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Barrel Stock Trading Co. Names Joseph Goode as President of Leading Whiskey Investment Firm

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2 years ago

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Finance Executive Behind Blue Run Spirits Acquisition and Other Major Spirits Industry Financings to Lead Global Barrel Trading & Management Operation

NASHVILLE, Tenn., Jan. 22, 2025 /PRNewswire-PRWeb/ — Nashville-based Barrel Stock Trading Co. has named Joseph Goode as its president. The former Truist Financial executive, involved in some of the biggest acquisitions and financings in recent whiskey history in the U.S., has been tapped to lead Barrel Stock, a growing spirits investment firm, now one of the largest in the world.

“The former Truist Financial executive, involved in some of the biggest acquisitions and financings in recent whiskey history in the U.S., has been tapped to lead Barrel Stock, a growing spirits investment firm, now one of the largest in the world.”

Formed in 2020 by Dan Hogan and Clint Smith, Barrel Stock buys barrels of quality whiskey from top-tier distilleries, holds those barrels as they increase in age and value, and eventually sells them to other industry stakeholders, investment partners, or brands. The company’s flexible investment options are tailored to any individual, family office or institution’s needs and include a broad assortment of barrel ages and mash bills from award-winning Kentucky distilleries, such as Bardstown Bourbon Company, Green River, Log Still, Western Kentucky, Wilderness Trail, LuxRow, and soon, Potter Jane Distilling, in addition to Great Northern and Stafford in Ireland.

Goode brings nearly two decades of banking experience, with a particular emphasis on the spirits industry, to Barrel Stock. Most recently, he served as Senior Vice President – Beverage Industry Manager at Truist, a leading U.S. commercial bank. Goode was Truist’s lead in orchestrating the acquisition of high-flying Blue Run Spirits to Molson Coors in the fall of 2023 and also provided financing for Penelope Bourbon leading up to their sale to MGP that same year. While at Truist, he served as the original architect and leader behind the company’s Barrel Financing Program, which became one of the largest platforms for barrel lending across the commercial banking landscape.

Prior to that, Goode held the position of Director – Food & Beverage – Retail & Distribution Industries for BMO Harris Bank and Senior Vice President for Wells Fargo’s beverage group. Throughout his career, he has originated more than $3 billion in loan commitments helping finance mergers and acquisitions; leveraged buyouts; project financings; facility expansions; subordinated debt refinancings and restructurings; and equity raises. His former client list is expansive across the spirits and broader beverage landscape, including companies such as Brindiamo Group, Bardstown Bourbon Company, Green River Spirits, MGP, Heaven Hill, Potter Jane Distilling Company, Whiskey House of Kentucky, Traverse City Whiskey Co., and Still Austin Whiskey Co., among others.

“As a wholesale bourbon trading firm that secures, ages and eventually sells the whiskey that will one day make it onto the shelf of your favorite store, it is critical for Barrel Stock to have a leader with a keen understanding of future markets and Joe has demonstrated his value in this area for countless spirits partners,” said Barrel Stock Co-Founder Dan Hogan. “As the demand for whiskey continues to grow in the U.S. and worldwide, we are targeting a 20%+ internal rate of return and feel strongly Joe will serve as a steady hand and trusted advisor for our valued clients interested in this unique investment opportunity.”

In addition to its investment platform, Barrel Stock also works directly with brands and other industry stakeholders to bring aged and more useful products and capital to the market through creative and thoughtful solutions.

“While whiskey has proven to be a lucrative asset-backed investment with an unprecedented downside protection for our limited partners and we will continue to provide those opportunities, one of my goals at Barrel Stock is to play a more direct role in facilitating financing, convening partnerships, and creatively solving supply chain and cash flow problems for commercial brands in this space as well,” said Goode. “Over time our model will evolve from simply holding and trading bulk whiskey into a capital and liquid supplier to brands and industry stakeholders to help support and drive meaningful growth in the industry.”

Goode holds a degree in Finance and Real Estate from Northern Iowa University and is based in Atlanta, Georgia.

EDITOR NOTE: Images can be found HERE.

ABOUT BARREL STOCK TRADING CO.

Barrel Stock Trading Co. was founded in 2020 by former software company entrepreneurs Dan Hogan and Clint Smith. The Nashville-based company is a leading investment platform offering consumers and institutions a gateway into the lucrative wholesale whiskey market. Barrel Stock sources its expansive whiskey inventory from only the finest distilleries in the world, offering clients an array of whiskey investment options from varied geographies, in addition to a wide range of ages and mash bills. Learn more at www.barrelstocktrading.com.

Media Contact

Dave Karraker, Barrel Stock Trading Co., 1 4157100245, dave.karraker@raptorcommunications.com, https://www.barrelstocktrading.com/

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SOURCE Barrel Stock Trading Co.

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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7 hours ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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8 hours ago

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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8 hours ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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