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Online Survey Software Market to grow by USD 6.44 Billion (2025-2029), driven by real-time data analysis demand, Report on how AI is redefining market trends – Technavio

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NEW YORK, Jan. 21, 2025 /PRNewswire/ — Report with market evolution powered by AI – The global online survey software market  size is estimated to grow by USD 6.44 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of about 13.6%  during the forecast period. Growing demand for real-time data collection and analysis is driving market growth, with a trend towards rise in adoption of AI and ML technologies in survey software. However, concerns regarding quality and accuracy of data  poses a challenge. Key market players include Alchemer LLC, Checkbox Survey Inc., IdWeb Srl, LimeSurvey GmbH, Medallia Inc., Methods Group LLC, NICEREPLY, Outside Software Inc., Qualtrics LLC, QuestionPro Inc., SAP SE, SmartSurvey Ltd., SoGoSurvey LLC, Survey Monkey Inc., Survey Planet LLC, Toluna Group, TYPEFORM SL, WorkTango Inc., WorldAPP Inc., and Zoho Corp. Pvt. Ltd..

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Forecast period

2025-2029

Base Year

2024

Historic Data

2019 – 2023

Segment Covered

End-user (Retail, Financial services, Healthcare, Manufacturing, and Others), Application, Geography (North America, Europe, APAC, South America, and Middle East and Africa), and Type

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

Alchemer LLC, Checkbox Survey Inc., IdWeb Srl, LimeSurvey GmbH, Medallia Inc., Methods Group LLC, NICEREPLY, Outside Software Inc., Qualtrics LLC, QuestionPro Inc., SAP SE, SmartSurvey Ltd., SoGoSurvey LLC, Survey Monkey Inc., Survey Planet LLC, Toluna Group, TYPEFORM SL, WorkTango Inc., WorldAPP Inc., and Zoho Corp. Pvt. Ltd.

Key Market Trends Fueling Growth

Online Survey Software Market is experiencing significant growth due to increasing Internet penetration and active users. Healthcare, Surveys are now digital, with patient satisfaction surveys, public opinion polls, and customer feedback essential for businesses. Modern survey software is mobile responsive, offering data collection tools for e-commerce, SMEs, and large enterprises. Data analytics and visualization are key features, with enterprise-grade solutions offering real-time data analysis, machine learning, and predictive analytics. Social media integration, customer relationship management, and business intelligence are also important. AI and automation reduce survey fatigue, bias, and response analysis. Data security is crucial in the cloud segment, with remote working and digital touchpoints requiring communication and feedback collection tools. Free survey tools are available, but advanced analytics dashboards provide valuable customer insights for decision-making. High-speed internet enables clinical research in life sciences and human touch remains essential. 

The online survey software market is experiencing notable growth due to the integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies. This trend is fueled by various factors, including the requirement for swift and precise survey data analysis, the demand for real-time insights, and the aim to improve the overall survey experience for participants. One key advantage of implementing AI and ML in survey software is the automation of data analysis. Traditional analysis methods can be laborious and error-prone, particularly when managing extensive datasets. By utilizing AI and ML algorithms, survey software can automatically process survey responses, detect trends, and generate valuable insights significantly faster than human analysts can. 

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Market Challenges

Online Survey Software: Overcoming Challenges in Healthcare, Customer Feedback, and Business Online Survey Software has become essential for businesses in various sectors, including healthcare, customer feedback, employee engagement, and public opinion research. However, several challenges exist in implementing effective survey solutions. Firstly, healthcare organizations face challenges due to low internet penetration and active users. Modern survey software must be mobile responsive and accessible on social media to reach a broader audience. Data collection and data security are also crucial in this sector. Customer-centric businesses require real-time data collection and analysis for data-driven decision-making. Enterprise-grade survey software with advanced analytics dashboards, machine learning, and predictive analytics can provide valuable customer insights. SMEs and large enterprises in industries like airline and travel, e-commerce, and clinical research face similar challenges. They need survey software that integrates with CRM, BI, and social media, providing real-time data analysis and automation. Survey fatigue, bias reduction, and automated response analysis are essential features for effective survey software. Free survey tools may lack advanced features and data security. Data security, cloud segment, and machine learning are critical considerations for data-sensitive industries. In conclusion, online survey software is a digital tool that helps businesses collect and analyze data for customer insights, employee feedback, and decision-making. Challenges include internet penetration, social media integration, data security, and real-time data analysis. Modern survey software must be mobile-compatible, offer advanced analytics, and provide a human touch to overcome these challenges.In the global online survey software market, the importance of collecting accurate and reliable data cannot be overstated. As businesses increasingly rely on online surveys to gather valuable insights from their customers, ensuring the quality of data becomes essential. Quality data is free from errors, inconsistencies, and bias, and in the context of online surveys, it means obtaining complete and representative responses from the target population. Failure to do so may result in incomplete or unreliable data, which could negatively impact decision-making processes. Therefore, it is crucial for organizations to invest in online survey software that guarantees data accuracy and reliability.

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Segment Overview 

This online survey software market report extensively covers market segmentation by

End-user 1.1 Retail1.2 Financial services1.3 Healthcare1.4 Manufacturing1.5 OthersApplication 2.1Geography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and AfricaType

1.1 Retail-  The retail segment is a significant and expanding sector within the global online survey software market. Retailers are increasingly relying on online survey software to obtain valuable customer insights, enhance the shopping experience, and boost operational efficiency. This technology enables retailers to gather real-time feedback from customers about product preferences, shopping experiences, and overall satisfaction. Additionally, online survey software facilitates market research and demographic data collection. Retailers can use mobile-friendly surveys to assess in-store experiences, including store layout, product display, staff interaction, and overall satisfaction. Amazon, Shopify, and Myntra are among the retailers utilizing online survey software to gather customer feedback and optimize their operations. Vendors like Survey Monkey and Qualtrics provide specialized online survey software for retail applications, offering user-friendly interfaces, customizable templates, and analytics tools. The benefits of online survey software, such as identifying pain points, addressing customer concerns, and improving logistics and fulfillment, are driving its adoption in the retail sector and fueling market growth during the forecast period.

Download complimentary Sample Report to gain insights into AI’s impact on market dynamics, emerging trends, and future opportunities- including forecast (2025-2029) and historic data (2019 – 2023) 

Research Analysis

Online Survey Software has become an essential digital tool for various sectors, including healthcare, to collect valuable feedback from customers, employees, and the public. With the increasing internet penetration and active internet users worldwide, the use of online surveys has become more prevalent. Social media platforms have also made it easier to reach a larger audience for surveys. Modern survey software is mobile responsive, allowing users to take surveys on their E-commerce sites or mobile devices. This data collection method provides real-time data analysis, enabling data-driven decision-making and customer insights for businesses, SMEs, and large enterprises alike. Online Survey Software offers various features, such as data analytics, data security, and enterprise-grade or individual-grade options. Patient satisfaction surveys, employee engagement surveys, and public opinion polls are just a few examples of how online surveys can be used to improve various aspects of an organization. The cloud segment of online survey software has gained popularity due to its flexibility and ease of use. It allows for secure data storage and real-time data access, making it an ideal solution for businesses that require quick decision-making based on customer feedback.

Market Research Overview

Online Survey Software: Unleashing Insights in the Digital Age Online survey software has revolutionized data collection and analysis in various sectors, including healthcare, customer feedback, employee engagement, and public opinion. With increasing internet penetration and active users, digital tools have become indispensable for businesses to gather valuable insights. Modern survey software offers mobile responsiveness, data analytics, and visualization tools for enterprise-grade and individual-grade users. Industries like healthcare, media, airline and travel, e-commerce, and SMEs leverage these digital solutions for data-driven decision-making, customer insights, and employee feedback. Real-time data collection, automation, predictive analytics, and social media integration are some advanced features that enable businesses to analyze customer satisfaction, large enterprises’ performance, and public opinion in real-time. Machine learning and AI technologies further enhance survey software capabilities, reducing survey fatigue, bias, and response analysis. Cloud segment, data security, and remote working are essential considerations for businesses choosing online survey software. Mobile devices and digital touchpoints offer flexibility and convenience, while communication and feedback collection tools ensure a human touch. Clinical research and life sciences also benefit from these advanced digital tools.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userRetailFinancial ServicesHealthcareManufacturingOthersApplication GeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And AfricaType

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Haloid Poll: Majority of Public Safety and Commercial Radio Administrators Would Consider Starlink Integration With LMR Two-Way Radio Networks, but Disruption Unlikely

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STONY BROOK, N.Y., Oct. 25, 2026 /PRNewswire/ — Following Starlink’s announced entry into the mobile communications space, Haloid’s consulting team polled government and business land mobile radio (LMR) administrators on whether Starlink could replace, or complement, their LMR systems. We found that most radio administrators were receptive to the nascent technology but did not see it as a replacement for their LMR networks.

Sixty-seven percent of radio administrators said they would be willing to integrate Starlink technology if it allowed them to expand coverage or lower infrastructure costs. When asked whether Starlink could completely replace their LMR networks, fewer than 15 percent said yes; the vast majority believed Starlink is not as reliable as the custom networks they have built. Among administrators who already use two-way radio over cellular (also known as push-to-talk over cellular, or PoC), however, nearly 80 percent said that Starlink’s satellite coverage, combined with its newly acquired cellular spectrum, would make it more desirable than the industry’s wireless incumbents because it could eliminate dead spots where cellular does not reach.

In the U.S., hundreds of thousands of radio users rely on traditional cellular carriers for push-to-talk communications, and that number grows each year. While the migration to two-way radio over cellular has affected the LMR industry, it has not replaced it. Many public safety agencies never made the switch, citing the risk that cellular networks could go down during weather events, power outages, or cyberattacks and jeopardize emergency communications.

In fact, during recent cellular outages, Starlink was used to provide emergency communications to affected areas, because its satellite connectivity does not depend on cell towers. But Starlink’s integration with the 800 MHz cellular spectrum — “Starlink 2.0,” as some experts are calling it — exposes it to some of the same vulnerabilities as traditional wireless carriers.

While Starlink’s satellite service might still function if local cell towers go down, a critical portion of an agency’s communications might rely on local towers using the 800 MHz spectrum, leaving the agency vulnerable in a storm or outage.

Expect evolution, not disruption

“Just like cellular didn’t replace LMR, we don’t see Starlink as an existential risk,” said Jeremy Alicandri, President of Haloid Solutions. He expects Starlink to accelerate the industry’s evolution toward shared communications infrastructure, also known as hybrid LMR. “We have public safety customers already using Starlink in their vehicles to extend the coverage of their radios. This trend will continue as Starlink devices become more ubiquitous.”

The stock prices of Verizon, T-Mobile, and AT&T were affected by Starlink’s recent announcement. LMR stocks such as L3Harris, JVCKENWOOD, and BK Technologies, maker of the Bendix King brand, have been unaffected, as Wall Street views Starlink as unlikely to replace LMR technology for the same reasons cellular did not. “But it may be too early to predict the industry’s winners and losers,” Alicandri added. “The cellular incumbents have many advantages, including low-cost devices, existing infrastructure, and their own satellite ambitions.”

About Haloid Solutions Research

Haloid’s Starlink poll drew on respondents to its LMR brand loyalty study, which measures radio administrators’ sentiment toward the ownership and after-sales experience. Haloid’s LMR research is sponsored by investors in the mission-critical communications space.

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SOURCE HALOID SOLUTIONS

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Newborn Town and Viggle Launch AI-Powered 3D Interactive Game, Bringing World Models to Social Gaming

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HONG KONG, Oct. 26, 2026 /PRNewswire/ — Recently, Newborn Town’s game-oriented social platform TopTop has launched “Slap Showdown”, an AI-powered 3D interactive mini-game developed in collaboration with Viggle, a company specializing in physics-native world models. The launch brings world model technology into social gaming, offering users a more personalized and engaging interactive experience.

Developed by TopTop and powered by Viggle’s self-developed Joint Space-Time (JST) world model, “Slap Showdown” lets users turn uploaded photos into customized 3D characters and take them straight into the game.

Launched in September, “Slap Showdown” has gained particular traction in Japan, among Spanish-speaking users in North America, and across the Middle East. It is now available in multiple countries and regions worldwide.

From Better Gameplay to a Richer Ecosystem: How World Models Could Redefine Social Gaming on TopTop

In terms of gameplay, “Slap Showdown” combines AI-generated 3D characters with multiplayer interaction. Players can simply upload a photo from their phone and generate a personalized 3D character in around 30 seconds, whether it’s an anime protagonist, a cyberpunk cyborg, or a LEGO minifigure. They can then bring their custom characters into the game and face off against other players in fun, interactive battles.

As players use controls such as press-and-hold, tap, and drag, the 3D characters respond with realistic, physics-based movements. This takes AI-generated characters beyond visual customization, integrating them directly into the gameplay experience.

According to TopTop’s operations team, “Slap Showdown” has attracted a growing base of highly engaged, high-spending-potential players in its first month since launch. The game has recorded a 97% match completion rate, while its game-start rate has also exceeded the platform-wide average.

The depth of user engagement is further illustrated by individual player activity. One player in Japan completed 1,041 matches over 22 days, reaching a daily peak of 151 matches and averaging one match every 9.5 minutes. Another particularly avid player in Eastern Europe completed 735 matches in just 11 days, averaging 66.8 matches per day and peaking at 126 matches in a single day.

For a UGC-driven social gaming platform such as TopTop, mini-games serve as entry points and traffic drivers, while social features underpin retention and monetization. Personalized 3D avatars add another dimension to that experience. Beyond their visual appeal, they give users new ways to express themselves, interact with friends and share memorable moments. In turn, richer gameplay and more meaningful social interactions can help improve retention, attract new users and strengthen engagement across the platform.

“Slap Showdown” marks a successful step in TopTop’s efforts to deepen its application of AI technology, as well as a starting point for using world models to enhance gaming and social experiences. TopTop’s operations team said future game releases could make greater use of AI-powered 3D generation, extending beyond avatars to include customized environments. Existing games could also be revitalized by the introduction of new gameplay features, potentially driving stronger retention and user acquisition.

Beyond enriching gameplay, world model capabilities could also reshape social interaction itself, enabling more immersive, face-to-face experiences in virtual spaces. “We’re constantly exploring how AI can transform gaming and social interaction, while bringing new energy and capabilities to our UGC ecosystem,” TopTop’s operations team said.

Viggle Unveils Physics-Native Model JST-2, Setting Its Sights on Becoming the Infrastructure Layer for Physical AI

The world model technology powering “Slap Showdown” is provided by Viggle.

Founded in 2022, Viggle has focused on developing physics-native world foundation models. Its self-developed JST model can generate 3D characters, motion and environments directly, providing a foundation for gaming and a growing range of AI applications.

Viggle previously attracted widespread attention with Meme Maker, its AI-powered video creation product. The tool enables users to animate static characters and generate videos by applying specified movements, making AI character animation and video creation more accessible. In August 2024, Viggle raised USD 19 million in a Series A funding round led by Silicon Valley venture capital firm Andreessen Horowitz (a16z).

However, video creation was an early application of this technology. Viggle’s longer-term ambition is to make JST a foundational technology for AI-powered experiences across gaming, social platforms and other applications.

Viggle is now further expanding its technological boundaries. On 19 October, Viggle launched JST-2 in full, likening its significance for world models to GPT-2’s role in the evolution of language models.

Unlike many world models that infer physical structure indirectly from pixels, JST-2 is built around a physics-native architecture designed to learn the structure and dynamics of the 3D world directly. Its underlying representation consists of units resembling digital “atoms.” Each has a defined position in three-dimensional space, along with physical properties such as material, color and mass, and information describing how it moves and responds to forces. This allows the model to do more than generate convincing images. It can represent and generate 3D characters, motion and scenes with an underlying understanding of their physical properties.

To support this approach, Viggle has developed an integrated technology stack spanning tokenization, model architecture, data engine, pre-training and post-training. After four years of research and development, JST-2 can generate characters, motion and scenes within a single unified architecture.

Compared with other approaches, JST-2 also demonstrates cost efficiency. JST-2 can generate a 3D scene in seconds, at an inference cost of less than one US cent. Once created, the content can be rendered locally without repeatedly running the foundation model to generate each frame.

It is noteworthy that world model technology remains at an early stage, but Viggle is already working toward more advanced capabilities.

Its next-generation model, JST-3, is intended to become a comprehensive world simulator. Such a system could underpin future game and graphics engines, while also serving as a virtual training environment for robotics and other forms of physical AI.

The longer-term goal is for JST-3 to learn the physical rules governing its simulated world directly from data, rather than relying on rules explicitly written by developers.

For Newborn Town, its investment in and partnership with Viggle represents an important step in exploring how advanced AI can reshape social gaming, promoting a deep integration of AI technology with its business operations.

As a leading global social entertainment company, Newborn Town has continued to deepen the use of AI across key areas in recent years, including product R&D, social recommendation systems, intelligent operations, safety and risk management, and marketing and user acquisition, supporting ongoing business growth.

Meanwhile, the company also continued to invest across the AI ecosystem, backing projects in areas including world models, AI companionship, AI Agents and AI interactive gaming. These investments have further enriched its AI application ecosystem, with Viggle among the AI companies previously backed by Newborn Town.

“Slap Showdown” represents an early step in bringing world models into social gaming. For Newborn Town and Viggle, the next challenge is to turn increasingly sophisticated AI capabilities into experiences that users find genuinely engaging — and compelling enough to keep coming back.

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SOURCE Newborn Town

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HKICEC Launches First-Ever Global Mobile Exchange Pavilion at Mobile Electronics Show

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Charting a New Milestone with Outstanding Achievements

HONG KONG, Oct. 26, 2026 /PRNewswire/ — The Hong Kong International Communications Electronic Chamber (HKICEC) made a landmark debut at the Global Sources Mobile Electronics Show, held from October 18-21, 2026, with the inaugural launch of the HKICEC Global Mobile Exchange Pavilion. Spanning 600 square meters, the pavilion brought together nearly 60 industry leaders from mainland China, Hong Kong, India, Japan, the UAE, the US and the UK. As the largest themed pavilion in the mobile electronics sector and a premier highlight of the exhibition, this event marks a new developmental milestone for HKICEC. The pavilion underscores the chamber’s dedication to bridging global markets and serving the communications and electronics industry, injecting vital new momentum into the synergy between Hong Kong’s technology sector and international trade.

The grand opening ceremony on October 18 marked the official launch of the first B2B pavilion in Hong Kong and Asia dedicated exclusively to mobile communications equipment. The milestone event was officiated by a distinguished lineup of devices global business, including  Dr. the Hon. Starry Lee Wai King, GBS, JP, Member of the Standing Committee of the National People’s Congress and President of the Legislative Council; Mr. Zhu Xiaodong, Director of the Kowloon Affairs Department of the Liaison Office of the Central People’s Government in the HKSAR; Dr. the Hon. Horace Cheung Kwok Kwan SBS JP, Deputy Secretary for Justice, HKSAR; Mr. Liu Maozhou, Level 1 Bureau Rank Official, the Economic and Financial Department II, Liaison Office of the Central People’s Government in the HKSAR; Mr. Ho Lap Ki, Denny, JP, District Officer (Kwun Tong), Home Affairs Department; Mr James Liu, CEO of Global Sources; and Mr. Jacky Tse, Chairman of HKICEC, alongside HKICEC Management team. Together, they witnessed the official launch of the first B2B pavilion in Hong Kong and Asia dedicated to mobile communications equipment. The ceremony drew over a hundred political and business leaders, industry representatives, international exhibitors, and major media outlets, reflecting the event’s importance and the industry’s green trading development. Following the inauguration, officials toured the pavilion for high-level discussions with global exhibitors, signaling robust institutional backing for the industry and HKICEC’s strategic expansion.

During the four-day exhibition, the pavilion experienced a continuous flow of visitors. Communications and electronics suppliers and global buyers from overseas visited specifically for business matchmaking and negotiations, unlocking numerous commercial opportunities. Notably, the pavilion also featured a retrospective exhibit of 16 classic mobile phones, tracing the industry’s evolution from early ‘brick’ devices to Mainland China’s first official Apple release, the iPhone 3GS. The historical display proved to be a standout attraction, gathering large crowds throughout the event.

Beyond the exhibition floor, the chamber partnered with Global Sources to co-host an international forum on October 19. Under the theme ” From New Devices to New Life: Building a Global Mobile Device Lifecycle Ecosystem”, the event gathered experts from ecoATM, PCS Wireless, Cenwood, Our Hong Kong Foundation, and the Global Mobile Association. They engaged in profound discussions on cutting-edge topics including the global economic landscape, inventory management, ESG development, the circular ecology of new and used devices, and AI technology.  Attended by over 200 international representatives, the forum successfully catalyzed cross-border collaboration and established a new standard for sustainability discourse in the global mobile industry.

As a capstone to the comprehensive four-day events, HKICEC convened over 500 industry leaders, VIPs, and exhibitors for a high-profile networking banquet designed to accelerate cross-border business alliances. The gathering provided a premier platform for delegates to solidify collaborative ties and exchange strategic insights initiated from the pavilion. Ahead of the exhibition’s conclusion, a special ” Pearl Of The Orient • Victoria Harbour Cruise Party” was organized to showcase Hong Kong’s unique charm as a cosmopolitan city to global guests, providing a memorable networking experience against Hong Kong’s iconic skyline to formally cap off the week’s successes.

High-resolution images: https://bit.ly/3WqHMxu

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SOURCE The Hong Kong International Communications Electronic Chamber (HKICEC)

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