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Private Tutoring Market in the US to Grow by USD 28.85 Billion (2025-2029), Driven by Emphasis on STEM Education, Report Highlights AI-Driven Transformation – Technavio

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NEW YORK, Jan. 24, 2025 /PRNewswire/ — Report with the AI impact on market trends – The private tutoring market in US  size is estimated to grow by USD 28.85 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  11.1%  during the forecast period. Growing emphasis on stem education is driving market growth, with a trend towards increasing emphasis on microlearning. However, availability of open-source material  poses a challenge. Key market players include American Tutor Inc., ArborBridge, Boston Tutoring Services, Chegg Inc., Club Z Inc., Coursera Inc., Graham Holdings Co., Growing Stars Inc., Huntington Mark LLC, IXL Learning Inc., John Wiley and Sons Inc., Mathnasium LLC, Pearson Plc, Superprof SAS, Sylvan Learning LLC, Think and Learn Pvt. Ltd., Tutor Doctor, TutorMe LLC, Tutors International Ltd., and Varsity Tutors LLC.

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Forecast period

2025-2029

Base Year

2024

Historic Data

2019 – 2022

Segment Covered

Type (Curriculum-based learning and Test preparation), Learning Method (Online, Blended, and Classroom-based), and Geography (North America)

Region Covered

US

Key companies profiled

American Tutor Inc., ArborBridge, Boston Tutoring Services, Chegg Inc., Club Z Inc., Coursera Inc., Graham Holdings Co., Growing Stars Inc., Huntington Mark LLC, IXL Learning Inc., John Wiley and Sons Inc., Mathnasium LLC, Pearson Plc, Superprof SAS, Sylvan Learning LLC, Think and Learn Pvt. Ltd., Tutor Doctor, TutorMe LLC, Tutors International Ltd., and Varsity Tutors LLC

Key Market Trends Fueling Growth

The private tutoring market in the US is witnessing a significant trend towards microlearning. This approach to education involves breaking down learning content into small, manageable modules. Vendors in the market are incorporating microlearning into their course offerings to enhance learner engagement and improve understanding. Microlearning modules consist of various formats such as video, audio, text, and infographics, with each session typically lasting 5-10 minutes. Quizzes, games, and just-in-time content delivery are also essential components. Microlearning offers several advantages, including bridging knowledge gaps, enabling better understanding and retention, addressing time and resource constraints, and offering flexibility and compatibility across devices. As a result, the emphasis on microlearning is expected to drive growth in the US private tutoring market during the forecast period. 

The private tutoring market is on the rise, with students seeking individualized attention for academic success. Technology-based learning is a major trend, offering online subscriptions, subject-related content, presentations, 3D colored diagrams, animations, and more. Education technology is transforming literacy and subjects like Mathematics and Sciences. Wealthy parents and private schools invest in private tuition for career development, while public school-based students also opt for shadow education. Annual service contracts are common, with Cambridge Assessment and other test preparation services leading the way. Private tutors use teaching methods tailored to each student, available in both offline and online modes. UpGrad, Caltech University, Fullstack Academy, and Deeksha Classes offer short-term and long-term courses, microlearning, and mentorships. Bramble survey reveals that post-K-12 students compete in academic ranks, focusing on competitive examinations and academic and non-academic subjects. 

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Market Challenges

The private tutoring market in the US is experiencing significant competition from open-source tutoring services that provide free learning materials. Established tutoring service providers like Club Z Inc. And Kaplan offer tutoring sessions for various subjects against a fee. However, open-source platforms such as Coursera, edX, Udacity, and FutureLearn offer Massive Open Online Courses (MOOCs) with flexible accessibility and course duration. While some MOOCs charge a minimal fee for certifications, most open-source content is accessible free of cost. The popularity of MOOCs is increasing due to their adaptable curriculum and affordability. Students can access free courses on mobile devices and learn at their own pace. MOOCs are becoming a viable alternative to traditional education, posing a threat to the growth of the private tutoring market in the US.The private tutoring market is a significant sector in the education industry, serving students from Post-K-12 to those preparing for competitive examinations in academic and non-academic subjects. According to the Bramble survey, the market size is substantial, with billionaires spending thousands of dollars on tutoring monthly, while the median household spends an average of a few hundred dollars. Short-term courses in microlearning and test preparation services are popular, with long-term coaching courses and mentorships also in demand. UpGrad, Caltech University, Fullstack Academy, Deeksha Classes, and various other institutions offer various types of tutoring services. However, challenges include managing monthly bills, accidental overdrafts, and expenses on debit cards, making online tutoring an attractive alternative. Online banks and savings accounts with competitive interest rates are essential tools for managing education-related expenses.

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Segment Overview 

This private tutoring market in US report extensively covers market segmentation by

Type 1.1 Curriculum-based learning1.2 Test preparationLearning Method2.1 Online2.2 Blended2.3 Classroom-basedGeography 3.1 North America

1.1 Curriculum-based learning-  The private tutoring market continues to grow as more students seek individualized instruction for academic success. Tutors offer personalized learning plans, flexible schedules, and one-on-one attention. Parents value this customized approach, leading to increased demand for private tutoring services. Tutors use various teaching methods and tools to cater to diverse learning styles, ensuring effective learning outcomes. This market trend is expected to persist, providing opportunities for dedicated educators to make a positive impact on students’ academic journeys.

Download complimentary Sample Report to gain insights into AI’s impact on market dynamics, emerging trends, and future opportunities- including forecast (2025-2029) and historic data (2019 – 2022) 

Research Analysis

The tutoring market has experienced significant growth in recent years, driven by the increasing demand for personalized learning solutions. With the advent of technology-based learning, students now have access to a wealth of subject-related content through online subscriptions. This includes presentations, 3D colored diagrams, animations, and flashcards, making education more engaging and interactive. Education technology has revolutionized the way we learn, offering annual service for academic subjects like Literacy, Mathematics, Sciences, and non-academic subjects. Short-term and long-term courses in competitive examinations and post-K-12 education are also popular offerings. UpGrad, Caltech University, and Fullstack Academy are some institutions leading the way in technology-driven education. Microlearning, mentorships, coaching courses, and test preparation services are other areas of growth in the tutoring market.

Market Research Overview

The tutoring market continues to grow as students seek personalized learning solutions, both online and offline. Technology-based learning is at the forefront, with subject-related content, presentations, 3D colored diagrams, animations, and flashcards enhancing education. Annual service subscriptions offer access to a wealth of resources for literacy, mathematics, sciences, career development, and more. Education technology companies provide test preparation services and subject tutoring, while private tutors use innovative teaching methods. Private tuition, also known as shadow education, is popular among parents seeking academic improvement for their children, especially in competitive examinations and academic subjects. The market caters to both wealthy parents and those on a median household income, with monthly bills varying from accidental overdrafts to debit card transactions at the supermarket or clothing store. UpGrad, Caltech University, Fullstack Academy, and other allied industries offer microlearning and coaching courses. The Bramble survey reports that post-K-12 students benefit from private tutoring in all subjects, including non-academic areas. Annual service subscriptions offer flexible plans, with short-term and long-term courses catering to various learning styles and budgets. Education technology platforms like Cambridge Assessment, Deeksha Classes, and mentorship programs provide comprehensive solutions for students aiming for academic ranks in public and private schools. The tutoring market is a significant industry, with billionaire investors recognizing its potential and investing in education technology companies. In summary, the tutoring market is a dynamic and growing industry, catering to students’ diverse learning needs through technology-based solutions, private tutoring, and education technology companies. With various pricing models and subscription plans, it offers flexible solutions for students and parents alike, making education accessible and affordable.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeCurriculum-based LearningTest PreparationLearning MethodOnlineBlendedClassroom-basedGeographyNorth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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NUH WINS GOLD AT IHF AWARDS 2026 FOR GREEN OPERATING THEATRE PROGRAMME

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 NUH won Gold and received an Honourable Mention for its sustainability efforts at the International Hospital Federation Awards 2026, alongside presentations of its green surgical initiatives, digital health and organisational improvement initiatives at the World Hospital Congress.

SINGAPORE, Oct. 21, 2026 /PRNewswire/ — The National University Hospital (NUH) has won the Gold Award (Low Carbon Healthcare) for its Green Operating Theatre programme at the International Hospital Federation (IHF) Awards 2026. The hospital also received an Honourable Mention (Hospital Sustainability Acceleration) for its system-wide approach to embedding sustainability across healthcare delivery and hospital operations.

The awards were presented at the 49th World Hospital Congress in Seoul, where NUH is also sharing other initiatives in environmental sustainability, digital health and organisational improvement.

Professor Aymeric Lim, Chief Executive Officer of NUH, said: “Healthcare must become more sustainable without compromising patient care. Our teams have shown that simple, practical changes on the ground, from the way we run our operating theatres to how we use resources, can make a real difference. This recognition belongs to the multi-disciplinary teams and partners who turned ideas into everyday practice, and who continue to improve how we care for our patients.”

Advancing low-carbon healthcare by reducing the environmental impact of surgical care

NUH’s Green Operating Theatre (OT) programme began with efforts to reduce the use of high-carbon anaesthetic gases. What started as a targeted decarbonisation initiative has since grown into a hospital-wide programme that brings together clinicians, nurses, operations teams and facilities staff to drive sustainability across surgical practices, resource use, waste management and energy management.

The programme has achieved a 99 per cent reduction in the use of desflurane, a high-carbon anaesthetic gas, and delivered annual energy savings of about 660,000 kWh by optimising operating theatre ventilation during non-operating hours.

Surgical teams redesigned instrument sets used for high-volume knee replacement procedures to better reflect routine requirements, reducing emissions by almost 10,000 kg CO2e annually while also cutting water use and sterilisation workload. Efforts have also been made to reduce unnecessary consumables and expand medical recycling streams.

Collectively, these initiatives have generated valuable insights that NUH has actively shared through inter-cluster platforms and collaborations, helping to inform the adoption of low-carbon practices across Singapore’s public healthcare system.

Embedding sustainability into everyday healthcare delivery

NUH received an Honourable Mention for its organisation-wide approach to embedding sustainability into hospital planning and operations.

Guided by the IHF Sustainability Accelerator Tool, NUH integrated sustainability into leadership oversight, strategic planning and everyday decision-making, strengthening efforts in Appropriate Value-based Care, virtual care, procurement, workforce engagement and environmental stewardship.

This system-wide approach to advancing a sustainable healthcare system has been recognised internationally. In 2025, NUH became the first hospital worldwide to receive the Joint Commission International-Geneva Sustainability Centre’s Healthcare Sustainability Certification. This year, it was the only hospital in Singapore to be accorded the highest 5-Leaf distinction in Newsweek-Statista’s World’s Greenest Hospitals index.

A new model of rehabilitation care

Recognised as one of the top three healthcare innovations selected for the International Hospital Federation’s i-to-i Innovation Hub Awards 2026, the NUH Virtual Rehabilitation Centre (VRC) is helping to extend rehabilitation beyond hospital walls.

Developed as a virtual-first rehabilitation ecosystem, the VRC combines personalised patient education, self-management tools, AI-enabled telerehabilitation, remote monitoring and digital rehabilitation pathways to support patients throughout their recovery journey. By enabling rehabilitation to continue beyond traditional clinic visits, the VRC improves access to care, strengthens patient participation in recovery and allows therapists to focus their attention on patients with more complex rehabilitation needs. The digital home exercise programme, for instance, supports around 2,000 patients and records about 21,000 logins each month, freeing up the equivalent of 66 physiotherapist workdays annually for direct patient care.

The innovation demonstrates how technology can be used not simply to digitise existing services, but to transform how rehabilitation is delivered at scale.

Helping doctors work smarter with electronic medical records

NUH also presented results from its Great Epic Transformation (GET) programme at the 49th World Hospital Congress in Seoul. The hospital-wide programme trained specialist doctors to personalise their Epic electronic medical record (EMR) workflows, using customised note templates, order sets and shortcuts to work more efficiently.

Nine months after training, participating doctors spent 10.2 per cent less time in the EMR each day, equivalent to more than 33 hours saved per doctor annually, while time spent placing orders fell by 26.5 per cent. Twelve of 13 efficiency measures improved across both medical and surgical specialties. Based on annual estimates, the overall efficiency gains are valued at more than S$91 million a year.

The programme is being extended to allied health professionals and pharmacists across NUHS, with a target of reaching more than 2,000 healthcare professionals by the end of 2026.

About the National University Hospital (NUH)­

The National University Hospital (NUH) is Singapore’s university hospital. While the hospital at Kent Ridge first received its patients on 24 June 1985, our legacy started from 1905, the date of the founding of what is today the NUS Yong Loo Lin School of Medicine. NUH is the principal teaching hospital of the medical school.

Our unique identity as a university hospital is a key attraction for healthcare professionals who aspire to do more than practise tertiary medical care. We offer an environment where research and teaching are an integral part of medicine, and continue to shape medicine and transform care for the community we care for.

We are an academic medical centre with over 1,200 beds, serving more than one million patients a year with over 50 medical, surgical and dental specialties. NUH is the only public and not-for-profit hospital in Singapore to provide trusted care for adults, women and children under one roof, including the only paediatric kidney and liver transplant programme in the country.

The NUH is a key member of the National University Health System (NUHS), one of three public healthcare clusters in Singapore. For more information, visit www.nuh.com.sg

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SOURCE National University Hospital (NUH)

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NEXCOM NGFW platforms secure growing traffic across modern academic networks

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TAIPEI, Oct. 21, 2026 /PRNewswire/ — NEXCOM, a leading supplier of network appliances, is helping academic institutions strengthen network security as digital learning expands across cloud platforms, AI-powered tools, remote access, and connected campus services.

As educational environments become more distributed, academic networks must support growing traffic and diverse connections while protecting sensitive data and maintaining reliable access to learning resources. NEXCOM’s Next-Generation Firewall (NGFW) platforms provide a centralized security layer for inspecting and controlling traffic across campus and remote environments.

Learn more about securing digital learning environments in the joint case study.

Centralized Security for Digital Learning

On campus, NGFW platforms can inspect traffic between academic networks and external resources as students and faculty access learning platforms and web services. For remote users, secure VPN connectivity supports authorized access to internal resources while enabling centralized security policies.

“Every new digital service in education adds value for students and educators, but it also adds traffic, connections, and another layer of security responsibility,” says Allan Chiu, VP of Networking and Communication Solutions at NEXCOM. “The challenge is making sure security keeps pace without slowing down the learning experience. NEXCOM’s NGFW platforms provide the performance and scalability needed to secure modern, highly distributed academic networks.”

Scalable Platforms for Network Security

NEXCOM’s portfolio provides scalable platforms for firewall, edge security, secure remote access, and demanding network security workloads. Key platforms include:

NSA 7160R: A 2U high-performance security platform powered by dual Intel® Xeon® Scalable processors, with eight PCIe 5.0 expansion slots and throughput of up to 1.6 Tbps.FTA 5190: A compact 1U edge server powered by Intel Xeon 6 SoC technology, designed for reliable connectivity and security at the network edge.

About NEXCOM

Founded in 1992 and headquartered in Taipei, Taiwan, NEXCOM is shaping the future of AI-powered networking with its software-defined solutions. Through its Network and Communication Solutions (NCS) unit, NEXCOM delivers cutting-edge platforms for Cybersecurity, OT Security, SD-WAN, SASE, Load Balancing, 5G uCPE, edge AI, and more. NCS specializes in professional design and manufacturing services, enabling reliable and scalable network infrastructures for businesses of all sizes. With a focus on innovation, NEXCOM’s solutions empower customers worldwide to build resilient, high-performance networks tailored to the demands of tomorrow’s connectivity challenges.

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SOURCE NEXCOM International Co., Ltd.

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Forrester’s 2027 B2B Go-To-Market Predictions: AI Agents Will Influence 75% Of B2B Purchase Decisions

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To remain competitive, providers must strengthen customer trust, substantiate value claims, and offer human expertise and guidance

SINGAPORE, Oct. 22, 2026 /PRNewswire/ — According to Forrester’s (Nasdaq: FORR) 2027 B2B go-to-market predictions, business buyers will increasingly deploy AI agents to handle tasks across the buying process, from supplier discovery and information gathering to contract-renewal analysis. While truly autonomous buying will remain concentrated in high-volume, low-risk, and repeatable purchases, the ubiquity of these agents will require providers to ensure that their systems and sellers can respond with speed, accuracy, and consistency.

Forrester’s B2B Predictions reports, covering topics including B2B go-to-market strategy, business buyers, and content and creative, offer forward-looking insights to help executives and their teams anticipate change, reduce uncertainty, and make confident decisions ahead of market shifts. Key highlights from the 2027 B2B go-to-market predictions include:

Buyers will double their human interactions to validate AI-generated recommendations. As AI becomes the primary interface for researching products and providers, buyers will encounter more AI-generated recommendations, synthetic content, automated outreach, and agent-mediated interactions. Since AI cannot fully judge service provider fit, feasibility, trust, or accountability, buyers will require conversations with provider teams and trusted third parties including analysts, customer references, and partners to confirm and validate buying decisions.Two-thirds of providers will lose deals because buyers cannot verify claims. Buyers already use AI-assisted search and analysis tools to gather information about products and vendors, synthesize provider claims, and fact check. As the reliance on these capabilities continue to advance, go-to-market teams will need to act fast to restructure content discovery for AI tools, including providing credible and consistent proof points that AI tools can index and validate.Most CMOs will cut programs or accept reduced capacity after overestimating AI gains. As pressure intensifies to reduce personnel costs with AI, marketing leaders will eliminate as many as 25% of roles in anticipation of productivity gains that fail to meet expectations. As a result, they will have to choose between cutting program budgets to restore capacity through rehiring, contractors, or agency support or accept reduced execution with a smaller team. In either case, lower campaign investment, weaker execution, or both will reduce marketing’s overall value contribution.

“In 2027, the defining challenge for B2B go-to-market leaders will be to make deliberate choices about what to automate and where human judgment still matters,” said Sharyn Leaver, chief research officer at Forrester. “As AI becomes ubiquitous across the buying process, B2B leaders that pair AI-driven speed and convenience with transparency, control, and trust will extract the most value from AI.”

Resources:

Download Forrester’s 2027 Predictions guide for B2B go-to-market.Register for Forrester’s webinar exploring the key trends reshaping B2B go-to-market strategies in 2027.Learn how to turn these predictions into action through Forrester’s global B2B events and research programs.

About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We empower leaders in technology, customer experience, digital, marketing, revenue, and product functions to make confident decisions in an AI-driven world and accelerate growth through customer obsession. Our unique research and continuous guidance model helps executives and their teams achieve their initiatives and outcomes faster and with confidence. To learn more, visit Forrester.com.

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SOURCE Forrester

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