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MYEG Partners with MyDigital ID Solutions to Establish Malaysia’s Digital Identity Ecosystem

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Web 3 Platform Will Be Built on Malaysia Blockchain Infrastructure

PETALING JAYA, Malaysia, Jan. 24, 2025 /PRNewswire/ — Malaysia’s leading digital services company MY E.G. Services Berhad (“MYEG”) is proud to announce a strategic collaboration with MyDigital ID Solutions Sdn Bhd (“MYIDSSB”) to establish a blockchain powered national digital identity ecosystem, the MyDigital ID Superapp, marking a major advancement in the battle against online fraud.

This groundbreaking partnership between MYEG’s wholly-owned subsidiary MYEG Alternative Payment Services Sdn Bhd and MYIDSSB underscores both organizations’ commitment to driving technological innovation and enhancing the digital ecosystem in Malaysia.

The MyDigital ID Superapp will provide a seamless, secure, and scalable solution for integrating digital identity management for commercial service providers. Built on the Malaysia Blockchain Infrastructure—a national initiative under the National research & development agency, MIMOS—the platform offers a comprehensive suite of tools, including an ewallet, news broadcasting, and an open innovation software development environment for businesses and service providers to leverage MyDigital ID.

More importantly, this initiative is timely as it comes amid increasing calls by thought leaders and policymakers at various China-ASEAN ministerial events for the establishment of interoperable digital standards and blockchain-based identity verification systems to safeguard online security and combat fraud.

MYEG, through its Layer 1 public blockchain network Zetrix, offers the most comprehensive global ID solution, providing support for not only MyDigital ID, but also digital IDs of Chinese nationals and business entities as well as the World network’s World ID.

Enabling Businesses and Commercial Services

The MyDigital ID Superapp opens up a world of opportunities for businesses and commercial service providers. By leveraging the national MyDigital ID, companies can seamlessly integrate digital identity verification for direct logins into their existing mobile applications or offer their services as miniapps within the Superapp. This integration eliminates the need for multiple authentication systems, streamlines onboarding processes, and enhances customer experiences, ultimately reducing costs and increasing operational efficiency.

Privacy and Security at the Core

A key feature of the MyDigital ID Superapp is its commitment to data privacy and security. The Superapp functions solely as an enabling platform and does not store or access any personal data in facilitating transactions. All data interactions are conducted directly between the user and the service provider, ensuring the highest standards of confidentiality and compliance with privacy regulations.

MYEG’s expertise in electronic payment solutions complements MYIDSSB’s specialization in cybersecurity, authentication, and certification. Together, this collaboration ensures a secure and user-friendly system that prioritizes both data protection and business flexibility, meeting the evolving needs of Malaysia’s digital economy.

Championing the Efforts to Curb Cybercrime

Scams continue to wreak financial and emotional havoc across Malaysia, with the recent State of Scam Report 2024 revealing staggering losses of RM54.02 billion (US$12.8 billion) over the past year. This figure, equivalent to 3% of the nation’s GDP, underscores the pressing need for stronger countermeasures against fraud. Further afield, Cyber scammers in Southeast Asia stole up to $37 billion in 2023, with a significant rise in AI-driven crimes.

By bringing together the latest innovations in Blockchain and Artificial Intelligence with Malaysia’s National Digital ID initiative, this collaboration intends to extend interoperability and the protections afforded to users across Malaysia’s economy and cross-border transactions.

This partnership reflects a shared vision to modernize Malaysia’s digital infrastructure without disrupting existing systems. Both MYEG and MYIDSSB are committed to adopting a phased approach to ensure the successful implementation of this future-ready platform.

Zetrix co-founder Dato’ Fadzli Shah stated: “MYEG’s collaboration with MyDigital ID Solutions marks an important step forward in enhancing Malaysia’s digital landscape and meeting the need for interoperable national digital IDs. This platform will simplify access to digital services while maintaining the highest standards of data security and user privacy. At the same time, it will enable businesses to unlock new opportunities and streamline their operations in the digital age.”

The development and proof of concept for the MyDigital ID Superapp are set for completion by the first quarter of 2025, with scalability and future readiness as core priorities. This partnership demonstrates the potential for private-public sector collaboration to propel Malaysia toward its digital transformation goals.

About MY E.G. Services Berhad (“MYEG”)

MYEG is Malaysia’s premier digital services company. Having commenced operations in 2000 as the flagship e-government services provider, MYEG continues to play a leading role in driving technological change in the region, bringing a diverse and complete range of innovations spanning the online delivery of major government services to a variety of commercial offerings in the areas of immigration, automotive and financial services, among others. Committed to staying firmly at the forefront of the global digital revolution, MYEG has embraced the potential of blockchain technology to enhance all aspects of life and is actively pioneering its adoption across the region through its Layer 1 platform Zetrix. Besides its home market, MYEG’s presence spans other key regional markets such as mainland China, Philippines and Hong Kong.

About MyDigital ID Solutions Sdn Bhd

MyDigital ID Solutions Sdn Bhd is a pioneering provider of digital identity solutions, dedicated to transforming how individuals and organizations securely manage and verify their identities in the digital era. Offering comprehensive modules that include authorization, authentication, verification, and certification authority, the company delivers innovative and scalable services to enhance trust and security in online and offline interactions.

As a wholly owned subsidiary of MIMOS Berhad, MyDigital ID Solutions Sdn Bhd is committed to supporting Malaysia’s digital transformation agenda by enabling seamless integration of digital identity technology across public and private sectors. With a focus on delivering excellence, the company prioritizes user-centric solutions, robust security frameworks, and cutting-edge technology to empower individuals, businesses, and governments.

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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