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Lunar New Year 2025 Trends by Trip.com Group: Travel Like A Snake — Longer Stays and Shedding Off the “Usual” Destinations

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Rise in cross-border travel with stays up to 10% longer this holiday seasonGrowing interest in off-the-beaten-path destinations and cruises

SINGAPORE, Jan. 20, 2025 /PRNewswire/ — This Lunar New Year (LNY) is shaping up to be a festive season of exploration and connection as celebrating families and friends worldwide embrace the holiday spirit.

This year marks the year of the Snake, a symbol of wisdom, intuition, and transformation — themes that reflect the everchanging travel landscape. While some choose to celebrate at home, others have taken the opportunity to create memories in destinations far and near. With travel back in full swing, Trip.com Group has unveiled its latest LNY trends for 2025, showcasing how travellers are prioritising longer stays, meaningful experiences and unconventional destinations this year.

Cross-Border Travel Hits New Heights with Extended Stays

Data reveals strong year-on-year growth for cross-border travel, with travellers combining public holidays and annual leave to increase their length of stay.

Notably, in the Chinese mainland, a key source of LNY travel, New Year’s Eve is officially recognised as a holiday in 2025. This allows travellers to take just two days of leave for an eleven-day holiday. Korean travellers need to take one day for a nine-day break, while Singaporeans can create a five-day holiday with a single day off. As such, extended stays are a hallmark of this year’s LNY. On average, Asia-Pacific travellers will stay up to 10% longer this festive period.

Popular destinations frequented by travellers who celebrate LNY include Japan, Hong Kong, Singapore and the Chinese mainland.

Interest in Longer-haul Flights and Lesser-known Destinations Rise

Data shows a strong pick-up in travellers exploring destinations outside the Asia-Pacific region, with medium and long-haul flights surging, especially among the Malaysia market (55% and 60% respectively) and South Korean market (36% & 90% respectively).

Travellers are also seeking new experiences, with a noticeable buzz around off-the-beaten-path destinations this festive season. Lesser-travelled gems such as Giza (Egypt), famous for the Great Pyramids and the Sphinx; San Luis Obispo (USA), known for its wineries and scenic coastline; and Charenton-le-Pont (France), located southeast of central Paris, are catching the eyes of travellers seeking unique experiences beyond the usual tourist trail. This trend extends to popular Asian destinations, with more seeking out lesser-known cities, such as Funabashi, Ibaraki and Okinawa (Japan) and Seremban (Malaysia).

Short-haul flights remained a popular option among travellers with shorter national holidays. Malaysia and Thailand topped the charts for this in terms of booking volume growth.

Family Travel Takes Centre Stage

Family gatherings are central to Lunar New Year traditions, and this year, families are heading out together for festive fun – on the seas and on theme park rides.

Cruises are becoming an increasingly popular choice among Chinese mainland and Singaporean consumers, with data highlighting a triple-digit growth compared to last year. Among these, family-friendly rooms have risen by 400%, with the most popular ports including Shanghai, Singapore and Dubai, and attractive port destinations being Fukuoka (Japan), Jeju (South Korea) and Phuket (Thailand). Trip.com Group research reveals luxurious amenities and all-inclusive packages are emerging as the biggest motivators for APAC cruise travellers.

In a similar trend, child tickets for attractions have also risen by 42% in overall bookings this year, with family-oriented attractions like Universal Studios Japan, Hong Kong Disneyland and Tokyo Disneyland seeing notable increases. These theme park attractions, alongside aquariums and museums, are top choices for families seeking memorable experiences.

Millennials are increasingly seeking Instagram-worthy moments at attractions like Mount Fuji and Shibuya Sky, which offers panoramic Tokyo views. Meanwhile, the older generations are prioritising luxury and premium experiences, gravitating towards luxuries such as Studio City Macau casino resort and Niseko’s ski resorts.

Premium Travel or Value for Money?       

Travellers are adopting a mix of premium and value-driven approaches to maximise their holiday experiences.

There has been a strong pickup in bookings for 5 & 4-star hotels, with a rise in average bookings. Malaysian travellers lead this growth with close to a triple-digit surge in 5 & 4-star hotel bookings, followed by Singaporean and Thai travellers. 

Demand for alternative accommodations has grown significantly, especially in Japan, with traditional Japanese Ryokans, apartments, guesthouses and homestays topping the list for Chinese mainland, Thai and South Korean travellers.

Notably, the average traveller’s budget has seen double-digit growth, showcasing a willingness to invest in meaningful experiences during this festive season. Business class and first-class flights are trending this LNY, with strong double-digit growth across each segment. Singaporeans favour first-class air travel, with a 400% growth compared to last year, followed by South Korean and Chinese mainland travellers, also with strong triple-digit growth.

Inbound Travel to the Chinese Mainland Experiences Triple-digit Growth

Inbound travel bookings to the Chinese mainland have surged by over 200% Y-o-Y, with top bookings made by travellers from South Korea, Malaysia, Singapore, Japan, the United States, Australia, and the UK. 

Data shows that popular Chinese travel routes continue to find increased popularity, with searches hitting triple-digit growth. Travel is centred around key major cities, including Shanghai, Shenzhen, Guangzhou, and Beijing, with other lesser-travelled cities like Harbin, Chengdu, Xiamen, Zhuhai, Chongqing, and Hangzhou also making the list.

China’s increasingly traveller-friendly visa policies are fuelling this growth. Over 30 countries enjoy visa-free travel to the Chinese mainland, with 62% Y-o-Y growth in bookings from countries recently included in this policy. South Korea, Japan, Cyprus, Denmark and Croatia are benefiting from this recent policy.

Additionally, China’s expanded visa-free transit policy, now extending to stays up to 240 hours (10 days) for eligible international travellers, is injecting fresh vitality into its various sectors.

To provide an exceptional service for inbound travellers, Trip.com Group is providing its second free layover tour, following the success of its ‘Shanghai Express’ initiative. The ‘Beijing Express‘ allows travellers transiting in Beijing to choose one of two half-day tours to explore the beating heart of China’s capital. ‘Journey to the Great Wall’ takes travellers to one of the earliest and best-preserved parts of the Great Wall of China. ‘Highlights Half-Day City Tour’ guides travellers on a cultural trip to the ‘Temple of Heaven’, ‘Qianmen Street’ and ‘Tian’anmen Square’ to experience Beijing’s historical traditions and vibrant culture. Each tour includes free transportation, attraction tickets, internet access, and English-speaking tour guides. Travellers will need to register in person at Beijing Capital International Airport, with spots allocated on a first-come, first-served basis.

This initiative aligns with the growing demand for cultural experiences. Already, attraction and tour orders for the LNY have increased by over 200% Y-o-Y, with Beijing witnessing a 185% increase in inbound travellers compared to last year. Four out of five top attractions were cultural landmarks, such as the Great Wall of Badaling, the Great Wall of Mutianyu, the Forbidden City Museum and the Summer Palace.

About Trip.com Group

Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission “to pursue the perfect trip for a better world”. Find out more about Trip.com Group here: group.trip.com.

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Bit Digital, Inc. Announces Third Quarter 2026 Earnings Release Date and Conference Call

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NEW YORK, Oct. 28, 2026 /PRNewswire/ — Bit Digital, Inc. (Nasdaq: BTBT) (“Bit Digital” or the “Company”) today announced that it will release its financial results for the third quarter ended September 30, 2026, before the market opens on Thursday, November 12, 2026.

Senior management will host a live webcast and conference call to discuss the results at 8:30 a.m. Eastern Time on Thursday, November 12, 2026.

To register for the webcast, please click here. Participants may also join the conference call by dialing 1-800-330-6730 and, when prompted, entering the passcode: 489157.

About Bit Digital

Bit Digital (NASDAQ: BTBT) is a Strategic Asset Company (SAC) focused on active participation in Ethereum infrastructure and controlling equity exposure to AI/HPC infrastructure through its majority ownership stake in WhiteFiber (NASDAQ: WYFI). The Company purchases and stakes ETH to generate protocol-native yield and participates directly in the Ethereum network. Bit Digital allocates capital with a focus on long-duration, foundational infrastructure, and disciplined balance sheet management. For additional information, please contact ir@bit-digital.com, visit our website at www.bit-digital.com or follow us on LinkedIn or X.

Investor Notice

Investing in our securities involves risks worth considering, before making an investment decision. All current and potential investors are advised to regularly review the risks, uncertainties and forward-looking statements described under “Risk Factors” in Item 1A of our Annual Report on Form 10-K for the year ended December 31, 2025 (Annual Report) and any subsequently filed quarterly reports on Form 10-Q and any Current Reports on Form 8-K. If any material risks were to occur – including those not presently known to us or currently deemed immaterial – our business operations may be impaired, and our financial condition or operating results would likely suffer. In that event, the value of our securities could decline, and you could lose part or all of your investment. In addition, our past financial performance may not be a reliable indicator of future performance, and historical trends should not be used to anticipate results in the future. See “Safe Harbor Statement” below.

Safe Harbor Statement

This press release may contain certain “forward-looking statements” relating to the business of Bit Digital, Inc., and its subsidiary companies. All statements, other than statements of historical fact included herein are “forward-looking statements.” These forward-looking statements are often identified by the use of forward-looking terminology such as “believes,” “expects,” or similar expressions, involving known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. Investors should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company’s actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company’s periodic reports that are filed with the Securities and Exchange Commission and available on its website at https://www.sec.gov. All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.

Investor Contact

Charley Brady
Head of Investor Relations
ir@bit-digital.com

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Polish Creator Łatwogang Named Impact Creator of the Year as Tiltify Unveils the Creator Impact Class of 2026

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From livestreams and gaming to road trips and stadium events, inaugural honorees celebrate the creativity and community shaping a new culture of giving

LOS ANGELES, Oct. 28, 2026 /PRNewswire/ — Tiltify, the platform behind more than $500 million in creator-driven charitable fundraising worldwide, today named the Creator Impact Class of 2026, the inaugural class of its annual Creator Impact Honors. Co-founder and CEO Michael Wasserman announced the winners during a livestream on twitch.tv/tiltify.

Polish internet creator Łatwogang received the program’s top honor, Impact Creator of the Year, along with the Grassroots Mobilization Award and the Storytelling for Impact honor. In April 2026, Łatwogang hosted a nine-day charity livestream on YouTube as part of “Diss na raka” (Diss Cancer), an initiative involving Cancer Fighters, rapper Bedoes 2115 and other creators and supporters. Bedoes recorded the song “Ciągle tutaj jestem (diss na raka)” with Maja Mecan, an 11-year-old receiving cancer treatment. Donations, auctions, charity events and partner and creator initiatives brought the campaign’s total to more than $76 million.

The honors also recognize creators whose smaller audiences have come together to make an outsized difference. Atheenabean, a Twitch creator whose community fundraises as the Bean Squad, won the Small-But-Mighty Fundraiser award for raising $27,865 for St. Jude Children’s Research Hospital and Project HOPE. Of the 531 donations across her two campaigns, 478 were under $100. Creator couple Taz Zammit and Alessia Allfree received the First Light award for their 2025 annual 24-hour fundraiser, which raised $11,404 for Altru, an all-volunteer charity the pair had volunteered with the year before.

“This class covers just about every way a creator can raise money for a cause, from a nine-day livestream in Poland and a bike ride across Japan to a football match at Wembley and a Minecraft server where donors bought their names onto signs,” said Michael Wasserman, co-founder and CEO of Tiltify. “These honorees give people creative, meaningful ways to help. They make generosity part of their communities’ lives, and that’s what we built the Honors to celebrate. We’re grateful to every creator, moderator and community member whose work made this year’s class.”

Other honorees include the ZEvent team, whose September 2025 marathon in Montpellier brought together nearly 350 French-speaking streamers and raised more than $18 million for healthcare workers, patients and cancer research. The Sidemen’s Charity Match drew a reported 2.26 million peak concurrent viewers and 90,000 live fans in attendance at Wembley Stadium, and raised more than $8.2 million for Bright Side and M7 Education. Ryan Trahan and Haley Pham’s 50 States in 50 Days series raised $11,662,411 for St. Jude, and any single donation of $50,000 or more triggered a spin of the “Wheel of Doom,” which added a new constraint to the trip. Hermitcraft’s Minecraft charity weekend for Gamers Outreach, where donors could buy their names onto signs in the game, received two honors. Yogscast’s Jingle Jam 2025 also received two, including the fan-voted Community Choice Award, and John and Hank Green received both the Livestream Impact Award and the Legacy of Giving honor.

An independent eight-member jury that included creator MatPat selected the winners after reviewing nominations and impact data supplied by Tiltify. Tiltify administered the program and had no vote. Nominations were open to creators on any platform, whether or not they had fundraised through Tiltify.

The full Creator Impact Class of 2026:

Impact Creator of the Year: Łatwogang, “Diss na raka” (more than $76 million)Big Heart Award: jesthehuman (more than $813,000 across 17 Tiltify campaigns and two itch.io game bundles, No ICE in Minnesota and No ICE in California)Small-But-Mighty Fundraiser: Atheenabean and the Bean Squad ($27,865 for St. Jude and Project HOPE)Community-Powered Fundraiser of the Year: ironmouse (more than $1.3 million for the Immune Deficiency Foundation)Grassroots Mobilization Award: Łatwogang, “Diss na raka”First Light: Taz & Alessia ($11,404 for Altru)Behind-the-Scenes Impact Award: ZEvent Team, ZEvent 2025 (more than $18 million)Fandom Impact: Helldivers 2 Freedom Alliance, HEROES ’26 ($270,163 for Save the Children)Storytelling for Impact: Łatwogang, “Diss na raka”Livestream Impact Award: John and Hank Green, Project for Awesome 2026 (approximately $4.2 million)Most Innovative Fundraising Concept: Ryan Trahan, 50 States in 50 Days ($11,662,411 for St. Jude)Interactive & Incentive Design: Hermitcraft, Gamers for Giving ($1,126,229 for Gamers Outreach)Best IRL Fundraising Event: The Sidemen, Sidemen Charity Match (more than $8.2 million for Bright Side and M7 Education)Marathon / Endurance Fundraising Award: Cdawg, Cyclethon 5 (more than $1.47 million for the Immune Deficiency Foundation)Collaborative Campaign of the Year: Yogscast & Community, Jingle Jam 2025 (more than $4.6 million across eight charity partners)Charity–Creator Collaboration of the Year: Hermitcraft x Gamers OutreachCommunity Choice Award (fan-voted): Jingle Jam 2025Legacy of Giving: John and Hank Green

View the Creator Impact Class of 2026 at https://creatorimpacthonors.com/awards.

About Tiltify

Tiltify is the essential fundraising infrastructure connecting creators and causes at scale. With enterprise-grade technology, interactive engagement tools, and unmatched access to next-generation donors, Tiltify powers campaigns for more than 8,000 nonprofits and 1,000,000 users worldwide. Learn more at tiltify.com.

Media Contact:
John Eidson
Beantown Media Ventures
john.eidson@beantownmv.com

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Six Data Integration Solutions Named Champions in Infotech’s 2026 Emotional Footprint Report

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Drawing on verified end-user reviews from SoftwareReviews, Infotech’s peer-review platform, the 2026 Data Integration Emotional Footprint Report recognizes six champions for customer experience and vendor relationships. The findings help organizations assess user sentiment alongside technical capabilities when evaluating data integration solutions.

ARLINGTON, Va., Oct. 28, 2026 /CNW/ — Organizations use data integration solutions to connect disparate systems, improve data quality, and make timely, informed decisions. Infotech’s 2026 Data Integration Emotional Footprint Report identifies six champions that stand out for delivering strong user satisfaction, trust, and overall customer experience. The recognition is based on verified feedback collected through the global research and advisory firm’s SoftwareReviews platform.

Modern data integration solutions connect organizational data by bringing together information from applications, databases, and cloud environments. These platforms provide capabilities such as data extraction, transformation, synchronization, quality management, and monitoring of data flows. With centralized oversight and automated workflows, they help IT and data teams maintain consistent, reliable information, support governance requirements, and deliver timely data for analytics and business operations.

Infotech’s Emotional Footprint measures high-level user sentiment by aggregating responses across 25 proactive questions, creating a powerful indicator of overall user feeling toward the vendor and product. The result is the Net Emotional Footprint (NEF), a composite score that reflects the overall emotional tone of user feedback.

The 2026 Data Integration Emotional Footprint Champions are as follows:

AWS Glue, +94 NEF, rated highly for being altruistic.Microsoft SQL Server, +89 NEF, rated highly for its reliability.Zapier, +90 NEF, rated highly for enabling productivity.Boomi, +86 NEF, rated highly for its trustworthiness.Azure Data Factory, +85 NEF, rated highly for friendly negotiations.Flowgear, +91 NEF, rated highly for its transparency.

Analyst Insight:

“Choosing a data integration platform means choosing a vendor your team may depend on for years. When an integration fails, the impact can extend to every process relying on that data,” says Abbas Jaffery, principal advisory director at Infotech. “Vendors can build trust by helping their clients adapt their integrations as business needs change and by being clear about what their products can support. For buyers, hearing from existing users helps them understand what they can expect from that relationship after implementation.”

User assessments of software categories on SoftwareReviews provide an accurate and detailed view of the constantly changing market. Infotech’s reports are informed by data from users and IT professionals who have direct experience with the software throughout the procurement, implementation, and maintenance processes.

Read the full report: 2026 Data Integration Emotional Footprint Champions

To learn more about Infotech’s Vendor Awards, including how Data Quadrant and Emotional Footprint recognition are determined using verified end-user feedback and the underlying evaluation criteria, visit Infotech’s Vendor Awards page, powered by SoftwareReviews.

About Infotech
Infotech (formerly Info-Tech Research Group) provides an API-driven advisory model to over 30,000 IT leaders globally to systematically improve their organizations. With 30 years of trusted expertise and proven impact, Infotech equips technology leaders with industry-leading expert guidance, proven methodologies, practical tools, training, coaching, and consulting to accelerate decisions and deliver measurable outcomes. To learn more about Infotech’s HR research and advisory services, visit McLean & Company.

Media professionals can register for unrestricted access to research across IT, HR, and software and hundreds of industry analysts through the firm’s Media Insiders program. To gain access, contact pr@infotech.com.  

For information about Infotech or to access the latest research, visit infotech.com and connect via LinkedIn and X.

About SoftwareReviews
SoftwareReviews is a peer-review platform from Infotech, a global research and API-driven advisory firm. The platform provides verified end-user insights that help organizations evaluate software based on features, vendor experience, and overall value. In addition to end-user insights, the firm offers peer-driven resources and advisory services, including buyer reviews, marketing and product guidance, and go-to-market support. These offerings enable technology providers to better understand customer needs, refine product strategies, and clearly communicate differentiated value to the market.

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