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PayJoy Report Reveals How Mexico’s Working Mothers Leverage Mobile Finance

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2 years ago

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92% of working mothers credit smartphones as employment enablers

SAN FRANCISCO, Jan. 23, 2025 /PRNewswire/ — PayJoy, the top financial service provider to the underserved in emerging markets, today released its latest report “Unlocking Economic Mobility: Smartphone Finance and the Rise of Mexico’s Working Mother Micro-Entrepreneurs.” Drawing insights from over 1,100 working mothers in Mexico who have received a PayJoy smartphone loan, the report looks at how access to smartphones impacts their work, family life, and financial stability. Ninety-two percent of working mothers in Mexico reported that smartphone financing has unlocked their ability to maintain their current employment.

According to PayJoy data, smartphones are crucial for working mothers in Mexico, with 95% of mothers working outside the home crediting smartphone ownership as enabling their employment, and 94% of working mothers reporting that smartphones help them work at home and manage remote work effectively.

In Mexico, working mothers navigate a challenging economic landscape marked by a 32% gender gap in labor participation while simultaneously managing 40 hours per week of unpaid caregiving and household duties (twice the time men spend on similar responsibilities). Smartphone financing emerges as a critical enabler for these women, offering flexible economic opportunities that allow them to balance domestic responsibilities with income generation through accessible mobile financial tools that support entrepreneurship, remote work, and micro-business management.

“Smartphones are more than devices—they’re gateways to financial inclusion for Mexico’s working mothers,” said Priscila Barrantes, PayJoy’s Mexico Country Manager. “From managing customer relationships to accessing mobile payments and gig work platforms, smartphones are transforming how women participate in the economy. It’s no surprise that more than half (55%) report that their income has increased because they now have access to a smartphone.”

Mexico’s workforce is increasingly shaped by working mother micro-entrepreneurs, defined as mothers balancing caregiving responsibilities, household duties, and employment to supplement family income. Many of these women participate in the informal economy – economic activities like street vending, domestic work, and gig work – taking on multiple jobs and becoming micro-entrepreneurs in pursuit of better economic futures for themselves and their families.

Sixty-five percent of PayJoy’s female customers in Mexico operate in this informal economy, with 75% of this group working over seven hours per day, and 24% working more than ten hours per day. 

Out of PayJoy’s female customers surveyed, 67% are working mothers and 73% report that their smartphones are extremely important to them.

Ninety-five percent of mothers report that their phone allows them to balance work and home responsibilities, underscoring how smartphone finance supports micro-entrepreneurship and economic mobility. This ability to combine work and family duties is essential to working mothers: 96% say both caregiving and the ability to work are equally important to them.

“We’re committed to supporting the women who are often overlooked by traditional financial services,” continued Barrantes. “We believe that real impact comes from offering everyone the chance to access tools that can make a meaningful difference in their lives.”

To view the report and explore the full findings visit: https://www.payjoy.com/blog/unlocking-economic-mobility

Survey methodology:
In October 2024, PayJoy conducted a survey of 1,146 working mothers in Mexico who are also PayJoy customers. All personal data is provided on an opt-in, completely voluntary basis while safeguarding data privacy.

About PayJoy
PayJoy is a mission-first financial service provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. We lend through our patented technology that turns a smartphone into digital collateral, and our cutting-edge machine learning, data science, and anti-fraud AI allow us to offer the lowest cost and qualify the most customers in the industry. As of 2024 we have brought billions of dollars in credit to 13 million customers, doubling in the last two years while remaining strongly profitable and sustainable for the long term.

For more information, visit https://www.payjoy.com/.

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SOURCE PayJoy

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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1 hour ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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2 hours ago

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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2 hours ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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