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Influencering Platform Market size is set to grow by USD 80.3 billion from 2025-2029, increasing partnerships and mergers and acquisitions among vendors boost the market- Technavio

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NEW YORK, Jan. 28, 2025 /PRNewswire/ — The global influencering platform market size is estimated to grow by USD 80.3 bn from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  35.8%  during the forecast period. increasing partnerships and mergers and acquisitions among vendors is driving market growth, with a trend towards influencer marketing platforms gain customer trust and create brand image  However, increase in number of fake followers  poses a challenge.Key market players include AspireIQ Inc., Captiv8 Inc., Cision US Inc., CreatorIQ, Emplifi Inc, ExpertVoice Inc., Fashion GPS Inc., Impact Tech Inc., IZEA Worldwide Inc., JuliusWorks Inc., Linqia Inc., Lumanu Inc., Mavrck LLC, Meltwater NV, Modern Agency SAS, Onalytica Ltd., Quotient Technology Inc., Social Beat Digital Marketing LLP, The W Factory LLC, and Upfluence Inc..

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Influencering Platform Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 35.8%

Market growth 2025-2029

USD 80.3 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

32.4

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 34%

Key countries

US, Germany, China, UK, Japan, India, France, Italy, Brazil, and Spain

Key companies profiled

AspireIQ Inc., Captiv8 Inc., Cision US Inc., CreatorIQ, Emplifi Inc, ExpertVoice Inc., Fashion GPS Inc., Impact Tech Inc., IZEA Worldwide Inc., JuliusWorks Inc., Linqia Inc., Lumanu Inc., Mavrck LLC, Meltwater NV, Modern Agency SAS, Onalytica Ltd., Quotient Technology Inc., Social Beat Digital Marketing LLP, The W Factory LLC, and Upfluence Inc.

Market Driver

In the digital media landscape, Influencer Platforms are trending as businesses seek authentic connections with their audience. Trust and credibility are key, with niche communities offering engagement opportunities. Traditional advertising takes a backseat to influencer relationships. Transparency and authenticity are essential, with AI-driven solutions like HypeAuditor ensuring authenticity. Influencer fraud is a concern, but micro-influencers offer a cost-effective solution. Social media channels like Instagram, TikTok, and YouTube dominate, with B2B and B2C brands targeting various industries – Fashion & Beauty, Gaming, Travel and Lifestyle, Family, Parenting & Home, Health and Fitness, and more. Influencer relationship management drives leads generation, with customer referrals and reviews fueling growth. Brands aim for high engagement rates, sales, and brand awareness through content creation, primarily video content. Smartphones and the internet have made online platforms accessible to the public, enabling influencer marketing to reach new heights. 

Enterprises utilize influencer marketing platforms to expand their brand reach and engage with their target audience on social media. These platforms enable organizations to create and share valuable content, increasing their online presence. Influencer marketing also fosters third-party credibility and trust among customers. As a result, the demand for influencer marketing platforms is projected to rise, driving the growth of the global market during the forecast period. Organizations recognize the potential of these platforms to effectively reach and connect with their audience, making them an essential tool for digital marketing strategies. 

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Market Challenges

In the influencer platform market, businesses face several challenges. Digital media’s ever-changing landscape requires staying updated with social media channels like Instagram, TikTok, and YouTube. Trust and credibility are crucial, as niche communities demand authentic and engaging content. Traditional advertising methods contrast with transparency and authenticity, making influencer marketing a preferred choice. AI-driven solutions, such as Generative AI, offer personalized content creation. However, influencer fraud remains a concern, with micro-influencers often providing better engagement rates. Brands in retail & ecommerce, Fashion & Beauty, Gaming, Travel and Lifestyle, Family, Parenting & Home, Health and Fitness, and other industries leverage influencer marketing for brand awareness and sales. Influencer relationship management, leads generation, customer referrals, and reviews are essential for success. Transparency and trust are key, with platforms like HypeAuditor ensuring authenticity. B2B and B2C brands benefit from influencer marketing, with ML (Machine Learning) and social sharing driving growth. Hollywood influencers and smartphone-driven internet usage further fuel the market’s expansion.

The influencer marketing landscape has experienced significant growth as consumers have shifted their attention from traditional television (TV) to social media and Over-The-Top (OTT) channels. Brands now compete to collaborate with authentic and impactful influencers, leveraging their reach to promote products and services. This competition has intensified the demand for both micro and macro influencers. However, the influx of influencers vying for the same audience has made it challenging for organizations to distinguish genuine influencers with substantial followings from those who purchase fake followers or manipulate metrics.

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Segment Overview 

This influencering platform market report extensively covers market segmentation by  

End-user 1.1 Large enterprise1.2 Small and medium enterpriseApplication 2.1 Fashion and lifestyle2.2 Food and entertainment2.3 Travel and holiday2.4 Sports and fitness2.5 OthersGeography 3.1 North America3.2 Europe3.3 APAC3.4 Middle East and Africa3.5 South America

1.1 Large enterprise-  Influencer marketing platforms are essential tools for large enterprises seeking to expand their brand reach, engage audiences, and convert leads. These platforms offer powerful campaign management features, enabling large-scale businesses to oversee complex marketing initiatives across various regions and demographics. Analytics is a key focus, providing real-time insights into campaign performance and return on investment (ROI). Large enterprises require influencer content amplification, marketplaces, and third-party analytics for e-commerce integration and improved visibility. By utilizing these features, large enterprises can optimize their influencer marketing strategies, ensuring a data-driven approach to their campaigns. These factors contribute significantly to the growth of the global influencer marketing platform market.

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Research Analysis

The Influencering Platform Market is a burgeoning digital media landscape where brands connect with influencers to boost their online presence. Trust and credibility are paramount in this space, with niche communities seeking authentic and engaging content from their favorite influencers. Traditional advertising takes a backseat as transparency and authenticity become the new norm. Generative AI is increasingly being used to create personalized content, but influencer fraud remains a concern. Micro-influencers, with their smaller, dedicated followings, offer a cost-effective alternative to Hollywood stars. Machine Learning (ML) and B2B platforms like HypeAuditor help brands identify and vet potential influencer partners. The market spans various industries, including Fashion & Beauty, Gaming, Travel and Lifestyle, and Smartphones, reaching a vast and diverse public audience. Brands aim for high engagement rates, brand awareness, and sales through these campaigns.

Market Research Overview

The Influencering Platform Market is a dynamic and evolving digital media landscape where trust and credibility are paramount. Niche communities thrive on engaging content, offering brands opportunities to connect with their target audience authentically. Traditional advertising takes a backseat to transparency and authenticity, fueled by AI-driven solutions and generative AI. However, the rise of influencer fraud necessitates a cautious approach. Micro-influencers, with their smaller yet dedicated followings, offer a cost-effective alternative. Social media channels like Instagram, TikTok, and YouTube dominate, with influencer relationships forming the backbone of retail and ecommerce strategies. Influencer relationship management, leads generation, and customer referrals are crucial components, while reviews, stories, and social sharing amplify reach. Hollywood, B2B, B2C, and various industries from Fashion & Beauty to Gaming, Travel and Lifestyle, Family, Parenting & Home, Health and Fitness, and more, leverage influencer marketing for brand awareness, engagement, sales, and content creation. Smartphones, the internet, and online platforms serve as the public’s window to this vibrant world.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userLarge EnterpriseSmall And Medium EnterpriseApplicationFashion And LifestyleFood And EntertainmentTravel And HolidaySports And FitnessOthersGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Corgi Insurance Announces Artist Residency to Support Local Creatives at Corgi Cafe

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SAN FRANCISCO, July 20, 2026 /PRNewswire/ — Corgi Insurance has announced the launch of its Artist Residency Program, a new initiative designed to support artists, illustrators, writers, photographers, filmmakers, and creators working at the intersection of technology and culture.

The residency will be based at Corgi Cafe, the company’s 24/7 community space in San Francisco built for founders, engineers, investors, and operators. Since opening, the cafe has become a home for hackathons, demo days, founder dinners, product launches, and late-night building sessions. With the residency, Corgi is expanding that community to include the creatives documenting, interpreting, and shaping this moment in technology.

Residents will receive workspace at the cafe’s central warehouse in San Francisco, featuring 30-foot ceilings, creative tools and materials, access to Corgi’s network of founders and builders, and opportunities to showcase their work through exhibitions, talks, installations, publications, and community events. The program gives artists proximity to the people and ideas driving technological change while bringing creative perspectives and storytelling into the startup ecosystem.

The launch reflects Corgi’s belief that the next generation of iconic technology companies will be built not only by engineers and operators, but also by writers, designers, filmmakers, and artists capable of translating complex ideas into culture.

“I fell in love with art and culture while working in crypto and digital art. Seeing creators flourish around community and new technology shaped me deeply, and that vision now lives on through Corgi Cafe,” said Trevor Owens, Head of Cafe at Corgi. “Some of the most important movements in digital art emerged not from institutions, but from people gathering in shared spaces, experimenting together, and supporting one another’s work. We want to bring that same ethos to Corgi Cafe. San Francisco has an incredible community of local artists, and the Artist Residency is our way of investing in the people documenting, interpreting, and shaping this moment in technology and culture.”

The Artist Residency is an effort to make Corgi Cafe a place not only where companies are built, but where culture around technology is created. Applications for the inaugural Corgi Artist Residency are now open. Local artists interested in joining San Francisco’s builder community and creating work alongside founders, engineers, and operators can apply today. The residency will launch in San Francisco before expanding to additional Corgi Cafe locations across the country. Apply here: corgicafe.com/residency

About Corgi

Corgi Insurance is the first AI-native insurance company. Backed by decades of insurance expertise, Corgi has raised $374 million since its founding, most recently at a $2.6B valuation.

Media Contact: Erika Lee, erika@corgi.com 

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Infobip research reveals APAC businesses scaling AI-powered defenses to counter surge in automated fraud

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Fraudsters are leveraging AI to automate and personalize attacks, but enterprises are fighting back

KUALA LUMPUR, Malaysia, July 21, 2026 /PRNewswire/ — New research from global AI-first cloud communications platform Infobip reveals a growing surge in AI-powered fraud and enterprise defenses. Analyzing billions of interactions globally, Infobip’s 2026 Fraud & Security Report highlights a year of dramatic contrasts. There have been record volumes of blocked fraudulent traffic alongside the rapid scaling of intelligent, AI-powered defenses.

The report reveals that while fraudsters are using AI to scale and personalize harmful messaging, leading to a 77% increase in detected threats, businesses are responding in kind. Adoption of AI-powered fraud detection grew by 71% year-on-year, while pattern-based detection increased by 105%, underscoring a shift toward adaptive security.

Matija Ražem, Chief Commercial Telecom Officer at Infobip, said: “Fraudsters are using AI to automate and scale campaigns faster than ever, but AI-powered protection is evolving just as fast. The significant growth in AI-driven detection proves that leading organizations are no longer treating security as an afterthought, they are building it directly into their communication infrastructure.”

The report also highlights distinct fraud trends emerging across the Asia Pacific region.

Across APAC, enterprises are navigating an increasingly complex fraud environment as digital engagement and mobile-first banking continue to accelerate. At the network level, APAC is among the most technologically advanced regions based on Infobip data. Operator firewalls are highly automated, while mature AI-powered detection models can identify and block most threats without human intervention.

At the enterprise level, however, OTP-based fraud remains a significant challenge in several key markets. Certain territories continue to record elevated suspicious authentication rates, indicating structural fraud patterns rather than isolated campaigns.

Regulatory scrutiny is also intensifying across the region. In countries such as the Philippines, Malaysia, Singapore, and India, regulators have introduced stronger authentication requirements, reflecting a broader regional shift toward treating SMS OTP vulnerabilities as both a security and compliance priority.

This growing focus on fraud prevention is driving stronger enterprise action across APAC. For example, PLDT Enterprise strengthened security across Smart’s network after deploying Infobip’s SMS and Voice Firewall. The deployment helped reduce spam, smishing, and fraudulent SMS traffic, blocking more than 1.3 billion spam and fraud attempts while improving SMS delivery and overall network security.

“In APAC’s rapidly growing digital economy, trust is emerging as a key competitive advantage, and businesses need to make Network APIs a core part of their fraud prevention and authentication strategy. Companies should consider leveraging Network APIs’ capabilities such as Number Verify, SIM Swap detection, KYC Match, and Device Location Verification to better stay ahead of evolving threats while delivering seamless customer experiences. By taking this a step further and orchestrating these capabilities through a CPaaS platform, businesses can create a centralized, resilient security framework that helps reduce fraud without disrupting the user experience,” commented Goran Valjak, Director of Telecom Growth and Strategy Asia at Infobip.

Download the full Fraud & Security Trends 2026 report to find out more insights: https://bit.ly/3R2W9pl.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and CTO Izabel Jelenić.

Recent award wins include:

Infobip ranked #16 in Fortune’s Europe’s Most Innovative Companies 2026 (June 2026), up from its inaugural #68 ranking in 2025.Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the fourth consecutive year. Positioned furthest for Completeness of Vision for the second time (May 2026)Infobip named the number one Established Leader in the Juniper Research RCS for Business 2026 Leaderboard (Feb 2026) Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025)Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025)Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025)Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025)Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025)Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024) Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)

 

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Brown Health Medical Group-MA Data Breach Alert: Edelson Lechtzin LLP Investigates Class Action Claims

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National data breach law firm offering free case evaluations to individuals whose Social Security numbers, financial account information, government-issued IDs, and health records may have been exposed in the Brown Health Medical Group-MA data breach.

NEWTOWN, Pa., July 20, 2026 /PRNewswire/ — Edelson Lechtzin LLP, a national class action law firm, is investigating data privacy claims arising from the Brown Health Medical Group-MA data breach, a cybersecurity incident that exposed the sensitive personal, financial, and health information of hundreds of thousands of patients. Lifespan Physician Group of Massachusetts, Inc., which does business as Brown Health Medical Group-MA, reported the breach to the Vermont Attorney General’s Office on July 16, 2026.

What Happened

According to a report filed with the Vermont Attorney General’s Office on July 16, 2026, Lifespan Physician Group of Massachusetts, Inc., doing business as Brown Health Medical Group-MA, experienced a data breach that may have exposed sensitive personal, financial, and health information entrusted to it by its patients. The incident affected at least 290,357 residents of Massachusetts and 86 residents of Vermont. Brown Health Medical Group-MA has not publicly disclosed the total number of individuals affected across all states.

Information Exposed

The Brown Health Medical Group-MA data breach may have compromised a broad range of sensitive personal, financial, and health information. According to the notice filed with the Vermont Attorney General, the exposed data may include Social Security numbers, financial account codes, credit and debit account information, government-issued identification numbers, driver’s license numbers, and health and medical records.

Who May Be Impacted

Individuals who are notified that their information was involved in the Brown Health Medical Group-MA data breach — including patients of Brown Health Medical Group-MA and its affiliated physician practices — may face an increased risk of identity theft, financial fraud, and medical identity theft.

Your Legal Options

Edelson Lechtzin LLP is investigating a potential class action to pursue legal remedies on behalf of individuals whose sensitive personal, financial, and health information may have been compromised in the Brown Health Medical Group-MA data breach. Through such an action, affected individuals may be able to recover compensation for loss of privacy, time spent responding to the breach, out-of-pocket costs, and other harms. The firm will evaluate your rights and potential claims at no cost.

Contact Us for a Free Case Evaluation

Speak confidentially with a data privacy attorney today: Marc Edelson, Esq., Edelson Lechtzin LLP, 411 S. State Street, Suite N-300, Newtown, PA 18940; Phone: 844-696-7492 ext. 2; Email: medelson@edelson-law.com; Web: www.edelson-law.com. Or click HERE to request a free consultation.

Recommended Protective Steps

Review your account statements, credit reports, and any explanation-of-benefits statements from your health insurer regularly, and remain vigilant for suspicious activity. If Brown Health Medical Group-MA offered you complimentary credit monitoring or identity protection services, consider enrolling before any deadline stated in your notice. Confirm whether your information was involved in the incident and preserve any letters or emails you received about the breach. Consider placing fraud alerts or a security freeze on your credit, and consider requesting an IRS Identity Protection PIN to guard against tax-related fraud.

About Edelson Lechtzin LLP

Edelson Lechtzin LLP is a national class action law firm with offices in Pennsylvania and California. In addition to data breach litigation, the firm handles class and collective actions involving securities and investment fraud, federal antitrust violations, ERISA employee benefit plans, wage theft, and consumer fraud

Media and Partnership Inquiries: Use the contact information above to connect with our team regarding interviews, co-counsel opportunities, and referral partnerships.

Legal Notice: This press release may be considered Attorney Advertising in some jurisdictions.

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