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Digital Transformation Market in Oil and Gas to Grow by USD 56.4 Billion (2025-2029), Driven by Investments and Partnerships, Report Highlights AI-Driven Transformation – Technavio

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NEW YORK, Jan. 24, 2025 /PRNewswire/ — Report with the AI impact on market trends – The global digital transformation market in oil and gas industry size is estimated to grow by USD 56.4 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  14.5%  during the forecast period. Rise in investments and partnerships is driving market growth, with a trend towards use of digital twin technology. However, lack of skilled labor  poses a challenge. Key market players include Accenture PLC, Amazon.com Inc., AVEVA Group Plc, Emerson Electric Co., General Electric Co., Halliburton Co., Informatica Inc., Intel Corp., International Business Machines Corp., Microsoft Corp, NVIDIA Corp., Oracle Corp, Rockwell Automation Inc., SAP SE, Siemens AG, Sierra Wireless Inc., Tata Consultancy Services Ltd., Teradata Corp., and TIBCO Software Inc..

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Digital Transformation Market In Oil And Gas Industry Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 14.5%

Market growth 2025-2029

USD 56.4 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

12.7

Regional analysis

APAC, North America, Middle East and Africa, Europe, and South America

Performing market contribution

APAC at 31%

Key countries

US, China, Saudi Arabia, Russia, India, Japan, Canada, UK, Germany, and UAE

Key companies profiled

Accenture PLC, Amazon.com Inc., AVEVA Group Plc, Emerson Electric Co., General Electric Co., Halliburton Co., Informatica Inc., Intel Corp., International Business Machines Corp., Microsoft Corp, NVIDIA Corp., Oracle Corp, Rockwell Automation Inc., SAP SE, Siemens AG, Sierra Wireless Inc., Tata Consultancy Services Ltd., Teradata Corp., and TIBCO Software Inc.

Market Driver

In the Oil and Gas industry, Digital Transformation is a game-changer. Upstream, Midstream, and Downstream sectors are embracing trends like Big Data, Cloud Computing, IoT, AI, and Digital Twins to monitor critical assets and facilities. Big Data helps analyze Exploration prospects using Geoscience platforms. Cloud Computing and AI-based simulation optimize Refining processes, improving manufacturing efficiency and asset utilization. IoT sensors monitor equipment in real-time, enabling Predictive Maintenance and reducing downtime. AI and Computer Vision detect anomalies, preventing Fires and enhancing Safety. Extended Reality solutions train workers, improving Risk management and enhancing Safety. Crude oil demand and Refinery throughput are optimized using AI-based tools. Midstream and Downstream operations, including Gas Stations and Petrochemicals, benefit from Automation solutions and Turnaround planning tools. Application Performance Management ensures smooth Digitalization, while Prescriptive Maintenance minimizes downtime. Sensor systems and AI-driven solutions automate Industrial Control Systems, enhancing Automation and Optimization across Energy industries. Preventive Maintenance and Predictive analytics minimize downtime, ensuring high-performing Refineries and Petrochemical plants. 

The oil and gas industry is embracing digital transformation by integrating technologies like the digital twin to optimize energy production. A digital twin is a virtual representation of physical assets, allowing companies to compare actual and ideal conditions for enhanced safety and innovation. This technology provides disparate views of sub-surface and surface systems, enabling more efficient and cost-effective oil and gas production. By adopting digital twin technology, oil and gas companies can improve operational efficiency and foster continuous learning and innovation. 

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 Market Challenges

In the Oil and Gas Industry, Digital Transformation brings new opportunities for Upstream, Midstream, and Downstream sectors. Challenges like Big Data, Cloud Computing, IoT, AI, and Industrial Control Systems require modern solutions. Extended Reality (XR) solutions help monitor critical assets and facilities, enhancing safety and risk management. Field devices and exploration prospects benefit from Data Science and Geoscience platforms. Downstream operations, including Petrochemicals, Refining, and Gas Stations, can optimize asset utilization and manufacturing efficiency with Automation, AI-based simulation, and Prescriptive Maintenance. Preventive maintenance is crucial for equipment, reducing fires and improving turnaround planning. Computer Vision and Sensor Systems ensure refinery process efficiency and predictive analytics help manage crude oil demand, High Speed Diesel, and Refinery throughput. Digitalization drives innovation, improving safety, risk management, and operational excellence in Energy Industries.

Oil and gas producers are adopting advanced technologies, such as Artificial Intelligence (AI), Machine Learning (ML), Internet of Things (IoT) solutions, and big data analytics, to enhance their investment returns. Big data is gaining popularity due to the growing awareness of data-driven solutions. However, converting vast datasets into valuable insights necessitates both technology and analytics expertise. Identifying relevant data for storage and processing is a significant challenge for professionals. Analyzing unstructured data requires additional effort. Real-time big data analytics and cloud-based software solutions offer oil and gas companies innovative opportunities to optimize oil production processes, minimize costs and risks, ensure regulatory compliance, enhance safety, and make informed decisions.

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Segment Overview 

This digital transformation market in oil and gas industry report extensively covers market segmentation by  

Technology 1.1 IoT1.2 E and P software1.3 Big data1.4 Cloud computing1.5 OthersSector 2.1 Downstream2.2 Upstream2.3 MidstreamGeography 3.1 APAC3.2 North America3.3 Middle East and Africa3.4 Europe3.5 South America

1.1 IoT-  The oil and gas industry faces economic pressure due to disparities in demand and supply, as well as volatile global energy prices. To address these challenges, companies are focusing on enhancing and extending the value of their existing assets while seeking new reserves. The implementation of Internet of Things (IoT) technology is a key strategy for transformation. In the upstream segment, IoT reduces non-productive time by enabling predictive maintenance for crucial equipment. In the midstream segment, IoT monitors pipelines for leaks and emissions, enhancing safety and reducing penalties. In the downstream segment, real-time data analysis enables distributors to predict consumer consumption, optimizing distribution. IoT is projected to increase crude output by 10-12% and profits by USD1 billion for large companies, while contributing USD816 billion to global GDP. By deploying IoT across the value chain, oil and gas organizations can make better decisions, create a safer working environment, and enhance operations.

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Research Analysis

The Oil and Gas industry is undergoing a digital transformation, leveraging technologies such as Big Data, Cloud Computing, Internet of Things (IoT), Artificial Intelligence (AI), and Industrial Control Systems to optimize operations and enhance productivity. Upstream, midstream, and downstream sectors are adopting digital twins to monitor critical assets and improve exploration prospects through geoscience platforms. Extended reality solutions enable remote collaboration and training in hazardous environments. Field devices are being connected to collect real-time data for predictive maintenance and preventive measures against fires. Computer Vision is used to monitor equipment performance and automation is being driven by AI-based simulation. Digitalization is revolutionizing energy industries, from gas stations to petrochemicals, by providing real-time insights and improving operational efficiency.

Market Research Overview

The Oil and Gas Industry is undergoing a digital transformation, leveraging technologies such as Big Data, Cloud Computing, Internet of Things (IoT), Artificial Intelligence (AI), Industrial Control Systems, Extended Reality (XR), and Field Devices to optimize operations and enhance productivity. Upstream, Midstream, and Downstream sectors are embracing digitalization, with a focus on monitoring critical assets, workers, and facilities in real-time. XR solutions provide training for workers, while data science and geoscience platforms help explore new prospects and enhance exploration and production. In the Midstream and Downstream sectors, digitalization leads to improved asset utilization, manufacturing efficiency, and automation. AI-based simulation and predictive analytics optimize refining processes, while sensor systems and prescriptive maintenance minimize risks and ensure safety. Crude oil demand, High Speed Diesel, refinery throughput, and petrochemical and refining industries also benefit from digital transformation, with turnaround planning tools, application performance management, and AI-based solutions streamlining operations.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TechnologyIoTE And P SoftwareBig DataCloud ComputingOthersSectorDownstreamUpstreamMidstreamGeographyAPACNorth AmericaMiddle East And AfricaEuropeSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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From Connection to Impact: SINBON Electronics Brings the Invisible Links Behind Everyday Life to electronica and SPS 2026

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MUNICH and NUREMBERG, Germany, Oct. 21, 2026 /PRNewswire/ — Every day, millions of people rely on technologies that quietly work together. The data center, the charging station, the hospital and the factory floor are linked more closely than ever, and each depends on the connections that carry power and data between them. SINBON Electronics, a global provider of customized interconnect and system integration solutions, will show how those connections create real impact at electronica 2026 in Munich (November 10–13) and SPS Smart Production Solutions 2026 in Nuremberg (November 24–26). From renewable energy and e-mobility to energy-efficient automation, SINBON’s solutions help customers move toward a low-carbon future.

electronica 2026  |  Munich, November 10-13 

From data centers to hospital wards, and from rooftops to roadsides, SINBON’s solutions sit inside the systems people depend on every day. Customized connectors power AI servers, cabling solutions for solar and energy storage systems help bring clean power to homes and the grid, EV charging cables and battery swapping cabinets keep vehicles and autonomous devices moving, diagnostic imaging cables support accurate scans, and robotics interconnect solutions keep collaborative robots at work. At electronica, visitors will see how each connection leads to real impact, and how, together with its partners, SINBON is turning every connection into a step toward a more sustainable future.

SPS 2026  |  Nuremberg, November 24-26 

At SPS, the focus moves from connections to complete systems. Under the theme “Engineering Connections. Empowering the AI Smart City.”, SINBON will show how its end-to-end solutions, from design to full system integration, keep a smart city running: driving precision and productivity on the factory floor through semiconductor equipment, automation and robotics; supporting construction and agricultural machinery in the field; keeping transportation moving; and managing energy and cooling for the data centers behind AI.

Connections That Last

Since 1989, SINBON has grown from a component specialist into a full solution partner. With operations across Asia, Europe and the Americas, it combines local engineering support with global manufacturing and rigorous quality standards.

Today, SINBON works with customers from the first concept, bringing application engineering, system integration and manufacturing together to turn complex requirements into reliable, scalable solutions. As a sustainable solution provider, it considers environmental impact from the earliest design stage. SINBON now invites more partners to join its problem-solving network because meaningful impact is never created alone.

Visit us at:

electronica 2026

Messe München  |  Hall A3, Booth 341  |  November 10-13, 2026  |  Munich, Germany 

SPS Smart Production solutions 2026

Nuremberg Exhibition Centre  |  Hall 10, Booth 325  |  November 24-26, 2026  |  Nuremberg, Germany 

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Infobip and Yamaha Power Conversational Customer Engagement in Indonesia’s Automotive Sector

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JAKARTA, Indonesia, Oct. 21, 2026 /PRNewswire/ — Global cloud communications platform Infobip strengthens its collaboration with Yamaha Indonesia Motor Manufacturing (YIMM) to transform customer engagement through WhatsApp-powered conversational experiences designed to drive stronger personalization and faster customer interactions.

As Indonesia’s consumers increasingly adopt digital-first purchasing behaviors, Yamaha Indonesia is evolving how it connects with customers across the buying journey. Today’s motorcycle buyers often research products through Yamaha’s social media, websites, and video reviews on YouTube before visiting dealerships, raising expectations for brands to deliver fast, seamless, and highly personalized communication.

For more than two years, Infobip has supported Yamaha Indonesia in building connected customer engagement strategies that integrate WhatsApp across the company’s wider digital ecosystem, including its websites, social media platforms, and customer touchpoints. The collaboration reflects the growing importance of conversational messaging in Indonesia.

With more than 75% of Yamaha Indonesia’s consumers actively using WhatsApp, the platform has become central to the company’s customer communication strategy. Yamaha has also expanded its use of WhatsApp into large-scale public activations such as Pekan Raya Jakarta (PRJ), where thousands of daily visitors scanned QR codes to access interactive WhatsApp experiences. Through these journeys, visitors could complete surveys and profiling questions, participate in gamified activities, and receive prizes, enabling Yamaha Indonesia to better understand customer intent while delivering more engaging and personalized brand interactions.

With Infobip’s technology, expertise, and support, Yamaha Indonesia has enhanced its ability to deliver personalized conversations, improve lead capture and follow-up, support remarketing initiatives, and create more meaningful customer interactions that extend beyond brand awareness to business impact.

“Customer expectations in Indonesia’s automotive market are evolving, particularly around speed, convenience, and personalization. What makes this collaboration impactful is Yamaha Indonesia’s commitment to creating connected experiences across the entire customer journey. Together, we are enabling more dynamic and scalable conversations that help turn engagement into measurable business value,” said Kukuh Prayogi, Enterprise Business Director at Infobip (Indonesia).

“At Yamaha Motor Indonesia, we believe digital engagement should enhance every stage of the customer journey. Working with Infobip has helped us create more connected and responsive communications that meet customers where they are, through the channels they trust most. As customer expectations continue to evolve, this collaboration enables us to stay closer to our customers and deliver experiences that are more relevant, timely, and meaningful,” said Adita, Digital Customer Experience Manager at PT Yamaha Indonesia Motor Manufacturing.

Infobip and Yamaha Indonesia will continue enhancing automation, chatbot experiences, and personalized communication journeys to further elevate customer engagement across Indonesia’s automotive sector.

Learn more about the collaboration on our website: https://bit.ly/4zD1EMc.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and CTO Izabel Jelenić.

Recent recognitions include:

Infobip ranked #16 in Fortune’s Europe’s Most Innovative Companies 2026 (June 2026), up from its inaugural #68 ranking in 2025.Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the fourth consecutive year. Positioned furthest for Completeness of Vision for the second time (May 2026)Infobip named the number one Established Leader in the Juniper Research RCS for Business 2026 Leaderboard (Feb 2026)Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025)Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)

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SOURCE Infobip

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Technological Sovereignty Takes Centre Stage as EU Tech Chief Henna Virkkunen Addresses UnitedXR Europe

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European Commission Executive Vice-President Henna Virkkunen joins speakers from SPECS by Snap, Google and Belgium’s imec at Maison de la Poste, 7–9 December, with international delegations confirmed.

BRUSSELS, Oct. 21, 2026 /PRNewswire/ — Who will shape the future of immersive technology, and how much control will Europe have over it? European Commission Executive Vice-President Henna Virkkunen will address European technological sovereignty at UnitedXR Europe this December, as companies, researchers and policymakers gather in Brussels to discuss the industry’s next steps.

Virkkunen, Executive Vice-President for Tech Sovereignty, Security and Democracy, will speak on Tuesday, 8 December at 15:00 at Maison de la Poste in Brussels.

Co-produced by AWE and Stereopsia, UnitedXR Europe returns from 7–9 December for three days of talks, an exhibition and the European XR Awards®.

Confirmed delegations from Hong Kong, Portugal, Ireland, the Netherlands, Belgium, four Nordic countries and over 60 other participating countries will bring an international perspective to discussions on how immersive technologies are developed, governed and used.

“Technological sovereignty can sound abstract. For our industry, it comes down to whether European companies can build successful products and have a say in how this technology develops,” said Alexandra Gérard, co-producer of UnitedXR Europe. “That’s why Henna Virkkunen’s participation is so important. We want Europe’s XR community to hear from her directly and take this conversation further in Brussels.”

Building technology people can trust

XR devices can capture information about our movements, surroundings and the people around us. What gets recorded? Who can access it? How is it protected? Developers need answers that give people confidence to use their products and businesses confidence to invest.

Programme highlights include:

Divergent Realities: Ethics, Rights and Social Impacts of XR and Smartglasses — Rob Morgan (Playlines | Wake The Tiger), Alina Kadlubsky (University of Applied Sciences Mittweida, Virtual Technologies Department), John Walker (SURF) and Kelsey Farish (media and technology lawyer). A discussion of the ethical, rights and social questions raised by XR and smart glasses.

Navigating the EU AI Act in Collaborative AI Production: How Do Creators Stay in Control? — Tim Deussen (Studio Deussen, Berlin). A look at the EU AI Act and what creative control means in collaborative AI production.

Building XR for the Business — Matthew Connors (Volvo Group). A session focused on enterprise use cases including security and scalability challenges.

Additional featured speakers include:

Daniel Wagner, SPECS by SnapAnne Bajart, European CommissionPatrick Bourdot, EuroXRSean Ginevan, GoogleProf. Frank Steinicke, University of HamburgThomas Kubski, DeloitteJosé Ferrer Costa, JMIR Publications | UOC | BSALuis Bravo Martins, XR Safety Intelligence – EuropeAndres Martin-Barrio, European Space Agency (ESA-ESTEC)

Explore the agenda

View the speaker lineup

Participating sponsors and exhibitors include SPECS by Snap, PICO, Lureo, Virtual World Association, XR4Europe, XR Valley, ManageXR, Imec, JMIR Publications, ArcelorMittal, Hong Kong Digital Entertainment Association (HKDEA), France Immersive Learning, HTC Vive, Even Realities.

European XR Awards celebrate the year’s creative work

The European XR Awards® shortlist ranges from climate documentaries to survival games, with nominees across nine categories. They include SOLWATA, a mixed-reality experience narrated by Mark Ruffalo about rising sea levels in the Solomon Islands; The Baby Factory is Closed, which explores menopause, identity and colonial medicine; and Bootstrap Island, a VR survival adventure inspired by Robinson Crusoe.

The ceremony takes place on Tuesday, 8 December, from 18:30–20:00 CET on the Main Stage at Maison de la Poste.

Explore the European XR Awards® and full nominee list

Early bird tickets available ahead of 21 October deadline

UnitedXR Europe takes place from 7–9 December 2026 at Maison de la Poste, Brussels.

Early-bird rates expire on 21 October, with three-day All Access passes available for €579 and two-day All Access passes for €479, including 21% Belgian VAT.

Tickets — View passes and register

Programme — Explore the agenda

Media — Apply for a media pass

About UnitedXR Europe

UnitedXR Europe is a conference and exhibition dedicated to augmented, virtual and mixed reality. Co-produced by AWE and Stereopsia in Brussels, it brings together technology companies, businesses, policymakers, researchers and creators to exchange knowledge, build partnerships and advance the development and adoption of immersive technologies. Its programme combines conference sessions, an exhibition, scientific research, creative experiences and the European XR Awards®.

Learn more at unitedxr.eu

Media Contact

Brittany Oat
Lightspeed PR & Marketing
Brittany@lightspeedpr.com

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SOURCE UnitedXR Europe

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