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Influencering Platform Market size is set to grow by USD 80.3 billion from 2025-2029, increasing partnerships and mergers and acquisitions among vendors boost the market- Technavio

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NEW YORK, Jan. 28, 2025 /PRNewswire/ — The global influencering platform market size is estimated to grow by USD 80.3 bn from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  35.8%  during the forecast period. increasing partnerships and mergers and acquisitions among vendors is driving market growth, with a trend towards influencer marketing platforms gain customer trust and create brand image  However, increase in number of fake followers  poses a challenge.Key market players include AspireIQ Inc., Captiv8 Inc., Cision US Inc., CreatorIQ, Emplifi Inc, ExpertVoice Inc., Fashion GPS Inc., Impact Tech Inc., IZEA Worldwide Inc., JuliusWorks Inc., Linqia Inc., Lumanu Inc., Mavrck LLC, Meltwater NV, Modern Agency SAS, Onalytica Ltd., Quotient Technology Inc., Social Beat Digital Marketing LLP, The W Factory LLC, and Upfluence Inc..

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Influencering Platform Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 35.8%

Market growth 2025-2029

USD 80.3 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

32.4

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 34%

Key countries

US, Germany, China, UK, Japan, India, France, Italy, Brazil, and Spain

Key companies profiled

AspireIQ Inc., Captiv8 Inc., Cision US Inc., CreatorIQ, Emplifi Inc, ExpertVoice Inc., Fashion GPS Inc., Impact Tech Inc., IZEA Worldwide Inc., JuliusWorks Inc., Linqia Inc., Lumanu Inc., Mavrck LLC, Meltwater NV, Modern Agency SAS, Onalytica Ltd., Quotient Technology Inc., Social Beat Digital Marketing LLP, The W Factory LLC, and Upfluence Inc.

Market Driver

In the digital media landscape, Influencer Platforms are trending as businesses seek authentic connections with their audience. Trust and credibility are key, with niche communities offering engagement opportunities. Traditional advertising takes a backseat to influencer relationships. Transparency and authenticity are essential, with AI-driven solutions like HypeAuditor ensuring authenticity. Influencer fraud is a concern, but micro-influencers offer a cost-effective solution. Social media channels like Instagram, TikTok, and YouTube dominate, with B2B and B2C brands targeting various industries – Fashion & Beauty, Gaming, Travel and Lifestyle, Family, Parenting & Home, Health and Fitness, and more. Influencer relationship management drives leads generation, with customer referrals and reviews fueling growth. Brands aim for high engagement rates, sales, and brand awareness through content creation, primarily video content. Smartphones and the internet have made online platforms accessible to the public, enabling influencer marketing to reach new heights. 

Enterprises utilize influencer marketing platforms to expand their brand reach and engage with their target audience on social media. These platforms enable organizations to create and share valuable content, increasing their online presence. Influencer marketing also fosters third-party credibility and trust among customers. As a result, the demand for influencer marketing platforms is projected to rise, driving the growth of the global market during the forecast period. Organizations recognize the potential of these platforms to effectively reach and connect with their audience, making them an essential tool for digital marketing strategies. 

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Market Challenges

In the influencer platform market, businesses face several challenges. Digital media’s ever-changing landscape requires staying updated with social media channels like Instagram, TikTok, and YouTube. Trust and credibility are crucial, as niche communities demand authentic and engaging content. Traditional advertising methods contrast with transparency and authenticity, making influencer marketing a preferred choice. AI-driven solutions, such as Generative AI, offer personalized content creation. However, influencer fraud remains a concern, with micro-influencers often providing better engagement rates. Brands in retail & ecommerce, Fashion & Beauty, Gaming, Travel and Lifestyle, Family, Parenting & Home, Health and Fitness, and other industries leverage influencer marketing for brand awareness and sales. Influencer relationship management, leads generation, customer referrals, and reviews are essential for success. Transparency and trust are key, with platforms like HypeAuditor ensuring authenticity. B2B and B2C brands benefit from influencer marketing, with ML (Machine Learning) and social sharing driving growth. Hollywood influencers and smartphone-driven internet usage further fuel the market’s expansion.

The influencer marketing landscape has experienced significant growth as consumers have shifted their attention from traditional television (TV) to social media and Over-The-Top (OTT) channels. Brands now compete to collaborate with authentic and impactful influencers, leveraging their reach to promote products and services. This competition has intensified the demand for both micro and macro influencers. However, the influx of influencers vying for the same audience has made it challenging for organizations to distinguish genuine influencers with substantial followings from those who purchase fake followers or manipulate metrics.

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Segment Overview 

This influencering platform market report extensively covers market segmentation by  

End-user 1.1 Large enterprise1.2 Small and medium enterpriseApplication 2.1 Fashion and lifestyle2.2 Food and entertainment2.3 Travel and holiday2.4 Sports and fitness2.5 OthersGeography 3.1 North America3.2 Europe3.3 APAC3.4 Middle East and Africa3.5 South America

1.1 Large enterprise-  Influencer marketing platforms are essential tools for large enterprises seeking to expand their brand reach, engage audiences, and convert leads. These platforms offer powerful campaign management features, enabling large-scale businesses to oversee complex marketing initiatives across various regions and demographics. Analytics is a key focus, providing real-time insights into campaign performance and return on investment (ROI). Large enterprises require influencer content amplification, marketplaces, and third-party analytics for e-commerce integration and improved visibility. By utilizing these features, large enterprises can optimize their influencer marketing strategies, ensuring a data-driven approach to their campaigns. These factors contribute significantly to the growth of the global influencer marketing platform market.

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Research Analysis

The Influencering Platform Market is a burgeoning digital media landscape where brands connect with influencers to boost their online presence. Trust and credibility are paramount in this space, with niche communities seeking authentic and engaging content from their favorite influencers. Traditional advertising takes a backseat as transparency and authenticity become the new norm. Generative AI is increasingly being used to create personalized content, but influencer fraud remains a concern. Micro-influencers, with their smaller, dedicated followings, offer a cost-effective alternative to Hollywood stars. Machine Learning (ML) and B2B platforms like HypeAuditor help brands identify and vet potential influencer partners. The market spans various industries, including Fashion & Beauty, Gaming, Travel and Lifestyle, and Smartphones, reaching a vast and diverse public audience. Brands aim for high engagement rates, brand awareness, and sales through these campaigns.

Market Research Overview

The Influencering Platform Market is a dynamic and evolving digital media landscape where trust and credibility are paramount. Niche communities thrive on engaging content, offering brands opportunities to connect with their target audience authentically. Traditional advertising takes a backseat to transparency and authenticity, fueled by AI-driven solutions and generative AI. However, the rise of influencer fraud necessitates a cautious approach. Micro-influencers, with their smaller yet dedicated followings, offer a cost-effective alternative. Social media channels like Instagram, TikTok, and YouTube dominate, with influencer relationships forming the backbone of retail and ecommerce strategies. Influencer relationship management, leads generation, and customer referrals are crucial components, while reviews, stories, and social sharing amplify reach. Hollywood, B2B, B2C, and various industries from Fashion & Beauty to Gaming, Travel and Lifestyle, Family, Parenting & Home, Health and Fitness, and more, leverage influencer marketing for brand awareness, engagement, sales, and content creation. Smartphones, the internet, and online platforms serve as the public’s window to this vibrant world.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userLarge EnterpriseSmall And Medium EnterpriseApplicationFashion And LifestyleFood And EntertainmentTravel And HolidaySports And FitnessOthersGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Seatrium and Karpowership Sign Contract for a Series of Whale Class Powership Conversion and Integration Projects

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SINGAPORE, Oct. 23, 2026 /PRNewswire/ — Seatrium Limited and its strategic partner, floating power leader Karpowership, have strengthened their longstanding collaboration with the award of a contract for the development, major conversion and integration of Karpowership’s third-generation hydrogen-ready Whale Class Powerships, reinforcing both companies’ commitment to delivering reliable, flexible and sustainable energy solutions to meet growing global electricity demand.

Under the contract, Seatrium will undertake the major conversion work and integration of five Whale Class Powerships. Seatrium’s scope of work encompasses equipment integration, mechanical completion and pre-commissioning works. Engineering activities are currently underway – both parties are working closely to advance the project’s execution phase progressively, with the first vessel in the series targeted for arrival in Seatrium Tuas Boulevard Yard in December 2027.

Powerships are floating power plants equipped with hydrogen-ready multi-fuel generation systems and integrated onboard substations that connect directly to national electricity grids. Leveraging Karpowership’s plug-and-play design, they can begin generating electricity in as little as 30 days. The next-generation Whale Class offers Karpowership’s highest capacity, engineered to deploy up to 600 MW of immediate, grid-ready power using an ultra-efficient footprint optimised for seamless, continuous fuel supply.

By combining advanced power generation technologies with maritime engineering excellence, these vessels will enhance energy security while providing the flexibility to support diverse market requirements.

Mr Alvin Gan, Executive Vice President, Repairs and Upgrades, Seatrium, said, “This significant milestone marks Seatrium’s first major conversion work and integration of Karpowership’s Whale Class Powerships. We are proud to support Karpowership’s drive to pioneer innovative floating power solutions and the next phase of its fleet development, bringing our capabilities in complex vessel integration and offshore engineering to the project. We thank Karpowership for the continued trust and look forward to advancing cutting-edge floating solutions that bolster energy resilience worldwide.”

Building on a strategic relationship established in 2018, Seatrium and Karpowership share an ambition to deepen their partnership and shape the next generation of energy infrastructure, strengthening energy resilience in Singapore and worldwide.

Mr Gokhan Kocak, Chief Technical Operations Officer, Karpowership, said, “Karpowership has transformed global power generation with its innovative Powership model, delivering fast-track and dependable electricity solutions to millions worldwide. The next-generation Whale Class Powerships demonstrate our continued commitment to innovation, operational excellence and energy security. We are pleased to build on our strong partnership with Seatrium, whose proven expertise in complex vessel integration make them an ideal partner.”

The contract marks the next step following an earlier Letter of Intent (LOI) signed in August 2025, solidifying the long-term partnership between the two companies. The LOI had provided for three FSRU conversions and the potential integration of up to six new-generation Powerships. Since 2018, Seatrium has successfully delivered seven FSRU conversion projects to Karpowership, with the eighth and ninth FSRU conversion projects secured this year.

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SOURCE Karpowership

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Scage Future Announces Effective Date for ADS Ratio Change

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NANJING, China, Oct. 22, 2026 /PRNewswire/ — Scage Future (“Scage Future” or the “Company”) (Nasdaq: SCAG), a provider of new energy and zero-emission heavy-duty commercial vehicles and e-fuel solutions, today announced the effective date and new CUSIP number for the previously announced change in the ratio of its American Depositary Shares (“ADSs”) to its ordinary shares (the “ADS Ratio”), from the current ADS Ratio of one (1) ADS to one (1) ordinary share to a new ADS Ratio of one (1) ADS to fifteen (15) ordinary shares (the “ADS Ratio Change”). The ADS Ratio Change will be effective on October 27, 2026 (the “Effective Date”).

For Scage Future’s ADS holders, the change in the ADS Ratio will have the same effect as a one-for-fifteen reverse ADS split. On the Effective Date, holders of ADSs will be entitled to receive one (1) new ADS for every fifteen (15) existing ADSs then held, and the exchange will occur automatically, with the then-held ADSs being cancelled and new ADSs being issued by Citibank, N.A., as the depositary bank for the Company’s ADS program (the “Depositary Bank”). Holders of ADSs will not be required to take any action in connection with the ADS Ratio Change.

No fractional new ADSs will be issued in connection with the change in the ADS Ratio. Instead, fractional entitlements to new ADSs will be aggregated and sold by the Depositary Bank, and the net cash proceeds from the sale of the fractional ADS entitlements (after deduction of fees, taxes and expenses) will be distributed to the applicable ADS holders by the Depositary Bank.

The change in the ADS Ratio will have no impact on Scage Future’s underlying ordinary shares, and no ordinary shares will be issued or cancelled in connection with the change in the ADS Ratio. Scage Future’s ADSs will continue to be traded on the Nasdaq Global Market under the symbol “SCAG.” In connection with the ADS Ratio Change, the CUSIP number for the ADSs will change from 80590A105 to a new CUSIP number of 80590A204, effective as of the Effective Date.

As a result of the change in the ADS Ratio, the ADS trading price is expected to increase proportionally, although the Company can give no assurance that the ADS trading price after the change in the ADS Ratio will be equal to or greater than fifteen times the ADS trading price before the change.

About Scage Future

Scage Future is a leading zero-emission technology provider in China, dedicated to decarbonizing global commercial transportation through its portfolio of advanced heavy-duty NEV trucks and innovative e-fuel systems. Through strategic partnerships with top-tier vehicle manufacturers and a strong quality control framework, the Company delivers intelligent, high-performance NEVs addressing the transport needs across logistics, mining and port operations. The Company has a proven track record in the design, production, and testing of next-generation heavy-duty NEVs, including the Dragon II plug-in hybrid dump truck, Galaxy II plug-in hybrid truck, and autonomous tractor trailer.

Forward-Looking Statements

Certain statements in this announcement are forward-looking statements. These forward-looking statements include, but are not limited to, statements regarding the completion of the ADS Ratio Change on the Effective Date, the anticipated effects of the ADS Ratio Change on the trading price of the Company’s ADSs, and the Company’s expectations regarding the treatment of fractional ADS entitlements and the exchange of existing ADSs for new ADSs. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can identify these forward-looking statements by words or phrases such as “approximates,” “assesses,” “believes,” “hopes,” “expects,” “anticipates,” “estimates,” “projects,” “intends,” “plans,” “will,” “would,” “should,” “could,” “may” or similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequently occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company’s registration statement and other filings with the U.S. Securities and Exchange Commission.

For more information, please contact:

Scage Future
Investor Relations
Emily Wang
Head of Investor Relations
Email: scageIR@scagefd.com

 

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SOURCE Scage Future

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Hanwha Power Receives ABS Approval in Principle for 1,700 TEU Battery-Powered Containership Design

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Fully electric propulsion design featuring approximately 151 MWh of energy storage strengthens capabilities in zero-carbon maritime transportIntegrated solution combines electric propulsion, and containerized battery energy storage systemsExpanded eco-friendly marine propulsion portfolio lays the groundwork for entry into the next-generation zero-carbon vessel market

SEOUL, South Korea, Oct. 23, 2026 /PRNewswire/ — Hanwha Power announced that it had received Approval in Principle (AiP) from the American Bureau of Shipping (ABS) for its design of a 1,700 TEU battery-powered containership.

The certificate presentation ceremony took place on October 22, local time, at the MHE (Maritime Hybrid, Electric & Hydrogen Fuel Cells) Conference & Exhibition 2026 in Bergen, Norway. Jong-kyu Hwang, Vice President, Technology Solutions at Hanwha Power, attended the ceremony alongside senior representatives from ABS. The event runs from October 21 to 23 at the Scandic Hotel Bergen City.

The newly approved design concept features a fully electric container vessel powered by a large-scale 151 MWh Energy Storage System (ESS). Electrical energy stored in containerized battery units serves as the vessel’s primary propulsion source, enabling operation without direct carbon emissions through the use of port charging infrastructure.

The use of containerized batteries, which can be handled and stowed like standard cargo containers, enhances space efficiency, maximizes cargo capacity, and optimizes overall vessel performance. This approach also supports flexible battery replacement and scalable operation, offering a practical pathway for the decarbonization of short-sea and regional container transport.

The AiP strengthens Hanwha Power’s capabilities in fully electric vessel design using large-scale battery energy storage and expands its portfolio of marine propulsion solutions. The company plans to build on this achievement to pursue opportunities in the next-generation zero-carbon maritime transport market.

Alongside the approval, Hanwha Power has also completed the basic design of a 1,000 TEU battery-powered container vessel. Building on its expertise in vessel design across multiple ship classes, the company aims to develop a comprehensive lineup of electric-propulsion vessels tailored to a wide range of operating conditions and customer needs.

“This AiP from ABS marks an important step in extending Hanwha Power’s marine technology capabilities to fully electric vessels powered by large-scale battery systems,” said Jong-kyu Hwang, Vice President, Technology Solutions at Hanwha Power. “We will address the needs of the next-generation zero-carbon maritime transport market with integrated solutions that combine electric propulsion and containerized battery system technologies.”

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