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The Path to Sustainable Generative AI Value Balances Passion, Pragmatism and Patience, Finds New Deloitte Survey

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DAVOS, Switzerland, Jan. 21, 2025 /PRNewswire/ — 

Key takeaways     

While Generative AI (GenAI) technology continues to advance at incredible speed, organizational change has been hard work — with more than two-thirds of respondents reporting that 30% or fewer of their experiments will be fully scaled in the next three to six months.
Despite longer than expected time to value, nearly three-quarters of respondents reported that their most advanced GenAI initiative is meeting or exceeding ROI expectations. Cybersecurity and IT functions are leading the way in terms of ROI and successful scaling.
Agentic AI is seen as a key enabler of sustainable value, with 26% of organizations currently exploring autonomous agent development to a large extent— but regulatory uncertainty and risk management remain key barriers.

Why this matters
The Deloitte AI Institute™ today unveiled the fourth quarterly edition of its State of Generative AI in the Enterprise report, revealing the current landscape of GenAI adoption and deployment and how organizations are overcoming barriers to create value at scale. “The State of Generative AI in the Enterprise: Generating a new future,” is based on a survey of 2,773 director- to C-suite-level respondents across 14 countries. While respondents have a range of self-reported levels of GenAI expertise, all are experienced with AI and are piloting or implementing GenAI in their organizations. The report features case studies covering how GenAI is boosting software security in banking, how it’s accelerating sales success in the technology industry, and how it’s powering social media content creation in the consumer industry.

Key quotes

“GenAI use cases are rapidly proliferating in leading enterprises across industries. We are seeing a shift as leaders move past the initial hype to strategically deploying GenAI in the core of their businesses. Focus is essential, prioritizing demonstrated use cases with measurable return on investment.”
— Joe Ucuzoglu, Deloitte Global CEO

“Amid the promise of AI agents and the evolution of foundational models, future-thinking organizations are as bullish as ever in building bridges to ROI, all while understanding the need for nuance — and patience — as we embrace this next wave of GenAI. Anticipation is high, and now is the time for leaders to take the long view of their GenAI investments, with a focus on governance, collaboration and continued iteration as key accelerators in the race for sustainable value.”     
— Jim Rowan, Applied AI leader and principal, Deloitte Consulting LLP 

Adoption is moving at the speed of business, not the speed of technology
The initial fervor for GenAI has gradually given way to a positive yet pragmatic mindset among business leaders at all levels. More than two-thirds of respondents say that 30% or fewer of their experiments will be fully scaled in the next three to six months, revealing that no matter how quickly the technology advances—or how hard the companies producing GenAI technology push—organizational change in an enterprise can only happen so fast. Despite this, a vast majority of respondents (78%) expect to increase their overall AI spending in the next fiscal year – a net positive in terms of helping organizations move past the hype cycle and take time to test where GenAI’s capabilities can help the most.

The uneven pace of change has put a spotlight on regulatory and risk concerns as key barriers
As businesses and policymakers navigate the moving target of regulating a technology with capabilities that are still taking shape, the need for disciplined action has grown. Concerns around regulatory compliance has emerged as the top barrier holding organizations back from developing and deploying GenAI tools and applications – increasing 10 percentage points from the Wave 1 survey (28%) to Wave 4 (38%). Sixty-nine percent of respondents say fully implementing a governance strategy will take over a year to resolve, underscoring the need for perseverance and a strategic approach to setting the appropriate governance foundation. To act decisively in the face of uncertainty, organizations should focus on market sensing and scenario planning, with an eye to uncover potential blind spots in their strategies and make more informed decisions today.

Scaling is still a work in progress — some uses are outpacing others
A strategic shift is emerging, from technology catch-up to competitive differentiation with GenAI, and return on investment for organizations’ most advanced (scaled) GenAI initiatives has been generally positive. Almost all organizations report measurable ROI, and almost a quarter (20%) report 31% or more.  GenAI usage in IT appears to be furthest along, with 28% saying their most advanced initiative is in that function. Cybersecurity implementations have also emerged as a standout, with 44% saying ROI has surpassed their expectations, more than any other function. Despite these successes, scaling and value creation remain key challenges, though organizations are making strides with centralized governance, phased adoption, collaborative partnerships and continuous iteration.

Agentic AI will be a key enabler of sustainable value — but it’s no silver bullet
Agentic AI has captured leaders’ attention, with 26% of surveyed organizations already exploring autonomous agent development to a large extent and 42% to some extent. As software systems that can meet objectives with minimal intervention, agents could help accelerate the creation of long-lasting business value; however, the key barriers currently faced by GenAI — regulatory uncertainty, risk management, data deficiencies and workforce issues — still apply, and are arguably even more important due to the increased complexity of agentic systems.

About “The State of Generative AI in the Enterprise”
This is the fourth in a series of quarterly surveys intended to track the adoption of GenAI in the enterprise. This research builds from Deloitte’s previous “State of AI in the Enterprise” report, which has been running for six years. This wave of the survey, conducted between July and September 2024, connected with 2,773 AI-savvy business and technology leaders directly involved in piloting or implementing Generative AI at major organizations across 14 countries and six industries: consumer; energy, resources and industrials; financial services; life sciences and health care; technology, media and telecom; and government and public services.

About Deloitte
Deloitte provides industry-leading audit, consulting, tax and advisory services to many of the world’s most admired brands, including nearly 90% of the Fortune 500® and more than 8,500 U.S.-based private companies. At Deloitte, we strive to live our purpose of making an impact that matters by creating trust and confidence in a more equitable society. We leverage our unique blend of business acumen, command of technology, and strategic technology alliances to advise our clients across industries as they build their future. Deloitte is proud to be part of the largest global professional services network serving our clients in the markets that are most important to them. Bringing more than 175 years of service, our network of member firms spans more than 150 countries and territories. Learn how Deloitte’s approximately 460,000 people worldwide connect for impact at www.deloitte.com.

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the “Deloitte” name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see www.deloitte.com/about to learn more about our global network of member firms.

 

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SOURCE Deloitte LLP

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How a Unified Monetization Solution Is Driving eCPM and Revenue Growth for Casual Games Worldwide

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28 minutes ago

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May 9, 2026

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SINGAPORE, May 8, 2026 /PRNewswire/ — Casual, hyper-casual, and hybrid-casual games have become dominant categories in the global mobile market, making in-app advertising (IAA) a key driver of monetization success. However, many developers continue to face major challenges, including unstable fill rates, fluctuating eCPMs, difficulties balancing multiple regional markets, and the ongoing tradeoff between user experience and revenue growth.

To address these issues, zMaticoo has compiled a series of monetization case studies from leading game publishers and studios across China, Vietnam, Europe, and North America. These teams span hyper-casual, puzzle, board, card, and light-casual game categories, with DAUs ranging from millions to tens of millions. By adopting the same monetization framework, they achieved simultaneous growth in fill rate, eCPM, and ad revenue while maintaining stable user experience.

A common challenge among these teams was the shrinking monetization margin across global markets, creating an urgent need for sustainable revenue growth. At the same time, developers were cautious about over-monetization negatively impacting retention and player engagement.

To solve these challenges, zMaticoo introduced an AI-driven monetization system with full-funnel optimization capabilities. The platform connects developers directly to premium global advertiser budgets across both performance and brand advertising. AI models identify high-value traffic in real time based on region, audience, and usage scenarios, prioritizing high-eCPM demand sources. Separate bidding strategies are applied for mature and emerging markets to avoid revenue loss caused by one-size-fits-all pricing models.

The platform also provides refined ad format optimization:

Banner Ads: optimized display share and loading timing to improve SOV and stabilize eCPM;Interstitial Ads: precisely triggered during high-value moments such as level completion or pause screens, with especially strong premiums in emerging markets;Rewarded Video: deeply integrated into gameplay loops, delivering high user acceptance and conversion performance.

On the technical side, zMaticoo optimized SDK infrastructure to improve fill stability under weak network conditions. Ad loading time was reduced from five seconds to under two seconds through a rebuilt loading architecture. Progressive asset loading further minimized timeout-related drop-offs. AI-powered ad templates dynamically generated personalized creatives, improving both CTR and conversion performance.

The zMaticoo team also provides one-stop operational and analytics support. Developers can monitor fill rate, impressions, eCPM, and revenue through a unified dashboard, while dedicated optimization specialists provide 7×12 support for A/B testing, strategy iteration, and scaling guidance. The platform is deeply integrated with major mediation solutions, enabling one-time integration and multi-scenario deployment while reducing development and maintenance costs.

According to zMaticoo platform data:

In mature markets including the United States, Germany, Japan, and South Korea, banner eCPMs increased by 5%–10%, while interstitial premiums improved by over 5%;In emerging markets such as Brazil, Mexico, and Southeast Asia, interstitial eCPMs increased by more than 10%.

The monetization framework has demonstrated effectiveness across hyper-casual, puzzle, board/card, and utility app categories, supporting both rapid scale-up and long-term monetization stability.

Partner feedback includes:

“We are highly satisfied with the revenue uplift after integration. Our core products’ banner performance now ranks among the top tier.””Revenue recovered significantly after A/B testing, and we are expanding testing across more products.””One solution now supports multiple global markets without requiring separate monetization strategies for each region.””Interstitial monetization performance has been especially strong, with SOV reaching 10%–20% for several partners.”

zMaticoo believes successful monetization today is not about stacking more ad platforms, but about leveraging AI, technology, and refined operations to unlock long-term traffic value. Whether for hyper-casual publishers, puzzle game studios, or global mobile app companies, this AI-powered monetization framework is designed to deliver sustainable revenue growth while preserving user experience.

View original content:https://www.prnewswire.com/news-releases/how-a-unified-monetization-solution-is-driving-ecpm-and-revenue-growth-for-casual-games-worldwide-302767432.html

SOURCE zMaticoo

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Fox ESS Celebrates Strong Momentum with Integrated Solar Storage & Charging Solutions at Smart Energy 2026

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1 hour ago

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May 9, 2026

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SYDNEY, May 9, 2026 /PRNewswire/ — Fox ESS, a global leader in renewable energy solutions, attended Smart Energy 2026 during 6-7 May as a platinum sponsor. At the event, Fox ESS showcased its next-generation approach to solar storage and EV charging solution, delivering a seamless, future-ready energy experience for homeowners and installers across Australia.

Integrated Solutions Tailored for Aussie Homes

At Smart Energy 2026, Fox ESS highlighted its storage-to-charging solution, designed to make everyday energy use more convenient for local residents. With performance-led products and proven market traction, Fox ESS is set to play its part in building a more resilient energy future for Australia.

Battery Systems

Fox ESS continues to build momentum in the battery market. Sunwiz, an Australian solar consultancy, recently reported that Fox ESS ranked No.1 in March for installation capacity. And the company also revealed it has installed more than 25,000 systems in April. During the exhibition, Sunwiz presented Fox ESS with an award, recognising the company as Top Solar Company for Fastest Growing Battery.

CQ7 V6+ High Voltage Battery (42kWh and above)
Building on Fox ESS’ proven strengths, compact design and high capacity, CQ7 V6+ is well suited to medium-sized households and ensure the free use of electricity and maximize the self-consumption.EQ4800 High Voltage Battery (28kWh)
A reliable choice for smaller households, designed for efficient day-to-day energy storage.

Alongside its battery range, Fox ESS showcased all-in-one systems, including Stackable AIO and EVO, designed to simplify installation while maintaining a high standard of design and presentation.

Inverters

Fox ESS offers a range of inverters to suit local requirements, supported by up to 200% PV oversizing and a 10-year product warranty.

Single-phase: H1‑G2 (3–6kW); KH series (7–10.5kW)Three-phase: H3 Smart (5–15kW); H3 Pro (15–29.9kW); H3 Plus (50–125kW)

EV Chargers

With EV adoption accelerating, Fox ESS also offers EV charging solutions with solar linkage, designed to work across its inverter portfolio. The chargers provide robust, smart energy management, including dynamic load balancing to help protect home circuits.

A Series (7.3kW / 11kW / 22kW): IP65 and IK08 protection, OCPP-compliant.L Series (7.3kW / 11kW): straightforward installation with multiple colour options.

Big Battery Still Takes Centre Stage

As the Cheaper Home Battery Program moves into a new phase under an updated rebate policy, interest in larger battery systems continues to grow, particularly as more households consider EV upgrades amid rising fuel costs. More EVs typically mean households need greater energy availability, making higher-capacity storage an increasingly attractive option.

Looking ahead, from 1 July 2026, the Australian Government’s Solar Sharer Offer (SSO) will provide eligible households with three hours of free daily electricity to align with peak solar generation. Households with larger batteries will be well placed to make the most of this opportunity.

Fox ESS is also working with local VPP partners, including Amber Electric and Origin Loop VPP, helping homeowners unlock maximum value while supporting greater grid stability.

Maimai Comes Alive at the Exhibition

Visitors to the Fox ESS stand experienced a full programme of brand activations across the event. Following the online announcement, Sydney served as Maimai’s first physical stop, bringing the community together for face-to-face engagement. Attendees queued to take photos with the brand’s friendly and recognisable mascot.

Long-Term Commitment to Australia

Fox ESS has opened two local offices in Melbourne and Sydney, with more than 30 dedicated specialists supporting local customer needs. The company is also looking to play a wider role in Australia’s energy transition.

Notably, Ian Thorpe made his first in-person appearance at Fox Night, where he presented partners with awards. At the event party, Fox ESS also hosted a battery installation challenge, featuring eight rounds of competition, with the final winners receiving a range of prizes.

“We’re delighted to see such a strong result following the rollout of local policy. With nearly 400,000 Australian households now installing batteries, Fox ESS has played a key role, but this is only the beginning. We’re committed to keeping momentum and helping make a smarter, more reliable energy future a reality for more homes.” said Brooks Richard Geng, APAC & Middle East Managing Director, Fox ESS.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/fox-ess-celebrates-strong-momentum-with-integrated-solar-storage–charging-solutions-at-smart-energy-2026-302767429.html

SOURCE Fox ESS

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TELUS announces election of directors

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2 hours ago

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May 9, 2026

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VANCOUVER, BC, May 8, 2026 /CNW/ – TELUS Corporation (TELUS) (TSX: T) (NYSE: TU) announced today that the nominees listed in TELUS’ 2026 information circular were elected as directors of TELUS. The detailed results of the vote for the election of directors held at TELUS’ annual meeting on May 8, 2026 (the Meeting) are set out below.

Each of the following 14 nominees proposed by management was elected as a director of TELUS:

Nominee

Votes For  

% Votes For  

Votes Withheld  

% Votes Withheld 

Raymond T. Chan

592,322,965

97.91

12,667,245

2.09

Hazel Claxton

599,400,953

99.08

5,589,256

0.92

Lisa De Wilde

583,361,107

96.42

21,629,103

3.58

Victor Dodig

593,352,117

98.08

11,638,092

1.92

Darren Entwistle

586,791,970

96.99

18,198,239

3.01

Thomas Flynn

596,684,564

98.63

8,305,646

1.37

Mary Jo Haddad

577,841,419

95.51

27,148,791

4.49

Martha Hall Findlay     

595,075,545

98.36

9,914,665

1.64

Christine Magee

597,282,615

98.73

7,707,595

1.27

John Manley

579,845,538

95.84

25,144,672

4.16

David Mowat

592,867,380

98.00

12,122,830

2.00

Marc Parent

577,961,748

95.53

27,028,461

4.47

Denise Pickett

596,211,746

98.55

8,778,464

1.45

W. Sean Willy

595,898,668

98.50

9,091,541

1.50

Final voting results on all matters voted on at the Meeting will be published shortly on telus.com/agm, and filed with the Canadian and U.S. securities regulators.

About TELUS

TELUS (TSX: T, NYSE: TU) is a world-leading communications technology company operating in more than 45 countries and generating over $20 billion in annual revenue with more than 21 million customer connections through our advanced suite of broadband services for consumers, businesses and the public sector. We are committed to leveraging our technology to enable remarkable human outcomes. TELUS is passionate about putting our customers and communities first, leading the way globally in client service excellence and social capitalism. TELUS Health is enhancing approximately 170 million lives across 200 countries and territories through innovative preventive medicine and well-being technologies. TELUS Agriculture & Consumer Goods utilizes digital technologies and data insights to optimize the connection between producers and consumers. TELUS Digital specializes in digital customer experiences and future-focused digital transformations that deliver value for their global clients. Guided by our enduring ‘give where we live’ philosophy, TELUS continues to invest in initiatives that support education, health and community well-being. In 2023, we launched the TELUS Student Bursary, which strives to ensure that every young person in Canada who wants a postsecondary education has the opportunity to pursue one. To date, the program has distributed over $6 million in bursaries to 2,000 students and counting. Since 2000, TELUS, our team members and retirees have contributed $1.85 billion in cash, in-kind contributions, time and programs, including 2.5 million days of service–earning TELUS the distinction of the world’s most giving company.

For more information, visit telus.com or follow @Darren_Entwistle on Instagram.

For more information, please contact:

Jacinthe Beaulieu
TELUS Media Relations
Jacinthe.Beaulieu@telus.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/telus-announces-election-of-directors-302767404.html

SOURCE TELUS Communications Inc.

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