Connect with us

Technology

Secondary Tickets Market size is set to grow by USD 9.05 billion from 2025-2029, rising popularity of sports events boost the market- Technavio

Published

on

NEW YORK, Jan. 28, 2025 /PRNewswire/ — The global secondary tickets market size is estimated to grow by USD 9.05 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  8.4%  during the forecast period. rising popularity of sports events is driving market growth, with a trend towards adoption of dynamic pricing  However, growing consumption of online content  poses a challenge.Key market players include Ace Ticket LLC, Anschutz Entertainment Group Inc., Citizen Ticket Ltd., Coast To Coast Tickets LLC, CTS Eventim AG and Co. KGaA, eBay Inc., Eventbee Inc., Eventbrite Inc., Face-value Alliance Ticketing Ltd., Ideabud LLC, Live Nation Entertainment Inc., PrimeSport LLC, SeatGeek Inc., Ticket City Inc., TicketNetwork Inc., TickPick LLC, TiqIQ LLC, Twickets Ltd., Viagogo Entertainment Inc., and Vivid Seats Inc..

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- Buy Report

Secondary Tickets Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 8.4%

Market growth 2025-2029

USD 9.05 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

7.8

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 28%

Key countries

US, UK, Canada, China, Germany, Japan, India, South Korea, France, and Brazil

Key companies profiled

Ace Ticket LLC, Anschutz Entertainment Group Inc., Citizen Ticket Ltd., Coast To Coast Tickets LLC, CTS Eventim AG and Co. KGaA, eBay Inc., Eventbee Inc., Eventbrite Inc., Face-value Alliance Ticketing Ltd., Ideabud LLC, Live Nation Entertainment Inc., PrimeSport LLC, SeatGeek Inc., Ticket City Inc., TicketNetwork Inc., TickPick LLC, TiqIQ LLC, Twickets Ltd., Viagogo Entertainment Inc., and Vivid Seats Inc.

Market Driver

The secondary tickets market, which includes the resale of tickets for sold-out concerts, big athletic events, and blockbuster theatrical plays, has seen a significant spike in demand due to customer willingness for participation in these events. However, this trend comes with risks such as fraudulent activities, unfair competition, and moral concerns. Dishonest persons use bots and sophisticated algorithms to buy tickets in restricted quantities and resell them at exorbitant costs through third-party platforms. This not only results in inflated prices but also deceptive advertising and consumer complaints. Ethical concerns arise as sincere fans are priced out, while scalpers command a global market. Blockchain technology offers a solution through ticket ownership and authentic tickets at acceptable prices. Consumers seek user-friendly ecosystems that prioritize equitable ticket allocation and security measures. Technological changes continue to impact the market, with automated scalping and professional resellers/brokers facing increased competition from individual sellers. The entertainment industry and urbanization fuel the demand for digital platforms, trips, and experiences, making it essential to address the risks and maintain customer trust. 

Dynamic pricing is a pricing strategy that allows businesses to adjust ticket prices based on current market demand. In the secondary tickets market, this strategy is commonly used by sports teams and event organizers. Prices can fluctuate based on various factors such as holidays, player injuries, team records, day of the week, and weather forecasts. However, most organizations set rules to prevent prices from exceeding or dropping below predetermined limits. This approach ensures that ticket prices remain fair and accessible to fans while maximizing revenue. Dynamic pricing is an effective tool for managing inventory and demand in the secondary tickets market. 

Request Sample of our comprehensive report now to stay ahead in the AI-driven market evolution!

Market Challenges

The secondary tickets market presents significant challenges for both official channels and consumers. With sold-out concerts, big athletic events, and blockbuster theatrical plays creating high demand, the resale of tickets through secondary ticket marketplaces has become a common occurrence. However, this market is fraught with fraudulent activities, including ticket scalping and dishonest persons using automated software like bots. Moral concerns arise due to inflated prices and deceptive advertising, putting sincere fans at a disadvantage. The risks associated with the secondary tickets market include unfair competition, exorbitant costs, and consumer complaints. Event participation is a fundamental right, and the ethical implications of ticket ownership and authenticity are crucial. The use of blockchain technology can help ensure ticket ownership and authenticity, providing acceptable prices for consumers. The global market for secondary tickets is a commanding presence, with individual sellers, professional resellers/brokers, and sophisticated bots dominating the landscape. Technological changes, such as automated scalping and algorithms, add complexity to the ecosystem. As the entertainment industry continues to urbanize and digital platforms become more prevalent, it is essential to address the risks and ensure equitable ticket allocation in a user-friendly ecosystem.In 2021, the online video market experienced a significant growth, with a ten-fold increase in the number of videos watched compared to previous years. This trend was driven by the increasing average Internet speed worldwide. Developing countries, such as Pakistan, India, and Brazil, saw notable increases of 56%, 71%, and 32% respectively. Network providers have responded by offering affordable monthly and weekly Internet packages, making connectivity accessible to a larger audience. These economic data plans have contributed to a growth in the number of Internet users.

Discover how AI is revolutionizing market trends- Get your access now!

Segment Overview 

This secondary tickets market report extensively covers market segmentation by  

Type 1.1 Sports events1.2 Concerts1.3 Performing arts1.4 MoviesMode Of Booking2.1 Online2.2 OfflineGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Sports events-  The sports events segment is the largest contributor to the global secondary tickets market, driven by the popularity of various sports such as rugby, soccer, football, cricket, baseball, and tennis. The number of attendees for major sports events, including the NFL, MLB, UEFA Champions League, and Super Bowl, has risen significantly, leading to an increase in sales of secondary tickets. Season ticket holders, who buy subscriptions for the entire or part of a season, often resell unused tickets on secondary platforms. However, the sports industry was negatively impacted by the COVID-19 pandemic in 2020, resulting in the cancellation or postponement of numerous international, regional, and national sports events. This decline in demand for sports tickets is expected to slow down the market growth during the forecast period. However, with the global economy recovering from the pandemic and the easing of lockdown measures, the secondary tickets market is anticipated to regain momentum and grow during the forecast period.

Download a Sample of our comprehensive report today to discover how AI-driven innovations are reshaping competitive dynamics

Research Analysis

The secondary tickets market refers to the buying and selling of tickets for events that have already been sold out through unofficial channels. This marketplace caters to the high demand for participation in sold-out concerts, big athletic events, and blockbuster theatrical plays. However, it is fraught with risks, including fraudulent activities, unfair competition, and ethical concerns. Fraudulent persons, bots, and dishonest scalpers exploit the restricted quantity of tickets available and the spike in demand to resell tickets at exorbitant costs. This not only violates customer trust but also creates a moral dilemma for sincere fans who are willing to pay a fair price for their desired event experience. The convenience of purchasing tickets from secondary ticket marketplaces can be tempting, but the risks of encountering deceptive advertising, inflated prices, and third-party platforms that may not deliver authentic tickets are significant. Ultimately, it is essential to be aware of the potential risks and ethical considerations when engaging in the secondary tickets market.

Market Research Overview

The secondary tickets market refers to the buying and selling of tickets for events outside of official channels. This marketplace is characterized by high demand for tickets to sold-out concerts, big athletic events, and blockbuster theatrical plays, leading to a spike in demand and exorbitant costs. However, this market is not without its challenges. Fraudulent activities, such as unfair competition and ticket scalping, pose risks for both buyers and sellers. Ethical concerns surrounding the resale of tickets at inflated prices have led to moral debates. Customer willingness and convenience drive the market, but the risks of fraudulent activities, including the use of bots and deceptive advertising, can erode customer trust. Blockchain technology is being explored as a solution to ensure ticket ownership and authenticity, providing consumers with acceptable prices and equitable ticket allocation. The user-friendly ecosystem of third-party platforms and the commanding presence of scalpers and professional resellers/brokers make up the global market. Consumer complaints and technological changes continue to shape the market, with sophisticated bots and algorithms posing new challenges. Ultimately, the secondary tickets market is a reflection of customers’ appetite for experiences and the entertainment industry’s ability to meet that demand.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeSports EventsConcertsPerforming ArtsMoviesMode Of BookingOnlineOfflineGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

View original content to download multimedia:https://www.prnewswire.com/news-releases/secondary-tickets-market-size-is-set-to-grow-by-usd-9-05-billion-from-2025-2029–rising-popularity-of-sports-events-boost-the-market–technavio-302360888.html

SOURCE Technavio

Continue Reading

Technology

Victory Live Named Official Data and Analytics Provider of the Capital One Orange Bowl

Published

on

By

Partnership provides ticketing technology and analytics support ahead of the 2027 College Football Playoff Semifinal

ATLANTA, Oct. 19, 2026 /PRNewswire/ — Victory Live, a leader in ticketing technology and analytics, today announced a partnership with the Orange Bowl to serve as the Official Data and Analytics Provider of the Capital One Orange Bowl.

Under the agreement, Victory Live will provide ticketing data and analytics tools to support the Orange Bowl’s operational planning and ticketing strategies.

The Capital One Orange Bowl is scheduled to host a College Football Playoff Semifinal on Thursday, Jan. 14, 2027, at Hard Rock Stadium.

“The Orange Bowl has a proud history in college football and a lasting impact on South Florida,” said Sam Soni, founder and CEO of Victory Live. “We look forward to supporting the organization with technology and data insights to assist their ticketing operations. With a College Football Playoff Semifinal ahead, this is an exciting opportunity to work together on an event that means so much to fans and the community.”

About Victory Live

Founded in 2021 by Sam Soni, Victory Live is a technology platform specializing in sports and entertainment event management, ticketing software, data insights, and multi-channel distribution. Its end-to-end solution, Victory Live One, helps manage millions of tickets for live event rightsholders and ticket sellers across sports, concerts, and theatre. Victory Live’s marketplace is the industry leader in B2B ticket distribution and connectivity solutions. Learn more at www.victorylive.com. 

Press Contact:

Eric Nemeth
nemeth@ericpr.com
www.victorylive.com/

View original content to download multimedia:https://www.prnewswire.com/news-releases/victory-live-named-official-data-and-analytics-provider-of-the-capital-one-orange-bowl-302912840.html

SOURCE Victory Live

Continue Reading

Technology

Eastern Michigan University offers $4,000 scholarships to students who join marching band

Published

on

By

YPSILANTI, Mich., Oct. 19, 2026 /PRNewswire/ — Eastern Michigan University is offering eligible students a $4,000 scholarship to join the university’s Marching Band, giving students the opportunity to participate in one of EMU’s signature traditions while pursuing any academic major.

The scholarship provides $1,000 per year for four years and is available to all students who meet the marching band requirements. Students do not need to major in music to qualify.

“I’m thrilled that President Kelly and the executive leadership team have elected to pursue this opportunity at Eastern because it gives us an opportunity to attract more students and reward them for the countless hours they spend participating in a life-changing activity that they love,” said J. Nick Smith, associate director of bands and director of Athletic Bands at Eastern.

EMU’s Marching Band reflects the university’s broad academic community. Only about 40% of its members are music majors, while students in disciplines across the university make up the rest of the membership.

“As a two-time alum, I’m proud of our band and its continuous momentum over the years,” said EMU President Brendan Kelly. “EMU’s college experience is about finding and building community — that’s what our marching band is all about. I’m thrilled we can offer this scholarship to students who want to be a part of a movement they’ll remember and be proud of among people with shared interests for the rest of their lives.”

Known as the “Pride of the Peninsula,” EMU’s Marching Band has a 132-year history and provides students with opportunities to perform at athletic events and other university and community events. The ensemble also offers diverse musical and performance experiences, including collaborations with groups such as internationally known piano-rock duo and EMU alumni Drew & Kin and Grammy Award-winning artists such as The Temptations, featuring EMU alum Jawan M. Jackson, who joined the group in 2022.

Participation in the band also provides students with experiences that extend beyond the field.

“Students who participate with us develop deep ties to their education, lifelong friends, lessons in leadership, professionalism, time management, high expectations and advanced musicianship and marching skills,” said Smith. “We pride ourselves on providing our students life-changing experiences that develop their core being so that, upon graduation, they have a diverse set of skills that are immediately applicable to their careers.”

Students interested in joining the EMU Marching Band and applying for the scholarship should:

Apply to and be admitted to Eastern Michigan University: emich.edu/apply/Complete the marching band membership form: https://tiny.emich.edu/emumbAttend orientation and register for marching band.Receive the scholarship through their financial aid package once all requirements are completed.

The scholarship is available to students regardless of their intended major. For more information about the EMU Marching Band and scholarship opportunities, visit the band webpage. To view the band’s past performances, visit the band’s YouTube page.

View original content to download multimedia:https://www.prnewswire.com/news-releases/eastern-michigan-university-offers-4-000-scholarships-to-students-who-join-marching-band-302912922.html

SOURCE Eastern Michigan University

Continue Reading

Technology

Green Ammonia Market to Reach USD 5.10 Billion by 2035 as Renewable Hydrogen Contracts Support New Production

Published

on

By

LONDON, Oct. 19, 2026 /PRNewswire/ — The global green ammonia market was valued at USD 150.8 million in 2025 and is projected to reach USD 5.10 billion by 2035, according to Credence Research. The report states a 42.22% compound annual growth rate for 2025-2035. Asia Pacific held the largest regional share at 60.2% in 2025, while Latin America is the fastest-growing region at a modeled 54.11% annual rate. Market sizes, segment shares and regional allocations are Credence Research estimates.

Key Takeaways

Credence Research estimates market value at USD 150.8 million in 2025 and USD 5.10 billion by 2035, with a reported 42.22% CAGR for 2025-2035.Asia Pacific held 60.2% of modeled 2025 value. Latin America has the fastest forecast regional growth at 54.11%.Alkaline water electrolysis represented 73.6% of 2025 technology value.Fertilizers accounted for 68.3% of 2025 application revenue, the largest end use.Solid oxide electrolysis has the highest modeled technology growth at 63.37% annually, from a small base.Marine fuel is projected to grow fastest among applications, but its starting commercial base remains limited.

Scope & Segmentation – Green Ammonia Market

The market measures the selling value of ammonia made with electrolytic hydrogen powered by renewable electricity, including relevant renewable output from retrofitted fertilizer plants. It covers fertilizer, chemical feedstock, power and prospective marine fuel uses. It excludes conventional ammonia, blue ammonia made with fossil hydrogen and carbon capture, stand-alone electrolyzers, renewable generation equipment and downstream fertilizer products beyond the contained ammonia value.

By technology: Alkaline water electrolysis; Proton exchange membrane electrolysis; Solid oxide electrolysis.By application: Fertilizers; Industrial and chemical feedstock; Power generation; Marine fuel; Other uses including hydrogen carriers and refrigeration.

Read the full report and request a sample: https://www.credenceresearch.com/report/green-ammonia-market      

Why This Report Matters

Developers can separate announced electrolyzer capacity from renewable ammonia that has a committed buyer and a credible delivery schedule.Fertilizer companies and importers can evaluate the commercial importance of certification, fixed-price contracts and renewable electricity availability.Investors can assess why some projects advance with binding offtake while others remain exposed to cost gaps, policy changes and financing delays.

Market Overview

Green ammonia is produced using hydrogen generated from water electrolysis powered by renewable electricity, followed by conventional ammonia synthesis. It can serve fertilizer and chemical demand without changing the basic molecule, but production costs and emissions depend on the power supply and plant operation.

Early commercial output is concentrated in China and a small number of European plants. Indian supply contracts and international offtake agreements are expanding the project pipeline. Marine fuel is a longer-term opportunity, with demand dependent on vessel technology, bunkering infrastructure and shipping regulation.

Market Insights

Alkaline water electrolysis represented 73.6% of 2025 technology value.Fertilizers accounted for 68.3% of 2025 application revenue, the largest end use.Solid oxide electrolysis has the highest modeled technology growth at 63.37% annually, from a small base.Marine fuel is projected to grow fastest among applications, but its starting commercial base remains limited.Asia Pacific represented 60.2% of 2025 value, reflecting early Chinese plant output and demand.

Key Attributes

Attribute

Details

Historical reference

2018-2025 (source report)

Base year

2025

Market size, 2025

USD 150.8 million

Market size, 2026 (source estimate)

USD 415.2 million

Market size, 2035

USD 5.10 billion

Reported CAGR and measurement interval

42.22% (2025-2035)

Largest regional share

Asia Pacific (60.2%, 2025)

Fastest-growing region

Latin America (54.11%)

Segments covered

Technology, Application

Geographic coverage

North America, Europe, Asia Pacific, Latin America, Middle East and Africa

Market Segmentation

The segmentation below follows the current report taxonomy and separates products, applications and buyers to avoid overlapping revenue definitions.

By technology: Alkaline water electrolysis; Proton exchange membrane electrolysis; Solid oxide electrolysis.By application: Fertilizers; Industrial and chemical feedstock; Power generation; Marine fuel; Other uses including hydrogen carriers and refrigeration.

Market Drivers

Fertilizer producers can reduce reliance on fossil-based hydrogen by purchasing certified renewable ammonia or replacing a portion of their own feedstock. Long-term supply contracts can make the economics more predictable for producers and buyers.

Large renewable energy resources and improving electrolyzer supply support new plants in China, India and prospective export hubs. Project economics still depend heavily on utilization and electricity costs.

Cross-border contracts create a clearer financing route than nonbinding project announcements. Importers that require renewable fuel certification can anchor investments in production and shipping logistics.

Regional Analysis

The following regional shares represent Credence Research estimates of 2025 market value. They are not independently audited supplier sales totals.

Asia Pacific | 60.2% share in 2025

Operating Chinese plants and Indian fertilizer procurement programs underpin the largest base. Japan and South Korea are potential import markets for certified supply.

Europe | 26.7% share in 2025

Pioneer projects and stringent certification requirements support premium demand, while high energy costs encourage some buyers to seek imports.

Middle East and Africa | 8.0% share in 2025

Saudi Arabian and other coastal projects seek to pair renewable power with export infrastructure, but project schedules remain important.

North America | 3.3% share in 2025

Electrolytic ammonia remains a small share of supply, with some producers favoring carbon capture on conventional plants.

Latin America | 1.8% share in 2025

Chile and Brazil have strong renewable resources and potential fertilizer or export demand, producing the fastest modeled regional growth from a small base.

Market Challenges

Renewable ammonia generally costs more to produce than conventional ammonia. Intermittent wind and solar power complicate operation of the synthesis loop and can require storage or grid balancing.

Many proposed projects lack binding buyers, permitting or funding. Uncertain global shipping rules can delay marine-fuel demand, so developers often prioritize fertilizer and chemical customers first.

Future Outlook

The strongest near-term projects are likely to be those with verified renewable electricity, certification and binding offtake. China remains an early production center while India and Gulf projects could expand exports later in the decade.

Marine fuel demand may eventually diversify the customer base, but the timeline is uncertain. Investors should distinguish operating tonnage from proposed capacity and account for power variability, shipping costs and policy risk.

Competitive Landscape

Envision Energy, State Power Investment Corporation and China Energy Engineering are linked to operating Chinese renewable ammonia projects. AM Green, ACME Group and NEOM Green Hydrogen Company are export developers, while Yara and Iberdrola participate in European pioneer projects. Air Products is a NEOM co-owner and contracted offtaker, not simply an independent ammonia producer. Fortescue is excluded from the active producer list because it canceled selected hydrogen projects in 2025. No reliable comparable company-by-company green ammonia revenue ranking is available.

Key Players

Envision EnergyState Power Investment CorporationChina Energy EngineeringAM GreenACME GroupNEOM Green Hydrogen CompanyYara InternationalIberdrolaAir Products (offtaker and co-owner)

Recent Developments

Feb. 27, 2026: Envision announced a commercial shipment of green ammonia from its Chifeng facility in China to LOTTE Fine Chemical in South Korea. The company described the cargo as an end-to-end renewable ammonia delivery.

Jan. 12, 2026: Uniper and AM Green signed a binding long-term agreement for up to 500,000 metric tons a year of certified renewable ammonia from India, with initial deliveries expected from 2028.

Report Coverage

The study analyzes market size, the base-year product and application mix, regional demand, technology adoption, competitive positioning, constraints and dated industry developments. It also examines commercialization, customer economics and the factors that could change the pace of adoption through 2035.

Forecasts and regional shares are proprietary Credence Research model estimates. Company announcements and regulatory materials are used for industry context; they do not independently validate the modeled global revenue totals. The report’s market definition and exclusions should be considered when comparing it with broader adjacent industries.

Read the full report and request a sample: https://www.credenceresearch.com/report/green-ammonia-market

Related Reports

Green Hydrogen MarketBlue Ammonia MarketRenewable Methanol MarketSustainable Aviation Fuel MarketHydrogen Storage Market

About Us

Credence Research Inc. is a global market intelligence and consulting firm founded in 2015. It provides quantitative market research, competitive intelligence and strategic advisory services to organizations assessing new products, investment decisions and regional opportunities. The firm combines primary and secondary research with industry interviews and structured market models.

Its research spans industrial technology, semiconductors, energy, health care, consumer markets and other sectors. Credence Research evaluates market size, segmentation, growth drivers, supply-chain risks, regional policy and competitive positioning to help clients make evidence-led decisions.

Contact Us

Credence Research Inc.
Tower C-1105, S 25, Akash Tower
Vishal Nagar, Pimple Nilakh, Haveli
Pune – 411027, India
Europe: +44 7453 598 606 | North America: +1 6282 627 656
Email: sales@credenceresearch.com

Website: Credence Research

 

View original content:https://www.prnewswire.co.uk/news-releases/green-ammonia-market-to-reach-usd-5-10-billion-by-2035-as-renewable-hydrogen-contracts-support-new-production-302912925.html

Continue Reading

Trending