Connect with us

Technology

Contenting Market to Grow by USD 539.3 Million (2025-2029), Social Media User Surge Fuels Expansion, Report Highlights Market Evolution Powered by AI – Technavio

Published

on

NEW YORK, Jan. 26, 2025 /PRNewswire/ — Report on how AI is driving market transformation – The global contenting market size is estimated to grow by USD 539.3 million from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  13.9%  during the forecast period. Rise in number of users on social media is driving market growth, with a trend towards use of ai with social media management software. However, frauds related to digital advertisements  poses a challenge. Key market players include Adobe Inc., Aghreni Technologies Pvt. Ltd., Alma Media Corp., Brafton Inc., ClearVoice Inc., Contently Inc., Contentoo B.V., CoSchedule LLC, Eucalypt LLC, Hootsuite Inc, HubSpot Inc., Influence and Co., Interact Marketing, IZEA Worldwide Inc., Rock Content, Seismic Software Inc., Skyword Inc., Sprinklr Inc., Upland Software Inc., and Vendasta Technologies Inc..

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View Free Sample PDF

Contenting Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 13.9%

Market growth 2025-2029

USD 539.3 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

12.2

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

North America at 36%

Key countries

US, China, Japan, Germany, Canada, India, Brazil, Saudi Arabia, Argentina, and UAE

Key companies profiled

Adobe Inc., Aghreni Technologies Pvt. Ltd., Alma Media Corp., Brafton Inc., ClearVoice Inc., Contently Inc., Contentoo B.V., CoSchedule LLC, Eucalypt LLC, Hootsuite Inc, HubSpot Inc., Influence and Co., Interact Marketing, IZEA Worldwide Inc., Rock Content, Seismic Software Inc., Skyword Inc., Sprinklr Inc., Upland Software Inc., and Vendasta Technologies Inc.

Market Driver

The Content Market is experiencing significant trends as digital transformation continues to shape business strategies. With over 4.66 billion internet users worldwide, enterprises are shifting from traditional channels to digital platforms for marketing. Client involvement efforts and consumer behavior analysis are key in effective marketing strategies. Skills like data analysis and content marketing systems are in high demand. AI-powered automation through generative AI platforms and content marketing software enhance digital communications and online engagement. Brands seek to increase online presence through target audience identification and content formats tailored to demographics. Brand visibility, marketing agency landscapes, and advertising agencies leverage AI and ML for content creation, social media posts, video platforms, and cloud computing. Cybersecurity Ventures predicts that IT will spend USD17 billion on content marketing by 2022. Large enterprises in sectors like healthcare, media, travel, and charities benefit from content marketing software, IT technology providers, and technology journals. Consumer-centric markets prioritize customer experience, retention, and brand loyalty. Cloud deployment and on-premise deployment options offer flexibility. Content formats include textual, graphical, audio, and video. 

Businesses are embracing digital transformation to create connected platforms and generate new revenue streams. This shift has led many industries to invest in real-time solutions and advanced IT infrastructure, including analytical tools. Modern businesses require sophisticated business intelligence (BI) to gain a competitive edge. Artificial intelligence (AI) plays a pivotal role in content marketing, offering technological advances like virtual agents, chatbots, targeted ads, suggestive web searches, voice recognition, pattern recognition, machine translation, face recognition, automatic scheduling, and autonomous driving. AI provides a comprehensive view of business activities and associated data. 

Request Sample of our comprehensive report now to stay ahead in the AI-driven market evolution!

 Market Challenges

In today’s digital transformation, enterprises face challenges in reaching and engaging their target audience through traditional channels. With over 4.66 billion internet users worldwide, digital platforms have become essential for businesses to connect and build relationships with consumers. However, creating effective content marketing strategies requires skills in various content formats such as textual, graphical, audio, and video. Client involvement efforts and data analysis are crucial for understanding consumer behavior. Content marketing systems, AI-powered automation, and generative AI platforms help streamline content creation and distribution. However, choosing the right content marketing software and managing online presence can be daunting for large enterprises in sectors like healthcare, media, travel, and charities. Brand visibility in a consumer-centric market relies on digital communications and online engagement. Marketing agencies and advertising agencies offer expertise in social media posts, video platforms, and digital content creation. Cloud computing and cybersecurity are essential considerations for on-premise or cloud deployment. Technology providers and IT journals offer recognized authors and certified publications to stay updated on the latest trends and best practices. AI and machine learning components in content marketing software enable data-driven advertising strategies and improve customer experience, retention, and brand loyalty. As the marketing landscape evolves, staying informed and adaptable is key to success.Digital advertisements refer to online promotions of products or services. Over the years, the definition of digital advertising has expanded, leading to concerns regarding fraudulent activities. Digital advertising fraud includes displaying ads when users are not engaged, utilizing content-scraping sites to generate false traffic, and deceiving advertisers with non-existent ad delivery mechanisms. These issues emerged around the time search engine marketing gained popularity over a decade ago. Industry professionals must remain vigilant against such fraud to maintain trust and effectiveness in digital advertising.

Discover how AI is revolutionizing market trends- Get your access now!

Segment Overview 

This contenting market report extensively covers market segmentation by  

End-user 1.1 Retail1.2 Automotive1.3 Financial services1.4 Telecom1.5 OthersPlatform 2.1 Blogging2.2 Videos2.3 Infographics2.4 Case studies2.5 OthersObjective 3.1 Lead generation3.2 Brand awareness3.3 Thought leadership3.4 OthersGeography 4.1 APAC4.2 North America4.3 Europe4.4 South America4.5 Middle East and Africa

1.1 Retail-  The retail sector, encompassing distribution channels and omnichannel companies like branded wholesalers, traditional retailers, grocery store retailers, convenience store retailers, and others, experiences substantial growth in the global content marketing market. Key benefits, such as increased website traffic, brand establishment and trust, awareness, personality development, audience connection, social media fueling, conversion funnel support, and improved conversion rates, drive this growth. North American retail giants, such as Walmart Inc., Costco Wholesale Corp., and Hudsons Bay Co., lead the way in content marketing adoption due to their global presence. The retail industry’s rapid expansion and the shift towards mobile shopping (33% of consumers shopped via smartphones in 2022) necessitate content marketing for customer engagement and outreach. Retailers use content marketing to share brand stories and product information, fostering customer connections throughout their purchasing journey. For instance, Tata Cliq’s offline store launch in Mumbai, India, showcases this approach, improving customer engagement and attracting new customers. These factors underpin the demand for content marketing in the retail sector during the forecast period.

Download a Sample of our comprehensive report today to discover how AI-driven innovations are reshaping competitive dynamics

Research Analysis

Title: Embracing the Digital Future: Content Marketing in the Age of Transformation Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. With the digital transformation sweeping through businesses and the increasing number of internet users, enterprises are shifting their marketing efforts from traditional channels to digital platforms. Consumer behavior has evolved, with a growing preference for textual, graphical, audio, and video content. Digital content creation is no longer a luxury but a necessity, driven by the availability of affordable tools and the increasing importance of client involvement efforts. Cloud computing, a key enabler of digital transformation, offers advantages such as cost savings, scalability, and flexibility. Cybersecurity, however, is a critical concern in the digital age, with Cybersecurity Ventures predicting 3.5 million cybersecurity job openings by 2021. IT technology providers and technology journals play a crucial role in keeping enterprises informed about the latest trends, best practices, and certified publications in digital content creation. Recognized authors and articles in these publications offer valuable insights and skills development opportunities. In conclusion, the future of content marketing lies in embracing digital transformation, understanding consumer behavior, and investing in the right skills and technologies.

Market Research Overview

Content Marketing is a strategic approach to creating and distributing valuable digital content to engage and retain a clearly defined audience, ultimately driving customer action. With the digital transformation, Internet users have increasingly turned to online platforms for information, entertainment, and communication. Enterprises have responded by adopting marketing strategies that prioritize client involvement efforts and consumer behavior analysis. Skills like data analysis, AI-powered automation, and content marketing systems have become essential. Generative AI platforms and content marketing software enable businesses to create, manage, and optimize content across digital communications channels. Demographics, target audience, and content formats vary across industries, including healthcare and pharmaceutical, media and entertainment, travel and tourism, charities/nonprofit organizations, and IT technology providers. Brand visibility and customer experience are crucial in the consumer-centric market, driving the need for retention of customers and brand loyalty. Digital content creation includes textual, graphical, audio, and video content, which can be deployed on-premise or in the cloud. Cybersecurity Ventures predicts that cloud computing will power 93% of workloads and content by 2022. Marketing agencies and advertising agencies leverage social media posts, video platforms, and streaming services to reach audiences effectively. Content marketing software and technology journals provide recognized authors and certified publications to expand audience reach and enhance brand visibility. AI and machine learning components enable personalized content recommendations and automation, improving the overall customer experience.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userRetailAutomotiveFinancial ServicesTelecomOthersPlatformBloggingVideosInfographicsCase StudiesOthersObjectiveLead GenerationBrand AwarenessThought LeadershipOthersGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

View original content to download multimedia:https://www.prnewswire.com/news-releases/contenting-market-to-grow-by-usd-539-3-million-2025-2029-social-media-user-surge-fuels-expansion-report-highlights-market-evolution-powered-by-ai—technavio-302359478.html

SOURCE Technavio

Continue Reading

Technology

Technology Drives the Future of Travel: JETOUR Continues to Expand Its “Travel+” Ecosystem

Published

on

By

WUHU, China, Oct. 24, 2026 /PRNewswire/ — Expectations for travel are evolving: vehicles are no longer simply a means of reaching a destination, but travel companions that bring people closer to nature, serving as a “mobile third space.”

JETOUR continues to advance its “Travel+” strategy, integrating technological innovation, product development, and ecosystem building into real travel scenarios. From October 20 to 23, the 2026 JETOUR Global Technology Experience Day, themed “Future Travel Starts Now,” takes place across Wuhu, Anhui and Moganshan, Zhejiang, featuring technology experiences, on-road driving, outdoor living, and conservation activities.

Technological Innovation: Expanding the Possibilities of Travel

Backed by the Group’s expertise in AI, intelligent driving, smart cabins, and AiMOGA Robotics, JETOUR turns cutting-edge technology into experiences users can genuinely feel. The XWD Fully Automatic Intelligent 4WD, with 7+X one-touch modes, tackles mountain roads, gravel, and water crossings, while the GAIA All-Terrain Intelligent Architecture adapts to diverse terrain and C-DM hybrid technology balances performance with efficiency. On October 21, models with these technologies take on mountain-road test drives at Moganshan.

A Diverse Product Lineup: Enriching the Travel Experience

The G700 combines premium comfort with hardcore off-road capability, while the T1 and T2 suit both urban driving and light off-road adventures. Roof tents, onboard refrigerators, and other ecosystem equipment turn the vehicle into an all-round companion. JETOUR also hosts a camping market and a Starry Night Forum, bringing product features into real travel settings.

Ecosystem: Extending the Value of Travel

Travel is about understanding cultures and protecting nature as well as exploration. Participants visit Xiazhu Lake in Zhejiang for a crested ibis conservation initiative. Globally, JETOUR supports cheetah conservation in Africa, turtle conservation in Malaysia, harpy eagle conservation in Panama, and protection of Pakistan’s national animal, the markhor.

JETOUR has also partnered with Chile’s Colo-Colo, FIBA, and the Malaysia Marathon, broadening engagement with local culture, sport, and communities — giving “Travel+” an ever richer meaning.

JETOUR now joins travelers worldwide across city, mountain, and wetland, exploring new possibilities through the deeper integration of technology and travel.

ABOUT JETOUR

Launched in 2018, JETOUR follows the “Travel+” strategy and has entered over 100 countries and regions, with 2,000+ sales and after-sales outlets. Its lineup includes the T Series for light off-road and the G Series for the premium luxury off-road market, covering urban commuting, family road trips, outdoor camping, and long-distance journeys.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/technology-drives-the-future-of-travel-jetour-continues-to-expand-its-travel-ecosystem-302918650.html

SOURCE JETOUR

Continue Reading

Technology

Technology Drives the Future of Travel: JETOUR Continues to Expand Its “Travel+” Ecosystem

Published

on

By

WUHU, China, Oct. 24, 2026 /PRNewswire/ — Expectations for travel are evolving: vehicles are no longer simply a means of reaching a destination, but travel companions that bring people closer to nature, serving as a “mobile third space.”

JETOUR continues to advance its “Travel+” strategy, integrating technological innovation, product development, and ecosystem building into real travel scenarios. From October 20 to 23, the 2026 JETOUR Global Technology Experience Day, themed “Future Travel Starts Now,” takes place across Wuhu, Anhui and Moganshan, Zhejiang, featuring technology experiences, on-road driving, outdoor living, and conservation activities.

Technological Innovation: Expanding the Possibilities of Travel

Backed by the Group’s expertise in AI, intelligent driving, smart cabins, and AiMOGA Robotics, JETOUR turns cutting-edge technology into experiences users can genuinely feel. The XWD Fully Automatic Intelligent 4WD, with 7+X one-touch modes, tackles mountain roads, gravel, and water crossings, while the GAIA All-Terrain Intelligent Architecture adapts to diverse terrain and C-DM hybrid technology balances performance with efficiency. On October 21, models with these technologies take on mountain-road test drives at Moganshan.

A Diverse Product Lineup: Enriching the Travel Experience

The G700 combines premium comfort with hardcore off-road capability, while the T1 and T2 suit both urban driving and light off-road adventures. Roof tents, onboard refrigerators, and other ecosystem equipment turn the vehicle into an all-round companion. JETOUR also hosts a camping market and a Starry Night Forum, bringing product features into real travel settings.

Ecosystem: Extending the Value of Travel

Travel is about understanding cultures and protecting nature as well as exploration. Participants visit Xiazhu Lake in Zhejiang for a crested ibis conservation initiative. Globally, JETOUR supports cheetah conservation in Africa, turtle conservation in Malaysia, harpy eagle conservation in Panama, and protection of Pakistan’s national animal, the markhor.

JETOUR has also partnered with Chile’s Colo-Colo, FIBA, and the Malaysia Marathon, broadening engagement with local culture, sport, and communities — giving “Travel+” an ever richer meaning.

JETOUR now joins travelers worldwide across city, mountain, and wetland, exploring new possibilities through the deeper integration of technology and travel.

ABOUT JETOUR

Launched in 2018, JETOUR follows the “Travel+” strategy and has entered over 100 countries and regions, with 2,000+ sales and after-sales outlets. Its lineup includes the T Series for light off-road and the G Series for the premium luxury off-road market, covering urban commuting, family road trips, outdoor camping, and long-distance journeys.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/technology-drives-the-future-of-travel-jetour-continues-to-expand-its-travel-ecosystem-302918650.html

SOURCE JETOUR

Continue Reading

Technology

Best AI Tools for Marketing Content (2026): CapCut Recognized for Faster AI-Powered Video and Image Creation by Better Business Advice

Published

on

By

NEW YORK, Oct. 24, 2026 /PRNewswire/ — Better Business Advice has recognized CapCut in its 2026 coverage of the best AI tools for marketing content, highlighting its collection of AI-powered features for creating and editing videos, images, audio, and other campaign assets. The recognition reflects growing interest in tools that help transform creative concepts into usable marketing materials while reducing the manual work involved in production.

Best AI Marketing Tools

Seedance 2.0 – an AI video generation model that creates videos from text prompts or imagesSeedream – an AI image generation model that creates high-quality visuals from text prompts

AI-powered content creation is changing how businesses develop digital marketing campaigns. From promotional videos and product imagery to social media graphics and branded audio, organizations face growing demand for creative assets across multiple digital channels. Tools that simplify production and support faster experimentation are becoming an increasingly important part of modern marketing workflows.

CapCut offers a range of AI-assisted capabilities covering several stages of content creation. These include text-based video generation, AI image generation, background removal, image expansion, music generation, and photo animation. Together, the tools provide options for producing marketing assets for social media, digital advertising, product promotions, and other online campaigns.

AI Video Generation Supports Promotional Campaigns

Video is an important format for communicating product information, presenting services, and building audience engagement. However, producing video content regularly can require significant planning, editing, and creative resources.

CapCut’s Seedance 2.0 AI video generator supports prompt-based video creation. Users can describe a creative concept and generate video content that serves as a starting point for further development.

The capability can support promotional videos, product showcases, educational content, and social media campaigns. It also gives creators a way to explore different visual approaches during the planning stage before refining the selected direction.

For businesses producing content across multiple channels, AI-assisted video generation can help reduce the effort required to develop initial concepts. Generated material can then be reviewed and edited to align with campaign objectives, brand guidelines, and platform requirements.

Image Generation Helps Develop Marketing Concepts

Visual assets influence how products, services, and campaigns are presented to audiences. Developing suitable imagery often involves several rounds of brainstorming and creative testing before a final direction is selected.

CapCut’s Seedream AI image generator enables users to create images from text prompts. The tool can support concept drafts, campaign planning, and experimentation with different visual styles.

For example, a seasonal marketing campaign may require several approaches to backgrounds, compositions, and visual themes. AI-generated drafts can help illustrate those options before resources are committed to final production.

CapCut’s GPT Image 2 provides another option for generating images from natural language instructions. The feature can support the development of promotional graphics, campaign imagery, and other visual assets.

These tools help shorten the early stages of creative development by making it easier to turn written ideas into visual references. Human review remains important to ensure the resulting assets accurately represent the product and meet the campaign’s requirements.

Image Editing Simplifies Asset Preparation

AI image generation is only one part of preparing content for publication. Existing photographs and graphics often need adjustments before they can be used across marketing channels.

CapCut’s AI background removal tool helps separate subjects from their original backgrounds. This can be useful when preparing product images, promotional graphics, and other assets that require a different visual setting.

The AI Image Extender addresses the challenge of adapting images to different layouts. By generating content beyond an image’s original boundaries, the tool can help users adjust compositions for different formats without relying entirely on cropping or stretching.

These capabilities can support the preparation of visuals for social media posts, website banners, digital advertisements, and product promotions. They also provide options for repurposing existing creative assets instead of producing entirely new images for every placement.

AI Audio and Photo Animation Expand Creative Options

Marketing content often combines visuals, movement, and sound to communicate a message. Producing these elements separately can add complexity to the creative process.

CapCut’s SeedMusic AI audio generator supports AI-assisted music creation based on creative prompts. Generated music can be used as a starting point for videos, promotional campaigns, and other multimedia projects, subject to appropriate review and usage requirements.

The platform’s Photo-to-3D tool offers another way to adapt still images into more dynamic visual content. This capability can help transform existing photography into animated presentations for product showcases, social media, and digital promotions.

By supporting audio creation and image animation alongside video and image tools, CapCut provides additional options for developing varied marketing materials.

A Connected Workflow for Marketing Content

CapCut’s collection of AI-powered features supports several stages of campaign production within one creative environment. A project could begin with concept images generated through Seedream, followed by visual development with GPT Image 2. Background removal and image expansion can then help prepare assets for different placements.

Selected visuals can be incorporated into video projects using Seedance 2.0, while SeedMusic offers an option for developing accompanying audio. Photo-to-3D can provide another format for repurposing existing images.

Not every campaign requires all these capabilities. Their practical value depends on the content format, production requirements, and intended audience. Reviewing generated assets for accuracy, visual consistency, and suitability remains essential before publication.

Better Business Advice’s recognition of CapCut reflects the growing role of AI-assisted production in digital marketing. As businesses continue to develop content for multiple channels, tools that support video creation, image generation, editing, and multimedia production can help simplify creative workflows while leaving room for human direction and quality control.

The full article can be read at the Better Business Advice website.

About CapCut

CapCut is an AI-powered photo and video editing platform designed to make high-quality video creation accessible across devices. The platform supports creators, businesses, and everyday users with tools for video editing, AI video generation, captions, templates, audio, and visual editing. CapCut is available across mobile, web, desktop, and iPad experiences, helping users create, edit, and prepare video content for social media, marketing, education, and personal projects.

About Better Business Advice: Better Business Advice covers the news and strategies driving modern business success. The information provided by Better Business Advice does not, and is not intended to, constitute legal advice; instead, all information, content, and materials are for general informational purposes only. As an affiliate, Better Business Advice may earn commissions from services mentioned in the links provided.

View original content:https://www.prnewswire.com/news-releases/best-ai-tools-for-marketing-content-2026-capcut-recognized-for-faster-ai-powered-video-and-image-creation-by-better-business-advice-302918030.html

SOURCE BetterBusinessAdvice.com

Continue Reading

Trending