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Virtual Reality (VR) Market to Grow by USD 133.17 Billion (2025-2029), Advancements in VR Technologies Drive Revenue, Report on AI-Powered Evolution – Technavio

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NEW YORK, Jan. 22, 2025 /PRNewswire/ — Report on how AI is driving market transformation – The global virtual reality (VR) market  size is estimated to grow by USD 133.17 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  38%  during the forecast period. Recent developments in virtual reality technologies is driving market growth, with a trend towards integration of AI and ML with virtual reality technology. However, high cost of hardware  poses a challenge. Key market players include 3D Systems Corp., Acer Inc., Advanced Micro Devices Inc., Alphabet Inc., Apple Inc., Baidu Inc., DPVR, FOVE Inc., HTC Corp., Lenovo Group Ltd., Meta Platforms Inc., Microsoft Corp, Osso VR Inc., Pico Technology Ltd., Samsung Electronics Co. Ltd., Sony Group Corp., Unity Technologies Inc., Valve Corp., Varjo Technologies Oy, and Virtuix Inc..

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Forecast period

2025-2029

Base Year

2024

Historic Data

2019 – 2023

Segment Covered

End-user (Enterprise and Consumer), Component (Hardware and Software), Geography (North America, APAC, Europe, Middle East and Africa, and South America), Device, and Technology.

Region Covered

North America, APAC, Europe, Middle East and Africa, and South America

Key companies profiled

3D Systems Corp., Acer Inc., Advanced Micro Devices Inc., Alphabet Inc., Apple Inc., Baidu Inc., DPVR, FOVE Inc., HTC Corp., Lenovo Group Ltd., Meta Platforms Inc., Microsoft Corp, Osso VR Inc., Pico Technology Ltd., Samsung Electronics Co. Ltd., Sony Group Corp., Unity Technologies Inc., Valve Corp., Varjo Technologies Oy, and Virtuix Inc.

Key Market Trends Fueling Growth

The Virtual Reality (VR) market is experiencing significant growth, particularly in sectors like architecture and planning. The segment and commercial sector are also seeing increased adoption. VR technology, including VR headsets, glasses, gloves, and bodysuits, is revolutionizing instructional training for pilots, defense personnel, technicians, and more. Mental health issues are being addressed through virtual platforms, while organizations are using VR for meetings, policies, and strategies. Event organizers are leveraging VR for live virtual entertainment and virtual theme parks. The hardware segment, including VR simulators and VR arcades, is booming. Healthcare, gaming, automotive, entertainment, and education are key industries embracing VR technology. The coronavirus outbreak and pandemic crisis have accelerated the adoption of VR for remote work and social interaction. AI applications, 3D virtual worlds, and the Metaverse are future trends. VR content creation, virtual tours, simulation training, virtual classrooms, and VR fitness are also gaining popularity. Companies like PlayStation and Xbox are leading the way in VR gaming. Augmented reality (AR) and VR are complementing each other, with VR providing a more experience. REAL System, VR therapy, VR collaboration tools, and VR storytelling are emerging areas of interest. 

Virtual reality (VR) technology is being transformed by the integration of artificial intelligence (AI) and machine learning (ML). This fusion is generating distinctive user experiences in sectors like healthcare, education, gaming, and simulation. In healthcare, AI and ML algorithms analyze medical data for precise diagnoses and treatment plans. When merged with VR, these technologies create simulations for medical training, enabling professionals to practice complex procedures realistically. For instance, AI and ML-powered surgical simulations in VR offer surgeons valuable practice, boosting patient safety and care. 

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Market Challenges

•         The Virtual Reality (VR) market is experiencing significant growth in various sectors, including architecture and planning, where VR technology is used for designing and visualizing projects. However, the market faces challenges in the segment due to the high cost of VR hardware like headsets, glasses, gloves, and bodysuits. In the commercial segment, software development is a key challenge, as creating engaging and realistic VR experiences requires advanced programming skills. The hardware segment, including VR headsets and glasses, is a major investment for organizations. In the healthcare sector, VR technology is used for instructional training, mental health issues treatment, and simulation training for pilots, defense personnel, and technicians. Policies and strategies for implementing VR technology in organizations are also crucial. The VR market is not limited to gaming and entertainment but also includes virtual platforms for meetings, events, and virtual theme parks. The coronavirus outbreak and pandemic crisis have accelerated the adoption of live virtual entertainment, VR simulators, and virtual tours. The future of VR includes AI applications, the Metaverse, and collaboration tools. Companies like PlayStation and Xbox are leading the way in VR hardware, while AR and VR content creation, virtual classrooms, VR arcades, VR fitness, VR therapy, and VR storytelling are growing segments. REAL System, PropVR, and 3D virtual world are some of the innovative VR solutions.

•         The global virtual reality (VR) market faces a significant challenge due to the high cost of hardware. This financial barrier limits both consumer and enterprise adoption, hindering market expansion. For individuals, the expense of acquiring VR headsets, high-performance computers, and related peripherals is prohibitive. The substantial investment required for a high-quality VR experience deters many potential users. For instance, premium headsets like Meta Quest 2 and HTC Vive cost around USD399 to USD599. This financial hurdle poses a challenge to the widespread adoption of virtual reality technologies across various industries.

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Segment Overview 

This virtual reality (VR) market report extensively covers market segmentation by

End-user 1.1 Enterprise1.2 ConsumerComponent 2.1 Hardware2.2 SoftwareGeography 3.1 North America3.2 APAC3.3 Europe3.4 Middle East and Africa3.5 South AmericaDeviceTechnology

1.1 Enterprise-  Virtual reality (VR) is a computer-generated environment presented to users through headsets, creating an experience. Technological advancements in VR hardware are driving its adoption in industries like gaming, entertainment, retail, sports, travel, and healthcare. In healthcare, VR is used for disease diagnosis in universities. However, the rise of augmented reality (AR) technology may hinder VR growth. The COVID-19 pandemic increased demand for remote work and OTT platforms, leading to the adoption of 5G for enhanced communication and virtual reality applications. These applications require faster network response times. Additionally, the increasing demand for digital solutions among enterprises for online shopping and virtual experiences will fuel VR market growth.

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Research Analysis

Virtual Reality (VR) technology is revolutionizing various industries by providing experiences through VR headsets. In healthcare, VR is used for therapy and training, benefiting patients and professionals alike. In gaming and entertainment, VR glasses transport users to 3D virtual worlds, offering unprecedented immersion. VR gloves and bodysuits add an extra layer of realism, allowing for more interactive experiences. Instructional training in industries like defense and tech is enhanced through VR simulations. The hardware segment includes VR platforms, while the software segment offers AI applications and the Metaverse. Automotive companies use VR for design and engineering, while PropVR enables property virtual tours. VR content creation tools and VR arcades cater to the entertainment industry. VR fitness and therapy provide new avenues for health and wellness. Virtual classrooms and simulation training offer flexible and interactive learning experiences. Augmented reality (AR) complements VR, merging digital and physical worlds.

Market Research Overview

The Virtual Reality (VR) market is revolutionizing various industries, including Architecture and Planning, by enabling 3D visualizations of buildings and cityscapes. The segment, which includes 3D modeling and virtual tours, is also gaining traction. In the Commercial segment, VR technology is being used for instructional training in sectors like aviation, defense, and healthcare. VR hardware includes VR headsets, glasses, gloves, and bodysuits, which enhance the user experience. VR simulators and virtual theme parks offer entertainment, while VR collaboration tools facilitate remote meetings and events. Policies and strategies are being developed to integrate VR technology in organizations, especially during the coronavirus outbreak and pandemic crisis. VR applications extend to healthcare, gaming, automotive, and entertainment industries, with AI and Metaverse adding new dimensions. Companies are also exploring VR technology in virtual platforms for live virtual entertainment and VR fitness and therapy. VR content creation and VR arcades are emerging businesses, while VR storytelling offers new ways to engage audiences. AR and VR technology are complementary, with AR providing context to the VR experience.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userEnterpriseConsumerComponentHardwareSoftwareGeographyNorth AmericaAPACEuropeMiddle East And AfricaSouth AmericaDeviceTechnology

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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The Ultimate Send-off to Summer: CSTS Debuts Global Entertainment IP PremierX at New York’s Pier 17, Ushering in a New Era of Live Entertainment

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NEW YORK, Oct. 24, 2026 /PRNewswire/ — CSTS Enterprises (‘CSTS’), a New York-based sports, entertainment, integrated media and travel technology group, today announced the official launch of PremierXTM, its flagship live entertainment brand, with a landmark Halloween Weekend event “AFTER DARK” at The Rooftop at Pier 17 in New York on October 30, 2026.

Capping off Seaport’s 2026 Summer Season in unforgettable fashion, the grand finale brings a powerhouse lineup of stars to the PremierXTM stage at Pier 17, featuring Lil Xan, Armani White, DJ Soda, Nate Wyatt, and surprise A-list guest headliners. Set against the iconic Manhattan skyline, the landmark eventing unites chart-topping hip-hop and high-octane electronic music for a festival-grade experience as The Rooftop at Pier 17 transforms into the city’s premier live music destination.

Building on the momentum of the PremierXTM After Party for the 2026 World Cup Final that took place in New York on July 19th, “AFTER DARK” signals the official debut of PremierXTM, a proprietary, New York – born global entertainment IP created by CSTS to deliver defining cultural experiences at the intersection of music, sport, art and lifestyle. Centred on the power of cultural crossover, PremierXTM serves as an international bridge connecting East and West, modern innovation and timeless classical, while uniting world-class artists, creators, performers and audiences through the universal language of entertainment and premium live experiences.

The launch also marks the beginning of a promising relationship with Pier 17, providing a world-class stage for PremierXTM to accelerate its growth in the U.S. and engage international audiences over the long term. By combining PremierXTM’s global entertainment vision with Pier 17’s iconic waterfront setting, the partnership aims to create a premier destination for live experiences, empowering both platforms to expand their global reach, deepen audience engagement, and drive sustainable growth.

As a key pillar of CSTS’ integrated ecosystem spanning entertainment, sports, travel, integrated media and marketing solutions, PremierXTM further strengthens the Group’s ability to create high-impact experiences that connect audiences, destinations and brand partners. With the global live entertainment market projected to grow from approximately US$203 billion in 2025 to US$270 billion by 2030[1], PremierXTM is well-positioned to capitalize on the growing demand for premium, experience-led entertainment while creating long-term value to the Group through recurring audience engagement, tourism and brand partnerships.

“PremierX TM represents a significant milestone in CSTS’ evolution from a leading operator of global sports and hospitality platforms into a creator of world-class entertainment experiences,” said Abel Zhao, Group CEO and Executive Director at CSTS Enterprises. “The season finale at Pier17 marks the beginning of an exciting new chapter for CSTS as we expand our entertainment footprint and introduce a platform designed to deliver iconic live experiences and bring together artists and audiences from across the globe.”

“PremierXTM was built from the ground up as a bespoke platform to champion multicultural talent and visionary creative performers.” said Jason Liu, Regional Director of CSTS USA. “Starting from New York, we are building a scalable global brand that brings iconic live experiences to audiences worldwide while expanding our presence across key entertainment hubs in North America, Asia and Europe.”

Following its New York launch, PremierXTM plans to expand through a broader international rollout across North America, Asia and Europe, with future editions planned as part of a growing network of recurring live entertainment properties and flagship cultural events.

For ticket information on PremierXTM: “AFTER DARK”, visit
https://www.axs.com/events/1644912/after-dark-tickets

About CSTS Enterprises

CSTS Enterprises is an integrated media, entertainment, sports, and travel technology group. Headquartered in New York City, the company develops and partners with intellectual properties and brands to deliver compelling experiences that connect with audiences across the world. In addition to its own initiatives, including Generation CTM and PremierXTM, it collaborates with international IPs including FIFA World Cup, UEFA European Championship, and Formula 1.

CSTS integrates experiential marketing, travel, data, and technology to deliver seamless end-to-end audience experiences. The company engages consumers across physical events and digital channels, executing at scale worldwide, turning complex activations into co-ordinated, measurable outcomes.

[1] Source: Industry research by Markets and Markets, Live Entertainment Market Size, Share, Latest Trends & Growth Analysis, 2025-2030, Live Entertainment Market Size, Share, Latest Trends & Growth Analysis, 2025-2030.

 

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Swanson Vitamins Launches Swanson Vitamins Nexus Pro to Champion Registered Dietitians and Licensed Nutritionists at Every Stage of Their Careers

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New network for health and nutrition professionals offers CPEU-accredited continuing education, profession-wide promotion, practicum support and exam scholarships

FARGO, N.D., Oct. 24, 2026 /PRNewswire/ — Swanson Vitamins today launched Swanson Vitamins Nexus Pro, a network for health and nutrition professionals. The new initiative champions registered dietitians and licensed nutritionists through every stage of their careers, from students to providers with decades of experience. Created by nutrition professionals for nutrition professionals, Swanson Vitamins Nexus Pro offers educational resources, incentives and investments to support practitioners who share Swanson’s commitment to uncompromising integrity.

Swanson Vitamins Nexus Pro offers tailored resources for both practicing professionals and students. For practicing registered dietitians and licensed nutritionists, the program provides CPEU-accredited continuing education, along with profession-wide promotion of the experts who guide consumers’ wellness decisions. For dietetics and nutrition students, Swanson is investing in the next generation of the profession through practicum support and scholarships toward licensing or credentialing exam fees.

As consumers take a more active role in their health, they are increasingly turning to registered dietitians and licensed nutritionists for accurate, science-backed guidance. Through Swanson Vitamins Nexus Pro, Swanson aims to help nutrition professionals strengthen their credentials and build expertise in areas where consumers are seeking trusted nutritional support.

“Since 1969, we have been committed to uncompromising integrity in service of everyone’s journey to real wellness, and we believe real wellness starts with the experts who guide it,” said Erin Del Ponte, EVP Brand Marketing at Swanson Vitamins. “Registered dietitians and licensed nutritionists translate nutrition science into practical, personalized guidance that helps people make informed decisions about their health. With Swanson Vitamins Nexus Pro, we are proud to support these professionals at every stage of their careers, from students preparing for their credentialing exams to seasoned providers building expertise in the areas that matter most to consumers today.”

Swanson Nexus Pro program highlights

CPEU-accredited continuing education for registered dietitians and licensed nutritionistsProfession-wide promotion of registered dietitians and licensed nutritionistsPracticum support for dietetics and nutrition studentsScholarships to help offset licensing or credentialing exam fees

Applications for Swanson Vitamins Nexus Pro are open and can be submitted HERE. Additional details, including scholarship award amounts and practicum support details, will be announced in the coming weeks.

Swanson Vitamins Nexus Pro was introduced at the Food & Nutrition Conference & Expo, the Academy of Nutrition and Dietetics’ annual conference, held Oct. 24-27 in San Antonio. This initiative builds on Swanson’s longstanding commitment to the nutrition and dietetics community and reflects the company’s continued investment in the professionals who help consumers make informed choices on their journey to real wellness.

Media Assets
Photos HERE

About Swanson Vitamins
Since 1969, Swanson Vitamins has offered high-quality, science-backed vitamins and supplements rooted in one simple belief: proof over promise. Nearly six decades before “wellness” became an industry, Swanson was pioneering trustworthy supplement offerings and upholding uncompromising quality standards through intentional sourcing, rigorous in-house and third-party testing and Good Manufacturing Practices (GMP).

Today, Swanson is a Certified GMP Facility recognized by NSF, backed by an in-house team of nutritionists, dietitians, scientists, chemists and pharmacists with a combined 250-plus years of experience. With more than 1,300 products across 36 categories, Swanson doesn’t chase trends. It sets standards for integrity, quality and clarity in the supplement industry.

Swanson products are available at SwansonVitamins.com, Amazon and iHerb.com. Learn more at SwansonVitamins.com or follow @swansonvitamins on Instagram.

MEDIA CONTACT
Lauren Torrez, Crowe PR
ltorrez@crowepr.com 

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Technology Drives the Future of Travel: JETOUR Continues to Expand Its “Travel+” Ecosystem

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WUHU, China, Oct. 24, 2026 /PRNewswire/ — Expectations for travel are evolving: vehicles are no longer simply a means of reaching a destination, but travel companions that bring people closer to nature, serving as a “mobile third space.”

JETOUR continues to advance its “Travel+” strategy, integrating technological innovation, product development, and ecosystem building into real travel scenarios. From October 20 to 23, the 2026 JETOUR Global Technology Experience Day, themed “Future Travel Starts Now,” takes place across Wuhu, Anhui and Moganshan, Zhejiang, featuring technology experiences, on-road driving, outdoor living, and conservation activities.

Technological Innovation: Expanding the Possibilities of Travel

Backed by the Group’s expertise in AI, intelligent driving, smart cabins, and AiMOGA Robotics, JETOUR turns cutting-edge technology into experiences users can genuinely feel. The XWD Fully Automatic Intelligent 4WD, with 7+X one-touch modes, tackles mountain roads, gravel, and water crossings, while the GAIA All-Terrain Intelligent Architecture adapts to diverse terrain and C-DM hybrid technology balances performance with efficiency. On October 21, models with these technologies take on mountain-road test drives at Moganshan.

A Diverse Product Lineup: Enriching the Travel Experience

The G700 combines premium comfort with hardcore off-road capability, while the T1 and T2 suit both urban driving and light off-road adventures. Roof tents, onboard refrigerators, and other ecosystem equipment turn the vehicle into an all-round companion. JETOUR also hosts a camping market and a Starry Night Forum, bringing product features into real travel settings.

Ecosystem: Extending the Value of Travel

Travel is about understanding cultures and protecting nature as well as exploration. Participants visit Xiazhu Lake in Zhejiang for a crested ibis conservation initiative. Globally, JETOUR supports cheetah conservation in Africa, turtle conservation in Malaysia, harpy eagle conservation in Panama, and protection of Pakistan’s national animal, the markhor.

JETOUR has also partnered with Chile’s Colo-Colo, FIBA, and the Malaysia Marathon, broadening engagement with local culture, sport, and communities — giving “Travel+” an ever richer meaning.

JETOUR now joins travelers worldwide across city, mountain, and wetland, exploring new possibilities through the deeper integration of technology and travel.

ABOUT JETOUR

Launched in 2018, JETOUR follows the “Travel+” strategy and has entered over 100 countries and regions, with 2,000+ sales and after-sales outlets. Its lineup includes the T Series for light off-road and the G Series for the premium luxury off-road market, covering urban commuting, family road trips, outdoor camping, and long-distance journeys.

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