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Phone Case Market to Grow by USD 13.9 Billion (2024-2028), Driven by Rising Smartphone Penetration, Report on How AI is Driving Market Transformation – Technavio

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NEW YORK, Jan. 24, 2025 /PRNewswire/ — Report with the AI impact on market trends – The global phone case market size is estimated to grow by USD 13.9 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 6.76% during the forecast period. Growth in penetration of smart mobile phones is driving market growth, with a trend towards growing penetration of e-commerce vendors in tier II and tier III cities. However, lack of universal standards poses a challenge. Key market players include Ai Paiqi Electronic Technology Co., Ltd., Apple Inc., Case Mate Inc., CG Mobile, Cygnett, Element Case Inc., Fommy.com, Hon Hai Precision Industry Co. Ltd., Moshi Corp., Otter Products LLC, Pelican Products Inc., Poetic Cases Inc., Rearth Inc., Reiko Wireless Inc., Samsung Electronics Co. Ltd., Spigen Inc., Urban Armor Gear LLC, Vinci Brands LLC, and XtremeGuard.

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Phone Case Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 6.76%

Market growth 2024-2028

USD 13.9 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

6.13

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 70%

Key countries

US, China, India, and Japan

Key companies profiled

Ai Paiqi Electronic Technology Co., Ltd., Apple Inc., Case Mate Inc., CG Mobile, Cygnett, Element Case Inc., Fommy.com, Hon Hai Precision Industry Co. Ltd., Moshi Corp., Otter Products LLC, Pelican Products Inc., Poetic Cases Inc., Rearth Inc., Reiko Wireless Inc., Samsung Electronics Co. Ltd., Spigen Inc., Urban Armor Gear LLC, Vinci Brands LLC, and XtremeGuard

Market Driver

The smartphone market is booming with over 500 million users in India alone. To protect these valuable devices, the demand for protective cases is on the rise. With repair costs for damaged phones steep, investing in quality protective cases is a wise choice. Lifestyle and social media trends favor customization, making accessory brands like OtterBox, PopSockets, and Body Glove popular. E-commerce platforms dominate the market, offering same-day delivery and high-speed internet. New designs with innovative functions like MagSafe compatibility, ultrathin, minimalist, and rugged cases are in demand. Sustainable materials such as recycled phone cases made of eco-friendly and biodegradable materials are gaining traction. Dedicated online retailers cater to mobile users, offering a wide range of protective covers, from plastic cases with thermoplastic polyurethane to silica gel, leather, and shockproof cases with air-cushioned corners. Electronics stores, mobile accessory shops, and department stores also sell protective cases offline. The online store segment of the digital marketplace continues to grow, with ecommerce platforms like Amazon, Flipkart, and dedicated mobile accessory websites leading the way. 

The e-commerce sector in developing economies, including India, has witnessed remarkable growth, particularly in Tier 2 and Tier 3 cities. Major e-commerce players are expanding their reach, providing shopping experiences to semi-urban and rural consumers. Previously, urban residents enjoyed the privilege of purchasing branded items, advanced gadgets, and high-quality foodstuffs. However, with the proliferation of online stores, consumers in these areas are adopting digital shopping trends. The global e-commerce market has experienced due to the COVID-19 pandemic, and India’s market is projected to reach a valuation of USUSD 300 billion by 2030, according to the India Brand Equity Foundation (IBEF). 

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Market Challenges

The smartphone market is booming with over 500 million users in India alone. Protective cases have become essential accessories for these mobile users, as repair costs for damaged devices can be high. Quality protective cases are in demand, with trends leaning towards customization and innovative functions. E-commerce platforms and online portals are popular choices for consumers, offering same-day delivery and high-speed internet. Brands like OtterBox, PopSockets, and Body Glove lead the market with their protective cases made of materials such as polycarbonate, thermoplastic polyurethane, silica gel, and leather. New designs and sustainable materials like recycled phone cases are also gaining popularity. Consumers can find these cases in both offline retail stores and online marketplaces, including electronics stores, mobile accessory shops, and department stores. Customized, rugged, shockproof, waterproof, and minimalist cases are available in various colors and styles, catering to different lifestyle trends and social media preferences. MagSafe compatibility, ultrathin, and biodegradable cases are also emerging as key trends in the market.The phone case market faces challenges due to the absence of standardization in the technology and components used in their production. This issue results in significant product and price differentiation, making it difficult for consumers to compare and select accessories. Vendors must collaborate to establish uniform standards to ensure improved quality, consumer confidence, and compatibility. Failure to do so could hinder the expansion of the phone case market.

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Segment Overview 

This phone case market report extensively covers market segmentation by

Distribution Channel1.1 Offline1.2 OnlineProduct 2.1 Body glove2.2 Pouch2.3 Phone skin2.4 Hybrid cases2.5 OthersGeography 3.1 APAC3.2 North America3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 Offline- The offline segment holds the largest market share in the global phone case market in 2023, with numerous offline retailers offering competitive prices and the preference of consumers for physical product verification. In India, China, and Brazil, the increasing number of organized retail stores, including those of OnePlus and Croma, will expand the availability of phone cases. OnePlus aims to open authorized brand stores in eight major cities in India and launched its largest store in Hyderabad. Croma, a subsidiary of Tata Sons Pvt. Ltd., plans to add 100 new stores in 2022. This organized retail growth, combined with unorganized stores specializing in phone cases, will boost the segment’s growth during the forecast period.

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Research Analysis

The global phone case market is witnessing significant growth due to the increasing use of smartphones and the need to protect these devices from damages. Protective cases have become essential accessories for mobile users, with trends leaning towards customization and sustainability. Lifestyle and social media trends influence the demand for phone cases, with e-commerce platforms and physical stores catering to this need. The online store segment, including digital marketplaces, is witnessing in sales due to the convenience and accessibility they offer. Quality protective cases made from sustainable and ecofriendly materials, such as recycled phone cases and biodegradable phone cases, are gaining popularity among consumers. MagSafe compatibility, ultrathin cases, and rugged phone cases are other popular categories. Customized cases, including Body Glove and Fre Series, allow users to express their individuality. Repair costs for damaged phones can be reduced by investing in a good quality protective case from the start. Overall, the phone case market is expected to continue its growth trajectory in the coming years.

Market Research Overview

The phone case market is thriving as the use of smartphones continues to increase. Protective cases have become essential accessories for mobile users to safeguard their devices from damages. Repair costs for broken screens and other damages can be steep, making quality protective cases a worthwhile investment. Lifestyle and social media trends favor customization and personalization, leading to an array of designs and innovative functions. E-commerce platforms and online portals dominate the market, offering same-day delivery, high-speed internet, and dedicated retailers. New designs, sustainable materials, and MagSafe compatibility are popular trends. Brands like Body Glove, OtterBox, PopSockets, and others offer a range of protective cases in various materials such as polycarbonate, thermoplastic polyurethane, silica gel, leather, and more. Offline retail stores also cater to mobile users, providing a tactile experience for customers. The market segment includes e-commerce platforms, physical stores, and online stores. Accessories like PopSockets, spring-inspired colors, air-cushioned corners, and rugged, shockproof, waterproof, and dustproof cases are also available. Recycled phone cases made from eco-friendly and sustainable materials are gaining popularity as consumers become more conscious of their environmental impact.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

Distribution ChannelOfflineOnlineProductBody GlovePouchPhone SkinHybrid CasesOthersGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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KarbunWise Introduces Fast, Cost-Effective LCA Platform for the LEED v5 Era at Greenbuild 2026 in New York

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NEW YORK  , Oct. 23, 2026 /PRNewswire/ — As global property developers, architects, and manufacturers face rigorous new green building standards and cross-border carbon scrutiny, KarbunWise, an enterprise climate technology and advisory firm, announced its formal participation in the Greenbuild International Conference + Expo 2026 in New York City.

Exhibiting under this year’s Greenbuild theme, “Invest for Impact,” KarbunWise has launched a modern, cost-effective software to enable real estate developers, AEC (Architecture, Engineering, and Construction) firms, and industrial manufacturers to automate complex Life Cycle Assessments (LCA) and Environmental Product Declarations (EPDs) with verifiable, audit-grade accuracy.

With the rollout of LEED v5, Whole-Building Life Cycle Assessments (WBLCA) and embodied carbon tracking have evolved from optional bonus credits into non-negotiable prerequisites. This is likely to scale the adoption of LCAs, and KarbunWise offers an alternative to legacy incumbent players that are expensive and not customer-centric. KarbunWise’s product translates Building Information Modeling (BIM) data and factory-floor inputs directly into submission-ready WBLCA models (aligned with MRp2 and MRc2 credits).

Representing KarbunWise at the Jacob K. Javits Convention Center were the founders, Arjun Vijayaragavan and Divya Sukumar. “For years, carbon accounting and life cycle assessments were treated as passive, check-the-box exercises. Today, with LEED v5 mandating embodied carbon baselines and global supply chains enforcing strict transparency, carbon data has become commercial infrastructure. Bringing our platform to North America at Greenbuild marks a pivotal step in our mission to make sustainability data as trusted and audit-ready as financial data for 10,000 enterprises worldwide.” said Arjun Vijayaragavan, Founder & CEO of KarbunWise.

To accelerate adoption across US project teams, KarbunWise also announced a major Greenbuild show initiative: free first-year platform access for qualifying architecture firms, consultants, and developers visiting Booth #1044 during expo, backed by continuous 24/7 technical support from certified LCA practitioners.

Already trusted by more than 100 organisations across the UK, Middle East, and India, including listed conglomerates, leading bedding manufacturers, and global infrastructure contractors, KarbunWise’s platform connects over 200,000 verified LCA datapoints across international databases, including USLCI, Ecoinvent, and ÖKOBAUDAT.

About KarbunWise:

Founded in 2023, KarbunWise is an enterprise climate technology and advisory firm building the trust layer for global sustainability. The company combines an integrated, cloud-based software platform with deep consulting expertise to transform complex carbon and ESG data into audit-ready proof for regulators, enterprise buyers, and investors.

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team@karbunwise.com 

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Curios Launches Video-on-Demand Tools for Filmmakers as Vimeo On Demand Shuts Down

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The direct-to-fan marketplace gives independent filmmakers a new home to sell films, series, and memberships, with help migrating from Vimeo

AUSTIN, Texas, Oct. 23, 2026 /PRNewswire-PRWeb/ — Curios, the direct-to-fan entertainment marketplace, has launched a full set of video-on-demand tools for independent filmmakers and video creators. The launch gives creators affected by the closure of Vimeo On Demand a new place to sell their work directly to audiences, keep their sales revenue, and hold on to the customer relationships they have spent years building.

Vimeo is phasing out its On Demand service in stages. New uploads were blocked on August 22, 2026, and new purchases and subscriptions stopped on September 21, 2026. Final seller payouts were processed on September 24, and the platform will shut down completely on November 20, 2026. On that date, all Vimeo On Demand storefronts and purchase pages go offline, and viewers lose access to the films and series they previously bought or rented.

For filmmakers, the impact is immediate. Sales have already stopped, so every week without a new storefront means lost revenue. And with Vimeo only allowing sellers to export buyers who opted in to updates, many creators risk losing touch with a large part of their audience.

“Every time a platform shuts down, creators get a painful reminder that they never really owned their audience,” said Grant Powell, founder of Curios. “Filmmakers on Vimeo On Demand did everything right, and they’re still losing their storefront. We launched Curios so that can’t happen. You sell directly, you keep your revenue, and every buyer’s contact details are yours to keep, whatever happens next.”

A complete home for independent film

Curios gives filmmakers flexible ways to sell, including full support for TVOD and SVOD, with possible plans for AVOD in the future. Creators can sell titles to own permanently (Electronic sell-through / EST), for one-time rental (Download-to-rent / DTR), offer pay-per-view (PPV) access for events and premieres, and run subscription memberships covering an entire catalog, a single series, or selected titles.

Pre-orders, timed releases, and limited quantities help build excitement around a launch. Bundles and deluxe editions, automated upsells and cross-sells, coupons, and an affiliate program help filmmakers grow each sale and reach new audiences. Free claims let creators give away trailers, extras, or short films in exchange for viewers’ email addresses.

Filmmakers decide whether each title is streaming-only or downloadable. Buyers watch in the Curios mobile app, where films and series sit alongside ebooks, audiobooks, and music. To help creators get started, Curios has also published pricing guidance for film, suggesting typical ranges of $9.99 to $29.99 for titles sold to own.

Better economics and full access to buyers

Curios takes no commission on sales, so creators keep their full sale price. They pay for platform access through a Curios subscription, with a free plan available and no credit card required to sign up. As merchant of record, Curios collects and files sales tax and VAT worldwide, removing a major administrative burden for independent creators.

Filmmakers on Curios receive the contact details of every buyer, along with sales, traffic, and viewing analytics, so they can see how audiences engage with their work and market future releases directly.

Moving from Vimeo On Demand in three steps

Curios has published an automatic importer, and a step-by-step migration guide for Vimeo On Demand sellers. Filmmakers simply connect with Vimeo account to Curios, then Curios automatically migrates their original files, trailers, extras, and artwork directly from Vimeo. Finally, they replace their old Vimeo On Demand links with a single Curios link and let their fans know where to find them.

Curios will also import a filmmaker’s existing Vimeo buyers who opted in to updates. Imported customers will find the films they already own waiting in their Curios library, ready to watch, so viewers who were about to lose access can keep enjoying the work they paid for. Customer lists from other platforms can be imported as well.

Curios is continuing to expand its video tools, with caption and subtitle uploads, region restrictions, country-specific pricing, and smart TV apps currently in development.

Filmmakers can create a free account and read the full migration guide at studio.curios.com.

About Curios

Curios is a direct-to-fan entertainment and content marketplace helping creators publish, promote, sell, and distribute their work directly to audiences. Built for authors, musicians, filmmakers, comedians, and creators of all kinds, Curios supports digital and physical formats in one place.

Creators keep 100% of every sale, retain full ownership of their work, and get direct access to customer data. As merchant of record, Curios handles sales tax, along with customer support, content delivery, fraud disputes, and fast payouts, giving creators the infrastructure to sell direct without having to build it themselves.

Media Contact

Grant Powell, Curios, Inc, 1 3102952129, support@curios.com, https://www.curios.com

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SOURCE Curios, Inc

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Violet PR Wins Five PRSA-NJ Awards for Campaigns Driving Economic Growth and Innovation

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Award-winning media relations initiatives generated hundreds of news stories for clients

MONTCLAIR, N.J., Oct. 23, 2026 /PRNewswire/ — Violet PR, a national public relations agency specializing in economic development and place branding, has earned five awards from the Public Relations Society of America’s New Jersey Chapter (PRSA-NJ). Together, the campaigns generated more than 425 earned media placements in national, international, regional and niche outlets.

The winning programs ranged from launching a major fitness facility and promoting the growing film industry in New Jersey to showcasing Pittsburgh International Airport’s new terminal, navigating international trade uncertainty in Topeka, Kan., and positioning the Brooklyn Navy Yard as an innovation hub.

“These awards reflect the range of challenges our team helps clients navigate – including building support for emerging industries and elevating major infrastructure investments,” said April Mason, CEO and founder of Violet PR. “Whether we’re promoting a new airport terminal or helping a community navigate international trade uncertainty, our job is to uncover the stories that matter, connect them with influential audiences and deliver results that support our clients’ broader goals.”

For the New Jersey Economic Development Authority (NJEDA), Violet PR’s “Hollywood East: New Jersey Takes Center Stage” campaign earned PRSA-NJ recognition in the “Community Relations” category. Working with the New Jersey Motion Picture & Television Commission and NJEDA, the agency helped build support for the state’s expanding film and television industry by highlighting its economic impact, career opportunities and benefits for local businesses and communities. Over 10 months, the campaign generated 38 earned media placements and more than 336 million impressions.

Violet PR also earned an “Events” award for “Building More Than Muscle: Launching a New Jersey Success Story,” developed for Iron Culture’s new flagship gym in West Orange, N.J. The campaign promoted the grand opening of the $10 million fitness facility, bringing together elected officials, business leaders and community members while generating 45 earned media placements.

The Montclair, N.J.-headquartered agency also won a “Media Relations” award for its campaign, “Brooklyn Navy Yard: From Shipyard to Innovation Engine,” which spotlighted the historic waterfront campus’s transformation into a hub for advanced manufacturing, entrepreneurship and innovation. The campaign generated 85 earned media placements, reaching an audience of 662 million.

The agency’s national work was recognized as well. The “Ready for Takeoff: Commemorating Pittsburgh’s New Airport Opening (2025)” campaign for Pittsburgh International Airport (PIT) earned an award in the “Public Affairs” category. Violet PR executed a strategic communications campaign surrounding the opening of PIT’s new terminal, securing more than 200 earned media placements across national news, business, travel and aviation outlets, with a combined audience reach exceeding 525 million.

In Topeka, Kan., Violet PR’s “The U.S. City Bridging Borders: How Topeka Tackled Tariffs” campaign was recognized in the “PR on a Shoestring Budget” category. As rising U.S.-Canada tariffs threatened up to 20% of local jobs, the agency transformed a complex international trade issue into a compelling story about the economic ties between Kansas and Canada. With a budget of just $10,000 over two months, the campaign secured 57 media placements, with an estimated reach of 224 million.

“What makes these awards especially meaningful is that they recognize five very different campaigns, each requiring a tailored strategy, creative thinking and close collaboration with our clients,” said Christina Forrest, vice president, Violet PR. “We take pride in developing strategic campaigns that deliver meaningful results for our clients, and we’re grateful to PRSA-NJ for the honor.”

The PRSA-NJ Pyramid Awards recognize excellence in public relations and communications, honoring the strategy, creativity and impact of agencies and in-house teams across New Jersey and beyond.

Violet PR continues to earn national recognition for its growth and economic development industry expertise. The agency ranked No. 96 on O’Dwyer’s 2026 list of independent public relations firms following 22.6% year-over-year growth in 2025 and has appeared on the Inc. 5000 list for three consecutive years. Violet PR opened its second office in New York City this year.

About Violet PR

Violet PR is an award-winning public relations firm, recognized nationally as a top agency specializing in economic development, commercial real estate and place branding. The agency partners with cities, states, regions, developers, destinations and mission-driven organizations to build visibility through earned media, thought leadership, social media and strategic storytelling.

Founded in 2010, Violet PR helps clients attract investment, business growth, visitors and talent through earned media campaigns. For more information, visit www.violetpr.com.

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SOURCE Violet Public Relations

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