention at population scale. We are already achieving some of the highest early cancer detection rates in the world, and through our partnership with Fred Hutchinson Cancer Center we are committed to bringing breakthroughs to people in Abu Dhabi and beyond.”

“This MOU between Fred Hutch Cancer Center and the Abu Dhabi Department of Health underscores the power of working together to prevent and treat cancer,” said Thomas Lynch Jr., MD, president and director of Fred Hutch and holder of the Raisbeck Endowed Chair. “Our organizations share a deep commitment to research and to provide the highest levels of cancer prevention, diagnosis and care to our communities, and we are excited to bring our expertise, tools and datasets together to identify unique approaches to cancer care and research in pursuit of our boldest goals.”

Photo – https://mma.prnewswire.com/media/2979204/DoH_Abu_Dhabi.jpg
Logo- https://mma.prnewswire.com/media/2714371/5968536/DoH_Logo.jpg

 

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SOURCE The Department of Health – Abu Dhabi

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L’Mychele & Associates Founder LaKessia Hill Completes North Texas FWC Hospitality Program (FIFA World Cup) and Appears on The Jeff Crilley Show

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DALLAS, May 13, 2026 /PRNewswire/ — L’Mychele & Associates LLC is proud to announce two significant milestones for the growing strategic meetings and events firm: Founder & CEO LaKessia Hill has successfully completed the North Texas FWC Organizing Committee’s Hospitality Program and was recently featured on The Jeff Crilley Show.

These accomplishments reflect the company’s continued momentum within the hospitality, tourism, and events industries as L’Mychele & Associates expands its presence through strategic partnerships, leadership engagement, and elevated client experiences.

The completion of the North Texas FWC Hospitality Program further strengthens the company’s commitment to delivering intentional, guest-centered experiences rooted in strategy, hospitality, and meaningful connection — values that are central to the L’Mychele & Associates brand.

In addition, Hill recently joined veteran journalist and media personality Jeff Crilley on The Jeff Crilley Show to discuss her entrepreneurial journey, the vision behind L’Mychele & Associates, and the company’s approach to creating experiences as bold as its clients’ goals.

“Both opportunities represent growth, visibility, and the continued evolution of our brand,” said Hill. “Hospitality is more than service — it’s about creating intentional moments that leave lasting impressions. Being recognized through the hospitality program and having the opportunity to share our story on The Jeff Crilley Show were both incredibly meaningful experiences.”

Known for its consultative and strategy-first approach, L’Mychele & Associates specializes in executive summits, conferences, nonprofit galas, incentive experiences, corporate meetings, and curated social gatherings. The firm partners with organizations, brands, and leaders to transform ideas into impactful experiences through strategic planning, management, and execution.

Guided by the company’s signature philosophy — “The Art of Listening. The Science of Execution.” — L’Mychele & Associates continues to position itself as a strategic partner within the meetings, events, and hospitality industries.

The episode of The Jeff Crilley Show featuring LaKessia Hill is now available across multiple platforms, including YouTube, Facebook, LinkedIn, and Transistor.

About L’Mychele & Associates LLC

L’Mychele & Associates LLC is a Dallas-based strategic meetings and events firm specializing in executive summits, corporate meetings, conferences, nonprofit events, incentive experiences, and curated social gatherings. The company is known for blending strategy, hospitality, and execution to create experiences that drive connection and lasting impact.

Media Contact

LaKessia Hill
Founder & CEO, L’Mychele & Associates LLC
469-402-7825

LaKessia@LMychele.com
www.LMychele.com  

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SOURCE L’Mychele & Associates LLC

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HBX GROUP ANNOUNCES HALF YEAR 2026 FINANCIAL RESULTS

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LONDON, May 13, 2026 /PRNewswire/ — HBX Group International plc (HBX Group, the Company, the Group, HBX.SM) announces its Half Year 2026 results for the six months ended 31 March 2026.  

TTV up +17% to €3.8bn, and Revenue of €309m, up +1% YoY at constant currency, reflecting targeted commercial and strategic actions to prioritise growth and capture market share, partly offset by disruption from the Middle East conflictAdjusted EBITDA up +9% at constant currency to €163m, with margin of 53% expanding +4ppts in constant currency. Profit after tax was €28m (H1 25: €(227)m).Strong cash generation with 103% cash conversion and leverage at 1.7x Adjusted Net Debt / Adjusted EBITDA. S €100m share buyback programme and a 7.5 cents per share (c.€18m) interim dividend.Executing the strategic building blocks, including the acquisition of Bridgify announced today.FY26E guidance revised to reflect the impact of Middle East conflict and macroeconomic uncertainty. New FY26 guidance is for constant currency TTV growth +11% to +15%, Revenue growth -4% to +1% and Adjusted EBITDA growth -5% to -2%, and Operating Free Cash Flow conversion between 90% and 100%. Medium-term guidance is unchanged.

First half 2026 Financial Performance Summary1

6 months
ended 31
March 2026

6 months
ended 31
March 2025

Change
constant
currency2

Change 

Total Transaction Value (TTV) (€m)

3,770

3,370

+17 %

+12 %

Revenue (€m)

309

319

+1 %

-3 %

Adjusted EBITDA (€m)

163

159

+9 %

+3 %

Delivering profitable growth

Group TTV increased to €3.8bn in the first half, up +17% at constant currency. TTV contribution increased from shorter lead-time bookings, Third Party Supply and Online Travel Agents.

Revenue of €309m, increased +1% in constant currency. Take rate was 8.2%, down 1.3ppts year‑on‑year.

Adjusted EBITDA increased 9%, with margin +4ppts.

Net finance costs were €35m, 77% lower than the prior year. The tax charge was €16m. Adjusted Earnings were €83m, up +44% at constant currency.

Delivering commercial milestones in line with strategy

Commercial progress in H1 2026 reflected HBX Group’s strategy to expand its global travel ecosystem and drive profitability through AI-driven operational efficiency and commercial performance. Key developments included new distribution partnerships in Asia-Pacific, acquisitions such as Bridgify and PerfectStay to strengthen experiences and dynamic capabilities, and new platform and fintech initiatives.

HBX group also continued embedding AI across products and operations, including AI-powered solutions for Bedsonline and HotelTech, while scaling internal AI agents already delivering measurable savings and supporting more than 120 identified use cases, reinforcing the Group’s connected B2B travel ecosystem strategy.

Regional performance and trading dynamics

TTV grew in double-digits in all three regions, up +18% in the Americas and +16% in both MEAPAC and Europe, at constant currency.

In Europe, TTV growth was supported by strong intra‑regional and domestic travel. Asia Pacific up +18%, partly offset by slower growth in the Middle East and disruption on some Europe-Asia corridors. In the Americas, TTV was predominantly driven by domestic demand.

Middle East impact and near‑term outlook

Since late February, the escalation of the conflict in the Middle East has impacted travel demand across affected destinations and selected international corridors, resulting in increased volatility, shorter booking windows and reduced near‑term visibility. The impact of this on H1 Group TTV growth was approximately 1ppt.

HBX Group implemented dynamic pricing, inventory reallocation and active partner support. Demand outside affected corridors has been more resilient.

Cost discipline, cash generation and capital allocation

Underlying operating costs fell by 5%. Performance was supported by productivity initiatives, automation and AI.

On a last 12-month basis, Operating Free Cash Flow was €447m, with cash conversion of 103% over the last 12 months. Adjusted Net Debt at 31 March 2026 stood at €741m.

Outlook

The Group started FY26 with strong performance. Since late February, trading conditions have been adversely impacted by the escalation of the conflict in the Middle East and broader geopolitical uncertainty.

The Group has revised its FY26 guidance. Updated outlook reflects a -4ppt effect of the Middle East conflict on TTV growth. Assumes four months of disruption with gradual stabilisation.

For the complete press release and disclaimer applicable to this information, please visit www.investors.hbxgroup.com

1 See financial statements for definitions of specific financial terms and KPIs, including any Alternative Performance Measures (APMs)
2 Constant currency changes exclude the impact of foreign exchange rate fluctuations by translating current year results at the exchange rates used in the prior year.

Contact: 
Clara Truyols
clatruyols@hbxgroup.com 

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SOURCE HBX Group

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